From the Sector

The Jakob Müller Group (JMG), a global leader in narrow fabric machinery, is pushing forward with the implementation of its JMG 2030 strategy. This strategy aims to solidify the company's market leadership, respond more agilely to the dynamic industry landscape, and align even more closely with customer needs. The current measures focus specifically on the company's core competencies and include, among other things, simplified corporate structures, adjustments and expansions of the product portfolio, a new acquisition, and targeted customer initiatives. With this, JMG strengthens its position in the market and lays the foundation for sustainable growth for the long-standing Swiss company.

The Swiss industrial landscape is changing – as is the global textile machinery industry, for which JMG manufactures machines and system solutions. As part of its JMG 2030 strategy, the world's leading machine manufacturer has now presented a series of measures designed to secure its market leadership and enable long-term growth.

JMG is investing specifically in strengthening customer focus and modernizing both its product portfolio and global internal processes. This includes the creation of innovative customer collaboration platforms, the expansion of the product portfolio in the volume segment, the optimization of the service offering, as well as the simplification of corporate and management structures.

Focus on core competencies and operational excellence
As part of its strategic realignment, JMG will increasingly focus on its core segments of Weaving, Label Production Systems, Warp Crochet Knitting, as well as Dyeing and Finishing. At the same time, the Winding & Making-up and Warping Systems segments at the JMG site in Schwelm, Germany, will be discontinued, with essential technologies and products being transferred to other areas. In addition, the Finishing segment will be relocated from Kadan, Czech Republic, to JMG’s sister company Benninger in Pune, India. These measures will lead to structural adjustments at the locations in Germany and the Czech Republic, where production will be gradually reduced.

"Even though these decisions were not easy for us, they are necessary to secure the future viability of the Jakob Müller Group. Our resources must be specifically directed where we see the greatest growth potential," says owner Stephan Bühler. Andreas Conzelmann, CEO of JMG, adds: "By focusing on our core segments, we are strengthening our innovative power and competitiveness – and ensuring that we can continue to offer our customers the best solutions in the future."

Unifying JMG’s brand identity and strengthening the global market position
COMEZ, the leading manufacturer of crochet and warp knitting machines in Italy, will be fully integrated into JMG and will operate under the name Jakob Müller Italy in the future. With investments in research and development – including the acquisition of MEI International, a renowned Italian manufacturer of label weaving machines – JMG will drive next-generation solutions and expand its product portfolio to include innovative air-jet technology. Further information regarding the acquisition of MEI will be provided in a separate announcement.

New Customer Center and Lab1887
Creating outstanding customer experiences is at the heart of the JMG 2030 strategy. The strategic investments in innovation and operational excellence enable JMG to offer state-of-the-art solutions, faster turnaround times, and an enhanced customer experience. A key element of this customer-centric approach is the opening of the new Customer Center and of the LAB1887 in Frick, Switzerland, in late summer 2025. This innovation factory serves as a development center where customers, together with JMG, can explore new technologies and develop novel applications for narrow fabrics.

Fashion for Good and The Microfibre Consortium launch 'Behind the Break: Exploring Fibre Fragmentation,' a study investigating the key drivers of fibre fragmentation. The research aims to challenge root causes and assumptions, address data gaps, and validate test methods. Tackling the issue at the source, this project is c reated to advance the industry knowledge needed to mitigate fibre fragment pollution.  
 
The project brings together major fashion brands and manufacturers including adidas, Bestseller, C&A, Inditex, Kering, Levi Strauss & Co., Norrona, ON, Paradise Textiles, and Positive Materials, with Under Armour joining as a project partner. Testing will be conducted across three laboratories - Paradise Textiles, Under Armour, and IMPACT+ Network from Northumbria University - to analyse fibre fragmentation in cotton knit, cotton woven, and polyester knit fabrics.  

BEHIND THE BREAK: Data required to understand root causes of fragmentation  
Fibre fragmentation is a significant topic of concern across the industry, with studies highlighting the potential threat to ecosystems and human health. This underscores the urgent need for the development of effective strategies aimed at mitigating the negative impact of fibre fragments.  
 
In recent years, several domestic and industrial mitigation efforts have been developed to capture fibre fragments before they enter air, water, and soil. However, the focus lies in reducing fibre fragments from entering the environment downstream, rather than tackling the problem at the source.

