From the Sector

Huntsman Textile Effects, a global leader in innovative solutions and environmentally sustainable products, will be at Outdoor Retailer in Denver, Colorado this week to present end-to-end solutions that enable outdoor apparel brands to achieve the functionality that outdoor adventurers crave with on-trend aesthetics and a high degree of sustainability.

Resource-saving solutions
Huntsman will highlight the AVITERA® SE Fast process. This technology delivers the lowest environmental impact for dyeing polyester-cellulosic (PES-CO) blends. It combines alkali-clearable TERASIL® W/WW disperse dyes and AVITERA® SE reactive dyes to cut processing time from around nine hours to just six, helping mills to reduce the water and energy required for production by up to 50% and to increase output by up to 25% or more. The new process also delivers outstanding wet-fastness to ensure that sportswear will not bleed or stain during home laundering or while in storage or transit.

EROPON® E3-SAVE is another next-generation water-saving innovation. An all-in-one textile auxiliary for PES processing, it allows pre-scouring, dyeing and reduction clearing to be combined in a single bath and eliminates the need for anti-foaming products, which shortens processing time and further saves water and energy.

Eco-friendly stain and rain resistance
Huntsman will also present eco-friendly finishes that repel water and stains to help garments look new for longer. Continuing its long-standing relationship with Chemours, Huntsman is highlighting Teflon™ EcoElite with Zelan™ R3 technology. The industry’s first renewably sourced water-repellent finish, it contains 63% plant-based materials and exceeds performance levels possible with traditional fluorinated technologies, preserving breathability while offering excellent water repellency and durability.

Another breakthrough for brands and mills is PHOBOTEX® RSY for outerwear. A next-generation non-fluorinated water-repellent finish, its performance is comparable to formulations based on per-fluorinated chemicals (PFCs), delivering sustainable protection that keeps the wearer dry, even in the most demanding environments. It is a perfect combination of excellent water repellency and extremely high wash durability.

Innovative odor control solutions
Huntsman will also showcase antimicrobial and odor-control solutions as part of its partnership with Sciessent. Sciessent’s latest anti-odor technology, NOBO™, has been specifically developed to reduce odors in natural and synthetic fabrics. It can be incorporated into virtually any fabric, making it ideal for everything from base layer and activewear tops to socks and underwear to hiking pants, chinos and hard shell jackets. It offers a cost-effective way to upgrade everyday garments.

In addition, the partners will also present Sciessent’s Agion Active X2®, a next-generation odor-control solution that combines advanced antimicrobial and odor-absorbing technologies to both capture and fight odor-causing bacteria, and Lava X2®, a standalone odor adsorption product and key component of Agion Active X2® that attracts, adsorbs and degrades odors for long-lasing odor protection.

Denim Première Vision marks the denim ingredient brand’s return to the tradeshow scene. Under the spotlight is “Iconic by nature”, ISKO’s show concept illustrates the company’s journey of evolution led by its signature Responsible Innovation™ approach. On this occasion, ISKO launches its 2023 Collection Vol.2 with new technologies, finishes and colors, and expressing the company’s passion for a cleaner and safer planet, laying the new foundations of ISKO’s sustainable fashion revolution.

The entire 2023 Collection Vol.2 contains recycled materials, and the majority consists of R-TWO™50+ fabrics made with a minimum of 50% recycled fibers, entirely GRS certified, resulting in less use of natural resources and a reduced carbon and water footprint of up to 45% and 65% respectively. An important and responsible development of this collection is that it features denim containing recycled and/or regenerated fibers, through unique fiber technology significantly saving on resources and energy while allowing for controlled traceability along the supply chain.

The new collection features comfortable ISKO Reform™ Xp 100, allowing for a flattering fit and enhanced shape retention; ISKO Reform™ Hp, characterized by incredible holding power, granting a more streamlined and slimmer appearance; ISKO Blue Skin™, a stretch technology that works 4-ways to respond to the body’s movement like a second skin; ISKO Pop™, a patented concept that starts from the yarn, developed to give a touch of glamour with a soft cotton hand feel. Colors are key in the new collection too, with an important aspect regarding the use of mineral colors, natural dyestuffs.

adidas AG and Foot Locker, Inc. announced a new and enhanced partnership built around product innovation, elevated experiences, and deeper consumer connectivity. This enhanced relationship will establish Foot Locker as the lead partner for adidas in the basketball category, accelerate energy and hype launches, as well as include the development and expansion of key franchises across women’s, kids, and apparel. Including all Foot Locker banners in North America, EMEA, and Asia-Pacific, the new strategic partnership will target over $2 billion in retail sales by 2025, nearly tripling levels from 2021. In 2022, adidas expects to generate incremental revenues of up to €100 million as a result of the new partnership.  

