From the Sector

adidas launches the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. Roblox users can now dress up their avatars with some of adidas most iconic pieces such as the firebird tracksuits. All items will be available on the Roblox Marketplace, ensuring accessibility and convenience for Roblox users.

As part of the diverse range of UGC collections immediately on offer, adidas has joined forces with Roblox creator Rush Bogin (Rush X) to craft a range of limited-edition UGC that will be available on a first-come-first-served basis. Following the initial release, additional designs for both adidas and adidas x Rush X collaboration products will be introduced, with new drops scheduled weekly throughout December. The adidas x Rush X collection will be available alongside a wide range of iconic looks that will be brought to new life from the brand’s existing and upcoming collections.

Self-expression, creativity, and user experience are at the heart of this of adidas entry into Roblox. adidas has created a range of apparel that embodies the playful, imaginative, and visually bold spirit of Roblox, while staying true to adidas’ contemporary and performance-driven character. The brand’s venture into the digital realm will also create connections with new audiences, while offering long-standing adidas fans the chance to collect and style official UGC on Roblox, through new avatar customization options.

Millions of Roblox users now have the chance to discover the first adidas pop-up shops in some of their favorite experiences, with more stores being regularly introduced in the following weeks. Users can explore the first of these pop-up shops in the following experiences: Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train, Dream Island, and Ultimate Ragdoll Playground.

Stocking an array of UGC apparel and accessories inspired by the brand’s SS24 physical collection, there is something to fit each users’ tastes and love for the three-stripes brand. Exemplifying the bold, stylish, and creative aesthetic adidas is celebrated for, the product range includes designs that echo adidas’ physical-world apparel, as well as eclectic, offbeat merchandise crafted specifically with Roblox’s exciting virtual environment in mind. The adidas packs will be refreshed and updated on a regular basis, with new UGC added each week.

China in-store 2023, an official satellite of EuroShop, has drawn to a successful close at the Shanghai New International Expo Center (SNIEC) on 1 December. Over three days 103 exhibitors presented innovative store design and retail solutions attracting almost 14,000 professional visitors.

This year the trade fair focused on high-quality in-store solutions for the first time, offering many inspiring solutions and store-fitting concepts targeted specifically at retailers intending to open premium stores in China or overseas. The Designer Village showcased concepts by leading designers revolving around Visual Merchandising and storefront design solutions. At the “Retail Forum” and “Design Forum” 46 industry experts presented the latest retail and store design trends such as lightweight construction of commercial spaces. The renowned ERDA China Award recognised outstanding store design concepts.

The latest retail technologies on display at China in‑store 2023 included amongst others digital display mannequins, virtual dressers, dynamic lighting systems with shopper identification and AI-based smart shelving and ESL. All of these solutions help retailers improve the in-store user experience, above all of the younger generation.

The next China in-store will be held at the Shanghai New International Expo Centre from 3 to 5 September 2024.

Tuchmasken, die sich bei Konsumentinnen und Konsumenten seit einigen Jahren hoher Beliebtheit erfreuen, bestehen normalerweise aus einem dünnen Vliesstoff und werden in pflegendes Serum getränkt. Die von Norafin hergestellten Vliesstoffe mit Lenzings nachhaltigen VEOCEL^TM Lyocell Skin Cellulosefasern sind eine umweltbewusstere Alternative zu Tuchmasken aus erdölbasierten Synthetikfasern.

Funktional und umweltfreundlich
Umweltfolgen von Produkten sowie die Nachhaltigkeit von Inhaltsstoffen rücken zunehmend in den Fokus von Kundinnen und Kunden, Handel und Institutionen. Die starke Nachfrage an ökologischen Alternativen stieg mit der in der EU geltenden Kennzeichnungspflicht für Produkte mit Kunststoffanteilen (SUPD) zusätzlich an. Gleichzeitig stellt die Kosmetikindustrie hohe Anforderungen an die Leistungsfähigkeit ihrer Produkte. Mit der Verwendung von VEOCEL^TM Lyocell Skin Fasern für Tuchmasken gelingt die Verbindung von Funktionalität und Nachhaltigkeit.

