From the Sector

Following the successful commissioning of two new Monforts Montex wide-width stenter lines and additional environmental management equipment at its plant in Germany, GtA – Society for Textile Equipment GmbH – is aiming to be the first textile finishing company to become entirely CO2-neutral in the manufacture of all of its products by 2025.

GtA is a partner company to Germany’s large-format digital printing fabric leader, Georg and Otto Friedrich GmbH, which has has this year been able to considerably expand its portfolio due to the new Monforts lines.

Headquartered in Gross-Zimmern, close to Frankfurt, Georg and Otto Friedrich GmbH and its partners in Germany have an annual production of 37 million square metres of warp knits for a range of end-use applications, including garments, automotive interiors and technical textiles, but increasingly with a concentration on digital printing substrates.

Fault-free textiles

A new standard in pure white, 100% clean and fault-free textile substrates has been demanded by this market in recent years due to the rapid growth in digitally-printed banners and billboards – often referred to as ‘soft signage’.

The substrates of choice for digital printing are 100% polyester warp knits which are resilient and allow excellent take-up of inks, and vibrant colours and clear and precise images to be achieved with digital printing techniques. The knitted construction also has the advantage of elasticity, which is a plus in terms of flexibility for installers.

Critically, the warp knitted fabrics have extremely smooth surfaces which is becoming increasingly important due to the general move away from PVC coatings which were the standard in the past.

It was to finish these fabrics for Georg and Otto Friedrich GmbH as well as providing such services for many other customers, that the GtA plant in Neresheim, Baden-Württemberg, was established in 2015.

The purpose-built plant on a greenfield site was initially equipped with a fully-automated, 72 metre long Monforts installation comprising a washing machine integrated with a 3.6 metre wide, seven-chamber Montex stenter. The line quickly went from single to double shift production and then to 24/7 operation  to meet demand.

Expanded widths

Building on the success of this installation, GtA has now installed two more Montex stenter lines – both in expanded working widths of 5.6 metres and purpose-built at Montex GmbH in Austria.

A six-chamber Montex unit is combined with a washing machine to guarantee the purity of the substrates, while a five-chamber line is integrated with a wide-width coating machine. This new coating capability at GtA has led to a number of new additions to the Georg and Otto Friedrich DecoTex range for digital printing, including wide width fabrics with flame retardant, antimicrobial and non-slip finishes.

The new Montex stenter lines benefit from all of the latest innovations from Monforts, including the Smart Sensor system for the optimised maintenance planning of key mechanical wear components on the stenters. A comprehensive overview of the condition of all parts at any time is now available for operators within the highly intuitive Qualitex visualization software.

With Qualitex, all article-specific settings can be stored and the formulations for thousands of treatment processes called up again at any time. Individual operators can also personalise their dashboards with the most important machine functions and process parameters.

Environmental commitment

GtA is run by a seasoned team of textile professionals led by Managing Director Andreas Niess.

“We have received excellent service from Monforts from the outset and we were happy to place the order for these two new lines as part of our ongoing cooperation,” he says. “With all of the latest Monforts advances in technology we are fully in control of all production and quality parameters with these lines, as part of our significant commitment to innovative environmental technology.”

The GtA plant, which operates in near-cleanroom conditions, has also been equipped with proprietary technology to fully exploit the Monforts air-to-air heat recovery systems that are now standard with Montex stenters.

“Around 30 per cent of our investment volume at the site goes to energy-saving measures and we are sure that this commitment is worthwhile,” Mr Niess says. “As an example, our integrated heat recovery system fully exploits the waste heat from the process exhaust air and the burner exhaust gases of the Monforts stenters, allowing us to achieve an exhaust air temperature of  between 30 to 34°C, compared to what would conventionally be between 140 to 160°C. Another focus has been on exhaust air purification technology and here too, the latest technology has been installed with integrated heat recovery elements.”

This, he adds, saves 52% of the energy that would normally be used – equating to 5,800,000 KwH per year. The necessary audits for energy-efficient companies are also carried out annually.

