From the Sector

• made out of recycled PET flakes and recyclable again
• suited for finishing recycled yarns and fabrics
• moisture management in sports and active wear

For the sustainable use of resources, the CHT Group has developed the product ARRISTAN rAIR, according to the principles of the circular economy. Here, plastic waste is converted into a valuable textile finishing product to achieve, for example, optimal moisture management in sports and active wear. Other areas of application include socks and tights in the clothing sector, filtration media and nonwovens in the technical textiles sector, and pillows and curtains in home textiles.

Since ARRISTAN rAIR is made out of recycled PET flakes, it is suited for finishing recycled yarns and fabrics which are subsequently recyclable again.

The hydrophilizing agent ARRISTAN rAIR is characterized by its fast-drying properties in combination with excellent soil release and thermoregulation. It therefore offers, especially in the field of functional textiles, optimal functionalities for high-quality and durable sportswear.

Hexcel will present a wide range of high-performance composite innovations for the Automotive, Marine, Wind Energy and Recreation markets during JEC World 2022 in Paris on May 3 – 5.

G-Vent Technology for Marine Structures
Hexcel has developed a new technology for out-of-autoclave (OoA) processing that delivers a game-changing reduction in process time and cost for marine manufacturers without compromising mechanical performance. Hexcel has leveraged its experience in aerospace and wind energy to develop its new G-Vent technology for OoA processing of highly loaded, thick section marine structures such as masts, foils, and wind-assisted ship propulsion (WASP) components. A full range of Hexcel marine prepregs are now available with integrated G-Vent technology, reducing the requirement for debulking steps and ensuring extremely low porosity (<1%) regardless of the laminate thickness. Leading marine non-destructive testing specialists Q.I. Composites recently confirmed that the thick section G-Vent panels they had evaluated had void contents and laminate quality in line with state-of-the-art autoclaved prepreg components. Visitors to the Hexcel stand will see a unique 400mm carbon cube cured in a single stage using 695 layers of HexPly M79 carbon fiber UD600 prepreg with G-Vent technology.

New HexPly® Nature Range Sustainable Prepregs
HexPly® Nature Range prepregs feature proven resins such as HexPly M49, M78 and M79 with bio-derived epoxy resin content. Created for use in all industrial markets, HexPly Nature Range materials can be seamlessly integrated into existing production processes, maintaining consistent mechanical performance and processing properties. A dedicated sustainability corner of the Hexcel stand will detail Nature Range products optimized for automotive, marine, wind energy and winter sport applications. The display will include an alpine ski produced by leading manufacturer Tecnica Group Ski Excellence Center which produces skis for Blizzard and for Nordica using HexPly Nature M78.1 UD flax prepreg material. In addition to the reduced environmental impact of the sustainably grown reinforcement, the flax fiber laminates also improve impact resistance and vibration damping in the ski.

HexPly® XF Surface Technology for Improved Part Surface Finish Quality
HexPly XF is a lightweight, semi-preg material that replaces traditional in-mold gel coat. It eliminates time-consuming refinishing work typically required to obtain a paint-ready surface and produces lighter, more consistent parts with shorter cycle times and a cleaner working environment. Visitors to the stand will see a composite panel illustrating a high-quality painted surface enabled with XF technology in a diverse range of industrial applications such as super yacht roof parts, Class A surface automotive panels, and both prepreg and infused wind turbine blades.

HexPly® M49 Prepreg for Automotive Visual Carbon Parts
HexPly M49 is easy to process and is especially suitable for visual carbon fiber-look applications such as the Brabus hood scoop on display on the Hexcel stand at JEC.

HexPly® Prepregs and HiMax® Reinforcements for Performance Marine Structures
Using a scale model of a Gunboat 68 performance sailing catamaran, Hexcel will illustrate how its HexPly and HiMax materials provide manufacturers with a complete set of lightweight composite solutions for high-performance marine structures. HexPly prepreg was selected for critical structural parts of the Gunboat 68 and provides very high mechanical performance including high dry and wet Tg.

Heavyweight HiMax reinforcements offer high deposition rates and remain easy to handle after cutting, making them highly suitable for industrial applications. In combination with a lightweight PrimeTex® woven fabric, the package of carbon fiber HiMax materials developed for the Gunboat 68 enabled consistent resin flow during infusion with reduced surface print-through.

