From the Sector

Piattaforma Sistema Formativo Moda Ente del Terzo Settore renews its commitment in the field of responsible, eco-friendly fashion with a new ad hoc initiative for Fashion Graduate Italia: FASHION SCHOOLS FOR DESIGN - DRIVEN SUSTAINABLE INNOVATION. The project has been set up in a partnership and with the support of C.L.A.S.S. (Creativity, Lifestyle And Sustainable Synergy).

The project “Fashion Schools for Design - Driven Sustainable Innovation” is presented at the eighth edition of the event organised by Piattaforma Sistema Formativo Moda, staged from 3 to 5 November at BASE Milano.

Embracing the theme of this edition of Fashion Graduate Italia, “Sustainable Innovation”, Piattaforma Moda has invited students from fashion schools, academies and associated institutes to participate in a training course regarding the planning and creation of an outfit in compliance with a responsible fashion approach: starting with the design, including the choice of sustainable materials supplied by some of the hub’s partner companies, and also involving a look at the communication strategy for the project.
To create their looks, the selected students followed two training courses organised by C.L.A.S.S.: “Introduction to next-generation Fashion” and “Introduction to smart ingredients”. These courses covered the values of next-generation fashion (integrating sustainability with design and innovation) and the characteristics of innovative and sustainable materials to produce the outfits.
 
The development process of the 11 final looks was followed in person by creative director Olivia Spinelli - Coordination and Creative Direction at IED Moda Milano and member of the Artistic Committee of FGI 2022 - and by tutor Camilla Carrara - founder and zero-waste designer of ZEROBARRACENTO -, the project coordinator of C.L.A.S.S.

The partners of C.L.A.S.S. that contributed by supplying their materials are: Berto, Brunello, Iluna Group, Re.VerSo™ by A. Stelloni Collection by Mapel and Tessitura Grisotto;  IED - European Institute of Design and ZEROBARRACENTO also gave support in the implementation of the initiative.

The launch of the third edition of the Imagining Sustainable Fashion Award started on October 27, 2022. The Imagining Sustainable Fashion Award (ISFA) is the international competition born out of the collaboration between Connecting Cultures, the foundation that guides the Out of Fashion platform, and C.L.A.S.S., an international eco-hub that since 2007 has been advocating for a new generation of fashion in which the union of design, innovation, communication, and responsibility shapes a conscious and competitive business, capable of playing both an economic and social role.

The Imagining Sustainable Fashion Award invites stylists, photographers, designers, illustrators and artists to create visual imagery, a project that highlights awareness, respect for people and the planet that define the values of sustainable fashion in the fashion system.

Award submissions will be examined by an international jury composed of:

• Anna Detheridge, Founder and President, Connecting Cultures
• Giusy Bettoni, CEO and Founder, C.L.A.S.S.
• Rita Airaghi, Steering Advisor, Gianfranco Ferré Research Center
• Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana
• Jeanine Ballone Managing Director, Fashion 4 Development
• Evie Evangelou, Founder and President, Fashion 4 Development
• Sara Kozlowski, Vice President of Program Strategies, Education, and Sustainability Initiatives, Council of Fashion Designers of America
• Dio Kurazawa, Founding Partner, The Bear Scouts
• Renata Molho, journalist, former editor-in-chief of L'Uomo Vogue and former editor-at-large of L'Uomo Vogue, Vogue Italia, Casa Vogue
• Stefania Ricci, Director, Museo Salvatore Ferragamo
• Jovana Vukoje, Senior New Brands Specialist, Camera Nazionale della Moda Italiana

The winning projects of past editions were Take a Walk on the Green Side by Emma Scalcon (2021 - Italy) and Fashion Affair by Vishal Tolambia (2022 - India), two very different works that highlighted how challenging sustainability issues are in the contemporary communication landscape.

The deadline for submissions is Wednesday, January 25, 2023.
The winner will be announced in March 2023 and will receive a cash prize of €3,000.00.

adidas has completed its second share buyback program this year. On March 1, 2022, the company had announced that it would launch another share buyback program in mid-March to return the cash proceeds from the Reebok divestiture to its shareholders. Between March 14, 2022, and October 10, 2022, the company bought back 8,978,138 shares for a total consideration of € 1.5 billion, corresponding to an average purchase price per share of € 167.07.

