Eastman Naia™ awarded top Canopy rating
Naia™’s fourth consecutive ‘Dark Green Shirt’ recognition and the release of its 2025 Sustainability Progress Report and 2025–2030 goals together highlight continued progress in responsible sourcing and transparency.
At the Textile Exchange Conference in Lisbon, Eastman Naia™ was honored with its fourth consecutive “Dark Green Shirt” in Canopy’s Hot Button Report, an annual ranking of man-made cellulosic fiber producers based on forest conservation, sourcing risk, and supply chain transparency. The recognition confirms Naia™’s ongoing leadership in responsible sourcing and environmental stewardship, distinguishing it as one of the industry’s most trusted fiber platforms.
The award coincides with the launch of Naia™’s 2025 Sustainability Progress Report and the unveiling of its updated 2030 sustainability goals, which target climate mitigation, circularity at scale, and social impact. Together, these milestones reinforce Naia™’s long-term strategy to deliver measurable, transparent progress across the value chain and to help reshape the materials economy for good.
At the conference, Naia™ also spotlighted the versatility of its fiber portfolio across performance, fashion, and circular applications. Naia™ On the Move supports light sports and urbanwear needs with high-performing Naia™ Renew staple fiber. Naia™ Denim blends comfort with circularity for authentic and fashion denim, while the new Naia™ GlowNow campaign reintroduces its signature filament yarn for low-impact women’s fashion. All Naia™ fibers are sourced from sustainably managed forests and, when produced with Naia™ Renew, contain 40% GRS-certified recycled content via Eastman’s molecular recycling technology.
cellulosic fiber Naia™ Renew Textile Exchange’s Sustainability Conference Textile Exchange Award Canopy Hot Button Ranking and Report Canopy
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