From the Sector

• EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

The award was established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion. Stylists, photographers, designers, illustrators, artists and other creatives, invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system, joined the open and international call.

The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting  Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

Born in Padua, Italy, 22 years old, and a student in her second year in Textile & Fashion Design at IAAD - Istituto d'Arte Applicata e Design, Emma Scalcon won the IMAGINING SUSTAINABLE FASHION competition with her project TAKE A WALK ON THE GREEN SIDE, designing communications crafted with strong and impactful images and simple but detailed wording intended for younger consumers to inform them about sustainable fashion issues.

Scalcon ranked first among the finalists selected by a high profile jury composed of:
·   Anna Detheridge, Founder and President, Connecting Cultures
·   Giusy Bettoni, CEO and Founder, C.L.A.S.S.
·   Rita Airaghi, Director, Gianfranco Ferré Foundation
·   Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Jeanine Ballone, Managing Director, Fashion 4 Development
·   Evie Evangelou, Founder and President, Fashion 4 Development
·   Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America  
·   Dio Kurazawa, Socio fondatore, The Bear Scouts
·   Renata Molho, Founding Partner, The Bear Scouts
·   Lucy Orta, Chair, Art & the Environment, University of the Arts London
·   Stefania Ricci, Director, Museo Salvatore Ferragamo

Emma Scalcon was awarded the €3,000 prize, made possible by the Main Sponsor ROICA™ by Asahi Kasei and by the other sponsors of the project: ECOSENSOR™ by Asahi Kasei - a latest generation fabric collection that promotes responsible innovation with advanced high-tech performance, C.L.A.S.S., and the Greek smart cotton SUPREME GREEN COTTON® by Varvaressos.
 
“It is time to be pioneers in communication and for this we have supported the Imagining Sustainable Fashion Award,” commented Takaaki Kondo, global marketing department manager for ROICA™ by Asahi Kasei, the Main Sponsor of the award. ROICA™ by Asahi Kasei is a high quality stretch fibre with an innovative range of intelligent functions to satisfy every modern wardrobe need for sports, underwear, and fashion. “We believe that together with responsible innovation, communication is the key to bring sustainability to the next level: to inspire, educate, inform and allow both professionals and consumers to make the right choices.”

“The competition is an opportunity to rethink how to communicate the new and different values of an ethical and sustainable fashion system,” explained Anna Detheridge. “I am quite impressed with the results of the competition — the diversity of forms that we received show both an interesting change in sensibility and a practical approach to communicating these values. There is less visual rhetoric and reliance on compelling images and more investment in basic information and a greater variety of narratives.

It is a great pleasure to see the energies from a wealth of young creatives, small businesses, and designers from all over the world with cross-disciplinary interests and a diversity of talents who are ushering in a new culture of design. My heartiest congratulations go to Emma Scalcon".

“I completely agree with Anna's comments on the quality of the work submitted by participants in the competition and together we have renewed our intention to continue IMAGINING SUSTAINABLE FASHION into 2021 with a new edition of the award,” stated Giusy Bettoni. “After this initial experience, we find ourselves even more motivated to explore some of the themes that emerged during the selection process, in particular those regarding the ethics of intellectual and cultural property, a topical issue in an industry like fashion. For this reason, we are already working together on organizing a webinar on this topic with outside specialists, including legal experts.”

 21 Grams, the group comprised of Veronica De Nigris, Serena Paone e Immacolata Esposito, won a special contest open to the public among the finalists selected by the jury, receiving the most votes from Instagram followers on C.L.A.S.S.’s corporate Instagram profile. The media partner for the initiative is Renoon, the leading search tool and data hub for sustainable fashion, a rising start-up of the year, aggregating +190 brands offering sustainable options to consumers. 

• C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
• What does it mean to be a “game changer” in green fashion?
• What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

C.L.A.S.S. Manifesto  

During the Smart Voice, the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula were presented.

