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12.05.2022

C.L.A.S.S. Eco Hub launches sustainable Training

C.L.A.S.S. has taken another strategic step with Training, an educational offer made of three moments aimed at sharing valuable and practical information concerning three main areas of sustainable development. Training will be adding value to the Smart Academy offer by C.L.A.S.S., a program of events and conferences, lectures or customized training services, united by an important goal: to educate, raise awareness and inspire professionals, students and even consumers with an eye to the values of responsibility.

There are three trainings offered:

C.L.A.S.S. has taken another strategic step with Training, an educational offer made of three moments aimed at sharing valuable and practical information concerning three main areas of sustainable development. Training will be adding value to the Smart Academy offer by C.L.A.S.S., a program of events and conferences, lectures or customized training services, united by an important goal: to educate, raise awareness and inspire professionals, students and even consumers with an eye to the values of responsibility.

There are three trainings offered:

  1. Introduction to a new generation of fashion
    C.L.A.S.S. team will introduce and explain the new generation of value-driven fashion where the fusion of design, innovation, communication and responsibility shapes an informed and competitive business, able to play both at an economic and social level. Since 2007, at the base of our philosophy is a formula: Virtuous Fashion, the one with the capital F, is the product of an integration of design (D), innovation (I), sustainability (S) and communication (C). In brief: F = D x I x S x C.
     
  2. Introduction to Smart Ingredients
    What is a responsible material? How to source responsibly? Which are the latest smart ingredients that can enrich with new generation fashion collections?
    During the session participant will be guided through materials available in the market, and will have the chance to have an “informed background“ of each one of the materials' journey. Conscious Choices can be made ONLY IF we have all the true full information in our hands. This training informd participant to make the best informed choice for their objectives. A simple but facts driven introduction to the key available innovative and sustainable materials: naturals, transformed and innovative where traceability, transparency, innovation, performance, responsible measurements are leading both the storymaking and the storytelling of each one of them.
     
  3. Introduction to Sustainability Report
    The preparation of the company's sustainability report is a fundamental moment to define objectives, identify improvement actions, and measure its environmental and social impact. It is a job that involves the entire company team, which can transform the report into an opportunity for growth.
    The package offered by C.L.A.S.S., in collaboration with Silvia Gambi, sustainable fashion journalist and podcaster of Solo Moda Sostenibile, combines training with personalized consulting with a coaching action to guide the company team in the preparation of its sustainability report, offering the necessary support to create a document that tells about the company, its values, its commitment and also its objectives.
Source:

C.L.A.S.S.

Mobile robot system for automated loading of a bobbin creel (c) STFI
12.05.2022

STFI with sustainable and digital innovations at Techtextil 2022

The Saxon Textile Research Institute (STFI) will be presenting innovative highlights from research and development at Techtextil 2022, the international trade fair for technical textiles and nonwovens. In addition to a warp-knitted textile façade greening in a modular system and textile lightweight construction elements for the building sector made from hemp as a renewable raw material, the STFI will also be showing innovations from nonwovens research. The project optiformTEX is an example of the nonwovens competence: in this project, the mass per unit area was specifically influenced for the production of semi-finished products in the automotive sector. Furthermore, the Chemnitz Institute exhibits an ecological foam coating for protective textiles. Central highlight of the STFI's presence at the fair is also a mobile robot system, which demonstrates the automated loading of a small-scale bobbin creel.

The Saxon Textile Research Institute (STFI) will be presenting innovative highlights from research and development at Techtextil 2022, the international trade fair for technical textiles and nonwovens. In addition to a warp-knitted textile façade greening in a modular system and textile lightweight construction elements for the building sector made from hemp as a renewable raw material, the STFI will also be showing innovations from nonwovens research. The project optiformTEX is an example of the nonwovens competence: in this project, the mass per unit area was specifically influenced for the production of semi-finished products in the automotive sector. Furthermore, the Chemnitz Institute exhibits an ecological foam coating for protective textiles. Central highlight of the STFI's presence at the fair is also a mobile robot system, which demonstrates the automated loading of a small-scale bobbin creel.

Highlights at Techtextil 2022
The greened façade tile is a system with which large building surfaces can be cost-effectively greened through a simple, modular segment structure. In addition to insulating the building, the system has been created to meet the design requirements of a modern city centre; low-maintenance greening is made possible through functional integration in the textile carrier layer and coordinated plant selection.

Moulded components made of natural fibre nonwovens are increasingly used in the automotive sector. Conventional nonwovens currently have uniform masses per unit area. Technical solutions for load-oriented component reinforcement and the resulting optimised use of materials represent an enormous economic potential. The basic idea of “optiformTEX” was therefore to specifically influence the mass per unit area distribution in the pile before the semi-finished product is consolidated. As a result, a textile-technological process and the corresponding plant component were successfully developed.

Future-oriented materials are offered by developments from the field of renewable raw materials in combination with bio-based resin systems: In the “Gro-Coce” project, an innovative ceiling system was developed by combining sustainable building products and methods. Currently, a high-performance hemp-based semi-finished product as well as the steps for its reproducible production by means of textile surface formation is developed by the research team. Initial application and load tests of the hemp-based semi-finished products on wooden beams confirmed the high performance potential of the natural fibre materials.

Special functional textiles are based on composite materials with coatings or membranes. The previous production of the coatings/membranes poses ecological and health risks. At STFI, solvent-free, purely aqueous coating systems and a technology for their application were therefore developed for the protective textile sector, resulting in a breathable, waterproof and wash-resistant textile coating.

The central highlight of the STFI's presence at the fair is a mobile robot system, which demonstrates the automated loading of a small-scale bobbin creel. At the STFI, the robot is part of the “textile factory of the future”, where a play mat is woven and processed step by step along the textile chain.

(c) adidas AG
10.05.2022

adidas and Gucci showcase their collection

Designed by Creative Director Alessandro Michele, adidas x Gucci merges the emblems of the House with those of the iconic sportswear brand. The collection expands on the sartorial streetwear creations that debuted on the runway with a spectrum of sport-inspired pieces, distinguished by the same kaleidoscopic aesthetics of the show.

To present the selection, Alessandro Michele envisioned a series of images inspired by archival catalogs as a cast of characters strikes dynamic poses against brightly colored backdrops alongside sporty props, captured by photographer Carlijn Jacobs.

