From the Sector

Borealis is commemorating its thirtieth year of operations. Born of a merger between Statoil and Neste, Borealis has expanded from its early Nordic roots to become one of the top polyolefins players. Its dedication to value creation through innovation has produced proprietary and transformative technologies which benefit society and accelerate the transition to a circular economy. The company is regularly ranked as Austria's top innovator in the European Patent Index and holds an extensive patent portfolio of around 8,900 granted patents. In Europe in particular, Borealis has for decades bolstered the industrial landscape by investing in its capital assets, and by providing thousands of jobs.

Innovations
Borealis uses technological innovation to add value to polyolefin-based applications, ensure that production processes are made more resource efficient, and to accelerate plastics circularity. Borstar®, the multi-modal proprietary technology for the manufacture of polyethylene (PE) and polypropylene (PP), has been a mainstay of Borealis success since the start-up of the first Borstar PE plant in Porvoo, Finland in 1995. Borstar has since been joined by other technology brands, like Borlink™, an innovation for the power cable industry; Borstar® Nextension Technology, an innovation that among other benefits facilitates the production of monomaterial applications designed for recycling; or the Borcycle™ M technology for mechanical recycling, which breathes new life into polyolefin-based, post-consumer waste, transforming it into applications with a lower carbon footprint.

Global Expansion
With the strong support of its two majority shareholders OMV (Austria) and The Abu Dhabi National Oil Company (ADNOC, UAE), Borealis continues to expand its global footprint. The joint venture Borouge, established in 1998 in the UAE, and listed on the Abu Dhabi Securities Exchange (ADX) since 2022, is one of the largest integrated polyolefin complexes. It is currently the site of the company’s largest-ever growth project: Borouge 4, the new USD 6.2 billion facility in Ruwais, which will serve customers in the Middle East and Asia. In North America, the Baystar™ joint venture, founded in 2017 and operated with partner TotalEnergies, entailed the construction of a new ethane cracker as well as the most advanced Borstar plant ever built outside of Europe. The PE Borstar 3G plant in Pasadena, Texas was started up in late 2023 and has brought Borstar to this continent for the first time. Borealis’ commitment to Europe as a production location is evidenced by the new, world-scale propane dehydrogenation (PDH) plant currently under construction at Borealis operations in Kallo, Belgium.

From Resource-efficient and Recycled Fibres for Textiles and Building Panels to Geotextiles for Glacier Protection: Six award nominees present innovative and sustainable solutions for various industries in the cellulose fibre value chain. The full economic potential of the cellulose fibre industry will be introduced to a wide audience that will vote for the winners in Cologne (Germany), and online.

Again nova-Institute grants the “Cellulose Fibre Innovation of the Year” award in the context of the “Cellulose Fibres Conference”, that will take place in Cologne on 13 and 14 March 2024. In advance, the conferences advisory board nominated six remarkable products, including cellulose fibres from textile waste and straw, a novel technology for dying cellulose-based textiles and a construction panel as well as geotextiles. The innovations will be presented by the companies on the first day of the event. All conference participants can vote for one of the six nominees and the top three winners will be honoured with the “Cellulose Fibre Innovation of the Year” award. The Innovation award is sponsored by GIG Karasek (AT).

In addition, the ever-growing sectors of cellulose-based nonwovens, packaging and hygiene products offer conference participants insights beyond the horizon of traditional textile applications. Sustainability and other topics such as fibre-to-fibre recycling and alternative fibre sources are the key topics of the Cellulose Fibres Conference, held in Cologne, Germany, on 13 and 14 March 2024 and online. The conference will showcase the most successful cellulose-based solutions currently on the market or those planned for the near future.

The nominees:

The Straw Flexi-Dress: Design Meets Sustainability – DITF & VRETENA (DE)
The Flexi-Dress design was inspired by the natural golden colour and silky touch of HighPerCell® (HPC) filaments based on unbleached straw pulp. These cellulose filaments are produced using environmentally friendly spinning technology in a closed-loop production process. The design decisions focused on the emotional connection and attachment to the HPC material to create a local and circular fashion product. The Flexi-Dress is designed as a versatile knitted garment – from work to street – that can be worn as a dress, but can also be split into two pieces – used separately as a top and a straight skirt. The top can also be worn with the V-neck front or back. The HPC textile knit structure was considered important for comfort and emotional properties.