C.L.A.S.S. ICON Award is an international award for visionary creatives in the fashion world who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public: consumers. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won (all info on http://www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first winner of the first C.L.A.S.S. ICON Award, shared his vision for responsible fashion and his current projects. "My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. Since the beginning, I have been really excited to team up with C.L.A.S.S. in order to share a common and challenging journey, with the perspective to be part of a constantly growing network activating mutual support. I have always thought at my collections as a call to action for a better future and now more than ever my mission as C.L.A.S.S. ICON is to make people understand that commitment and sustainability can and must go hand in hand with beauty and elegance. The adage 'kalòs kai agathòs' is one of the classical teachings that should never be forgotten: aesthetics, in my opinion, is inseparable from ethics. That's why I don't just target professionals, but also the end consumer, fashionistas and beyond" says Gilberto.

"For the first edition of C.L.A.S.S. ICON in 2020 Gilberto was decreed as our chosen one, and the path together was sanctioned at that moment: the sharing of values and visions is an indissoluble bond that keeps us united over time. Like Gilberto, each ICON will be part of a community where together with C.L.A.S.S. will try to make a real smart fashion and above all create an important voice," says Giusy Bettoni.

In support of the C.L.A.S.S. ICON award, C.L.A.S.S. presented its Manifesto for Responsible Fashion, which summarises the values that C.L.A.S.S. has been researching, communicating and developing since 2007: the role of the ethical company and its transparent production, the importance of traceable and healthy products, with total respect for people and the environment. A commitment to a circular economy with a positive impact that also means safeguarding the seas, the ocean, the use of water, energy and resources.

"A Manifesto for fashion with the lowest possible impact on the planet and on people and animals’ health thanks to responsible innovation, perfectly up to the challenges of contemporary lifestyle. This is why I created the Sustainability Formula, which only exists when there is design, responsible innovation and we are able to track and measure the impact of products and processes and communicate the new values in an appropriate way. In a word, when there is knowledge" concludes Giusy Bettoni.
 
F = D x I x S x C
F= Fashion
D=Design
S=Sustainability
C=Communication

Two ISKO I-SKOOL™ 7 looks make their debut at the Graduate Fashion Foundation, part of London Fashion Week, a springboard for new talent striving to bridge the gap between education and industry.

Following an unprecedented academic year, GFF celebrates how the Class of 2020 have adapted and overcome adversity to complete their degrees across 26 fashion specialisms, from Design and Knitwear to Comms, Marketing and Business. London, 17-22 September – To bring together fashion educators and industry leaders and to support their graduates to reach their full potential once they have graduated: this has always been GFF’s main goal for the past 28 years. Now more than ever, GFF continues in its long-standing commitment to share good practice and knowledge and to inspire students to become innovators, environmental leaders, employees, and educators while promoting cultural diversity and inclusivity within an international platform – very much in keeping with ISKO I-SKOOL™ values and approach which resonate throughout the contest’s Denim Awards.

Designers Kotryna Adomaityte and Isabel Hambly from Nottingham Trent University were 2 of the 9 winners of the ISKO I-SKOOL™ 7 Awards, announced in a phygital ceremony held on July 22. The two students were invited to showcase their winning creations at GFF. Kotryna, winner of the ISKO I-SKOOL™ PERICOLO Award by Cadica Group, impressed the audience with her “Wild West Denim” look to London at the GFF Showroom.

Isabel Hambly, winner of the ISKO I-SKOOL™ Best Marketable Product, stole the show with her “Women at war” outfit which was displayed at the Catwalk Show, live-streamed from Samsung KX on September 22. That two of ISKO I-SKOOL™ 7 winners and finalists were part of this important event is proof of the significant role the contest – developed and supported by ISKO – plays in nurturing and championing talent and creativity. This edition’s main concept was world’s citizenship, with the Creative Theme “North, East, South, West – connected by one planet”. The twenty shortlisted finalists were asked to dig into their roots and to approach different cultures, defining and tracking down the geography of the world connecting them through responsibility. In addition to exploring the planet both locally and globally, they were also required to take into account the product life cycle of their outfits – featuring a 5-pocket jeans to interpret their view on the “local” concept and two Denim Show Pieces to reflect their worldwide influences and topics of interest. These were made with top ISKO™ denim fabrics, meeting the designers’ needs and providing a strong sustainable ingredient.

