From the Sector

FIRE+ICE introduces as a special highlight in the Fall/Winter season 2022 an exlusive collaboration with acclaimed American artist Gregory Siff. Gregory Siff is best known for his highly emotive style, which merges abstraction, pop and action painting. By using inks, acrylic and spray paint, he creates iconic elements, capturing time and nostalgia.

Gregory Siff applies his hand-signature in a special print story and creates iconic elements out of FIRE+ICE’s unique DNA and story, which begins with Willy Bogner’s 1986 film. He creates artworks in black and white or combined with bright colors, which are applied to the FIRE+ICE styles using various print and jacquard techniques.

From 7 - 9 July, the who's who of the fashion industry and the entire fashion ecosystem will finally meet again in person at the events of the Premium Group at Messe Berlin! For business and exchange, for new experiences and impulses, for new brands and above all for one thing: for a new togetherness!

As usual, the trade shows PREMIUM and SEEK as well as the conference format FASHIONTECH are reserved for business professionals - who can find inspiration on site entirely. With the new D2C festival ‘The Ground – Celebration of Style & Culture’, young consumers and fashion enthusiasts from GenZ and GenY as well as the international community living in Berlin are invited to the exhibition grounds for the first time.

More than fashion: 360-degree inspiration at The Ground Festival
At The Ground, industry professionals meet young enthusiasts to inspire each other and discover new worlds. The Ground presents a completely new mix of topics, brands and partners around beauty, music, sport, play, soul and talks. Fashion is the connecting element of The Ground and runs through all areas. Creative and interactive brand presentations meet pre-loved and vintage store pop-ups, inspiring panel talks, sports and mental health workshops and live performances.

In the name of peace and unity: The Ground Festival opened by #FashionUnites Parade
On 7 July, the first The Ground Festival will open with a colourful parade through the capital. Together with the PLATTE.Berlin community, The Ground is organising a parade under the motto #FashionUnites starting at noon from the Victory Column through the west to the festival location of the Berlin exhibition centre. Accompanied by a Berlin DJ, everyone is invited to take part in the parade and can register here and thus also receive free access to The Ground on the first day of the festival.

High-profile charity campaign: The Ground launches 'MUST-HAVE PEACE Merch Collection'
Due to the ongoing war situation in Ukraine, the makers behind The Ground have launched a charity campaign: the MUST-HAVE PEACE Merch Collection. In this exclusive collaboration, players and brands such as Closed, Drykorn, Eastpak, Lala Berlin, Lee and others design one piece of merch each (denim jackets, shirts, shorts, bags) that can be bought during The Ground Festival.

New hub for sustainability: the SEEK Conscious Club
SEEK has always been a magnet for brands and people who have a common vision, tackle things and get them on the road. With the new SEEK Conscious Club, there will be a separate exhibition area focusing on sustainability - more than 80 sustainable brands are joining the club already.

New brand worlds at PREMIUM
This July, PREMIUM will be divided into three sections for the first time: High, Icon and Volume. High is the new home for brands that operate in the market above the premium segment. These include Lala Berlin, Nove, Helene Galwas and Jane Kønig. Icon covers the classic premium segment from Strellson and Seidensticker to Mos Mosh and Denham to Young Poets Society and Fabienne Chapot, and Volume is the new area for commercially successful brands that approach premium from the middle of the market. Here you will find brands like Gerry Weber, Mexx, Pierre Cardin or Miracle of Denim.

The Content Stage program
The stage program will reflect all relevant topics of the fashion ecosystem as part of the new Premium Group cosmos.

• It starts on the first day of the fair, Thursday 7 July, with the popular FASHIONTECH conference.
• On 8 July, the SEEK Conscious Club will host an extensive stage program on the subject of sustainability in all its facets for the first time.
• On Saturday, 9 July, the stage will become the entertainment spotlight for The Ground visitors.

Albini Group, historic manufacturer of high-end shirting fabrics, meets C.L.A.S.S. Eco Hub, international platform for the promotion and development of innovative and sustainable textiles. Two groundbreaking companies joining forces in the name of ethical and technological development through the C.L.A.S.S. Material Hub, the section dedicated to fibers, threads, yarns and fabrics that are changing the fashion and textile industry.  The values in which Albini Group believes and the strong sensitivity to environmental issues have led the company to also address the issue of the risk of toxic and harmful chemicals in a systemic way, integrating into the production cycles activities and controls aimed at gradually eliminating their presence, with the clear objective of protecting man and the environment.