Designed by Creative Director Alessandro Michele, adidas x Gucci merges the emblems of the House with those of the iconic sportswear brand. The collection expands on the sartorial streetwear creations that debuted on the runway with a spectrum of sport-inspired pieces, distinguished by the same kaleidoscopic aesthetics of the show.

To present the selection, Alessandro Michele envisioned a series of images inspired by archival catalogs as a cast of characters strikes dynamic poses against brightly colored backdrops alongside sporty props, captured by photographer Carlijn Jacobs.

With the heritage of both brands encoded in a trio of lines, a fixation on stripes plays out across ready-to-wear pieces that echo the silhouettes of athletic staples and leisurewear. Track pants feature the white Three Stripes of adidas on one leg, while the other is defined by the red and green Web of Gucci. Energetic prints portray how motifs like the adidas Trefoil and GG monogram find synergy to amplify two legacies. Conventionally formal pieces like leather heels, suede loafers, and silk scarves enter hybridized territory as well, as they are marked with casual codes. Similarly, retro aesthetics become intrinsically contemporary as they proclaim there are no rules when it comes to dressing up.

Reflecting a shared commitment to innovation, progress, sustainability goals and collective action, the collection features multiple pieces crafted with future-conscious material fabrications including polyester, cotton and viscose.

More information:
adidas Gucci Sportswear
Source:

adidas AG

(c) Mimaki
05.05.2022

Mimaki with latest technology for sign and textile industries at FESPA 2022

Mimaki Europe will be showcasing its latest innovative technologies and connecting with customers at FESPA 2022 Global Printing Expo (May 31st – June 3rd Berlin). Following the success of FESPA 2021, Mimaki will return as a gold sponsor for this landmark industry event. With a host of new solutions released this year, FESPA 2022 will be the first opportunity for Mimaki to demonstrate these printers and cutters at an international event and further explain the many benefits they offer sign and textile printing companies.

Mimaki Europe will be showcasing its latest innovative technologies and connecting with customers at FESPA 2022 Global Printing Expo (May 31st – June 3rd Berlin). Following the success of FESPA 2021, Mimaki will return as a gold sponsor for this landmark industry event. With a host of new solutions released this year, FESPA 2022 will be the first opportunity for Mimaki to demonstrate these printers and cutters at an international event and further explain the many benefits they offer sign and textile printing companies.

In the Spotlight
Standout technology on show includes the new 330 series, consisting of the JV330-160, the CJV330-160 and the TS330-1600. Launched during the company’s Global Innovation Days event, the 330 Series leverages Mimaki’s cross-platform strategy, to offer a high-end yet cost effective printing solution across several sectors. The eco-solvent inkjet printers, the JV330-160 and CJV330-160, boast innovative features such as the new media changer that allows three rolls of media to be loaded simultaneously, and the XY slitter, which provides in-line X-axis and Y-axis sheet-fed cutting. The TS330-1600, which will make its international tradeshow debut at FESPA, is a sublimation printer with an improved take-up system and optional add-ons to further increase efficiency, including a 10kg ink tank supply unit and a mini jumbo roll unit.

Additionally, FESPA visitors will see Mimaki’s all new CG-AR cutting plotter.

Urbanising FESPA 2022
In line with FESPA 2022’s tagline, ‘Experience print in motion’, Mimaki’s stand will bring a vibrancy to the show, by demonstrating real-world applications alongside the machines that created them. This year will see Mimaki’s stand convey the streets of Berlin in its design, and urban inspired works by designers, including Nicky Nahafahik and Xavier Protano, all printed using various Mimaki’s printing technologies and displayed on the stand - allowing visitors experience Berlin from inside the Messe Berlin halls. Mimaki will also join forces with Dutch designer Tessa Koops to create a selection of unique fashion items, after their successful collaborations in 2019.

Celebrating Customer Success
As a centrepiece of Mimaki’s stand, the customer gallery will return to FESPA 2022, showcasing and celebrating customer samples and testimonials. There will also be live demonstrations of Mimaki’s latest technologies in dedicated sign, UV and textile application areas. The latest UV printers on display include the UJV100, and the JFX and UJF series. The acclaimed 3D printer, the 3DUJ-2207, will also return to FESPA this year to showcase the many high-quality, full-colour models, including figurines, scale models and prototypes, achievable with this cost-efficient, entry-level printer.

To answer questions about the applications and Mimaki technologies, hospitality and meeting areas will provide space for one-to-one conversations with Mimaki experts.

Source:

Mimaki / Bespoke

(c) Beaulieu International Group
05.05.2022

B.I.G. Yarns at Clerkenwell Design Week with carpet tile collections

B.I.G. Yarns has secured its debut spot at the return of Clerkenwell Design Week (24-26 May 2022) and will showcase its sustainable contract flooring to carpet makers, architects and designers.

B.I.G. Yarns’ polyamide-based collections are high-performing with a strong emphasis on elevating design through remarkable colour contrasts and patterns: from bulk continuous filament (BCF) to twisted and heat-set yarns, one-colour to multi-colour, between 650 and 15000 dTex.

Designers can tap into the Class 33 resilience and various comfort levels of its one-step 3Ply Resilya, Softitude, and new two-step ColorMind solutions to meet application requirements, as well as access monthly inspiration care of #CatchtheColor. ColorMind offers yarn diversity to support a new level of design sophistication in high-end carpet segments. The ColorMind colour bank features predefined colours, always in stock, meaning short lead times. Manufacturers can also benefit from customized lot sizes and bobbin length, creating even more flexibility and design freedom.

B.I.G. Yarns has secured its debut spot at the return of Clerkenwell Design Week (24-26 May 2022) and will showcase its sustainable contract flooring to carpet makers, architects and designers.

B.I.G. Yarns’ polyamide-based collections are high-performing with a strong emphasis on elevating design through remarkable colour contrasts and patterns: from bulk continuous filament (BCF) to twisted and heat-set yarns, one-colour to multi-colour, between 650 and 15000 dTex.

Designers can tap into the Class 33 resilience and various comfort levels of its one-step 3Ply Resilya, Softitude, and new two-step ColorMind solutions to meet application requirements, as well as access monthly inspiration care of #CatchtheColor. ColorMind offers yarn diversity to support a new level of design sophistication in high-end carpet segments. The ColorMind colour bank features predefined colours, always in stock, meaning short lead times. Manufacturers can also benefit from customized lot sizes and bobbin length, creating even more flexibility and design freedom.

