From the Sector

• Currency-neutral sales up 4%, reflecting continued double-digit growth outside Greater China
• Gross margin down 1.0pp to 49.1% as price increases were more than offset by increased supply chain costs, higher discounting, and an unfavorable market mix
• Operating profit of € 564 million reflecting an operating margin of 8.8%
• Net income from continuing operations of € 66 million negatively impacted by several one-off costs totaling almost € 300 million as well as extraordinary tax effects in Q3

“The market environment shifted at the beginning of September as consumer demand in Western markets slowed and traffic trends in Greater China further deteriorated. As a result, we saw a significant inventory buildup across the industry, leading to higher promotional activity during the remainder of the year which will increasingly weigh on our earnings,” said adidas CFO Harm Ohlmeyer. “We are encouraged by the enthusiasm for the upcoming FIFA World Cup which is already noticeable in our Football revenue growth. And in North America we are gearing up for an exciting upcoming basketball launch.”

In the third quarter, adidas’ currency-neutral revenues increased 4%. While the company experienced high-single-digit top-line growth during the first two months of the period, deteriorating traffic trends in Greater China as well as slowing consumer demand in major Western markets weighed on the revenue development in September. In addition, the company’s decision to suspend its own operations in Russia at the end of Q1 significantly reduced revenues by more than € 100 million during the third quarter, particularly impacting the company’s direct-to-consumer (DTC) business. In euro terms, the company’s revenues grew 11% to € 6.408 billion in the third quarter (2021: € 5.752 billion).

From a category perspective, revenue growth was the highest in adidas’ strategic growth categories Football and Running, both growing at strong double-digit rates. In Football, the jersey launches ahead of the FIFA World Cup 2022 fueled consumer excitement prior to the tournament. Revenues in Running were driven by the latest iterations of adidas’ successful running franchises, including Adizero and Supernova, which both grew more than 50% during the quarter. On the Lifestyle side, the further scaling of the successful Forum and Ozweego franchises led to strong double-digit growth for both product families. At the same time, additional highly limited drops as part of the Gucci and Balenciaga partnerships continued to spark excitement around the adidas brand.   

From a regional perspective, revenue growth was driven by the company’s Western markets and APAC, which combined continued to grow at a double-digit rate (+12%). In EMEA, revenues grew 7% despite the loss of revenue in Russia/CIS of more than € 100 million. Revenues in North America increased 8% during the quarter driven by a double-digit increase in the company’s DTC channel. In APAC and Latin America, revenue growth accelerated compared to Q2, reaching 15% and 51% respectively, year-on-year. In contrast, the company’s top-line development in Greater China continues to be severely impacted by the challenging market environment, mainly related to the ongoing covid-19-related restrictions. While the company’s own retail revenues in Greater China increased 7% in the third quarter reflecting a robust sell-out, the significant product takebacks reduced the company’s sell-in and resulted in a revenue decline of 27% for the market as a whole during the three-month period.  

Strong bottom-line improvement in 2023  
In 2023, the company expects the non-recurrence of the one-off costs of around € 500 million occurred in 2022 to have a positive impact on the net income development in the same magnitude. In addition, in light of the challenging market environment, adidas established a business improvement program to safeguard the company’s profitability in 2023. As part of this program the company has launched several initiatives to mitigate the significant cost increases resulting from the inflationary pressure across the company’s value chain as well as unfavorable currency movements. In total, the program, which will result in one-off costs of around € 50 million in the fourth quarter of 2022, is expected to compensate cost headwinds of up to € 500 million in 2023. In addition, it is expected to deliver a positive profit contribution of around € 200 million next year. 

Inspired by this innate desire to experience nature and a shared vision, adidas TERREX has teamed up with fashion-forward Japanese outdoor label and wander on a collection that will take hikers from city centre to mountain top (and back again) in style.

Since its inception, adidas TERREX has focused on providing people with the clothing and apparel they need to realize their individual goals in the outdoors and enjoy the benefits of nature.

Tokyo designers Keita Ikeuchi and Mihoko Mori, meanwhile, launched their own outdoor label and wander in 2011 to bring more creativity to outdoors wear. By pairing high-fashion design with the practical requirements needed for adventure, theirs is a modern approach to apparel that works both in the wild, and on the streets.  