HONEXT® Board FR-B (B-s1, d0) – Flame-retardant Board made From Upcycled Fibre Waste From the Paper Industry – Honext Material (ES)
HONEXT® FR-B board (B-s1, d0) is a flame-retardant board made from 100 % upcycled industrial waste fibres from the paper industry. Thanks to innovations in biotechnology, paper sludge is upcycled – the previously “worthless” residue from paper making – to create a fully recyclable material, all without the use of resins. This lightweight and easy-to-handle board boasts high mechanical performance and stability, along with low thermal conductivity, making it perfect for various applications in all interior environments where fire safety is a priority. The material is non-toxic, with no added VOCs, ensuring safety for both people and the planet. A sustainable and healthy material for the built environment, it achieves Cradle-to-Cradle Certified GOLD, and Material Health CertificateTM Gold Level version 4.0 with a carbon-negative footprint. Additionally, it is verified in the Product Environmental Footprint.

LENZING™ Cellulosic Fibres for Glacier Protection – Lenzing (AT)
Glaciers are now facing an unprecedented threat from global warming. Synthetic fibre-based geotextiles, while effective in slowing down glacier melt, create a new environmental challenge: microplastics contaminating glacial environments. The use of such materials contradicts the very purpose of glacier protection, as it exacerbates an already critical environmental problem. Recognizing this problem, the innovative use of cellulosic LENZING™ fibres presents a pioneering solution. The Institute of Ecology, at the University of Innsbruck, together with Lenzing and other partners made first trials in 2022 by covering small test fields with LENZING™ fibre-based geotextiles. The results were promising, confirming the effectiveness of this approach in slowing glacier melt without leaving behind microplastic.

The RENU Jacket – Advanced Recycling for Cellulosic Textiles – Pangaia (UK) & Evrnu (US)
PANGAIA LAB was born out of a dream to reduce barriers between people and the breakthrough innovations in material science. In 2023, PANGAIA LAB launched the RENU Jacket, a limited edition product made from 100% Nucycl® – a technology that recycles cellulosic textiles by breaking them down to their molecular building blocks, and reforming them into new fibres. This process produces a result that is 100% recycled and 100% recyclable when returned to the correct waste stream – maintaining the strength of the fibre so it doesn’t need to be blended with virgin material.
Through collaboration with Evrnu, the PANGAIA team created the world’s first 100% chemically recycled denim jacket, replacing a material traditionally made from 100% virgin cotton. By incorporating Nucycl® into this iconic fabric construction, dyed with natural indigo, the teams have demonstrated that it’s possible to replace ubiquitous materials with this innovation.

Textiles Made from Easy-to-dye Biocelsol – VTT Technical Research Centre of Finland (FI)
One third of the textile industry’s wastewater is generated in dyeing and one fifth in finishing. But the use of chemically modified Biocelsol fibres reduces waste water. The knitted fabric is made from viscose and Biocelsol fibres and is only dyed after knitting. This gives the Biocelsol fibres a darker shade, using the same amount of dye and no salt in dyeing process. In addition, an interesting visual effect can be achieved. Moreover, less dye is needed for the darker colour tone in the finished textile and the possibility to use the salt-free dyeing is more environmentally friendly.
These special properties of man-made cellulosic fibres will reassert the fibres as a replacement for the existing fossil-based fibres, thus filling the demand for more environmentally friendly dyeing-solutions in the textile industry. The functionalised Biocelsol fibres were made in Finnish Academy FinnCERES project and are produced by wet spinning technique from the cellulose dope containing low amounts of 3-allyloxy-2-hydroxypropyl substituents. The functionality formed is permanent and has been shown to significantly improve the dyeability of the fibres. In addition, the functionalisation of Biocelsol fibres reduces the cost of textile finishing and dyeing as well as the effluent load.

