From the Sector

There are only a few days left until the SEEK community comes together at the Station Berlin on 16 and 17 January 2024. The team around SEEK's Show Director Marie-Luise Patzelt is looking forward to welcome around 200 brands, speakers such as Jessica Arnold (Adidas), Sebastian Haufellner (Lodenfrey), Yannik Dietrich (Breuninger), Martyna Zastawna (Vogue), numerous game changers from the sustainability scene and new fashion and lifestyle inspirations.

The new alliance between SEEK and UNION Showroom presents its joint project "THE JUNCTION" for the first time. A selection of high-quality brands with a focus on craftsmanship, origin, and history will be presented in Station Berlin's exclusive loft spaces, includes brands such as A New Sweden, Bruné, Freenote Cloth, Fullcount, Godspeed, Good-Alls, Hidden Aces, Nudie Jeans, Oodoo Boots, Paltò, Viberg, White Sand, and Tenue. THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

The SEEK brand portfolio currently encompasses almost 200 brands, including 46 % conscious brands and 45 % newcomers. Buyers and visitors can look forward to brands such as Aer Scents, Bask in the Sun, Chrome, Danner, Dedicated, Givn Berlin, Hestra, Kangaroos, Novesta, Palladium, Pyrenex, Santa Cruz Skateboards, Welter Shelter and Woodbird. Newcomers include Afoam Stories, A Good Company, Dale Of Norway, Good Wool Story, Heimat, Hen's Teeth, Open Era, Pompeii, The Jogg Concept, Wax London and many more.

The SEEK Conscious Club forms the heart of the January edition and is developing into the "place to be" of the sustainability scene. Purpose-driven business practices, systematic sustainability and practical standards will become even more crucial in 2024. With this in mind, the SEEK team introduces the innovative "360 Sustainability Validation" with its partners IVALO.COM and studio MM04. The "360 Sustainability Validation" - powered by IVALO.COM and consulted by studio MM04. Customers can see brand sustainability in 8 different sustainability categories. 360 is a commercial production value chain analysis tool that provides results that are comparable. The aim is to make the complex sub-areas of sustainability in fashion more transparent and comparable. The SEEK team has been working with the sustainability experts at studio MM04 for a long time and is delighted to be part of this important step towards standardising sustainability evaluations. Participating brands in this years Conscious Club are Basic Apparel, Bread & Boxers, Cabaia, Camper, Dawn Denim, Flamingos Life, Isaora, Jan'n June, Kings of Indigo, Rita Row, Secrid, Stapf and Thinking Mu, amongst others.

Together with renowned experts, SEEK is once again presenting a content programme with live interviews, talks, panels and community classes. Speakers such as Carl Tillessen (Deutsches Mode Institut), Steffen Liese (JD Sports), Stephan Huber (Style in Progress), Penny Whitelaw (Good on You), Mimi Sewalski (Avocadostore), Valerie Vogel (Engelhorn), Cheryll Mühlen (J'N'C), Rune Orloff (Pool), Sabine Rogg (Trendbüro), Anthony Lui (A New Sweden), Patrick Bergmann (Famefact), Florian Müller (Müller PR & Consulting) will share their insights exclusively with the SEEK community. The diverse programme includes themes such as pricing and profiling success strategies in times of disruption, a "no-bullshit" guide for brand spaces, the most important LinkedIn and consumer trends for 2024, new chances for recruiting and leadership as well as mental health in fashion.

Attendees of the May 19-22 National Restaurant Show in Chicago learned that linen, uniform and facility services providers serving restaurants and other foodservice operations can be distinguished by earning third-party verification of their sustainability and cleanliness, as TRSA exhibited its Clean Green and Hygienically Clean Food Service certifications at the show.
More than 150 individuals viewed the exhibit, which screened a new animated video explaining the Clean Green designation. It’s now showing on TRSA’s YouTube page (https://www.youtube.com/watch?v=I-24iVCNRT0).

Depicting operations within a laundry, the video shows how contracting with a Clean Green certified provider delivers services restaurants need and gives them peace of mind from doing business with a sustainable provider. Clean Green operations comply with water and energy standards and demonstrate best management practices in supplying, laundering and maintaining textiles.

Visitors to the exhibit learned which providers serving these attendees’ home geographic areas are Clean Green certified and were encouraged to work with such a certified provider if not already doing so. Speaking with attendees also gave TRSA staff the opportunity to ask them about their experience with providers and, if currently under contract with one, its identity.

• 76 percent of those questioned indicate they currently use such a provider. Most could identify it by name
• 18 percent said they use an on-premises or home laundry for linen and uniform needs. Many of these respondents indicated they work for hotels, healthcare facilities, colleges or military bases with their own laundry equipment
• 6 percent said they use disposable products (napkins, wipers) instead of their reusable textile equivalents; most of these respondents are in quick-service restaurant operations

The TRSA display distributed copies of Sustainability: Finding the “New” Green in Your Restaurant Supply Chain, a 7-page guide to using a systematic approach to choose suppliers whose products/services are proven to be more sustainable than those of their competitors and whose own practices are more sustainable.

TRSA’s exhibit also kicked off a survey of restaurant management to determine their perceptions of table linen service as a plus for facility hygiene and service to diners. Results will help TRSA communicate to the restaurant industry the value of using Hygienically Clean Food Service certified providers in the hope that doing so becomes an industry standard.

Such certified laundries commit to cleanliness through third-party, quantified biological testing and inspection. This process eliminates subjectivity by focusing on outcomes and results that verify linens and uniforms cleaned in these facilities meet appropriate hygienically clean standards and best management practices for servicing full- and limited-service restaurants, hotels, hospitals, educational institutions and other locations where food is handled and served.

ABOUT CLEAN GREEN
Clean Green certification recognizes linen, uniform and facility services companies that demonstrate responsible leadership in sustainability and conservation by acknowledging commitment to improving water and energy efficiency and adoption of best management practices for reusing, reclaiming and recycling resources. Certified operations meet quality standards for effectiveness in conserving resources and minimizing environmental impact. Customers that use Clean Green certified companies to supply, launder and maintain linens, uniforms, mats and other reusable textiles can be assured that their provider maximizes sustainable practices.

ABOUT HYGIENICALLY CLEAN
Hygienically Clean certification demonstrates linen, uniform and facility services companies’ commitment to cleanliness through independent, third-party laundry plant inspection and quantified microbial testing. Inspection and re-inspection verify that items are maintained, washed, dried, ironed, packed, transported and delivered using best management practices to meet key disinfection criteria. Between scheduled and supplemental inspections, ongoing microbial testing quantifies cleanliness and indicates laundry process adjustments.