Together, adidas TERREX and and wander have collaborated on a multi-seasonal collection that ties these philosophies together to help people enjoy more outdoors experiences.

With a striking visual update, the lightweight TERREX Free Hiker 2 offers grip on a range of surfaces, and a responsive BOOST midsole that delivers incredible energy return. With a breathable upper and a sock-like fit that adapts to every step, this supportive shoe made in part with Parley Ocean Plastic is ready for adventure, anywhere.

With the TERREX Free Hiker 2 taking care of the feet, the TERREX XPLORIC and wander COLD.RDY Down Jacket is a functional essential with eye-catching design. COLD.RDY insulating material help keep the warmth in, while prominent TERREX x and wander reflective prints on the jacket and detachable hood help it stand out. With an array of pockets and adjustable features for the right fit, this versatile jacket’s natural habitat is everywhere. It’s also made in part with recycled materials.

adidas TERREX x and wander graphics and reflective detailing have been worked into the rest of an adventure-ready outdoor clothing collection that also includes a TERREX Fleece Jacket, loose-fit unisex TERREX Graphics Hoody and TERREX Pants.

Also available in the adidas TERREX x and wander collection are breathable Merino Wool Hiking Socks made with COLD.RDY technology for snug hiking , a quilted Winterized Bucket Hat, and a lightweight AERO.RDY Hiking Backpack that is loaded with features to look after outdoor essentials.

adidas announces preliminary results for the third quarter and adjusted its full year 2022 guidance. The company’s new outlook takes into account a further deterioration of traffic trends in Greater China as well as a significant inventory build-up as a result of lower consumer demand in major Western markets since the beginning of September, which is expected to lead to higher promotional activity during the remainder of the year. The new outlook also reflects several one-off costs impacting the company’s bottom-line results in both the third and fourth quarter of the year.

Based on preliminary numbers, adidas’ currency-neutral revenues grew 4% during the third quarter. Currency-neutral sales in Greater China declined at a strong double-digit rate reflecting the continued widespread covid-19-related restrictions as well as significant inventory takebacks. Excluding Greater China, currency-neutral revenues in the company’s other markets combined continued to grow at a double-digit rate during the quarter. In euro terms, the company’s sales increased 11% to € 6.408 billion in Q3. The gross margin declined 1.0 percentage points to a level of 49.1% and operating margin reached 8.8% during the third quarter (2021: 11.7%). Net income from continuing operations was € 179 million in Q3 (2021: € 479 million). The bottom-line development during the quarter reflects several one-off costs totaling almost € 300 million on the net income level. The majority of these expenses reflect the company’s decision to initiate the wind-down of its business operations in Russia. In addition, non-recurring costs related to accelerated cash pooling in high inflationary countries, a recently settled legal dispute as well as higher provisions for customs-related risks also had an adverse effect on the company’s gross profit, operating overheads as well as financial and tax expenses in the quarter.

As a result of the deteriorating traffic trend in Greater China, higher clearance activity to reduce elevated inventory levels (up 63% on a currency-neutral basis at the end of Q3) as well as total one-off costs of around € 500 million on the net income level in 2022, the company reduced its full year guidance. adidas now expects currency-neutral revenues for the total company to grow at a mid-single-digit rate in 2022 (previously: mid- to high-single-digit rate), reflecting double-digit revenue growth during the fourth quarter. This growth will be driven by adidas’ strong product pipeline, support from the FIFA World Cup 2022 as well as easier prior year comparables. The company’s gross margin is now expected to be around 47.5% in 2022 (previously: around 49.0%). Consequently, the company’s operating margin is now forecasted to be around 4.0% in 2022 (previously: around 7.0%). Net income from continuing operations is expected to reach a level of around € 500 million (previously: around € 1.3 billion).

In 2023, the company expects the non-recurrence of the one-off costs of around € 500 million occurred in 2022 to have a positive impact on the net income development in the same order of magnitude. In addition, in light of the challenging market environment adidas established a business improvement program to safeguard the company’s profitability in 2023. As part of this program the company has launched several initiatives aimed at mitigating the significant cost increases resulting from the inflationary pressure across the company’s value chain as well as unfavorable currency movements. In total, the program, which will result in one-off costs of around € 50 million in the fourth quarter of 2022, is expected to compensate cost headwinds of up to € 500 million in 2023. In addition, it is expected to deliver a positive profit contribution of around € 200 million next year.