A New Generation of Bio-based and Resource-efficient Fibre – TreeToTextile (SE)
TreeToTextile has developed a unique, sustainable and resource efficient fibre that doesn't exist on the market today. It has a natural dry feel similar to cotton and a semi-dull sheen and high drape like viscose. It is based on cellulose and has the potential to complement or replace cotton, viscose and polyester as a single fibre or in blends, depending on the application.
TreeToTextile Technology™ has a low demand for chemicals, energy and water. According to a third party verified LCA, the TreeToTextile fibre has a climate impact of 0.6 kg CO2 eq/kilo fibre. The fibre is made from bio-based and traceable resources and is biodegradable.

The EPTA – European Pultrusion Technology Association in cooperation with the American Composites Manufacturers Association (ACMA) invites you to the 17th World Pultrusion Conference which takes place on 29 February – 1 March 2024 in Hamburg, Germany.

This conference takes place every two years and is the meeting point of the European and worldwide Pultrusion Industry. More than 25 international speakers from Finland, Belgium, Germany, France, Spain, The Netherlands, Turkey, UK, USA, Canada and others will present practical presentations about innovative applications, technologies and processes. Equally current market trends and developments are on the agenda.

This World Pultrusion Conference takes place again in the week before the JEC World Composites Show (5-7 March 2024, Paris).

The program is available here.

Solvay announced the future Board of Directors of SYENSQO, effective upon completion of the planned separation of Solvay into two companies – SOLVAY and SYENSQO – which is on track to be completed in December 2023.

SYENSQO’s Board will be composed of 10 members, including 6 independent members, 3 members representing the reference shareholder, Solvac, and the company CEO. They have deep expertise in specialty industries, international business operations, risk management, corporate governance, finance and clean technology.

The following individuals will serve on the SYENSQO Board of Directors:
Rosemary Thorne will serve as independent Director and Chair of the SYENSQO Board, as well as Chair of the Board’s Finance Committee. She is currently an Independent Director on the Solvay Board of Directors, appointed in 2014, and Chair of the Board’s Audit Committee. She is also an Independent Director on the Board of Merrill Lynch International (UK), a wholly-owned subsidiary of Bank of America, serving as Chair of the Audit Committee. Ms. Thorne has decades of financial leadership experience across a wide range of industries. She previously served as Chief Financial Officer at J. Sainsbury, the UK’s largest supermarket chain at the time; Bradford & Bingley; and Ladbrokes. Ms. Thorne previously sat as an Independent Director on the Boards of Royal Mail Group, Cadbury Schweppes, Santander UK, First Global Trust Bank and Smurfit Kappa Group.

Dr. Ilham Kadri will serve as Chief Executive Officer and member of the Board of Directors of SYENSQO. She is currently CEO and President of the Executive Committee at Solvay. Ms. Kadri has successfully led the turnaround of Solvay, delivering double-digit EBITDA growth and 18 consecutive quarters of positive free cash flow, deleveraging the balance sheet and promoting superior people engagement. She is an independent Board member at A.O. Smith and L’Oréal. She is active in non-profit organizations, as Chair of the World Business Council for Sustainable Development (WBCSD), member of the steering committee of the European Round Table of Industrialists (ERT) as well as a permanent member of the World Economic Forum’s International Business Council (WEF). Ms. Kadri has extensive leadership experience across a variety of industries in four continents and with leading industrial multinationals, including Shell, UCB, Huntsman, Dow, Sealed Air. Prior to Solvay, she was CEO and President of Diversey in the USA, led the company’s return to profitability and resulting spin off and divestiture to Bain Capital. She founded two non-Profit foundations: the Solvay Solidarity Fund in Belgium in 2020 which supported more than 7000 families affected by Covid-19 and natural disasters; and founded the ISSA Hygieia Network in 2015 in the USA, to help women in the cleaning industry. She received two Doctor Honoris Clausa from EWHA University in Korea and Université de Namur in Belgium.

