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(c) Infinited Fiber Company
25.11.2019

Maisie Williams dresses up with Infinited Fiber

Global fashion brand Weekday decided to show initiative in circular fashion on White Monday and is now the world’s first global fashion brand who has published a garment from IFC fabric.

Weekday wanted to raise awareness of IFC by contacting Maisie Williams who’s known to speak about causes she cares about. Maisie co-designed a two-piece outfit which is made entirely from IFC fabric.

IFC’s technology enables the millions of kilos of textile waste that is currently burned or landfilled, to be turned into a cost efficient, high quality cotton-like fiber.

”Infinited Fiber Company has a really interesting new recycling technique that has potential to help Weekday in our goal towards 100% recycled or sustainably sourced materials. For us, this material is extra interesting because of its cotton-like appearance and durability,” says Ulrika Jakobsson, Sustainability and Material Responsible at Weekday.

IFC provided Weekday with a few meters of newly processed denim fiber to test and they are now the first in the world to use this fabric.

Global fashion brand Weekday decided to show initiative in circular fashion on White Monday and is now the world’s first global fashion brand who has published a garment from IFC fabric.

Weekday wanted to raise awareness of IFC by contacting Maisie Williams who’s known to speak about causes she cares about. Maisie co-designed a two-piece outfit which is made entirely from IFC fabric.

IFC’s technology enables the millions of kilos of textile waste that is currently burned or landfilled, to be turned into a cost efficient, high quality cotton-like fiber.

”Infinited Fiber Company has a really interesting new recycling technique that has potential to help Weekday in our goal towards 100% recycled or sustainably sourced materials. For us, this material is extra interesting because of its cotton-like appearance and durability,” says Ulrika Jakobsson, Sustainability and Material Responsible at Weekday.

IFC provided Weekday with a few meters of newly processed denim fiber to test and they are now the first in the world to use this fabric.

At the moment this garment is not a collection that can be purchased. Weekday is testing the material and they are hoping to create a full collection soon.
IFC‘s technology is operating in Finland and is patented, proven and ready for global up-scaling and licensing. Its investors include global fashion corporation H&M Group and Singapore based global biomaterials company RGE Pte Ltd.

More information:
Weekday Infinited Fiber Co.
Source:

Infinited Fiber Company

 TOPIC OF THE SEASON: Responsible Future (c) Premium Exhibitions GmbH
Alina Hahn, Marie Sandmann, Maren Wiebus, Damien Winpenny, Marie-Luise Patzelt
21.11.2019

TOPIC OF THE SEASON: Responsible Future

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

Source:

Premium Exhibitions GmbH

(c) closed
Gilberto Calzolari
14.11.2019

Premium Brands choosing Responsible Innovation for the Wardrobe of Tomorrow

C.L.A.S.S. discloses five key and influencing brands with unique outfits already available in the market, that demonstrate how smart materials are able to deliver eco hi-tech valuable innovations. 

Five, completely different, contemporary lifestyles!

C.L.A.S.S. discloses five key and influencing brands with unique outfits already available in the market, that demonstrate how smart materials are able to deliver eco hi-tech valuable innovations. 

Five, completely different, contemporary lifestyles!

Among the first adopters of E.C.O. Kosmos shines Gilberto Calzolari, a luxury prêt-à-porter brand Made in Italy with a responsible soul, whose style is represented by the demi-couture dress: fresh, glamorous and romantic. Precious fabrics, complemented by the highest quality in production techniques and tailoring craftsmanship, bear the hallmarks of a brand with a strong identity that is in tune with the needs of contemporary living and reclaims the values of environmental sustainability as well as elegance and excellence typical of luxury Made in Italy. Supported by the CNMI Fashion Trust due to its environmental committment and unique design, the brand chose two materials of the E.C.O. KOSMOS cross-collection for the SS 2020 presented during MFW: the E.C.O. AURORA 50% AMNI SOUL ECO® -50% Standard 100 by OEKO-TEX® certified Cotton canvas and the E.C.O. SONICA Newlife™ stretch satin.

Closed: the German brand, founded in1978, focuses on great designs, small details and pure quality to create understated and advanced denim looks totally handmade in Italy. Closed selected the new amazing Candiani ReLast line, the range of market fresh responsible denim products whose objective is to introduce a 100% transformed innovative solution. The partnership between ROICA™ and Candiani generated a very special ROICA™ yarn realized only for Candiani. A premium stretch yarn that is boasting a GRS (Global Recycled Standard) version 4 certification, thanks to its high percentage of recycled content and appropriated process of transformation.

Within the premium brand adoptions of Bemberg™ shines Martin Greenfield, one of the world's most renowned tailor company. The company, founded in 1977 by Martin Greenfield, realizes hand tailored men’s clothing to meet the requirements of innovative designers, specialty retailers, costume designers, stylists and individuals. For finest made-to-order as well as made-to-measure suits,100% built by hand in their Brooklyn Factory, they choose Bemberg™ Yarn Dyed Lining produced in Italy and Japan for its soft versatility, unique precious touch and exquisite comfort.

My.Suit: Since My.Suit was founded in 2008 in NYC, their philosophy has been simple: provide their clients with a better way to buy a suit.  Their made-to-measure suits and tuxedos offer a better fit than traditional off-the-rack alternatives by accommodating as many different body types as possible, and can be made in a variety of fabric and style options to suit individual needs.  My.Suit utilizes a vertical business model: fabric mill, suit manufacturing, and retail locations, to provide a quick delivery time at an attractive price point. My.Suit has been using Bemberg™ lining to add style and comfort to their suit jackets for over a decade.  With a wide range of colors and designs, Bemberg lining complements their extensive fabric selection and helps us to create visually stunning suits that feel great and provides a personalized option to their clients.

un-sanctioned™ is an innovation-driven performance running apparel brand newly launched in September, 2019; founded on the belief that it’s time for running to give back to the environment all runners take so much joy from.  In partnership with Miti-Spa, un-sanctioned™ has developed and launched with two initial sustainable performance running fabrics called [ BottleKnit™ ] — a 100% recycled polyester made from plastic bottles. And [ WasteKnit™] — a 100% upcycled polyamide made from industrial waste blended with ROICA™ EF yarn for uncompromising smart stretch performance.

