From the Sector

• The “Newcomer Award” will still be presented at the 8th Convention & Fair for Hightech Textiles
• Chemnitz organisers considering forward-looking forums using the “mtex+” brand

The 8th mtex+ Convention & Fair for Hightech Textiles, which was scheduled to be held on 9-10 June 2020, will not take place because of the corona crisis. “We’ve made this decision following in-depth consultations with the members of the advisory board who are working in the textile sector; they were also opposed to moving the date to the autumn because of the unforeseeable consequences arising from the crisis,” says  André Rehn, Head of Sales for Trade Fairs & Congresses at the organiser, C³ GmbH, Chemnitz.

“Cancelling the event is a particularly severe blow for us, as the “mtex+” was supposed to be held with a modernised concept and a very attractive programme at our new Carlowitz Congresscenter at the heart of Chemnitz for the first time. The considerable economic loss associated with this is naturally painful for us too. However, we will be presenting our “mtex+” “Newcomer Award” to the prize-winners at the next possible, suitable opportunity. 15 students and graduates from all over Germany have taken part in the young people’s competition with creative ideas for recycling, upcycling and downcycling textiles. We’re also now considering special events, which could operate using our well-known “mtex+” brand in future. Sustainability in the textile value-added chain as well as health and protective textiles made by the domestic market are obvious, forward-looking topics in this field.”

• The PREMIUM GROUP in Berlin is cancelling its PREMIUM and SEEK trade shows for this summer season, as well as the FASHIONTECH conference – in collaboration with the leading global digital B2B marketplace, JOOR, there is still a guaranteed trading option.

Due to the coronavirus crisis, in April the dates of the PREMIUM GROUP’s events were provisionally moved from the original schedule of 31 June-2 July 2020 to 28 -30 July. Now, the Federal and State governments have decided to cancel large-scale events with over 1,000 visitors until 31 August 2020.
     
A statement from Anita Tillmann, Managing Partner of the PREMIUM GROUP: 

“We greatly regret the decision of course, especially after the success of our January events. The ban on large-scale events has been around for some time and has been publicly discussed. It hurts us to do it, but we are also conscious of our responsibility. If cancelling our trade shows, conferences and parties contributes to the safety of our customers and visitors, then we have to take this step.
 
We are in close contact with all our brands and partners and have spent the last four weeks discussing possible approaches, concepts and new focal topics for the summer. The bottom line is that digitalisation is clearly the focus. It’s all about using the time over the next few months sensibly. The timing for brands and retailers is now right – all market participants are aware of the necessity of this.

We have been working closely with JOOR, the leading B2B marketplace globally, for around a year, after successfully integrating our own digital platform, Veee.com. JOOR has digitalised the entire procurement process and ensures a seamless, functioning wholesale process on an international scale – both for brands and retailers.
 
We shall shortly be offering webinars on this and can offer our customers an optimal, digital ordering solution so as to use this time of the pandemic efficiently. We are very happy with this option and our year-long investment in the topic of digitalisation. This has come good for us now.
 
Our trade show formats have been about more than just ordering for a long time now. They are about encounters, emotion, inspiration, communication and, finally, the fashion community getting together. Although lots can take place digitally nowadays, it doesn't replace physically meeting up in person. We have seen this more than ever in the present situation.
 
We are going to work on new concepts for 2021, and we will liaise with the key stakeholders in Berlin and with all others too to ensure we hit the ground running again. We’re taking on the challenge and will come back to the industry when we have news.”