From the Sector

Vietnam is the subject of increasing investment across an array of industries, with its textile sector going from strength to strength in a short space of time. To give key players from across the textile spectrum an opportunity to make their presence felt in this market, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Taking place at the Saigon Exhibition and Convention Center (SECC), the new fair will cover three main product sectors, namely apparel fabrics, yarns and fibres, and garments; home textiles; as well as technical textiles and nonwovens, textile processing, and printing technology.

In line with the industry’s anticipation, the country was identified as the ideal location for ASEAN’s new comprehensive textile platform for several key reasons. Vietnam’s pro-business policies, strategic geographical location, abundant labour force, and favourable trade agreements have contributed to its rise as a global textile manufacturing hub. Agreements such as the Regional Comprehensive Economic Partnership (RCEP); the Indo-Pacific Economic Framework for Prosperity (IPEF); and 15 free trade agreements (FTAs) covering over 60 countries and regions, will further enable participants from across the value chain to conduct cross-border business after connecting at next year’s show. In addition, several key travel initiatives that serve international players have been implemented, including the country’s APEC Business Travel Card programme^[1], availability of e-visas to all nationalities, and visa-free travel for select countries^[2].  

Exhibitors from multiple textile sub-sectors converge in February
In Vietnam’s home textile segment, rising urbanisation, emerging young consumers, and higher disposable incomes are interrelated factors driving growth^[3]. Globally, three of the top trends include recycling; utilising green fibres; and the increasing use of technical fabrics for enhanced comfort and health. At the fair, confirmed home textiles exhibitors include Hanyang Eco Tex, Hohmann GmbH, Phuong Nam Feather, and SIGMA, set to showcase their most up-to-date products, covering bedding, upholstery fabrics, curtain, and sun protection.
 
Utilised for automobiles, civil aviation, construction, health care, and more, Vietnam's exports of technical textiles reached USD 676.6 million for the first nine months of 2022, up 17.1% compared to the same period in 2021^[4]. This in turn bodes well for the country’s import prospects of quality machinery and equipment. Hoping to cater to domestic demand at VIATT 2024, international suppliers in this category include Julai, SIGMA, and Skwentex.

Meanwhile, apparel-related products make up the lion’s share of the country’s textile exports – according to Vietnam Textile & Apparel Association (VITAS), in 2022 these numbered USD 29.1 billion. From Ho Chi Minh to Hanoi, numerous international fashion brands have a manufacturing presence, including Adidas, H&M, Lacoste, Lululemon, Nike, The North Face, Uniqlo, and many more. At next year’s fair, exhibitors such as Avery Dennison, Lenzing, Stylem Takisada-Osaka, and Texwinca, will aim to draw the attention of apparel brands and a wide range of other domestic and international buyers.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE), covering the entire textile industry value chain.

^[1] ‘Everything You Need to Know About Traveling to Vietnam with an APEC Business Travel Card’, April 2023, Vietnam Briefing, https://www.vietnam-briefing.com/news/apec-business-travel-card-vietnam.html/ (Retrieved: November 2023)
^[2] ‘Vietnam Introduces E-Visa for All Nationalities from August 15, 2023’, August 2023, Vietnam Briefing, https://www.vietnam-briefing.com/news/vietnam-introduces-e-visa-for-all-nationalities-from-august-15-2023.html/ (Retrieved: November 2023)
^[3] ‘Vietnam Home Textile Market Size & Share Analysis’, 2023, Mordor Intelligence, https://shorturl.at/wQVWZ (Retrieved: November 2023)
^[4] ‘Vietnam's technical fabric exports continue to be positive’, October 2022, Web Portal of Supporting Industry of Vietnam, https://shorturl.at/lmnvX (Retrieved: November 2023)

With combined regional, global, and industry specific expertise, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Following the signing of a memorandum of understanding (MOU) in late March, Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE) announced the new international fair for the entire textile value chain. The three-day platform will be staged at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

Commenting on the new event, Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, said: “With Intertextile Apparel in Shanghai a prime example, our Texpertise Network provides the ideal global framework from which to launch this diverse, comprehensive platform for the integrated textile supply chain. VIATT itself will capture the essence of Texpertise in one platform – a diverse, one-stop sourcing event for buyers across all categories, from garments, fabrics, yarns and fibres, to textile machinery, technical textiles and nonwovens, and everything in between.”