More information:
Fashion Mode CLASS
Source:

© 2019 GB Network Marketing & Communication

Italian Converter (c) Italian Converter
Italian Converter
10.10.2019

Italian Converter celebrates 25 years at Futurmoda with the E.C.O. KOSMOS cross-collection

“The soul of sustainable fashion is an alchemy, a combined commitment and an act of responsibility”. This is the motto ‘embossed’ in the collections and the values of Italian Converter. At Futurmoda, the leading manufacturer celebrates its 25th anniversary and presents E.C.O. KOSMOS, a cross-collection, a brand-new ‘green line’ range’ and a winning formula shining a light on the company’s responsible path and unique ‘blend’ for the fashion of tomorrow. The acronym E.C.O. stands for Ecologic, Conversion, Optimisation; three unique concepts and values that truly embody Italian Converter DNA: sustainability, transformative process and quality improvement.

For over 25 years, Italian Converter creates high-quality materials for some of the leading fashion and accessories brands. “Made in Italy and sustainability are part of our DNA.” Says Costantino Karazissis, founder of Italian Converter. “We believe that responsible sourcing and processes as well as a deep research into new technology pathways and a market-savvy taste for material design must be the starting point.”

“The soul of sustainable fashion is an alchemy, a combined commitment and an act of responsibility”. This is the motto ‘embossed’ in the collections and the values of Italian Converter. At Futurmoda, the leading manufacturer celebrates its 25th anniversary and presents E.C.O. KOSMOS, a cross-collection, a brand-new ‘green line’ range’ and a winning formula shining a light on the company’s responsible path and unique ‘blend’ for the fashion of tomorrow. The acronym E.C.O. stands for Ecologic, Conversion, Optimisation; three unique concepts and values that truly embody Italian Converter DNA: sustainability, transformative process and quality improvement.

For over 25 years, Italian Converter creates high-quality materials for some of the leading fashion and accessories brands. “Made in Italy and sustainability are part of our DNA.” Says Costantino Karazissis, founder of Italian Converter. “We believe that responsible sourcing and processes as well as a deep research into new technology pathways and a market-savvy taste for material design must be the starting point.”

Kornit Digital (c) Kornit Digital Ltd.
Brodelec purchases first Kornit Digital Presto S
26.09.2019

Brodelec purchases first Kornit Digital Presto S

  • Growing demand for natural fabrics and blends driving Brodelec business growth

September 25th, 2019, Rosh Ha’ayn, Israel – Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announced that Orleans, France-based Brodelec has installed the country’s first-ever Kornit Presto S system for roll-to-roll, pigment-based digital textile printing.

This installation will enable the multiservice marking brand to expand their business further into customized décor and on-demand fashion.

Brodelec has partnered with Kornit for over a decade and owns several direct-to-garment print systems. Based on demand for natural fabrics and blends in the home décor and fashion markets, they are now expanding their offerings to include bespoke direct-to-fabric services.

Brodelec chose the Kornit Presto S as it is the only single-step solution and therefore the fastest route from design to finished product, making it the most efficient and eco-friendly fabric printing solution in France today.

  • Growing demand for natural fabrics and blends driving Brodelec business growth

September 25th, 2019, Rosh Ha’ayn, Israel – Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announced that Orleans, France-based Brodelec has installed the country’s first-ever Kornit Presto S system for roll-to-roll, pigment-based digital textile printing.

This installation will enable the multiservice marking brand to expand their business further into customized décor and on-demand fashion.

Brodelec has partnered with Kornit for over a decade and owns several direct-to-garment print systems. Based on demand for natural fabrics and blends in the home décor and fashion markets, they are now expanding their offerings to include bespoke direct-to-fabric services.

Brodelec chose the Kornit Presto S as it is the only single-step solution and therefore the fastest route from design to finished product, making it the most efficient and eco-friendly fabric printing solution in France today.

Source:

Kornit Digital

ILUNA Group’s precious sustainable innovation (c) ILUNA Group Sustainable Thinking -Museo Salvatore Ferragamo
Sustainable Thinking -Museo Salvatore Ferragamo
26.09.2019

ILUNA Group’s precious sustainable innovation

  • Interfilière Shanghai, 26th-27th September 2019, Booth 1C11

Able to offer an alchemy of design and sustainable features, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of Interfilière Shanghaiwith a range of developments capable of combining innovation, aesthetics and quality.

"Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.Experts in the production of stretch lace  since 1985 ILUNA today represents the largest European laces’producer. 

Thanks to the effectiveness of their responsible innovation strategy, Iluna Group has been the very first lace producer to have gained the GRS(Global Recycled Standard) for their  transformed products together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).

  • Interfilière Shanghai, 26th-27th September 2019, Booth 1C11

Able to offer an alchemy of design and sustainable features, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of Interfilière Shanghaiwith a range of developments capable of combining innovation, aesthetics and quality.

"Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.Experts in the production of stretch lace  since 1985 ILUNA today represents the largest European laces’producer. 

Thanks to the effectiveness of their responsible innovation strategy, Iluna Group has been the very first lace producer to have gained the GRS(Global Recycled Standard) for their  transformed products together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).

A relevant  achievement for the firm that, thanks to the Green Labelcollection, now even richer, make responsible innovation an asset for production that focuses on smart ingredients as ROICA Eco-Smart™ family andQ-Nova® by Fulgar.

ILUNA Group’s precious sustainable innovation (c) ILUNA Group
25.09.2019

ILUNA Group’s precious sustainable innovation

  • Interfilière Paris, 6th-8th July 2019, booth D60

Able to offer an alchemy of design and sustainable innovation, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of the Parisian tradeshow for lingerie with a range of innovations capable of combining innovation, aesthetics and quality. "Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.

