From the Sector

• adidas’ first new label in five decades, adidas Sportswear, built for everyday movements and occasions, will launch worldwide from 9 February 2023
• Following Jenna Ortega joining its global family, the brand also announces her as the face of the new label and its ‘All That You Are’ campaign
• The new line is fronted by AVRYN and Tiro Suit to level up the wearer’s style for the everyday

Complementing the brand’s Performance and Originals labels, the new line adidas Sportswear aims to level up the wearer’s everyday look via a range of fresh fits that use the latest performance technology to bring the same comfort and confidence to the everyday, as its performance collections have been for athletes for decades.

Actress Jenna Ortega makes her adidas debut fronting the all-new label and its Spring Summer 23 collection. Cementing herself as a next generation icon; often seen moving through the heart of culture with style, passion and purpose, unapologetically expressing all that she is and all that she stands for.

Jenna Ortega shared: “The way I express myself, whether this is vocally or aesthetically, is something I personally put a lot of energy into as I know how much power it can have in inspiring others. Embracing all that I am and all that I stand for continues to be a journey and through new experiences, I am learning and discovering more sides to myself. I am huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear or what you champion – which is why I was so excited to work with adidas on this new label.”

The adidas Sportswear collection offers specific performance technologies through simple cutlines, colorways and stripped back design details, with comfort running through its every fiber. The collections includes the Tiro Suit,  adidas’ iconic tracksuit silhouette with a deep heritage in football, and AVRYN, a shoe made in part with recycled materials.

Alongside Jenna Ortega, the campaign will also see a wider collective of adidas partners coming together to celebrate a comfort-first mindset and the power of self-expression, including Premier League current golden boot holder and music lover Son Heung-min, professional basketballer, off-court sketching enthusiast and self-care advocate Trae Young, Women’s Super League forward and nature lover Mary Fowler and renowned gamer and thrill-seeker Carolina Voltan.

HeiQ Allergen* Tech will power a new and improved generation of Purotex, a BekaertDeslee product through its exclusive application to mattress ticking aiming to provide end-users with a good night’s sleep.

HeiQ Materials AG  has signed an Exclusive Supply Agreement with BekaertDeslee, a specialist in the development and manufacturing of mattress textiles, mattress covers, and on-trend sleep solutions, for the supply of HeiQ’s recently launched HeiQ Allergen* Tech.  

Under this agreement, BekaertDeslee will have exclusive worldwide rights to apply HeiQ Allergen* Tech to mattress ticking, which is used to cover mattresses. HeiQ Allergen* Tech, which was launched in October 2022, is a 100% biobased, naturally derived technology that reduces exposure to inanimate allergens such as house dust mite matter, and pet allergens with the help of active probiotics.

It has been granted the Allergy UK Seal of Approval by The British Allergy Foundation following a review and assessment of the technology. Additionally, an independent certification has shown that HeiQ Allergen* Tech successfully reduces 83,6% of cat (hair) allergen, 76,5% of dog (hair) allergen, and 96,6% of house dust mite matter allergen.

* Inanimate allergens such as house dust mite matter & pet allergens.

Baldwin Technology Co. Inc. has appointed Adina Starke, a seasoned print and packaging professional with wide-ranging expertise, as Regional Sales Leader for the West Coast.

At Baldwin Technology Company Inc., a leading global manufacturer and supplier of innovative process-automation equipment, parts, service and consumables for the printing, packaging, textile, plastic film extrusion and corrugated industries, Starke will be responsible for all product sales to print and packaging professionals in Washington, Idaho, Oregon, California, Nevada, Arizona, Utah, Alaska and western Canada.

Starke has spent the past 15 years in various technical and sales roles in the print and packaging industry. Most recently, she spent four years with All Printing Resources (formerly JVI Solutions), as a Territory Manager and a Technical Sales and Business Development Representative. Prior to that, she spent several years with Lohmann Specialty Coating and Sun Chemical.

Starke graduated from Clemson University with a Bachelor of Science degree in Graphic Communications.

Trützschler Card Clothing (TCC), technology leader in the manufacture of high-performance card clothings for textile yarn processing, is expanding its site in Neubulach, Germany. With the twelve-million-euro investment, the supplier for the international textile machinery industry is expanding its production, warehouse and office capacities. A groundbreaking ceremony will take place during the coming winter.

The new building will expand the warehouse and logistics area by 600 square meters, to make a total area of 2,800 square meters. In the optimized cube of the new hall, a modern warehouse system will double the storage capacity. There will also be a fully automated warehouse for coils for sawtooth wires. During the construction phase, logistics and shipping will be temporarily outsourced to Pforzheim-Büchenbronn.