The decision to repurchase shares to return the cash proceeds from the Reebok divestiture came on top of the company’s regular buyback activities. In December 2021, adidas had launched a multi-year share buyback program under which the company plans to buy back shares in an amount of up to € 4 billion until 2025. The first tranche of this program was conducted in January and February of this year. During that period, the company bought back 4,156,558 shares for a total amount of € 1 billion, corresponding to an average purchase price per share of € 240.58. Taking into account both share buybacks adidas bought back 13,134,696 shares for a total amount of € 2.5 billion in 2022. Including the dividend payment of € 610 million in May, the company returned more than € 3.1 billion to its shareholders in 2022.

Strong cash returns are a key component of adidas strategy ‘Own the Game’. As part of this strategy, adidas plans to generate substantial cumulative free cash flow until 2025 and return the majority of it – between € 8 billion and € 9 billion – to its shareholders through regular dividend payments in a range of between 30% and 50% of net income from continuing operations, complemented by share buybacks. The € 1.5 billion share buyback program related to the divestiture of Reebok come in addition to these regular shareholder returns.

As previously announced, the company intends to cancel the majority of the shares repurchased as part of its buyback activities. As a result, adidas will cancel a total of 12,100,000 treasury shares in the upcoming weeks, reducing the share count and stock capital from 192,100,000 to 180,000,000.

RHEON LABS, a fast-growing materials technology company based in Battersea, London, has completed an extensive 6 month trial with FET, a world leader in laboratory and pilot meltspinning equipment. Backed by a £173,000 grant from Innovate UK for feasibility studies, RHEON LABS has further developed its RHEON™ technology, a reactive polymer that dynamically stiffens when subjected to force. The technology can control energy of any amplitude or frequency, from small vibrations to forces at ballistic-speeds and therefore has a wide range of applications.
 
This Innovate UK Smart Grant-backed project aims to develop a hyper viscoelastic fibre from RHEON™ which displays high strain-rate sensitive properties. Creating a fibre with unique strain-rate sensitive properties will be a world first. It will enable the creation of a 'breakthrough-generation' of stretch textiles that can actively absorb, dampen and control energy during movement, rather than simply acting as a spring.

For close-fitting activewear and sports bras, the ability to actively control muscle mass or soft tissue movement during exercise will be a game-changing advancement. It will allow brands to engineer garments that relax during everyday use but actively stiffen during exercise for improved support and performance.
The Innovate UK grant was awarded under the category of Hyper-Viscoelastic Fibre Extrusion for Textile Manufacture. Fibre Extrusion Technology Limited (FET) enabled the customer trials at its bespoke Fibre Development Centre in Leeds, England using its in-house FET-103 Monofilament meltspinning facilities, in harness with RHEON and FET technical operatives. The next phase will be to upscale the trials of preferred materials on RHEON’s own new FET-103 meltspinning line, with FET’s continued support and expertise on hand.
 
Creating a fibre with unique strain-rate sensitive characteristics could be as radical a change in the market as the initial introduction of stretch fibre with the launch of Lycra™. The textiles would have a multitude of beneficial properties and would provide significantly less compression in the garment than conventional materials, substantially improving user comfort, support and performance.

Coisne et Lambert, the group composed of the two companies TDV Industries and Klopman International, a leader in the production and marketing of technical fabrics for the professional clothing and PPE sector, announced the acquisition of TAD Teintures et Apprêts Danjoux.

TAD is specialized in the dyeing and finishing of knitted fabrics and has been in the market for over 30 years. Based in Le Coteau (France), the company has a production site of 9,000 m² and is a major player in the civil and administrative markets for technical textiles for professional clothing, medical, sport and apparel.

With a well equipped R&D laboratory, responsive and innovative sampling and production processes, TAD is ISO 14001 certified to manage its environmental performance.

TAD will extend the group's textile know-how adding expertise in knitwear finishing (dyeing, finishing and functionalities). The complimentary nature of their skillsets will allow the three companies to develop synergies for the benefit of their common and specific markets.

This integration will enable TAD to strengthen its specific business model and its services as a French finishing company over the long term, for the benefit of its historical and future customers.

The group, which is made up of the two companies TDV Industries and Klopman International, achieved a turnover of 185 million euros for the 2021-2022 financial year and employs more than 600 people. It also intends to expand its presence in new markets and geographical areas. Klopman International and TDV Industries want to offer markets more complete, flexible and competitive solutions for professional, civil and military clothing.

Within the scope of the United Nations Economic Commission for Europe (UNECE) initiative “The Sustainability Pledge”, to improve transparency and traceability for sustainable garment and footwear supply chains, the Swiss company Haelixa traces Egyptian cotton from the source up to premium shirts.