Einsatz von nachwachsenden Rohstoffen
VEOCEL^TM Lyocell Skin Fasern werden aus dem nachwachsenden Rohstoff Holz, aus verantwortungsvoll bewirtschafteten Wäldern, gewonnen. Die Fasern sind sanft zur Haut und gewährleisten durch ihre glatte Oberfläche ein angenehmes Pflegeerlebnis.
„Durch die dreidimensionale Faserausrichtung entsteht in der Produktion von Norafin mittels Wasserstrahltechnologie ein in alle Richtungen reißfester, gereinigter und weicher Vliesstoff. Die Verfestigung der Fasern erfolgt dabei durch pure Wasserkraft und ohne zusätzliche Chemikalien. Aufgrund der Stabilität des entstandenen Vliesstoffes kann zudem auf Kunststoffträger, die oftmals für die Stabilisierung zum Einsatz kommen, verzichtet werden. Im Jahr 2022 gelang es, rund 40 Millionen Tuchmasken aus 50 Tonnen holzbasierten VEOCEL^TM Fasern herzustellen. Die 25 Tonnen an damit eingespartem PET und PP sind ein großer Schritt in Richtung Müllvermeidung“, sagt Kerstin Knorr, Leitung Marketing bei Norafin.

During its first General Assembly, 18 European companies and organisations have formally joined ReHubs. They represent different segments of the circular textile value chain and share a common commitment to invest in textile recycling capacity in Europe. Additional partners are expected in the near future.

Current ReHubs partners are BASF, Boer Group, Coleo, Concordia Textiles, Decathlon, EURATEX, Gherzi Textil Organisation, Inditex, Indorama Ventures, Mango, PEPPER-i2, Purfi, Ratti, Recover, Refashion, Resortecs, Rester, RETEX.GREEN and TEXAID.

All partners will support ReHubs Executive Director, Chris Deloof, to kick start activities in the coming months. ReHubs partners will elaborate together on further steps and activities for the forthcoming work plan and the development of the European Textile Recycling Roadmap.

Chris Deloof commented: “I am delighted to see such a strong group of organisations teaming up with ReHubs. They are a great example of how to establish a new circular textile value chain in Europe. We need to focus now on rolling out ReHubs investment projects and further expanding our partners and investors network.”

Partnership between Nouvelles Fibres Textiles, Pellenc ST and ANDRITZ promotes circular economy for textiles.

France’s first industrial plant for automated sorting and recycling of textile waste was officially inaugurated at Nouvelles Fibres Textiles, Amplepuis, on November 30, 2023. The plant is the result of an ambitious partnership between textile recycling company Nouvelles Fibres Textiles, waste sorting specialist Pellenc ST and international technology group ANDRITZ, a specialist in textile recycling machinery and processes.

Capable of automatically sorting garments by composition and color, the new line meets the needs of both post-consumer and post-industrial waste markets. The line also removes hard parts such as buttons and zippers to prepare the material for further processing in an ANDRITZ tearing machine.

The automated textile sorting line at Nouvelles Fibres Textiles is dedicated to industrial-scale production, customer trials and projects, and the R&D activities of the partners. It will process textile waste to produce recycled fibers for the spinning, nonwovens, and composites industries.

Automated sorting was the last missing link needed to develop a complete ecosystem in France, where the fashion industry, social and solidarity economy actors, waste management companies, and textile producers from different sectors are working together towards a textile circular economy.

The EU's strategy for sustainable and circular textiles aims to ensure that by 2030 textile products are made to a great extent of recycled fibers and incineration and landfilling of textiles are minimized.

HeiQ announces the appointment of Robert van de Kerkhof as Non-Executive Director, with effect from 1 January 2024 to the board of HeiQ plc and as Chairman of the Environmental, Occupation, Health & Safety and Sustainability Committee. Robert will also be appointed to the board of HeiQ AeoniQ Holding AG (in Switzerland), a subsidiary of HeiQ plc.

Robert van de Kerkhof has over 30 years of experience in general management and sustainability leadership and extensive knowledge of the textiles industry, including cellulosic fiber technology. He founded PEPPER-i2, an advisory company specializing in sustainability and circularity. Robert also serves as the Chief Sustainability Officer and as a Board Member of Lenzing AG, a position he has held since 2014. Robert will be leaving Lenzing and its Board on the 31st. December 2023.

Robert joins HEIQ AeoniQ™ with the firm belief that the novel HEIQ AeoniQ™ man-made cellulosic fibers (MMCF) are one of the most promising solutions to transform the textile industry, now the second-most polluting in the world, into one of the most sustainable, by rendering fossil fuel-based fibers like polyester obsolete.

Robert has also held senior positions as President of the Austrian Fiber Institute, President and Board Member of CIRFS – the European Man-made Fibres Association, and Chairman of the ReHubs Business Council for Euratex, which is the voice of the European Apparel and Textile Industry.