B.I.G. Yarns continues to extend its ranges to reduce fossil-carbon in the industry and encourage greater product circularity. Its EqoCycle PA6 yarns incorporate recycled content originating from recycled and regenerated PA6 and are fully recyclable, improving resource efficiency and other environmental benefits throughout the value chain. Carpet tufters can also contribute to a sustainable future through less use of fossil resources and reduced greenhouse gas emissions with EqoBalance yarns. Both ranges offer the same high-quality performance as virgin-based yarns.

Source:

Beaulieu International Group / EMG

05.05.2022

adidas und Foot Locker, Inc. announce partnership for sports community and sneaker culture

adidas AG and Foot Locker, Inc. announced a new and enhanced partnership built around product innovation, elevated experiences, and deeper consumer connectivity. This enhanced relationship will establish Foot Locker as the lead partner for adidas in the basketball category, accelerate energy and hype launches, as well as include the development and expansion of key franchises across women’s, kids, and apparel. Including all Foot Locker banners in North America, EMEA, and Asia-Pacific, the new strategic partnership will target over $2 billion in retail sales by 2025, nearly tripling levels from 2021. In 2022, adidas expects to generate incremental revenues of up to €100 million as a result of the new partnership.  

adidas AG and Foot Locker, Inc. announced a new and enhanced partnership built around product innovation, elevated experiences, and deeper consumer connectivity. This enhanced relationship will establish Foot Locker as the lead partner for adidas in the basketball category, accelerate energy and hype launches, as well as include the development and expansion of key franchises across women’s, kids, and apparel. Including all Foot Locker banners in North America, EMEA, and Asia-Pacific, the new strategic partnership will target over $2 billion in retail sales by 2025, nearly tripling levels from 2021. In 2022, adidas expects to generate incremental revenues of up to €100 million as a result of the new partnership.  

Foot Locker will lead adidas' basketball offering, led by Fear of God founder and designer Jerry Lorenzo, spanning the lifestyle and performance categories, and develop exclusive positions in both areas. In addition, the collaboration will focus on key Originals franchises including NMD, Superstar and Stan Smith, and on the adidas influencer partnership portfolio. It will also include a prominent role for Foot Locker in the launch of adidas’ new Sportswear product division targeting the lifestyle consumer.

To execute the new plan, adidas will provide Foot Locker with a dedicated team to deliver an elevated consumer experience both in stores and online to help create demand and elevate the marketplace. This will involve partnership on product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend, and an elevated premium presence across Foot Locker’s entire portfolio of banners with a special focus on key cities and communities that the companies jointly serve. Lastly, to provide consumers with a seamless consumer journey, on and offline, both partners will increase their digital focus and accelerate the rollout of the adidas partner program at Foot Locker.

Source:

adidas AG

(c) SANITIZED AG
03.05.2022

SANITIZED AG launches biocide-free product for odor-free textiles

SANITIZED AG, a specialist for hygiene function in textiles, is expanding its Sanitized® Odorex™ portfolio for odorneutralizing technologies. The new OX20 product is usable on cotton, viscose, or synthetic fibers. It does not contain any biocides, it is highly wash-resistant, and it can be combined well with other effects.

Sanitized® Odorex™ is the product of several years of experience with environmentally friendly textile treatments. SANITIZED focuses heavily on the causes of, the production of, and the fighting of unpleasant sweat odor in textiles. The basis for the newly introduced biocide-free OX20 product is a metal-free polymer that neutralizes odors. It meets market requirements regarding wash-resistance with excellent results after up to 50 household washes.

SANITIZED AG, a specialist for hygiene function in textiles, is expanding its Sanitized® Odorex™ portfolio for odorneutralizing technologies. The new OX20 product is usable on cotton, viscose, or synthetic fibers. It does not contain any biocides, it is highly wash-resistant, and it can be combined well with other effects.

Sanitized® Odorex™ is the product of several years of experience with environmentally friendly textile treatments. SANITIZED focuses heavily on the causes of, the production of, and the fighting of unpleasant sweat odor in textiles. The basis for the newly introduced biocide-free OX20 product is a metal-free polymer that neutralizes odors. It meets market requirements regarding wash-resistance with excellent results after up to 50 household washes.

Versatile and highly cost-efficient
The new product can be applied in extraction, pad, and spray. It can be used on all common substrates and is compatible with other textile effects. These properties increase the flexibility and efficiency during product design, and they reduce production costs. As one of the first technologies worldwide, OX20 can be applied to synthetics in the dye bath.

Feel and wearing comfort
Binders and particle systems negatively affect the textile’s feel and moisture management. OX20 is a particle-free product with a long-lasting effect that does not change how the textile feels, nor does it affect the textile’s moisture management.

Source:

SANITIZED AG

29.04.2022

Baldwin showcases connected process technologies at Print4All

Baldwin Technology Company Inc. will showcase its latest high-performance color management, surface treatment, LED-UV curing, inspection, defect detection and Industry 4.0-based analytics solutions at Print4All, which is taking place May 3 to 6 at Fiera Milano in Italy.

One of its latest advances — which will be on display at Print4All — is the XP Quatro Series™ LED-UV curing module with one head and two frequencies for broader applications. It is designed to economically and efficiently cure LED-formulated printing inks and coatings on sheetfed and web offset printing presses, as well as on larger-format flexo presses and digital print engines. The XP Quatro Series LED-UV enhances print quality, while operating at top speeds, driving increased productivity and profitability.

Italy’s ACM Flexible Packaging selected Baldwin as its LED-UV partner and became one of the first flexible film converters to offer all LED-UV curing in a narrow to mid-web format. This partnership established LED-UV printing as a growing production standard in flexible packaging and labels. Today, ACM is a 100% LED-UV, non-mercury facility.

Baldwin Technology Company Inc. will showcase its latest high-performance color management, surface treatment, LED-UV curing, inspection, defect detection and Industry 4.0-based analytics solutions at Print4All, which is taking place May 3 to 6 at Fiera Milano in Italy.

One of its latest advances — which will be on display at Print4All — is the XP Quatro Series™ LED-UV curing module with one head and two frequencies for broader applications. It is designed to economically and efficiently cure LED-formulated printing inks and coatings on sheetfed and web offset printing presses, as well as on larger-format flexo presses and digital print engines. The XP Quatro Series LED-UV enhances print quality, while operating at top speeds, driving increased productivity and profitability.