The move into the new building is planned for 2024. TCC will also expand the range of services and the production intensity at the site, while optimizing the process flows. Trützschler intends to recruit the additional employees required within a short timeframe by hiring new staff and offering apprenticeships at the Neubulach site. TCC employs more than 130 people in Germany, with a further 220 people employed worldwide at locations in Brazil, China, India, Mexico, Turkey and the USA.

Overall, the production area will be expanded from 4,000 to 5,400 square meters. This will enable the process flows to be optimized. The office space will be increased to 1,000 square meters. An additional level of the building will provide modern workplaces for administration and sales.

The new building will also improve access and exit routes for truck traffic. This will provide considerable relief for the local neighborhood in terms of noise emissions and other factors. Good integration into the region is very important to Trützschler. All contracts for planning, construction and air conditioning technology have been awarded to local companies.

In the future, TCC will operate its production facility in Neubulach in a climate-neutral manner. This will contribute important progress toward achieving the ambitious climate goals of the Trützschler Group. The new production facility will meet the highest requirements for energy efficiency and climate protection. Heating is provided by process heat recovery and geothermal energy. In addition, the company produces green electricity via its own solar panels.

"By expanding our business here in Neubulach, we are strengthening our presence in this area and our leading global market position too," says Managing Director Peter Gäbler. The Trützschler Group SE is also investing in India to build a new site with over 100,000 square meters for the Spinning, Card Clothing and Nonwovens business units. "It is important to be close to the customer worldwide because our foreign companies make a significant contribution to the success of the Group," says Gäbler.

TCC achieved another record sales result in 2021. Demand for the technology components for carding fibers in spinning mills and for carding in nonwovens production has increased significantly. The steel sawtooth wires, which are wound onto coils and produced for customers around the globe, eventually get worn down by use in production processes – so it is necessary to replace them regularly. For this reason, further growth is expected in 2022 and beyond.

INDA, the Association of the Nonwoven Fabrics Industry, has named MaryJo Lilly as its new Market Intelligence Leader. Lilly brings more than 20 years of nonwovens & engineered materials expertise with a background in the disposable, medical and specialty materials industries.

Before starting a consulting firm two years ago, Lilly was Regional Commercial Director of North America for Tredegar Film Products and before that, spent more than a decade as Vice President of Sales at Berry Global in the Health, Hygiene, and Specialties Division growing the personal care and medical markets.

Additionally, Lilly’s leadership experience includes Global Business Director at Clopay Plastic Products and Director of Sales and Marketing for Absorbent Materials at Rayonier Performance Fibers. Lilly holds a Ph.D. from the University of Pittsburgh.

With her industry knowledge and extensive network, Lilly will develop, issue and present reports, presentations and data to support INDA, member decision-making and the industry. She will, through collaboration with market participants and subject matter experts, develop and maintain relevant industry statistics, reports and surveys on the North American and worldwide markets by major segments and processing technologies.

• Currency-neutral sales up 4%, reflecting continued double-digit growth outside Greater China
• Gross margin down 1.0pp to 49.1% as price increases were more than offset by increased supply chain costs, higher discounting, and an unfavorable market mix
• Operating profit of € 564 million reflecting an operating margin of 8.8%
• Net income from continuing operations of € 66 million negatively impacted by several one-off costs totaling almost € 300 million as well as extraordinary tax effects in Q3

“The market environment shifted at the beginning of September as consumer demand in Western markets slowed and traffic trends in Greater China further deteriorated. As a result, we saw a significant inventory buildup across the industry, leading to higher promotional activity during the remainder of the year which will increasingly weigh on our earnings,” said adidas CFO Harm Ohlmeyer. “We are encouraged by the enthusiasm for the upcoming FIFA World Cup which is already noticeable in our Football revenue growth. And in North America we are gearing up for an exciting upcoming basketball launch.”

In the third quarter, adidas’ currency-neutral revenues increased 4%. While the company experienced high-single-digit top-line growth during the first two months of the period, deteriorating traffic trends in Greater China as well as slowing consumer demand in major Western markets weighed on the revenue development in September. In addition, the company’s decision to suspend its own operations in Russia at the end of Q1 significantly reduced revenues by more than € 100 million during the third quarter, particularly impacting the company’s direct-to-consumer (DTC) business. In euro terms, the company’s revenues grew 11% to € 6.408 billion in the third quarter (2021: € 5.752 billion).

From a category perspective, revenue growth was the highest in adidas’ strategic growth categories Football and Running, both growing at strong double-digit rates. In Football, the jersey launches ahead of the FIFA World Cup 2022 fueled consumer excitement prior to the tournament. Revenues in Running were driven by the latest iterations of adidas’ successful running franchises, including Adizero and Supernova, which both grew more than 50% during the quarter. On the Lifestyle side, the further scaling of the successful Forum and Ozweego franchises led to strong double-digit growth for both product families. At the same time, additional highly limited drops as part of the Gucci and Balenciaga partnerships continued to spark excitement around the adidas brand.   

