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TBWA\Helsinki: Finnish webstore replaced its products with friends to the lonely (c) TBWA\Helsinki
26.11.2021

TBWA\Helsinki: Finnish webstore replaced its products with friends to the lonely

Black Friday is known as the world's largest shopping event, which is constantly growing in size. Rather than offering highly promoted sales, a Finnish clothing company Pure Waste joined forces with HelsinkiMissio, an NGO battling loneliness in Finland. On Black Friday, instead of buying clothes anyone can donate a friend to people suffering from loneliness.

A Global survey shows that over a third of adults experience feelings of loneliness worldwide. Many who feel lonely try to cope by shopping, which in fact has been proven to aggravate loneliness and can even cause feelings of depression.1

This is why HelsinkiMissio, a Finnish NGO battling loneliness, and Pure Waste, a Finnish clothing manufacturer, joined forces on Black Friday. All Pure Waste’s products on their webstore have been replaced with a chance to donate for HelsinkiMissio’s important work against loneliness.

Black Friday is known as the world's largest shopping event, which is constantly growing in size. Rather than offering highly promoted sales, a Finnish clothing company Pure Waste joined forces with HelsinkiMissio, an NGO battling loneliness in Finland. On Black Friday, instead of buying clothes anyone can donate a friend to people suffering from loneliness.

A Global survey shows that over a third of adults experience feelings of loneliness worldwide. Many who feel lonely try to cope by shopping, which in fact has been proven to aggravate loneliness and can even cause feelings of depression.1

This is why HelsinkiMissio, a Finnish NGO battling loneliness, and Pure Waste, a Finnish clothing manufacturer, joined forces on Black Friday. All Pure Waste’s products on their webstore have been replaced with a chance to donate for HelsinkiMissio’s important work against loneliness.

“Black Friday is known as the biggest commercial event, but for lonely people it can actually be the darkest day of the year. This is why we wanted to shed light on this issue precisely today. We hope that together with Pure Waste we’re able to raise awareness on the issue and furthermore help lonely people”, says Tuula Colliander, Executive Director from HelsinkiMissio.

Black Friday stunt is executed together with Pure Waste, a Finland-based clothing manufacturer that has never taken part to Black Friday due to their values. The company, also known as a pioneer in textile recycling, makes its clothing from 100% recycled cotton, utilizing cutting waste from the textile industry.


1 Pieters, Rik: Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle. Journal of Consumer Research Volume 40, Issue 4, 1 December 2013, Pages 615–631.

Source:

TBWA\Helsinki

16.11.2021

Gina Tricot and We aRe SpinDye in a resource-efficient collaboration

Gina Tricot releases its first collection that has been produced with We aRe SpinDye. The collection is part of Gina Tricot's innovation program Gina Lab. and consists of a coat, shirt, trousers and two bags colored with We aRe SpinDye's method.

With the collaboration, Gina Tricot continues to focus on sustainability, now with the coloring process at the center. Of all the resources that arise during the entire lifespan of a garment - from the production of raw materials, to recycling, 80% is used during the production phase itself. To maximize the effects of the sustainability changeover, an increased focus is required on the entire production process and in particular on the most resource-intensive of them all: the dyeing.

Gina Tricot releases its first collection that has been produced with We aRe SpinDye. The collection is part of Gina Tricot's innovation program Gina Lab. and consists of a coat, shirt, trousers and two bags colored with We aRe SpinDye's method.

With the collaboration, Gina Tricot continues to focus on sustainability, now with the coloring process at the center. Of all the resources that arise during the entire lifespan of a garment - from the production of raw materials, to recycling, 80% is used during the production phase itself. To maximize the effects of the sustainability changeover, an increased focus is required on the entire production process and in particular on the most resource-intensive of them all: the dyeing.

One of Gina Tricot's focus is to explore new methods and technologies in sustainability, which makes the collaboration with We aRe Spin Dye feel just right for us. Together we get a product with more durable and circular fibers, in addition with a more sustainable textile production with a focus on minimal water use. We are extremely proud of this collaboration. says Emma Garrote, Global Production & Sustainability Manager at Gina Tricot.

Gina Tricot is a shining example of an agile organization with short decision-making processes. They have managed to enthuse both the design and production department. It has been crucial to reach the launch of this collection that takes place today, says Andreas Andrén, CEO of We aRe SpinDye®.

Gina Tricot
Gina Tricot is a Swedish fashion brand that offers fashion to women in over 30 countries. Today, Gina Tricot has over 160 stores around Sweden, Norway, Denmark and Finland, as well as e-commerce throughout Europe. With around 1,900 employees, 98% of these are girls. For Gina Tricot, it is important to build pride from the inside out, we are a company that chooses to invest in and highlight women.

