From the Sector

From 2 to 4 September 2023, twenty Chinese fashion brands will present themselves for the first time on an international platform under the umbrella of CHIC, China International Fashion Fair. On 900 sqm CHIC presents the FASHION CHINA pavilion at Who's Next with a selection of Chinese womenswear, menswear, sportswear, and hats.

Womenswear is represented by Ellassay, Laurèl (founded in Munich, Germany), JNBY, LUO ZHENG, RAXXY (women and men), KEYONE (hats for women, men, kids, no gender), Thread & Story, MAY D.WANG Cashmere & Silk, Yvonne CHOI, SE JIE, VAN SUNSUN, SELAH, EXTENDED, ARYA CASH, JORE BAUDRY, CANMADE and HEMPEL International.
Menswear is represented by KB Hong by K-BOXING and JOEONE. Exclusive sportswear will be shown by FENGGY.

FASHION CHINA is planned as a prelude to the presentation on further international platforms and is to complete CHIC's offer as a service point for Chinese fashion brands in the future.

Around 500 exhibitors with international participation from Europe and Asia are expected at the next CHIC in Shanghai from 28 to 30 August. CHIC - China International Fashion Fair is organised by China National Garment Association in cooperation with China World Trade Center Co. Ltd.

The PREMIUM and SEEK teams around Anita Tillmann and Jörg Arntz prove their skills with the success of the new Trend and Event Platform. The format, newly shortened to just two days, showed a total of 450 curated, international brands of the new generation, with 250 brands at PREMIUM and 200 brands at SEEK. The motto was quality over quantity. In addition to the brands, the focus was clearly on the know-how of experts from sustainability, tech, and business. If you didn't discover or learn anything new in the last two days you missed out. Visitors from all over the world came to Station Berlin to see what the Premium Group had come up with for this edition - and it did not disappoint.

PREMIUM reinvents itself
The newly curated brand portfolio with many international and unexposed brands were very well received by the community and invited buyers and visitors to explore a diverse, exciting, and coherent brand landscape. The atmosphere was characterised by lightness, lots of sunshine, and good conversations.

For the first time, PREMIUM and the Fashion Council Germany joined forces to present the showroom "CURATED by Fashion Council Germany" with avant-garde designers from Germany and Ukraine. The tech format Yonnaverse addressed the most important innovations for profitability and sustainable growth through digital progress. The event took place physically, digitally, and in the Metaverse.

Iranian artist and milliner Maryam Keyhani showed what surrealism marketing and tangible art can look like with her oversized hat, which floated happily over the grounds and caused surprised faces. The installation by the Italian designer Innerrraum from Berlin was dedicated to Anita Tillmann in gratitude for her international success. Artists such as Sophie Douala from France, Claudia Gillies from New Zealand, and Grycja Erde from Ukraine were a welcome addition in making the PREMIUM visit an experience.

The diverse portfolio also included a range of beauty brands and the beauty lounge offered much-loved make-up, hair and nail touch ups. There were also many new things to discover in the retail sphere. Vintage & Rags presented a new retail concept for second-hand fashion and SPSR showed how to take retail entertainment to the next level through unique live consumer engagement. On the Content Cube stage, Daniel Steindorf, the former owner of Überfahrt, spoke with Inga Klaassen from J'N'C about hospitality fusion, community, and retail, next to other speakers.

SEEK put a stronger focus on sustainability
As in previous editions, a relaxed and positive mood prevailed at SEEK. The community was happy to finally fall into each other's arms again. SEEK convinced with high-quality and original brands and an even stronger focus on sustainability. For the first time, SEEK's brand portfolio consisted of 50% sustainable brands, further strengthening the Conscious Club and allowing it to flourish. The Conscious Club was supported by the sustainability experts from studio MM04, whose 202030 - The Berlin Fashion Summit Denim Pop-up ensured a full Content Cube.

Decision-makers and fashion professionals discussed the learnings of the denim transformation, the new green claims of the EU textile strategy as well as pragmatic solutions on how to remain and act more sustainable and competitive as an industry and individual brand. As a counterpart to Black Friday, Cold Friday, initiated by Dojo Cares, was presented as the "biggest awareness campaign since sales days have existed". Fair fashion and fair working conditions were the focus of the final conference of the "Good Clothes Fair Pay" press conference by Fashion Revolution, which was also part of the Conscious Club. On top of a lot of sustainability inspiration, for the first time there was a space for D2C brands such as VGB and ADR Atelier Roupa, who were involved both as brands and as speakers in the content programme. For two days, two stages were filled with talks and panels with the most relevant themes from fashion, lifestyle, culture and business. Gen Z, Gen Y and Gen Alpha met for espresso martinis and club culture vibes at "Platte raves the Ground" to discover and stage the coolest styles of the scene.