Italy’s ACM Flexible Packaging selected Baldwin as its LED-UV partner and became one of the first flexible film converters to offer all LED-UV curing in a narrow to mid-web format. This partnership established LED-UV printing as a growing production standard in flexible packaging and labels. Today, ACM is a 100% LED-UV, non-mercury facility.

Baldwin’s Print4All booth also will showcase Industry 4.0 and industrial Internet of Things-enabled technologies that work together to achieve greater uptime, productivity and automation. Featured solutions pair sensor-gathered data with operational data from Baldwin equipment to gain live, actionable insights to improve production monitoring, so printers and converters can achieve new levels of color consistency with fewer defects and greater assurance of curing.

Other highlights in Baldwin’s booth include the Corona Slim treatment system, which ensures the exact dyne levels needed for perfect uniformity in application, and the Guardian PQV 100% Print Inspection, which provides complete print quality verification from prepress through production, reporting and archiving.

Source:

Barry-Wehmiller

(c) Hologenix
22.04.2022

DFND introduces Sleepwear powered by CELLIANT®

DFND, a compression and apparel brand designed for the military, firefighters, first responders and pro athletes, now available to athletes everywhere, has partnered with Hologenix®, creators of CELLIANT® to introduce a line of unisex sleepwear: DFND REST. Designed for the “warrior athlete,” the sleepwear is powered by DFND X CELLIANT®, the trailblazer in bio-responsive infrared textiles.
 
Both DFND and Hologenix are focused on increasing recovery and enhancing performance for the human body, so the partnership couldn’t be more ideal. CELLIANT’s science-backed infrared (IR) technology is a natural blend of bioceramics that allows textiles to capture and convert body heat into infrared energy. DFND REST powered by CELLIANT notes that it is “clinically proven to enhance tissue oxygen levels to help your body be at its best.”

DFND REST powered by CELLIANT includes three unisex designs in two colors each, Tan and Heather Grey: IR Short Sleeve V-Neck Shirt; IR Long Sleeve V-Neck Shirt and IR Sleepwear Long John; and two designs in Black: IR Recover RX Hood; IR Recover RX Jogger.

DFND, a compression and apparel brand designed for the military, firefighters, first responders and pro athletes, now available to athletes everywhere, has partnered with Hologenix®, creators of CELLIANT® to introduce a line of unisex sleepwear: DFND REST. Designed for the “warrior athlete,” the sleepwear is powered by DFND X CELLIANT®, the trailblazer in bio-responsive infrared textiles.
 
Both DFND and Hologenix are focused on increasing recovery and enhancing performance for the human body, so the partnership couldn’t be more ideal. CELLIANT’s science-backed infrared (IR) technology is a natural blend of bioceramics that allows textiles to capture and convert body heat into infrared energy. DFND REST powered by CELLIANT notes that it is “clinically proven to enhance tissue oxygen levels to help your body be at its best.”

DFND REST powered by CELLIANT includes three unisex designs in two colors each, Tan and Heather Grey: IR Short Sleeve V-Neck Shirt; IR Long Sleeve V-Neck Shirt and IR Sleepwear Long John; and two designs in Black: IR Recover RX Hood; IR Recover RX Jogger.

DFND REST, like all DFND products, is designed, tested and made in the USA. CELLIANT’s proprietary mineral formula is processed and manufactured in the USA.

DFND REST will be featured at the following upcoming shows: the Holistic Health and Fitness (H2F) Exposition and Industry Day, April 26 to 27 at Fort Eustis; Warrior West, April 27 to 28 at the San Diego Convention Center; Modern Day Marine, May 10 to 12, Washington, D.C.; The Human Performance & Biosystems Summit, June 29 to 30 at National Harbor, Maryland; National Guard Conference & Exhibition, August 26 to 29, Columbus, Ohio; and AUSA, October 10 to 12, Washington, D.C.

More information:
Celliant DFND sleepwear
Source:

Hologenix / Sarah P. Fletcher Communications 

(c) adidas AG
15.04.2022

adidas and Juventus collaborate with Brazilian street artist for a more inclusive world

adidas and Juventus reveal the club’s 4th kit, designed in collaboration with Brazilian street artist, Eduardo Kobra. Together, the partners look to extend the borders of the sport and build connections with the realm of art to celebrate a more diverse and inclusive world.

Kobra, born and raised in São Paulo, is famed for his photorealistic street art murals which often challenge deep cultural and societal issues, and inspire and provoke thought with messages hidden within the art.

Kobra’s artistic expression and the values of Juventus draw many parallels, from being born in the streets to working as a platform for socialization that brings people together – both contributing to society, culture, and the new generations.

With adidas’s focus on creativity, telling real stories about real people, and the belief that sport has the power to change lives, the collaboration carries a powerful and unified message that helps bring to life the most authentic side of football.

adidas and Juventus reveal the club’s 4th kit, designed in collaboration with Brazilian street artist, Eduardo Kobra. Together, the partners look to extend the borders of the sport and build connections with the realm of art to celebrate a more diverse and inclusive world.

Kobra, born and raised in São Paulo, is famed for his photorealistic street art murals which often challenge deep cultural and societal issues, and inspire and provoke thought with messages hidden within the art.

Kobra’s artistic expression and the values of Juventus draw many parallels, from being born in the streets to working as a platform for socialization that brings people together – both contributing to society, culture, and the new generations.

With adidas’s focus on creativity, telling real stories about real people, and the belief that sport has the power to change lives, the collaboration carries a powerful and unified message that helps bring to life the most authentic side of football.

The jersey design is instantly recognisable as one of Kobra’s own, featuring his signature geometric style with the use of bright colours and bold lines, allowing the club’s diverse fanbase to express itself in a different way. The adidas and Juventus logos are embroidered into the fabric with the jersey finished by Kobra’s distinct signature as a back neck sign off.

“What we express and the way we do it speaks about who we are. We cannot be our best version if we don’t embrace diversity. Our differences are what makes us unique, which is why adidas and Juventus have been such perfect partners to work with on this special project. I hope it resonates with people as much as I enjoyed creating the artwork for it,” said Eduardo Kobra.

The new jersey is made with recycled materials, putting sustainability at the heart of the garment. It features the latest in adidas’ temperature regulation technology, AEROREADY – FEEL READY.

More information:
adidas Sportswear Recycling
Source:

adidas AG

ROICA™ by Asahi Kasei held its first business summit at Triennale Milano (c) C.L.A.S.S.
14.04.2022

ROICA™ by Asahi Kasei held its first business summit at Triennale Milano

On the 25th of March ROICA™ by Asahi Kasei invited its strategic European partners to the Triennale Design Museum for the first ROICA™ Summit, with the aim of sharing its global strategy and to consolidate relationships that are key to the Asahi Kasei global vision of its fiber and business.