Monforts has installed and commissioned a new Montex finishing range at the Baltic Works of Halley Stevensons in Dundee, Scotland, to further boost the weatherproofing specialist’s highly flexible operations.

The range, with a working width of two metres, was built at the Montex assembly plant in Austria and consists of a Montex®Coat coating unit in knife execution for paste and foam coating and a Montex 8500 6F stenter.

Founded in 1864, Halley Stevensons has amassed unique technical know-how and manufacturing experience in the art of waxed cotton for weatherproofed fabrics and is able to provide international orders in custom colours and finishes to very low minimum quantities where required. The company exports worldwide and its premium brand customers include Belstaff, Barbours, Filson and J.Crew.

The range has replaced one of the company’s older stenter/coating lines and has already enabled Halley Stevensons to recreate various products with lower coating applications at higher speeds than was previously possible.

Waxed cotton was originally developed by sailors in the early 15th century when Scottish North Sea herring fleets began treating flax sailcloth with fish oils and grease in an attempt to waterproof their sails. Remnants of these sails were used by the sailors as capes to withstand the high winds and sea spray.

By the mid 1850s, sailcloth was being treated with linseed oil, but while initially highly effective, it would yellow and stiffen through weathering over time and eventually lose its waterproofing qualities.

In the years that followed, various treatments were applied to cottons in an attempt to find the most effective weatherproofing solution, and the combination of densely-woven cotton impregnated with a paraffin waxed coating proved most successful. For over 150 years, Halley Stevensons created many different variations of both woven constructions and finishing treatments and now supplies thousands of metres of waxed cotton every year, with each roll produced to custom specifications.

“The beauty of waxed cotton is its durability and longevity,” says Managing Director James Campbell. “The fabrics are breathable, with the wax adjusting to ambient temperatures to be softer and more breathable in warm weather and stiffer and more wind proof in cold conditions.”
While traditional waxes are petroleum or paraffin based, Halley Stevensons has always been comfortable about using a waste product from industry and reusing it to make products that last a lifetime.  

“We are always exploring different finishing techniques and one of our most popular finishes is our hybrid aero – an emulsified blend of waxes,” Campbell says. “This fabric is water repellent but has little wax in the mixture so the handle is much drier to touch than the traditional wet waxes.”

The company has also recently launched a new 100% plant-based wax – Ever Wax Olive – consisting of a blend of olive oil, rape seed and castor bean with comparable water repellence to petroleum and a far better rating than other natural waxes which have come before it.

“The high tradition of skills and fabric innovation imposed by our original guildsmen is still our benchmark standard of honest workmanship today,” Managing Director James Campbell concludes “We use responsibly sourced cotton fabrics and processes that are gentle to the product and low impact to the environment. Our dyeing methods use very low levels of water and our waxes are simply heated up for application and cooled down to store when not in use, meaning no waste discharges. Now, with this new Monforts line, we are also achieving running speeds two-to-three times faster than with the older stenter, combined with less gas usage. It’s proved a great partnership.”

adidas is adjusting its outlook for the financial year 2022. While second quarter results were somewhat ahead of expectations reflecting continued strong momentum in Western markets and a return to growth in Asia-Pacific, the company has been experiencing a slower-than-expected recovery in its business in Greater China since the start of the third quarter. Previously, the company had assumed that in absence of any major lockdowns as of Q3, currency-neutral revenues in the region would be flat during the second half of the year versus the prior year level. However, given the continued widespread covid-19-related restrictions, adidas now expects revenues in Greater China to decline at a double-digit rate during the remainder of the year.

As a result, adidas now expects currency-neutral revenues for the total company to grow at a mid- to high-single-digit rate in 2022 (previously: at the lower end of the 11% – 13% range). Because of the less favorable market mix due to lower-than-expected revenues in Greater China as well as the impact from initiatives to clear excess inventories in this market until the end of the year, the company’s gross margin is now expected to be around 49.0% in 2022 (previously: around 50.7%). Consequently, the company’s operating margin is now forecasted to be around 7.0% in 2022 (previously: around 9.4%) and net income from continuing operations is expected to reach a level of around € 1.3 billion (previously: at the lower end of the € 1.8 billion – € 1.9 billion range).

