From the Sector

adidas and Arsenal reveal the new home kit for the 2024/25 season, that celebrates the rich heritage of The Gunners.

The club’s traditional colours of red and white with a slick navy addition, combine to create a modern looking design, that sees the cannon feature outside the crest on the home kit for the first time since the 1989/90 season. Previously seen on Arsenal away and third kits, the cannon represents an enduring symbol of Arsenal’s history which has been synonymous with the club since its inception.  

The new kit will be worn on pitch for the first time by Arsenal Women when they take on Brighton in the final match of the WSL season on Saturday May 18.

An innovative web application now enables independent, flexible, and digital fitting when selecting workwear. By using Sizekick's AI-based technology, which the start-up developed together with Hohenstein, the textile service provider Elis is offering its customers personalised size recommendations based on individual body measurements for the first time.

The web application implemented by Sizekick in collaboration with Elis uses a two-stage process to determine the right size for the web shop’s customers: First, realistic body shapes are suggested and selected using the BodyFinder. Then, sizing is completed with the BodyScanner, a video-based body scan using a smartphone camera. The data is transmitted anonymously, so only the correct clothing size is sent to Elis, and the entire user-friendly sizing process only takes a few minutes.

• Continued growth in the semiconductor business
• Weak demand for carbon fibers further impacts Group sales and profitability
• Group sales down slightly at €272.6 million (-3.9%), adjusted EBITDA up 5.0% to €42.1 million
• Adjusted EBITDA margin at 15.4% after 14.1% in the same quarter of the previous year
• Outlook for 2024 confirmed

SGL Carbon had a solid start to the first quarter of 2024. Despite the slight decline in sales of 3.9% to €272.6 million (Q1 2023: €283.7 million), adjusted EBITDA improved by 5.0% to € 42.1 million (Q1 2023: € 40.1 million). Weak demand in the Carbon Fibers business unit in particular have a negative impact on the Group's sales and earnings performance. By contrast, slightly higher sales and, especially, the increase in adjusted EBITDA in the Graphite Solutions and Process Technology business units had a positive effect on the Group's performance.

Outlook
In line with the course of business in the first three months of 2024, the company confirms its sales and earnings outlook for the 2024 financial year. Consolidated sales for the 2024 financial year are expected to be at the previous year's level and adjusted EBITDA between €160 million and €170 million.

Major developments:

• Currency-neutral sales up 8% driven by growth in all regions except North America
• Double-digit DTC growth reflects strong adidas sell-through
• Gross margin improves 6.4pp to 51.2%, reflecting healthier inventory levels, reduced discounting, lower sourcing costs and a more favorable business mix
• Operating profit of € 336 million compared to € 60 million in the prior-year period
• Inventories down more than € 1.2 billion versus the prior year to € 4.4 billion
• Top- and bottom-line guidance upgraded on April 16 due to successful start to the year

Full-year outlook
adidas expects revenues to increase at a mid- to high-single-digit rate in 2024
On April 16, adidas upgraded its full-year financial guidance as a result of the better-than-expected performance in the first quarter. adidas now expects currency-neutral revenues to increase at a mid- to high-single-digit rate in 2024 (previously: increase at a mid-single-digit rate). Within this guidance, it is assumed that the remaining Yeezy inventory will be sold on average at cost, resulting in sales of around € 200 million throughout the remainder of the year. This corresponds to a projected total amount of Yeezy-related sales of around € 350 million in FY 2024 (previously: around € 250 million), of which around € 150 million were generated in the first quarter. For its underlying business, adidas remains focused on scaling its successful franchises, introducing new ones, and leveraging its significantly better, broader, and deeper product range. Improved retailer relationships, more impactful marketing initiatives, and the company’s activities around major sports events are also expected to contribute to sales increases throughout 2024.

Outlook impacted by significant currency headwinds
Unfavorable currency effects are projected to weigh significantly on the company’s profitability in 2024. They are expected to continue to adversely impact both reported revenues and the gross margin development in the remainder of the year.