Among the speakers Senior Executive Manager Mr. Shinichiro Haga and its successor Mr. Takehiro Kamiyama, who will take on the new role after more than thirty years in the Asahi Kasei Corporation and more than three years at ROICA™. Together they opened the floor by explaining the ROICA™ business strategy, which is based on three main steps:

On the 25th of March ROICA™ by Asahi Kasei invited its strategic European partners to the Triennale Design Museum for the first ROICA™ Summit, with the aim of sharing its global strategy and to consolidate relationships that are key to the Asahi Kasei global vision of its fiber and business.

Among the speakers Senior Executive Manager Mr. Shinichiro Haga and its successor Mr. Takehiro Kamiyama, who will take on the new role after more than thirty years in the Asahi Kasei Corporation and more than three years at ROICA™. Together they opened the floor by explaining the ROICA™ business strategy, which is based on three main steps:

  1. Continue to speed up ROICA™ responsible innovation  
  2. Continue to speed up ROICA™ international partnerships with a strong focus on responsible innovation
  3. Continue to push a new generation of communication where its story making will align with an authentic and consumer driven storytelling based on values.

Then, Mr. Shinohe Hiroaki Chief Marketing Officer Europe, introduced the new production strategy at global level  together with  its program of partnerships, plus the marketing and communication programs for the next year and beyond in synergy with Giusy Bettoni at C.L.A.S.S.

“We are extremely pleased to be here with our European partners, thanking them for the continuous valuable cooperations that made ROICA™ so special, and sharing with them which will be our next steps in order to be leading responsible innovation. This is a very precious moment, during which we are able to talk face to face and install long-lasting relationships, with the aim of supporting the apparel industry by making premium stretch becoming a key player for wellbeing values, which are extremely precious for the contemporary consumer. And this will be part of sport, lingerie, hosiery , fashion and swimwear wardrobes thanks to the ROICA™ special new generation of premium stretch innovations” affirms Shinohe Hiroaki.

More information:
Asahi Kasei ROICA™ C.L.A.S.S.
Source:

C.L.A.S.S.

(c) COBRA International
12.04.2022

COBRA International showcases its portfolio for vehicle systems at AUVSI XPONENTIAL 2022

Cobra International will showcase its portfolio of design and manufacturing solutions for the unmanned vehicle systems sector when the company exhibits alongside long-term partner HiveGround at the AUVSI XPONENTIAL 2022 conference.

Taking centre stage on the Cobra stand will be a fully assembled Swiftlet UAV. This compact tactical fixed wing UAV platform has a 5.5m wingspan and was developed by the Royal Thai Air Force and National Science and Technology Development Agency (NSTDA) for a broad range of survey, monitoring and search and rescue (SAR) operations. Cobra manufactured the 30kg Swiftlet composite airframe using a combination of CNC cut carbon sandwich internal structure and PVC foam sandwich skins using both high grade glass fibre and carbon fibre reinforcements.

Visitors to the Cobra stand will also see the VETAL, a twin rotor vertical take-off and landing (VTOL) drone with a composite airframe manufactured by Cobra for HiveGround, the Thailand based developer of UAV surveying and robotics systems.

Cobra International will showcase its portfolio of design and manufacturing solutions for the unmanned vehicle systems sector when the company exhibits alongside long-term partner HiveGround at the AUVSI XPONENTIAL 2022 conference.

Taking centre stage on the Cobra stand will be a fully assembled Swiftlet UAV. This compact tactical fixed wing UAV platform has a 5.5m wingspan and was developed by the Royal Thai Air Force and National Science and Technology Development Agency (NSTDA) for a broad range of survey, monitoring and search and rescue (SAR) operations. Cobra manufactured the 30kg Swiftlet composite airframe using a combination of CNC cut carbon sandwich internal structure and PVC foam sandwich skins using both high grade glass fibre and carbon fibre reinforcements.

Visitors to the Cobra stand will also see the VETAL, a twin rotor vertical take-off and landing (VTOL) drone with a composite airframe manufactured by Cobra for HiveGround, the Thailand based developer of UAV surveying and robotics systems.

At AUVSI XPONENTIAL, Cobra will also illustrate how the company leverages innovation and expertise developed in its water sports and automotive business to enhance its product offering to the UAV sector. Products on display include a Fliteboard electric foiling surfboard, pre-preg hydrofoil parts, lightweight medical prosthetics, flax and forged carbon parts, as well as a full set of visual carbon and painted automotive trims, each demonstrating the company’s high volume production capacity for ultra-light carbon composite structures.

The show will take place from the 25 to 28 April at the Orange County Convention Center, Orlando, Florida.

Source:

COBRA International / 100% Marketing

(c) C.L.A.S.S.
07.04.2022

Bemberg™ x Payal Pratap collaboration with colourful prints at FDCI X Lakmé Fashion Week

Through the collaboration Payal Pratap and Bemberg™ by Asahi Kasei show a new way of making fashion, based on merging craft & tech, cutting-edge materials and deeply rooted optimism in troubled times.

With a strong focus on prints, the designer, Payal Pratap, has worked on hand-painted artworks which have then been digitized. The designs capture detailed elements and a three-dimensional depth and texture from the age-old crafts of Batik, plus powerful imagery and minute detailing from the ancient craft of Chintz printing. Batik was named after the Javanese words “Amba” which means to write and “Titik”, which translates to a dot or a point, while Chintz comes from the Hindi word “Cheent”, meaning spotted or speckled.  Both these techniques and crafts have been used in a contemporary context while creating the art works.

Through the collaboration Payal Pratap and Bemberg™ by Asahi Kasei show a new way of making fashion, based on merging craft & tech, cutting-edge materials and deeply rooted optimism in troubled times.

With a strong focus on prints, the designer, Payal Pratap, has worked on hand-painted artworks which have then been digitized. The designs capture detailed elements and a three-dimensional depth and texture from the age-old crafts of Batik, plus powerful imagery and minute detailing from the ancient craft of Chintz printing. Batik was named after the Javanese words “Amba” which means to write and “Titik”, which translates to a dot or a point, while Chintz comes from the Hindi word “Cheent”, meaning spotted or speckled.  Both these techniques and crafts have been used in a contemporary context while creating the art works.