“We are really proud that two of our winners made it to GFF, with which we have many values in common – it marks another important step in their journey” said ISKO Senior Executive ISKO I-SKOOL™ Project Irem Orhun. “All of this goes to show how ISKO I-SKOOL™ plays a fundamental role in providing the foundation to enter the industry more aware of your skills and capabilities.”

• A naturally advanced collection, a cutting-edge coloration technology, and a brand-new collaborative business model.
• TINTEX stands out at PERFORMANCE DAYS, the functional fabric fair for the sourcing in sports, work and corporate wear.
• Performance Days, Munich, November 13th -14th, 2019 –booth C08 / hall C1

The leading jersey manufacturer brings a new holistic and sustainable approach spun from the company’s DNA and woven in the mission to create Naturally Advanced fabrics.

The WEME collection - A/W 20/21
The new statement collection goes beyond intellectual and spiritual individual needs to embrace a communal vision blurring ‘we’ and ‘me’, ‘conscious’ and unconscious’, responsible innovation and creativity. Developed around the concept sub-collections ID, Superego and EGO, the range comes in electric and active tones and combines smart ingredients and processes to drive innovation by harnessing the company’s unique dyeing and finishing expertise.

The new fabrics are made from a mix of new generation fibers that enhance free movement such as REFIBRA™ by Lenzing, Q-NOVA® by Fulgar and the unique GRS certified premium stretch ROICA™ EF.  The smartcel™ powered ID sub-collection is defined by striped structures that simulate flaws on initially smooth and perfected surfaces and provides soothing, anti-inflammatory effects thanks to the inclusion of zinc oxide, provides soothing, anti-inflammatory effects. The “EGO” selection comes in rich purples, calm lilacs and feminine yellows and features natural fibers such as organic wool. The “Superego” is available in unique styles and colours, achieved thanks to Colorzen® and the Naturally Clean® finishing. Together these enhance the natural beauty of cotton and cellulosics eliminating harsh treatments and optimizing clean surfaces with vivid colors, and an exquisitely smooth hand feel. Transformed materials take such as ECOTEC® by Marchi&Fildi take the lead saving up to 77.9% in water compared with regular cottons.

COLORAU®
TINTEX’ cutting edge color technology which received the Sustainable Solution award in the May 2019 edition of Techtextil debuts in Munich. COLORAU®  was created with a Portuguese consortium constituted by premium realities and gives life to responsibly colored fabrics with antimicrobial properties, using natural dyes extracted from different types of natural plants resources that do not use salt in the production.

COLORAU® uses only compounds of natural origin such as thyme, boldo, peppermint, chestnut and gambier in the production of functional and sustainable textiles in a variety of fibers such as cotton, lyocell and wool. An eco-efficient and low temperature surface treatment improves the affinity between the textile substrate and these natural compounds. The technology features a selection of “performing” extracts for appropriate color fastness to light and washing as well as color durability and antimicrobial functionality.