Julian Waldron will serve as independent Director and Chair of the Audit Committee. He currently serves as Deputy Executive Chairman of privately-held Albea Group, a global beauty and personal care packaging company which operates 35 facilities in Europe, Asia and the Americas. Mr. Waldron has held senior leadership roles at several leading listed companies in the industrial, technology and services sectors and brings a wealth of expertise in finance and business operations. Prior to joining Albea in 2022, he was Chief Financial Officer of Suez for three years after serving as Chief Financial Officer and subsequently Chief Operating Officer of Technip. He started his career at UBS Warburg where he spent 14 years. Mr. Waldron also served as an independent Board member and Chairman of finance, risk and investments at Carbon Clean, a privately-owned carbon capture company dedicated to achieving net zero.

Heike Van de Kerkhof will serve as independent Director and Chair of the Nomination Committee. She currently sits on the Board of OCI N.V.. Ms. Van de Kerkhof brings more than 30 years of experience in the chemicals, oil & gas and materials industries, having served in numerous leadership roles around the globe. From 2020 to 2023, she was Chief Executive Officer of Archroma Management, a global specialty chemicals company. During her tenure, she successfully completed the transformational acquisition of Huntsman’s Textile Effects business. Prior to her role at Archroma, Ms. Van de Kerkhof served as Vice President of Lubricants, Western Hemisphere at BP, and held positions at Castrol, The Chemours Company, and Neste Corporation. She also held many leading roles within DuPont over 18 years.

Matti Lievonen will serve as independent Director and Chair of the Compensation Committee. He is currently an independent director on the Solvay Board, appointed in 2017. Mr. Lievonen is a proven executive in the energy, forestry, power and automation industries with an extensive track record of leading businesses through climate transition. For over ten years until 2018, he served as Chairman and Chief Executive Officer of Neste Corporation, a global leader in next-generation renewable fuels and chemicals. During his time at Neste, Mr. Lievonen successfully promoted the development of clean fuels as well as Finland’s bioeconomy strategy in advancing renewable transportation fuels. He has also been involved with organizations such as Fortum Board, SSAB, Nynäs AB, Ilmarinen, and the HE Finnish Fair Foundation. Until 2021, Mr. Lievonen was also Chairman of the Board of Directors at Fortum. He has been recognized for his admirable leadership and expertise, and in 2016 was awarded an Honorary Doctorate of Technology by the Aalto University Schools of Technology.

Dr. Françoise de Viron will serve as non-independent Director, Chair of the ESG Committee and Vice-Chair of the Board. She is currently a director of the Solvay Board, appointed in 2013. Ms. de Viron is a regarded academic leader and has extensive experience in innovation, R&D and qualitative research. She is a Professor Emeritus at the Faculty of Psychology and Education Sciences and Louvain School of Management at UCLouvain in Belgium where she has been an Academic Member of various groups at UCLouvain. Ms. de Viron previously served as the president of AISBL EUCEN – the European Universities Continuing Education Network. Prior to her university position, from 1985 to 2000, she was in charge of developing Artificial Intelligence applications at Tractebel S.A. (now Tractebel-Engie).

Roeland Baan will serve as independent Director. He currently serves as President and Chief Executive Officer of Topsoe, a privately-held leading provider of clean energy and petrochemical technologies. He is also Chairman of the Supervisory Board of SBM Offshore NV. Roeland Baan has extensive experience in supply chain management, M&A, business development and operations management. Prior to joining Topsoe in 2020, he was President and CEO of Outokumpu and has held several executive roles at global organizations such as Aleris International, ArcelorMittal and SHV NV. He spent over 16 years in various roles across the globe at Shell, living in South America, in Africa and in the United Kingdom.

Edouard Janssen will serve as non-independent Director. He is currently a Director on the Solvay Board, appointed in 2021. Earlier this year, he was appointed Chief Financial Officer of D’Ieteren Group, a European leader in automotive distribution services. Mr. Janssen is also a Board member of privately-held Financière de Tubize and Union Financière Boël, as well as Co-Founder and Chair of Trusted Family. Mr. Janssen is active in academics, as Vice-Chair of the International Advisory Board of the Solvay Brussels School of Economics and Management and on the advisory board of the INSEAD HGIBS. He brings expertise in finance, strategy, entrepreneurship, business management, planning and marketing. He has served as Solvay’s Vice President in strategy and M&A between 2019 and 2021, and prior to that, he was the US-based General Manager for North- and Latin America at Solvay’s Aroma Performance Global Business Unit.
 