Hexcel Fibers and Reinforcements for Lightweight Sporting Equipment
Sporting equipment manufacturers rely on Hexcel composite materials to deliver the ultimate performance at the lowest possible weight. Hexcel will exhibit a number of the latest high-performance sporting equipment applications such as a Bauer hockey stick featuring PrimeTex 98 gsm AS4C 3K fabric and a Corima tri-spoke cycling wheel made with lightweight Hexcel carbon fiber UD tape. Hexcel will also demonstrate how its HexTow® carbon fibers are used in key leisure and marine applications by displaying an AEROrazr solid carbon rigging component manufactured by spar and rigging manufacturer Future Fibres for the 36th America’s Cup.

Schmitz Textiles wird umfassend restrukturiert. Eine Liquidation ist abgewendet – 106 Arbeitsplätze sind gerettet. Darauf haben sich der Betriebsrat und die Geschäftsführung beim Emsdettener Textilhersteller geeinigt. Die angestrebte Neuausrichtung sieht eine Konzentration auf die Produktion von Outdoor-Geweben vor.

Das Familienunternehmen wird unter demselben Namen und neuer Ausrichtung weitergeführt. Zukünftig konzentriert sich der Textilhersteller auf seine Kernkompetenz: die Herstellung von UV- und wetterbeständigen Polyester-Geweben. Entsprechend liegt der Fokus auf der Produktion von Markisen-, Zelt-, Maritim-, Verdeckstoffen. „Damit stellen wir Schmitz Textiles zukunftssicher auf, da wir in diesem Bereich einer der marktführenden Produzenten sind“, so Dan Schmitz, Geschäftsführer der Holdinggesellschaft Schmitz-Werke GmbH + Co. KG. „Das bedeutet im Klartext aber auch, dass wir uns von den Marken drapilux und mobiltex verabschieden.“

Aus für Indoor-Textilien
Bisher bot der Textilproduzent mit der bekannten Marke drapilux umfassende, intelligente textile Lösungen für den Innenbereich von Objekten an. Angesichts hoher Lohn- und Energiekosten sowie zunehmend strengerer Regularien kämpfte das Familienunternehmen jedoch seit Langem darum, sich am Markt zu behaupten und sich rentabel und zukunftsfähig aufzustellen. Nachdem mehrere Sanierungsversuche in den vergangenen Jahren nicht zum erhofften wirtschaftlichen Erfolg geführt hatten, geriet das Unternehmen 2020 durch die Corona-Pandemie weiter in eine wirtschaftliche Schieflage. „So schade es auch ist, sich von der Sparte Objekttextilien zu verabschieden – es ist im Sinne des Unternehmens und der Perspektive für die Beschäftigten am Standort Emsdetten die richtige Entscheidung“, führt Axel Pelzer, seit Februar 2021 Geschäftsführer bei Schmitz Textiles, aus.

106 Arbeitsplätze gerettet
Weitere Voraussetzung für die Neuausrichtung sind die Reduktion der Belegschaft und Entgeltkürzungen der verbleibenden Mitarbeitenden. Dafür einigten sich Betriebsrat und Geschäftsführung auf einen Sozialplan und einen Interessenausgleich. „Das ist ein hoher Preis für die meisten Beteiligten. Aber nur so konnten wir eine Liquidation abwenden“, sagt Axel Pelzer. Man habe im Vorfeld verschiedene Szenarien geprüft und die erzielte Einigung sei der einzige Weg, eine Zukunft für Schmitz Textiles zu ermöglichen. „Die Einigung ist ein großes Entgegenkommen von beiden Seiten. Dafür möchte ich mich bei beiden Parteien bedanken. Mit der Konzentration haben wir die Chance, das Unternehmen weiterzuführen und bieten 106 Kolleginnen und Kollegen, darunter vier Auszubildenden, eine Perspektive“, ergänzt Dan Schmitz.

Doch die Arbeit, Schmitz Textiles neu aufzustellen, beginne erst jetzt, gibt Dan Schmitz zu bedenken. In den kommenden Wochen wird der Textilhersteller intensiv an der Restrukturierung arbeiten. So werden beispielsweise Kostenparameter grundlegend neugeordnet. Hinzu kommen geplante Umbaumaßnahmen, die Anpassung der Prozesse und Systeme sowie eine Neuordnung der Räumlichkeiten auf dem Betriebsgelände. Gleichzeitig geht es darum, bestehende Kundenverträge zu bedienen und die Produktion aufrecht zu erhalten. „Auch in der Phase des Umbruchs können sich unsere Kunden auf uns verlassen“, resümiert Schmitz.