Operating profit of around € 700 million projected
Following the better-than-expected performance in the first quarter, the company also increased its full-year profit guidance on April 16. The company’s operating profit is now expected to reach a level of around € 700 million (previously: to reach a level of around € 500 million). The improved bottom-line guidance includes a contribution of around € 50 million from Yeezy (previously: no Yeezy contribution) related to the drop in Q1. The sale of the remaining Yeezy inventory is assumed to result in no further profit contribution during the remainder of the year.

UK-based textile testing solutions provider James Heal has launched two new instruments in its tensile and compression testing range, marking 25 years of innovation since their first Titan universal testing machine was developed in 1999.

Having seen sustained growth in the market for personal protective equipment (PPE), particularly safety workwear, equipment and footwear, James Heal designed the Titan 25 to meet demand for quality testing products that require higher capacity tests. In addition, the company has experienced increasing demand in testing solutions for wider sporting, industrial and transportation applications, which also influenced the decision to develop higher capacity test instrumentation.

The new Titan 25 is the highest capacity universal testing machine to join the range capable of tests up to 25kN, while the 10kN Titan 10 has been newly refined. The new instruments offer efficiencies through automation, quick change connections for tooling with compatibility across the range, upgraded software, plus enhanced safety features.

These dual column instruments enable testing on larger specimens across a wide range of tensile and compression tests. Load cells from 100N to 25kN allow testing to as low as 2N giving laboratories maximum flexibility and return for their investment.

Simple to use, the new Titan testers have over 750 pre-loaded standard procedures in the TestWise software, with the option for users to customise and save their own standards. The software automatically sets parameters for each selected test, reducing set up time and eliminating user error.

Trends such as fitness lifestyle and vitality, the quantified self movement, active ageing and the outdoor boom will significantly change the sports, health and wellness sector in the coming years. In addition, technical innovations will redefine the way people stay fit and healthy. The DiMo - Digital Motion joint project aims to help shape the transformation process. It ran in its first round in 2023 and will be continued for another four years with DiMo-NEXT.

The project aims to conduct transdisciplinary research into how people's experience of exercise can be improved, performance increased and a sustainable lifestyle made possible. The potential offered by digital technologies, particularly in the field of sensors, plays a key role here. The topic of clothing is also important as an interface between technological solutions and people. This is why KARL MAYER and Grabher are among the 26 project partners from industry and research, representing the textile industry.

The textile machinery manufacturer KARL MAYER is contributing its expertise in the field of wearables to the project work. The TEXTILE CIRCUIT team of its TEXTILE MAKERSPACE has already successfully implemented various projects in this area. In addition, an MJ 52/1 S from KARL MAYER is used at V-Trion, Grabher's research company in Lustenau, for the production of electrically conductive textiles.

DiMo-NEXT will be launched on April 1, 2024, shortly before Techtextil 2024 in Frankfurt am Main. KARL MAYER will present its contribution to the project work at the trade fair for the sector.

The Italian chemical company presents its solution for indigo garment dyeing EASYNDIGO in Amsterdam. The promise is to make indigo easy to obtain in just a few simple steps. The technology, based on the Pull&Push Mechanism, uses specific agents to enhance the two-phase dyeing process of raw garments with indigo.

1^st step: The pull mechanism
The Pull mechanism works on raw garments to pull indigo onto the fibers, using a special wetting and leveling agent called DETERWET EASYNDIGO, which acts as a solubilizer, ensures reproducibility and low-foaming, reducing dye migration during drying. It also involves the dispersing agent DISPERSOLO EASYNDIGO, effective for its diffusion-accelerating properties, which allows for a reduction in time and temperature of the dyeing process without compromising lightfastness.

2^nd step: The push mechanism
The Push mechanism works on dye bath to push the indigo into the fibers using an innovative compound named BASE EASYNDIGO and pre-reduced indigo DenimBlu30 by BluConnection. This method achieves a bright and deep indigo color, improves wash and rubbing fastness, enhances levelness, and is formaldehyde-free.

3^rd step
This extra phase is completely dedicated to creativity: with EASYNDIGO is easy to unleash it and get an authentic indigo garment, while reducing the consumption of water, energy and resources. Around these core concepts Officina39 continues to develop innovative solutions that make denim production increasingly responsible.