Die kommende Supreme Body&Beach verspricht viel. Bereits im Mai, zwei Monate vor Messestart, konnte Projektleiterin Sybille A. Mutschler einen starken Andrang auf Ausstellungsfläche vermelden und sich über eine Vielzahl von Neu-Aussteller Anfragen freuen. Dies unterstreicht einmal mehr die Bedeutung und den Stellenwert der Supreme Body&Beach, welche vom 23. bis 25. Juli 2023 in der Location der The Supreme Group im MTC world of fashion / Haus 1 in München stattfindet.

Trends und richtungsweisende Impulse im Wäschesegment werden hier gesetzt. Von Dessous, Mieder, Tag- und Nachtwäsche, Strümpfe als auch Home-, Lounge- und Active-Wear und jetzt im Sommer maßgebend für Bademode finden Einkäufer und Besucher vorwiegend aus dem im DACH-Markt alles, was trendweisend im Sommer 2024 getragen wird.

Neu dabei sind unter anderem LOVE STORIES aus Amsterdam, PRIMO aus Glowno/Polen und die deutschen Brands STYLE ICON aus Berg und LIN VA PAI aus Berlin. Langjährige Partner der Supreme Body&Beach wie MEY, ANITA sowie ULLA präsentieren ihre Highlights sowie wichtige Basics der kommenden Saison und runden damit das Portfolio der Supreme Body&Beach ab. Für das Bade- und Strandmodesegment zeigen Hersteller wie MARYAN, CYELL, ROIDAL und SEAFOLLY ihre Kollektionen, die im nächsten Sommer am Strand oder an der Poollandschaft getragen werden.

adidas unveils its new campaign to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023™. The campaign is dedicated to next gen icons Alessia Russo, Lena Oberdorf and Mary Fowler and looks to drive more global attention for the game and inspire other young women and girls to follow in their footsteps.

Marking adidas’ most impactful Women’s World Cup campaign to date, the brand unites its global family of football legends and advocates of the women’s game. Headlined by a series of fast-paced films, the campaign welcomes a star-studded line up of David Beckham, Leon Goretzka and Ian Wright, actor and football fan, Jenna Ortega, as well as Argentina’s World Cup hero, Lionel Messi. They come together to celebrate the skills that Russo, Oberdorf and Fowler are renowned for, from vision and interception to power, creativity and accuracy.

The films are part of a new creative proposition from adidas for the upcoming tournament. ‘Play Until They Can’t Look Away’ aims to platform and showcase some of the world’s greatest football players on the biggest stage – whose skills and passion for the game demand global attention and support.

Set against the soundtrack of SL2’s iconic song, On a Ragga Tip, fans see World Cup winner, Lionel Messi, alongside Mary Fowler, guiding both viewers and Jenna Ortega across the world to Fowler’s home country of Australia , with preparations for the biggest women's sporting moment underway.

Meanwhile, David Beckham and Ian Wright, alongside his granddaughter, Women’s Arsenal FC player, Raphaella Wright-Phillips, are unable to look away in a supermarket as Russo spectacularly weaves her way through the narrow aisles, in her own creative fashion. Finally, Goretzka is expertly interrupted while bowling as Oberdorf whizzes around an arcade, powerfully intercepting balls in each scene to achieve a high score of her own.

Paying respect to those who have gone before, the films are also filled with subtle references to memorable moments that football super fans will revel in, including shirt numbers, iconic tournament balls, plus much more.

Archroma has won several major accolades at the Just Style 2023 Excellence Awards:

• Business Expansion – Digital Platform award: Color Atlas online library
• Innovation – Dyes award:
  o FiberColors®
  o Diresul® Evolution Black liq
  o NOVACRON® Atlantic EC-NC

Digital Platform Award for The Color Atlas by Archroma®
The Color Atlas by Archroma® empowers fashion designers and stylists with off-the-shelf color inspiration and the ability to quickly and reliably execute their design intent with products that meet their desired sustainability profile and comply with international eco-standards.

Innovation Awards for Dyeing Technologies
Archroma was also recognized for its innovation in dye technology with three Just Style Excellence Awards.

Archroma’s FiberColors® technology was awarded for helping move the industry towards a circular economy. Synthesized with a minimum 50% textile waste based raw material, FiberColors® transforms pre- and post-industrial fashion and textile waste into gorgeous upcycled colors – allowing brands to color their new collections with their pre-loved collections.

Diresul® Evolution Black liq, based on the company’s latest synthesis technology, has advantages over traditional sulfur black including large reductions in the amount of water needed in dye synthesis and a unique shade and wash-down effect when compared with existing black denim.

