From the Sector

• Sustainability Report 2020 published

As an internationally positioned company, the CHT Group is one of the leading suppliers of speciality chemicals. The company supplying chemical products for the most diverse applications and industries, presented their annual edition of the Sustainability Report, for the period January to December 2020,

The report has been prepared in accordance with the standards of the Global Reporting Initiative (GRI) and is based on the Core option. The focus is on human resources development, energy and water consumption as well as company-wide emissions and waste management.

Particularly noteworthy here is the group-wide reduction in specific resource consumption in the areas under review. In relation to the volume produced, for example, the following key figures show the reduction of environmental impacts:

• 21% share of renewable energies in total consumption
• 440,000 EUR investment in environmental protection and nature conservation
• 5.8% less energy consumption and less CO2 emission

62% of CHT Group's 2020 sales were generated with sustainable products. For this, 91% of the strategic raw material volume was sourced from suppliers classified as sustainable.

At the center of the report are the current working topics and outlooks that showcase CHT's commitment to sustainability and its innovative strength to achieve the United Nations Sustainable Development Goals (SDGs).

CHT considers 11 of the SDGs to be particularly relevant for the future of the Group of companies. For this reason, the recently revised global corporate strategy is directly geared to the Sustainable Development Goals of the United Nations.

The current edition of the report, which is published for the first time exclusively online in a resource-saving manner, is available here: https://sustainability-report.cht.com

• Long-term partnership between the Austrian textile producer FEINJERSEY and the German textile machinery manufacturer BRÜCKNER

The Feinjersey Group is an internationally operating textile company and supplies the "global players" of the textile industry worldwide. The value chain of the company, which is based in Götzis, Austria, ranges from yarn processing to the finished product.

As a fully integrated production company, the internationally active textile company Feinjersey attaches great importance to a high quality standard and guarantees care at every step in the process chain. With approx. 250 employees and annual sales of around 45 million euros, the company knits, dyes and finishes top-quality knitted fabrics as well as elastic woven fabrics for a wide range of applications.

Products are made for the fashion, sports, workwear and technical textiles sectors. Among other things, fabrics for the automotive industry, laminating backings and coating substrate for artificial leather or foils, construction textiles or fabrics for medical technology are all produced.

The Austrian textile manufacturer has been certified with the Bluesign textile seal and ensures efficient use of resources with modern machinery. Water and energy consumption as well as pollutant emissions are to be reduced to a minimum.

In textile finishing in particular, the focus is on minimising energy consumption as this process is the most energy-intensive in the entire process chain. Feinjersey uses its own photovoltaic system for this purpose, as well as the heat recovery and exhaust air purification systems on the stenter frames. By using the waste heat from production, the company's buildings are heated. All six stenter frames at Feinjersey are made by BRÜCKNER and produce with three-stage heat recovery and exhaust air purification systems.

The latest BRÜCKNER line has a working width of 4.20 m and is mainly used for the finishing of high-ly elastic and extremely sensitive knitted fabric. In order to avoid yellowing on the fabric, the stenter is equipped with an indirect gas heating system. The knitting oil vapours coming from the fabric during the heat-setting process are extracted from the dryer and cleaned in a BRÜCK-NER ECO-AIR exhaust air cleaning system before being extracted to atmosphere. The complete exhaust air treat-ment on the newest stenter is carried out by a multistage BRÜCKNER ECO-HEAT and ECO-AIR system.

Outdoor apparel company Patagonia and circular fashion and textile technology group Infinited Fiber Company have signed a multiyear sales agreement for Infinited Fiber Company’s unique, premium-quality regenerated textile fiber Infinna™, which is created out of textile waste. The move marks a major milestone for both companies towards making textile circularity an everyday reality: The deal guarantees Patagonia access to the limited-supply fiber over the coming years and secures future sales income for Infinited Fiber Company as it ramps up production.

Infinna is a unique, virgin-quality regenerated textile fiber with the soft and natural look and feel of cotton. It is created from cotton-rich textile waste that is broken down at the molecular level and reborn as new fibers. Because it’s made of cellulose – a building block of all plants – Infinna is biodegradable and contains no microplastics to clog our seas. Clothes made with it can be recycled again in the same process together with other textile waste.

In April, Infinited Fiber Company announced plans to build a flagship factory in Finland to meet the growing demand for Infinna from global fashion brands. It is currently supplying customers from its R&D and pilot facilities in Espoo and Valkeakoski, Finland. The planned flagship factory will have an annual production capacity of 30,000 metric tons, which is enough fiber for roughly 100 million T-shirts made with 100% Infinna. Infinited Fiber Company expects to have sold the new factory’s entire output for several years during 2021.