  • Interfilière Paris, 6th-8th July 2019, booth D60

Able to offer an alchemy of design and sustainable innovation, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of the Parisian tradeshow for lingerie with a range of innovations capable of combining innovation, aesthetics and quality. "Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.

Experts in the production of stretch lace since 1985, ILUNA today represents the largest European laces’producer. Thanks to the effectiveness of their responsible innovation strategy, Iluna Group has been the very first lace producer to have gained the GRS (Global Recycled Standard) for their transformed products, together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).
A relevant achievement for the firm that, thanks to the Green Label collection, now even richer, make responsible innovation an asset for production that focuses on smart ingredients as ROICA Eco-Smart™ family and Q-Nova® by Fulgar.

A range that culminates today in the launch of an athleisure and sporty-chic capsule collection that perfectly fit the contemporary modern wardrobe, result of a qualified and totally traceable supply chain, from yarn up to garment, based on design, sustainability and performance.

Of major interest is the fact that the Iluna fashion R&D based its strategic choice for the AI2020/2021 on the extension of the offer with new Black label’s developments between lace and embroidery, the premium R&D line.

The range of new Ultralight multicolor laces offers jacquardtronic and textronic 4 or 5 colours galloons with a 3D effect. The change of the color of thread in the background as well as in the design gives life to unique coordinated solutions for creatives. The match between expectations of brands and retailers are met always keeping as a priority the contemporary design, that is integrated to unique strategy committed to responsibility both at corporate and product level.

To ILUNA smart innovation is not just a project, its space at Interfilière where visitors will have the chance to discover the new collection and above all to experience and touch latest boundaries of lace smart innovations pursued staying true to the values the brand. Iluna team is pleased to welcome you with a special cadeaux created in collaboration with ROICA™ by Asahi Kasei.

Source:

GB Network Marketing & Communication

Internationale Textilmesse Apparel Textile Sourcing Germany (ATSG) feiert erfolgreiche Premiere © JPC
Überblick Ausstellungshalle im Estrel Berlin 2019
24.09.2019

International textile trade fair Apparel Textile Sourcing Germany (ATSG) celebrates successful premiere

Berlin - 200 exhibitors, around 1,000 visitors and over 20 speakers from Germany and abroad – the ATSG textile fair premiered in Berlin from 11 to 13 September 2019 brought together exhibitors, speakers and trade visitors from all over the world. Jason Prescott, CEO of JP Communications, said he was satisfied with the event at the Estrel Conference Center: "The first step has been taken, now we will establish the ATSG as an important event of the Berlin fashion and textile world".

Berlin - 200 exhibitors, around 1,000 visitors and over 20 speakers from Germany and abroad – the ATSG textile fair premiered in Berlin from 11 to 13 September 2019 brought together exhibitors, speakers and trade visitors from all over the world. Jason Prescott, CEO of JP Communications, said he was satisfied with the event at the Estrel Conference Center: "The first step has been taken, now we will establish the ATSG as an important event of the Berlin fashion and textile world".

The ATSG was the first fair of its kind in Germany. "There are many fashion trade fairs for sale from wholesale to retail. Berlin has so far lacked an event for companies of all sizes, including micro-brands and small fashion labels," continues Jason Prescott. The exhibited product categories included fabrics, technical clothing, mixed and knitted fabrics, home textiles, leather, natural and synthetic fibres, readymade goods and fashion accessories. Visitors to major European fashion brands as well as small, independent brands from the Berlin fashion scene were able to take a close look at raw materials and finished garments and discuss their ideas personally with the exhibitors. In parallel, China Textile Brand Show (Berlin), sponsored by Chinese Ministry of Commerce (MOFCOM), made its debut bringing in more than 150 superb Chinese manufacturers with their best collections for Germany and EU market.

Opening Ceremony, Lectures and Fashion Show

The ATSG was opened by Chinese government representatives and international association delegates. More than 20 lectures on the three days provided the latest impulses for thought and discussion. In their lectures and panel discussions, speakers from all over the world presented current positions on topics such as "All China? Or is there more to it?", "Application examples of artificial intelligence in the fashion industry", "Optimal logistics concepts for Europe", or "The importance of sustainability in the European fashion industry".

Wilson Zhu, COO at Li & Fung, one of the world's largest trading houses based in Hong Kong, explained in his keynote speech his view on the digitization of global supply chains: "From raw materials in the textile factory to consumer tracking: In retail, every step of the value chain is determined by digitization.

Companies need to be close to consumers and their supply chains must enable a seamless flow of data and information from start to finish". Customers and their requirements have also changed: "They want to know about origin, recyclability and production standards and use their information to adjust their purchasing behavior accordingly.” Other speakers included Jeff Streader of the brand investment platform Go Global and Salman Khokhar of Brand Lab Kollective Moda. The fashion show on the second day featured creations by local Berlin labels (Damur, Danny Reinke, Aline Celi, Yoona Tech) as well as Asian brands exhibiting at ATSG.

Successful kick-off

Exhibition organiser Jason Prescott draws a positive balance: "Looking back on the three days, I am very proud of what went well. Which has been confirmed for us: We're on an exciting path, have taken our first steps here in Berlin and will continue to develop the exhibition." The creators of ATSG 2019 are taking ideas for the year 2020 with them, especially from the many intensive discussions with exhibitors and visitors: "The ATSG has offered visitors and exhibitors a unique opportunity to identify new growth strategies, look around for market partners, learn from each other and establish networks. We are very pleased that the concept was used here in Berlin," concludes Chase Vance, Director of JP Communications.

FASHION ON DEMAND BY LECTRA AND BALSAN TECHNOLOGY TAKES UNIFORM MAKING TO THE NEXT LEVEL (c) Balsan
17.09.2019

Fashion on Demand by LECTRA and Balsan

  • Customer Story
  • Technology takes uniform making to the next level
  • To meet new challenges in the professional garment market and preserve over a century of savoir-faire, Balsan chose Lectra to modernize its production tools.