Three main research areas - innovative fibers and yarns, sustainable dyes and green chemistry - united by the task of transferring cutting-edge technologies through open innovation. Among the new projects presented is "Off the Grain," born from the collaboration with Riso Gallo, a leading rice producer in Italy. It is a new type of dye derived from the processing of a particular variety of black rice: the boiling water of the rice, which can no longer be used for the food industry, is transformed into a natural dye, resulting in significant water savings during the dyeing process.

"Grounded Indigo" is a natural textile dyestuff, born from the search for dyeing practices that are more responsible to people and the environment. For this project, ALBINI_next chose to collaborate with Stony Creek Colors, an American producer of the world's only 100% plant-based indigo that is USDA BioPreferred certified.

The third project, called "HempFeel," is an innovative hemp oil-based finishing, tipically used for cosmetic products. ALBINI_next was the first company to apply it to fabrics of different weights, compositions and structures. HempFeel replaces silicones usually used in finishing, thus reducing the release of microplastics and giving fabrics a soft and durable hand.

"When discussing values related to creativity, next-generation production and commitment to ethics and traceability, Albini is an extremely important point of reference." says Giusy Bettoni, founder and CEO of C.L.A.S.S. "This is why we are delighted with its inclusion within our Material Hub, alongside its colleagues of the responsible innovation movement. Follow us on this new common path. Next- generation solutions and nice surprises will not be missed."

adidas AG and Foot Locker, Inc. announced a new and enhanced partnership built around product innovation, elevated experiences, and deeper consumer connectivity. This enhanced relationship will establish Foot Locker as the lead partner for adidas in the basketball category, accelerate energy and hype launches, as well as include the development and expansion of key franchises across women’s, kids, and apparel. Including all Foot Locker banners in North America, EMEA, and Asia-Pacific, the new strategic partnership will target over $2 billion in retail sales by 2025, nearly tripling levels from 2021. In 2022, adidas expects to generate incremental revenues of up to €100 million as a result of the new partnership.  

Foot Locker will lead adidas' basketball offering, led by Fear of God founder and designer Jerry Lorenzo, spanning the lifestyle and performance categories, and develop exclusive positions in both areas. In addition, the collaboration will focus on key Originals franchises including NMD, Superstar and Stan Smith, and on the adidas influencer partnership portfolio. It will also include a prominent role for Foot Locker in the launch of adidas’ new Sportswear product division targeting the lifestyle consumer.

To execute the new plan, adidas will provide Foot Locker with a dedicated team to deliver an elevated consumer experience both in stores and online to help create demand and elevate the marketplace. This will involve partnership on product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend, and an elevated premium presence across Foot Locker’s entire portfolio of banners with a special focus on key cities and communities that the companies jointly serve. Lastly, to provide consumers with a seamless consumer journey, on and offline, both partners will increase their digital focus and accelerate the rollout of the adidas partner program at Foot Locker.

ISKO joins hands with Paolo Gnutti to break exciting new ground in the world of premium, luxury denim. Both will respectively bring together their expertise in advanced responsible denim technologies and refined fabrics’ elevation, resulting in special ISKO™ Luxury collections by PG, characterized by a high-end appeal.

“ISKO is thrilled to collaborate with Paolo Gnutti, one of the most respected personalities among the denim community.” claimed Marco Lucietti, Director of Strategic Projects, ISKO. “It is a wonderful moment for us to inspire the whole industry with the most revolutionary technological innovations, highly profiled to the unique needs of the luxury segment and we know that Paolo’s creative touch will bring out the very best of ISKO denim’s qualities.”

“The collaboration with ISKO is exciting on so many levels” explains Paolo Gnutti, PG founder. “The company pioneers game-changing technologies in quality, performance and sustainability for the world of denim which is extremely interesting for me to explore for the luxury aesthetic. We will be working with new and exclusive fabrics that will bring a unique twist to the world of fashionable luxury denim. Together, we will really energize the premium sector.”

ISKO is back at the Denim Première Vision in Berlin from 17-18th of May.

Cone Denim®, a leader in denim authenticity and sustainable innovation, launches a new U.S. grown hemp denim collection in collaboration with expert hemp processing innovator, BastCore. Cone is excited to expand its sustainable denim offerings and increase its support of the American agriculture industry, featuring denim made with Alabama hemp and U.S. cotton and dyed with natural indigo grown in Tennessee.