The prints encompass flora and fauna, bringing nature from the outside to the inside through the use of extensive flower, leaf, tree, vine and bird motifs, as an ode to sustainability. Placement prints have been engineered to make tailored jackets and structured pieces. A timeless collection comprising experimental pieces that blend the far east with India. A collection signaling holiday with a burst of colour. Bemberg™ in various avatars ranging from satins, muslins, mulmul, and silk blends have been used to create a collection with fluid drapes as well as structure.

The fabric takes printing and colour beautifully and has a slight sheen and glazed feel which resonates with chintz. The colour palette ranges from indigos, browns, rust, to burgundy brick and gold. Furthermore, Bemberg™ is an inherently sustainable ingredient, since it is made with cotton linters, pre-consumer materials derived from the cotton oil industry, and converted through a traceable and transparent closed loop process. Coming from nature and going back towards nature, the Bemberg™ fiber is also biodegradable and compostable.

Source:

Asahi Kasei / C.L.A.S.S.

(c) UNCG
07.04.2022

Archroma partners with University of North Carolina Greensboro on color expert education

Archroma, a leader in specialty chemicals towards sustainable solutions, has announced the launch of a collaboration with the University of North Carolina Greensboro (UNCG) and its Consumer, Apparel, and Retail Studies (CARS) department, aiming to further the education of its students in the area of color management expertise.

As per the agreement, Archroma will donate its color management tools for their design projects, gaining hands-on expertise that equips them for successful careers in the fashion and textiles industries.

The students will have access to a complete set of the ready-to-use color library developed by Archroma for cotton and polyester. The library, well known among fashion designers and stylists as the Color Atlas by Archroma®, which was launched in 2016 to provide off-the-shelf color inspiration that can be implemented in production with just a few clicks.

Today, the Color Atlas contains 4’320 colors applicable on cotton poplin, almost the double compared to similar tools available to textile and fashion specialists, and 1,440 colors on polyester.

Archroma, a leader in specialty chemicals towards sustainable solutions, has announced the launch of a collaboration with the University of North Carolina Greensboro (UNCG) and its Consumer, Apparel, and Retail Studies (CARS) department, aiming to further the education of its students in the area of color management expertise.

As per the agreement, Archroma will donate its color management tools for their design projects, gaining hands-on expertise that equips them for successful careers in the fashion and textiles industries.

The students will have access to a complete set of the ready-to-use color library developed by Archroma for cotton and polyester. The library, well known among fashion designers and stylists as the Color Atlas by Archroma®, which was launched in 2016 to provide off-the-shelf color inspiration that can be implemented in production with just a few clicks.

Today, the Color Atlas contains 4’320 colors applicable on cotton poplin, almost the double compared to similar tools available to textile and fashion specialists, and 1,440 colors on polyester.

Beside the physical Color Atlas library, the students in the CARS program will also have access to the full digital files for use in the industry-leading 3D fashion design and development software Browzwear VSticher.

The students will be able to use the Color Atlas books and the digital data as a color selection resources to use in a variety projects and assignments.

Source:

Archroma / EMG

AkzoNobel launches 24-hour challenge to unite partners and tackle climate change (c) AkzoNobel
07.04.2022

AkzoNobel launches 24-hour challenge to unite partners and tackle climate change

A initiative designed to collectively accelerate carbon reduction in the paints and coatings industry has been launched by AkzoNobel.

The company has invited partners from across the value chain to take part in its Collaborative Sustainability Challenge – a new Paint the Future initiative which aims to develop a shared approach to tackling climate change.

Due to be staged in May, the 24-hour event will involve senior executives and next generation leaders from a select group of partners – including suppliers and customers – who will engage in open discussions in a non-confidential environment.

During the event, participants will deep-dive into the following areas:

A initiative designed to collectively accelerate carbon reduction in the paints and coatings industry has been launched by AkzoNobel.

The company has invited partners from across the value chain to take part in its Collaborative Sustainability Challenge – a new Paint the Future initiative which aims to develop a shared approach to tackling climate change.

Due to be staged in May, the 24-hour event will involve senior executives and next generation leaders from a select group of partners – including suppliers and customers – who will engage in open discussions in a non-confidential environment.

During the event, participants will deep-dive into the following areas:

  • Energy transition – Inspire partners towards decarbonizing processes and transitioning to renewable energy sources
  • Process efficiency – Increase the efficiency of material use and reduce the energy required for applying and curing paints and coatings
  • Solvent emissions – Reduce the number of solvents emitted throughout our entire value chain
  • Circular solutions – Increase the use of circular solutions in paints and coatings, both upstream and downstream

The forthcoming Collaborative Sustainability Challenge will build on the success of Paint the Future, which has already established a collaborative innovation ecosystem with startups, suppliers, academia and customers.

AkzoNobel’s Collaborative Sustainability Challenge is scheduled to take place in Amsterdam, the Netherlands, between May 17 and 18, 2022.

Source:

AkzoNobel

(c) C.L.A.S.S.
31.03.2022

C.L.A.S.S.: Winner of the IMAGINING SUSTAINABLE FASHION competition announced

The winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar broadcast on March 30 at 4pm attended by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub, Anna Detheridge, President of Connecting Cultures, Dio Kurazawa, Founding Partner of The Bear Scouts, Stefania Ricci, Director of the Salvatore Ferragamo Museum.
 
Vishal Tolambia, 24, a graduate with an MA in Fashion Futures from the London College of Fashion and in Fashion Design from the National Institute of Fashion Technology India, is a Fashion Sustainability researcher and a multidisciplinary designer. In 2021, Vishal founded the organization Humanity-Centred Designs (HCD) with the aim of transforming "human-centred design into humanity-centred designs through sustainable practices to foster the Fashion Industry."
 

The winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar broadcast on March 30 at 4pm attended by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub, Anna Detheridge, President of Connecting Cultures, Dio Kurazawa, Founding Partner of The Bear Scouts, Stefania Ricci, Director of the Salvatore Ferragamo Museum.
 
Vishal Tolambia, 24, a graduate with an MA in Fashion Futures from the London College of Fashion and in Fashion Design from the National Institute of Fashion Technology India, is a Fashion Sustainability researcher and a multidisciplinary designer. In 2021, Vishal founded the organization Humanity-Centred Designs (HCD) with the aim of transforming "human-centred design into humanity-centred designs through sustainable practices to foster the Fashion Industry."
 