The challenge

A Groupe Marck company, Balsan designs and manufactures corporate and ceremonial clothing, tailored and customized uniforms, and personal protective equipment and clothing for the public and private sector which comply with international standards. The biggest challenge is to meet the new expectations of customers who seek increasing levels of customization with ever-shorter time-to-market deadlines.
The professional garment sector is subject to the same pressures as prêt-à-porter, and Balsan’s challenge was to produce customized clothing more quickly using intelligent manufacturing methods.


Results

  • Customer Story
  • Technology takes uniform making to the next level
  • To meet new challenges in the professional garment market and preserve over a century of savoir-faire, Balsan chose Lectra to modernize its production tools.

The challenge

A Groupe Marck company, Balsan designs and manufactures corporate and ceremonial clothing, tailored and customized uniforms, and personal protective equipment and clothing for the public and private sector which comply with international standards. The biggest challenge is to meet the new expectations of customers who seek increasing levels of customization with ever-shorter time-to-market deadlines.
The professional garment sector is subject to the same pressures as prêt-à-porter, and Balsan’s challenge was to produce customized clothing more quickly using intelligent manufacturing methods.


Results

Balsan was a pilot partner for the Fashion On Demand by Lectra solution. This alliance allowed Groupe Marck to take a new approach, involving not only the use of Fashion On Demand by Lectra’s connected cutter, but upstream software solutions as well, which are configured based on the company’s needs to best match its work methods while updating and accelerating the production process. “Using a measurement chart, Fashion On Demand by Lectra allowed us to generate well-adapted and customized patterns with which to produce our garments. The solution also provides extensive flexibility: we can send the model to the cutter, select the cutting orders and  even group them by fabric, and detect defects and launch re-cuts when necessary. This improves overall performance and delivers estimated productivity gains of 7%”. Stéphane Quiniou, Industrial and Quality Director, Groupe Marck

Lectra's response

Balsan was a pilot partner for the Fashion On Demand by Lectra solution. This alliance allowed Groupe Marck to take a new approach, involving not only the use of Fashion On Demand by Lectra’s connected cutter, but upstream software solutions as well, which are configured based on the company’s needs to best match its work methods while updating and accelerating the production process.

Source:

LECTRA

Light on the Land - the new ISKO x Miles Johnson responsible collection (c) ISKO & Miles Johnson
16.09.2019

Light on the Land - the new ISKO x Miles Johnson responsible collection

Miles Johnson and Creative Room™ designed a capsule collection “Light on the Land”, for men and women to showcase ISKO™’s R- TWO™ program.

As the world’s leading ingredient denim brand, ISKO™ is at the forefront of the sustainable and responsible fashion movement. ISKO™, who loves to partner with likeminded designers, brands and retailers in the  industry that have a passion for Responsible Innovation™, is proud to announce its partnership with renowned British fashion designer Miles Johnson. Together they have created a visionary collection that will be launched at a private showing event on September 12th, at the Fremin Gallery in New York City.

Miles Johnson and Creative Room™ designed a capsule collection “Light on the Land”, for men and women to showcase ISKO™’s R- TWO™ program.

As the world’s leading ingredient denim brand, ISKO™ is at the forefront of the sustainable and responsible fashion movement. ISKO™, who loves to partner with likeminded designers, brands and retailers in the  industry that have a passion for Responsible Innovation™, is proud to announce its partnership with renowned British fashion designer Miles Johnson. Together they have created a visionary collection that will be launched at a private showing event on September 12th, at the Fremin Gallery in New York City.

For those who love denim and cherish the planet, this partnership is a perfect match as  Miles is known for prioritizing sustainability and responsibility in his work. Miles has held leadership positions such as Design Director at Levi Strauss & Co. and Senior Creative Director of Product Design and Development at Patagonia, Inc., where he served as a pioneer in creating clothing using sustainably sourced materials. For this capsule collection, Miles worked side by side with ISKO™’s Research & Development team utilizing the ISKO R-TWO™ program which combines a mix of reused and recycled materials. The reused cotton comes from ISKO™’s own production loss, which they continuously track and trace. This has the CCS (Content Claim Standard) certification. They combine this reused cotton with recycled polyester derived from PET bottles. Depending on the content, fabrics can have the RCS (Recycled Claim Standard) certification or GRS (Global Recycled Standard) certification.

The creative direction for the collection takes form with “Light on the Land” and the whole collection is made using low impact materials and responsible finishing techniques. Miles and the ISKO™ team carefully crafted 34 designs at the Creative Room™ in Italy. The styles incorporate responsible design principles which include:

  • Minimal washing;
  • Removable trims made of eco-metal;
  • Natural based buttons and labels;
  • Green bar tacks;
  • Embroidered rivets.

Environmental messages are embroidered on six of the pieces, by the artist Giulio Miglietta. The garments are built to last and the more you wear these pieces, the more beautiful they become.

16.09.2019

Schoeller Introduces PROEARTH™ Biodegradable Textiles

Schoeller, the global textile solutions manufacturer dedicated to sustainability and innovation for more than 150 years, introduces its new PROEARTH™ collection of biodegradable textiles. The new collection, comprised of bluesign® approved fabrics with biodegradable polyester, will debut as part of its Schoeller FTC (SFTC) line, a joint venture between Schoeller Textil AG and the Taiwanese Formosa Taffeta Co. Ltd., at Premiere Vision Paris, September 17-19, Hall 6, Stand 6J18.

As the founding developer of the bluesign® system, the first activewear and leisurewear manufacturer to receive Oeko-Tex Standard 100 certification, and one of the first companies to sign the UN’s Paris Agreement for climate change, Schoeller continues to be on the cutting edge of sustainable practices, bringing one of the first collections of biodegradable synthetic fabrics to the market. Its most recent development, PROEARTH was created to help offset the more than 16 million tons of textile waste produced in the US alone each year.