More than 92 million metric tons of textile waste is produced globally every year and most of this ends up in landfills or incinerators. At the same time, textile fiber demand is increasing, with Textile Exchange estimating the global textile fiber market to grow 30% to 146 million metric tons by 2030 from 111 million metric tons in 2019. Infinited Fiber Company’s fiber regeneration technology, which uses cellulose-rich waste streams as its raw material, offers a solution both to stop waste from being wasted and to reduce the burden of the textile industry on the planet’s limited natural resources.

Sappi is expanding its product range for corrugated board applications with Fusion Nature Plus.

With Fusion Nature Plus, Sappi is launching an uncoated, fully bleached and completely recyclable virgin fibre liner. The company provides a unique variety of packaging and speciality papers. The specialist in paper-based solutions also offers a wide range of products in relation to labels. Fusion Nature Plus offers excellent printing results in flexographic, digital and offset printing processes.

• Ultra-bright, uncoated virgin fibre paper with excellent printing results
• Ideal for attractive corrugated board as well as premium shopping bags
• Can be used as topliner, liner or fluting
• Available in grammages of 80 to 130 g/m²

The virgin fibre liner is based on the concept of the successful Fusion Topliner. In contrast to the double-coated Fusion Topliner, Fusion Nature Plus has a natural, uncoated surface with a more tactile feel, in response to the growing market appetite for this type of product. The liner is also provided in very low grammages.

Fusion Nature Plus enhances brand appearance

Brand owners, corrugated board processors, manufacturers of display cartons and folding cartons as well as designers all benefit from the versatility of the new Fusion Nature Plus. In contrast to conventional uncoated liner papers, the material offers high brightness, brilliant colour reproduction and consistently high quality. These features make the product the perfect choice for corrugated board or solid board packaging, where a very bright appearance is needed for topliners, inner liners and corrugating applications. Whether used as an inlay in cosmetics or confectionery packaging, or as a liner in shipping packaging to ensure an exceptional unboxing experience, Fusion Nature Plus is called upon wherever an enhanced appearance is desired.

Another area of application is paper carrier bags, where uncoated paper qualities are often preferred.

Fusion Nature Plus is ideally suited to a range of printing processes: the product achieves outstanding results in flexographic and offset printing. The pre-treated surface and high brightness offer clear advantages with regard to primer requirements and print behaviour, especially for inkjet-based digital printing. Bernd Gelder, Head of Sales Containerboard at Sappi Europe: ‘With its exceptional print quality and impressive colour reproduction, Fusion Nature Plus particularly appeals to packaging customers who value a natural look and feel in paper. The response from the market, in which packaging based on corrugated board still needs to take on a bigger role, is enormous, of course, with the result that we have succeeded in completing a number of interesting end applications and customer projects with Fusion Nature Plus shortly after market launch.’

Virgin fibre vital for recycling

In continuous recycling use, fiber that has already been recycled is subject to a progressive weakening of quality, resulting in a weakness in the products that incorporate them, but also, crucially, over time they will ultimately degrade to a point where they become unrecoverable. As a result, a certain amount of virgin fibre needs to be introduced into the cycle on a regular basis. Without continuous virgin fibre contribution to the pulp cycle, recycled producers will in the end run out of raw material. The premium virgin fibre liner Fusion Nature Plus from Sappi plays an important role here in maintaining the quality of the recycling substrate.

Thanks to the central location of Sappi’s production site in Ehingen, Fusion Nature Plus can be supplied quickly throughout Europe. The shorter transportation distances reduce transport related fossil emissions and protect the environment. The shorter production cycles in turn ensure high availability and rapid supply.

Fusion Nature Plus is currently available in six grammages from 80 to 130 g/m² in both sheet and roll form. Sappi can also provide Fusion Nature Plus with FSC or PEFC certificates on request.

Flax has accompanied people for thousands of years, in linen fabrics, in ropes, as insulation material. And until the present day. With woven tapes made of flax, vombaur makes the functional and ecological advantages of natural fibres available for lightweight design.

Lightweight and firm
Flax fibres are particularly rigid and tear-proof. Textiles made of the natural material therefore give natural fibre reinforced plastic (NFP) special stability. Additionally, flax has a low density. The components thus combine high rigidity and strength with low weight. Another functional plus: natural fibre reinforced plastics are less prone to splintering than glass fibre reinforced plastics.

