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Freudenberg: Sustainable microfiber solution for artificial leather applications (c) Freudenberg Performance Materials Holding GmbH
Evolon® sustainable microfiber coating substrate for artificial leather
19.07.2023

Freudenberg: Sustainable microfiber solution for artificial leather applications

Freudenberg Performance Materials (Freudenberg) will be presenting new applications for its European environmentally-friendly Evolon® microfiber technology for Fall/Winter 24/25 fashion and leather goods collections at Lineapelle, from September 19-21. These include solutions for artificial leather applications suitable for the shoe, furniture and automotive industries.

Freudenberg Performance Materials (Freudenberg) will be presenting new applications for its European environmentally-friendly Evolon® microfiber technology for Fall/Winter 24/25 fashion and leather goods collections at Lineapelle, from September 19-21. These include solutions for artificial leather applications suitable for the shoe, furniture and automotive industries.

Evolon® sustainable microfiber coating substrates
Evolon® microfiber fabrics are ideal coating substrates for artificial leather applications in the shoe, furniture and car industries. They are particularly suitable as a carrier material for PU and PVC coatings. Evolon® microfiber materials have non-fraying edges, which makes converting easier and quicker. They contain 80% recycled PET from Freudenberg’s in-house bottle recycling plant. Furthermore, they are manufactured with no solvent and no chemical binder in the company’s Evolon® plant located in Colmar, France. The plant is accredited according to OEKO-TEX STeP sustainability manufacturing certification and the DETOX TO ZERO criteria. European manufacturing offers logistic benefits to European customers through shorter supply chain and transport routes.

Reinforcement material for leather goods
Manufacturers of leather goods also benefit from Evolon® microfiber when they use it as a reinforcement material for original leather. It is drapable and soft and provides optimal shaping support for leather. In addition, Evolon® materials offer important sustainability advantages for the manufacturing of luxury leather bags, such as being 100% made in Europe, eco-friendly and socially-responsible production, and the use of recycled raw materials.

Source:

Freudenberg Performance Materials Holding GmbH

Archroma and swatchbook collaborate to deliver digital colors to fashion designers Photo: Archroma
07.07.2023

Archroma and swatchbook collaborate to deliver digital colors to fashion designers

Archroma is bringing the entire portfolio of 5,760 Archroma Color Atlas colors to swatchbook, a platform for material digitalization and sourcing.

The new partnership provides fashion, apparel and textile designers and manufacturers with an elevated standard for color accuracy that meets the needs of today’s increasingly technology-driven and integrated supply chain. This will help the textile and fashion community to improve sustainability, whilst lowering costs and shortening turnaround times.

The Color Atlas by Archroma® was launched in 2016 to provide fashion designers and stylists with off-the-shelf color inspiration that can be implemented in production with just a few clicks.

Designers will use the 5,760 Archroma Color Atlas colors on swatchbook to rapidly develop accurate digital colorways and visualize their final product. They can then share these digital swatches with their manufacturing partners, providing access to the swatchbook metadata, which can include information such as the materials’ composition, weight and color.

Archroma is bringing the entire portfolio of 5,760 Archroma Color Atlas colors to swatchbook, a platform for material digitalization and sourcing.

The new partnership provides fashion, apparel and textile designers and manufacturers with an elevated standard for color accuracy that meets the needs of today’s increasingly technology-driven and integrated supply chain. This will help the textile and fashion community to improve sustainability, whilst lowering costs and shortening turnaround times.

The Color Atlas by Archroma® was launched in 2016 to provide fashion designers and stylists with off-the-shelf color inspiration that can be implemented in production with just a few clicks.

Designers will use the 5,760 Archroma Color Atlas colors on swatchbook to rapidly develop accurate digital colorways and visualize their final product. They can then share these digital swatches with their manufacturing partners, providing access to the swatchbook metadata, which can include information such as the materials’ composition, weight and color.

This will streamline the overall design and production process for color-critical fashion and textile products, allowing for faster turnaround. Digital materials supported by trusted coloration technology also reduce the need for samples and eliminate physical swatchbooks, bringing environmental benefits and lower costs to brands and suppliers.

All 5,760 Color Atlas by Archroma® colors are now available free of charge to subscribers on the swatchbook platform.

21.06.2023

Fashion for Good welcomes new partners to its Sorting for Circularity USA Project

The Sorting for Circularity USA consortium project welcomes new partners and expands its North American geographical scope. Fashion for Good is pleased to announce the addition of lululemon as an external brand partner, joining the existing seven brand partners. They also welcome their new implementation partners Helpsy, United Southern Waste Material, Goodwill Industries International Inc., and its members Goodwill of Colorado, Goodwill Industries-Suncoast, Inc., Goodwill of the Finger Lakes, and Goodwill of San Francisco Bay. Additionally, Fashion for Good is pleased to recognise adidas as the project's lead sponsor, facilitating the complete realisation of the project scope.

The Sorting for Circularity USA consortium project welcomes new partners and expands its North American geographical scope. Fashion for Good is pleased to announce the addition of lululemon as an external brand partner, joining the existing seven brand partners. They also welcome their new implementation partners Helpsy, United Southern Waste Material, Goodwill Industries International Inc., and its members Goodwill of Colorado, Goodwill Industries-Suncoast, Inc., Goodwill of the Finger Lakes, and Goodwill of San Francisco Bay. Additionally, Fashion for Good is pleased to recognise adidas as the project's lead sponsor, facilitating the complete realisation of the project scope.

Fashion for Good, together with Resource Recycling Systems, launched the Sorting for Circularity USA consortium project in January 2023. The project will conduct an extensive consumer survey to map the journey of a garment from closet to end of use, and present a comprehensive snapshot of textile waste composition generated in the United States. The insights gained from this 18-month project will help to scale collection, sorting, and recycling innovations and inform decisions on necessary investments and actions.

Within the first 6 months, the project has expanded to cover 6 key states: California, Texas, Florida, New York, New Jersey and Colorado. Additional implementation partners have also signed on to support the fibre composition data analysis: Secondary Materials and Recycled Textiles (SMART) Association, Helpsy, United Southern Waste Material, and Goodwill Industries International Inc., with its members Goodwill of Colorado, Goodwill Industries-Suncoast, Inc., Goodwill of the Finger Lakes, and Goodwill of San Francisco Bay. Resource Recycling Systems will drive the dissemination and analysis of the consumer survey together with New York State Center for Sustainable Materials Management and Syracuse University Center for Sustainable Community Solutions, and execute the textile composition analysis using Matoha’s near infrared devices with advisory support from Circle Economy.