In addition, GtA has purpose-designed the automatic chemical mixing and dosing systems that feed the padders for the key treatments that are carried out on the fabrics through the stenters.

The company is going further, however, in its pursuit of clean production and raw materials.

"We want to be an asset and not a burden on our immediate environment and therefore do not use any additives containing solvents," Mr Niess says. “We were the first to use fully halogen-free flame retardant chemistry, and we use bio-based, finely ground alumina products for the washing process instead of surfactants. PES polyester yarns made from recycled material are also increasingly used and the latest additions to our raw materials portfolio, the RC-Ocean products, are made from recycled sea plastic.

“We are now planning a combined heat and power plant for the production of electrical energy and heat and we will also build a photovoltaic system that converts solar radiation into electrical energy. GtA wants to be the first textile finishing company to be CO2-neutral in the manufacture of all of its products by 2025. The complete heat supply and heating for the 13,000 square metre production hall, as well as the office building and the hot water supply for the domestic water, is already energy-neutral. We are convinced that this commitment will pay off in the long term and our positive business development proves that sustainability and business profitability are perfectly compatible.”

In addition to the products for Georg and Otto Friedrich GmbH, GtA  offers its manufacturing capacities for other customers as a contract service.

All products are manufactured in accordance with Öko-Tex Standard 100, product class 1 and the company is also involved in the research and development of new sustainable manufacturing processes, in cooperation with many regional universities and funding project partners.

• Members of TMAS – the Swedish textile machinery association – have adopted a range of new strategies in response to the Covid-19 pandemic, aimed at assisting manufacturers of textiles and apparel to adjust to a new normal, as Europe and other regions emerge cautiously from lockdown.

“Many European companies have been forced into testing new working methods and looking at what it’s possible to do remotely, and how to exploit automation to the full, in order to become more flexible,” says TMAS Secretary General Therese Premler-Andersson. “Others have been taking risks where they see opportunies and there’s a new sense of solidarity among companies.

“It’s extremely encouraging, for example, that over five hundred European companies from across our supply chain are reported to have responded to the shortages of facemasks and PPE – protective personal equipment – by converting parts of their sites or investing in new equipment.”

New supply chains

Amongst them are TMAS members of the ACG Group, who quickly established a dedicated new nonwovens fabric converting and single-use garment making-up plant to supply to the Swedish health authorities. From a standing start in March, this is now producing 1.8 million square metres of converted fabric and turning it into 692,000 finished medical garments each month.

“In 2020 so far, we have seen new value chains being created and a certain amount of permanent reshoring is now inevitable,” says Premler-Andersson. “This is being backed by the new funding announced in the European Union’s Next Generation EU plan, with €750 billion marked for helping industry recover. As the European Commission President Ursula von der Leyen has stressed, “green and digital” transitions hold the key to Europe’s future prosperity and resilience, and TMAS members have new solutions to assist in both areas.”

Remote working

Automated solutions have opened up many possibilities for remote working during the pandemic. Texo AB, for example, the specialist in wide-width weaving looms for the paper industry, was able to successfully complete the build and delivery of a major multi-container order between April and May.

“Our new Remote Guidance software now makes it possible for us to carry out some of the commissioning and troubleshooting of such new lines remotely, which has been helpful” says Texo AB President Anders Svensson.

Svegea of Sweden, which has spent the past few months developing its new CR-210 fabric relaxation machine for knitted fabrics, has also successfully set up and installed a number of machines remotely, which the company has never attempted before.

“The pandemic has definitely led to some inventive solutions for us and with international travel currently not possible, we are finding better methods of digital communication and collaboration all the time,” says Svegea managing director Hakan Steene.

Eric Norling, Vice President of the Precision Application business of Baldwin Technology, believes the pandemic may have a more permanent impact on global travel.

“We have now proven that e-meetings and virtual collaboration tools are effective,” he says. “Baldwin implemented a home office work regime from April with only production personnel and R&D researchers at the workplace. These past few months have shown that we can be just as effective and do not need to travel for physical meetings to the same extent that was previously thought to be necessary.”

