From the Sector

At Milano Unica, as key inspiring article, ILUNA presented an exclusive and elegant lace long dress, created in collaboration with Valery, starting from an all over textronic ultralight lace with a complex organic design completely made of recycled materials, using ROICA™ Eco-Smart family, a world-first range of responsible made premium stretch yarns, demonstrating, once more, how the two leading innovators continue their close partnership to present the most “advanced” and responsible solutions to the market today.

Nevertheless, for ILUNA smart innovation is not just a project even, at its space at Milano Unica visitors will had the opportunity to discover the new collection and also to experience and touch the latest boundaries of lace smart innovations. This season novelties include:

1. Green Label collection, the Iluna dedicated range featuring a new responsible approach in respect of the planet and people, able to deliver innovation, beauty and quality, at 360°. This season, in addition to the all over, jacquard, double jacquard and mesh offer, the line is also featuring  new stretch Galloon laces fully made with GRS certified recycled  materials, including the stretch thanks to the introduction of the unique ROICA™ sustainable yarn part of the ROICA™ Eco-Smart family. 
2. ILUNA is also proud to introduce a worldwide première: Eco- Smart family made of sustainable yarns allover laces made with NAIA cellulosic fiber by Eastmann combined with ROICA™ premium stretch sustainable yarn   realized on warp knitting jacquard looms. A unique innovation, with an interesting look & feel combined with a special softness!  
3. ILUNA has strategically included in all their stretch laces only ROICA™ Eco-Smart family of sustainable yarns since some time. The company is pleased to introduce the latest version of this yarns that are able to deliver 3 functions in one:  premium stretch, sustainability combined with the ROICA™ Colour Perfect family function offering excellent flawless and world unique colour dimensions, homogeneity.
4. For the salon, another première:  in cooperation with ROICA™ and Cupro by Asahi Kasei, Iluna is pleased to introduce ‘Smart Bucket Bag’ as a  special  limited edition gift. In origin, this was a roomy bag shaped like a bucket taller than it is wide with a rounded bottom. It first came to fashion in the 1900's, from a pouch with a string and a hardened bottom. Federica Annovazzi idea started from the traditional shape, but it went way beyond and imade it contemporary by smart materials and manufacturing. A beautifully crafted ‘double face recipe’ made  combining a luxurious Cupro fabric by Infinity with an Iluna stretch Double face Smart Bucket bag lace designed and produced with ROICA™ Eco-Smart family of sustainable yarns. The bag is manufactured exclusively by Made in Carcere a cooperative of women in rehabilitation, so creating a useful social exchange as well as a responsible and smart one. The Made in Carcere brand was founded in 2007, thanks to Luciana Delle Donne, founder of Officina Creativa, a non-profit social cooperative.
5. ILUNA can also boast its new STeP (Sustainable Textile Production) certification by Oeko-Tex, a certification that clarifies and communicates the company’s sustainable production commitment. In addition to this, all products are Oeko-Tex 100 certified.

ILUNA’s newest digital programs:

• ILUNA has created the new e-shop offering its exclusive materials to smaller companies looking for added values as: creativity, innovation, made in Italy and responsibility. 
• The whole collection is also visible online at its web site, previous registration, and orders can be done directly online always aiming to customers care.

Today ILUNA represents the largest European lace producer, and thanks to its journey toward the most contemporary way to innovate that includes responsibility, has also become a reference point in the international market for a lace offer that is beautiful, innovative and responsible at the same time. An alchemy of design and sustainable innovation, the only eco-fashion line that includes lace and stockings, capable of combining ethics and high quality standards with a fashion image of bright and deep colors. 

Die PREMIUM GROUP ist Veranstalter der internationalen Modemessen PREMIUM, SHOW&ORDER, SEEK, BRIGHT und PREMIUM ORDER MUNICH sowie der Innovationskonferenz FASHIONTECH. Mit diesen Events positioniert sich die PREMIUM GROUP als führender Veranstalter und als Innovationsspitze innerhalb der europäischen Messelandschaft.

­„Das war ein guter Saisonstart für uns. Alle Messeformate und Events sind sehr gut besprochen und besucht worden. Die Zusammenlegung von PREMIUM und SHOW&ORDER war richtig und wichtig. Der Fokus auf die Experiences, die auf allen Plattformen umgesetzt wurden, kam sehr gut an. Viele Brands haben richtigerweise in den Standbau und in das Storytelling investiert, um ihre Marken und Kollektionen zu emotionalisieren, und davon vor Ort profitiert. Die SEEK wurde unterm Strich als die coolste Plattform bewertet, die den Zeitgeist am treffendsten abbildet. Die Stimmung war aufgeladen, der Style der Community progressiv und jung, Berlin-like. Auffallend jung ist auch die neue Generation der Besucher in der Arena. Was uns freut, ist der Erfolg des European Skateboard Awards mit der BRIGHT, moderiert von der amerikanischen YouTube-Ikone Gary Rogers (Skateline). Das Publikum kam aus der ganzen Welt und den Brandaward hat dieses Mal Palace gewonnen – mit Abstand eine der gefragtesten Marken im Bereich Urban- und Streetwear. Wir blicken auf drei Tage erfolgreiches Messebusiness zurück und sind zufrieden mit der Frequenz und vor allem mit der Qualität der Besucher. Die Anzahl der Besucher lag etwas höher als in der Sommersaison und entspricht ungefähr der Anzahl der vergangenen Wintersaison. Auf allen Events liegt der Fokus nach wie vor auf Business, Community, Kommunikation, Emotion und Inspiration. 

Das geballte Angebot lieferte den Retailern ideale Voraussetzungen, die Trends, die wir in den verschiedenen Hallen definieren, zu sichten und für ihre Sortimente zu ordern. 
Mit dem Umzug ins Kraftwerk und der Partnerschaft mit der Messe Frankfurt wurde das erfolgreiche Konzept der FASHIONTECH mit der FASHIONSUSTAIN um einen weiteren Tag ergänzt. An beiden Tagen war die Konferenz ganztägig voll besetzt. Damit hat sich das Kraftwerk als Innovation & Future Hub während der Fashion Week etabliert.“