The adoption of composite parts based on flax fibres by the Marine Industry continues to grow, with major OEMs as well as smaller shipyards now aiming to take advantage of the reduced carbon impact and impressive mechanical properties they can provide.

“Over the last ten or fifteen years, several innovative flax fibre boats have been built and the fibre has started to gain significant traction,” says Julie Pariset, Innovation & CSR Director at the Alliance for European Flax-Linen and Hemp. “In addition to the environmental benefits, manufacturers are realising significant technical and processing gains with flax fibre composites.”

“Flax is a very low-density fibre, with a high specific stiffness,” she explains. “It can be used to manufacture composite laminates with mechanical properties not dissimilar to typical E-glass composites and the coefficient of thermal expansion of a flax fibre epoxy part is also quite close to that of a carbon fibre part.” This allows the materials to work well in combined assemblies with carbon fibre composites and the flax parts are also highly impact resistant.

Flax fibres also provide acoustic and vibration damping in composite applications, as well as providing a warm and aesthetically pleasing appearance below decks.

ecoRacer30
As a member of the Alliance for European Flax-Linen and Hemp, Bcomp, headquartered in Fribourg, Switzerland, has this year been working with Northern Light Composites (nlcomp), based in Monfalcone, northern Italy, on the creation of what is billed as the first fully recyclable nine-metre-long sailing boat – the ecoRacer30.

The boat is based on nlcomp’s proprietary rComposite technology – a combination of thermoplastic resins and BComp’s ampliTex high-performance natural fibre reinforcement fabrics and patented powerRibs technology.

It was built in a collaborative effort with the help of Barcelona-based Magnani Yachts, which took care of the composite manufacturing, and Sangiorgio Marine, which provided technical assistance as the boat was being assembled at its shipyard in Genova, Italy.

Magnani Yachts has subsequently become the first shipyard to hold an rComposite license and others are now being encouraged to adopt the technology.

The second ecoracer30 is currently under construction and has already been sold and nlcomp is planning to build a fleet of eight of these boats in time to enter a series of regattas in the summer of 2025.

Flax 27 Daysailer
Greenboats, based in Bremen, Germany, is another specialist in building boats from natural fibre composites and has this year launched the Flax 27 daysailer.

The lower hull of this vessel is also made from Bcomp’s ampliTex technical fabrics in combination with a sandwich core of recycled PET bottles. Using a vacuum infusion process, the fibres were integrated with a plant-based epoxy resin in order to further reduce the CO₂ footprint of the vessel.

The light structure and modern shapes of the lower hull of the boat result in very fast, sharp and agile handling on the water.

Greenboats has also recently announced significant new backing from alliance member Groupe Depestele, which manages 13,000 hectares of flax land in Normandy, France.

Blue Nomad
A project in Switzerland has meanwhile proposed the use of flax fibre composites in solar-powered habitats designed for comfortable living on the oceans – as the world grapples with the frightening implications of climate change and rising sea levels.

As envisaged by students from Institut auf dem Rosenberg in St Gallen, Switzerland working with Denmark-based SAGA Space Architects, Blue Nomad structures would form modular blocks to establish large communities and oceanic farms.
 

HeiQ AeoniQ™ becomes an active brand partner of the Canopy initiative with eleven other companies to address the growing climate and biodiversity crises by committing to keep Ancient and Endangered Forests out of our man-made cellulosic fiber supply chain.

The commitments that HeiQ AeoniQ™ is making are part of solutions-driven non-profit Canopy’s Pack4Good and CanopyStyle initiatives which currently represent collectively 950 brand partners. Together, the initiatives are shifting supply chains away from vital forests to low-impact, circular Next Gen Solutions.

“We must rapidly replace oil-based polyester in the textile industry causing microplastics, global warming, landfill and ecosystem degradation. Cellulose is the most abundant biopolymer in the world and is best suited to replace polyester. However, we must pay attention to cellulose feedstock sources. Our forests, a potential cellulose feedstock, are one of the most important solutions to addressing the effects of climate change. Approximately 2.6 billion tons of carbon dioxide, one-third of the CO₂ released from burning fossil fuels, is absorbed by forests every year. Around 12.5% of global greenhouse gas emissions (5-10 GtCO₂e annually) come from deforestation. We are losing forests at an alarming rate. Every year, around 10 million hectares of forests globally are destroyed. We need immediate action to increase forests again. Canopy is our go-to partner to replace polyester with circular & sustainable cellulose feedstock for our innovative HeiQ AeoniQ™ fiber revolution.” said Carlo Centonze, HeiQ Group CEO.