Pär Hedman, Sales and Marketing Manager for IRO AB, however, believes such advances can only go so far at the moment.

“Video conferences have taken a big leap forward, especially in development projects, and this method of communication is here to stay, but it will never completely replace personal meetings,” he says. “And textile fabrics need to be touched, examined and accepted by the senses, which is impossible to do via digital media today. The coming haptic internet, however, may well even change that too.”

Social distancing

The many garment factories now equipped with Eton Systems UPS work stations – designed to save considerable costs through automation – have meanwhile benefited from the unintentional social distancing they automatically provide compared to factories with conventional banks of sewing machines.

“These companies have been able to continue operating throughout the pandemic due to the spaced nature of our automated plant configurations,” says Eton Systems Business Development Manager Roger Ryrlén. “The UPS system has been established for some time, but planned spacing has proved an accidental plus for our customers – with improved productivity.”

“Innovations from TMAS member companies have been coming thick and fast recently due to their advanced know-how in automation concepts,” Premler-Andersson concludes.  “If anything, the restrictions imposed by the Covid-19 pandemic have only accelerated these initiatives by obliging our members to take new approaches.”

•  Historically difficult market environment – trade tensions put textile value chain under pressure in 2019
•  Prices for standard viscose at a historic low
•  Positive development of the specialty fiber business with a revenue share of already 51 . 6 percent
•  Strategic investment projects are progressing according to plan
•  sCore TEN targets for 2024 defined – EBITDA of EUR 800 mn

Lenzing – Despite a generally difficult demand environment for textile fibers and a drastic drop in prices for standard viscose, the Lenzing Group recorded a solid business development in 2019. The disciplined implementation of the sCore TEN corporate strategy and the accompanying focus on specialty fibers once again helped to mitigate the effect of unprecedentedly low standard viscose prices.

As a result, revenue dropped by 3.3 percent from EUR 2.18 bn to EUR 2.11 bn in 2019, driven by lower selling prices as well as standard fiber volumes. Due to positive mix effects and more resilient specialty fiber prices, the share of specialty fibers increased from 45.5 percent to 51.6 percent of revenue. The earnings development was largely influenced by the decline in revenue, but also by negative currency effects on material and personnel costs. EBITDA (earnings before interest, tax, depreciation and amortization) fell by 14.4 percent from EUR 382 mn to EUR 326.9 mn. The EBITDA margin declined from 17.6 percent to 15.5 percent. Net profit, at EUR 114.9 mn, was 22.4 percent lower than in the previous year at EUR 148.2 mn. Earnings per share amounted to EUR 4. 63 ( 2018: EUR 5 . 61 ).

ISKO presented its 100% responsible platform, R-TWO™.

The denim ingredient brand hosted a special panel to discuss some of the advancements in technology that are making the fashion industry more responsible: from R-TWO™ to automated laser technology.

With the fashion industry being considered one of the world’s most polluting businesses-sectors, collaborating and knowledge sharing are key in finding solutions for a better future. Fully aware of this scenario, ISKO was the headline sponsor at The Drapers Sustainable Fashion Forum brings together responsible players to discuss what can be done to tackle the industry’s environmental and social issues through innovation and creativity.

Sharing knowledge, collaborating for change.
As evidence of its Responsible Innovation™ approach, ISKO presented the R-TWO™ program, its latest
responsible achievement. Stemming from the mill’s holistic vision, R-TWO™ represents a great example of how reducing, reusing, and recycling strategies can be implemented in a textile business to improve its  environmental performance.
The R-TWO™ reduces the amount of raw material sourced by using a blend of reused cotton and recycled polyester – both certified –, improving sourcing efficiency throughout the entire field-to-fabric production.
Reused cotton is certified with the Content Claim Standard – or CCS – from the Textile Exchange. As for recycled polyester, it can be either Recycled Claim Standard (RCS) or Global Recycled Standard (GRS) certified, depending on the content percentages. Together with this cutting-edge and fully responsible program, ISKO also uses automated laser
technology developed in partnership with Jeanologia.