It is pivotal for the industry to better understand the root causes and mechanisms of fibre fragmentation. Therefore, under this initiative, Fashion for Good and The Microfibre Consortium are launching:  

• A new report, which aims to offer a snapshot of the issue of fibre fragmentation through the lens of the textile and fashion industry, unpacking various aspects of this complex issue (definition, sources and pathways, root causes, analytical test methods, solution portfolio, biodegradation, toxicity and regulation).  
• “Behind the Break: Exploring Fibre Fragmentation” project, identifying root causes of fibre fragmentation within manufacturing processes (such as different dye methods) and how these influence fibre fragmentation. It will focus on three different fabric types - cotton knit, cotton woven and polyester knit. The project includes various testing methods, leveraging the expertise of project partners Under Armour, Impact+ and Paradise Textiles. You can learn more about the testing details here.

"Fibre pollution is a challenge that the industry faces as a whole, so we are partnering with The Microfibre Consortium to contribute to the foundation of data that will help us better understand the root causes of fibre fragmentation. The focus on different testing methods will allow us to reduce uncertainty, take a common direction and set priorities for future research and initiatives within the industry.” Katrin Ley, Managing Director at Fashion for Good.  

This initiative aims to identify the most effective approaches to tackling fibre fragmentation at the source through the following insights:  

• Enhancing Test Methods: Validate and refine testing techniques to ensure accuracy, reliability, and alignment with industry standards.
• Strengthening Data Correlation: Compare results across methods to identify variations, uncover discrepancies, and establish clearer data connections.
• Driving Improvements: Address limitations in current methods, expand databases, and support better design and supply chain practices.
• Supporting Stakeholders: Equip partners and industry players with practical strategies to reduce fragmentation through improved design and manufacturing.
• Informing Policy: Provide valuable insights into contamination and fibre structures to shape effective regulations and policies.

To read the report and learn more about the project click here.
“Partnering with Fashion For Good has helped to unite the project partners behind the ongoing need for alignment on closing fibre fragmentation knowledge gaps. With this rallied support, we can build on the existing state of knowledge and make great strides in addressing urgent topic challenges for a future of informed, science-led and integrated mitigation action.” Kelly Sheridan, CEO at The Microfibre Consortium.
 
“By conducting this study, we are taking a proactive approach to addressing microfibre release. Our goal is to leverage data-driven insights to improve our processes, product design, and sourcing practices, thereby contributing to a less polluting industry. Collaboration across stakeholders is crucial to accelerating our progress toward a more sustainable future.” Lucie Anne Martinol, Textile Innovation Lead at ON.  
 
“At Paradise Textiles, we recognise that the future of the fashion and textile industry hinges on our ability to address challenges like fibre fragmentation head-on. By partnering with Fashion for Good and The Microfibre Consortium, we're bringing collective insights together to validate theories on the root causes of fibre fragmentation. Our objective is to identify processes and strategies that mitigate fibre pollution through informed textile design and manufacturing processes. We're excited about continuing this critical work and pioneering innovative technologies that can reshape the industry for the better.” Lewis Shuler, Head of Innovation at Alpine Group/Paradise Textiles
 
“Positive Materials believes that reducing fibre fragmentation requires innovation at every stage. Our partnership with Fashion for Good and The Microfibre Consortium on Behind the Break is critical because we're not just aiming to reduce shedding; we're making sure our materials maintain the high standards our customers depend on. It’s about finding that balance where environmental responsibility drives innovation, not compromises it.” Elsa Parente, Co-CEO & CTO of Positive Materials

Nachdem sich die Verbraucherstimmung in Deutschland zuletzt aufgehellt hatte, bleibt sie im März unverändert. Das geht aus dem aktuellen Konsumbarometer des Handelsverbandes Deutschland (HDE) hervor. Demnach stagniert der Index und weist einen ähnlichen Wert auf wie im Vormonat. Die anhaltenden politischen und wirtschaftlichen Unsicherheiten sorgen dafür, dass die Verbraucher aktuell weder spürbar pessimistischer noch wesentlich optimistischer auf die nächsten Monate blicken als zuvor.

Die Konsumzurückhaltung der Verbraucherinnen und Verbraucher sinkt im Vergleich zum Vormonat leicht. Anschaffungen gegenüber zeigen sie sich etwas offener. Gleichzeitig verharrt die Sparneigung auf dem Niveau des Vormonats. Mit Blick auf den privaten Konsum verhalten sich die Verbraucher somit weiterhin abwartend und zurückhaltend. Daher ist ein spürbares Wachstum in den kommenden Monaten nicht zu erwarten.