From a regional perspective, revenue growth was driven by the company’s Western markets and APAC, which combined continued to grow at a double-digit rate (+12%). In EMEA, revenues grew 7% despite the loss of revenue in Russia/CIS of more than € 100 million. Revenues in North America increased 8% during the quarter driven by a double-digit increase in the company’s DTC channel. In APAC and Latin America, revenue growth accelerated compared to Q2, reaching 15% and 51% respectively, year-on-year. In contrast, the company’s top-line development in Greater China continues to be severely impacted by the challenging market environment, mainly related to the ongoing covid-19-related restrictions. While the company’s own retail revenues in Greater China increased 7% in the third quarter reflecting a robust sell-out, the significant product takebacks reduced the company’s sell-in and resulted in a revenue decline of 27% for the market as a whole during the three-month period.  

Strong bottom-line improvement in 2023  
In 2023, the company expects the non-recurrence of the one-off costs of around € 500 million occurred in 2022 to have a positive impact on the net income development in the same magnitude. In addition, in light of the challenging market environment, adidas established a business improvement program to safeguard the company’s profitability in 2023. As part of this program the company has launched several initiatives to mitigate the significant cost increases resulting from the inflationary pressure across the company’s value chain as well as unfavorable currency movements. In total, the program, which will result in one-off costs of around € 50 million in the fourth quarter of 2022, is expected to compensate cost headwinds of up to € 500 million in 2023. In addition, it is expected to deliver a positive profit contribution of around € 200 million next year. 

Orbus Exhibit & Display Group® has continued its substantial and longstanding relationship with digital print technology provider Electronics For Imaging, Inc., choosing the premium-quality capabilities of the EFI™ VUTEk® FabriVU® 340+ soft signage printer to meet surging demand for dye-sublimation soft signage graphics. The new printer now running at Orbus’s Las Vegas facility marks an important milestone for EFI, as it is the 300th EFI VUTEk FabriVU printer installed worldwide.

Orbus is North America’s top trade manufacturer of soft signage and flag graphics for tradeshow exhibits, promotional displays, experiential retail and corporate interiors. The company is one of the largest users of EFI soft signage printers worldwide. The newly installed FabriVU 340+ model joins two additional FabriVU printers at Orbus Las Vegas. The company has its fourth FabriVU printer at its headquarters facility, along with a pair of high-volume EFI industrial printers used exclusively for dye-sublimation production.

The upgraded performance comes courtesy of the VUTEk FabriVU 340+ printer’s new, eight-printhead, CMYK x 2 array, along with new electronics for reliable and consistent premium-quality output of exhibit graphics, backlit graphics, retail fixture wraps, front lit graphics, block-out banners and fabric interior decor. A flag printing kit on the printer easily handles porous media in high-penetration applications by collecting inks without touching the rear side of the media.
 
As with all VUTEk FabriVU printers, it prints both transfer paper and direct-to-fabric.

Well-known as the “Festival of composites” each year in Paris, JEC World is the event dedicated to composite materials, their manufacturing technologies and application markets. It will take place in Paris Nord Villepinte from April 25th to 27th, 2023, giving once again the opportunity for professionals to meet with the worldwide composites industry.

Six months prior to the show, the program of the 2023 edition starts to unveil.

For 2023, JEC World is preparing a wide program of conferences and expert panels discussions focusing largely on sustainability and key challenges of our industry and application sectors. In aerospace, construction, ground transportation, health, design, energy (…): sustainable initiatives and greener mindsets are taking over the latest developments in high-performance composite technologies and applications.

The JEC Composites Innovation Awards
For 25 years, through the JEC Composites Innovation Awards, JEC Group has rewarded cutting-edge, creative projects which demonstrate the full potential of composite materials. Highly recognised worldwide, they offer the winners and their partners international recognition, a greater exposure during the JEC World show and throughout the following year, new business opportunities as well as an enhanced customer trust.
All companies, R&D centres and their partners can apply before December 16th, and the winners will be revealed during the ceremony, on March 2nd in Paris.

The JEC Composites Startup Booster, the leading startup competition in the world of composites and advanced materials comes back for a sixth edition. All entrepreneurs, SMEs, startups and academic spinoffs building innovative composites projects who want to get international visibility and grow their business with key players of the composites industry & OEMs are already signing up.

Following the call for entries (deadline January 15th, 2023), 20 startups will be selected by JEC Group and its partners Airbus and Mercedes-Benz. Out of the 20 finalists, 3 winners will be selected during the pitching sessions of the show: one in the “Materials & Products” category, one in the “Process, Manufacturing & Equipment” category and a special “Sustainability” award.

adidas announces preliminary results for the third quarter and adjusted its full year 2022 guidance. The company’s new outlook takes into account a further deterioration of traffic trends in Greater China as well as a significant inventory build-up as a result of lower consumer demand in major Western markets since the beginning of September, which is expected to lead to higher promotional activity during the remainder of the year. The new outlook also reflects several one-off costs impacting the company’s bottom-line results in both the third and fourth quarter of the year.