The UNECE and United Nations Centre for Trade Facilitation and Electronic Business (UN/CEFACT) has been developing over the period 2019-2022 policy recommendations, implementation guidelines, a call to action, and a traceability toolbox including blockchain and DNA tracing solutions, which has been implemented in few different textile supply chains. Haelixa is part of the group of experts that develops such policy recommendations and conducts projects with key industry players to set traceability benchmarks and later develop them into standards.

Fashion brands are often responsible for complex global value chains and traceability is the needed tool to enable trust, transparency and credible sustainability. The magnitude of the supply chain traceability challenge can be overwhelming for brands, but the UNECE initiative framework facilitates the alignment with suppliers, provides the necessary guidance and the needed tools, with Haelixa as physical traceability provider.

To make the premium shirts traceable, Haelixa has developed a DNA marker to label the raw material, premium Egyptian cotton. The DNA marker has been applied as fine spray to GIZA 96 lint cotton in Borg Al Arab, Egypt and used to produce the finest fabric by Swiss manufacturer Weba. Once applied to the fibers, Haelixa’s DNA markers stay safely embedded into the material and withstand the industrial processing, ensuring traceability from the source until the finished garment. Samples of lint cotton, yarn, and fabric at different steps were verified with a test based on PCR, and the correct DNA marker was detected, thereby enabling the identification of the premium product, of its origin and the specific supply chain. The forensic data obtained were recorded on a blockchain system provided by UNECE. The marked fabric was used to make Hugo Boss cotton dress shirts. As one of the leading premium fashion brands and partner to the UNECE project, Hugo Boss is responsible for a complex global value chain and strives for high sustainability standards and is looking at traceability options.

“In cases like this one, where the material is of the highest quality and the product is shipped from one facility to another for premium processing, adding physical traceability is critical to ensure that the origin, quality and processing claims can be backed up" says Gediminas Mikutis, CTO and co-founder at Haelixa.

Maria Teresa Pisani, Economic Affairs Officer and Project Lead at UNECE, emphasized: “Traceability and transparency are crucial elements to protect environmental, social, and human rights along global value chains. At UNECE, we aim to enhance traceability approaches by exploring new and innovative solutions that help identify and address negative impacts in the fashion industry.”

SHIMA SEIKI announces a sales promotion package for the apparel industry together with KDDI, Linking 3D fashion design with cross-reality― realizing digital catalogs, VR showrooms and new customer experience allowing 360-degree viewing without actual samples

Leading fashion technologist SHIMA SEIKI MFG., LTD. of Wakayama, Japan together with telecommunications company KDDI Corporation of Tokyo, Japan launched "XR Mannequin for APEXFiz," a sales promotion package that links SHIMA SEIKI's APEXFiz design software for the apparel industry with KDDI's XR (cross-reality) technology.

XR Mannequin for APEXFiz will be offered to the apparel industry. Using an XR Mannequin that enables viewers to check product images from any angle in 360 degrees on various devices, XR Mannequin for APEXFiz enables digital catalogues with 3D virtual sample image data of garments designed on APEXFiz design software, 360-degree VR showrooms, as well as digitally extended stores. It also realizes virtual proposals at exhibitions, showroom-style stores with no inventory, and user-friendly purchase experience on e-commerce sites, and more. It also allows users to reduce excess stock at stores and create new sales opportunities.

Eventually, by adding movement to models wearing Virtual Samples and rendering them on a cloud server, customers will be able to view high-resolution virtual fashion shows on their smartphones and other devices.

 Until now, the apparel industry has been making actual product samples in each of the planning and design stages of production. This process not only takes an enormous amount of time and cost, but generates waste of raw materials including fabric that require disposal. At the retail stage, stores also needed to have various sizes and colors in stock to address a wide range of customer preferences, resulting in excess inventory.

With SHIMA SEIKI's APEXFiz, designs can be evaluated without making actual samples, minimizing resources spent on sample production as well as lead time, enabling environmentally-friendly manufacturing.

In May 2022, KDDI developed a high-resolution XR mannequin for apparel sales, with support from Google Cloud. It enables various devices such as store signages and smartphones to check products from any angle in 360 degrees, enabling stores to sell products without maintaining inventory.