Order Intake Continued to Recover in the Fourth Quarter of 2020:

• Order intake increased to CHF 215.1 million in the fourth quarter of 2020 and reached a total of CHF 640.2 million in the 2020 financial year
• As expected, sales of CHF 573.0 million in the 2020 financial year were significantly down on the previous year
• EBIT margin of around -15% and net profit of around -16% of sales expected
• First half of 2021 still heavily impacted by the COVID-19 pandemic
• Change to the Group Executive Committee

Rieter posted a globally and broadly supported order intake of CHF 215.1 million in the fourth quarter of 2020. Thus, the recovery that began in the third quarter of 2020 after the slump in demand in the second quarter continued (order intake second quarter: CHF 45.7 million, third quarter: CHF 174.4 million). Overall, Rieter’s annual order intake for the 2020 financial year totaled CHF 640.2 million, which corresponds to a decrease of 31% compared to the previous year.

At the end of 2020, the company had an order backlog of about CHF 560 million (December 31, 2019: about CHF 500 million).

As expected, as a consequence of the economic effects of the COVID-19 pandemic, the Rieter Group closed the 2020 financial year with considerably lower sales than in the previous year. According to the first, as yet unaudited figures, total sales of CHF 573.0 million were achieved, which corresponds to a decrease of 25% compared to the previous year (2019: CHF 760.0 million).

Order Intake by Business Group
All three business groups were affected by the slump in demand in the second quarter of 2020 due to the COVID-19 pandemic. Despite the recovery in order intake in the third and fourth quarters of 2020, the weak second quarter was only partially offset.

The Business Group Machines & Systems was particularly hard hit by the effects of the pandemic, with a year-on-year decline of 35%. The Business Groups Components and After Sales each recorded a 24% reduction in order intake.*

Sales by Business Group
The exceptional market situation in 2020 gave rise to a significant decline in sales in all three business groups. Accordingly, reluctance to invest and deferred deliveries by customers caused sales in the Business Group Machines & Systems to decline by 24% compared to the previous year.

Due to COVID-19, a large number of spinning mills stopped production worldwide. This led to low demand for spare parts and wear parts, especially in the second and third quarters of 2020. Accordingly, compared to the previous year, sales in the Business Groups Components and After Sales fell by 24% and 27% respectively in the 2020 financial year.*

Sales by Region
With the exception of Turkey, all regions were affected by the low demand as a consequence of the COVID-19 pandemic.*

EBIT Margin and Net Profit
In the 2020 financial year, Rieter anticipates an EBIT margin of around -15% (2019: 11.2%) and net profit of around -16% of sales (2019: 6.9%). As of December 31, 2020, Rieter had liquid funds of exceeding CHF 280 million and unused credit lines in the mid three-digit million range.

First Half of 2021 Still Heavily Impacted by the COVID-19 Pandemic
Thanks to the improved capacity utilization, Rieter is planning short-time working in only a few areas in the first half of 2021. Nevertheless, Rieter expects sales in the first half of 2021 to be below the break-even point.*

Change to the Group Executive Committee
With effect from March 1, 2021, the Board of Directors of Rieter Holding Ltd. has appointed Roger Albrecht as Head of the Business Group Machines & Systems and a member of the Group Executive Committee.*

Annual General Meeting April 15, 2021
The 2021 Annual General Meeting of Rieter Holding Ltd. will take place in Winterthur on April 15, 2021.*

*See attached document for more information.

• AACOMA - Accelerate advanced composite manufacturing
• EMR Region Belgium, the Netherlands & Germany area hot spot for the future of lightweight materials and technologies

The Euregio Meuse-Rhine provides a huge potential with its many highly innovative, leading companies and especially SMEs which are active in the area of advanced material manufacturing in many industrial sectors, such as Automotive, Aerospace, Electronics, Building and Infrastructure, etc. The advanced material sector is growing, with a consolidated offer, ranging from raw material producers over technology development to production, research and development as well as industrial OEMs.

Interreg Euregio Meuse-Rhine invests EUR 96 million from the European Regional Development Fund (ERDF) in the period 2014-2020. Through the investments in cross-border projects, the European Union invests in the economic development, innovation, territorial development and social inclusion and education of this region.

Project

The Euregio Meuse-Rhine is a potential hot-spot for the further development of advanced material and process technologies. Technical Centers and Institutes around Aachen/Germany, Liège/Belgium and Eindhoven/The Netherlands were awarded with this new project AACOMA.