Foot Locker will lead adidas' basketball offering, led by Fear of God founder and designer Jerry Lorenzo, spanning the lifestyle and performance categories, and develop exclusive positions in both areas. In addition, the collaboration will focus on key Originals franchises including NMD, Superstar and Stan Smith, and on the adidas influencer partnership portfolio. It will also include a prominent role for Foot Locker in the launch of adidas’ new Sportswear product division targeting the lifestyle consumer.

To execute the new plan, adidas will provide Foot Locker with a dedicated team to deliver an elevated consumer experience both in stores and online to help create demand and elevate the marketplace. This will involve partnership on product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend, and an elevated premium presence across Foot Locker’s entire portfolio of banners with a special focus on key cities and communities that the companies jointly serve. Lastly, to provide consumers with a seamless consumer journey, on and offline, both partners will increase their digital focus and accelerate the rollout of the adidas partner program at Foot Locker.

DFND, a compression and apparel brand designed for the military, firefighters, first responders and pro athletes, now available to athletes everywhere, has partnered with Hologenix®, creators of CELLIANT® to introduce a line of unisex sleepwear: DFND REST. Designed for the “warrior athlete,” the sleepwear is powered by DFND X CELLIANT®, the trailblazer in bio-responsive infrared textiles.
 
Both DFND and Hologenix are focused on increasing recovery and enhancing performance for the human body, so the partnership couldn’t be more ideal. CELLIANT’s science-backed infrared (IR) technology is a natural blend of bioceramics that allows textiles to capture and convert body heat into infrared energy. DFND REST powered by CELLIANT notes that it is “clinically proven to enhance tissue oxygen levels to help your body be at its best.”

DFND REST powered by CELLIANT includes three unisex designs in two colors each, Tan and Heather Grey: IR Short Sleeve V-Neck Shirt; IR Long Sleeve V-Neck Shirt and IR Sleepwear Long John; and two designs in Black: IR Recover RX Hood; IR Recover RX Jogger.

DFND REST, like all DFND products, is designed, tested and made in the USA. CELLIANT’s proprietary mineral formula is processed and manufactured in the USA.

DFND REST will be featured at the following upcoming shows: the Holistic Health and Fitness (H2F) Exposition and Industry Day, April 26 to 27 at Fort Eustis; Warrior West, April 27 to 28 at the San Diego Convention Center; Modern Day Marine, May 10 to 12, Washington, D.C.; The Human Performance & Biosystems Summit, June 29 to 30 at National Harbor, Maryland; National Guard Conference & Exhibition, August 26 to 29, Columbus, Ohio; and AUSA, October 10 to 12, Washington, D.C.

Chemistry plus creativity” is Officina39’s new tagline expressing the most important values at the core of the company’s approach, founded on a deep understanding of sustainability. Embracing the “plus” that used to feature as part of the Officina39 logo, it now takes the shape of a true formula of innovation that echoes throughout the renovated brand look that the company is introducing for the first time at Kingpins.

The latest addition to the Trustainable™ collection is Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact. This innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use.

Traditional systems usually use about 52 liters of water for a pair of jeans, while Officina39’s cutting-edge technology employs only 12.5 liters without affecting the quality of the final product. Until now, the process included three eco-friendly technologies: Novascraper Indigo, a laser finishing technique that adds a natural, vintage look to denim garments; OZ-ONE Powder, an advanced product to give garments a bleached yet eco-friendly treatment, for a worn and distressed look; and Aqualess Aged, a waterless compound to give denim abrasion effects.

“In our field, the word “less” is to be found pretty much everywhere you look: less water, less energy, less impact and the list goes on. So I asked myself if we could work on implementing the word “plus” in this collection.” stated Stefano Parrotta, Officina39 Technical Manager. “And the answer, of course, was yes: we thought of all the ways in which the idea of more (plus) best represents what we do – more passion, more creativity, more collaboration, more inspiration, more Officina39. I think it is important to look for what the industry needs more of and the word “plus” perfectly embodies that!”