Dr. Mary Meaney will serve as non-independent Director. She is currently a member of the Board of Directors and of the Audit Committee of Groupe Bruxelles Lambert SA. She also sits on the Board of Directors and the Remuneration Committee of Beamery, the privately-held talent management company. She is a member of the Board of Directors and of the Finance Committee of Imperial College, London.Dr. Meaney will bring expertise in Strategy, M&A, and change management, which she acquired over a 24-year career at McKinsey. She was a Senior Partner, served on the McKinsey Shareholders Council and led McKinsey’s global Organization practice.

Nadine Leslie will serve as independent Director and is based in the United States of America. She is currently a member of the Board of Directors of Provident Financial Services , as well as a Non-Executive Director of Seven Seas Water Corporation, a water and wastewater treatment multinational company. She also sits on the Board of Trustees of Hackensack Meridian Health Network and is active as strategic consultant for civil engineering firm T&M Associates. Over a 22-year career at Suez, Ms. Leslie held several leadership positions, the last one being Chief Executive Officer of Suez North America, until 2022. Previously she served as Executive Vice President Health & Safety.

PrimaLoft Inc., a leader in advanced material technology, announced the reorganization of its European sales management team. Effective June 1st, Leonardo Loro has promoted to the position of Sales Leader, Europe. Additionally, the company welcomes Mario Vlietinck as the new Territory Manager for France, Benelux & Denmark.

To further streamline operations and maximize opportunities, PrimaLoft is also implementing a territory reorganization to better align existing sales talent with market opportunities. These moves will strengthen the company’s sales strategy in the region.

Leonardo Loro will lead the European sales team and report directly to Chris Humphris, SVP, Global Sales. "With over a decade of experience as the sales and marketing manager for the southern European market, including France, Italy, Spain, and Portugal, Leonardo has demonstrated exceptional skills in building customer relationships and identifying new business opportunities. His invaluable contributions to our sales efforts make him the ideal candidate to lead and elevate our business in Europe", said Humphris. In his new leadership role, Loro will continue to manage brands in Italy and Spain, as well as military sales efforts in Europe.

Mario Vlietinck joins the PrimaLoft team and will be responsible for managing and developing business relationships with PrimaLoft brand partners in France, Benelux & Denmark. Vlietinck brings a wealth of knowledge in sales and the outdoor industry, previously serving as the head of Apparel & Footwear for Katoen Natie, as well as working for brands such as Reebok, Merrell, and Vannese. "Mario’s background in product development, business development, and international sales positions him as a great asset to our company goals,” said Humphris. Vlietinck will report to Leonardo Loro.

Sales Territory Reorganization
Wim Neels, VP of business development for fashion and lifestyle, will be responsible for all Fashion & Lifestyle brands across Europe, with the exception of Italy & Spain, which remain the responsibility of Leonardo Loro.

Bartosz Lassak will expand his territory responsibility to include outdoor performance brands in the United Kingdom, in addition to Eastern Europe and Turkey. He will also handle any opportunities from North Africa, as well as any brands located outside of other European coverage.

Valerie Raths Goesel will oversee the management of all outdoor performance brands in the Germany, Austria, and Switzerland region.

Mats Jengard will remain the territory manager for Scandinavia (Norway, Sweden, Finland & Iceland), focusing outdoor performance brands.

and textile technology company Infinited Fiber Company’s work to build the world’s first commercial-scale Infinna™ textile fiber factory in Kemi, Finland, has progressed largely according to plan since the announcement of the factory site in June 2022. The company is increasing its focus on scaling Infinna™ production volume further as quickly as possible. This is in response to the continued and growing customer demand for the company’s high-quality regenerated textile fiber Infinna™. The market impacts of the ongoing war in Ukraine – including the increased uncertainty on the global utility, commodity and financial markets – have highlighted the need to proceed rapidly with technology scaling on multiple fronts.
 