We aRe Spin Dye
The company is a Swedish cleantech company that provides and offers a process and platform for production and quality control that enables players in the fashion and clothing industry to significantly reduce their environmental impact. The company's business concept is to establish a new, sustainable and transparent standard for dyeing synthetic textiles in the fashion and apparel industry in a simple and user-friendly way.

More information:
We are SpinDye We aRe Spin Dye
Source:

We aRe SpinDye

04.11.2021

Sarah Borghi: New Green Collection with a range of sustainable tights and stockings

For its 2021 Green Collection, the Italian luxury hosiery brand Sarah Borghi presents a broadened product offer in terms of colors and categories, meeting the needs of a stylish, yet sustainable consumer. By mixing fashion, quality, innovation and research, the tights and stockings powerhouse continues its development in the journey towards a conscious future.

The evolution of the Green Collection, the sustainable hosiery collection first launched in 2020, confirms the efforts of the brand in promoting a new generation of attractive fashion and design which actively encourages and supports a responsible change in culture and smart products offer.

For its 2021 Green Collection, the Italian luxury hosiery brand Sarah Borghi presents a broadened product offer in terms of colors and categories, meeting the needs of a stylish, yet sustainable consumer. By mixing fashion, quality, innovation and research, the tights and stockings powerhouse continues its development in the journey towards a conscious future.

The evolution of the Green Collection, the sustainable hosiery collection first launched in 2020, confirms the efforts of the brand in promoting a new generation of attractive fashion and design which actively encourages and supports a responsible change in culture and smart products offer.

Lately, a decisive step has been added to the brand’s history thanks to the publication of the Integrated Report by Gizeta Calze, Sarah Borghi’s top-notch producer and first Italian company in the hosiery sector to include sustainability throughout its business model. A commitment of responsibility and transparency on a path that has been carried on for years and that, today more than ever, becomes of the utmost importance, as stated by Luca Marzocchi, CEO of Gizeta Calze. The Integrated Report provides a complete view of the business strategy, operating model and governance, which combines financial information with sustainability insights, conceived as complementary to other strategies and, indeed, essential for increasing business value.

The collection
The collection presents a range of versatile, colorful products combined with extra-luxury comfort and designed for every type of woman: from seductive tights to everyday socks, together with knee- highs, up to athleisure with leggings.
 
The responsible collection features two new generation materials. One is Amni Soul Eco®, the world’s first biodegradable in anaerobic conditions polyamide 6.6 yarn that degrades in around 5 years* after disposing of in landfill, developed by SOLVAY and produced and distributed by FULGAR. The other is ROICA™ V550 by leading fiber manufacturer Asahi Kasei, a premium sustainable stretch yarn boasting the Gold Level Material Health Certificate by Cradle-to-Cradle Product Innovation Institute** as it has been evaluated for impact on human and environmental health. Moreover, it smartly breaks down without releasing harmful substances in the environment according to Hohenstein Environment Compatibility Certification. Key elements that makes ROICA™ V550 a precious choice when it comes to Circular Economy material approach.

Source:

Sarah Borghi / GB Network – for ROICA™

(c) CHIC / JANDALI
29.10.2021

CHIC fueled fashion business in Shanghai and Shenzhen

  • CHIC Shanghai successfully completed under high safety and hygiene conditions
  • The trend hotspot for the Chinese sales market: Lively interest of more than 20,000 trade visitors in the new collections of the 487 brands at the NECC in Shanghai
  • Sustainability in great demand in all areas
  • CHIC Shenzhen focuses on trading in the strong sales region of South China and the international clusters Hong Kong and Macao: Date postponed from November to December due to current Covid-19 cases in China

The fashion world of China met at the physical event CHIC Shanghai from October 9-11, 2021 at the National Exhibition and Convention Center in Shanghai

487 exhibitors presented themselves in clearly structured segments on 50,000 square meters. Maximum compliance with the security measures determined the course. Against this background the exhibitors welcomed more than 20,000 trade visitors and reported cheerful orders.

The 487 exhibitors were also satisfied with the business activity and reported successful orders.

  • CHIC Shanghai successfully completed under high safety and hygiene conditions
  • The trend hotspot for the Chinese sales market: Lively interest of more than 20,000 trade visitors in the new collections of the 487 brands at the NECC in Shanghai
  • Sustainability in great demand in all areas
  • CHIC Shenzhen focuses on trading in the strong sales region of South China and the international clusters Hong Kong and Macao: Date postponed from November to December due to current Covid-19 cases in China

The fashion world of China met at the physical event CHIC Shanghai from October 9-11, 2021 at the National Exhibition and Convention Center in Shanghai

487 exhibitors presented themselves in clearly structured segments on 50,000 square meters. Maximum compliance with the security measures determined the course. Against this background the exhibitors welcomed more than 20,000 trade visitors and reported cheerful orders.

The 487 exhibitors were also satisfied with the business activity and reported successful orders.