Novacron® Atlantic EC-NC won its Just Style Excellence Award for addressing mill challenges with the industry’s first blue element to deliver chlorine- and nitrogen oxide (NOx)-fastness alongside lightfastness. Based on a patented dye molecule, it offers a trouble-free way to produce more sustainable cotton casual wear and home textiles that look as good as new for longer.

RadiciGroup took part in the Phygital Sustainability Expo, this year in its fourth edition, which was held in Rome on 5 and 6 July. This event is entirely dedicated to the ecological transition of fashion and design brands through technological innovation. The show is an important platform for discussion on sustainable transition issues, involving Italian and international brands, fashion tech start-ups, representatives from the institutional, business and educational fields, and consumers.

RadiciGroup's participation in the event was further evidence of the Group's commitment to making a contribution to sustainability and circularity in the fashion and textile industry, in collaboration with all the other players in the supply chain. During the narrated fashion show, held on the evening of Wednesday, 5 July, in the evocative archaeological complex of the Imperial Forum Museum, RadiciGroup presented a maxi dress made of Biofeel® eleven, a yarn of completely natural origin featuring high technical, aesthetic and environmental performance. This yarn is produced starting from a small bean cultivated in India on semi-arid land and thus does not compete with human food production. These beans yield a special oil ideal for obtaining biopolymers, such as the one produced by Arkema and spun into yarn at RadiciGroup in Italy.

The dress is not only made from a low environmental impact raw material, but is also an example of ecodesign: the garment was realized on a Shima Seiki WholeGarment knitting machine, where the entire item was knit directly from spools of Biofeel® eleven yarn, bypassing the traditional stages of weaving and tailoring. It is a zero-waste process, as only the quantity of yarn strictly needed for the garment is used.

Biofeel® eleven yarn endows the dress with unique characteristics, including low moisture absorption, greater lightness and high resistance and durability. Besides being 100% biobased, the yarn is also 100% recyclable because it is made of a mono-material polymer, which facilitates its end-of-life recycling and processing into new materials suitable for any application requiring high performance.

This season, adidas Originals and the progressive Ukrainian label KSENIASCHNAIDER have come together to present a collaborative collection featuring a host of unconventional garments, footwear, and accessories.

Founded in 2011 by Ksenia and Anton Schnaider, KSENIASCHNAIDER is a Kyiv-based independent fashion house centered on creating boundary pushing ready-to-wear, denim, and upcycled apparel and accessories. Drawing on Ksenia’s design language and Anton’s engineering logic, the partners’ eponymous label continues to challenge established conventions to boldly project a new vision of the future.

The collection is anchored by a host of garments which blend the Ukrainian house’s signature aesthetic with adidas’ instantly recognizable brand codes. First, an array of denim pieces – including jeans, jackets, and shirt dresses – are elevated with frayed edges, voluminous cuts, and idiosyncratic details. Second, fresh takes on a timeless adidas classic stand out as adiColor tracksuits, corsets, and dresses are reworked in a patchwork finish.

The adidas Originals x KSENIASCHNAIDER collection launches on July 1st.

Kornit Digital LTD., a leader in sustainable, on-demand digital fashion and textile production technologies, announced the Company successfully concluded its exhibition at ITMA 2023, experiencing high volumes of engagement with new customers from key regions, such as India, Turkey, China, Central and South America.

With its industry-first vibrant new NeoPigment™ Vivido digital inks, the Kornit Presto MAX had a strong reception at ITMA. Also taking center stage was the anticipated Kornit Apollo platform, which delivers on the industry need for automated, high-throughput digital on-demand garment decoration at scale. Built on tested Kornit MAX technology, the Apollo effectively brings sustainable digital production to the mainstream.

“Our Apollo system was welcomed at ITMA by an industry now realizing that digital is the only solution for making fashion and textile production sustainable, producing closer to the end consumer, eliminating problematic inventory, and delivering the highest quality without sacrificing profitability,” said Omer Kulka, Chief Innovation Officer at Kornit Digital.

Bangladesh will stage the world’s first climate conference for the fashion industry this autumn, on 12 October. The Bangladesh Climate Action Forum will convene policy makers, garment manufacturers, fashion retailers and other industry stakeholders to look at solutions for decarbonising global textile supply chains.

The event will focus on technological and financial challenges around reducing emissions. Most of the world’s leading fashion brands have now set ambitious targets for reducing supply chain emissions. These targets relate to 2030 by which time many brands aim to reduce emissions by 50 per cent, and 2050 where most fashion brands aim to be carbon neutral.

The Bangladesh Climate Forum Action will examine causes of climate crisis, its urgency, impacts we have already seen, and what we can expect under both businesses as usual and rapid decarbonisation scenarios.

