From the Sector

Over the course of one month, from the beginning of January until mid-February 2025, SEEK will play at a new 5-floor location in Berlin (Oranienstrasse), becoming a home to brands, showrooms, agencies, the Conscious Club, marketing-driven events and showcases as well as the return of the infamous Designer Sale.

New space
Five floors of the historic building from 1900, offer the ideal setting of SEEK's new modular system and return to its simple, clean and reduced set up. Every floor is about 600 sqm big, and offers high ceilings, large window facades and therefore lots of daylight as well as wide, open spaces to present the latest products and smaller rooms as a retreat or ideal for private order appointments.
 
The new location, especially with its various floors, offers brands and agencies the opportunity to curate and target specific audiences: whether it's by appointment only, engaging with press and content creators, attracting potential new customers, like-minded individuals, or end-consumers.

New concept
SEEK and the team behind the Berlin fashion event puts its 15 years of experience in use and presents a completely new, independent, innovative, agile, solution-focused and adaptable, month-long concept. According to the motto "the customer is always right", SEEK replies and reacts to the markets' and the exhibitors' needs: concentrated and coherent brand scenarios, individually bookable time periods and customised conditions for various needs and objectives.
 
"It's not the right time for a one-size-fits-all approach. The needs, strategies, objectives and timelines of our exhibitors and visitors are more diverse than ever been before. Two set-in-stone days and one big location hosting them all are just not the Zeitgeist anymore. Brands and agencies get together and create smaller, more intimate showroom concepts. The Conscious Club is a close-knit community that thrives from exchange, collaboration and togetherness. Classic calendars as well as designs of mens- and womenswear become blurred. Outdoor and function wear is part of not just streetwear culture any more. We need to react to these trends and offer modular options and dates" says Elli Moreno, SEEK
 
New timescale
The new concept is consciously taking a step back from the traditional trade show calendar and fashion week schedule. This upcoming Autumn/Winter 2025/26 season is the tightest and busiest yet - the perfect starting point to launch SEEK's new concept. The Berlin based fashion and lifestyle event organisers open the doors beginning of January 2025, before the first European trade show takes place, as well as over the course of Berlin Fashion Week, which will take place at the beginning of February.
 
In close conversations with those responsible, SEEK will develop and present coherent concepts, brand scenarios and agencies' showrooms at various appropriate and reasonable times. SEEK, as well as its traditional role as an organiser, will now - more than ever - act as a landlord, communicator, consultant and most importantly: host.
 
"With the new concept we're acting on and expressing what everyone's thinking! The timelines, fashion weeks as well as trade shows and events in Europe are more and more overlapping. We have to stop thinking in black and white, outdated calendars and segments, and dictating when brands and agencies have to write orders and close the books. Flexibility, independence, the very honest, loyal relationships with our exhibitors and visitors and down-to-earthness are our absolute USPs, which we will now benefit from!" Marie-Luise Ahlers, SEEK

Fabtex Georgia 2024 International Textile Industry Fair has concluded with remarkable success, bringing together over 1,050 professional visitors from 11 countries, including Georgia, Russia, Armenia, India, China, Ukraine, Germany, Iran, Turkey, Poland, and Pakistan.

This year’s exhibition featured 52 exhibitors from Georgia, Turkey, Azerbaijan, the UAE, Uzbekistan, and China, underscoring the event's international significance.

The exhibition's exhibitor profile primarily focuses on knitted fabrics, woven fabrics, fabrics for workwear and uniforms, various accessories, garment and sewing machinery, and ready-to-wear items.

Georgia has a long-standing tradition in the textile sector, dating back to Soviet times, and is currently home to production for international brands such as Tommy Hilfiger, Zara, Moncler, and Puma.

Georgia’s strategic location at the crossroads of Western Asia and Eastern Europe, coupled with its rich textile history, makes it an ideal hub for textile manufacturing and investment. The country boasts several Free Trade Agreements (FTAs) with Turkey and CIS nations, as well as a Deep and Comprehensive Free Trade Agreement (DCFTA) with the EU, providing access to a market of approximately 900 million people without customs duties.

Die PRINT & DIGITAL CONVENTION bietet eine besondere Plattform für die Druck-, Medien- und Kommunikationsbranche: Ihre Aussteller, Partner und Speaker machen komplexe technische Lösungen greifbar und zeigen sie in alltäglichen Anwendungsszenarien. Im Jahr 2024 hat die PRINT & DIGITAL CONVENTION dies erfolgreich im Rahmen der drupa gezeigt – vom 13. bis 14. Mai 2025 findet sie wieder als eigene Kongressmesse im Congress Center Düsseldorf statt.

Die Veranstaltung richtet sich an alle Prozessbeteiligte und Akteure aus der grafischen Industrie, Werbeagenturen, Verlage und die Zuliefererindustrie. Mit einer Verdopplung der Ausstellerzahlen seit 2019 und einem Fachpublikum von erwarteten 1.500 Besucherinnen und Besuchern ist sie seit Jahren auf Wachstumskurs. Teil des Erfolges ist ein umfangreiches und hochkarätiges Vortragsprogramm an beiden Messetagen. Was die PRINT & DIGITAL CONVENTION unverwechselbar macht, ist die Präsentation innovativer Technologien in Highlight-Projekten, die eingebettet sind in reale Markenvorführungen und eine Leistungsschau aller Kommunikationselemente, die teilweise live auf der Messe produziert werden.

Neuheiten, Trends und Visionen in acht Themenwelten
In acht Themenwelten zeigen die Aussteller die vielfältigen Möglichkeiten von Print im Umfeld des Multichannel-Publishings: Im „Dialogmarketing“ dreht sich alles um personalisierte Kundenkommunikation, „Value Added Printing“ mit multisensorischen Druck-Erlebnissen, „Label & Packaging“ mit den neuesten Trends und Innovationen in der Verpackungstechnik und Etikettierung. Die Themenwelt „Weiterverarbeitung“ präsentiert kreative Ideen und Techniken, mit denen Druckprodukte zum Blickfang werden. Im Bereich „Brand & Product“ beleuchten die Aussteller die Herausforderungen und Lösungen für eine effiziente Produktkommunikation im Omnichannel-Handel und im „Interior & Exterior Design“ geht es um die wirkungsvolle Präsentation und die Inszenierungen von Farben, Texturen und Materialien, um funktionale und ästhetisch ansprechende Räume zu schaffen. Weitere Schwerpunkte sind „Nachhaltige Medienproduktion“ sowie „Programmatic Print“ mit Lösungen für automatisierte und personalisierte Printwerbung.

Die PRINT & DIGITAL CONVENTION findet vom 13. bis 14. Mai 2025 in Düsseldorf statt und wird vom Fachverband Medienproduktion (FMP) in Kooperation mit der Messe Düsseldorf und der drupa veranstaltet.