Perfect presentation platform: the CHIC Matching area
The expanded matchmaking events at CHIC were also enthusiastically received.
In total, over 37 matchmaking events took place in the specially set up matching area consisting of several presentation platforms and private negotiation rooms at the fair. From company presentations by industry giants such as Shein, through trade fair tours to selected one-on-one discussions, CHIC brought exhibitors and visitors together in a targeted manner. More than 600 participants have been matched by this CHIC event. Among them visitors such as Shein, Walmart, Wang Yi Yan Xuan, Tiktok, BAILIAN GROUP, LIQUN etc, parts of the organizer's broad network.

Continuing growth: sustainable productions
Sustainability is one of the most important consumer trends in China. CHIC played the theme in all exhibition areas; from womenswear, kidswear and menswear to accessories, sustainable collections were represented in all segments.

Design talent and traditional styles
In the IMPULSES area, innovative designer brands showed inspiring trends, high-quality collections and fashion variety like Kmusso, MIJA or Yu Jian Tian with its new design collection made by natural materials such as mulberry silk and wool, presenting the unique traditional Chinese style.

CHIC Shanghai presented the entire range of the fashion business in a total of 12 exhibition segments. This year's acclaimed visual concept, created by lava beijing, has been awarded the Bronze Award of the Hiiibrand Awards 2021 in the Identity category.

Digital tools and physical events
In addition to the on-site trade fair offer, CHIC is expanding its reach through the consistent use of digital tools. The CHIC app combines all the functions needed for a successful trade fair participation, from the digital trade fair catalog and matchmaking to direct appointments and live chats for all participants who cannot be on site.

The next CHIC in Shanghai will take place in March 2022.

Source:

CHIC / JANDALI

26.10.2021

We aRe SpinDye with its resource-saving dyeing technology in new collaboration

With its resource-saving dyeing technology, We aRe SpinDye takes place in H&M's latest Innovation Stories collection called Co-exist.

The use of We aRe SpinDye's technology contributes to reducing both water consumption and CO2 emissions, which in turn leads to a lower impact on the world's ecosystem and creates conditions for our co-existence with nature.

Up to 24% of a garment's entire climate footprint occurs during dyeing. We aRe SpinDye's technology can reduce the consumption of the earth's resources in textile production. On average, the reduction of water is -75%, chemicals -90% and energy consumption and CO2 emissions -30%.

In just one year, the clothing industry uses 9 billion cubic meters of water (which is in line with the annual need for drinkingwater for the entire population of our planet) and 168 million tons of process chemicals to dye fabrics. We aRe SpinDye now hopes that more players in the industry will pay attention to the ways that are available when it comes to resource-efficient dyeing process and quickly implement this technology in their production.

With its resource-saving dyeing technology, We aRe SpinDye takes place in H&M's latest Innovation Stories collection called Co-exist.

The use of We aRe SpinDye's technology contributes to reducing both water consumption and CO2 emissions, which in turn leads to a lower impact on the world's ecosystem and creates conditions for our co-existence with nature.

Up to 24% of a garment's entire climate footprint occurs during dyeing. We aRe SpinDye's technology can reduce the consumption of the earth's resources in textile production. On average, the reduction of water is -75%, chemicals -90% and energy consumption and CO2 emissions -30%.

In just one year, the clothing industry uses 9 billion cubic meters of water (which is in line with the annual need for drinkingwater for the entire population of our planet) and 168 million tons of process chemicals to dye fabrics. We aRe SpinDye now hopes that more players in the industry will pay attention to the ways that are available when it comes to resource-efficient dyeing process and quickly implement this technology in their production.

"The enormous resource consumption in the dyeing process is a global problem that must be addressed on a broad front. It is therefore inspiring to work with major brands with an organization that is sensitive to cutting-edge expertise and at the same time shows a willingness to work together to achieve common goals", says Andreas Andrén, CEO of We aRe SpinDye.

Source:

We aRe SpinDye

24.09.2021

50 companies have joined ChemSec’s PFAS Movement

More and more brands are actively speaking up against the use of PFAS chemicals in products and supply chains. ChemSec’s corporate initiative the PFAS Movement was started in 2020, with the aim of creating a network of companies that would like to see PFAS chemicals regulated more efficiently. As of September 2021, 50 companies have joined the movement.

PFAS, short for per- and polyfluoroalkyl substances, is a chemical family consisting of almost 5,000 industrially produced chemicals. In manufacturing, PFAS are favored for their durability and well-functioning properties. They provide features such as non-stick, water repellency and anti-grease to many types of everyday products, including cosmetics, food packaging, frying pans and clothes, just to name a few.

Lately, more and more reports have been suggesting that PFAS are a serious problem. Human epidemiological studies have found associations between PFAS exposure and a number of health disorders.

More and more brands are actively speaking up against the use of PFAS chemicals in products and supply chains. ChemSec’s corporate initiative the PFAS Movement was started in 2020, with the aim of creating a network of companies that would like to see PFAS chemicals regulated more efficiently. As of September 2021, 50 companies have joined the movement.