Demonstrating the importance of pre-competitive collaboration in tackling the industry’s biggest challenges, lululemon joins Eastman, H&M and Nordstrom as key project partners, together with Fashion for Good corporate partners adidas, Inditex, Levi Strauss & Co., and Target. Adidas' lead sponsorship ensures a deeper analysis of USA textile waste infrastructure and the identification of valuable opportunities for advancement.

In the USA, textile waste is the fastest-growing segment of the country's waste stream, with 85% of discarded textiles ending up in landfills*. Understanding the composition of material, volume and location of used textiles is crucial for capturing them and sorting them for the best and highest quality end use. Moreover, the range of national and regional geographies within the Sorting for Circularity project series enables for nuanced cross-country comparisons - revealing differences in the textile waste generated and infrastructure required.

Sorting for Circularity, a framework co-developed by Fashion for Good and Circle Economy, aims to (re)capture textile waste by unlocking the feedstock potential for recycling, expedite the implementation of game changing automated sorting technologies such as near-infrared spectroscopy and advanced textile-to-textile recycling, and drive circularity within the fashion value chain. The project builds on the success of Sorting for Circularity Europe and India, which revealed insights on material composition, volume, and location of used textiles and provided a solid foundation to accelerate textile recycling in those respective geographical locations.

*United States Environmental Protection Agency (2019). National Overview: Facts and Figures on Materials, Wastes and Recycling.

Source:

Fashion for Good 

(c) Freudenberg Performance Materials Holding GmbH
21.06.2023

Freudenberg: New cotton-like interlinings

Freudenberg Performance Materials Apparel (Freudenberg) announces the 37xx PES Series – a range of interlinings that offer the classic feel of cotton combined with the modern features of enhanced durability, increased yields, and low-temperature fusing. With a 100% PES base and special finish, these OEKO-TEX® STANDARD 100 Class I certified products open new possibilities for the business and smart casual segments.

Crafted from a 100% PES base with a special finish, these new interlinings boast enhanced durability and better resilience and recovery over traditional cotton interlinings. The 37xx PES Series interlinings offer the added advantages of no visible impurities or foreign fibers, along with low temperature fusing, reducing the risk of yellowing in the finished product. Compared with cotton interlinings, the 37xx PES Series also offers increased yields of up to 150 cm in width and are more cost effective than traditional cotton interlinings, allowing for easier and more efficient manufacturing.

Freudenberg Performance Materials Apparel (Freudenberg) announces the 37xx PES Series – a range of interlinings that offer the classic feel of cotton combined with the modern features of enhanced durability, increased yields, and low-temperature fusing. With a 100% PES base and special finish, these OEKO-TEX® STANDARD 100 Class I certified products open new possibilities for the business and smart casual segments.

Crafted from a 100% PES base with a special finish, these new interlinings boast enhanced durability and better resilience and recovery over traditional cotton interlinings. The 37xx PES Series interlinings offer the added advantages of no visible impurities or foreign fibers, along with low temperature fusing, reducing the risk of yellowing in the finished product. Compared with cotton interlinings, the 37xx PES Series also offers increased yields of up to 150 cm in width and are more cost effective than traditional cotton interlinings, allowing for easier and more efficient manufacturing.

Apart from the material qualities, the 37xx PES Series offers unmatched consumer safety. Produced at its Nantong, China factory, Freudenberg ensures optimal quality control of the 37xx Series. Furthermore, the interlinings are OEKO-TEX® STANDARD 100 Class I certified, making them safe for even the most sensitive skin types, including for babies.

The 37xx PES Series currently includes the 3738 and 3755 products, offered in 115 g/m2 and 165 g/m2 weights, respectively. These can be fused with other fabrics and interlinings to create the precise hand feel for garments.

Source:

Freudenberg Performance Materials Holding GmbH

Photo: Pexels
12.06.2023

VIATT 2024: New textile fair in Vietnam

With combined regional, global, and industry specific expertise, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Following the signing of a memorandum of understanding (MOU) in late March, Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE) announced the new international fair for the entire textile value chain. The three-day platform will be staged at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

Commenting on the new event, Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, said: “With Intertextile Apparel in Shanghai a prime example, our Texpertise Network provides the ideal global framework from which to launch this diverse, comprehensive platform for the integrated textile supply chain. VIATT itself will capture the essence of Texpertise in one platform – a diverse, one-stop sourcing event for buyers across all categories, from garments, fabrics, yarns and fibres, to textile machinery, technical textiles and nonwovens, and everything in between.”

With combined regional, global, and industry specific expertise, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Following the signing of a memorandum of understanding (MOU) in late March, Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE) announced the new international fair for the entire textile value chain. The three-day platform will be staged at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

Commenting on the new event, Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, said: “With Intertextile Apparel in Shanghai a prime example, our Texpertise Network provides the ideal global framework from which to launch this diverse, comprehensive platform for the integrated textile supply chain. VIATT itself will capture the essence of Texpertise in one platform – a diverse, one-stop sourcing event for buyers across all categories, from garments, fabrics, yarns and fibres, to textile machinery, technical textiles and nonwovens, and everything in between.”

Discussing the event’s potential, Mr Le Hoang Tai, Deputy Director General of the Vietnam Trade Promotion Agency (VIETRADE), said: “Vietnam is one of the world’s leading textile producers and exporters, and going from strength to strength as one of Southeast Asia’s manufacturing hubs. Our establishment has many years of experience organising trade fairs throughout Vietnam, and together with Messe Frankfurt we are excited to help international fairgoers unlock the potential of the country’s fast-growing textile market. In addition, Ho Chi Minh City’s accessibility, and Vietnam’s proximity to other leading textile-producing nations such as Bangladesh, Cambodia, China and India, make it the logical venue to host an event of this nature.”

Many international textile manufacturers have been expanding operations into Vietnam, augmenting an already strong domestic industry. According to the Vietnam Textile and Apparel Association (VITAS), the country’s textile and garment industry achieved staggering annual growth of 20 – 26% from 2018 – 2022. Participation in international trade agreements such as the Regional Comprehensive Economic Partnership (RCEP), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the EU–Vietnam Free Trade Agreement (EVFTA), and the Indo-Pacific Economic Framework for Prosperity (IPEF)[2], bodes well for future growth.