Die Konjunkturerwartungen trüben sich minimal ein. Die Verbraucher blicken etwas pessimistischer auf die bevorstehenden Wochen als noch im Vormonat. Optimistischer sind sie, wenn es um die weitere Entwicklung des eigenen Einkommens geht. Im Vergleich zum Vormonat steigen ihre Einkommenserwartungen und liegen damit auf dem Niveau des Vorjahresmonats. Das heißt jedoch auch, dass die Konsumenten nicht mit großen Sprüngen bei ihrem verfügbaren Einkommen rechnen und entsprechend keine starke Erholung des privaten Konsums in Sicht ist.

Insgesamt bleibt die Stimmung der Verbraucherinnen und Verbraucher unverändert verhalten. Zwar steht das Ergebnis der Bundestagswahl fest, doch die neue Bundesregierung wird sich erst in einiger Zeit gebildet haben und ihre Arbeit aufnehmen. Bis dahin ist unklar, welche politischen Maßnahmen das Regierungsprogramm vorsieht und was es im Alltag für die Verbraucher bedeutet. Aufgrund dieser anhaltenden Unsicherheit überwiegt die Konsumzurückhaltung. Eine spürbare Aufhellung der Stimmung dürfte sich in nächster Zeit nicht ergeben. Auch eine Erholung des privaten Konsums mit signifikanten gesamtwirtschaftlichen Wachstumsimpulsen wird vor diesem Hintergrund im ersten Quartal voraussichtlich ausbleiben.

Das jeweils am ersten Montag eines Monats erscheinende HDE-Konsumbarometer basiert auf einer monatlichen Umfrage unter 1.600 Personen zur Anschaffungsneigung, Sparneigung, finanziellen Situation und zu anderen konsumrelevanten Faktoren. Das Konsumbarometer, das vom Handelsblatt Research Institute (HRI) im Auftrag des HDE erstellt wird, hat eine Indikatorfunktion für den privaten Konsum. Es bildet nicht das aktuelle Verbraucherverhalten ab, sondern die erwartete Stimmung in den kommenden drei Monaten.

The partnership between Filo and C.L.A.S.S., the international eco-hub founded by Giusy Bettoni, is renewed once again .
 
At the 63rd edition of Filo, “Sustainability from A to Z” — the service created by Filo in collaboration with C.L.A.S.S. and aimed at companies that want to navigate the complex world of sustainability — chooses to focus its showcase on the concept of responsible innovation and the means to expand its knowledge through technical insights, case histories, and direct testimonies. The ultimate goal, shared by Filo and C.L.A.S.S., is to support the industry and the market in making conscious choices that align with the evolving market landscape. In this regard, the proposals that C.L.A.S.S. brings to Filo as part of “Sustainability from A to Z” are closely linked to the debates and discussions taking place in the “Dialoghi di Confronto”, since they provide an additional opportunity for further insight.
 
In the space dedicated to C.L.A.S.S. at the 63rd edition of Filo, projects and solutions implemented by organizations and companies selected by C.L.A.S.S. will be showcased. This season, the focus will be on “green chemistry” and the role of “advanced” natural fibers, particularly in relation to cotton and linen. For the two fibers, companies have often adopted comprehensive innovation strategies, leading to what we define as “advanced” productions, where traceability processes have become an essential requirement.
 
In the C.L.A.S.S. space at Filo63, Cotton is represented by Supima®, a high-quality cotton grown in the United States, accounting for less than 1% of global cotton production. What makes it special compared to other types of cotton is its extra-long staple, which provides superior strength, softness, and long-lasting colour retention. To ensure the authenticity and traceability of its cotton, Supima® has introduced the AQRe™ Project (Authenticated Quality and Responsible Engagement). This cutting-edge system replaces the previous licensing program, offering a blockchain-based digital platform in collaboration with TextileGenesis™, allowing real-time monitoring of the entire supply chain. Additionally, Supima® partners with Oritain™ to conduct forensic testing, verifying the cotton’s origin at every stage of production. This advanced combination of technologies guarantees that every product bearing the SUPIMA® brand is made from high-quality American-grown cotton, meeting the market’s increasing demand for transparency and sustainability.
 