CO.LAB

TINTEX is proud to announce CO.LAB, a smart and collaborative business model and a totally new supply chain developed in coordination and with the support of C.L.A.S.S.. The first sustainable and PETA-Approved collections are 100% traceable without compromising on quality and style. As co-leader and founding actor, TINTEX has invited Becri, Confetil and Pedrosa & Rodrigues, 3 leading companies, each producing specialized garment styles. The new collections are:

1. The ECOPERFORMER by TINTEX with Confetil collection meets the values of millennials and generation Z consumers. Sustainable, multitasking, gender neutral and designed to fit contemporary urban lifestyle. The collection comprises modern soft sports garment with fully transparent innovation values. The range flexes its muscles with the best sustainable and high-performative materials for comfort, ease and style. All selected fabrics are PeTA APPROVED VEGAN. Designed to win.
2. ‘LEGACY H20’ by TINTEX with Becri is 100% traceable and focuses on responsible water-management.
3. ‘SENSING SMARTS’ by TINTEX with Pedrosa & Rodrigues, a next-to-skin soft and sensual range of materials enhancing wellbeing and comfort while harnessing an innovative and responsible way of using chemical products for a greener and safest future.

Lectra has been awarded by a jury of experts the Texprocess Innovation Award 2019 in the New Process category for its latest ground-breaking offer, Fashion On Demand by Lectra.

Fashion On Demand by Lectra automates the entire personalization process, from order reception and product development to the final cutting stages. Resulting from a four-year research-and-development process, the digital solution for on-demand production was developed based on Industry 4.0 principles.

"We are very proud to receive this prestigious award at Texprocess, the biggest international event for all fashion players. Fashion On Demand by Lectra allows companies to produce personalized clothing at the same speed as ready-to-wear and avoid overstocking by producing in precise quantities,” states Holger Max-Lang, President, Northern & Eastern Europe, Middle East, Lectra.

Fashion On Demand by Lectra is available in the form of two packages, one dedicated to made to measure, with pattern adjustments, and the other to customization, with product characteristic alterations. This turnkey solution automates on-demand production right from order reception to production development stages and the cutting room. Companies can define their desired product personalization criteria for each item depending on the package, and launch production processes right from the get-go, without interfering with their standard workflows.

"This innovative cloud-based platform solution ensures efficient made-to-measure and customization production processes and facilitates nearshoring for companies that offer individualized products. This technology is up and running and can be used by the fashion industry on a plug-and-play basis," say the jury experts. “Since 2011, the Texprocess Innovation Award has been honoring remarkable achievements and new developments in the Texprocess product range under two categories: new technology and new process. The winners are selected based on criteria such as degree of innovation, choice of materials and environmental sustainability."

TINTEX is pleased to present its latest fabric innovations at the above salons with a new range of more than 80 qualities and styles designed for the Sportswear, Athleisure, Fashion and Underwear market sectors. The collection focusses on three jersey fabric concepts: TIMELESS, FASHIONABLE & INNOVATIVE.

TINTEX is a modern industrial company based in the Porto region since 1998, producing market savvy fabrics for global designers and brands. TINTEX makes a truly sustainable range of precision, modern hybrid jersey fabrics that offer a better, Naturally Advanced choices to all its customers.

The new ‘Naturally Advanced’ position means “advancing beautiful, organic and natural materials to the next level combined with unique, hybrid ‘nature-tech’ smarts, with advanced, added value and creativity, thanks to dedicated investments that serve and secure our customer demands both now and in the seasons to come” says CEO Mario Jorge. New innovations, which include the ISPO Best Product Award i (SOFT EQUIPMENT category) in TexTrends for fall winter 19/20, maintain and upgrade the honest but hi-tech sustainable organics that is at the heart of the TINTEX DNA to create better, smarter eco-materials, always with new levels of performance and hi-tech smarts, thanks to its expertise in specialist dyeing and finishing techniques, coatings and applications. These are all researched, designed and made using the latest equipment and processes. This season the new TINTEX collection plays with new colour balance techniques that deploy the benefits of chromotherapy for welbeing alongside skin safe materials and finishings.