As one of the world’s biggest importers of textile machinery, and a consistent importer of fabrics, yarns and fibres, garment production is the cornerstone of Vietnam’s industry. The country utilises cotton and functional materials to produce casualwear, childrenswear, swimwear, workwear, and much more, with sportswear an especially fast-growing category, and high-utility garments expected to achieve high exports.

By linking textile players from across Asia, Europe and beyond with this market, VIATT 2024 is willing to play an important part in shaping the future of Vietnam’s industry. Next year’s fair will host an extensive mix of international and domestic exhibitors covering multiple textile sub-sectors, including garments, apparel fabrics and accessories, yarns and fibres, digital printing, home textiles, technical textiles and nonwovens, textile processing, textile machinery, and more.

Exhibitors and buyers can utilise the fair’s global business matchmaking service, where connections are made based on the specific needs of each party. In addition to the fair’s main function as an international trading platform, its fringe programme will facilitate participants’ networking with industry leaders and offer diverse market insights via various seminars, forums, and panel discussions.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

More information:
Vietnam
Source:

Messe Frankfurt (HK) Ltd,

(c) adidas AG
09.06.2023

adidas x Bogey Boys Collection reimagines Classic Golf Style

adidas and Bogey Boys are introducing the adidas x Bogey Boys collection featuring crisp designs and high-quality performance materials that combine vintage styles from golf and tennis with a modern feel, all for easy on- and off-course wear. The limited-edition capsule featuring apparel and footwear for men and women will be available at select locations beginning Wednesday, June 14.

The adidas x Bogey Boys capsule introduces classic, clean, and sporty designs that give golfers the chance to express their style.  In refined white, altered blue and collegiate green colorways, pieces from the collection include:

adidas and Bogey Boys are introducing the adidas x Bogey Boys collection featuring crisp designs and high-quality performance materials that combine vintage styles from golf and tennis with a modern feel, all for easy on- and off-course wear. The limited-edition capsule featuring apparel and footwear for men and women will be available at select locations beginning Wednesday, June 14.

The adidas x Bogey Boys capsule introduces classic, clean, and sporty designs that give golfers the chance to express their style.  In refined white, altered blue and collegiate green colorways, pieces from the collection include:

  • Two four-button placket polos with a higher collar stand
  • A striped silhouette as well as a solid pique option with piping at cuffs and chest pocket
  • Terry cloth track suit (jacket and pants) with white 3-Stripes detailing and adidas x Bogey Boys branding
  • V-neck sweater vest in collegiate green with checkered white and green contrasting across the shoulders and small contrast lines running through rib hem and armholes
  • Straight-leg trouser made with adidas’ WARPKNIT material featuring pintuck detail down front and back legs along with piping around pockets for a crisp finish
  • Terry cloth romper with zip-front pockets, elastic waistband with pin buckle, back-right welt pocket and contrast white binding at armhole and leg opening
  • High-waisted skirt that features a side-zip opening, front and back seams with kick pleats, triangle pocket inserts with piping detail, and zipper pocket back-center and adidas’ WARPKNIT material
  • Playful graphic tee that includes a 'Welcome to the Clubhouse' message on the back featuring characters dressed in pieces of the collection sketched by Macklemore and the adidas team.

There will be a handful of accessories to complement the range including a five-panel rope hat, leather golf glove, and leather travel bag featuring croc texture with metal feet and hardware.

More information:
adidas Sportswear collection
Source:

adidas AG

Capsule collection using recycled materials and kinder wash processes Photo ISKO
25.05.2023

By Urban Outfitters & ISKO Denim: Capsule collection using recycled materials and kinder wash processes

BDG [By Urban Outfitters] and the denim mill, ISKO have come together to develop a 10-piece collection made up of workwear-inspired denim pieces with finishing designs by British Artist, Dwayne Coleman.

Partnering with ISKO, Urban Outfitters has developed more sustainable denim pieces for this collaboration, utilizing recycled cotton yarns made from cutting waste. All pieces are washed using innovative technology to reduce the chemical, water, and energy footprint so that each item has a low environmental impact score. The development of these washes were done with the help of ISKO’s Creative Room London. The collection features an innovative style that uses no virgin cotton, and yet the authenticity and durability remains the same.

BDG [By Urban Outfitters] and the denim mill, ISKO have come together to develop a 10-piece collection made up of workwear-inspired denim pieces with finishing designs by British Artist, Dwayne Coleman.

Partnering with ISKO, Urban Outfitters has developed more sustainable denim pieces for this collaboration, utilizing recycled cotton yarns made from cutting waste. All pieces are washed using innovative technology to reduce the chemical, water, and energy footprint so that each item has a low environmental impact score. The development of these washes were done with the help of ISKO’s Creative Room London. The collection features an innovative style that uses no virgin cotton, and yet the authenticity and durability remains the same.

The collaboration incorporates the principles of circular design, including minimal wash processing, recycled cotton content, minimal metal trims and removable shank buttons. The styles are designed to last, and after many wears they will be readily recyclable for their next life. Urban Outfitters are members of Better Cotton whose mission is to help cotton communities survive and thrive, while protecting and restoring the environment as part of the brand's wider sustainability initiatives.

Source:

Menabo for ISKO

(c) Freudenberg Performance Materials Holding GmbH
Judith Marquant from fashion school Esmod in Paris during the presentation of her winning design
17.05.2023

Freudenberg Performance Materials Apparel: Winners of "Fashioning Sustainability"

A total of 20 European fashion and design schools took part in the 2nd “Fashioning Sustainability” competition organized by Freudenberg Performance Materials together with Macpi and Bemberg™ by Asahi Kasei, two co-branding partners in the textile industry.

Freudenberg invited talented young designers to create and submit their ideas for sustainable clothing. The initiative aims to show that sustainability is a key factor in the fashion industry.

Two of the most innovative outfits from each school were selected for the final round and presented to an international jury at the “Bagni Misteriosi” event location in Milan in May. Fashion design experts and opinion leaders as well as journalists were invited to select the most sustainable designs in the categories of “Technology” and “Design”.