Innovative material design and advanced manufacturing provide large opportunities for SMEs. The AACOMA project kick-off took place in Aachen at the Campus of the RWTH University of technology in 1 Q 2020. The aim of the project, which is running for 3 years until 2023 with a budget of €3 Mio, is to connect SMEs with innovation hot-spots like institutes and technical centers.
Seven partners from all three regions will carry the project out: Centexbel is the project leader and gets support by University of Liège, Sirris and Flanders Make from Belgium, as well as Fontys University of Applied Science and AMIBM of Maastricht University in the Netherlands and AMAC in Germany.

Statements

Bernard Paquet, Project Coordinator from Centexbel/ Belgium stated:
“Centexbel, with a strong experience in textile and composites, will identify with its Interreg partners and an advisory board of international experts several demonstrators which will enable an accelerated advanced manufacturing of composite parts. This could include new materials and intermediates, high performance additives, bio-based products and new composites by additive manufacturing”.

Michael Effing, Managing Director of AMAC/ Germany said:
“The major goal of the project is to connect around 200 innovative SMEs with each other and establish the links to the world-class institutes in the EMR region. We will facilitate 6 roadshow events, addressing key topics like automated manufacturing, additive manufacturing or bio-based material systems combined with match making and training events. The first roadshow will be held on September 24, 2020 at the Aachen Campus of the RWTH University of Technology.”

Prof. Gunnar Seide from the AMIBM/The Netherlands continued:  
“Our AMIBM offers already an international master program on bio-based materials. The AACOMA project will be an important element for transborder research and will identify new players in the value chain coming from the EMR region. Innovative companies find markets for their new bio-based building blocks, chemicals and polymers. Their success stories and upcoming technological breakthroughs are needed for a sustainable future.”

• Hexcel’s Composite Innovations For Aerospace, Automotive, Energy And Marine Applications At JEC World 2019 Hall 5 - Stand J41

STAMFORD, Conn. – At this year’s JEC World taking place in Paris on March 12-14, Hexcel will promote a wide range of composite innovations for customer applications in aerospace, automotive, energy and marine markets.

Aerospace Innovations

Hexcel’s HiTape® and HiMax™ dry carbon reinforcements were developed to complement a new generation of HiFlow™ resin systems, producing high quality aerospace structures using the resin infusion process. HiTape® was developed for the automated lay-up of preforms and HiMax™ is a range of optimized non-crimp fabrics (NCF). Both products incorporate a toughening veil to enhance mechanical properties, meeting the structural requirements for aerospace parts.

Visitors to JEC will see an Integrated Wing Panel demonstrator and an I-beam, both made with HiTape® reinforcements, and an Opticoms rib made with HiMax™ NCF. The Opticoms rib and I Beam were both manufactured using C-RTM (Compression Resin Transfer Molding). They were injected with Hexcel’s RTM6 resin in a process taking less than 5 minutes. The total manufacturing cycle for both parts was just 4.5 hours.

Also among the Aerospace exhibits, Hexcel will display a composite petal for a satellite antenna, manufactured by Thales Alenia Space Italia. The petal is part of a set of 24 deployable structural elements that form the large area reflector assembly used on board Low Earth Orbit (LEO) observation satellites. Thales Alenia Space Italia selected Hexcel’s HexPly® M18 prepreg for this application, acknowledging the superior mechanical and outgassing properties provided.

Another Hexcel prepreg application on show is a “zero” frame, manufactured by Aerofonctions for the engine area of Daher’s TBM 910/930 single-engine turboprop aircraft. Hexcel’s HexPly® M56 prepreg was selected by Daher for the “zero” frame – a product developed for Out of Autoclave applications that provides the same high quality and performance as autoclave-cured prepregs, from a simple vacuum bag cure in an oven.

With 50 years of experience behind its comprehensive range of high-strength, high-strain PAN-based carbon fibers, Hexcel continues to innovate, and is introducing two new fibers to its portfolio. HexTow® HM50 combines high modulus and high tensile strength, making it ideal for commercial and defense aircraft and engines. HexTow® 85 was developed specifically to replace rayon-based carbon fiber for ablative applications.

HexTow® carbon fiber holds the most qualified carbon fiber positions on aerospace programs in the industry and is the best unsized fiber available on the market. It provides excellent bonding interfacial properties with thermoplastic matrices and is the best-performing fiber for 3D printing applications.

Additive manufacturing is another area of expertise for Hexcel, using PEKK ultra-high performance polymers and HexAM™ technology to manufacture carbon-reinforced 3D printed parts. This
innovative process provides a weight-saving solution for intricate parts in highly demanding aerospace, satellite and defense applications. HexPEKK™ structures offer significant weight, cost and time-to-market reductions, replacing traditional cast or machined metallic parts with a new technology.