PFAS, short for per- and polyfluoroalkyl substances, is a chemical family consisting of almost 5,000 industrially produced chemicals. In manufacturing, PFAS are favored for their durability and well-functioning properties. They provide features such as non-stick, water repellency and anti-grease to many types of everyday products, including cosmetics, food packaging, frying pans and clothes, just to name a few.

Lately, more and more reports have been suggesting that PFAS are a serious problem. Human epidemiological studies have found associations between PFAS exposure and a number of health disorders.

One of the biggest challenges connected to PFAS is that, with very few exceptions, they are perfectly legal to use. This means that the brands and retailers who want to stop them from being used as ingredients in their products have very limited ways of communicating this in the global supply chain. As long as there is not a restriction in place, suppliers will continue to use these very effective chemicals in manufacturing. That’s why companies act together with a unified voice, like in the case of ChemSec’s PFAS Movement.

Source:

ChemSec

12.07.2021

SUPREME GREEN COTTON® in the latest Collections of three Brands

SUPREME GREEN COTTON®, the water-saving smart-tech yarn by Varvaressos has been chosen by Diesel, Champ Blanc and Muntagnard, and won the Gold Award at the Greek Exports Forum & Awards 2020.

Thanks to a pioneering satellite-powered drip irrigation system, SUPREME GREEN COTTON® saves up to 40% of water. The range of yarns is entirely Made in Europe and comes with influential sustainable verifications. The MADE IN GREEN by OEKO-TEX® label guarantees that the yarns have been tested for harmful substances and manufactured using sustainable processes under socially responsible working conditions in accordance with STeP by OEKO-TEX®. Complete transparency and traceability are guaranteed throughout the whole production and supply chain by the unique diafania SI platform, powered via blockchain technology.

Global clothing and lifestyle Italian premium jeans brand Diesel stands out for its unique mindset and sustainable imprint. That’s why it chose SUPREME GREEN COTTON® for its collection ‘Green Label’ and ‘NightCrush’ as well as its ‘Malign’ jersey T-shirts, available in two different colours and prints.

SUPREME GREEN COTTON®, the water-saving smart-tech yarn by Varvaressos has been chosen by Diesel, Champ Blanc and Muntagnard, and won the Gold Award at the Greek Exports Forum & Awards 2020.

Thanks to a pioneering satellite-powered drip irrigation system, SUPREME GREEN COTTON® saves up to 40% of water. The range of yarns is entirely Made in Europe and comes with influential sustainable verifications. The MADE IN GREEN by OEKO-TEX® label guarantees that the yarns have been tested for harmful substances and manufactured using sustainable processes under socially responsible working conditions in accordance with STeP by OEKO-TEX®. Complete transparency and traceability are guaranteed throughout the whole production and supply chain by the unique diafania SI platform, powered via blockchain technology.

Global clothing and lifestyle Italian premium jeans brand Diesel stands out for its unique mindset and sustainable imprint. That’s why it chose SUPREME GREEN COTTON® for its collection ‘Green Label’ and ‘NightCrush’ as well as its ‘Malign’ jersey T-shirts, available in two different colours and prints.

Thee Swiss brand Muntagnard believes in «sustainability» as a powerful lever for innovative solutions for people who go their own way and think outside the box to advance sustainable development. Muntagnard rethinks textiles - from the sewing thread to the label – selecting only sustainable materials and minimizing the use of plastic to the bone while seeking sensible, biodegradable textile alternatives. The MANGOLA collection of T-sets is 100% made of SUPREME GREEN COTTON®.

CHAMP BLANC is a responsible French brand renown for its ready-to-wear men clothing and for its strong commitment to traceability. The brand has been working for nearly 8 months on the design of the "Traceable T-shirt" made of 100% SUPREME GREEN COTTON®. The result is a high quality and finishing t-shirt to make it last. By relying on existing technologies, the entire production chain is traceable and can be discover thanks a QR-code on the label.

SUPREME GREEN COTTON® has also been bestowed with the influential Gold Award in the “Top Branded Export Product” category of the Greek Exports Forum & Awards 2020

Source:

Varvaressos / GB Network Marketing & Communication

17.06.2021

C.L.A.S.S. ICON AWARD 2021 goes to DUARTE

The second C.L.A.S.S. ICON AWARD expands its vision embracing fashion streetwear with an attitude and bets on DUARTE, an emerging label committed to sustainability that shows a new way of being cool, yet responsible. “The C.L.A.S.S. ICON AWARD is much more than prize, it’s an open workshop with influential professionals that will support DUARTE in reaching the next level and being able to share my vision for responsible fashion”, comments Ana Duarte.