“How technology can help make the fashion industry more sustainable”:
On March 11th, ISKO hosted a discussion about ways, to make the fashion industry more responsible
The panel was moderated by David Shah, consultant on design and marketing development, Publisher and CEO at Metropolitan Publishing BV and Associate Professor at ARTez (Arnhem, the Netherlands) and Associate Professor at Renmin University, (Beijing, China). The talk involved Keith O’Brien, ISKO Marketing & Business Development Manager, Victoria Soto, Jeanologia Custom Technology Consultant and Filippo Ricci, Fashion Open Studio Program & Partnership Manager.

• auch in Zeiten von Coronavirus und Co.

BÖNNIGHEIM - Das Coronavirus bestimmt seit geraumer Zeit die Berichterstattung. Die Weltgesundheitsorganisation WHO hat nun auch den internationalen Notstand ausgerufen. Die Gütegemeinschaft sachgemäße Wäschepflege e.V. und ihre Mitglieder stehen Wäschereikunden zur Seite, um einen sicheren Umgang mit den Krankheitserregern zu gewährleisten. Zertifizierte Wäschereien können schnell und einfach über die Suchfunktion auf der Webseite der Gütegemeinschaft gefunden werden.

Im Umgang mit gebrauchter und potenziell kontaminierter Wäsche ist besonders wichtig, dass diese direkt in der medizinischen Einrichtung so gesammelt und transportiert wird, dass von ihr keine Infektions- oder Kontaminationsgefahr ausgeht. Empfehlenswert ist außerdem die Kennzeichnung der dichten Behältnisse und eine enge Abstimmung zwischen Wäscherei und Kunde. Ebenfalls muss sichergestellt werden, dass die saubere Wäsche nach der Aufbereitung so transportiert und gelagert wird, dass sie nicht rekontaminiert werden kann.

Bei Fragen zu desinfizierenden Waschverfahren und den Gütezeichen 992/2 bis 992/4 stehen Ihnen die Experten der Gütegemeinschaft sachgemäße Wäschepflege e.V. gerne zur Verfügung.

• Continued positive development of the specialty fiber business with a share in revenue of 49.8 percent
• Focus on expanding specialty fiber and dissolving wood pulp capacities in line with the sCore TEN strategy
• Growing trade conflicts put the textile value chain under pressure – standard viscose prices at a historic low
• Investments of EUR 100 mn to achieve ambitious climate targets

The Lenzing Group continued its solid business development in the third quarter of 2019 despite a significantly more challenging market environment. The consistent implementation of the sCore TEN strategy and the focus on specialty fibers again had a positive impact. As a result, the decline in revenue and earnings in the first three quarters of 2019 due to the historically low standard viscose prices was mitigated.

• For Soft Vibrant And Durable Pigment Prints

Reinach, Switzerland - Archroma, a global leader in color and specialty chemicals towards sustainable solutions, has recently launched at the ITMA exhibition its new Helizarin® LTC New liq, a formaldehyde-free* low temperature curing binder for pigment printing on all kinds of fibers.

Prints are increasingly popular in apparel and interior textiles, as they allow us to express ourselves through vibrant colors and patterns. Consumers are especially drawn to the soft touch of an elegantly printed fabric.

Creating soft and vibrant prints can however be challenging for textile manufacturers: Pigment printing is usually applied to the fabric with a binder that often contains formaldehyde, needs a high temperature for curing, and can make the fabric harsh to the touch.

That is why Archroma developed its new Helizarin® LTC New to allow textile manufacturers to address these challenges.

The innovation was developed in compliance with “The Archroma Way: safe, efficient, enhanced, it’s our nature”. The approach finds its origin in Archroma’s deep belief that it is possible to make the textile industry sustainable, economically and ecologically.

Helizarin® LTC New is a binder designed for low temperature curing or no curing. This allows to reduce the fixation temperature and time compared to conventional pigment printing processes. In addition, manufacturers will not experience the change of shades that sometimes occur with high temperature processes.