Schoeller, the global textile solutions manufacturer dedicated to sustainability and innovation for more than 150 years, introduces its new PROEARTH™ collection of biodegradable textiles. The new collection, comprised of bluesign® approved fabrics with biodegradable polyester, will debut as part of its Schoeller FTC (SFTC) line, a joint venture between Schoeller Textil AG and the Taiwanese Formosa Taffeta Co. Ltd., at Premiere Vision Paris, September 17-19, Hall 6, Stand 6J18.

As the founding developer of the bluesign® system, the first activewear and leisurewear manufacturer to receive Oeko-Tex Standard 100 certification, and one of the first companies to sign the UN’s Paris Agreement for climate change, Schoeller continues to be on the cutting edge of sustainable practices, bringing one of the first collections of biodegradable synthetic fabrics to the market. Its most recent development, PROEARTH was created to help offset the more than 16 million tons of textile waste produced in the US alone each year.

Jacket, pant and lining fabrics
The SFTC PROEARTH collection will launch with five, bluesign®-approved fabrics designed for lifestyle, fashion and outdoor categories. Made with virgin polyester that has been optimized for biodegradation and has tested to biodegrade at faster and better rates than competitive offerings, the initial PROEARTH articles available this fall include jacket, pant and lining material qualities with various colour options.

More information:
Schoeller Textil AG Schoeller
Source:

Schoeller Textil AG

(c) C.L.A.S.S.
12.09.2019

C.L.A.S.S: CO.LAB unveils its 1st smart collection

“CO.LAB was created as a prompt answer responding to the very end-users increasing demand for responsible and sustainable products.” Explains C.L.A.S.S. founder GiusyBettoni. “From here, we realised it was fundamental to create an innovation wardrobe and smart platform open to companies willing to make a difference in the textile and fashion business. We teamed up with TINTEX, the leading manufacturer of ‘naturally advanced’ jersey fabrics, and other leading  garment manufacturers such as Becri, Confetil and Pedrosa & Rodriguesto create a multileveled set of skills ranging from fabrics making to style development, production as well as marketing and communication. All in name of design driven by sustainability.”

“CO.LAB was created as a prompt answer responding to the very end-users increasing demand for responsible and sustainable products.” Explains C.L.A.S.S. founder GiusyBettoni. “From here, we realised it was fundamental to create an innovation wardrobe and smart platform open to companies willing to make a difference in the textile and fashion business. We teamed up with TINTEX, the leading manufacturer of ‘naturally advanced’ jersey fabrics, and other leading  garment manufacturers such as Becri, Confetil and Pedrosa & Rodriguesto create a multileveled set of skills ranging from fabrics making to style development, production as well as marketing and communication. All in name of design driven by sustainability.”

Source:

GB Network

“Winterstorm”: the Riri Group presents the new collection for the FW season 2020-21. (c) RIRI Group
02.09.2019

“Winterstorm”: the Riri Group presents the new collection for the FW season 2020-21

  • Ice, style and performance

These are the keywords which describe the new eclectic creations by the Riri Group for the Fall Winter season 2020-2021: a journey through the winter, its atmosphere and its colours Mendrisio, September 2019 - Première Vision Paris (17 - 19 September) will set the stage for the new proposals for the Fall Winter 2020-21 collection by the Riri Group, a leading brand in the zip and button manufacturing sector for high couture and outdoor apparel. A preview of the new collection by the Swiss group will take place at Munich Fabric Start (3 – 5 September).

COLOURS, MATERIALS AND TEXTURES

  • Ice, style and performance

These are the keywords which describe the new eclectic creations by the Riri Group for the Fall Winter season 2020-2021: a journey through the winter, its atmosphere and its colours Mendrisio, September 2019 - Première Vision Paris (17 - 19 September) will set the stage for the new proposals for the Fall Winter 2020-21 collection by the Riri Group, a leading brand in the zip and button manufacturing sector for high couture and outdoor apparel. A preview of the new collection by the Swiss group will take place at Munich Fabric Start (3 – 5 September).

COLOURS, MATERIALS AND TEXTURES

Winter landscapes and polar tones have inspired the colours of this new collection: nuances of grey, azure and white remind us of the typical tones of ice; also dominant is the presence of blue, intense and rich in contrast thanks to the attractive green inserts; black interventions are then harmoniously inserted as part of the colour palette, creating an appealing interplay of colour references. Tapes, pullers and chains provide new pleasant tactile sensations and unexpected visual inputs, through the search for always new processing methods the iceberg effect reproduced with a laser system, the texture reminding us of snake skin, from marble effect to horn processing, and freehand diamond turning, as well as the three-dimensional drop varnishing and the stylish mother-of-pearl effect.

NOVELTIES

The guiding thread for the new “Winterstorm” collection is the use of nuanced colours and ‘ice-like’ effects, reminding us of winter landscape and climates, as in the new Decor Cristal zip with transparent chain or in the Aquatyre zip, available also in a new luminescent version. Among the new creations, the Metal 3H zip stands out: the smallest and most innovative in the collection, lightweight and with a streamlined design. The provocations for this fall-winter have reached extreme levels, with a zip made of synthetic fur and incorporated buttons, whose cover can be removed and then reapplied, to face polar temperatures with a touch of glamour. Alongside the most fashionable novelties, the research by the Riri group does not cease to surprise in the outdoor sector also as regards buttons. This is confirmed by Rislide, the snap closure with a nylon body and Zama button. The innovative b-lock pressure button – with high lateral hold – has been restyled with a silicone shaped head in three colours. As part of a collection characterised by style and performance elements, it is definitely worth mentioning Zero, also in its invisible version: this button – thanks to its elegant design, combines practicality and style without compromising on performance.

More information:
Riri Group Accessoires
Source:

RIRI PRESS OFFICE Menabò Group

23.07.2019

C.L.A.S.S: CO.LAB - The wardrobe of tomorrow is set to change

Important evolutions are already in place according to some key directions that are already clearly visible today. What does a new fashion business need to be?

IT NEEDS TO BE SMART - It will have to be smart, sustainable and as low impactful as possible. The fashion industry has started taking new steps in order to inform and educate the consumer on the one side, while at the same time, is changing its material use, R&D and productive processes.

