New Imperial-branded clothing line with BioPuff®
Ponda, a UK-based biomaterials company with roots at Imperial College London, has partnered with the university to make branded clothing from wetland-grown plants.
The first products in this collaboration – a Mallard gilet and a Fern cap – are insulated with BioPuff®, a material made from bulrush grown on restored wetlands rather than oil or animal products. The clothing will be on sale exclusively at the Imperial College Union campus shop and online store this autumn.
Full circle collaboration
The world produces around 92 million tonnes of textile waste every year. That is the equivalent of a bin lorry of clothing burned or landfilled every second. Branded merchandise sits at a difficult intersection of this problem: it often relies on conventional materials with significant environmental impacts, yet is discarded long before the end of its useful life. BioPuff® offers an alternative approach, using plant-based insulation designed to connect product manufacturing with wetland restoration, and lower-impact material systems. Importantly, it also outperforms premium synthetics on warmth.
The collaboration between Ponda and Imperial is part of Sustainable Imperial, the university’s commitment to lead on climate change, biodiversity loss and pollution through research, education, operations and community action. But the ambition runs wider than one campus.
Professor Anna Korre, Imperial’s Associate Provost (Sustainability), said: "This partnership will give Imperial's community the chance to directly back climate friendly fashion innovation. We're proud to celebrate this collaboration as part of our strategy launch. Ponda's story is a powerful example of how Imperial aims to maximise its positive impact on people and planet by giving our students and innovators the tools they need to find solutions to some of the world's most pressing challenges."
About the innovative insulation
Ponda’s BioPuff® has already been used by fashion companies Stella McCartney, Berghaus, Ahluwalia and Sheep Inc. The team exhibited at the Sustainable Markets Initiative CEO Summit at Hampton Court Palace, where they met King Charles III and were recognised by the King’s Terra Carta Design Lab.
The first-of-its-kind insulation, which outperforms premium synthetics on warmth, is made from Typha (bulrush) and grown through paludiculture, the farming of wetland crops on rewetted peatlands.
Each BioPuff®-insulated gilet has the equivalent impact of restoring four square metres of healthy wetland. That represents approximately:
- 9kg of CO2e in avoided emissions each year
- 800 litres of water stored
- three times the bird density of drained land
Wetlands hold more than twice the carbon of all the world’s trees combined. The millions of hectares of drained peatlands emit approximately 1.9 gigatonnes of CO2 a year, roughly twice the total emissions of the global fashion industry.
Imperial College London; Andrew Youngson, Simon Levey