Based on preliminary numbers, adidas’ currency-neutral revenues grew 4% during the third quarter. Currency-neutral sales in Greater China declined at a strong double-digit rate reflecting the continued widespread covid-19-related restrictions as well as significant inventory takebacks. Excluding Greater China, currency-neutral revenues in the company’s other markets combined continued to grow at a double-digit rate during the quarter. In euro terms, the company’s sales increased 11% to € 6.408 billion in Q3. The gross margin declined 1.0 percentage points to a level of 49.1% and operating margin reached 8.8% during the third quarter (2021: 11.7%). Net income from continuing operations was € 179 million in Q3 (2021: € 479 million). The bottom-line development during the quarter reflects several one-off costs totaling almost € 300 million on the net income level. The majority of these expenses reflect the company’s decision to initiate the wind-down of its business operations in Russia. In addition, non-recurring costs related to accelerated cash pooling in high inflationary countries, a recently settled legal dispute as well as higher provisions for customs-related risks also had an adverse effect on the company’s gross profit, operating overheads as well as financial and tax expenses in the quarter.

As a result of the deteriorating traffic trend in Greater China, higher clearance activity to reduce elevated inventory levels (up 63% on a currency-neutral basis at the end of Q3) as well as total one-off costs of around € 500 million on the net income level in 2022, the company reduced its full year guidance. adidas now expects currency-neutral revenues for the total company to grow at a mid-single-digit rate in 2022 (previously: mid- to high-single-digit rate), reflecting double-digit revenue growth during the fourth quarter. This growth will be driven by adidas’ strong product pipeline, support from the FIFA World Cup 2022 as well as easier prior year comparables. The company’s gross margin is now expected to be around 47.5% in 2022 (previously: around 49.0%). Consequently, the company’s operating margin is now forecasted to be around 4.0% in 2022 (previously: around 7.0%). Net income from continuing operations is expected to reach a level of around € 500 million (previously: around € 1.3 billion).

In 2023, the company expects the non-recurrence of the one-off costs of around € 500 million occurred in 2022 to have a positive impact on the net income development in the same order of magnitude. In addition, in light of the challenging market environment adidas established a business improvement program to safeguard the company’s profitability in 2023. As part of this program the company has launched several initiatives aimed at mitigating the significant cost increases resulting from the inflationary pressure across the company’s value chain as well as unfavorable currency movements. In total, the program, which will result in one-off costs of around € 50 million in the fourth quarter of 2022, is expected to compensate cost headwinds of up to € 500 million in 2023. In addition, it is expected to deliver a positive profit contribution of around € 200 million next year.

As an accredited testing and certification body, the “OETI - Institut fuer Oekologie, Technik und Innovation GmbH“ (OETI for short) has been successfully responding to prevailing market requirements for 55 years and, in the process, has made a name for itself worldwide. To mark its anniversary, this international centre of excellence with its origins in Austria is taking a look back at the most important milestones in its history as well as providing interesting insights into future developments.

As renowned flooring manufacturers founded the Austrian Carpet Institute on 25th of September 1967, no one could have imagined how successful the company would become. But even back then, one thing was clear to the experts: the need to establish a carpet research and testing centre in the form of an association. Today, over five decades later, OETI is a testing and certification services provider for OEKO-TEX® certificates and labels, textiles, leather, due diligence along the textile and leather supply chain as well as for personal protective equipment (PPE), flooring technology, furnishings and indoor air quality.

In 1992, OETI was a founding member of the ‘International OEKO-TEX® Association for Research and Testing in the Field of Textile and Leather Ecology’ with independent certifications and product labels. Ever since, OEKO-TEX® has enabled companies along the textile and leather supply chain and every consumer to make responsible decisions for safe, environmentally friendly and fairly manufactured products.

In line with its focus on sustainability, OETI and its Swiss parent company, TESTEX AG, wanted to build the new OETI headquarters using low energy construction techniques and ensure its carbon-neutral operation. To achieve these goals, the highest possible thermal insulation and energy optimisation standards were applied, while the carbon-neutral power supply is generated by its in-house photovoltaics system as well as domestic renewable energy.

The new headquarters, which the company moved into in 2021, provides space for 75 employees over 2,500m2 and boasts bright and perfectly equipped office areas. The laboratory areas, the analytical/chemical laboratory and the physical / fire laboratory were also designed based on the latest methods and technologies. This makes OETI, alongside its Swiss parent company TESTEX, the second fully fledged laboratory site in the entire, global TESTEX Group.