Sustainable material
The cultivation of flax binds CO2 and the production of NFP generates 33 percent lower CO2 emissions than conventional fibre reinforced plastics. The energy consumption is 40 percent lower. This reduces production costs and improves the material's CO2 footprint. Punch-packing arguments for natural fibre tapes – like flax tape by vombaur – in lightweight design applications.

Circular Economy
Circular Economy – this also works in lightweight design. The number of recycling cycles without loss of quality is higher for natural fibre reinforced plastics than for glass or carbon fibre reinforced plastics: the thermoplastic matrix of the composite can be melted and recycled after a product life cycle. The natural fibres can "live on" in other products – injection moulded products for example.

Versatile applications
"Composites from our flax tapes are used to reinforce high-tech skis as well as for extruding state-of-the-art window sections – the applications are countless," explains Tomislav Josipovic, Sales Manager with vombaur. "As a development partner, we support applications for the automotive, wind energy, construction, sports and many other industries with our composite textiles."

• Trust the vibes, energy doesn’t lie!

Advanced design and sustainability, innovation, aesthetics and quality, made of “ethical” laces and tights of very high quality standards and a careful look at fashion. Iluna Group, strengthened by this heritage, with a smart approach, carefully selected materials, know-how on processes and particular attention to the ecosystem, is a leader in its sector

With the FW 21-22 collection, Iluna Group focuses on design excellence aimed at perfection driven by this particular historical moment, in which preferring quality over quantity has become necessary: offering ever higher standards of quality is combined with the choice of reducing minimum waste in a way of working that becomes more thoughtful, studied, focused and less hectic.

The range of sustainable products expands by adding to the GRS certified Green Label, the BIOLINE, made with raw materials such as the precious ROICA™ V550 premium stretch fiber which belongs to ROICA Eco-Smart ™ family produced by Asahi Kasei able to combine elasticity and comfort and other benefits in terms of circular economy related to the health of materials, as demonstrated by the Gold Level Material Health Certificate by the Cradle to Cradle Product Innovation Institute, and by the world's first biodegradable polyamide 6.6 yarn AMNI SOUL ECO®, fibers that degrade completely in the environment under anaerobic conditions.

The exceptional natural dyes proposed are made with vegetable dyes extracted from various plants, with a color chart that now has 14 shades, all with solidity within the OEKO TEX® Standard 100 and all GOTS certified. No chemical product is used for the dyes, including the softening finish, for which an equally natural product is used.

All the products of the Iluna Group collections can be made in a recycled or organic variant.

Iluna Group participates to Milano Unica and digitally at all sector fairs, a new way of communicating that together with the use of social media - accompanied by the launch last year of the official website and e-commerce with all the collections and the ilunamasks.com site dedicated to the sale of the exclusive Iluna masks - it can be transformed from a necessity to a great resource and an opportunity to enhance a 360° sustainable attitude. Iluna, even before the pandemic, has always considered the sustainable aspect a priority in its work and now, in the light of this new landscape, the many years of experience gained benefits the company by pushing it to place itself more and more as a precursor of sustainable innovation.

The constant commitment to responsible solutions makes Iluna Group the only lace manufacturer to use - since 2017 - transformed stretch in the entire range of its elastic laces. Iluna Group excellence is based 100% on responsible innovation, guaranteed by the most important certifications. The creation of smart lace, strictly Made in Italy, is also Global Recycled Standard (GRS) certified. Today Iluna is a reference point for international markets and boasts products with OEKO-TEX® Standard 100 certification.

• Bemberg™ presents a great deal of novelties with a true key-statement for sustainability: Let’s Make it Circular!
• The lifespan of Bemberg™’s regenerated cellulose fiber Cupro derived from cotton is fully circular: from the source to manufacturing.

“Sustainability is the founding pillar of our company,” says SHUNSUKE SATO, sales manager of Bemberg™ by Asahi Kasei. “Indeed, the smart fiber is made from a cotton linter which is pre-consumer material, a natural derived source, that doesn’t deplete forestry resources”.

In Bemberg™’s production the whole sustainable closed-loop process is supported by the LCA study, signed by ICEA (Istituto per la Certificazione Etica e Ambientale) and validated by President of Ecoinnovazione Paolo Masoni ex Research Director of ENEA (Ente per le Nuove tecnologie, l’Energia e l’Ambiente).

While recyclability is granted by the Global Recycle Standard - GRS certification by the renown Textile Exchange (an influential guarantee that involves the whole production process and supply chain behind the company’s smart yarns), Bemberg™ yarns are also entirely biodegradable and ecotoxicity-free - meaning that at the end of their life circle they break down into the environment leaving no trace in terms of toxic substances as attested by the Innovhub-SSI report.