Regarding Linen, the Alliance for European Flax-Linen & Hemp will be present, the European agro-industrial organization that brings together all actors in the European Flax and Hemp supply chain starting from its fields origin.  2025 is the year of acceleration its sustainable transformation trajectory from the field to the finished product. New developments to be seen:  

• Evolution of its Flax- Linen certifications  
• Launch of a new digital Flax-Linen traceability platform: Flax-Linen traceability platform. European Certified fibres to Retaildeveloped in cooperation with   TextileGenesis - Lectra and set to launch in May 2025. This innovative blockchain-based digital tool enables tracking at every stage of production, ensuring authenticity and full transparency throughout the entire supply chain
• Publication of datasets and development of a specific B2B tool for calculating environmental footprint
• Scientific validation of the functional properties of Flax-Linen
• New Flax-Linen & Hemp sourcing platform for innovative materials and textile & technical solutions

At the C.L.A.S.S. space an Italian story about “green chemistry” will showcase featuring REVECOL® by ERCA Textile Chemical Solutions. REVECOL ® is a revolutionary 100% Made in Italy innovation that utilizes critical waste materials, such as exhausted vegetable cooking oil, transforming it into a next-generation line of safe, certified, high-performance, and competitive chemical auxiliaries designed for the entire textile industry. This unique approach allows for a CO₂ emissions reduction of up to 72% compared to traditional chemistry, setting a new industry standard. The range includes 18 auxiliaries certified according to GRS, RCS, ZDHC, bluesign®, and GOTS, ensuring high performance with a reduced environmental impact. REVECOL® is the missing certified end-to-end element that can drive sustainability, circularity, and performance in the fashion creation process, meeting the needs of a market increasingly focused on traceability and environmental responsibility.
 
Throughout Filo63, the C.L.A.S.S. team will be available to explore these innovations in depth with companies and professionals eager to gain insight into the three pioneering realities redefining sustainability, traceability, and innovation in the textile sector.

In kreativer Partnerschaft mit der aufstrebenden Designerin Sasha Neema Ponte präsentiert RUDOLF die neue Modekollektion CONVENIENTER NATURAE VIVERE (lat. „im Einklang mit der Natur leben“). Die Kollektion verbindet High Performance Technologie mit bio-basierten Lösungen und will so eine Brücke zwischen Mensch und Natur schaffen –für moderne Humanisten, die sich im urbanen Alltag von ihren natürlichen Wurzeln entfremdet fühlen.

CONVENIENTER NATURAE VIVERE erzählt Geschichten von Menschen, die im hektischen Stadtleben ihre Verbindung zur Natur wiederentdecken möchten. Jedes Kleidungsstück der Kollektion wurde mit RUDOLF Technologien ausgerüstet und veredelt, wodurch die Textilien nicht nur ästhetisch, sondern auch funktional überzeugen. Sie bieten hohen Komfort, Schutz und uneingeschränkte Freiheit im Alltag wie auch in besonderen Momenten.

Die Kollektion bringt natürliche Eleganz in den städtischen Raum und sorgt dafür, dass moderne Menschen ihre ursprüngliche Seite auch im urbanen Umfeld erleben können. Durch die Integration von RUDOLF Technologien bleiben die Kleidungsstücke innovativ und nachhaltig zugleich.

Alexander Hanel, Head of Corporate Brand & Marketing bei RUDOLF, betont: „Mit CONVENIENTER NATURAE VIVERE haben wir eine Kollektion geschaffen, die die Distanz zwischen Natur und urbanem Alltag überwindet. Unsere zukunftsweisenden Innovationen, die sich in jedem Teil der Kollektion wiederfinden, verbessern diese Materialien, so dass sie optimalen Tragekomfort, Schutz und
Nachhaltigkeit bieten - inspiriert von der Natur“.

Sasha Neema Ponte, die kreative Designerin hinter der Kollektion, erklärt ihre Vision: „Mit CONVENIENTER NATURAE VIVERE möchten wir Menschen dabei unterstützen, ihre Verbundenheit zur Natur neu zu entdecken – auch im hektischen Alltag. Diese Kollektion ist ein Ausdruck der Harmonie zwischen Technologie und natürlichen Materialien und inspiriert zu einem bewussten, nachhaltigen Lebensstil.“ CONVENIENTER NATURAE VIVERE ist eine Hommage an die Balance zwischen Mensch und Natur – eine Kollektion, die Mode und Nachhaltigkeit miteinander vereint.