A total of 20 European fashion and design schools took part in the 2nd “Fashioning Sustainability” competition organized by Freudenberg Performance Materials together with Macpi and Bemberg™ by Asahi Kasei, two co-branding partners in the textile industry.

Freudenberg invited talented young designers to create and submit their ideas for sustainable clothing. The initiative aims to show that sustainability is a key factor in the fashion industry.

Two of the most innovative outfits from each school were selected for the final round and presented to an international jury at the “Bagni Misteriosi” event location in Milan in May. Fashion design experts and opinion leaders as well as journalists were invited to select the most sustainable designs in the categories of “Technology” and “Design”.

The winners
First place in the “Technology” category went to Judith Marquant while the second to Jagoda Sokolowska, both students of the fashion school Esmod in Paris. Ilaria De Martino, from the fashion institute Modartech, Italy, and Xiaodan Liao from Polimoda, Italy, were awarded first and second place in the “Design” category. The first-place winners received €2,000, while the second places won €1,000.

All participants benefited from the platform to network with leading players in the garment industry and learn more about concrete steps for embracing sustainability. Creating true sustainability in the fashion industry means reducing the material flow of clothing, addressing both sustainable production and consumption.

Members of the Jury:
Cristiano Zanetti, Sales Director Italy, Freudenberg Performance Materials
Maurizio Cazzin, Male Modeller, Maison Giorgio Armani
Riccardo Bullio, Apparel Industrial Division Director, Dolce & Gabbana
Caterina Cuoghi, Industrial Director, Area NYC
Simone Bigi, Style and Product Office Manager FAY line, Gruppo TOD’S
Roberto Cibin, Model and Pattern Development Manager, Caruso
Bruno Landi, Sales Director, Vitale Barberis Canonico
Luisella Allegretti, Pattern Designer Boss MW Business Specialist, Hugo Boss
Eugenio Balordi, Product Manager, Maison Margiela
Ettore Pellegrini, Sales and Marketing Manager, Asahi Kasei Fibers Italia

Source:

Freudenberg Performance Materials Holding GmbH

(c) adidas AG
21.04.2023

adidas TERREX and National Geographic launch hiking collection

adidas TERREX announces a multi-season collaboration with National Geographic, consisting of high-performance outdoor wear. The inaugural collection is built to celebrate the role of photography in the culture of outdoor sport - as well-equipped hikers turn their ability to explore more places, and spirit of adventure, into stunning content.

To celebrate this relationship, designers at adidas TERREX combed the National Geographic photography archives for stunning stills of some of the most remote yet moving locations on earth, integrated in unique all over prints in a bold new hiking collection. All pieces are unified by National Geographic’s iconic yellow icon.

Places celebrated in the collection include a snow-covered sandstone monocline in Comb Ridge, Utah, a 120-mile-long, north to south stretch that defines the State’s red rock landscape, as well as textured portraits of shale, - captured on the coast of Norway’s northernmost county - highlighting the sedimentary rock’s distinctive formations.

adidas TERREX announces a multi-season collaboration with National Geographic, consisting of high-performance outdoor wear. The inaugural collection is built to celebrate the role of photography in the culture of outdoor sport - as well-equipped hikers turn their ability to explore more places, and spirit of adventure, into stunning content.

To celebrate this relationship, designers at adidas TERREX combed the National Geographic photography archives for stunning stills of some of the most remote yet moving locations on earth, integrated in unique all over prints in a bold new hiking collection. All pieces are unified by National Geographic’s iconic yellow icon.

Places celebrated in the collection include a snow-covered sandstone monocline in Comb Ridge, Utah, a 120-mile-long, north to south stretch that defines the State’s red rock landscape, as well as textured portraits of shale, - captured on the coast of Norway’s northernmost county - highlighting the sedimentary rock’s distinctive formations.

The 51-piece collection includes women’s, men’s, and gender-neutral offerings – all built to equip the wearer in multi-terrain environments:

  • A part of the collection is the RAIN.RDY Jacket; a 2.5L waterproof and seam-sealed outer garment built to facilitate epic adventures. The men’s jacket features a bold print of the shell formations in the Porsanger Peninsula, Norway, while the women’s is inspired by stills of White Sands National Park in New Mexico.
  • A long sleeve shirt is finished with the bold National Geographic yellow icon and reflective details.
  • The TERREX Swift R3 GORE-TEX Hiking shoes offer the peak combination of a lightweight construction and cushioning as seen in trail running shoes with the stability of a hiking boot. Finished in a print inspired by a stunning aerial shot of Earth, the hiking shoes come with a GORE-TEX lining and membrane seal so water is kept out, and a Continental™ Rubber outsole for optimal grip in wet or dry conditions.
  • The WIND.RDY: GET SHELTERED Jacket, with wind-resistant technology and a water repellent ripstop fabric, allows explorers to feel protected and confident in many weather conditions. The men’s and women’s versions come with bold prints inspired by photography including that of sandstone and snow at Comb Ridge, Utah. Smart design features including a bungee-cord enabled adjustable hem, a lightweight fabric and reflective details. Additionally, it features a bold new lenticular logo design that alternates between Terrex and National Geographic from different perspectives – and is made in part with recycled materials.
More information:
adidas Outdoor outdoor apparel
Source:

adidas AG

(c) Freudenberg Performance Materials Holding GmbH
21.04.2023

Freudenberg launches biodegradable fusible cotton shirt interlining range

Freudenberg Performance Materials Apparel (Freudenberg) launches its biodegradable fusible cotton shirt interlinings range 46xx. With this innovation, the world’s leading specialist in woven, knitted, weft and nonwoven interlinings reduces its impact on the environment and supports customers in achieving their own sustainability objectives. In Asia, the series is marketed under the name 42xx series.

Approved biodegradability and non-toxicity by Hohenstein Laboratories
The new Freudenberg fusible interlinings for shirts and blouses have been developed in such a way that they are harmless to people and the environment at the end of their life cycle. Germany’s independent Hohenstein Laboratories performed biodegradation tests on the 46xx series, based on the Hohenstein method which draws on DIN EN ISO 11721-2:2003 and EN ISO 846, and approved it as biodegradable and ecotoxicologically harmless. The tests by Hohenstein showed no negative effects on either the germination of garden cress nor on earthworms in the acute toxicity test.