Hexcel is well known for its range of weight-saving, stiffness-enhancing honeycombs and the company adds value by providing a range of engineered core solutions to customers from facilities in the USA, Belgium and the newly opened Casablanca plant in Morocco. Hexcel’s engineered core capabilities enable highly contoured parts with precision profiling to be produced to exacting customer specifications. An example of such a part will be on display at JEC. Made from Aluminum FlexCore®, the part is CNC machined on both sides, and formed and stabilized with both peel ply and flyaway layers of stabilization. Aircraft engines benefit from a number of Hexcel core technologies including HexShield™ honeycomb that provides high temperature resistance in aircraft engine nacelles. By inserting a thermally resistant material into honeycomb cells, Hexcel provides a core product with unique heat-shielding capabilities that allows for the potential re-use of material after a fire event.

Hexcel’s Acousti-Cap® broadband noise-reducing honeycomb significantly improves acoustic absorption in aircraft engine nacelles. The acoustic treatment may be positioned at a consistent depth and resistance within the core, or can be placed in a pattern of varying depths and/or resistances (Multi-Degrees of Freedom and 3 Degrees Of Freedom), offering an acoustic liner that is precisely tuned to the engine operating conditions. These technologies have been tested at NASA on a full engine test rig and meet all 16 design conditions without trade-offs.

HexBond™ – the new name in Adhesives

Hexcel’s range of high performance adhesives has expanded considerably following the company’s acquisition of Structil. The company has now decided to unite the range by marketing all of its adhesive products using HexBond™ branding. The comprehensive range of HexBond™ structural film adhesives, foaming adhesive films, paste adhesives, liquid shims, epoxy fillets and Chromium free liquid primers is suitable for a wide range of applications in combination with Hexcel’s prepreg and honeycomb products.

Automotive Innovations

Hexcel’s carbon prepreg patch technology provides an innovative way of locally stiffening and reinforcing metal parts, providing noise and vibration management functionality. HexPly® prepreg patches consist of unidirectional carbon fiber impregnated with a fast curing epoxy matrix that has self-adhesive properties, enabling it to bond to metal in a highly efficient one-step process. These key technology properties are demonstrated in an 18.5kg aluminum subframe (that is 50% lighter than steel equivalents), which was reinforced with 500 grams of HexPly® prepreg and tested by Saint Jean Industries. The part demonstrates a significant reduction in noise, vibration and harshness (NVH). Other benefits include lower production costs, energy savings, increased driver comfort, production flexibility and part count reduction. With this technology Hexcel is a finalist in the JEC Innovation Awards 2019 in the Automotive Applications category.

HexPly® prepreg patch technology was also applied to a hybrid side sill demonstrator developed with Volkswagen and Dresden University to address future crash test requirements, specifically for electric cars. Combining fiber-reinforced plastic (FRP) with metal, the hybrid construction allows for optimum performance including weight savings, enhanced safety, increased energy absorption, battery protection in a crash situation and production flexibility.

Hexcel will also display a lightweight CFRP transmission crossmember produced from Hexcel’s high performance HexMC®-i 2000 molding compound. The transmission crossmember was developed in partnership with the Institute of Polymer Product Engineering (at Linz University), Engel and Alpex. As the part connects the chassis together and supports transmission it has to be stiff and strong, resisting fatigue and corrosion. Hexcel’s HexMC®-i 2000 was selected as the best-performing molding compound on the market, curing in as little as two minutes to produce lightweight, strong and stiff parts.
To produce the transmission crossmember HexMC®-i 2000 preforms are laid up in Alpex molds and compression-molded in a v-duo press that was tailored for the application by Engel. Ribs, aluminum inserts and other functions can be molded into the part using the single-stage process, reducing component-count. Any offcuts from the preforms can be interleaved between the plies of material to provide additional reinforcement in key areas - meaning that the process generates no waste.

Other Automotive promotions on Hexcel’s stand at JEC World include a composite leaf spring manufactured by ZF using HexPly® M901 prepreg. In contrast to steel leaf springs, composite versions offer many advantages including weight savings of up to 70%, high corrosion resistance, optimized system integration and superior performance. HexPly® M901 prepreg reduces the cure cycle to below 15 minutes and provides 15% higher mechanical performance, with enhanced fatigue properties. It also operates at high temperatures, providing a Tg of up to 200°C following a post cure.

