From the Sector

As technical apparel hits the streets, the mountain-focused Swiss brand Mammut is making a statement: mountain wear is for the peaks, not for the pavements! The twist? How they’re backing it up. 

Responding to the trend of overusing shell jackets, puffers, and other outdoor-engineered clothing as fashion or statement pieces, Mammut’s Fall/Winter 25/26 campaign is set to provoke debate, with ad spots already calling out “mountainwear misuse” on the streets of London. The response? The community both loves and hates it, filling comment threads with discussion over just where technical mountainwear truly belongs. 

But the campaign has only just begun. After releasing the Mission Impossible-style edit shot in London, the Mountainwear Misuse Advisory Panel (aka Mammut´s Marketing Department) returned to Switzerland to create a mockumentary skit series featuring Canadian comedian and influencer Katie Burrell as both talent and director.  

The creative was shot at Mammut Headquarters in Seon and in downtown Zürich. Joining Katie were renowned Mammut athletes Jakob Schubert and Lindsey Hamm, along with influencers Jannick Apitz and Tegan Phillips. 
It’s the lead-up to the final act: making it real. Mammut is pleased to add real-world mountain enthusiasts Cara Nemelka and Marius Isman to the Mountainwear Misuse Ranger team.   

The rangers will make it real by taking the newly formed team to Munich’s Oktoberfest, where puffy jackets and shells are sure to adorn the shoulders of revelers who are definitely not headed to the mountains. 

Of course, the mission to curb Mountainwear Misuse comes straight from the top — Mammut CEO Heiko Schäfer has weighed in on the topic:

“After years of exile on city sidewalks, Mammut’s mountaineering apparel is finally being liberated. Thanks to Mountainwear Rescue, down jackets and hardshells are being returned to where they truly belong: glaciers, granite, and into occasional snowstorms. Let’s face it – a hardshell jacket doesn’t dream of espresso foam; it dreams of powder snow, and Gore-Tex wasn’t invented to protect you from latte spills!” 

The European Commission has opened an anti-dumping investigation into PET spunbond imports from China, following a complaint lodged by members of EDANA, the international association for nonwoven and related industries. 

EDANA welcomes this vital move by the European Commission to counter the influx of unfairly priced goods from Chinese exporters entering the EU market. Jacques Prigneaux, EDANA’s Director of Market Analysis & Economic Affairs, stressed the need for urgent trade defence measures, stating: “The EU PET spunbond sector is facing mounting pressure from Chinese manufacturers. Since 2021, Chinese producers have rapidly increased exports of PET spunbond to the EU and have taken over a significant share of the EU PET spunbond market at the expense of the EU industry. Accordingly, we look forward to the rapid registration of imports and the possibility of retroactive imposition of anti-dumping measures.” 

PET spunbond is a nonwoven material made from polyester filaments and is used as a carrier layer in bituminous membranes. The product is an essential input material for the EU’s building and construction sector in their efforts to accelerate housing renovation and clean energy roof construction in line with the EU’s green transition policies. 

According to the Complainants, the unfairly priced Chinese imports have caused material injury to their performance, which saw a significant decline. “This underlines the need for the European Commission to make use of its trade defence tools. EDANA stands ready to support the EU Commission during its investigation,” Prigneaux concluded.

From decorative and furniture fabrics to wallpaper, flooring and carpets, to mattresses, bed linen and table linen – Heimtextil brings together a diverse product range for holistic interior design from 13 to 16 January 2026. Interior designers and buyers from the hospitality and retail sectors find the latest textile and non-textile material innovations under one roof. Leading brands and promising newcomers have already announced their participation. 

Textile interior design solutions include wallpaper, sun protection systems, furniture fabrics, flooring, bed and table linen, mattresses, bathroom and decorative textiles, and much more. Interior designers, architects, retail and hospitality buyers are looking for the full range.
"The international market has changed. Architects, interior designers and buyers are looking for a complete range of products in one place. With the broad offering at Heimtextil and the addition of non-textile floor coverings, we are providing exactly that. We offer a range spanning from functional furniture fabrics to wallpaper, flooring and finished products. The new hall layout ensures an even more structured visitor experience," says Bettina Bär, Director Heimtextil, Messe Frankfurt.

Interior design concepts
Hall 3.0 brings together wallpaper, carpets, curtains and sun protection systems to present interior design concepts clearly structured for professionals. Key players include Forest Group (Netherlands), Höpke (Germany), Ifi Aebe (Greece), Linder (France), Marburger Tapetenfabrik (Germany), Paulig Teppichweberei (Germany), Sarlas (Greece), Tanriverdi (Turkey), The Wallfashion House (Belgium) and York Wallcoverings (USA), presenting their latest collections. In addition, the DecoTeam and its members showcase holistic, inspiring interior design concepts with joint brand presentations – complemented by the Design Lounge powered by DecoTeam. A new installation by Patricia Urquiola also brings integrated interior design to life at the highest design level.

The largest offering in furniture and decorative fabrics
Whether outdoor fabrics, imitation leather or fibres and yarns for contract business – functionality and design are the focus and continue to evolve year after year. In Halls 3.1 and 4.1, international exhibitors present the world's largest offering of weavers for furniture and decorative fabrics. One focus in Hall 3.1 is on contract fabrics, leather and imitation leather, and fibres and yarns for furniture and decorative fabrics. Indorama Ventures Fibers Germany, Manifattura Filtes, Novartiplast and Martinelli Ginetto from Italy are among the many suppliers showcasing their latest products here. Hall 4.1 brings together high-quality decorative, furniture and contract fabrics. Among the many manufacturers exhibiting here are Edmund Bell (Great Britain), Manuel Revert (Spain), Vanelli Tekstil (Turkey) and Vescom Velvets BV (Netherlands).

Carpets & Rugs grows and expands to include flooring
Heimtextil’s carpet segment continues to grow. Halls 11.0, 11.1 and 12.0 focus on hand- and machine-woven carpets, unique pieces and doormats. For the first time, non-textile floorings extend the range with the new Flooring & Equipment product segment. Heimtextil thus brings together holistic textile and non-textile interior design in one place. Contract furnishers and buyers benefit from a broad selection of complementary offerings with one visit. Registered exhibitors include Heritage Overseas (India), Oriental Weavers Carpets Factory (Egypt), Ragolle Rugs (Belgium) and Universal XXI (Spain). Floor coverings are included in the portfolios of Chene de L'est (France), Welspun UK and Zipse (Germany), among others.

Functional finished products for hospitality
Anyone looking for finished products for contract furnishing and hospitality find what they need in Halls 5.0, 5.1, 6.0 and 6.1 within the Bed, Bath & Living segment. Here, exhibitors present bed linen, bathroom textiles, table linen, blankets and home accessories. The strong and international range of brands and private labels offers high quality, short delivery times and flexible order quantities. Participants include Formesse (Germany), Hermann Biederlack (Germany), Lameirinho - Indústria Textil (Portugal), Marzotto Lab (Italy), Mundotextil - Industrias Texteis (Portugal), Veritas Tekstil (Turkey) and many others. Bedding, duvets, pillows, and mattresses are featured in the Smart Bedding section in Hall 4.0. Badenia Bettcomfort (Germany), Boyteks Tekstil (Turkey), f.a.n. Frankenstolz Schlafkomfort H. Neumeyer (Germany), Hefel Textil (Austria), OBB Oberbadische Bettfedernfabrik (Germany), Proneem (France) and many other exhibitors present state-of-the-art sleep solutions there.