When using Helizarin® LTC New, textile manufacturers can therefore improve the productivity of their printing process and reduce their energy consumption.

Helizarin® LTC New is also a welcome solution for textile manufacturers who do not have curing equipment, since it offers similar to better fastness than commodity binders that have been treated through a full process, and excellent fastness on synthetic fibers such as polyester and polyamide.

When it comes to the final result on the fabric, Helizarin® LTC New allows the creation of soft and durable prints for premium quality articles.

The new product will be the core of Archroma's Cool Print, a complete formaldehyde-free* system that keeps printed textiles soft and durable, and the planet cooler.

The system, which combines Helizarin® LTC New with Luprintol® softening and fixing auxiliaries and Printofix® pigment preparations, allows manufacturers to realize potential savings of up to 30% in processing time, 45% in energy consumption and 44% CO2 emissions – compared to benchmark pigment printing.

Helizarin® LTC New, as well as the Cool Print system, is formaldehyde free* and registered under REACH. It can be used in line with the ZDHC & bluesign® requirements, is compliant with the Oeko-Tex Std 100 Class 1 standard for baby wear, and with the MRSL of the most major brands.

“Helizarin® LTC New was developed by Archroma’s R&D team together with experts at our Global Competence Center for Printing, based in Barcelona, Spain”, says Joaquin Femat, Head of Business Development for Printing, Brand & Performance Textile Specialties, at Archroma. “As The Archroma Way is based on Safe, Efficient and Enhanced as its three pillars, we designed an innovation that offers our customers a balanced combination of resource optimization, safe handling, and controlled effluent. Because it’s our nature!”
 

New products for photopolymer and laser sinter printing methods from BASF 3D Printing Solutions GmbH (B3DPS) are on show from November 13 to 16 at Stand F20 in Hall 3.1 at this year’s formnext fair in Frankfurt. The BASF subsidiary is also announcing several new partnerships for the development and distribution of groundbreaking 3D printing solutions and products.

B3DPS has entered into a strategic partnership with the US company Origin, San Francisco, California for the further development of photopolymer printing processes. “Within the framework of an open business model, we are combining BASF’s material know-how with Origin’s expertise in printer software programming and the manufacture of the corresponding hardware,” explained Volker Hammes, Managing Director BASF 3D Printing Solutions GmbH. The collaboration has already shown the first signs of success. Origin has developed a new printing method where BASF’s new Ultracur3D photopolymers can be processed particularly well. The technology offers an optimal combination of a good surface finish and high mechanical stability, while also allowing for high material throughput.

B3DPS is working together with Photocentric, a manufacturer of 3D printers and their corresponding software and materials, on the development of new photopolymers and large-format photopolymer printers for mass production of functional components. Based in Peterborough, UK and Phoenix, USA, Photocentric has developed and optimized the use of LCD screens as image generators for its own printing systems. The two partners plan to offer the industry 3D printing solutions that replace parts of traditional manufacturing processes such as injection molding for small series, as well as enabling the production of large components.

The objective of the cooperation with Xunshi Technology, a Chinese printer manufacturer headquartered in Shaoxing, and operates in USA under the name Sprintray, will be opening new fields of application in 3D printing for the Ultracur3D product range of B3DPS.

Ultracur3D specialties for photopolymer printing processes
B3DPS has grouped well-established and new photopolymers designed for the respective 3D printing processes under the brand name Ultracur3D. BASF has developed unique raw materials for its new products that enable special part properties.
“Our Ultracur3D portfolio enables us to offer customers various UV-curable materials for 3D printing that provide far better mechanical properties and higher long-term stability than most available materials,” explained András Marton, Senior Business Development Manager at B3DPS. He added: “These materials have been developed for functional components that are subject to high stress.”