Paper packaging is also a key driver of forest loss globally, as 3.1 billion trees are cut down annually to produce the boxes and bags in which products are packaged and shipped. Paper packaging production has increased by 65% over the past two years.

“The range of companies and sectors represented in today’s announcement reflects the breadth of market response to the growing climate and biodiversity crises and intensifying supply chain disruptions,” said Nicole Rycroft, Founder and Executive Director of Canopy. “Today’s brand partners add significant momentum to global conservation efforts and the movement to transform ‘take, make, waste’ supply chains to be lower-impact and Next Gen.”

Today, as part of Pack4Good, HeiQ AeoniQ™ committed to:

• Eliminate Ancient and Endangered Forests from our paper packaging supply chain.
• Reduce material use through design innovation.
• Maximize recycled content.
• Explore and scale alternative Next Gen fibers (such as agricultural residues).
• Where virgin fiber is necessary, use FSC-certified fiber.

TrusTrace, a SaaS (Software as a Service) company with a platform for supply chain traceability and compliance data management, announced that PIP Global Safety, a supplier of protective workwear equipment with over 30 brands globally, has selected the TrusTrace platform to support its traceability needs, including evidence collection to prove compliance for the UFLPA (Uyghur Forced Labor Prevention Act).

PIP Global Safety will now leverage verified, real-time data on the TrusTrace platform to provide deeper visibility into the cotton used within the Company’s PPE and workwear products. The partnership will also improve the efficiency of chain of custody data collection for UFLPA compliance – a U.S. regulation that is compelling companies to assess risks in their supply chain and implement processes to ensure that suppliers are not using forced labor.

PIP Global Safety previously managed their supply chain traceability manually; now, TrusTrace will automate the process, changing how data is collected, digitized and shared. “After an extensive vetting process, we selected TrusTrace as our traceability platform because of their ability to provide us with detailed, product-level data that enables us to thoroughly and accurately map our supply chains,” said Nathan McCormick, Senior VP of Operations & Integrated Supply Chain at PIP Global Safety. “While a lot of laws and regulations around due diligence have not yet come into force, we are taking a proactive approach to ensure that we’re ahead of the curve to support our customers’ needs while proactively monitoring for risk of forced labor in our supply chain.”

In addition to supporting regulatory compliance, TrusTrace supports PIP Global Safety’s long-standing sustainability and social responsibility initiatives. PIP Global Safety has pledged to continually identify opportunities to minimize their environmental footprint while still maximizing protection against occupational hazards. This commitment extends to multiple aspects of the business, including Manufacturing Processes, Sustainability-Driven Programs, Recycled Products, Social Sustainability and Future Initiatives.

The textile machinery orders index, as processed by the Economics Department of ACIMIT, the Association of Italian Textile Machinery Manufacturers, dropped fully 20% during the third quarter of 2023, compared to the same period for July to September 2022. In absolute terms, the index stood at 84.2 points (basis: 2015=100).

This result is due to a reduction in new orders recorded by manufacturers both on the domestic market and abroad. The decrease in orders in Italy came in at 45%, whereas the drop was just 13% on foreign markets. The absolutevalue of the index abroad stood at 80.5 points, and 119.4 points in Italy. During the year’s third quarter, new orders reached 3.7 months of assured production.

ACIMIT President Marco Salvadè commented on the data, stating that, “The order index for the period from July to September 2023 confirms a contraction in collected orders that was already evident in previous quarters. What worries us above all is the situation with our domestic market, where the declining trend has persisted for seven consecutive terms. Due to this situation, which does not only concern the textile machinery industry, urgent measures are needed from Italian Government to strengthen the competitiveness of Italian manufacturers.”

As far as foreign markets are concerned, the orders index confirms an overall weakened global demand for textile machinery. Indeed, for the first half of 2023, Italian exports slowed in a variety of essential benchmark markets, such as Turkey, China and the United States.

“The global economic scenario remains negative, as consumers are facing a reduced purchasing power, with investments in the textile sector consequently also slowing down,” concludes Salvadè. “In less than a month, ITMA ASIA + CITME will be held from 19 to 23 November in Shanghai, primed as one of the world’s major trade fairs for the textile machinery industry, with the participation of roughly 60 Italian textile machinery manufacturers. We can expect some significant indications on the industry’s state from this event, which will be staged in one of the strategic markets for textile machinery demand.”