The collection uses up to 90% of new smart and sustainable materials and include: Tencel, Modal & Micromodal, Organic Cottons, Supima cottons, Seacell fibres, Natural organic linens and the new, full colour ECOTEC® yarns by Marchi & Fildi, a smarter cotton made from pre-consumer clippings that in manufacture save up to 79% water. This season TINTEX is also introducing the new ECOTEC® yarn Phoenix (50% ECOTEC®, 50% recycled polyester, NM1/50 GRS-certified) for open, light and dry textures. Wellbeing credentials are guaranteed with Tessile e Salute certifications, TINTEX also presents new developments using the ROICA™ Eco Smart family of ecosustainable stretch yarns with certificated credentials. This family of yarns claim the world-first GRS certified ROICA™ premium stretch yarn that comes at least 50% from recycled pre-consumer waste.

The newest introduction for second skin qualities and for products to the athleisure market within TINTEX collection is ROICA™ Feel Good family that promises a new level of performance with ‘feelgood comfort’ and freshness.

For colouration effects, we can use the ROICA™ Colour Perfect family of yarns to create a flawless and responsible finish to dyed performance stretch assortments. Colours to Tranquilize, to Activate the Senses, to Recharge, to Energize.

Key highlights include: changeant effects (yarn and dyeing solutions), thermosensitive (reds/ blues) coatings, UV sensitive coatings and colourful coated patterns, extra fine and semi-transparent jerseys, but also, compact and fluid qualities.

Reinach, Switzerland, 30 October 2017 - Archroma, a global leader in color and specialty chemicals, today announced its first-ever collaboration with Kathmandu, the well-known New-Zealand born and based outdoor brand. Kathmandu selected Archroma and its EarthColors range of plant-based dyes to create a new capsule collection of the brand’s signature hoodie.

Archroma’s EarthColors range recently came to public attention for being the Gold Winner of the OutDoor Industry Award 2017, Sustainable Innovations category, where Kathmandu also presented their first hoodies just off of the production line. Archroma’s EarthColors is a line of patented plant-based dyes, sourced from up to 100 percent renewable resources. Archroma developed EarthColors using non-edible waste products, from agriculture and herbal industries, to replace petroleum derived raw materials; which are the conventional raw materials used to synthesize dyes currently. This gives brands an alternative when looking for more natural ways of dyeing garments.

Archroma and Kathmandu teamed up to create an exclusive “vintage casual” look.

The colors available in the capsule collection: slate blue, burnt olive and burlwood rose, are made from the non-edible parts of nutshells, almond shells, rosemary, saw palmetto, bitter orange and beetroot, left over from agriculture industry or herbal extraction. The collection is available online at www.kathmandu.com.au.

“We are very proud and grateful that Kathmandu selected Archroma’s EarthColors for their first incursion into the world of nature-based colors,” comments Paul Cowell, Head of Brand Marketing in Archroma’s Brand & Performance Textile Specialties business. “Kathmandu will surely inspire other brands and retailers to explore and adopt eco - advanced innovations. With the help of Kathmandu, Archroma is again showing the apparel industry the way to go, one collection at a time. Because it’s our nature!” “We have been using recycled materials for over 20 years and we are constantly looking for new technologies to develop more sustainable outdoor gear, adds Manu Rastogi, Textile R&D and Responsible Materials Manager for Kathmandu. “Dyeing techniques using plants have been around for centuries, but they require adding huge amounts of mordants* and fixatives**, which could lead to water pollution.

They also tend to have poor light and wash fastness which is undesirable for the consumer and does not promote article longevity. So when we heard about Archroma’s EarthColors, we were immediately excited by what is probably the first technology allowing colors to be synthesized from plants rather than petroleum while keeping similar performance.” Kathmandu selected Archroma and its EarthColors range of plant-based dyes to create a new capsule collection of the brand’s signature hoodie. (Photographs: Kathmandu) Archroma’s EarthColors is a line of patent-pending plant-based dyes, sourced from up to 100 percent renewable resources. (Photo: Archroma)

Kathmandu® Registered trademark
*alum, iron, copper, tin, chrome
** salt, tannings, vinegar