Expansion of distribution network for filaments
Innofil3D, a subsidiary of B3DPS, is entering into a partnership with Jet-Mate Technology, based in Tjanjin, China, for the distribution of plastic filaments in China. In parallel, a distribution agreement has been concluded with M. Holland in Northbrook, USA for the distribution of filaments in USA. “Since the USA is the largest market for filaments, we intend to strengthen our activities there,” said Jeroen Wiggers, Business Director 3DP Solutions for Additive Extrusion at B3DPS, adding: “Asia is another important market for us. We will be developing further distribution channels there and putting our Ultrafuse filaments on the Asian market in 2019.”

BASF’s portfolio of filaments for 3D printing are comprised of two categories; the well-established Innofil3D filaments based on generic polymers for conventional applications and polymer-based Ultrafuse filaments for advanced formulations used in demanding technical applications. One of the broadest filament selections on the market, this portfolio covers customer requirements ranging from prototype to industrial-scale production.

SLS: new 3D printing material with fire protection classification
New flame-resistant Ultrasint Polyamide PA6 Black FR meets UL94 V2 fire protection standards and is a new material class for use in selective laser sintering (SLS) processes, distinguished by high stiffness and thermal stability. In cooperation with one of the global leaders of public transportation vehicles, B3DPS has developed new components that meet vehicle fire protection requirements. “Together with our partner, we are currently producing prototypes, spare parts, and small series components, and are working to further improve flame resistance to meet additional certification specifications,” explained Hammes.
BASF introduced Ultrasint Grey PA6 LM X085 at AMUG this spring and now is followed by another product on show at formnext. Ultrasint PA6 Black LM X085 is based on polyamide 6, and can be processed at 175-185 degrees Celsius therefore making it suitable for most current SLS machines.

B3DPS adds polypropylene to its 3D printing portfolio
Through the acquisition of Advanc3D Materials GmbH in July 2018, B3DPS has expanded its range with numerous materials for use on laser sinter machines, including polyamide Adsint PA12, Adsint PA11, Adsint PA11CF and Adsint TPU flex 90.
Ultrasint PP is a special highlight. This polypropylene-based product exhibits outstanding mechanical properties and is frequently used in standard industrial production as it offers a good balance between price and performance. Ultrasint PP is distinguished by excellent plasticity, low moisture uptake, and resistance to liquids and gases. Prototypes and small batches can now be produced from the same material as used for traditional serial production. Post treatments such as thermoforming, sealing, and dyeing can be performed after printing.

• Product innovations, thought-leadership and the new certifications.
• A set of strategic green actions, aimed at increasing transparency and traceability in the company and throughout the industry.

Garmon Chemicals relaunches its commitment to an increasingly green and transparent use of chemicals. The new goal for the company, which in January 2018 has become part of the US Kemin Industries group, is to embark on an actual journey towards sustainability, integrating product innovation with increasingly distinctive strategic actions.

There are three main innovations spearheading Garmon’s commitment. The partnership with the ground-breaking project Alliance for Responsible Denim in the exclusive workshop “Doctor Visits”, held in London June 12. The new ISO 14001:2015 and ISO 9001:2015 process certifications.  The innovative “Stretch Care” collection which features a whole package of eco-compatible solutions, specific for finishing in the world of stretch fabrics.

In partnership with Alliance for Responsible Denim for the “Doctor Visits” workshop
On June 12, in London, the stage was set for “Doctor Visits” an event-workshop organized by Alliance for Responsible Denim focusing on the dissemination and promotion of best practices for sustainable manufacturing. The meeting was dedicated to six selected denim brands, which had a chance to meet the greatest experts in the finishing of indigo fabric.

Garmon Chemicals made available its inimitable experience as technical partner for finishing, as well as conducting team sessions with the Jeanologia staff, a leading company for eco-sustainable technological solutions. The six brands brought the finishing recipes of their Never out of Stock styles, to receive support and recommendations from the experts about the most innovative alternatives in terms of sustainability. The goal was to show the brands new possibilities to migrate towards more responsible finishing, improving their recipes as well. This was a way to reaffirm how ecodriven innovations can also increase finished product quality.
 
