From the Sector

The Bangladesh international player presents its unique eco-innovation path and a specialhigh-end capsule collection in collaboration with PG DENIM.

GENESIS:M&J Group comes back at the Denim Première Vison London (3-4 December) marking a positive end of the 2019, with new objectives for the future. The leading facility of the Group has affirmed itself as one of the most reliable international garment manufacturer, especially in denim market, and now it is time for another leap forward. The aim is to target more in depth the high fashion denim market in Europe with renowned proposals towards a more authentic, comfortable and sustainable denim offer.

The first output to underline the new approach is the high-end capsule collection realized in collaboration with PG DENIM, that premiered at the show
A collection where the great industrial experience and quality in garment manufacturing of GENESIS meets, in a perfect and inspiring contamination, the 100% Italian artisanal craft and unique interpretation of PG DENIM fabrics. A complete co-branding that has given life to unique garments with dedicated tags and hangtags, to show a fashionable, sustainable and high-quality final output, entirely produced in Bangladesh. The perfect meeting to provide a great example of how this collaborative path with European top-quality player could lead to a new positioning for the company.

The improvements achieved by GENESIS are enhanced also in the s/s 2021 collection with new trends involving eco-conscious fabrics such as organic cotton, recycled fabric and polymer, realizing blends with natural fibers like hemp & linen while working also with a wide variety of biodegradable materials. Technical fibers are also on the spotlight with an increasing importance gained by proofed lightweights such as waterproof. Moods like hyper blue, natural cotton colors, flat bright indigo mid shades or urban grey and reactive layers dominates the feeling of the new collection. In terms of looks and treatments the collection has developed several unique interpretations such as engineered garments, digital laser patterns, wester silhouettes, workwear, soft dyes, contemporary stripes, dirty green cast and eco-acid wash. A kaleidoscopic collection where technology and tradition meet one unique big trend: more sustainable than ever.

• Organic Waste Systems and TÜV confirm fiber biodegradability also in fresh water
• All white LENZING™ Viscose, Modal and Lyocell fibers are now certified for all environments
• Global legislators aim at limiting plastic waste persisting in the environment for centuries
• EU Single-Use Plastics Directive partly regulates usage of plastic products
• Biodegradable materials such as wood-based fibers are the best alternative to single-use plastics

The Lenzing Group received confirmation of the full biodegradability of its fibers in fresh water by the independent research laboratory Organic Waste Systems (OWS). The new and existing international certifications conducted by OWS and issued by TÜV Austria verify that LENZING™ Viscose fibers, LENZING™ Modal fibers and LENZING™ Lyocell fibers are biodegradable in all natural and industrial environments: in the soil, compost as well as in fresh and in marine water.

The biodegradability of cellulosic products and the synthetic fiber polyester was tested in fresh water at OWS according to valid international standards, e.g. ISO 14851. At the end of the trial period, LENZING™ wood-based cellulosic fibers, cotton and paper pulp were shown to be fully biodegradable in fresh water in contrast to synthetic polyester fibers. The fact that synthetic materials are not biodegradable leads to major problems in wastewater treatment plants and potentially marine litter. In turn, this not only harms fish and birds living in and close to the oceans but also all marine organisms and us humans.

“The Lenzing Group operates a truly circular business model based on the renewable raw material wood to produce biodegradable fibers returning to nature after use. This complete cycle comprises the starting point of the core value of sustainability embedded in our company strategy sCore TEN and is the ‘raison d’etre’ of our company”, says Stefan Doboczky, Chief Executive Officer of the Lenzing Group. “In living up to this positioning, we not only enhance the business of our suppliers, customers and partners along the value chain but also improve the state of the entire textile and nonwovens industries.”

Both the textile and nonwovens industries face huge challenges with respect to littering. If current trends continue, the oceans could contain more plastic than fish by 2050. Therefore, legislative bodies worldwide can no longer ignore the issue and have moved towards plastics legislation aimed at limiting the vast amount of waste. In response, European lawmakers issued the Single-Use Plastics Directive currently being transposed into national legislation in the EU member states.