Freudenberg Performance Materials Apparel (Freudenberg) launches its biodegradable fusible cotton shirt interlinings range 46xx. With this innovation, the world’s leading specialist in woven, knitted, weft and nonwoven interlinings reduces its impact on the environment and supports customers in achieving their own sustainability objectives. In Asia, the series is marketed under the name 42xx series.

Approved biodegradability and non-toxicity by Hohenstein Laboratories
The new Freudenberg fusible interlinings for shirts and blouses have been developed in such a way that they are harmless to people and the environment at the end of their life cycle. Germany’s independent Hohenstein Laboratories performed biodegradation tests on the 46xx series, based on the Hohenstein method which draws on DIN EN ISO 11721-2:2003 and EN ISO 846, and approved it as biodegradable and ecotoxicologically harmless. The tests by Hohenstein showed no negative effects on either the germination of garden cress nor on earthworms in the acute toxicity test.

Energy-saving interlining
The new biodegradable shirt interlinings also show great potential for energy saving, as the fusing can be performed at a low temperature. Concretely, this means that the resulting temperature between the upper fabric and the shirt interlining during fusing is only 127°C which is significantly lower than the commonly used temperature of 143°C. Certified to OEKO-TEX® STANDARD 100 Class II for successfully testing for no harmful substances, the shirt interlinings are washable at up to 40°C and resistant to dry cleaning. In addition, it has also passed all ecological-toxicological tests and is a perfect end-of-life cycle solution.

Product details and availability
The products in range 46xx are available in Europe in the color white and the following weight classes: 4605 (90g/m2), 4616 (150g/m2) and 4618 (55g/m2). The adhesive of the interlinings consists of a 100% degradable bio-polymer. The shirt interlinings are ideal for reinforcing shirt and blouse collars, cuffs and plackets used in fashion, leisure and business clothing. The biodegradable, non-toxic interlinings are particularly important for labels with an ecologically sustainable claim.

Source:

Freudenberg Performance Materials Holding GmbH

06.04.2023

C&S becomes co-owner of the brand Siviglia

After the recent acquisition of Texo S.R.L. which has strengthened the company's presence in the luxury segment, C&S takes a further step forward in the creation of a widespread garment manufacturing hub in the heart of Italy. C&S takes ownership of the Seville brand together with the Bianchetti family, who remain co-owners covering mainly style research and development functions. The Italian style, which amounts to an aesthetic identity and a guarantee of artisan quality, a cultural orientation toward manufacturing excellence and product design, finally to an approach to the market characterized by availability, openness and interaction with the customer.

This acquisition strengthens C&S direct contact with retail, going alongside HAIKURE, PDF and other brands still being finalized, and will be able to generate a profitable exchange with the Style Services Luxe and Style Services Denim divisions, through which C&S stands out as an exceptional partner for all the brands that choose to rely on its experience in the world of jeans, luxury and formalwear.

After the recent acquisition of Texo S.R.L. which has strengthened the company's presence in the luxury segment, C&S takes a further step forward in the creation of a widespread garment manufacturing hub in the heart of Italy. C&S takes ownership of the Seville brand together with the Bianchetti family, who remain co-owners covering mainly style research and development functions. The Italian style, which amounts to an aesthetic identity and a guarantee of artisan quality, a cultural orientation toward manufacturing excellence and product design, finally to an approach to the market characterized by availability, openness and interaction with the customer.

This acquisition strengthens C&S direct contact with retail, going alongside HAIKURE, PDF and other brands still being finalized, and will be able to generate a profitable exchange with the Style Services Luxe and Style Services Denim divisions, through which C&S stands out as an exceptional partner for all the brands that choose to rely on its experience in the world of jeans, luxury and formalwear.

High quality and Made in Italy trousers, but there is more, the brand Siviglia from the Marche region brings to C&S a wealth of tailoring skills and product construction. Born in Marotta (PU) in 2006 from the Bianchetti family, Siviglia is a reality that has experienced rapid commercial success since its entry into the market thanks to the intuition of the iconic trousers with fabric inserts at mid-thigh inspired by the Spanish horsemen, hence the name that recalls the Andalusian capital.

The success of Siviglia is built on coats, trousers and jeans characterized by fit and linear style, thanks to the continuous research on the product, on the fabrics and on the emerging trends, in a personal reinterpretation of the codes of elegance. The corporate style permeates not only the choice of materials and accessories, but is distinguished by the packaging components and the use of visual and communicative languages in line with the brand identity. By interpreting the contemporary and foreseeing the future needs of a constantly evolving market, Siviglia aims to provide its customers with the best in the broadest sense, including among its qualitative goals the reduction of the environmental impact of productions and materials used.

More information:
C&S Siviglia Bianchetti
Source:

Menabò Group srl

30.03.2023

Sanyou and Renewcell: Viscose fibers made from 100% recycled textiles

On the sidelines of the Intertextile Shanghai fair, the Swedish textile-to-textile recycling innovator Renewcell and the leading Chinese viscose manufacturer Tangshan Sanyou announced the next step in their partnership to make fashion circular that stretches back to 2018.

The two companies’ new shared ambition is to offer manufacturers and brands Circulose® viscose fibers made from 100% recycled textiles in commercial quantities starting in 2024. The collaboration has been facilitated by Ekman Group, Renewcell’s exclusive global trading partner.

“I am very happy to announce this acceleration of our long-standing partnership with Tangshan Sanyou. They were the first commercial producer of Circulose®-based fibers in the world, and the first to commit to sourcing significant volumes from us. Now, they aim to also be the first to commercialize 100% Circulose® content fibers” said Patrik Lundström, CEO of Renewcell, adding "I applaud Tangshan Sanyou’s vision and support to scaling next gen raw materials like Circulose®.”

On the sidelines of the Intertextile Shanghai fair, the Swedish textile-to-textile recycling innovator Renewcell and the leading Chinese viscose manufacturer Tangshan Sanyou announced the next step in their partnership to make fashion circular that stretches back to 2018.

The two companies’ new shared ambition is to offer manufacturers and brands Circulose® viscose fibers made from 100% recycled textiles in commercial quantities starting in 2024. The collaboration has been facilitated by Ekman Group, Renewcell’s exclusive global trading partner.