TO BE COLLABORATIVE - It will have to be always more collaborative. Each single player, from the accessory manufacturer to the final consumer, has to act very consciously because every action has an impact on our local and global environment. Everyone has to start acting and buying more responsibly.

Important evolutions are already in place according to some key directions that are already clearly visible today. What does a new fashion business need to be?

IT NEEDS TO BE SMART - It will have to be smart, sustainable and as low impactful as possible. The fashion industry has started taking new steps in order to inform and educate the consumer on the one side, while at the same time, is changing its material use, R&D and productive processes.

TO BE COLLABORATIVE - It will have to be always more collaborative. Each single player, from the accessory manufacturer to the final consumer, has to act very consciously because every action has an impact on our local and global environment. Everyone has to start acting and buying more responsibly.

AND COLLECTIVE - The future will be guided by common aims, shared responsibilities and collective involvement. Designers will have to collaborate with fabric and garment manufacturers. Entrepreneurs will have to check carefully productive quantities and decrease distances when choosing their suppliers. Manufacturers can start deciding when it’s time to get involved with specific auditing or certifications, though, always in constant dialogue with all partners in the value chain.

Source:

GB Network Marketing & Communication

ROICA™ presents new developments for contemporary consumers © Collezioni SRL
COSABELLA produced by Collezioni SRL’s set with Tessitura Colombo Antonio lace with ROICA™ V550
12.07.2019

ROICA™ presents new developments for contemporary consumers

As the role of lingerie in fashion and athleisure continues to augment, the desire for garments that will meet a new set of values for contemporary consumer lifestyles will flourish.  

ROICA™ - the pioneer of innovative stretch fibres, took this year’s Interfilière visitors on an inspirational journey, aimed at encouraging weavers, designers and brands to “engineer” their portfolio of products in new and exciting ways. The company sets a whole new standard in how creativity and responsibility can come together for a new generation of wardrobe solutions dedicated to the contemporary consumer, carving out a new kind of fashion future.

Below some unique developments born from the collaboration among ROICA™ and key premium brands:

COSABELLA produced by Collezioni SRL: The brand sells in over 100 countries, with a premium collection of 2000 styles for every sector of lingerie and leisurewear. Latest styles use a delicate floral lace by Tessitura Colombo Antonio made with ROICA™ V550 belonging to the ROICA Eco-Smart™ family for their more luxurious upscaled lines.

As the role of lingerie in fashion and athleisure continues to augment, the desire for garments that will meet a new set of values for contemporary consumer lifestyles will flourish.  

ROICA™ - the pioneer of innovative stretch fibres, took this year’s Interfilière visitors on an inspirational journey, aimed at encouraging weavers, designers and brands to “engineer” their portfolio of products in new and exciting ways. The company sets a whole new standard in how creativity and responsibility can come together for a new generation of wardrobe solutions dedicated to the contemporary consumer, carving out a new kind of fashion future.

Below some unique developments born from the collaboration among ROICA™ and key premium brands:

COSABELLA produced by Collezioni SRL: The brand sells in over 100 countries, with a premium collection of 2000 styles for every sector of lingerie and leisurewear. Latest styles use a delicate floral lace by Tessitura Colombo Antonio made with ROICA™ V550 belonging to the ROICA Eco-Smart™ family for their more luxurious upscaled lines.

Livy selects Iluna Group’s contemporary graphic stretch lace with ROICA™ EF for the precious “BELLAGIO” line that includes a soft triangle bralette, a padded bra, a brief and a body for optimal comfort. The must-have range has a stunning aesthetic which represents the unique appeal of this lifestyle brand.

Sarah Borghi: the worldwide known brand of luxury Italian fashion hosiery, tights, and socks. They've dedicated more than 40 years scrutinizing the finest yarns and evolving technologies and breathing flawless life into their unique range of luxurious fashion. Today, Gizeta Calze S.r.l., owner of this brand, has developed the first line made out of sustainable ingredients that will be launched at the ROICA™ booth during Interfilière. The collection, developed in Italy by Almatex, blends together key smart fibers such as ROICA™ EF and Q-Nova®, and ROICA™ V550 with  AMNI SOUL ECO®. 

Vitamin A: the Californian brand offers a unique swimwear line rooted in female empowerment. Vitamin A’s beachwear is made with the finest materials and finishes, ensuring a product that will fit and wear beautifully for years to come. Among the  incorporated more sustainable high-performance fabrics shines a unique jacquard development by Maglificio Ripa with a 3D texture made with the GRS certified premium responsible stretch ROICA™ EF and Q-NOVA® by Fulgar. Vitamin A is a member of 1% For The Planet and  donate to environmental organizations who work to protect our oceans.

Wolford was one of the first brands to explore the real value of ROICA™. Known for its exceptional European Skinwear including legwear, lingerie and bodywear, the company has been striving to develop fully degradable items at the end of the product lifecycle. On top of last year’s award for being Cradle to Cradle Certified™ at GOLD Level certification for the biological cycle, Wolford was also recognised for its technical cycle using Econyl® yarn made by Aquafil (always blended with ROICA™ V550).

Each brand Partner brings a different yarn story firmly into the limelight, and all feature ingredients from the ROICA™ portfolio of yarns respecting the company’s commitment to ‘responsible innovation’, and which all boast important sustainable certifications.

With Modaris® V8R2, Lectra redefines the realism of 3D virtual prototyping (c) Lectra
Lectra Modaris V8R2
25.06.2019

With Modaris® V8R2, Lectra redefines the realism of 3D virtual prototyping

  • This new version of Modaris speeds up the time to market for collections

Paris – Lectra launches Modaris® V8R2, the latest version of its patternmaking, grading and prototyping 2D/3D solution. This new version of Modaris, the most widely used modeling solution by leading brands in fashion and apparel, offers greater speed, efficiency and precision in product development. With its powerful 3D simulation and collaboration tools, patternmakers are developing patterns faster and speeding up their decision-making procedures. By reducing or eliminating physical prototyping, product development is less expensive and the time to market is as close as possible to trend detection.