Conventional wet wipes and hygiene products mostly contain plastic and were thus identified as one of the product categories to be singled out. Less polluting alternatives are generally encouraged by NGOs and legislators, e.g. products made of biodegradable wood-based cellulosic fibers. Plastic waste including microplastic can persist in the environment for centuries. In contrast, biodegradable materials are the best alternative to single-use plastics because they fully convert back to nature by definition and thus do not require recycling.

Textile innovator Devan Chemicals will launch two new technologies at the upcoming Techtextil show in Frankfurt (May 14-17). Bio-flam, a bio-based flame retardant product and Odour Breakdown, a wash durable, non-biocidal odour control solution.
As tradition goes, every two years Devan participates in Techtextil, the leading international trade fair for technical textiles and nonwovens. In the quest for sustainability and transparency every company faces these days, the new Devan technologies offer answers to product developers and portfolio designers.

Bio-flam
Some facts & figures: There are at least 5000 fire incidents each day in the EU. Yearly, about 70 000 people are hospitalised with fire-related injuries. Fires cause pollution. So sustainable fire performance of products is an economic, environmental and human necessity. Take the example of mattresses: tests indicate that when on fire, non-FR treated products give less than 5 minutes escape time. Unfortunately, that is not enough time for the fire brigade to arrive. Needless to say that to increase escape time, to reduce the risk and to save lives, products need to be flame retardant. The challenge is to obtain flame retardant properties in the most natural way, to find the right balance between safety for the people and for the planet.

Companies can do this by replacing raw materials from a non-renewable source, by bio-based FR treatments, which are made from renewable sources and do not contain halogens or heavy metals, as described in the norm EN 16785 1:2015. Bio-based FR treatments, like Bio-flam, are made from renewable, vegetable sources and enable the FR treated products to be biodegradable. The active components are 100% halogen- and heavy metal-free. A welcome innovation for the bedding industry, as the European Commission requires mattresses to be recyclable by 2030 in order to reduce landfill.

Bio-flam P307 is the first introduction in the new Devan BIO-FR family, and is biodegradable and is developed to be used on 100% cotton or cotton/viscose mixtures, in order to create an ecological concept, safe for people and planet, whatever might happen. Bio-flam P 307 is developed for mattress ticking to pass EN 597 1&2. The Devan researchers are developing other bio-based products for other market segments and for other fire standards.

• conceptual and commercial garments presented at exhibition in London

After two years of research Mistra Future Fashion is honoured to present, in collaboration with Centre for Circular Design at University of the Arts London and Filippa K, an exhibition pushing the limits of ‘fast’ and ‘slow’ fashion. Started in 2017, the industry-embedded project Circular Design Speeds takes a unique systemic approach, showcasing what could be accomplished using existing value chains as well as what the future of sustainable fashion holds. Ground-breaking textile research from University of the Arts London is questioning normative use and design of garments in creating prototypes to be worn across a spectrum of 24 hours to 50 years. By implementing research into existing value chains, Filippa K have produced a coat that is 100% recycled and recyclable, as well as a concept dress that is 100% bio-based and biodegradable. The research results and garments will be presented at the launch event at the University of the Arts London, on November 23rd and open to public on the 24th and 25th of November.

On Friday November 23rd the exhibition Disrupting Patterns: Designing for Circular Speeds opens up at University of the Arts London. The exhibition is the results of a two-year research project called Circular Design Speeds aiming at pushing the limits of ‘fast’ and ‘slow’ fashion by testing new concepts for sustainable design in an industry setting. On display are exploratory prototypes, as well as commercial garments produced by industry partner Filippa K using existing value chains. In addition, research results on innovative materials, consumer acceptance, composting studies and Life Cycle Assessments are presented. The aim of this project is to implement research results in a real fashion industry context, focusing on speed of use and maximising fabric value retention in products.

The Service Shirt developed by Professor Rebecca Earley is designed to last for over 50 years. The concept garment explores the multiple complexities, challenges and opportunities associated with design for circular business models in extended use contexts. The Service Shirt was designed as a ‘deliberate extreme’ to have a total lifecycle of 50 years. This lifecycle includes in-house and external remanufacturing processes, as well as various use cycles – often moving between single ownership and rental and sharing contexts. It becomes the lining for a jacket and then crafted in to fashion accessories, before finally being chemically regenerated in the year 2068.