The designer (b.1991) launched her label DUARTE in 2016 just after graduation. Since then, the fresh, colourful and power-propelling brand has conquered both catwalks and cities’ streets with a responsible message. “Sustainability means durability, fair work practices, recycled materials and zero-waste,” is Ana’s mantra. Indeed, the collection is the result of a virtuous balance between production and locally-sourced, recyclable high-quality materials harnessed from factories’ deadstock. DUARTE also means circularity, the garments can be re-used and upcycled to create new collections.

The second C.L.A.S.S. ICON AWARD expands its vision embracing fashion streetwear with an attitude and bets on DUARTE, an emerging label committed to sustainability that shows a new way of being cool, yet responsible. “The C.L.A.S.S. ICON AWARD is much more than prize, it’s an open workshop with influential professionals that will support DUARTE in reaching the next level and being able to share my vision for responsible fashion”, comments Ana Duarte.

The designer (b.1991) launched her label DUARTE in 2016 just after graduation. Since then, the fresh, colourful and power-propelling brand has conquered both catwalks and cities’ streets with a responsible message. “Sustainability means durability, fair work practices, recycled materials and zero-waste,” is Ana’s mantra. Indeed, the collection is the result of a virtuous balance between production and locally-sourced, recyclable high-quality materials harnessed from factories’ deadstock. DUARTE also means circularity, the garments can be re-used and upcycled to create new collections.

The C.L.A.S.S. ICON AWARD is a project led by C.L.A.S.S. with the special support of IDEE BRAND PLATFORM which assists fashion brands in commercial activity, WHITE Milano, international fair supporting the new generations and independent brands with special projects since its inception and responsible shopping platform Renoon. Together they will all support DUARTE for a full year at 360°, from consultancy to communication.

Source:

C.L.A.S.S. / GB Network Marketing & Communication

ISKO unveils its 2022 Collection Vol. 2 with new technologies (c) ISKO
09.06.2021

ISKO unveils its 2022 Collection Vol. 2 with new technologies

ISKO presents 2022 Collection Vol. 2, a forward-thinking collection with responsibility, creativity, authenticity and comfort engrained into every fiber of every fabric to provide solutions for all denim lovers’ dreams and needs across the world.

2022 Collection Vol. 2 has been created using the company’s principles of Responsible Innovation™ and is made entirely with ISKO’s revolutionary R-TWO™ technology. Certified to Textile Exchange credentials, the R-TWO™ fabrics in 2022 Collection Vol. 2 ensure complete traceability of raw materials from field to final product. Using a blend of reused and recycled materials, they help decrease the usage of raw materials and improve sourcing efficiency, while preserving all the properties and benefits of each product. R-TWO offers a simple way for companies to switch from virgin to reused and recycled materials for all products in ISKO’s collection.

The 2022 Collection Vol. 2 further explores the four lifestyles introduced in ISKO’s Vol. 1 collection -Denim Lovers, Simplify, ISKO™ Comfy and Euphoria – building on a collection to provide further inspiration for designers and brands to suit different vibes and moods.

ISKO presents 2022 Collection Vol. 2, a forward-thinking collection with responsibility, creativity, authenticity and comfort engrained into every fiber of every fabric to provide solutions for all denim lovers’ dreams and needs across the world.

2022 Collection Vol. 2 has been created using the company’s principles of Responsible Innovation™ and is made entirely with ISKO’s revolutionary R-TWO™ technology. Certified to Textile Exchange credentials, the R-TWO™ fabrics in 2022 Collection Vol. 2 ensure complete traceability of raw materials from field to final product. Using a blend of reused and recycled materials, they help decrease the usage of raw materials and improve sourcing efficiency, while preserving all the properties and benefits of each product. R-TWO offers a simple way for companies to switch from virgin to reused and recycled materials for all products in ISKO’s collection.

The 2022 Collection Vol. 2 further explores the four lifestyles introduced in ISKO’s Vol. 1 collection -Denim Lovers, Simplify, ISKO™ Comfy and Euphoria – building on a collection to provide further inspiration for designers and brands to suit different vibes and moods.

Source:

ISKO / Menabò Group

06.05.2021

PERFORMANCE DAYS Fair with Topic: Still Physical – Your Success Story of 2020

Contact restrictions, home office and altered daily lives – our lives in 2020 were radically changed. This was also the case for various sectors of the economy, including the textile and clothing industry. However, with crisis come opportunities and stimuli for change. Under the motto “Still Physical”, manufacturers recount their personal success stories in 2020 – the industry can look forward to a selection of sustainable materials curated exclusively by the PERFORMANCE FORUM Jury. Areas of focus: natural fibers that highlight wellbeing aspects, plant-based materials that make us strong and excite on an emotional level, bio-nylons and bio-based finishings that rethink function. “Still Physical – Your Success Story of 2020” will be on display online as the first of its kind within a trade fair week from 17 to 21 May 2020.