Discussing the event’s potential, Mr Le Hoang Tai, Deputy Director General of the Vietnam Trade Promotion Agency (VIETRADE), said: “Vietnam is one of the world’s leading textile producers and exporters, and going from strength to strength as one of Southeast Asia’s manufacturing hubs. Our establishment has many years of experience organising trade fairs throughout Vietnam, and together with Messe Frankfurt we are excited to help international fairgoers unlock the potential of the country’s fast-growing textile market. In addition, Ho Chi Minh City’s accessibility, and Vietnam’s proximity to other leading textile-producing nations such as Bangladesh, Cambodia, China and India, make it the logical venue to host an event of this nature.”

Many international textile manufacturers have been expanding operations into Vietnam, augmenting an already strong domestic industry. According to the Vietnam Textile and Apparel Association (VITAS), the country’s textile and garment industry achieved staggering annual growth of 20 – 26% from 2018 – 2022. Participation in international trade agreements such as the Regional Comprehensive Economic Partnership (RCEP), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the EU–Vietnam Free Trade Agreement (EVFTA), and the Indo-Pacific Economic Framework for Prosperity (IPEF)[2], bodes well for future growth.

As one of the world’s biggest importers of textile machinery, and a consistent importer of fabrics, yarns and fibres, garment production is the cornerstone of Vietnam’s industry. The country utilises cotton and functional materials to produce casualwear, childrenswear, swimwear, workwear, and much more, with sportswear an especially fast-growing category, and high-utility garments expected to achieve high exports.

By linking textile players from across Asia, Europe and beyond with this market, VIATT 2024 is willing to play an important part in shaping the future of Vietnam’s industry. Next year’s fair will host an extensive mix of international and domestic exhibitors covering multiple textile sub-sectors, including garments, apparel fabrics and accessories, yarns and fibres, digital printing, home textiles, technical textiles and nonwovens, textile processing, textile machinery, and more.

Exhibitors and buyers can utilise the fair’s global business matchmaking service, where connections are made based on the specific needs of each party. In addition to the fair’s main function as an international trading platform, its fringe programme will facilitate participants’ networking with industry leaders and offer diverse market insights via various seminars, forums, and panel discussions.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

ITM 2022, the first major international textile machinery exhibition to be held in the world after a 3-year hiatus during the pandemic process, is getting ready to open its doors. Bringing the leading brands of textile technologies together in Istanbul, ITM 2022 will host world launches and numerous collaborations for 5 days.

ITM 2022- International Textile Machinery Exhibition, organized in partnership with Teknik Fairs Inc. and Tüyap Tüm Fuarcılık Yapım Inc, will open its doors at Tüyap Fair and Congress Center between 14-18 June. For ITM 2022, which will be held in 12 halls on an area of 120,000 m2; hums of 1280 participating companies from more than 40 countries continues. Tüyap Fairground, where thousands of people sweat for stand setups, is getting ready for the big meeting. ITM 2022, where all halls have reached 100% occupancy rate and 1280 exhibitor companies are located, will also attract attention with the stand areas and machine parks that the manufacturers have enlarged compared to the previous exhibitions.

Companies will showcase their state-of-the-art technologies for the first time at ITM 2022
Many companies that focus on product development and new productions under pandemic conditions will have the opportunity to introduce their products to their customers for the first time in 3 years at the ITM 2022 Exhibition. Company owners, managers, employees and sector representatives visiting the exhibition will have the opportunity to see the latest technological innovations for the first time and witness their world launches.

Sector representatives, who will open up new horizons in their minds about textile technologies, will sign new products by transforming the extraordinary and original ideas that they have obtained at the ITM 2022 Exhibition into design. Participating companies will also update their machines in line with the demands and needs from the sector representatives and lead the development of new technologies.

Significant Contribution to Exports Aimed with Machine Sales and New Investment Decisions
The textile industry, which is among the locomotive sectors in Turkey's exports, has made a significant contribution to the Turkish economy, especially with the performance increase it has achieved during the pandemic period. Having achieved an increase of up to 40 percent in its exports of textiles and raw materials, Turkey also managed to increase its exports of medical textiles, technical textiles and home textiles. The industry will further increase this success with the collaborations to be realized at ITM 2022. The textile machinery industry will gain great momentum with the machinery sales and new investment decisions to be made at the exhibition.