On the opposite side of the spectrum the Fast-Forward concept, developed by Prof Kay Politowicz and Dr Kate Goldsworthy, explores alternative modes of production and use for a sustainable ‘fast-fashion’ application. Advantages with regards to climate impact are enabled through lighter material choices, nonwoven fabric production, no launder, clear routes to recovery and redistributed manufacturing systems. A sliding scale of ‘speed’ from ultra-fast forward through to a more widely accepted length of use, with adaptations to production processes and end of life, is presented. The prototypes are made from a new bio-based nonwoven material co-developed with Dr Hjalmar Granberg at RISE Research Institute of Sweden & University of the Arts London. The composition of the paper is a mix of cellulose pulp and bio-based PLA fibre, making the garment 100% biodegradable or recyclable in existing paper recycling systems.

Working closely with industry partner Filippa K made commercial testing possible. By implementing research into existing value chains, Filippa K was able to produce a coat that is 100% recycled and recyclable, as well as a concept dress that is 100% bio-based and biodegradable. The garments are a part of Filippa K’s Front Runner series and will be available in selected stores on November 26th. With a focus on products’ length of use and maximizing fabric value retention, Filippa K are dedicated to becoming fully circular by 2030.

“Being part of the fashion industry comes with many challenges, especially when considering the fact that we are the second most polluting industry after oil. Our industry needs to change and we believe adapting to circular models, like nature’s ecosystem, is one important solution. We want to be able to offer beautiful clothing and to make business within the planetary boundaries.”
- Elin Larsson, Sustainability Director, Filippa K

To validate the design research presented, a Life Cycle Assessment was performed on the prototypes. Mistra Future Fashion affiliated Dr. Greg Peters, Chalmers University of Technology, together with additional LCA Researchers at RISE, conclude that the production of fibres and fabrics are the main processes impacting the environment during the garment life cycles. Therefore, to extend the lifetime of existing garments and design for re-use, as done in the Service Shirt, is indeed the superior alternative compared to a reference garment.

“Compared with garments of the same mass, the extended life garments represent a large improvement in environmental performance over the reference garments, outperforming the reference garments in all effect categories. This superiority is primarily a consequence of avoiding garment production via reprinting and reassembly of the initial garment to extend its useful life.”
- Dr Greg Peters, LCA Researcher at Chalmers University of Technology

Another way to circumvent the impacts of fast fashion is to develop materials with considerably lower impacts during production, and which also avoid the barriers to recycling faced by conventional garments. Instead of hinder consumers from buying new, the act of acquiring a new garment could in fact be sustainable. The paper-based short life garments considered in this assessment show considerable impact savings when compare to the benchmark garment. Dr. Peters says,

“The paper-based garments benefit from the lower impacts of the material (fibre production, spinning and knitting) compared with conventional cotton, from their relatively light weight and also on account of the lower impacts in garment production and use.”

• At Kingpins Show Amsterdam (24-25 October) the new “Committed Accessories” dedicated to denim take centre stage.

For the appointment with the exhibition dedicated to denim Metalbottoni focuses on its new range of increasingly green accessories which have captured the attention of the northern European brands most attentive to sustainability in the world of jeans and elsewhere. A range of proposals which, in recent months, has progressed remarkably, following the rules established by the corporate responsibility protocol called NO IMPACT.

This is a responsible approach underlined by the promise “Committed Accessories”, but also a strategic choice with a view to approaching those markets which so far have appeared to be most keen on the subject, for example northern Europe, Benelux and the United States, California in particular. This means that Metalbottoni is acting with increasing assertiveness on those scenarios where it has been present for a long time, in order to increase the segments depth, intercepting new ones, thanks to its wide-ranging eco-compatible proposal.

NO IMPACT: “Committed Accessories” expanded

It is the constant search for sustainable innovation that reveals the extent of the progress made over the past few months by Metalbottoni. For the Kingpins Show exhibition, there are many novelties in store from the company, extending its range in terms of sustainability. Firstly, there is the new MONSTER line eco-processing, special for pure denim, which – apart from metal – includes new material solutions developed through high-profile collaborations.