Also presenting at the event will be the Government of Bangladesh, which will address Bangladesh’s actions to mitigate the impacts of the climate crisis. Bangladesh is particularly vulnerable to climate change and is ranked the seventh extreme disaster risk-prone country in the world according to a report from the Global Climate Risk Index 2021. Tropical cyclones, tornadoes, floods, coastal and riverbank erosion, droughts and landslides are the major climate-induced hazards in Bangladesh.

The Bangladesh Climate Forum Action will also look at approaches towards decarbonization, including NetZero goals and timelines. Speakers will discuss globally recognised pathways for electricity/transportation/industry decarbonisation.

Renewable energy will also be under discussion. If fashion brands are to hit climate targets, it is imperative that supply chains switch to renewable energy and away from gas and fossil fuels. The event will look at challenges around the de-carbonisation of the electricity grid in Bangladesh, as well as the rate of transition toward renewable resources by garment factories, including solar power.

A key element of the event will be evaluation of practical solutions for Bangladesh’s RMG industry. It will profile specific solutions such as energy efficiency, machine upgrades, the electrification of thermal loads, direct power purchase agreements and biomass fed thermal systems. It will also discuss the challenges faced in the industry including business climate (and cycles), pricing, financing challenges, target setting and execution, policy opportunities, knowledge gaps and availability/scaling of solutions.

Financial challenges around decarbonisation of supply chains are significant, and it is far from clear who will pay for the technological upgrades required. While some investment support systems exist – such as lower interest financing – these are not always available, accessible or affordable for the majority of the RMG companies.

The event will explore financial options, changes to business/pricing models, opportunities for de-risking/underwriting investments, direct investment and other tools that need to emerge to address financial challenges and plug the funding gap. The event will also explore opportunities to decouple climate action from business cycles so that the 2030 targets can be met.

The Sorting for Circularity USA consortium project welcomes new partners and expands its North American geographical scope. Fashion for Good is pleased to announce the addition of lululemon as an external brand partner, joining the existing seven brand partners. They also welcome their new implementation partners Helpsy, United Southern Waste Material, Goodwill Industries International Inc., and its members Goodwill of Colorado, Goodwill Industries-Suncoast, Inc., Goodwill of the Finger Lakes, and Goodwill of San Francisco Bay. Additionally, Fashion for Good is pleased to recognise adidas as the project's lead sponsor, facilitating the complete realisation of the project scope.

Fashion for Good, together with Resource Recycling Systems, launched the Sorting for Circularity USA consortium project in January 2023. The project will conduct an extensive consumer survey to map the journey of a garment from closet to end of use, and present a comprehensive snapshot of textile waste composition generated in the United States. The insights gained from this 18-month project will help to scale collection, sorting, and recycling innovations and inform decisions on necessary investments and actions.

Within the first 6 months, the project has expanded to cover 6 key states: California, Texas, Florida, New York, New Jersey and Colorado. Additional implementation partners have also signed on to support the fibre composition data analysis: Secondary Materials and Recycled Textiles (SMART) Association, Helpsy, United Southern Waste Material, and Goodwill Industries International Inc., with its members Goodwill of Colorado, Goodwill Industries-Suncoast, Inc., Goodwill of the Finger Lakes, and Goodwill of San Francisco Bay. Resource Recycling Systems will drive the dissemination and analysis of the consumer survey together with New York State Center for Sustainable Materials Management and Syracuse University Center for Sustainable Community Solutions, and execute the textile composition analysis using Matoha’s near infrared devices with advisory support from Circle Economy.

Demonstrating the importance of pre-competitive collaboration in tackling the industry’s biggest challenges, lululemon joins Eastman, H&M and Nordstrom as key project partners, together with Fashion for Good corporate partners adidas, Inditex, Levi Strauss & Co., and Target. Adidas' lead sponsorship ensures a deeper analysis of USA textile waste infrastructure and the identification of valuable opportunities for advancement.

In the USA, textile waste is the fastest-growing segment of the country's waste stream, with 85% of discarded textiles ending up in landfills*. Understanding the composition of material, volume and location of used textiles is crucial for capturing them and sorting them for the best and highest quality end use. Moreover, the range of national and regional geographies within the Sorting for Circularity project series enables for nuanced cross-country comparisons - revealing differences in the textile waste generated and infrastructure required.

Sorting for Circularity, a framework co-developed by Fashion for Good and Circle Economy, aims to (re)capture textile waste by unlocking the feedstock potential for recycling, expedite the implementation of game changing automated sorting technologies such as near-infrared spectroscopy and advanced textile-to-textile recycling, and drive circularity within the fashion value chain. The project builds on the success of Sorting for Circularity Europe and India, which revealed insights on material composition, volume, and location of used textiles and provided a solid foundation to accelerate textile recycling in those respective geographical locations.

*United States Environmental Protection Agency (2019). National Overview: Facts and Figures on Materials, Wastes and Recycling.