So far, the company did not experience a meaningful slowdown in the sell-through of its products or significant cancellations of wholesale orders in any other market. Nevertheless, the adjusted guidance also accounts for a potential slowdown of consumer spending in these markets during the second half of the year as a result of the more challenging macroeconomic conditions.

Despite these headwinds, adidas continues to expect double-digit revenue growth during the second half of the year for the total company. In addition to easier prior year comparables, the acceleration will be driven by adidas’ strong product pipeline, the restocking opportunity with its wholesale customers given unconstrained supply as well as the support from major sporting events.

Based on preliminary numbers, adidas’ currency-neutral revenues grew 4% during the second quarter. This increase was driven by strong double-digit growth in North America and Latin America, high-single-digit growth in EMEA (also double-digit growth excluding negative Russia/CIS impact) as well as a return to growth in Asia-Pacific. In euro terms, sales increased 10% to € 5.596 billion. The company’s gross margin declined 1.5 percentage points to a level of 50.3% and operating margin reached 7.0% during the second quarter (2021: 10.7%). Net income from continuing operations was € 360 million in Q2 (2021: € 387 million) supported by a one-time tax benefit of more than € 100 million due to the reversal of a prior year provision.

The 50th INNATEX fair opens its gates to a Green Fashion trade audience from 29 to 31 July 2022 in Hofheim-Wallau, near Frankfurt. At this anniversary fair, over 200 labels will be exhibiting, a wide range of experts and organisations will be gathering, and elaborate features and facilities are planned for the Rhein-Main exhibition centre.

According to INNATEX project manager Alexander Hitzel, one highlight is the Community Area, which brings together a range of experts. In short lounge talks, they reveal insights into what they are currently working on and a dialogue format encourages personal discussion. Mirjam Smend, whom we know well from Greenstyle Munich, introduces her recently launched sustainability magazine, Pureviu, and facilitates the morning talks.

Alongside standard bodies such as IVN and GOTS, which have taken part in INNATEX for many years, younger projects such as Fairmodel and the digital platform Retraced will be part of this special area. Fairtrade Germany, Femnet and the VDMD are to be found there too. Almost all of them are joining in with the Ask Me Anything dialouge format. Interested attendees can pre-book a slot of up to ten minutes for a personal discussion with the expert of their choice.

The supportive activities that had to be suspended during the pandemic are enjoying a comeback at this year’s summer fair: five newcomers to INNATEX designated DesignDiscoveries will be presenting their projects in another special area. Vegtus, from Barcelona, produces sneakers and other products from cactus leather. Natural textiles such as organic cotton are used by Lounge Cherie, a yoga fashion label.

Products for kids through to seniors, classics and streetwear, footwear and accessories
Nordlicht similarly relies on recyclable, renewable natural fibres for its outerwear, bags and accessories. The field of circular fashion is also served by the remaining two Design Discoveries. Both Nature is Future, with its handmade sneakers, and Freibeutler, with its functional rucksacks, make extensive use of recycled materials, while also paying due attention to broader sustainability aspects.

Regular INNATEX exhibitors include Lana, Chapati and Didymos, all of whom are also celebrating anniversaries. Labels such as Anokho with their colourful accessories in jacquard fabrics and Danish label Angel Circle with its plus-size fashion are exhibiting for the first time.

EURATEX has just released its Spring report, offering a detailed insight into trade figures for the European textile and apparel industry in 2021. The numbers are encouraging: comparing with the dramatic corona-year 2020, EU exports of textile and clothing articles increased by +10.6%, while imports dipped by -7.5%. As a result, the EU trade deficit improved, even it remains significant (- €48 billion).

Furthermore, import prices went slightly down in clothing and dropped in textiles, following a strong decrease of Chinese import prices of face masks and protective medical supplies.

The boost in exports was mainly due to strong performance on the Swiss, Chinese and US markets. On the other side, EU sales of textile & clothing to the United Kingdom fell sharply (-23%), due to Brexit new requirements, customs’ delays and shortage of truck drivers.  Imports from the EU top supplier, China, plunged by -28%, corresponding to €13 billion. Similarly, textile and clothing imports from the United Kingdom recorded a sharp decrease over the period (-48%, equal to €-3 billion).