“We are not immune to the global market context in which we operate. The supply chain issues stemming from the Covid-19 pandemic are still wreaking havoc, and the ongoing war in Ukraine has dealt a heavy blow to the global utility, commodity, and financial markets – and to us. We are satisfied with the progress at the site of our planned commercial-scale factory and the opening of the factory remains our key priority. The current, unstable market environment has highlighted the need for us to also accelerate efforts to simultaneously pursue other avenues for scaling production, with the ultimate aim of serving our customers in the best possible way in the long run,” said Infinited Fiber Company CEO and cofounder Petri Alava.
 
Infinited Fiber Company said in June that it planned to build a factory to produce Infinna™, a textile fiber that can be created 100% from cotton-rich textile waste, at the site of a discontinued paper mill in Kemi, Finland. The factory is expected to create around 270 jobs in the area and to have an annual production capacity of 30,000 metric tons, equivalent to the fiber needed for about 100 million T-shirts. The future factory’s customer-base includes several of the world’s leading apparel companies, with most of the future production capacity already sold out for several years.
 
Since June, Infinited Fiber Company has advanced the site-specific basic engineering, recruitment planning, vendor selection, and permit processes according to plan. The limited component availability caused by the continuing impacts of the Covid-19 pandemic and the war in Ukraine have, however, prolonged significantly the delivery times for some of the key equipment and machinery needed for the factory. As a result of these developments, Infinited Fiber Company has re-evaluated its overall factory project timeline. The first commercial fiber deliveries from Kemi are now expected to begin in January 2026. The scope of the project remains unchanged and construction work at the site is expected begin during 2023 as previously communicated.
 
In addition, the European energy crisis sparked by the war in Ukraine has caused the electricity prices in Finland to roughly triple, and the prices of some of the key chemicals needed in the fiber regeneration process have risen by some 200-300% since the start of the war.
 
“We of course don’t have a crystal ball. But according to our advisors and other experts, utility and commodity prices are forecast to normalize before 2026, when we now expect the first commercial fiber deliveries from Kemi to be shipped. In addition to the likely normalization of the market, the extended timeline enables us to undertake the necessary measures to develop the profitability of the future factory. The growing demand for Infinna™, despite the general turbulence, is an encouraging and clear indication of the fashion industry’s commitment to circularity,” said Petri Alava.

Suominen strengthens its capabilities in sustainable products by enhancing and upgrading one of its production lines in Nakkila, Finland. The investment is made in line with Suominen’s strategy and supports company’s vision to be a frontrunner in sustainability.

“As we foresaw in our strategy the market demand in Europe has changed remarkably towards more sustainable products. With this investment we respond to the increased demand for environmentally friendly products and also enhance our operational performance in terms of safety, quality and productivity,” says Petri Helsky, President and CEO of Suominen.

The total value of the investment is approximately EUR 6 million and the investment project will be completed in the second half of 2023.

Finland-based circular fashion and textile technology group Infinited Fiber Company has selected AFRY as the main engineering partner for its new flagship factory for producing regenerated textile fibers for leading fashion and apparel brands.

More than 92 million tonnes of textile waste are produced globally every year, with much of it ending up in landfills or incinerators. At the same time, textile fiber demand is increasing rapidly. Infinited Fiber Company’s technology turns cellulose-based raw materials, like cotton-rich textile waste, into a premium regenerated textile fiber that goes by the name Infinna™. The technology, which can be licensed for both new factories and to retrofit existing pulp or viscose production units, offers a solution for eliminating waste and reducing the textile industry’s burden on limited virgin resources.

Infinited Fiber Company currently operates pilot plants in Finland and has announced plans to build a flagship factory there to meet the strong demand from international clothing brands. The flagship factory will be the first of its kind in the world and will use post-consumer textile waste as feedstock. Production is scheduled to begin in 2024. In Finland, the national-level collection of textile waste will begin in 2023, and in the EU, the collection of textile waste will become mandatory in 2025, which will facilitate raw material supply.