The current energy crisis is impacting on the competitiveness of the European textile and clothing industry. Because there are limited alternatives to the use of gas in different parts of the production process, production costs increase sharply. EURATEX asks the European Commission and Member States to urgently support the industry to avoid company closures. At the same time, we need a long term vision to move towards climate neutrality, while keeping the T&C industry internationally competitive.

EURATEX presented ten key requirements to Kadri Simson, European Commissioner for Energy, to develop such a vision:

1. The apparel and textile industry needs a safe supply with sufficient green energy (electricity and gas) at internationally competitive prices.
2. The transformation of industry requires access to very significant amounts of renewable energy at competitive costs. Additional investments in infrastructure will also be needed to guarantee access to new renewable energy supplies.
3. Until a global (or at least G 20 level) carbon price or other means for a global level playing field in climate protection are implemented, competitive prices for green energy must be granted at European or national levels (e.g. CCfDs, reduction on levies, targeted subsidies).
4. As the European textile and clothing sector faces global competition mainly form countries/regions with less stringent climate ambitions, it is of utmost importance that the European textile and clothing companies are prevented form direct and indirect carbon leakage.
5. EU-policy should support solutions, e.g. through targeted subsidies (for hydrogen, energy grids, R&D, technology roadmap studies etc.).
6. A dedicated approach for SMEs might be appropriate as SMEs do not have the skills/know-how to further improve their energy efficiency and/or becoming carbon neutral.
7. CAPEX and OPEX support will be necessary for breakthrough technologies, like hydrogen.
8. The Fit-for-55-Package must support the European Textile and Clothing industry in decarbonization and carbon neutrality. The EU must therefore advocate a global level playing field more than before. The primary goal must be to establish an internationally uniform, binding CO2 pricing, preferably in the form of a standard at G-7 / G-20 level.
9. EU-policy must not hinder solutions, e.g. we need reasonable state aid rules (compensating the gap between national energy or climate levies and a globally competitive energy price should not be seen as a subsidy).
10. The European Textile and Clothing industry has made use of economically viable potentials to continuously improve energy efficiency over many years and decades. The obligation to implement further measures must be taken considering investment cycles that are in line with practice. Attention must be paid to the proportionality of costs without weakening the competitive position in the EU internal market or with competitors outside the EU.

Please see the attached position paper for more information.

Premium Group, important trade fair organiser in the German fashion industry and biggest player for advanced contemporary fashion in Europe, is returning to the capital and, in July 2022, is set to present a completely new live event concept around the Berlin Radio Tower and summer garden.
 
Interactive live event concept for B2B and D2C and redefines the future of fashion fairs
After decades of everything being the same, the constantly changing market environment forces brands, retailers, consumers and trade fair organisers alike to continuously develop and reposition themselves. Two years after the start of the pandemic, the Berlin-based company is now reacting with a surprising step: Anita Tillmann, Jörg Arntz and the team are bringing their passion for people, fashion, innovation and entertainment back home and setting new standards for live fashion events.
 
The creators of PREMIUM, SEEK, FASHIONTECH and THE GROUND are redesigning the sustainability of future-proof fashion fairs with the commitment of the Berlin government, and launching a completely new event concept in which the B2B and D2C sectors merge. In the new Premium Group cosmos, brands can present themselves emotionally and interactively to retailers and consumers. All realities are represented: the new kids in the industry, such as D2C brands, e-com and influencers, are given their place in the Premium Group cosmos in the form of the new fashion festival THE GROUND. But also long-standing partners of established brands and representatives from traditional stationary retail will profit from further developed B2B spaces.

Taking into account the different needs of all visitors, the events will take place from Thursday to Saturday for the first time: from 7 to 9 July 2022.
 
Classic trade fair formats are no longer up to date
'Classic trade fair formats are no longer up to date', sums up Anita Tillmann, Managing Partner of the Premium Group. 'We have to reinvent ourselves and look to the future – to a new stage in the life of the fashion industry post pandemic, which has changed everything. Digitisation, climate change, pandemic, changing values, new industry cycles and new players, as well as topics around gender equality, diversity, metaverse, gaming and NFTs, are just a few areas we are dealing with. We aim to set new standards for the future of trade events and merge B2B and D2C with our new event concept.'
 