Contact restrictions, home office and altered daily lives – our lives in 2020 were radically changed. This was also the case for various sectors of the economy, including the textile and clothing industry. However, with crisis come opportunities and stimuli for change. Under the motto “Still Physical”, manufacturers recount their personal success stories in 2020 – the industry can look forward to a selection of sustainable materials curated exclusively by the PERFORMANCE FORUM Jury. Areas of focus: natural fibers that highlight wellbeing aspects, plant-based materials that make us strong and excite on an emotional level, bio-nylons and bio-based finishings that rethink function. “Still Physical – Your Success Story of 2020” will be on display online as the first of its kind within a trade fair week from 17 to 21 May 2020.

Transformation: Technology first?
The pandemic has forced us into new, primarily digital forms of living and working. Our daily lives are characterised by home offices, home schooling and online meetings. The desire for real, physically perceptible experiences has grown incessantly within the last year. In the same context, people nowadays are strongly driven by technological progress – yet how far can we allow technological change to go and how do we wish to live in the future? Long before the pandemic, the trend towards self-monitoring and control of important bodily functions developed. The sports industry developed tools to measure levels of performance and monitor bodily functions with the goal of enhancing performance. Self-optimisation, body shaping and health promotion have become standard nowadays. Staying healthy and keeping fit are now social imperatives in our performance-oriented society. The pandemic has made us rethink, made us pause – with sustainable function still in focus, yet function needs to be rethought for the future, distancing ourselves from mere performance enhancement, and embracing clothing that facilitates people in feeling good.

Touch & Feel
In a visual, digital world, one sense has been forgotten: the sense of touch. Materials trigger completely different reactions, consciously or unconsciously. Moreover, the surface texture is also decisive in the functionality of a fabric, lending it its unique characteristics. In times of contact restrictions and lockdown, there is a need for a space for emotions, for regeneration and physical wellbeing. This is also reflected in the desire for appropriate apparel that leaves a pleasant sensation on the skin. Lightweight, warm and of a softer nature, plant-based fibers fulfil the desire for comfort and promote wellbeing.

We are physical – we are nature
How will we shape and adapt the post-pandemic textile and apparel industry? The Corona crisis once again reminds us of our existential bond with the natural world. While humanity fights against the spread of a deadly virus with social isolation, one thing is doing well: our planet. It is recovering from all the exhaust gases that are released into the air daily by cars and factories. There is a shift in focus towards taking time out in nature, whether in the form of a morning run, a mountain hike or a yoga session on the grass.

Your success story of 2020
What has touched them? Which experiences have shaped their latest innovations? Does the crisis also present opportunities? The chance for something new, for a rethink, on an even more sustainable, more ecological path? Which highlights, which stories are worth communicating and where did the focus lie in 2020? Various material manufacturers already started to focus on sustainability and the cautious use of resources some time ago. Innovations in the areas of materials and in processing methods are the driving forces of the development towards more sustainability. However, we need to realign all processes and structures in our supply and production chains and adapt them to the needs of a resource-conserving, responsible industry. A pioneering example of such alignment was the decision of PERFORMANCE DAYS to only present sustainable materials at the PERFORMANCE FORUM from the November 2019 trade fair event onwards. Additionally, the setting-up of the new digital sourcing platform “THE LOOP” shows how technology can be implemented aside from material and processing innovations in such a way that our procedures and structures can be adapted to difficult conditions.

Informative & up-to-date: the digital trade fair week from 17 to 21 May 2021
As usual, the highlighted fabrics from the Focus Topic “Still Physical”, which the exhibitors have defined as their personal success stories, will be available shortly on the PERFORMANCE DAYS website highlighting all details and facets.

12.04.2021

SUPREME GREEN COTTON® used by Italian brand Diesel

SUPREME GREEN COTTON® has been chosen by the Italian brand Diesel for the ‘Green Label’, ‘NightCrush’ and ‘Malign’ jersey T-shirts. From cotton seed to fiber, yarn production, fabric and final garments, the full supply chain is not just transparent but located in a very focused area 100% in Greece.
 
SUPREME GREEN COTTON® is the premium quality smart yarn collection by Varvaressos S.A. European Spinning Mills. The Greek yarn manufacturer has developed an innovative and socially responsible system from the seed to the garment that supports farmers and businesses at the foothills of Mount Olympus.
 

SUPREME GREEN COTTON® has been chosen by the Italian brand Diesel for the ‘Green Label’, ‘NightCrush’ and ‘Malign’ jersey T-shirts. From cotton seed to fiber, yarn production, fabric and final garments, the full supply chain is not just transparent but located in a very focused area 100% in Greece.
 
SUPREME GREEN COTTON® is the premium quality smart yarn collection by Varvaressos S.A. European Spinning Mills. The Greek yarn manufacturer has developed an innovative and socially responsible system from the seed to the garment that supports farmers and businesses at the foothills of Mount Olympus.
 