Director General Dirk Vantyghem commented: “the 2021 export figures, presented in this Spring report, confirm that EURATEX members have gained momentum; even if energy prices are causing some serious short-term disruptions, our long-term ambition remains to be a world leader on sustainable textiles.”

The international trade dimension is indeed critical for the competitiveness of the European textile ecosystem, and needs to be fully embedded in the EU’s Strategy for Sustainable and Circular Textiles. The Commission insists that “all textile products placed on the EU market, are durable, free of hazardous substances, produced respecting social standards…” This is an essential condition to create a level playing field between all textile and apparel companies, regardless of their production base. With €100 billion of imports, and over 20 billion of “foreign” textile items put on the Single Market, this requires a dramatic upscaling of market surveillance, without however disrupting fluid supply chains.

Looking at the impact of war in Ukraine, EURATEX has strongly condemned the Russian aggression, and offered support to the Ukrainian textile industry. Ukraine offers valuable sourcing opportunities for European textile and apparel brands, as part of a broader nearshoring trend, which seems to emerge from the trade figures.

A new interview study from NGO ChemSec shows that there is a gap between supply and demand when it comes to recycled materials, causing confusion and bottlenecks. Among other things, suppliers go out of their way using elaborate trade schemes to reach the coveted ”100% recycled” tag, which – it turns out – is not that important to consumer product brands. Far more crucial aspects, according to several major B2C companies, are:

• Honest communication towards customers
• Comprehensive information from suppliers
• Clear standards for recycled material

These are some of the conclusions from NGO ChemSec’s survey and interview study with 26 highly well-known consumer product brands. All brands responded to a survey concerning their current plastic use, as well as their needs, expectations and challenges regarding using more recycled material, to enable the shift to a circular economy for plastics.

Ten of the brands then participated in in-depth interviews on the same topics:, Essity, H&M, IKEA, Inditex , Lego, Mars,  SC Johnson, Tarkett, Unilever and Walgreens Boots Alliance.

Is non-mechanical recycling the answer?
Only about ten percent of all discarded plastics is recycled today, which is of course not nearly enough to achieve a circular plastics economy. Despite ambitions and initiatives to reduce plastics use – replacing the materials with other, more sustainable ones – the “plastic tap” is not expected to be turned off anytime soon. Quite the opposite, which makes raising the recycling rates more important than ever.

Although commercially viable, traditional (mechanical) recycling is afflicted with severe flaws, such as legacy chemicals, quality and functionality issues, as well as the lack of clean and sorted waste streams. The brands cited quality and functionality issues as the main obstacles for using more recycled material in their products.

This opens up for non-mechanical recycling, sometimes referred to as chemical recycling, where the plastic is either dissolved or broken down into smaller building blocks. Harmful additives and other hazardous chemicals can be removed in the process, and a material comparable to virgin plastic can be achieved – at least in theory.

So far, however, non-mechanical recycling technologies are costly, energy-intensive, and often require the addition of a great deal of virgin plastic to work – the very material that needs to be phased out.

The chain of custody models needs to be detangled
Apart from these production issues, there is a wide range of chain of custody models surrounding non-mechanical recycling, including mass balance and book & claim, which enable trade of credits or certificates for recycled material.

This cuts the physical connection between input and output, making it possible for a supplier to sell a material as “100% recycled”, when the actual recycled content could be zero.

This is a major issue for the brands ChemSec has spoken to, who value honest and correct communication towards customers. It turns out, perhaps somewhat surprisingly, that being able to slap a “made from 100% recycled plastic” label on a product is not all that important to brands.

To the brands, a physical connection between input (the discarded plastic waste headed for recycling) and output (the product at least partially made from recycled plastics) is far more important.

A physical connection, along with correct and adequate information from suppliers, as well as clearer standards and guidelines than what is available today, is what brands require to increase the use of recycled material and move us closer to a circular economy for plastics.

• adidas TERREX athlete Laura Dahlmeier tackles Mont Blanc’s Brouillard Pillar with Thomas and Alexander Huber in the film, United By Summits
• The trio are kitted out in adidas TERREX’s new Techrock Mountaineering range
• The adidas TERREX Techrock collection gives climbers the lightweight technical wear required to defy the elements mountainside

Mountaineering is about reaching personal summits. It’s about showing your mettle, finding your freedom and winning in front of no one but yourself and nature.