Nach der Bundestagswahl hat eine neue Bundesregierung die Chance, Deutschland wieder auf den Wachstumspfad zu führen. „Der textile Mittelstand in Deutschland kann nicht länger warten“, mahnt Martina Bandte, Präsidentin des Gesamtverbandes der deutschen Maschenindustrie. „Wahlversprechen zum Bürokratieabbau und zur finanziellen Entlastung der Unternehmen müssen schnell eingelöst werden. Denn jeden Tag fallen weitere Firmen den widrigen Standortbedingungen zum Opfer.“

„Ohne wirtschaftliche Stärke wird Deutschland in der Welt von heute nicht bestehen“, sagt Martina Bandte. Als Teil eines breiten Verbändebündnisses setzt sich die Gesamtmasche für eine Wirtschaftswende insbesondere durch Bürokratieabbau, Unternehmenssteuersenkung und wettbewerbsfähige Energiekosten ein. „Von der neuen Regierungskoalition erwarten wir jetzt zügiges und pragmatisches Handeln. Unternehmen müssen sich wieder entfalten können. Unsere Branche hat große Innovationskraft und ist effizient aufgestellt. Wir können unseren Beitrag am Wachstum leisten, wenn man uns lässt. Was wir dazu brauchen ist vor allem: weniger Staat. Das erfordert auch eine starke Stimme in Brüssel, die sich mit Nachdruck gegen weitere Bürokratie stemmt.“

Ein breites Bündnis von Verbänden und Unternehmen zum „Wirtschaftswarntag“ hat eine Liste der drängendsten Handlungsfelder aufgestellt sowie konkrete Maßnahmenempfehlungen ausgearbeitet. Dazu gehören ein umfassender Bürokratieabbau, eine Senkung der Unternehmenssteuer, eine Obergrenze für Sozialabgaben, wettbewerbsfähige Energiepreise, die Konzentration auf den EU-Emissionshandel als zentrales klimapolitisches Instrument und ein flexibleres Arbeitsrecht.

S-CAB is preparing for the Salone del Mobile.Milano 2025: 2025 marks a milestone for the company, which combines its vocation for contract with the intense search for the most modern and best design.

For Salone del Mobile.Milano 2025, S-CAB has entrusted the stand design to Calvi Brambilla and Partners, who have developed a setup that connects indoor and outdoor spaces.

The Marisco rug will make its debut, marking the beginning of Maddalena Casadei’s collaboration with S-CAB, enriching the Decor Accessories section. A piece that blends tradition and innovation, reinterpreting the ancient Sardinian art of reed coverings with the interweaving of polypropylene threads. The design, inspired by traditional mats and roofs, comes alive with a colourful thread that dances freely, creating a bridge between past and future. The rug is available in 3 colours and 2 sizes: 300x200 cm and 300x400 cm.

At the recent Dhaka International Textile & Garment Machinery Exhibition (DTG), Jeanologia showcased its integrated ecosystem of technologies designed to drive automation, efficiency, and sustainability across the entire denim production process.

Jeanologia, a global leader in the development of sustainable technologies for the textile industry, wants to reinforcing Bangladesh’s position as the world’s leading denim manufacturer by offering cutting-edge solutions that transform the industry from fabric treatment to garment finishing.

With over 20 years of presence in Bangladesh, Jeanologia continues to be a strategic partner for the country’s leading manufacturers, supporting them in their transition toward a more eco-efficient and competitive industry. By integrating its fabric-to-garment finishing solutions, the company is accelerating the shift towards a new era of digital and sustainable denim production.

Since its founding, Jeanologia has been on a mission to transform the textile industry into a more ethical, sustainable, and efficient model. The company works closely with brands, retailers, and suppliers on this transformative journey, offering disruptive technologies, innovative software, and a new operational model. Their groundbreaking solutions, including laser technology, G2 ozone, Dancing Box, e-flow, H2Zero, and ColorBox, have redefinedgarment design and finishing standards, eliminating polluting processes and significantly reducing the use of water, energy, and chemicals. Thanks to these advancements, Jeanologia has saved millions of liters of water and eliminated harmful substances, turning its vision of a truly sustainable textile industry into reality.

G2 Dynamic: Fabric finishing
Jeanologia’s G2 Dynamic technology is revolutionizing fabric treatment and garment finishing by replacing highly polluting conventional processes with an eco-efficient ozone-based alternative. This solution significantly reduces the environmental impact of denim manufacturing by cutting water and chemical consumption by up to 95% and energy use by 80%.