To preserve and strengthen its position as a market leader of product development software, Lectra, with this upgrade of Modaris, is giving particular focus to 3D virtual prototyping. Patternmakers can now share with their partners, 360-degree videos, accessible on any device. Designers in response are able to visualize, comment, and approve the style and fit using the new 3D Style module.

  • This new version of Modaris speeds up the time to market for collections

Paris – Lectra launches Modaris® V8R2, the latest version of its patternmaking, grading and prototyping 2D/3D solution. This new version of Modaris, the most widely used modeling solution by leading brands in fashion and apparel, offers greater speed, efficiency and precision in product development. With its powerful 3D simulation and collaboration tools, patternmakers are developing patterns faster and speeding up their decision-making procedures. By reducing or eliminating physical prototyping, product development is less expensive and the time to market is as close as possible to trend detection.

To preserve and strengthen its position as a market leader of product development software, Lectra, with this upgrade of Modaris, is giving particular focus to 3D virtual prototyping. Patternmakers can now share with their partners, 360-degree videos, accessible on any device. Designers in response are able to visualize, comment, and approve the style and fit using the new 3D Style module.

New advances have made it possible to reduce the number of physical prototypes by up to 50%. Modaris V8R2 improves the quality of the solution’s 3D simulations and expands its library with new assets (fabrics, 3D top-stitching effects, realistic scenes, lighting studios, Pantone® and Natural Color System®©,…). The solution is now compatible with Vizoo, a high-quality scanner that brings forth a heightened realism to the appearance of fabric swatches, and with other 3D solutions such as Maya, 3DS Max, Iray to make the digital renderings of the prototypes more true-to-life and accurate.

One of the innovative developments of Modaris V8R2 is a special dart feature to help patternmakers add dimension to their garments with ease. Thanks to this new feature, modifying a dart requires half the usual time, resulting in a 50-90% increase in overall patternmaking speed.

Another highlight of this solution, and important nod to the globalized workforce of the fashion industry, is its ability to manage different units of measurement. With Modaris V8R2, Lectra has made it possible for patternmakers and external suppliers the guarantee of size compliance, regardless of the measurement systems used in the countries where production occurs.

Modaris V8R2 is already gaining traction among its pilot customers. Italian womenswear company GGZ was the first to endorse Modaris V8R2. “GGZ is a fast-fashion company and time and quality are of the essence for us. Modaris’s new dart feature helps us save up to 50% of pattern modification time. Additionally, 3D prototyping helps us ensure that pattern volumes and proportions correspond to our designers’ expectations early on, dramatically reducing our lead times,” attests Majla Gottardo, Patternmaker, GGZ.

“We are entering the information age, and we are catering to patternmakers who are dealing with consumers with different tastes, of all body shapes and sizes. Our patternmakers have hundreds of collections to deliver and no time to spare for errors. What we are aiming to do is making their everyday work environment easier for them, by providing the tools to streamline the development process and reduce the number of reworks to achieve the right fit the first-time,” states Céline Choussy, Chief Marketing & Communications Officer, Lectra. “All this is possible with Modaris V8R2.”

Source:

Lectra Headquarters / Press Department

(c) Lectra
16.05.2019

Lectra wins Texprocess Innovation Award 2019

Lectra has been awarded by a jury of experts the Texprocess Innovation Award 2019 in the New Process category for its latest ground-breaking offer, Fashion On Demand by Lectra.

Fashion On Demand by Lectra automates the entire personalization process, from order reception and product development to the final cutting stages. Resulting from a four-year research-and-development process, the digital solution for on-demand production was developed based on Industry 4.0 principles.

"We are very proud to receive this prestigious award at Texprocess, the biggest international event for all fashion players. Fashion On Demand by Lectra allows companies to produce personalized clothing at the same speed as ready-to-wear and avoid overstocking by producing in precise quantities,” states Holger Max-Lang, President, Northern & Eastern Europe, Middle East, Lectra.

Lectra has been awarded by a jury of experts the Texprocess Innovation Award 2019 in the New Process category for its latest ground-breaking offer, Fashion On Demand by Lectra.

Fashion On Demand by Lectra automates the entire personalization process, from order reception and product development to the final cutting stages. Resulting from a four-year research-and-development process, the digital solution for on-demand production was developed based on Industry 4.0 principles.

"We are very proud to receive this prestigious award at Texprocess, the biggest international event for all fashion players. Fashion On Demand by Lectra allows companies to produce personalized clothing at the same speed as ready-to-wear and avoid overstocking by producing in precise quantities,” states Holger Max-Lang, President, Northern & Eastern Europe, Middle East, Lectra.

Fashion On Demand by Lectra is available in the form of two packages, one dedicated to made to measure, with pattern adjustments, and the other to customization, with product characteristic alterations. This turnkey solution automates on-demand production right from order reception to production development stages and the cutting room. Companies can define their desired product personalization criteria for each item depending on the package, and launch production processes right from the get-go, without interfering with their standard workflows.

"This innovative cloud-based platform solution ensures efficient made-to-measure and customization production processes and facilitates nearshoring for companies that offer individualized products. This technology is up and running and can be used by the fashion industry on a plug-and-play basis," say the jury experts. “Since 2011, the Texprocess Innovation Award has been honoring remarkable achievements and new developments in the Texprocess product range under two categories: new technology and new process. The winners are selected based on criteria such as degree of innovation, choice of materials and environmental sustainability."

14.05.2019

The Bangladesh Fashionology Summit and the Bangladesh Denim Expo bring to the table new possibilities for apparel industry

Two successful events made in Bangladesh where fashion and innovation have, once more, come together to champion change and foster sustainability.

Bangladesh has a mission: to fetch its share in the global 130 billion dollars market of smart apparel by 2025. To reach this goal, the country aims to foster modern, innovative, technology-driven apparel manufacturing and to constantly engage in supply chain conversations.