ITM 2022, which will be attended by many domestic and foreign companies and visited by thousands of people, will be an organization where both domestic and foreign companies will make sales amounting to millions of Euros and many business connections will be realized.

Intense Interest from Trade Delegations
Trade delegations from dozens of countries are requesting to attend the ITM 2022 Exhibition, which is included in the ‘Domestic Organizations Covered by State Incentives’ list by the Ministry of Commerce. Bangladesh, India, Iran, Serbia, Czech Republic, Pakistan, Indonesia, Ethiopia, Malaysia, Mexico, Egypt and Vietnam are among the countries that requested procurement delegations. The intense application of visitors to consulates and commercial attachés from all over the world clearly reveals that ITM 2020 will host a large number of visitors.

ITM 2022 Exhibition Prepares to Break Both Exhibitor and Visitor Records
Company owners, company representatives and visitors left the 2018 edition of the ITM Exhibition very satisfied. ITM 2018 Exhibition, attended by 1150 companies and company representatives from 64 countries and visited by approximately 60 thousand people from 94 countries made a significant contribution to the export records of the textile industry that year. At the ITM 2022; It is getting ready to break new records with the number of participants and visitors coming from Turkey and abroad.

Technical Textiles and Nonwovens Industry Will Meet at HIGHTEX 2022 Exhibition
On the other hand, HIGHTEX 2022 Exhibition, which will be held simultaneously with the ITM 2022 Exhibition, will be an exhibition where Nonwoven products, raw materials used in their production and the state-of-the-art technologies will be exhibited. HIGHTEX 2022 Exhibition, which is the first and only in its field in Turkey, will host a record number of participants and visitors in parallel with the increase in demand for technical textiles. At the HIGHTEX 2022 Exhibition, companies operating in many sectors, from medical textiles to hygienic textiles, from agricultural textiles to geotextiles, will exhibit their latest products and production technologies. Nonwoven manufacturers will come together with the global players of the sector and have the opportunity to both invest in technology and introduce their newest products.

China is the world's largest producer and exporter of nonwoven fabrics, as well as having the largest consumer market for products made from nonwovens, making the upcoming biennial China International Nonwovens Expo & Forum (CINE – supported by Techtextil) the place to be for industry players from 3 – 5 June. This year’s event will relocate to a different venue, the Shanghai Convention & Exhibition Center of International Sourcing, located conveniently between Hongqiao airport and downtown Shanghai.

“The nonwovens market has been one of the fastest growing sectors of the Chinese textile industry over the last decade, and we expect this to continue in the coming years,” Wendy Wen, Senior General Manager of the fair’s co-organiser, Messe Frankfurt (HK) Ltd, commented. “The demographic changes, evolution of the manufacturing sector and greater awareness of environmental protection that have driven growth in China, among other factors, are also evident in a number of markets in the region, particularly Southeast Asia, so we anticipate production growth will remain strong to meet export demand, even if the Chinese economy slows further.”

Reports by the China Nonwovens & Industrial Textiles Association (CNITA), the Freedonia Group and Smithers Pira support this. Nonwovens output in China grew year-on-year by 9.67% for the first 11 months of 2018, exceeding the corresponding figure for 2017 of 8.71%, while demand for nonwovens is predicted to reach 4.9 million metric tons in 2022, a 6.9% per year increase over this period.

Turning to the region, in 2015 Asia occupied 43.1% of the global nonwovens market – with China alone accounting for more than half of the share – with this figure expected to increase to 47.1% in 2020. The Freedonia report also notes that healthy growth in markets nearby to China such as India, Indonesia, Malaysia, the Philippines and Vietnam will also fuel nonwovens output in the country to meet export demand.

Globally, nonwovens demand is expected to increase 4.4% per year to 12.2 million metric tons in 2022, with developing regions being the main driver of this, in particular within Asia-Pacific. In the PP nonwovens sector, output is predicted to nearly double between 2013 and 2020, with the major drivers of this growth being baby diaper, adult incontinence and feminine hygiene products. In the durable nonwovens sector, annual growth of 6 to 7% for the period 2017 – 2023 is also anticipated for filtration, engineering construction and packaging uses.