In his communication project, the "Fashion Affair" video proposes a speculative view of fashion dating - derived from dating apps - a tool to effectively evaluate brands and their products, in the form of augmented reality. The consumer is not only informed in real time about the brand and supply chain, but the app also becomes a platform for matching products based on individual sustainability goals and commitments. "Fashion Affair" also won the special social media contest open to the public among the finalists selected by the jury for being the most voted project by Instagram followers on C.L.A.S.S.' profile.
 
Vishal ranked first among the finalists selected by the international jury composed of:
- Anna Detheridge, Founder and President, Connecting Cultures
- Giusy Bettoni, CEO and Founder, C.L.A.S.S.
- Rita Airaghi, Director, Gianfranco Ferré Research Center            
- Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
- Jeanine Ballone, Managing Director, Fashion 4 Development
- Evie Evangelou, Founder and President, Fashion 4 Development
- Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
- Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America
- Dio Kurazawa, Founding Partner, The Bear Scouts
- Renata Molho, journalist and fashion writer, former editor-in-chief of L'Uomo Vogue and editor-at-large of L'Uomo Vogue, Vogue Italia, Casa Vogue
- Stefania Ricci, Director, Salvatore Ferragamo Museum.

(c) MUNICHFABRICSTART Exhibitions GmbH
31.03.2022

VIEW Premium Selection celebrates a comeback

On 21 - 22 June 2022, the VIEW Premium Selection Autumn.Winter 23/24 welcomes the textile and fashion industry in Munich's MVG Museum.

The VIEW Premium Selection as a preview textile trade show stands for the latest developments, first colour and material trends and the presentation of a selected, high-quality product portfolio in a personal and professional atmosphere.

At the earliest possible date in the season, around 250 brand new collections for Autumn.Winter 23/24 will be presented at VIEW in the areas of FABRICS, ADDITIONALS, DESIGN STUDIOS as well as DENIM and SPORTSWEAR. The internationality of this year's exhibitors deserves mention since in addition to Germany, Italy and Turkey, they also come from France, England, Greece, Spain, Denmark, Hong Kong, China and Japan.

Bellandi, Dynamo, E. Miroglio, Lisa Spa, Manteco, Max Müller, Agentur Püttmann, Set and Tejidos Royo will be on site, along with numerous other manufacturers. The futuristic suppliers We Nordic, Knopf und Knopf, Le Studio Copenhagen, Thermore and Kipas are exhibiting at VIEW for the first time, making the show the basis of information and inspiration for the upcoming season.

On 21 - 22 June 2022, the VIEW Premium Selection Autumn.Winter 23/24 welcomes the textile and fashion industry in Munich's MVG Museum.

The VIEW Premium Selection as a preview textile trade show stands for the latest developments, first colour and material trends and the presentation of a selected, high-quality product portfolio in a personal and professional atmosphere.

At the earliest possible date in the season, around 250 brand new collections for Autumn.Winter 23/24 will be presented at VIEW in the areas of FABRICS, ADDITIONALS, DESIGN STUDIOS as well as DENIM and SPORTSWEAR. The internationality of this year's exhibitors deserves mention since in addition to Germany, Italy and Turkey, they also come from France, England, Greece, Spain, Denmark, Hong Kong, China and Japan.

Bellandi, Dynamo, E. Miroglio, Lisa Spa, Manteco, Max Müller, Agentur Püttmann, Set and Tejidos Royo will be on site, along with numerous other manufacturers. The futuristic suppliers We Nordic, Knopf und Knopf, Le Studio Copenhagen, Thermore and Kipas are exhibiting at VIEW for the first time, making the show the basis of information and inspiration for the upcoming season.

The textile and fashion industry is also invited to the next MUNICH FABRIC START Autumn.Winter 23/24 from 30 August - 01 September 22 at the MOC Munich and to the BLUEZONE from 30 - 31 August 22 on the Zenith Areal. Valuable information, physical exchange and a spirit of innovation as well as a new SOURCING show-in-show concept await the global industry players in Munich.

Source:

MUNICHFABRICSTART Exhibitions GmbH

Photo: Pixabay
30.03.2022

EURATEX comments “Strategy for Sustainable Textile” calling for a realistic implementation

Today, March 30, the European Commission released its long-awaited Strategy for Sustainable Textile, with the ambition to move the sector towards the path of sustainability. EURATEX welcomes the EU ambitions to act on sustainable textiles and investments, in order to change how textiles are made, chosen and recovered, but calls for a smart and realistic implementation. Many European companies have already chosen this path, therefore the strategy should support them in this process, especially considering today’s energy crisis.

The strategy recognises the strategic importance of textiles, which are not only used as apparel or furniture, but applied in cars, medical equipment, agriculture, etc. It acknowledges the European Industry pro-active initiatives to tackle microplastics, to solve challenges of market surveillance and the skills needs. More cooperation is needed for re-use and recycling of textiles and to set up an EU market for secondary raw materials. On this last point, EURATEX ReHubs initiative is developing proposals to size EPR potential, to transform waste into value, and create a new capacity and jobs.

Today, March 30, the European Commission released its long-awaited Strategy for Sustainable Textile, with the ambition to move the sector towards the path of sustainability. EURATEX welcomes the EU ambitions to act on sustainable textiles and investments, in order to change how textiles are made, chosen and recovered, but calls for a smart and realistic implementation. Many European companies have already chosen this path, therefore the strategy should support them in this process, especially considering today’s energy crisis.

The strategy recognises the strategic importance of textiles, which are not only used as apparel or furniture, but applied in cars, medical equipment, agriculture, etc. It acknowledges the European Industry pro-active initiatives to tackle microplastics, to solve challenges of market surveillance and the skills needs. More cooperation is needed for re-use and recycling of textiles and to set up an EU market for secondary raw materials. On this last point, EURATEX ReHubs initiative is developing proposals to size EPR potential, to transform waste into value, and create a new capacity and jobs.

The proposed “transition pathways”, which will translate the strategy into action, will be critical in this respect: how will these sustainability targets be reached, what will the cost for SMEs be, how can companies be supported in that green transition, what about the impact on global competitiveness? These are essential questions to be addressed in the coming months.
The Textile strategy is part of much broader package, including as many as 16 new legislative actions and other policies which will directly impact on textile value chain. In particular the Sustainable Product Initiative Regulation released on March, 30 includes game-changing provisions on Digital Product Passport, Eco-Design, SMEs and Green Public Procurement.  The Regulation has an overwhelming ambition and, to be realistic, it would require a new way of joint working between institutions and business, and which builds on lessons learned on data flow across value chains, interoperability, conformity assessment and effective measures to support SMEs.