Marine Innovations

Hexcel has a comprehensive range of products aimed at racing yacht and luxury boat builders that include America’s Cup, IMOCA class and DNV GL-approved prepregs, woven reinforcements and multiaxial fabrics for hull and deck structures, masts and appendages.

At JEC World Hexcel will display an IMOCA yacht mast manufactured by Lorima using HexPly® high modulus and high strength carbon fiber prepreg from Hexcel Vert-Le-Petit. Lorima is the exclusive official supplier of masts for IMOCA 60 class racing boats.

Hexcel’s HexTow® IM8 carbon fiber has been selected as the highest performing industrial carbon fiber on the market and will be used by spar and rigging manufacturer Future Fibres to manufacture their AEROrazr solid carbon rigging for all the teams in the 36th America’s Cup.

Hexcel’s HiMax™ DPA (Dot Pattern Adhesive) reinforcements are non-crimp fabrics supplied pre-tacked, allowing multiple fabrics to be laid-up more easily in preparation for resin infusion. Providing an optimal, consistent level of adhesion, they allow a faster and more consistent resin flow, as well as eliminating the use of spray adhesive for a healthier working environment and lower risk of contamination. Simply unrolled and applied to the mold or core layer before the introduction of resin, HiMax™ DPA fabrics are widely used in boat building, where lay-up times can be reduced by up to 50%.

Wind Energy Innovations

Hexcel has developed a range of HexPly® surface finishing prepregs and semi-pregs for wind turbine blades and marine applications. Providing a tough, durable and ready-to-paint surface without using in-mold coats, these products shorten the manufacturing cycle and reduce material costs. HexPly® XF2(P) prepreg is optimized for wind blades and has a ready-to-paint surface, straight from the mold, saving at least 2 hours of takt time.

Polyspeed® pultruded carbon laminates were developed for load-carrying elements in a blade structure and are manufactured with a polyurethane matrix that provides outstanding mechanical performance in terms of stiffness and durability. The blade manufacturing process is optimized, with increased throughput. The pultruded laminates are supplied in coils as continuous cross section profiles.
HiMax™ non-crimp fabrics using E-glass, high modulus glass and carbon fibers are also available in a wide range of unidirectional, biaxial and triaxial constructions. HiMax™ fabrics have applications throughout the turbine, from the stitched carbon fiber UDs used in the main structural elements, to glass fabrics and hybrids for blade shells and nacelles. There are also specialist applications such as lightweight fabrics for heated leading edge de-icing zones.

Nach dem German Innovation Award und dem German Design Award hat drapilux den German Brand Award in der Kategorie „Interior und Living“ für seine exzellente Markenstrategie erhalten.

Auf dem Markt ist drapilux nicht nur der Hersteller von Bezugs- und Dekorationsstoffen mit der größten Auswahl an intelligenten Funktionen, sondern hat diese überhaupt erst eingeführt. Sicherheit, Hygiene, Raumqualität und Akustik werden durch die Funktionen „flammstop“, „akustik“, „air“ und „bioaktiv“ der drapilux-Textilien erheblich verbessert.

Das spiegelt sich deutlich in der Corporate Identity wider: „drapilux hat mit seiner ‚Mehr als nur Stoff‘-Imagekampagne den Markenkern besser denn je auf den Punkt gebracht“, sagt Marketingleiter Markus Overbeck, der den German Brand Award in Berlin entgegennahm. So bezeichnet der Claim „Intelligence woven in“, zu Deutsch „gewebte Intelligenz“, die hohe Qualität der Textilien mit eingebauter Sicherheit, für die die Marke international bekannt ist.
       
Dass die Textilien „innere Werte“ besitzen und damit Kunden im Alltag einen echten Mehrwert bieten, wird anhand symbolhaft dargestellten Stoffnachbildungen sichtbar: Ein roter Stoff-Feuerlöscher, grüne Ohrenschützer aus Textil, ein blauer, gewebter Ventilator und eine rosafarbene Textil-Desinfektionsmittelflasche zeigen auf der Webseite, auf Messen, auf allen Kommunikationskanälen, wofür drapilux steht. Die vier Imagemotive sind zu den Sinnbildern für die Alleinstellungsmerkmale von drapilux geworden. „Die Strategie, für die die Marke ausgezeichnet wurde, bauen wir auch weiter aus. Dazu wird es eine weiterführende Kampagne geben, die noch im Laufe des Jahres starten wird“, so Overbeck.