From the Sector

Lectra, the technological partner for companies using fabrics and leather, is pleased to announce the appointment of Holger Max-Lang as Managing Director of Lectra Central & Eastern Europe region, Russia. Holger Max-Lang is based in Ismaning, near Munich, Germany.

Central & Eastern Europe and Russia is a strategic region for Lectra, offering strong potential in the Group’s main market sectors thanks to: a robust automotive industry; a dynamic furniture industry, especially in Germany and Poland; and a close connection between fashion brands in Germany, Austria, Switzerland and suppliers in Eastern Europe.

Holger Max-Lang will focus on delivering Lectra’s customer-focused strategy to empower fashion & apparel, automotive and furniture businesses to succeed as they embrace Industry 4.0. Anchored in the digitalization of industrial processes, from design to production, Industry 4.0 is redefining how factories are organized; smart and connected, they are driving the value chain, propelling a new digitalized lifecycle for products. 

“The transformation to Industry 4.0 is in full swing: the Industrial Internet of Things, Software as a Service (SaaS), cloud technology, data analyses and data exploitation have become key,” underlines Daniel Harari, Chairman and Chief Executive Officer, Lectra. “Working for Lectra for over 15 years, Holger has a deep experience and knowledge of Lectra’s DNA, and is in a very strong position to support our customers in the digitalization of their processes.”

“Industry 4.0. started in Germany. Therefore, many companies are keen to adopt its principles in our region. Lectra is very well-positioned to support our customers in their transformation,“ says Holger Max-Lang. “In my role, I am looking forward to a growing dialogue with our customers and prospects, to bring them a full understanding of the expertise we have built - and are building. We will leverage this expertise to boost our customers’ competitiveness and generate higher added-value for their businesses.”

Following marketing and sales positions in the IT and automotive industry sectors, Holger joined Lectra Germany in September 2002 as a salesperson for automotive accounts. He then held diverse sales’ roles in the region, including the position of Sales Manager for all Lectra markets in Central & Eastern Europe region, Russia. Since September 2017 Holger has held the role of Business Development Director, Automotive, with the responsibility to develop the leather cutting activity worldwide.

Paris - On April 12th 2018, top European talents from 120 campuses will compete in the fourth edition of the Morpheus Cup to showcase their skills and highlight their most innovative projects. After Luxembourg in 2017, the event will take place in 2018 at the Palais Brongniart (Stock Exchange) in Paris and will focus on burning topics such as Digital Transformation, Creativity, Deeptech, Circular Economy, Ecommerce and much more.

Since its launch in 2015, the Morpheus Cup has been placed under the high patronage of the European Commission with the support of Commissioners Marianne Thyssen and Carlos Moedas in 2017. "The championship is a great opportunity for young people to showcase their skills and to help to bridge the gap between universities, schools and the European employment market. In the Commission, we believe that the right skills not only improve young people's life chances, but also act as a driver for our future competitiveness and growth" underlines Mrs. Thyssen.

In the last three years, the event already attracted hundreds of campus from more than 20 countries and rewarded many of them including Warshaw School of Economics, Mannheim Business School, HEC Paris, Polytechnique Nantes, universities from Oxford, Berlin, Luxembourg, Athens, and Barcelona.

New challenges for new talents

The next edition will take the competition to another level by featuring tech, business, science, marketing, creative challenges in five different rooms, suggesting meetings with employers, innovative brands and investors through 50 stands and presenting not less than 20 categories for students to submit their projects/startups ideas (Morpheus Prize). Apart from the live experiences and challenges designed by entrepreneurs or partners of the event, almost 500 research projects and startups will be showcased to win awards, the championship and up to €50,000 worth of prizes.

Art, circular economy, human capital, smart cities, mobility, FinTech, design, industry, sport, artificial intelligence, topics, regardless of the students’ profiles and education level, invite them to be creative in many different fields.

Finalists will have to pitch in front of an international jury. Past editions welcomed jury members from Google Lunar XPrize, WarnerBros, Accenture, European Investment Fund, FC Barcelona, ESA, Canal+, Novak Djokovic Foundation etc. Daimler, Forbes, Expon Capital, Davidson, Leroy-Merlin, PwC have already joined the next edition.

Registrations are already open. First partners, jury members and employers will be unveiled before Christmas season.

The Morpheus Cup’s website unveils the main characteristics of the championship and also the past editions prize-winners.