SUPREME GREEN COTTON® uses a customized satellite-powered drip irrigation system in the fields that allows saving up to 40% of water. Water usage is one of the pressing issues in cotton production. Thanks to the advanced drip irrigation system, plants are watered and fed without wasting a single drop. Thanks to a custom-developed app connected via satellite and meteorological stations in selected cotton fields, farmers can monitor the fields in real time. The IoT – Internet of Things system warns them to take action to ensure plants to flourish healthily and high a higher yield in a sustainable way.
 
The smart yarns are Made in Greece and have been certified by MADE IN GREEN by OEKO-TEX® which assures transparency and traceability, moreover the company has also obtained the STeP by OEKO-TEX®.

12.04.2021

We aRe SpinDye collaborates with Gina Tricot

We aRe SpinDye (WRSD) and Gina Tricot have entered into a collaboration agreement. The partnership formed between the two companies is a strategic milestone for both parties.

"Gina Tricot has made impressive progress in the area of sustainability recently and it is fantastic that we get the opportunity to participate and contribute going forward", says Andreas Andrén, CEO of WRSD and continues: "The collaboration is completely in line with our ambitions to become an industry standard for coloring recycled polyester."

Gina Tricot is a Swedish brand that offers fashion to women in over 30 countries.
"Together with WRSD, we can create a better, more sustainable and circular fashion industry. We are convinced that the future lies in collaboration and innovation between the various tiers of our value chain", says Emma Garrote Fredman, Global production & Sustainability manager at Gina Tricot.

We aRe SpinDye (WRSD) and Gina Tricot have entered into a collaboration agreement. The partnership formed between the two companies is a strategic milestone for both parties.

"Gina Tricot has made impressive progress in the area of sustainability recently and it is fantastic that we get the opportunity to participate and contribute going forward", says Andreas Andrén, CEO of WRSD and continues: "The collaboration is completely in line with our ambitions to become an industry standard for coloring recycled polyester."

Gina Tricot is a Swedish brand that offers fashion to women in over 30 countries.
"Together with WRSD, we can create a better, more sustainable and circular fashion industry. We are convinced that the future lies in collaboration and innovation between the various tiers of our value chain", says Emma Garrote Fredman, Global production & Sustainability manager at Gina Tricot.

(c) Kornit Digital
04.03.2021

Creazioni Digitali Implements Kornit Presto S

Kornit Digital announced Italy-based Creazioni Digitali, a printing service provider to some of the most prominent names in high-end fashion, is installing the Kornit Presto S with Softener Solution for rapid, pigment-based production on demand involving multiple fabric types in any quantity.

In addition to sublimation and acid and reactive dyes, Creazioni Digitali was one of the first textile providers to bring pigment printing to Italian fashion houses. In addition to providing more eco-friendly production processes, a shift towards pigment-based production is key to their expansion and industrial plans for 2021 to 2025.

Print-on-demand business models and pigment-based production are both effective means of reducing water use, and empowering fashion brands to align with international sustainability imperatives.

Kornit Digital announced Italy-based Creazioni Digitali, a printing service provider to some of the most prominent names in high-end fashion, is installing the Kornit Presto S with Softener Solution for rapid, pigment-based production on demand involving multiple fabric types in any quantity.

In addition to sublimation and acid and reactive dyes, Creazioni Digitali was one of the first textile providers to bring pigment printing to Italian fashion houses. In addition to providing more eco-friendly production processes, a shift towards pigment-based production is key to their expansion and industrial plans for 2021 to 2025.

Print-on-demand business models and pigment-based production are both effective means of reducing water use, and empowering fashion brands to align with international sustainability imperatives.

“We believe eco-friendly, pigment-based printing offers a wealth of possibilities for high fashion, and selected the Kornit Presto S based on its ability to deliver brilliant, high-quality imagery using the broadest color gamut, without need for pre- and post-treatments,” says Roberto Lucini, Owner and CEO of Creazioni Digitali. “We intend to grow our business as brands see what this technology can do, with the old calculations of quality versus responsible production practices giving way to a new landscape in which you can truly have both. This installation is one of more to come.”

The FU/COTTON T-SHIRT (c) Emiliano Granado and Jessup Deane
The FU/COTTON T-SHIRT by Outlier
13.05.2020

OUTLIER PRESENTS THE “FU/COTTON T-SHIRT”

OUTLIER presents the "FU/COTTON T-SHIRT" made of 100% smart cotton options by TINTEX

“TEAMING UP IS THE RESPONSIBLE WAY FORWARD”: that’s the motto of TINTEX to build a sustainable wardrobe. From new developments and implementations in production and processes to collaborative partnerships that brought to environment-driven collections, TINTEX had a very rich in news trimester.