“I am very happy to announce this acceleration of our long-standing partnership with Tangshan Sanyou. They were the first commercial producer of Circulose®-based fibers in the world, and the first to commit to sourcing significant volumes from us. Now, they aim to also be the first to commercialize 100% Circulose® content fibers” said Patrik Lundström, CEO of Renewcell, adding "I applaud Tangshan Sanyou’s vision and support to scaling next gen raw materials like Circulose®.”

The announcement, which follows the recent start of deliveries of 100% recycled textile Circulose® pulp from Renewcell’s newly opened Renewcell 1 recycling plant, is the result of successful validation of Circulose®’s quality in production at Tangshan Sanyou’s commercial-scale manufacturing lines. Tangshan Sanyou would strive to finish the mission of producing commercial volumes of 50% Circulose® content fibers during 2023 and work towards achieving the delivery of 100% Circulose® content branded viscose fibers to selected fashion brands and manufacturers starting in 2024. The two companies will cooperate to market the fibers globally using Renewcell’s Circulose® ingredient brand name.

Mr. Zhang Dongbin, Executive Vice General Manager of Tangshan Sanyou Chemical Fiber, says, "Through the collaboration with Renewcell, we have achieved to use Circulose® made from recycled cotton in the production of our viscose fibers, which is great beneficial to improving resource utilization efficiency and lowering carbon footprint of the industry. It has brought a huge impact in the sustainable fashion industry. We will continue putting efforts in forming good interaction between consumers, brands and enterprises, convey the concept of circular sustainable fashion, promote the greening of textile industry, and ensure a more sustainable way to ensure the sustainable development of the textile industry. Protecting the global ecological environment by applying sustainable solutions is our common goal."

Source:

Renewcell

Freudenberg´s 100% rTPE Base Content Interlining Medium Weight Foto: Freudenberg
29.03.2023

Freudenberg: First 100% rTPE base content interlining series for apparel

Freudenberg Performance Materials Apparel is expanding its Super Elastic Interlinings Range with the introduction of the apparel industry’s first 100% recycled thermoplastic elastomers (rTPE) base content interlining series. In recognition of the growing use of elastic interlinings in apparel and building on the principles of Freudenberg Performance Materials´ Apparel’s House of Sustainability, these new products speak for high-quality and sustainable solutions.

The new, 100% rTPE base content interlinings are offered in 40-90 g/m2 weights, with wide applicability – from lightweight knit fabrics with applications in leggings and sports bras to elastic woven fabrics that require medium-to-heavy weights, such as denim, maternity clothes, or casual wear. Sustainable without compromising on quality, the new interlinings offer exceptional elasticity and retain excellent recovery capabilities.

Freudenberg Performance Materials Apparel is expanding its Super Elastic Interlinings Range with the introduction of the apparel industry’s first 100% recycled thermoplastic elastomers (rTPE) base content interlining series. In recognition of the growing use of elastic interlinings in apparel and building on the principles of Freudenberg Performance Materials´ Apparel’s House of Sustainability, these new products speak for high-quality and sustainable solutions.

The new, 100% rTPE base content interlinings are offered in 40-90 g/m2 weights, with wide applicability – from lightweight knit fabrics with applications in leggings and sports bras to elastic woven fabrics that require medium-to-heavy weights, such as denim, maternity clothes, or casual wear. Sustainable without compromising on quality, the new interlinings offer exceptional elasticity and retain excellent recovery capabilities.

The 100% rTPE base content interlinings reduce the need for virgin materials in apparel while also reducing the demand for the extractive practices necessary to produce such materials. Furthermore, the use of recycled components reduces materials in landfills and oceans, in consideration of full-garment lifecycle management.

Source:

Freudenberg Performance Materials Holding SE & Co. KG

23.03.2023

Haelixa added to the Denim Deal

The steering committee for the Denim Deal has announced that Haelixa, the Swiss standard in physical traceability, is approved as a new signature. The Denim Deal is an international collaboration of more than 50 private and public sector companies united in the commitment to produce denim more circularly.

The Denim Deal aims to close the loop and achieve change in the value chain. Based in Amsterdam, the group is working towards a circular economy where textile waste no longer exists. The brand and manufacturing members pledge to work towards using 5% recycled post-consumer cotton in all future denim collections and produce 3 million denim jeans made with 20% recycled post-consumer cotton.

The steering committee for the Denim Deal has announced that Haelixa, the Swiss standard in physical traceability, is approved as a new signature. The Denim Deal is an international collaboration of more than 50 private and public sector companies united in the commitment to produce denim more circularly.

The Denim Deal aims to close the loop and achieve change in the value chain. Based in Amsterdam, the group is working towards a circular economy where textile waste no longer exists. The brand and manufacturing members pledge to work towards using 5% recycled post-consumer cotton in all future denim collections and produce 3 million denim jeans made with 20% recycled post-consumer cotton.

Coordination of the Denim Deal is led by Roosmarie Ruigrok, where the objective is to unite potential allies who have made the journey to circularity a priority. She has been working to improve sustainability in textiles for more than two decades and is an expert on enrolling the correct stakeholders to instigate change. Ruigrok states, "a circular supply chain in the textile industry is like a well-prepared machine - it ensures that every part of the production process runs smoothly, from sourcing post-consumer materials to delivering well-made finished products to customers. It not only drives efficiency and profitability but also builds trust among stakeholders and fosters sustainable practices - we welcome Haelixa who offers a trustful traceability solution."

Over the last few years, the demand for the technology in recycled denim has grown as brands are asked to validate their recycling claims. Haelixa’s unique DNA solution marks and traces fibers from the source to retail. Using DNA to mark the recycled post-consumer cotton, Haelixa substantiates claims by testing the final garment to validate that the marked waste is present.

The Denim Deal is pushing to lead the change in how denim is made. Changing the standards of operation is always challenging, and traceability is a key to authenticating recycled claims. “We are committed to promoting the use of recycled fibers through traceability and thrilled to align with this group,” said Holly Berger, Haelixa’s Marketing Director. “The goals of the Denim Deal support our vision for a circular economy.”

Source:

Haelixa AG

(c) Fashion for Good
22.03.2023

Fashion for Good welcomes start-ups to its Global Platform

Fashion for Good welcomes twelve new start-ups to its Global Platform. The selected Innovators will participate in a nine-month innovation programme with bespoke support to validate their technologies in preparation for implementation across the fashion value chain.