This innovative chemical package reaches its deepest effectiveness and gets power in combination with Tonello’s DyeMate technology: two Italian companies have combined their efforts to develop an innovative chemical and technological dyeing process.

Stratasys Ltd. announced the launch of its Direct-to-Garment (D2G) solution for the J850 TechStyle™ printer, the newest offering in the Stratasys 3DFashion™ direct-to-textile printing technology. The first example of its application is an Urban Tattoo denim collection which will be revealed at the Texprocess exhibition in Frankfurt, Germany on April 23.

The D2G solution is ideal for customization and personalization by enabling the application of full color multi-material 3D print directly on fully assembled garments of various fabric types including denim, cotton, polyester, and linen. It allows fashion brands to facilitate personalized and bespoke designs for customers, including the ability to tailor 3D prints according to individual preferences, sizes, and styles.  

Available in two sizes, the D2G tray kits facilitate the personalization of garments ranging from jeans to jackets, enabling designers and manufacturers to adopt more sustainable practices by reducing material waste. The seamless workflow delivers ease of calibration and compatibility with various garment sizes, streamlining the production process and fostering the creation of unique, personalized apparel.

Demonstrating this innovation, the Urban Tattoo collection showcases the potential and the ease of direct-to-garment 3D printing. Working with noted designers Karim Rashid, Travis Fitch, Zlatko Yanakiev at Meshroom along with Foraeva Studio, this collection shows the transformation of ordinary garments into pieces of wearable art, imbuing them with personal identity and meaning.

Like body tattoos, Urban Tattoos promote a deeper emotional connection, encouraging the upcycling of existing garments and contributing to a more sustainable fashion ecosystem. This aligns with Stratasys’ strategy for Mindful Manufacturing™. Stratasys has been able to create a new collection that will appeal to multiple brands that reach across diverse socio-economic backgrounds.

As the 2024 edition of Techtextil, the leading international trade fair for technical textiles and nonwovens, gets underway in Frankfurt, Beaulieu Fibres International is introducing its Sustainable Fibres Program to help reshape fibres for sustainable solutions.

Through the initiative the company is looking to gain deeper insights into the challenges encountered by customers across the value chain to identify opportunities to leverage its expertise to deliver impactful products and services.

Beaulieu has identified several conversation triggers for Techtextil 2024, including recyclable, high performance, renewable, bio-circular, co-developed and made in Europe fibres, to find out what matters most to customers in terms of targets, green initiatives and sustainability expectations.
The Sustainable Fibres Program serves as a charter to help Beaulieu Fibres International accelerate its ‘fibres that build futures’ campaign, by educating on existing solutions, reshaping products and creating partnerships to facilitate market cooperation on shared challenges.

In addition to leading the market within the framework of the European Green Deal, and alignment with the objectives of the proposed Ecodesign for Sustainable Products Regulation, Beaulieu Fibres International is committed to achieving its own sustainability targets outlined in its roadmap known as ROUTE 2030.

adidas announced preliminary results for the first quarter of 2024. In Q1, currency-neutral revenues increased 8% versus the prior year level. In euro terms, the company’s revenues grew 4% to € 5.458 billion (2023: € 5.274 billion). The company’s gross margin improved 6.4 percentage points to 51.2% during the quarter (2023: 44.8%). Operating profit reached € 336 million in Q1 (2023: € 60 million).

As a result of the better-than-expected performance during the quarter, the company has increased its full-year guidance. adidas now expects currency-neutral revenues to increase at a mid- to high-single-digit rate in 2024 (previously: increase at a mid-single-digit rate). The company’s operating profit is now expected to reach a level of around € 700 million (previously: to reach a level of around € 500 million).  

The latest Yeezy drop generated revenues of around € 150 million and an operating profit of around € 50 million in the first quarter. In its guidance, the company assumes the sale of the remaining Yeezy inventory during the remainder of the year to occur on average at cost. This would result in additional sales of around € 200 million and no further profit contribution during the remainder of the year.

The company continues to expect unfavorable currency effects to weigh significantly on the company’s profitability this year. These effects are projected to continue to negatively impact both reported revenues and the gross margin development in 2024.