If wrongly implemented, such an unprecedented wave may cause a complete collapse of the European textile value chain under the burden of restrictions, requirements, costs and unlevel playing field. On the contrary, the changes ahead can boom the entire textile ecosystem and create a model of successful green and digital transition in manufacturing, which starts in Europe and expands globally.

Already in 2019, EURATEX asked policy makers to work together and remove barriers to circular economy, solve the market surveillance paradox in which laws are made but not checked, and to help create scale economies to make sustainable textiles affordable, hence the norm.

For example, there are 28 billion products circulating per year in EU, which is an impressive task for market surveillance authorities including customs. EURATEX has been stressing non-sufficient market surveillance and it is actively working on solutions for a fair and effective market surveillance of textile products through Reach4Textiles. EURATEX very much welcomes that the European Commission recognizes our work and the need for market surveillance by establishing more harmonised efforts in the EU.

EURATEX also welcomes the establishment of the Digital Product Passport. It has a high potential to improve every step in the textile value chain, from design and manufacturing to recycling and purchasing. At the same time, EURATEX calls the co-legislators to take into account the role of SME’s in this transition and to put forward pragmatic initiatives, supporting SME’s across the EU in a systematic approach.

Alberto Paccanelli, EURATEX President, concludes: EURATEX calls for true cooperation with all policy makers and other stakeholders across the value chains to advise, pressure-test and use this opportunity for a successful transition. Our ambition must be to reconcile sustainability, resilience and competitiveness; we know it can be done”.

Source:

EURATEX

(c) SCOTT Racing Team / ROICA™ by Asahi Kasei
28.03.2022

Eco-high tech biking uniform designed for SCOTT Racing Team

For the year 2022 SCOTT Racing Team confirms its partners who kept developing and evolving its uniform in the last three years: the knitwear factory Rosti, known for its technical excellence on product and image, the premium stretch fiber ROICA™ by Asahi Kasei, internationally recognized for stretch innovation and responsibility, and Sitip, a company specializing in the production of stretch and circular fabrics that combines tradition and innovation with a choice of sustainable production. A uniform created starting from the athletes' needs to offer them the best solution in terms of style and ergonomics, high performance, easy maintenance, perfect fit and sustainability.

For the year 2022 SCOTT Racing Team confirms its partners who kept developing and evolving its uniform in the last three years: the knitwear factory Rosti, known for its technical excellence on product and image, the premium stretch fiber ROICA™ by Asahi Kasei, internationally recognized for stretch innovation and responsibility, and Sitip, a company specializing in the production of stretch and circular fabrics that combines tradition and innovation with a choice of sustainable production. A uniform created starting from the athletes' needs to offer them the best solution in terms of style and ergonomics, high performance, easy maintenance, perfect fit and sustainability.

This year, the evolution of research and development has led to the creation of new responsible shorts, made with NATIVE-THUNDERBIKE POWER fabric by Sitip in recycled polyamide and ROICA™ EF yarn by Asahi Kasei. A fabric designed for high-performance sports, particularly suitable for making cycling pants for its maximum coverage and UV protection - thanks to ECLIPSE Sun Protection technology - breathability, comfort and fit. Also the shirt has been produced with Sitip recycled fabrics - NATIVE-BICIMANIA and NATIVE-PIRATA - made with Asahi Kasei's ROICA™ EF* sustainable, stretch and certified recycled yarns. This composition, together with Sitip MICROSENSE Soft Performance technology, made the shirt breathable, offering maximum comfort on the skin.

Source:

C.L.A.S.S. Eco Hub / ROICA™ by Asahi Kasei

(c) PREMIUM Exhibitions GmbH
25.03.2022

Premium Group presents: The Ground Festival

Premium Group presents its D2C festival The Ground, which premieres from 7 - 9 July at Messe Berlin. The Ground is a new event format where fashion, lifestyle, culture, and diverse perspectives are merged. It was founded to bring brands and consumers together to build a better future through celebration and collective action.

Over three days, guests from across Europe will meet up to experience innovative brand pop-ups with stories and collections, panel talks, live music, physical and mental health activations, and even step inside the Metaverse.

Power of purpose
The Ground mainly targets Gen Z which is driven by a deep sense of purpose. The 18-29 year olds expect the brands they support to share the same values. Their priorities are sustainability, relationships, health and wellness, work and education as well as inclusivity and individuality.

The Ground features six distinct areas where visitors can take part in different experiences: Sport, Beauty, Music, Play, Soul and Talk provide inspiration and many moments to learn. Fashion is featured throughout all areas and is the connecting element of The Ground.

Premium Group presents its D2C festival The Ground, which premieres from 7 - 9 July at Messe Berlin. The Ground is a new event format where fashion, lifestyle, culture, and diverse perspectives are merged. It was founded to bring brands and consumers together to build a better future through celebration and collective action.

Over three days, guests from across Europe will meet up to experience innovative brand pop-ups with stories and collections, panel talks, live music, physical and mental health activations, and even step inside the Metaverse.

Power of purpose
The Ground mainly targets Gen Z which is driven by a deep sense of purpose. The 18-29 year olds expect the brands they support to share the same values. Their priorities are sustainability, relationships, health and wellness, work and education as well as inclusivity and individuality.

The Ground features six distinct areas where visitors can take part in different experiences: Sport, Beauty, Music, Play, Soul and Talk provide inspiration and many moments to learn. Fashion is featured throughout all areas and is the connecting element of The Ground.

Special season topic: MAKE PEACE!
Building off the Good Life Goals (personal actions that everyone can take to help support the SDGs by the UN), The Ground focuses on one goal for each edition that touches people and brands at this moment in time. A goal that makes a positive contribution to the future, and is thus worth celebrating.

Due to the current conflicts in the world, this July’s goal is more clear than ever: PEACE! It will be reflected in a big charity auction of specially designed pieces of the exhibiting brands and partners.

1 ticket - 4 events
Taking place simultaneously as the trade show and conference formats SEEK, PREMIUM and FashionTech which will attract over 20,000 buyers, retailers, brands, professionals, influencers, and media to Berlin – The Ground will help to create lots of fashion buzz in the capital. The all-in-one ticket for trade visitors also guarantees access to The Ground.

Source:

PREMIUM Exhibitions GmbH