The selected innovators represent technologies across Raw Materials, Processing, Traceability & Transparency, Circular Business Models and End of Use.

The selected innovators joining the Fashion for Good 2023 Innovation Programme are: Virent, Inc., ZimoChem Inc, Polybion, Saltico Ltd, Lamoral Coatings B.V., CleanKore LLC, RESPONSIBLE, Qingdao Amino Material Technology Co., Ltd.,Protein Evolution, Inc., DePoly, Ioncell Oy, and SATMA CE.

 

Fashion for Good welcomes twelve new start-ups to its Global Platform. The selected Innovators will participate in a nine-month innovation programme with bespoke support to validate their technologies in preparation for implementation across the fashion value chain.

The selected innovators represent technologies across Raw Materials, Processing, Traceability & Transparency, Circular Business Models and End of Use.

The selected innovators joining the Fashion for Good 2023 Innovation Programme are: Virent, Inc., ZimoChem Inc, Polybion, Saltico Ltd, Lamoral Coatings B.V., CleanKore LLC, RESPONSIBLE, Qingdao Amino Material Technology Co., Ltd.,Protein Evolution, Inc., DePoly, Ioncell Oy, and SATMA CE.

 

Source:

Fashion for Good

(c) Willy BOGNER GmbH
15.03.2023

BOGNER Wanderlust Capsule Collection 2023

The BOGNER Wanderlust styles transport the iconic BOGNER après-ski look into summer, combining details from hiking and active sports with fashionable urban silhouettes.

Vintage details from the BOGNER archives are reinterpreted through modern materials. Slightly cropped tops with dropped shoulders and voluminous sleeves meet piped pockets and striking hoods. BOGNER typical performance elements are combined with sustainability through natural materials like Bavarian Wool and recycled polyester. The highlights of the styles are prints by Viennese street artist Manuel Skirl capturing the spirit of wanderlust. The result is a creation of handmade and digitized prints that resemble a topographical map of a mountain.

The BOGNER Wanderlust styles transport the iconic BOGNER après-ski look into summer, combining details from hiking and active sports with fashionable urban silhouettes.

Vintage details from the BOGNER archives are reinterpreted through modern materials. Slightly cropped tops with dropped shoulders and voluminous sleeves meet piped pockets and striking hoods. BOGNER typical performance elements are combined with sustainability through natural materials like Bavarian Wool and recycled polyester. The highlights of the styles are prints by Viennese street artist Manuel Skirl capturing the spirit of wanderlust. The result is a creation of handmade and digitized prints that resemble a topographical map of a mountain.

Source:

Willy BOGNER GmbH

(c) Schoeller Textil AG
10.03.2023

Schoeller Textil with new recycled textile collection at PERFORMANCE DAYS in Munich

Textile performance inspired by nature - Swiss textile manufacturer Schoeller Textil AG launches the sustainable textile collection RE-SOURCE as part of its brand sustainability strategy. All textile innovations in the collection are made from bio-based, post- as well as pre-consumer materials such as recycled polyester and spandex. These are further enhanced with Schoeller textile technologies to provide the wearer with breathability, thermal regulation and wind and water repellency.

Two textile innovations in the collection have been lined on the inside with natural NATIVA Merino wool, produced under the highest sustainability standards. The manufacturing process of NATIVA Merino wool is 100% transparent and traceable for consumers through blockchain technology. NATIVA farms worldwide meet strict social and environmental requirements for animal welfare (ban on mulesing), land management and ethical labour guidelines.

Textile performance inspired by nature - Swiss textile manufacturer Schoeller Textil AG launches the sustainable textile collection RE-SOURCE as part of its brand sustainability strategy. All textile innovations in the collection are made from bio-based, post- as well as pre-consumer materials such as recycled polyester and spandex. These are further enhanced with Schoeller textile technologies to provide the wearer with breathability, thermal regulation and wind and water repellency.

Two textile innovations in the collection have been lined on the inside with natural NATIVA Merino wool, produced under the highest sustainability standards. The manufacturing process of NATIVA Merino wool is 100% transparent and traceable for consumers through blockchain technology. NATIVA farms worldwide meet strict social and environmental requirements for animal welfare (ban on mulesing), land management and ethical labour guidelines.

Schoeller is committed to the CODE OF CONDUCT, which guarantees transparent production chains, environmental protection and fair working conditions. All RE-SOURCE textile innovations are bluesign approved - the international standard for responsible and sustainable textile manufacturing.

"The special Q-cycle process was used for RE-SOURCE. The resistant and durable Q-cycle polyamide is obtained by pyrolysis of used tyres and thus saves Co2 emissions compared to the combustion process. In this way, we are helping to protect the climate with Q-cycle," says Hans Kohn, COO, Schoeller Technologies AG.

The new recycled textile collection will be presented at the PERFORMANCE DAYS textile trade fair in Munich from 15-16 March 2023.

Source:

Schoeller Textil AG

Texaid
02.03.2023

New project “Transform Textile Waste into Feedstock”

Textile waste is a problem in Europe. Out of 7-7.5 million tonnes of textiles discarded every year, 30-35 % are collected separately – and of that quantity, 15-20 % are sorted by medium and larger sorting facilities within the EU. After sorting, 60 % still qualify as wearable clothes, however after a second or third collection-loop, all of the textiles become non-wearable sooner or later. Therefore, fibre-to-fibre recycling is becoming increasingly important to preserve the valuable resources.
 
The textile recycling value chain is not yet mature, but we are on the verge of a turning point, as different fibre-recycling technologies are deployed on a large scale. If successful, the textile recycling industry could reach a recycling rate of 18 to 26 percent of gross textile waste in 2030. This would create economic, social and environmental value that could total 3.5 to 4.5 billion euros in 2030.

Textile waste is a problem in Europe. Out of 7-7.5 million tonnes of textiles discarded every year, 30-35 % are collected separately – and of that quantity, 15-20 % are sorted by medium and larger sorting facilities within the EU. After sorting, 60 % still qualify as wearable clothes, however after a second or third collection-loop, all of the textiles become non-wearable sooner or later. Therefore, fibre-to-fibre recycling is becoming increasingly important to preserve the valuable resources.
 
The textile recycling value chain is not yet mature, but we are on the verge of a turning point, as different fibre-recycling technologies are deployed on a large scale. If successful, the textile recycling industry could reach a recycling rate of 18 to 26 percent of gross textile waste in 2030. This would create economic, social and environmental value that could total 3.5 to 4.5 billion euros in 2030.

