From the Sector

EDANA concluded its flagship event, OUTLOOK™ 2025, marking it as a major success with 475 participants from 207 companies across the nonwovens industry addressing the biggest questions. The three-day conference highlighted the urgent need for a unified approach to sustainability, regulation, and innovation in the absorbent hygiene and wipes sectors.

EDANA concluded its flagship event, OUTLOOK™ 2025, last week, marking it as a major success with 475 participants from 207 companies across the nonwovens industry addressing the biggest questions. The three-day conference highlighted the urgent need for a unified approach to sustainability, regulation, and innovation in the absorbent hygiene and wipes sectors.

OUTLOOK™ conference always serves as a critical hub for dialogue, bringing together industry leaders, innovators, and policy experts. This year's conversations consistently centred on how to turn today’s challenges into tomorrow’s opportunities.

A World in Flux: Global Insights and Market Realities 
The event kicked off with a powerful keynote from Ambassador Ivo H. Daalder, who offered a big-picture view of how global alliances and economic policies are reshaping trade and market opportunities. This strategic perspective set the stage for a deeper dive into the industry’s specific challenges. 

Experts from around the world shared insights on the absorbent hygiene product (AHP) markets, particularly in developing countries, where local players are thriving by embracing agility and sustainability. A separate session focused on the wipes sector, where speakers from Water UK, Euromonitor International, and Suominen Corporation underscored that collaboration, innovation, and credible claims are key to a sustainable future for the category. 

Sustainability in the Spotlight
Throughout the conference, sustainability was less of a buzzword and more of a central theme. Sessions provided practical guidance on navigating the EU’s Green Deal and securing funding for projects. A session on Green Claims in Practice was particularly vital, with representatives from the European Environmental Bureau, the TIC Council, and the European Advertising Standards Alliance offering clear advice on how to build consumer trust and avoid greenwashing. 

Innovation was also on full display, with HIRO Technologies’ groundbreaking MycoDigestible™ diaper capturing attention. The product, which uses plastic eating fungi to safely break down diapers, offered a glimpse into how biotechnology could create truly circular solutions. 

Looking Ahead: AI and the Future of Nonwovens 
The discussions also reached beyond today’s challenges to explore tomorrow’s opportunities. A keynote on Day 3 by Roover Consulting addressed the role of Artificial Intelligence (AI) in the industry. The session showcased real-world examples of how AI can boost creativity and accelerate product development, while also addressing the crucial need for responsible implementation. 

"OUTLOOK™ 2025 was a powerful testament to our industry's resilience and forward-thinking nature," said Murat Dogru, General Manager of EDANA. "The conversations were about leading the change. We saw an industry that is committed to turning regulation into a competitive advantage and using innovation to create a truly sustainable future."
"We saw an industry that is committed to turning regulation into a competitive advantage and using innovation to create a truly sustainable future." - Murat Dogru, General Manager of EDANA.
Networking with Budapest as the backdrop 

The value of face-to-face connection was a recurring theme. Beyond the formal sessions, OUTLOOK™ had many networking events, including a cocktail reception at the stunning Buda Castle. Participants valued the side discussions that happen during the conference: “The presentations are great, but the real magic of OUTLOOK™ happens in the hallways and at the evening events. This is where you get to meet the relevant people of our industry—and that’s invaluable.”

"The real magic of OUTLOOK™ happens in the hallways and at the evening events. This is where you get to meet the relevant people of our industry—and that’s invaluable.” - Participant at OUTLOOK™.

With a clear path forward and a renewed sense of purpose, OUTLOOK™ 2025 wrapped up, leaving delegates equipped with the knowledge and connections needed to navigate the evolving landscape. The dates for OUTLOOK™ 2026 were announced for September 22-24, 2026. 

Global diversified manufacturer Milliken & Company has acquired the assets of Highland Industries, Inc. in Cheraw, South Carolina. The transaction strengthens Milliken’s domestic operations and position in technical textiles.

“This acquisition bolsters the capabilities of Milliken’s technical textiles business to benefit our customers,” said Halsey Cook, president and CEO of Milliken. “We remain committed to the U.S. textile industry and grounded in our belief that precision manufacturing of innovative, high-performance materials is crucial for industrial resilience.”

The Highland facility will become a hub for Milliken’s technical textile weaving and knitting capabilities in the region.

“In addition to reinforcing current operations, acquiring Highland adds new offerings to the technical textiles portfolio,” said Allen Jacoby, EVP and president of Milliken’s technical textiles business. “Highland provides important assets to help us better serve our customers and opens the door to new growth opportunities.” 

Solvay has amended its €1.1 billion multilateral revolving credit facility and its €0.3 billion bilateral revolving credit facilities to incorporate sustainability-linked features, aligning with its For Generations roadmap and reinforcing its commitment to reducing greenhouse gas (GHG) emissions.

These amendments directly link the company’s cost of borrowing to its climate ambitions, specifically the achievement of ambitious greenhouse gas (GHG) emission reduction targets. The new structure incentivizes progress on key performance indicators that cover Scope 1, 2, and Scope 3 GHG emissions (Focus 5 categories), reflecting Solvay’s comprehensive climate roadmap.

“By embedding sustainability into our financing strategy, we are strengthening our focus on addressing climate change, a core priority of the Planet Progress pillar of Solvay’s For Generations strategy” , said Alexandre Blum, CFO of Solvay. 

BofA Securities and BNP Paribas acted as Sustainability structuring coordinators for this initiative.