The new ISO certifications: increasingly high standards
Garmon Chemicals is also pleased to announce that it has been awarded two important certifications for compliance with ISO international standards as regards safety, reliability and quality. Reference is made here to ISO 9001:2015, a certification which sets international criteria for quality management systems, and most notably, to ISO 14001:2015, a standard acknowledged worldwide stipulating all requirements for an environmental management system. This certification, in particular, helps organizations improve their environmental management performance levels through a more efficient use of resources as well as by reducing production waste. Indeed ISO 14001:2015 mandates that an organization should take into account all aspects relevant to its core business. Amongst assessed parameters there are: air pollution, managing water resources and discharge, waste management, soil contamination, mitigation and adjustment to climate change, as well as an efficient use of resources.

These certifications, once again, provide evidence of the constant commitment on the part of Garmon for an increasingly sustainable use of chemicals, aimed at truly reducing its impact on humans and the environment.
    
A commitment which comes to life in the new “Stretch Care” collection
Introduced on the occasion of the Kingpins exhibition in April 2018, the new “Stretch Care” collection is a line of products completely dedicated to enhancing the qualities and performance of stretch fabrics. The special formulations developed for this line, with their cutting-edge raw materials, are especially suited for treatments with a high eco-compatibility rate; at the same time they optimize the production process. It is worth mentioning in particular the innovative Geopower NPS (= no pumice stone), a compound which helps eliminate pumice stone from denim washings, thus reducing environmental costs and impacts. Another ground-breaking product is Avol Oxy White, the innovative bleaching agent designed to achieve localized effects on denim. Thanks to its composition it is an ecologically advanced product whose environmental impact has been reduced to a minimum, a real challenge to the use of potassium permanganate which tends to be pervasively used as part of industrial processes.

“We firmly believe in developing sustainable chemistry” – concludes Donald Mulazzani, Marketing and Business Development Director at Garmon Chemicals – “not only in terms of product, but also as evidence of our responsible approach on several levels. In this way, we want to contribute to disseminating what will need to be the best practices in the future, for the whole industry”.

Lectra, the technological partner for companies using fabrics and leather, is pleased to announce the appointment of Holger Max-Lang as Managing Director of Lectra Central & Eastern Europe region, Russia. Holger Max-Lang is based in Ismaning, near Munich, Germany.

Central & Eastern Europe and Russia is a strategic region for Lectra, offering strong potential in the Group’s main market sectors thanks to: a robust automotive industry; a dynamic furniture industry, especially in Germany and Poland; and a close connection between fashion brands in Germany, Austria, Switzerland and suppliers in Eastern Europe.

Holger Max-Lang will focus on delivering Lectra’s customer-focused strategy to empower fashion & apparel, automotive and furniture businesses to succeed as they embrace Industry 4.0. Anchored in the digitalization of industrial processes, from design to production, Industry 4.0 is redefining how factories are organized; smart and connected, they are driving the value chain, propelling a new digitalized lifecycle for products. 

“The transformation to Industry 4.0 is in full swing: the Industrial Internet of Things, Software as a Service (SaaS), cloud technology, data analyses and data exploitation have become key,” underlines Daniel Harari, Chairman and Chief Executive Officer, Lectra. “Working for Lectra for over 15 years, Holger has a deep experience and knowledge of Lectra’s DNA, and is in a very strong position to support our customers in the digitalization of their processes.”

“Industry 4.0. started in Germany. Therefore, many companies are keen to adopt its principles in our region. Lectra is very well-positioned to support our customers in their transformation,“ says Holger Max-Lang. “In my role, I am looking forward to a growing dialogue with our customers and prospects, to bring them a full understanding of the expertise we have built - and are building. We will leverage this expertise to boost our customers’ competitiveness and generate higher added-value for their businesses.”

Following marketing and sales positions in the IT and automotive industry sectors, Holger joined Lectra Germany in September 2002 as a salesperson for automotive accounts. He then held diverse sales’ roles in the region, including the position of Sales Manager for all Lectra markets in Central & Eastern Europe region, Russia. Since September 2017 Holger has held the role of Business Development Director, Automotive, with the responsibility to develop the leather cutting activity worldwide.