A fitting stage for these conversations was the 2nd Bangladesh Fashionology Summit that took place on day 1 of the Bangladesh Denim Expo – held on 02-03 May 2019 at the International Convention City Bashundhara. This was a platform for thinkers, innovators, experts, educators to share innovative ideas on this edition’s main theme: “Digitalization – the Next Destination”. Sessions were provided to learn more on how innovation, specifically digitalization, fits in the world of the fashion industry.

Two successful events made in Bangladesh where fashion and innovation have, once more, come together to champion change and foster sustainability.

Bangladesh has a mission: to fetch its share in the global 130 billion dollars market of smart apparel by 2025. To reach this goal, the country aims to foster modern, innovative, technology-driven apparel manufacturing and to constantly engage in supply chain conversations.

A fitting stage for these conversations was the 2nd Bangladesh Fashionology Summit that took place on day 1 of the Bangladesh Denim Expo – held on 02-03 May 2019 at the International Convention City Bashundhara. This was a platform for thinkers, innovators, experts, educators to share innovative ideas on this edition’s main theme: “Digitalization – the Next Destination”. Sessions were provided to learn more on how innovation, specifically digitalization, fits in the world of the fashion industry.

Further to an increase in cost of production, the industry is even more compelled to focusing on finding added value for products. Here is where the smart clothing market comes in, an opportunity on which a thriving community of thinkers will commit to lead the “current-generation” garment production into the “next-generation” apparel manufacturing by using latest digital technology.

The Summit has also provided a Tech Innovation Zone (Tech Innovators: Trustrace, Shimmy Technologies, Infinited Fiber, Seachange Technologies, Reverse Resource) in collaboration with Fashion For Good, a platform for innovators to meet with the other components of the eco system, and an Exhibition Zone (Exhibitors: Pivot88, Lectra, Sindabad.com, Pacific Associates, Earlycavehuman, Foursource Group GmbH, A2i-Access to Information, GoBlu, Rudholm Group, QuizRR, BRAC, SNV, SR Asia, Swiss Contact) for companies to showcase their latest innovations, paying special attention to information sharing.

(c) Carys Huws at SEEK
09.04.2019

"IF YOU'RE STUCK IN THE PAST YOU WON’T CREATE A GOOD FUTURE”

Anita Tillmann on the new season, new topics and a new generation.

“We’re feeling a special vibe in Berlin at the moment. The new generation is cool, fresh, engaged. Despite the fact that we, in our 40s, 50s and up, wear the same sneakers and almost the same look as our children, it's a long time since we topped the cool list. We need the young crowd, these stars of tomorrow, their style, their ideas and their unconventional and open ways of thinking. Everyone should come to Berlin to meet them, listen to them, or at least watch them. If you only look to the past you won't create a good future.”

CRAFTING STORIES.
“Berlin feels reckless, flexible, sometimes wonderfully aimless, unconstrained and unpredictable, which gives my creativity a huge boost. I am fascinated by always meeting people from all over the world who have chosen to make Berlin their base so that they can be free and creative, because Berlin offers the space to do that – whether in a studio, or at WeWork or Berghain.”

Anita Tillmann on the new season, new topics and a new generation.

“We’re feeling a special vibe in Berlin at the moment. The new generation is cool, fresh, engaged. Despite the fact that we, in our 40s, 50s and up, wear the same sneakers and almost the same look as our children, it's a long time since we topped the cool list. We need the young crowd, these stars of tomorrow, their style, their ideas and their unconventional and open ways of thinking. Everyone should come to Berlin to meet them, listen to them, or at least watch them. If you only look to the past you won't create a good future.”

CRAFTING STORIES.
“Berlin feels reckless, flexible, sometimes wonderfully aimless, unconstrained and unpredictable, which gives my creativity a huge boost. I am fascinated by always meeting people from all over the world who have chosen to make Berlin their base so that they can be free and creative, because Berlin offers the space to do that – whether in a studio, or at WeWork or Berghain.”

CHANGING STORIES.
“Only 9 per cent of the 9.1 billion tonnes of waste plastic that accumulates around the world was recycled and 12 per cent was incinerated. We give talks daily on the theme of avoiding plastic and we are working with the City of Berlin on concepts for a plastic-free Fashion Week. Only together can we shake things up.”

TELLING STORIES.
“Emotionalisation begins at the trade show stand rather than in-store. If the sparks don't fly at the trade show it will be tricky to tell the brand story or implement the presentation of the brands across the sales areas. Firstly, the aim is to use key looks and storytelling to capture buyers’ attention and make statements. We are working together with the brands on showcasing differentiating factors and genuinely presenting something new. Secondly, we recommend bringing young sales staff along to Berlin as well, to internalise this dynamic as well as the brand stories; and to then make these stories come alive for end consumers across the sales areas.”

 

 

 

More information:
PREMIUM GROUP
Source:

PREMIUM GROUP

(c) alvanon
02.04.2019

HOW ALVANON KEEPS IMPROVING JEANS

It is denim season again and we all eagerly anticipate what’s next; what will follow on from trends in eco-responsible production, gender adaptability in styling and innovations to deliver true consumer personalisation? What will be the big new denim story? Is the skinny jean dead yet?

Whether it’s the re-invented five pocket jean with wide or tapered leg shaping or a chino style sitting high at the waist, one thing remains constant- jeans must fit perfectly! Consumers face this problem every season, as brands adopt new design trends. As an industry how can we best deliver fashion, newness and also democratise fit?

It is denim season again and we all eagerly anticipate what’s next; what will follow on from trends in eco-responsible production, gender adaptability in styling and innovations to deliver true consumer personalisation? What will be the big new denim story? Is the skinny jean dead yet?

Whether it’s the re-invented five pocket jean with wide or tapered leg shaping or a chino style sitting high at the waist, one thing remains constant- jeans must fit perfectly! Consumers face this problem every season, as brands adopt new design trends. As an industry how can we best deliver fashion, newness and also democratise fit?

More information:
Denim alvanon
Source:

alvanon