Also the LEATHER ACCESSORIES line is extending its range of sustainable materials. The line of tags and rear waistband labels is enhanced through interpretations based on two new eco-friendly materials: recycled jacron and cork. For denim designed to be 100% green, also in accessories. Sustainable proposals are increasingly integrated throughout the Metalbottoni range, for example the new glossy and satin finishing developed for the line LABORA on exclusive metal accessories.

Partnerships with brands from northern Europe: Bik Bok and Kings of Indigo

One of the most important collaboration in sustainable fashion is the one with the Norwegian brand Bik Bok. The brand that was founded in 1973 dedicated to young women, today offer accessible trend driven fashion through a network of over 200 single-brand stores in Norway, Sweden, Finland and Austria. The brand has since 2017 chosen to use only BCI (Better Cotton Initiative) certified cotton for their in house premium denim brand Never Denim. For Never Denim Metalbottoni has realized a series of jeans buttons and personalized rivets, all entirely produced according to the NO IMPACT protocol; which means recycled raw materials, no use of chemical agents, through processing and machinery that minimize the use of water and electricity, resulting 100% from photovoltaic panels. All these features are part of a capsule developed for the new AW 2018 collection for Never Denim entirely made with Fair Trade certified cotton. Thanks to this project, the No Impact becomes an integral part of a collection that is aimed at a very large, young and aware public.

Another important brand which has chosen the new NO IMPACT metal accessories is Kings Of Indigo, the Dutch denim mill which is presenting top-quality jeans, inspired by traditional American style, combined with Japanese attention to detail, which today has as many 250 authorised dealers in 12 countries, with a very strong focus on northern Europe.

More and more sportswear for the new Monster SS 2020 collection

The great Metalbottoni classic dedicated to denim confirms the trend of strongly merging with the world of sportswear. The MONSTER line introduces the style developments of the SS 2020 season, with the range being more and more influenced by technical and sports interpretations, alongside sustainable production processes based on the NO IMPACT protocol. The new MONSTER proposals include items made of non-metal material, using sustainable processes, of natural origin and 100% biodegradable; these accessories are similar in appearance to traditional polyester, interpreted in a responsible way, developed through a series of special and unique effects. Also the button, rivet and small plate range has been restyled, having always been the core of the MONSTER line. Today the number of solutions available increases  hanks to new vintage finishing, developed on metal accessories, which are also totally green. “The denim world is moving in a clear direction: that of sustainability.” says Maria Teresa Ricciardo, Creative Director at Metalbottoni, “This is true in particular for some markets, which are strategic for us, and where we are proving increasingly successful, thanks to constant product and process research from a green  perspective, which Metalbottoni today is able to offer within the framework of the NO IMPACT pathway which we have been pursuing for a long time”.

Wolford is recognized for high quality Skin wear and is a favorite among fashion influencers. Wolford realizes that when it comes to luxury, consumers expect brands to be responsible. In response, Wolford understands sustainable luxury is a new brand ingredient and are dedicated to expanding their collections each season and infusing responsible materials.

This July at Interfiliere, gain a sneak peek into the launch of Wolford’s Aurora collection of leggings and pullovers that are Cradle to Cradle gold certified, first one in the world! The new styles created use premium stretch yarn belonging to the ROICA™ Eco-Smart family, the world’s first yarn awarded Cradle2Cradle Material Health Gold Level Certificate and Hohenstein Environment compatibility certification, which provides evidence of compliance and offers confidence as a responsible choice. In addition to premium stretch yarn from ROICA™ Eco-Smart family, the Aurora pieces are made using two other responsible fibers, Lenzing Modal® a cellulosic fiber derived from sustainable forestry, and infinito® by Lauffenmühle, a specially modified oil based biodegradable polymer.’

Instead of using new materials, Wolford’s new collection is developed to return the ingredients back to the cycle, they simply borrow them for the lifetime of the product, which supports responsible product ingredient sourcing. At the end of the Aurora collection product lifecycle, Wolford will return them to an industrial composting station to naturally breakdown without releasing harmful environmental substances. Wolford is committed to becoming part of the solution and activating change as they continue to explore responsible material innovations.

Be sure to attend Première Vision NY Smart Talk on July 17th, 2018 at 2:00p to meet to Wolford’s own Andreas Roehrich, Director, Product Develoment & Innovation to discuss technology and Wolford’s quest to become a responsible luxury brand.