OUTLIER produces performance-driven clothing. The brand selected 100% smart cotton options by TINTEX to develop an experimental, box cut, heavyweight (8oz/280gsm) t- shirt, that they called FU/COTTON T-SHIRT.
The t-shirt is enriched by a GOTS (Global Organic Textile Standard) certified 100% Organic cotton RIB for the neck.

OUTLIER presents the "FU/COTTON T-SHIRT" made of 100% smart cotton options by TINTEX

“TEAMING UP IS THE RESPONSIBLE WAY FORWARD”: that’s the motto of TINTEX to build a sustainable wardrobe. From new developments and implementations in production and processes to collaborative partnerships that brought to environment-driven collections, TINTEX had a very rich in news trimester.

OUTLIER produces performance-driven clothing. The brand selected 100% smart cotton options by TINTEX to develop an experimental, box cut, heavyweight (8oz/280gsm) t- shirt, that they called FU/COTTON T-SHIRT.
The t-shirt is enriched by a GOTS (Global Organic Textile Standard) certified 100% Organic cotton RIB for the neck.

Source:

GB Network

Customer data heralds new opportunities for fashion industry © Lectra
Lectra ESCP Europe Round Table
16.11.2017

Customer data heralds new opportunities for fashion industry

  • Amazon, EasySize, Evo Pricing and Lectra explored diverse uses for customer data during a round table event organized by the ESCP Europe - Lectra ‘Fashion & Technology’ Chair Paris

Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, the French business school ESCP Europe and their joint ‘Fashion & Technology’ Chair examined the multiple ways the fashion industry’s ecosystem can use customer data, during a recent round table event at the start of the fifth Fashion Tech Week in Paris.

Elise Beuriot, senior category leader, EU Luggage, Amazon, Olivier Dancot, VP of data, Lectra, Fabrizio Fantini, founder and CEO, Evo Pricing, and Gulnaz Khusainova, founder and CEO, Easysize, agreed straight away on one key point: the analysis of customer data lends itself to limitless applications along the entire fashion value chain. Its impact is immense, whether in terms of customer satisfaction, competitiveness, revenues or waste limitation.

  • Amazon, EasySize, Evo Pricing and Lectra explored diverse uses for customer data during a round table event organized by the ESCP Europe - Lectra ‘Fashion & Technology’ Chair Paris

Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, the French business school ESCP Europe and their joint ‘Fashion & Technology’ Chair examined the multiple ways the fashion industry’s ecosystem can use customer data, during a recent round table event at the start of the fifth Fashion Tech Week in Paris.

Elise Beuriot, senior category leader, EU Luggage, Amazon, Olivier Dancot, VP of data, Lectra, Fabrizio Fantini, founder and CEO, Evo Pricing, and Gulnaz Khusainova, founder and CEO, Easysize, agreed straight away on one key point: the analysis of customer data lends itself to limitless applications along the entire fashion value chain. Its impact is immense, whether in terms of customer satisfaction, competitiveness, revenues or waste limitation.

As early as the design phase, a wealth of data offers many sources of inspiration for stylists. For teams in charge of collections, “complex models allow the analysis of data like online traffic and purchase history in order to design and offer the products that consumers expect, which is a priority for a company obsessed by the customer, like Amazon,” stated Elise Beuriot. For sales, “decisions based on data trigger millions of orders. The impact on the inventory is enormous,” she added.

“Fashion is an industry where unsold items generate a lot of waste. Algorithms and big data analysis can reduce left-overs by anticipating demand several weeks ahead in order to optimize the price and replenishment,” observed Fabrizio Fantini. “Fashion companies who exploit data to inform their decisions become more efficient. They are better armed to protect their margins, but can also sell for less, and potentially reach a larger number of consumers.”

Other IT models aggregate customer data in real time ‘to determine, among hundreds of factors, those which have the biggest influence on buying decisions. Value doesn’t necessarily lie in the volume of data but in the depth of the analyses,’ claimed Gulnaz Khusainova. Easysize is careful that collected data is anonymous, she underlined, because ‘consumers need to keep control of their data, and know how it is used’.
For editors of software dedicated to fashion businesses, and suppliers of cutting machines designed for the clothing industry, “analyzing usage data from our solutions enables the offer to evolve, making each step in the value chain more efficient and perfectly adapted to the needs of the brands, retailers and manufacturers. What is at stake is better quality products, placed on the market as quickly as possible and at a reduced cost,” explained Olivier Dancot.

“It is easy to collect data, but difficult to extract actionable information. Everything hinges on data analysis,” concluded Céline Abecassis-Moedas, professor and co-scientific director of the ‘Fashion & Technology’ Chair and moderator of the round table. “Due to its emotional dimension—from the stylist’s inspiration to the consumer’s desire to buy—fashion is not an industry like others. However, all the components that make up its ecosystem can truly benefit from the judicious exploitation of customer data. Examples discussed this evening illustrate the diversity of what is possible.

More information:
Lectra
Source:

Lectra