SHIMA SEIKI and KDDI combines APEXFiz and XR Mannequin to start providing XR Mannequin for APEXFiz. This brings DX solutions to all stages in the supply chain for the apparel industry, from planning and design to sample making, production, distribution, and retail sales. SHIMA SEIKI and KDDI will continue to create services together that link each other's products, to bring about a sustainable society by reducing excess stock, and providing a customer experience that gives peace of mind when purchasing products.

• First product development centre in Germany

ISKO has opened its second product development centre, based in Stade, Lower Saxony, following the success of the Creative Room London in the UK which had its opening earlier this year.

Creative Room Germany is a innovative space and the first of its kind in Germany. It is the latest initiative of Creative Room Services (CRS), a division of ISKO devoted to offering streamlined and simplified solutions for all denim requirements – from fabric to finished garment.

With a focus on sustainable washing and finishing techniques, customers of Creative Room Germany will be able to work in parallel with ISKO’s experts to achieve their desired denim looks. Together with machine technology partner Jeanologia, they have been able to develop innovative washing and finishing techniques that meet the highest quality and sustainability standards with a significantly lower environmental impact. Creative Room Germany will also be the central point for its customers full product development, ensuring the whole process is agile and more efficient.

By utilising ISKO’s patented recycling technology, they are now able to develop brand new garments by using fibres from post-consumer denim, finally closing the loop and giving a new and cutting-edge circular supply solution for their customers. As well as a hub for its customers, Creative Room Germany will also act as a platform for the wider denim community to share knowledge, create new and innovative ideas and to bring them to life.

“Building on from the success of our London facility, our goal will be to offer tailor made garment supply solutions for customers in the DACH, Benelux and Nordic markets and this facility will be the focal point of that offering. With a collaborative approach, we will fulfil our vision of bringing a new circular supply solution to the market.”
Pau Bruguera, Executive Director @ ISKO

Sustainable fashion brands YesAnd & Kornit Digital are teaming up with the global platform fostering innovation in the fashion industry, Fashinnovation. This month, the three like-minded companies will be unveiling a direct-to-garment printing collaboration.
 
YesAnd & Kornit Digital are (e)co-creating digital, on-demand printed certified organic blank merchandise, with graphic designs by artists, celebrities, influencers, musicians, fashion VIPs, NGO’s and more. Sharing core values of fashion & innovation & non-toxic, zero-waste production, and the fusion of technology to accelerate impact, this launch represents a cutting-edge and sustainable solution that’s accessible, traceable, customizable, and scalable. By joining forces, this collaboration will educate, engage, and activate both consumers and industry alike.
 
"We at Fashinnovation have a strong belief that the fashion industry must walk side-by-side with innovation, in order to ensure a sustainable future. We are thrilled for this collaboration with YesAnd and Kornit, as we hope to set an example when it comes to the power of unity. In our minds, it's not about a person's wins, but rather it's about our collective progress," said Jordana & Marcelo Guimaraes, Founders of Fashinnovation.
 
Debuting the first of their brand collaborations with farm-to-print organic merchandise, this collaboration will together minimize waste, water, chemical use, and energy, while celebrating climate action, manufacturing efficiencies, and sustainable innovation—representing a true and timely fashion statement. The brands will be debuting their select blank styles of digitally-printed designs from the initial capsule collection—including the YesAnd Frida Hoodie, Gloria Hoodie Tee, Dominique Tee, and the Samata Dress, with a graphic option aligning the missions of YesAnd, Fashinnovation and Kornit Digital, “Don’t Wear Clothes, Wear Change.”

adidas has unveiled the latest in its Made with Nature Capsule Collection with a new Ultraboost 22 Made with Nature and Made with Nature apparel joining the range as the brand continues its mission to call time on conventional materials and design out finite resources.

Designed in balance with the planet, the women’s Ultraboost 22 Made with Nature takes the forward-thinking elements of the Ultraboost 22 and amplifies them with natural materials. The shoe is made in part with natural materials – 40% of the knitted upper is made with lyocell, a material created with cellulosic fibers made from sustainably grown wood.

Launching alongside the Ultraboost 22 Made with Nature is a new Made with Nature apparel range, including a performance running wear look for men and women. The apparel range is made with at least 50% organic cotton.

Christopher Wheat, Global Category Director Running Footwear said: “At adidas, we understand that change is not only possible, it’s an urgent necessity. With Made with Nature, we are on a journey to a world beyond plastic. We’re calling time on conventional materials and methods of make. Once depleted, there’s no coming back for fossil resources. But when we design in synergy with natural processes, when we make with nature, we can use materials that regrow or regenerate – and change the way products are made."