Move to Frankfurt am Main fell victim to the coronavirus
The planned kick-off of the Premium Group Events in Frankfurt am Main could not take place because of the coronavirus, and the plan to establish the events at the new location has fallen victim to the pandemic.
 
'It's a shame that the move to Frankfurt didn't work out', says Jörg Arntz, Managing Director of the Premium Group. 'We all tried very hard and did our best. As an entrepreneur, you always have to remain capable of acting and questioning decisions that have been made. In order to do justice to our customers and the market environment, we have decided – after intensive discussions with the city of Berlin – to hold our events in our home city again. We are Berliners at heart and are confident that the new government will anchor Berlin as Europe's creative metropolis in a sustainable and economic way.'

New government brings Premium Group power back to Berlin
“Berlin is THE metropolis for the cultural and creative industries and Europe's largest start-up scene. As the new state government, we are committed to an economically strong Berlin. Trade fairs and events are an important economic factor and a centre of attraction for Berliners and guests from all over the world. We are therefore delighted that we have succeeded in bringing the events of the Premium Group back home”, says Franziska Giffey, Mayor of Berlin.
 
“The Premium Group events strengthen Berlin as a fashion and trade fair location, attract tens of thousands of trade visitors and fashion enthusiasts, create additional economic effects in hotels, gastronomy, retail and the service industry, multiply the global appeal of the city as a location and will open the summer of creativity brilliantly in July. The fact that the fair organiser is returning to its home venue with a new concept is a special opportunity for Berlin and will give the city an additional boost. Opening up the events to end consumers ideally rounds off the trade fair concept. With the Premium Group, Berlin will sustainably strengthen the core themes of fashion and digital transformation”, says Stephan Schwarz, Senator for Economics, Energy and Operations.

«Armalith^® is the story of my passions. Firstly textiles, which opened the doors to the great ready-to-wear and haute couture houses. Then motorcycling, an incredible vehicle for finding freedom and meeting people. In 2003, I combined these two passions by creating Armalith^® with one idea in mind: to offer the best possible protection to bikers without compromising on the comfort and authenticity of a real pair of jeans. Today, Armalith 2.0^® is the denim of choice for the most prestigious brands for their abrasion protection equipment.» Pierre-Henry Servajean, Armalith^® MK Support manager.

Armalith 2.0 in facts:

• The mechanical qualities of leather with the comfort of denim
• Extreme resistance to cuts, traction, tears and abrasion
• High UV resistance that preserves its mechanical properties
• One layer for resistance that is superior to any lined products

High technology for high security
The heart of the armour is made of UHMWPE (high molecular weight polyethylene). This high resistance fiber comes from aerospace research; it is used for space module re-entry ropes, military armour, mooring cables for offshore platforms and more. This core is then covered with a cotton fiber using an exclusive and patented process, and combined with LYCRA^® dualFX^® technology for a powerful and durable stretch.

High resistance for high protection
High-tech integrated into authentic denim for unique comfort and protection, Armalith 2.0^® meets the most demanding standards such as Darmstadt and Cambridge, which are more scientific than the CE certification.
Armalith 2.0^® is available in 3 grades - A, AA and AAA - to cover all needs from urban use to maximum protection against abrasion. In its EXO (KNIT) form, Armalith 2.0^® can be used as a lining to increase resistance in specific areas without using other uncomfortable solutions.

High comfort for high style
Safety in a single layer of fabric, comfort, softness, stretchability, and style! Armalith 2.0^® is a real denim. Soft, supple, comfortable, breathable and hydrophilic, it allows all the usual textures, dyes, prints and finishing in low temperatures.

Armalith 2.0^® is an ethical and responsible denim

• GRS cotton sourced from Greece.
• Designed in France, manufactured and produced on a single site - spinning, dyeing, indigo, weaving, finishing - at Tejidos Royo in Spain.
• UHMWPE fibre requires half the energy to produce than aramids.
• The UHMWPE fibre used under the ARMALITH 2.0^® patent is continuous (no energy-intensive cracking) and untextured (no energy-intensive texturing).
• All Armalith 2.0^® denim manufacturing processes are carried out at low temperatures: a world first for stretch fabrics.
• No heavy metals used in the pigments, the indigo is made using a slow, cold, waterless process
• Resistant to more than a thousand washes for greater longevity and without loss of elasticity.