A special focus deserves Velutine™ Evo, the new fibrillation finishing technology for Bemberg™ fabrics only that guarantees another level of sustainable benefits without sacrificing the Bemberg™ amazing and unique touch. As part of the company’s continuous innovation, Velutine™ Evo brings better environmental, energy and water profiles for the benefit of Bemberg™ partners in the manufacture of their ranges.
The sustainable achievements of the new finishing technology have been measured by LCA - Life Cycle Assessment study by ICEA and proved to guarantee environmental benefits such as -16.5% of greenhouses gas emissions and -21% of overall consumption of energy resources. On top of that Velutine™ Evo means also -20.5% of electricity savings, -15.9% of steam production and -19.5% of water consumption.

The first Bemberg™ partner to present a commercial collection enriched by Velutine™ Evo is the Portuguese Matias & Araújo. With an innovative spirit, dynamism and a determined entrepreneurial spirit, the company is a leading knitwear producer for the textile industry.

Bemberg™ collaborated also with the premium brand CAALO that is making its mark in the outerwear market with its Sustainably produced Functional-Luxury proposal. For SS20, CAALO uses Bemberg™ lining because of the sustainability properties and it’s unique colour.

CAALO uses as much eco-friendly and sustainable materials as possible without compromising on design or quality. This Bemberg™ lining was a perfect fit. This versatile blazer features a removable hood, hidden welt pockets, button closure, and removable cargo pockets.

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, will be presenting its innovative denim solutions for manufacturers and brands at DenimsandJeans India 2018, on August 1 & 2, in Bangalore, India.

Just two months after the DenimsandJeans Vietnam show, Archroma will again showcase its unique combination of technologies for denim effects and colors, from fiber to finish, from the authentic roots of indigo to the most innovative and eco-advanced solutions.

At the India show, Archroma’s expert team will also present its coatings and washing solutions aiming at bringing denim creativity to a whole new dimension.
Visitors at the booth will be able to see an “illustration collection” of exciting indigo casts.

DENISOL®, BRINGING INDIGO BACK TO ITS ROOTS - NOW ANILINE-FREE*
Archroma’s Denisol® range is a newly developed pre-reduced liquid indigo solution that is manufactured in Archroma’s award winning ‘zero liquid discharge’ manufacturing plant in Pakistan. Denisol® Indigo 30 liq is compliant with major official eco-standards and requirements from retailers, brands and fashion leading companies and helps to produce fabrics suitable for current eco-labeling such as bluesign® and GOTS.

Responding to demands for a non-toxic alternative to the dyes that are used for the iconic and traditional indigo blue that consumers associate with denim and jeans, Archroma just announced the upcoming new Denisol® Pure Indigo 30.

ADVANCED DENIM, TOWARDS WATERLESS DENIM DYEING
Consider this: The water needed to produce one pair of jeans is said to be ~ 11'000 liters(1). With approximately 167 million pairs of jeans produced monthly(2), that is 1,837,000,000,000 liters of water consumed every month in the process!
Based on the Denim-Ox and Pad/Sizing-Ox dyeing processes, Archroma’s multi-awarded ADVANCED DENIM, dyeing technology allows savings of up to 92% in water, 87% in cotton waste and 30% in energy, compared to a conventional denim dyeing process.

The technology has been adopted by brands like Patagonia and received the prestigious 2012 ICIS Innovation Award and Innovation with Best Environmental Benefit Award.

• Optisul® C, “soft colors” made easy
  With Optisul® C dyes, denim manufacturers can produce soft denim colors in continuous dyeing processes, as well as on coating and printing. Optisul® C affinity-free, sulfide-free dyes can easily be combined with each other to create garments suitable for wash-down treatments in a wide array of easily achievable and reproducible soft colors.
  They are suitable for GOTS and bluesign® approval.
• Diresul® RDT Ocean Blues, ocean-themed bright sulfur blue dyes
  Archroma’s Diresul® RDT Ocean Blues are a collection of vibrant, ocean-themed bright sulfur blue dyes. These best-in-class dyes and their auxiliaries bring out the best of indigo, improve workability, dyeing consistency and process safety.
  They can be combined with Denisol® Indigo 30 liq in bottoming/topping manufacturing routes for avant-garde blue styles.
• Diresul® blacks & greys, a cosmos of greys and deep black and navies
  Archroma’s dye portfolio of conventional and black Diresul® specialties allow to create a universe of greys and deep black and navies. From superficial to solid blacks for both extreme wash-down and stay black effects.