The annual production capacity of the plant is planned at 30,000 tonnes of Infinna fiber, which corresponds to the amount of fiber needed for about 100 million t-shirts. Infinited Fiber Company has already sold a significant portion of future production through multi-year sales deals with global fashion brands, who see its regenerated Infinna fiber as an important part of their own circular economy strategies.

AFRY’s assignment includes the basic engineering of the new factory to support the final investment decision. In this basic engineering phase, AFRY will design the combination of several technology and equipment deliveries into one viable plant. AFRY will also provide its AFRY Smart Site services for the digitalization of the factory, utilizing Industry 4.0 technologies to optimize and digitally connect all the factory's processes and operations.

Black Friday is known as the world's largest shopping event, which is constantly growing in size. Rather than offering highly promoted sales, a Finnish clothing company Pure Waste joined forces with HelsinkiMissio, an NGO battling loneliness in Finland. On Black Friday, instead of buying clothes anyone can donate a friend to people suffering from loneliness.

A Global survey shows that over a third of adults experience feelings of loneliness worldwide. Many who feel lonely try to cope by shopping, which in fact has been proven to aggravate loneliness and can even cause feelings of depression.¹

This is why HelsinkiMissio, a Finnish NGO battling loneliness, and Pure Waste, a Finnish clothing manufacturer, joined forces on Black Friday. All Pure Waste’s products on their webstore have been replaced with a chance to donate for HelsinkiMissio’s important work against loneliness.

“Black Friday is known as the biggest commercial event, but for lonely people it can actually be the darkest day of the year. This is why we wanted to shed light on this issue precisely today. We hope that together with Pure Waste we’re able to raise awareness on the issue and furthermore help lonely people”, says Tuula Colliander, Executive Director from HelsinkiMissio.

Black Friday stunt is executed together with Pure Waste, a Finland-based clothing manufacturer that has never taken part to Black Friday due to their values. The company, also known as a pioneer in textile recycling, makes its clothing from 100% recycled cotton, utilizing cutting waste from the textile industry.

¹ Pieters, Rik: Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle. Journal of Consumer Research Volume 40, Issue 4, 1 December 2013, Pages 615–631.

Gina Tricot releases its first collection that has been produced with We aRe SpinDye. The collection is part of Gina Tricot's innovation program Gina Lab. and consists of a coat, shirt, trousers and two bags colored with We aRe SpinDye's method.

With the collaboration, Gina Tricot continues to focus on sustainability, now with the coloring process at the center. Of all the resources that arise during the entire lifespan of a garment - from the production of raw materials, to recycling, 80% is used during the production phase itself. To maximize the effects of the sustainability changeover, an increased focus is required on the entire production process and in particular on the most resource-intensive of them all: the dyeing.

One of Gina Tricot's focus is to explore new methods and technologies in sustainability, which makes the collaboration with We aRe Spin Dye feel just right for us. Together we get a product with more durable and circular fibers, in addition with a more sustainable textile production with a focus on minimal water use. We are extremely proud of this collaboration. says Emma Garrote, Global Production & Sustainability Manager at Gina Tricot.

Gina Tricot is a shining example of an agile organization with short decision-making processes. They have managed to enthuse both the design and production department. It has been crucial to reach the launch of this collection that takes place today, says Andreas Andrén, CEO of We aRe SpinDye®.

Gina Tricot
Gina Tricot is a Swedish fashion brand that offers fashion to women in over 30 countries. Today, Gina Tricot has over 160 stores around Sweden, Norway, Denmark and Finland, as well as e-commerce throughout Europe. With around 1,900 employees, 98% of these are girls. For Gina Tricot, it is important to build pride from the inside out, we are a company that chooses to invest in and highlight women.

We aRe Spin Dye
The company is a Swedish cleantech company that provides and offers a process and platform for production and quality control that enables players in the fashion and clothing industry to significantly reduce their environmental impact. The company's business concept is to establish a new, sustainable and transparent standard for dyeing synthetic textiles in the fashion and apparel industry in a simple and user-friendly way.