Today, there is a sorting gap to achieve a circular economy for textiles in Europe. To feed this new circular value chain, a significant sorting-capacity increase is needed with 150 to 250 sorting and recycling facilities nearby, as the McKinsey-study “turning waste into value” assessed.

There is also a technology and capacity gap in sorting for reuse and recycling to ensure that high quality raw materials from non-wearable textile waste can be made available on a large scale. This is why the “Transform Textile Waste into Feedstock” project was initiated by TEXAID, within the ReHubs initiative together with well-known stakeholders of the textile value chain.

The major outcome of this project will be a sorting-factory blueprint fulfilling the requirements to the future needs of fibre-to-fibre recycling, enabling the future of more sustainable textiles by using recycled fibres. TEXAID, who is leading the project, is committed to build and operate scalable sorting facilities across Europe, the first with a capacity of 50,000 tonnes by the end of 2024.

Companies like Concordia, CuRe Technology, Decathlon, Inditex, Indorama Ventures, L’Atelier des Matières, Lenzing, Marchi & Fildi, PurFi, Södra, Worn Again and others are taking part in the project to jointly evaluate technologies and the business case for scaled sorting for reuse and recycling. ITA Academy GmbH (in cooperation with RWTH Aachen) together with CETIA has been commissioned for the assessment of technologies. The outcome will be an innovative sorting system 4.0, building on cross-functional technologies with digitalization and automation are at the heart.

(c) adidas AG
08.02.2023

adidas and Stella McCartney present Spring / Summer 23 Collection

Stella McCartney hosted a party in L.A in celebration of her 18 year partnership with adidas and to present its new Spring/Summer 23 collection. Kicking off the biggest weekend in music, the collaboration took over LA’s famous Henson Recording Studios for an iconic evening that brought together music and fashion.

​A collaboration that has always pushed the limits, from innovation and sport style to working with pioneers across fashion, music and art, the party celebrated a partnership that continues to champion individual expression and inspires the new wave of trailblazers. ​Together, adidas and Stella McCartney are committed to finding new ways to create and support a better future through the fusion of recycled materials and key performance technologies.

The key collections showcased at the party include:​

Stella McCartney hosted a party in L.A in celebration of her 18 year partnership with adidas and to present its new Spring/Summer 23 collection. Kicking off the biggest weekend in music, the collaboration took over LA’s famous Henson Recording Studios for an iconic evening that brought together music and fashion.

​A collaboration that has always pushed the limits, from innovation and sport style to working with pioneers across fashion, music and art, the party celebrated a partnership that continues to champion individual expression and inspires the new wave of trailblazers. ​Together, adidas and Stella McCartney are committed to finding new ways to create and support a better future through the fusion of recycled materials and key performance technologies.

The key collections showcased at the party include:​

  • ICONS: Blending sport and style through contemporary cuts, the capsule sees iconic adidas by Stella McCartney designs reimagined in staple shades of black, grey and white – providing next-gen athletes with a timeless blank canvas to move with purpose. Featured for the first time is the Sportswear Run Shoe, an all-new gender-neutral silhouette made in part from natural and renewable materials.​
  • TRUENATURE: Designed for exploring the world outside, the collection captures a contemporary take on Earth and weather satellite images alongside conceptual contours and ley lines of maps. With leading technologies such as Parley Ocean Plastic and WIND.RDY, the collection has been crafted to protect the next generation of active activists.
Source:

adidas AG

(c) adidas AG
03.02.2023

adidas launches new Label

  • adidas’ first new label in five decades, adidas Sportswear, built for everyday movements and occasions, will launch worldwide from 9 February 2023
  • Following Jenna Ortega joining its global family, the brand also announces her as the face of the new label and its ‘All That You Are’ campaign
  • The new line is fronted by AVRYN and Tiro Suit to level up the wearer’s style for the everyday

Complementing the brand’s Performance and Originals labels, the new line adidas Sportswear aims to level up the wearer’s everyday look via a range of fresh fits that use the latest performance technology to bring the same comfort and confidence to the everyday, as its performance collections have been for athletes for decades.

Actress Jenna Ortega makes her adidas debut fronting the all-new label and its Spring Summer 23 collection. Cementing herself as a next generation icon; often seen moving through the heart of culture with style, passion and purpose, unapologetically expressing all that she is and all that she stands for.

  • adidas’ first new label in five decades, adidas Sportswear, built for everyday movements and occasions, will launch worldwide from 9 February 2023
  • Following Jenna Ortega joining its global family, the brand also announces her as the face of the new label and its ‘All That You Are’ campaign
  • The new line is fronted by AVRYN and Tiro Suit to level up the wearer’s style for the everyday

Complementing the brand’s Performance and Originals labels, the new line adidas Sportswear aims to level up the wearer’s everyday look via a range of fresh fits that use the latest performance technology to bring the same comfort and confidence to the everyday, as its performance collections have been for athletes for decades.

Actress Jenna Ortega makes her adidas debut fronting the all-new label and its Spring Summer 23 collection. Cementing herself as a next generation icon; often seen moving through the heart of culture with style, passion and purpose, unapologetically expressing all that she is and all that she stands for.

Jenna Ortega shared: “The way I express myself, whether this is vocally or aesthetically, is something I personally put a lot of energy into as I know how much power it can have in inspiring others. Embracing all that I am and all that I stand for continues to be a journey and through new experiences, I am learning and discovering more sides to myself. I am huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear or what you champion – which is why I was so excited to work with adidas on this new label.”

The adidas Sportswear collection offers specific performance technologies through simple cutlines, colorways and stripped back design details, with comfort running through its every fiber. The collections includes the Tiro Suit,  adidas’ iconic tracksuit silhouette with a deep heritage in football, and AVRYN, a shoe made in part with recycled materials.

Alongside Jenna Ortega, the campaign will also see a wider collective of adidas partners coming together to celebrate a comfort-first mindset and the power of self-expression, including Premier League current golden boot holder and music lover Son Heung-min, professional basketballer, off-court sketching enthusiast and self-care advocate Trae Young, Women’s Super League forward and nature lover Mary Fowler and renowned gamer and thrill-seeker Carolina Voltan.

Source:

adidas AG