It’s a version of success that adidas TERREX athlete Laura Dahlmeier is reacquainting herself with. A multiple Olympic and world champion, the German biathlete is used to the noise of winning in front of huge crowds. Now retired, Laura is reconnecting with the challenges of a sport that first gave her a taste of freedom as a child: climbing.
Laura sets herself a particularly formidable goal in United By Summits. In the film, she is joined by German climbing brothers Thomas and Alexander Huber for an ascent of Mont Blanc’s infamous Brouillard Pillar and the rarely-attempted Bonington Route made famous by British climber Chris Bonington in 1965.

For this, and any other climb, mountaineers require lightweight but rugged technical wear that ensures easy movement while defying the elements mountainside, allowing for complete focus on the rock and ice in front of them.

Introducing the adidas TERREX Techrock Mountaineering range – worn by Laura and the Huber brothers in United By Summits as they climb one of the Alps’ most demanding routes.

Keeping climbers dry is the adidas TERREX Techrock Light Gore-Tex Mountaineering Jacket, a lightweight, packable jacket with breathable Gore-Tex Active 3-layer membrane to repel water. Adjustable hood and cuffs are compatible with helmets and gloves.

For insulation on colder climbs, the adidas TERREX Techrock Year Round Down Jacket locks in warmth with adidas-patented HeatSeal baffle construction and PrimaLoft® Gold insulation in the shoulders and cuffs. Pertex® Diamond Fuse 20 Denier yarn provides resistance to abrasion along with a water-repellent DWR-finished fabric.

For rugged, weather-resistant legwear that keeps climbers moving freely on any ascent, adidas TERREX Techrock Mountaineering Softshell Pants balance comfort and protection. Flexible, wool-backed softshell fabric moves easily while a tough nylon surface protects against abrasion. A soft waistband helps prevent bunching under harnesses for an easy-moving silhouette – essential on those long climbing days.

Kitted out in this new adidas TERREX Techrock Mountaineering range 4,000 metres above sea level, Laura and the Huber brothers achieved their goals together.

For its 2021 Green Collection, the Italian luxury hosiery brand Sarah Borghi presents a broadened product offer in terms of colors and categories, meeting the needs of a stylish, yet sustainable consumer. By mixing fashion, quality, innovation and research, the tights and stockings powerhouse continues its development in the journey towards a conscious future.

A decisive step has been added to the brand’s history thanks to the publication of the Integrated Report by Gizeta Calze. Sarah Borghi is one of the first Italian companies in the hosiery sector to include sustainability throughout its business model. A commitment of responsibility and transparency on a path that has been carried on for years and that, today more than ever, becomes of the utmost importance, as stated by Luca Marzocchi, CEO of Gizeta Calze. The Integrated Report provides a complete view of the business strategy, operating model and governance, which combines financial information with sustainability insights, conceived as complementary to other strategies and, indeed, essential for increasing business value.

The collection presents a range of versatile, colorful products combined with extra-luxury comfort and designed for every type of woman: from seductive tights to everyday socks, together with knee- highs, up to athleisure with leggings.
 
The collection features two new generation materials. One is Amni Soul Eco®, a biodegradable in anaerobic conditions polyamide 6.6 yarn that degrades in around 5 years* after disposing of in landfill, developed by SOLVAY and produced and distributed by FULGAR. The other is ROICA™ V550 by leading fiber manufacturer Asahi Kasei, a premium sustainable stretch yarn boasting the Gold Level Material Health Certificate by Cradle-to-Cradle Product Innovation Institute** as it has been evaluated for impact on human and environmental health. Moreover, it smartly breaks down without releasing harmful substances in the environment according to Hohenstein Environment Compatibility Certification. Key elements that makes ROICA™ V550 a precious choice when it comes to Circular Economy material approach.

*Reference System: ASTM D5511 - Standard Test Method for the Determination of Anaerobic Biodegradation of Plastics Under High-solids Anaerobic Digestion Conditions
** The Cradle-to-Cradle Product Innovation Institute, a non -profit organization, administer the Cradle-to-Cradle Certified™ Product Standard. It was created to bring about a new industrial revolution that turns the making of things into a positive force of society, economy and the planet. The Cradle-to-Cradle Certified Product Standard™ provides designers and manufacturers with criteria and requirements for continually improving what products are made of and how they are made aiming to achieve a circular economy approach.