Automated, digital, and sustainable garment finishing
Beyond fabric treatment, Jeanologia provides advanced garment finishing solutions that integrate automation, digitalization, and sustainability. These include Laser technology, a fully digital and automated system that replaces traditional manual and chemical-intensive processes, increasing precision and creativity while reducing environmental impact; G2 Indra, based on Airwash technology, this eco-efficient solution achieves authentic vintage and aged denim looks without using water or chemicals, reducing environmental impact while maintaining fabric integrity; e-Flow, a nanobubble technology that applies chemicals using minimal water, drastically reducing waste, and improving fabric performance; and H2 Zero, a water recycling system that enables zero discharge in the finishing process, making garment production more sustainable and resource-efficient.

“Our goal is to transform the denim industry by offering an end-to-end solution that enables a more responsible, automated, and sustainable production model. Bangladesh plays a key role in this transformation, and our technologies support the country’s leadership in the global market,” said Jean Pierre Inchauspe, Jeanologia’s Business Director in Asia.

Pioneering a new era in sustainable fashion, TrusTrace, adidas, and Tapestry are set to headline a thought-provoking panel at SXSW 2025 titled "Honest Marketing and Circularity: A New Era for Fashion." This session will delve into the imperative of transparent data in guiding consumers towards environmentally conscious purchases and the transformative role of data and Digital Product Passports in fostering deeper brand-consumer connections. Registration is now open here.

Kicking off SXSW on opening day, March 7th, at 2:30 PM CT, this panel will bring together industry leaders to share key sustainability insights and explore fashion’s evolution from a storytelling-driven industry to one built on transparency, featuring:

• Sigrid Buehrle, adidas SVP Sustainability and ESG
• Logan Duran, Tapestry VP of ESG and Sustainability
• Anja Sadock, TrusTrace SVP of Marketing
• Brooke Roberts-Islam, TECHSTYLER Founder, Forbes Senior Contributor Sustainability (Moderator)

“For years, adidas has been dedicated to increasing the use of recycled materials in our products, incorporating third-party certified cotton and ensuring our leather is processed to the highest standards set by the Leather Working Group,” said Sigrid Buehrle, SVP Sustainability and ESG at adidas. “However, tracking material information from raw material to finished products needs robust data and systems. Providing transparent information about our products is of utmost importance to adidas, as we know that it drives trust and credibility with consumers and other stakeholders.”

“Transparency in sustainability claims and reporting is simply a business imperative.” said Logan Duran, VP of ESG and Sustainability at Tapestry. “Brands that ground communication in facts and not promises build stronger trust with their customers, investors, and stakeholders. Companies that prioritize transparency and data-driven accountability can drive real environmental impact while ensuring they meet the rising expectations for corporate responsibility.”

“We’re on the verge of a major shift in the fashion industry,” said Anja Sadock, SVP of Marketing at TrusTrace. “Advancements in technology and AI have made data-driven transparency more accessible than ever, unlocking new opportunities to drive real impact, strengthen consumer trust, and empower shoppers to make more sustainable choices.”

Brooke Roberts-Islam, a renowned writer and consultant on sustainability in the fashion industry, will moderate the discussion, using her expertise to explore how brands can navigate the evolving landscape of sustainability and consumer expectations. “Fashion marketing has long been marred by unsubstantiated and confusing sustainability claims. Brands now have an obligation–and a powerful opportunity–to share evidence-based sustainability information to empower consumers, level the playing field and re-build trust.”

Kornit Digital LTD., a global pioneer in sustainable, on-demand digital fashion and textile production technologies, announced that American Classics Apparel, Inc., a top wholesaler of licensed music, movie, and gaming apparel, is adopting the Kornit Apollo platform. This next-generation direct-to-garment powerhouse accelerates the company’s shift from traditional screen printing to high-speed digital production – ensuring it can keep pace with the surging customer demand and rapid growth of the e-tailer marketplace.
 
Headquartered in Hanceville, Alabama, American Classics has been a trusted name in licensed apparel for nearly three decades – offering iconic designs from beloved brands in music (AC/DC), movies (Rocky) and television (Cheers). Sold through retailers like Walmart and online platforms such as Amazon, their products define fan gear excellence.
 
With the addition of Kornit Apollo to its arsenal on top of Kornit Atlas MAX POLY production and range of earlier Kornit direct-to-garment systems – the company is ready to deliver faster, more efficiently and with unmatched quality.