EARTHCOLORS, TRACEABLE FROM NATURE TO FASHION
The EarthColors patented range of “biosynthetic” dyes for cotton and cellulose-based fabrics, which are made from waste left over by the agricultural and herbal industry after extraction, such as almond shells, saw palmetto, or rosemary leaves. The latest NFC technology used on the end-product hangtags enables transparency and traceability through the supply chain to consumers.
The EarthColors allow to produce the earth tones that are coming strong: red, brown and green colors. They have been adopted by brands such as Patagonia, Kathmandu and G-Star, and won an OutDoor Industry Award 2017.

COATING, A WHOLE UNIVERSE OF COLORS AND EFFECTS
Archroma’s dye and chemical specialties portfolio allows to create exciting colors and effects using coating applications, from exclusive sulfur dyes and pigment specialties that help highlighting the indigo look, to functional finishes that give performance to denim garments - using water-based, formaldehyde-free or ultra-low formaldehyde polymers.

SOLUTION PACKAGES FOR SUSTAINABILITY
Archroma recently introduced the ONE WAY Process Simulator, the last update of a calculation tool that supports its ONE WAY Sustainability Service introduced back in 2012. The new, online software can be used to mimic and compare products and processes, and thus calculate the ecological and economical profile of the final end-product.
Archroma’s portfolio of ZDHC MRSL-compliant chemicals and dyes is integrated into the ONE WAY calculation tool since 2013.
“It is time to make denim in a whole different way; denim that brings together innovation, sustainability and creativity,” says Anjani Prasad, Head of Sales India, Archroma. “Brands around the globe are exploring how to make fashion in a cleaner and safer way, and Archroma has the solutions to do just that, to create denim with a soul.”
Visit Archroma at DenimsandJeans India 2018 at t at Hotel Lalit, Bangalore, India, on August 1 & 2, 2018.
* Below limits of detection

(1) Arjen Y. Hoekstra, The Water Footprint of Modern Consumer Society
(2) American Chemical Society, www.sciencedaily.com/releases/2012/06/120619123753.htm.
Denisol®, Optisul®, Diresul® are trademarks of Archroma registered in many countries.
© 2018 Archroma

• Clean Green Certified Companies Commemorate Earth Day 2018

U.S. Clean Green certified laundries are marking Earth Day 2018 (April 22) by commending the 250,000+ businesses across the nation that use such certified operations for linen, uniform and facility services.

Selecting a Clean Green certified company reflects concern for maximizing sustainability in a business supply chain. Private- and public-sector organizations who choose such a provider are learning that how their reusable textiles are supplied, laundered and maintained is a factor in their environmental impact.
Clean Green operations use a third party (TRSA) to verify their conservation practices and quantify their compliance with water and energy use thresholds.

Laundered, reusable linens, uniforms, towels, mats and other products provided by the linen, uniform and facility services industry to enhance businesses’ image and provide clean, safe environments for their employees and patrons. Most Americans benefit from the industry at least once per week, either at work or by patronizing restaurants, healthcare facilities, hotels and other retail and service establishments.

Nearly 50 of the industry’s companies are Clean Green certified, serving business customers from more than 150 locations combined nationwide. These launderers work with customers to connect the certification to their efforts to minimize their carbon footprint. Certified operators report to TRSA that customers and prospects ask them about green laundry initiatives. These include environmentally friendly wash chemistry, water reuse and recycling, recapturing heat from hot water headed down the drain and operating efficient delivery routes.

“They are far more likely to inquire about the sum of environmentally friendly practices as opposed to the parts,” observes TRSA President and CEO Joseph Ricci of the industry’s customers. Many document their justification of purchase decisions, though, such as government agencies that profile the winners of contract bids. “Clean Green companies bidding for their work mention the certification in their sales promotion and these profiles reflect it.”

Linen and uniform services conserve water and energy best by using high-capacity, high-efficiency equipment, he pointed out, controlling expenses and thereby aiding efforts to keep service pricing under control. “It is the perfect sustainable business model. Business interests and environmental concerns align. Improving efficiencies reduces costs and reduces the impact on the environment,” Ricci says.

Based on the U.S. Census of the industry’s sales and a TRSA survey of member financial data, the association estimates that nearly 3 million businesses use the industry’s services. Clean Green companies are challenged to capture more of these industry customers. Their collective Earth Day 2018 campaign gives them an opportunity to highlight the extent to which their individual efficiencies have contributed to a nationwide movement. Publicizing their own gains around Earth Day can better qualify and quantify their environmental virtues to encourage detailed comparison with competitors’ efficiencies, Ricci noted.