• RadiciGroup and DKB introduce the first “circular” ski suit
• A garment made of yarn obtained from recycled materials and designed with end-of-life recyclability in mind, without compromising style, design and technical performance.
• RadiciGroup Ski Club athletes will be the first ambassadors of this sustainability project

The first truly sustainable ski suit, featuring Italian style and design and a zero-kilometre supply chain, is finally here. Two Bergamo companies of excellence played the leading roles in the conception and realization of this highly innovative fashion-sport garment: RadiciGroup, a world leading producer of chemical intermediates, polyamide polymers, high-performance engineering polymers and advanced textile solutions, and DKB, a company specializing in technical sportswear with the same brand name.

The ski suit, consisting of jacket and trousers, is fashioned with a fabric made of RENYCLE, a RadiciGroup yarn obtained from mechanically recycled polyamide (nylon), which affords notable savings in energy and water consumption, as well as lower CO2 emissions. In addition, the suit’s padding and numerous accessories, such as zippers, Velcro, buttons and thread, are also made of polyamide.

This achievement was made possible by the great teamwork of RadiciGroup and DKB on the research and development of chemically compatible materials that can be used in special applications requiring high technical performance. The end result is an almost mono-material garment that significantly facilitates end-of-life recycling. It can be more easily converted into polymers for use in the manufacture of ski boot components and bindings, in addition to applications in the automotive and furnishing industries, or in any other sector requiring the characteristics of high performance polyamides.

The ski suit by RadiciGroup is thus an all-round application of ecodesign and circular economy principles to fashion and garment making, which justifies the claim “Una sostenibilità all’altezza delle nostre montagne” [Sustainability worthy of our mountains] written in a logo patch on the inside of the jacket.

“I am particularly proud of this achievement, a synthesis of my passion and effort,” said Angelo Radici, president of RadiciGroup. “I’ve always loved mountaineering and skiing, and, together with my collaborators, I work hard at our company day in and day out to find innovative solutions that improve the sustainability of our industry. This ski suit is concrete proof of the fact that textiles and apparel can be made sustainable without compromising on comfort, design, looks or performance. I will never get tired of repeating that collaboration among the firms along the production chain is crucial to manufacturing goods with an ecodesign approach, considering their end-of-life recyclability and, thus, potentially giving them unlimited durability. Upstream producers, like us, gladly share our know-how in materials chemistry and experience in recycling with our downstream partners, so that, together, we can find sustainable and viable solutions in the various sectors where we operate.”

Huntsman Textile Effects has released the latest addition to the third generation of its revolutionary AVITERA® SE polyreactive dye range with the introduction of AVITERA® ROSE SE for brilliant bluish-red shades. The innovative new dye significantly outperforms the available dyeing technologies for cellulosic fibers and blends, delivering substantial water and energy savings, exceptional overall fastness, and reduced costs.

AVITERA® ROSE SE slashes the water and energy required for production by up to 50% thanks to its unique low-temperature and high-speed wash-off technology. It further delivers excellent right-first-time performance, with outstanding compatibility, levelling properties, and on-tone build-up. The cost-effective formulation reduces recipe costs for medium-dark shades while both minimizing processing costs and eliminating reprocessing. It also increases mill output by up to 25% or more.

Using AVITERA® ROSE SE, brands can stand out with brilliant bluish-red textile products in a broader shade gamut. The dyes offer very good light fastness levels for classic bluish trichromatic element, with exceptional overall fastness performance. Products dyed with AVITERA® ROSE SE have the highest chlorine resistance, tailormade for stringent Japanese and US laundering requirements, and are suitable for use with Huntsman’s HIGH IQ® Lasting Color Eco color-retention program. With minimal chance of cross-staining, they are ideal for red-white striped cotton knit fabric.

AVITERA® ROSE SE is fully compliant with the most stringent industry and brand-specific restricted substance lists. It is bluesign® approved and is suitable for STANDARD 100 by OEKO-TEX® certified textile products.

Launched by Huntsman Textile Effects in 2010, the first-generation AVITERA® SE dyes set the benchmark for sustainability in the textile industry. The second generation expanded the range’s color palette from the palest to the deepest and darkest shades. The third generation further enhances the economic sustainability of the AVITERA® range while delivering unrivalled environmental benefits, outstanding operational performance, and attractive textiles with exceptional overall fastness.