Cone Denim is honored to partner with BastCore, a team that aligns with Cone’s values and its commitment to innovation, quality, sustainability, and traceability. The pioneers at BastCore have created patent-pending technology and a proprietary process that produces clean, mechanically processed, OEKO-TEX® STANDARD 100 certified and USDA bio-preferred hemp fiber out of its operation in Montgomery, Alabama.

Cone’s U.S. Hemp Collection includes a range of fabrics featuring classic 3×1 and comfort stretch to modern workwear constructions. The collection further expands upon Cone’s sustainability and traceability practices, driving the future of the industry. The proximity of the hemp, indigo, and cotton crops in the U.S. to the company’s mills in Mexico is also key in creating the smallest environmental impact and footprint possible.

Hemp offers many key benefits in creating the next level of sustainable denim:

• More than 50% water savings occur, compared to cotton
• No chemicals, wet processing, pesticides, or herbicides are used
• Hemp grows in a variety of soils with excellent biodegradability, is antimicrobial, has high tensile strength, moisture regain content, and tenacity
• Hemp and natural indigo crops have high rates of carbon sequestration, which ultimately benefits the environment and improves the soil’s health for other crops (climate positive)

Archroma and Stony Creek Colors (“Stony Creek”), a manufacturer of traceable natural indigo dyes, announced that they have entered a strategic partnership to produce and bring to the market Stony Creek’s IndiGold™ high-performance plant-based pre-reduced indigo at scale.

Stony Creek extracts its dye from proprietary Indigofera plant varieties grown in partnership with family farms as a regenerative rotational crop.

Stony Creek Colors developed the new IndiGold™ concept as on of the world’s first pre-reduced natural indigo dyes, which was then developed with Archroma to offer a plant-based alternative to synthetic pre-reduced indigo. The dyestuff will be sold as a 20% concentration in a soluble liquid form that displays similar performance to comparable synthetic indigo products available on the market.

Stony Creek Colors evolved into an innovative leader in plant-based indigo due to its complete development of an improved agricultural value chain, from seed breeding and production to biomass harvest and extraction. The company has been selling its US grown indigo to denim mills since 2015.

The pre-reduced plant-based indigo partnership took root in 2020 when Stony Creek was looking to work with like-minded partners to produce the new dyestuff at scale. Archroma emerged as the ideal partner as the company is well known for its expertise in indigo manufacturing and application, as well as for its commitment to transform the denim industry towards creating better blue jeans.

Archroma immediately offered to support the idea of Stony Creek Colors with extensive pilot scale manufacturing trials and engaged with its network of denim machinery manufacturers to test the first samples in industrial conditions. The trials showed excellent coloration and the typical indigo wash down, as with synthetic indigo. Archroma will produce the first batches of IndiGold™ in Salvatierra, Mexico, and has other locations where the product could be made. The company will support Stony Creek Colors through its manufacturing and logistics capabilities, and its expertise in denim dyeing with customers using pre-reduced indigo.

While this development was underway, the global innovation platform Fashion for Good selected Stony Creek Colors as an innovator in its global Innovation Program. The program connects brands with innovators to work together to test, validate and ultimately scale disruptive innovations in the fashion industry to drive positive impact. Through the program, Fashion for Good facilitated a collaboration between brand partner Levi Strauss & Co. and Stony Creek Colors which was announced in December 2021. The partners will pilot the use of IndiGold™ in denim mills at scale, with the goal of unlocking key learnings around shade application and other efficiencies of this new dyestuff.

adidas and Juventus reveal the club’s 4th kit, designed in collaboration with Brazilian street artist, Eduardo Kobra. Together, the partners look to extend the borders of the sport and build connections with the realm of art to celebrate a more diverse and inclusive world.

Kobra, born and raised in São Paulo, is famed for his photorealistic street art murals which often challenge deep cultural and societal issues, and inspire and provoke thought with messages hidden within the art.

Kobra’s artistic expression and the values of Juventus draw many parallels, from being born in the streets to working as a platform for socialization that brings people together – both contributing to society, culture, and the new generations.

With adidas’s focus on creativity, telling real stories about real people, and the belief that sport has the power to change lives, the collaboration carries a powerful and unified message that helps bring to life the most authentic side of football.

The jersey design is instantly recognisable as one of Kobra’s own, featuring his signature geometric style with the use of bright colours and bold lines, allowing the club’s diverse fanbase to express itself in a different way. The adidas and Juventus logos are embroidered into the fabric with the jersey finished by Kobra’s distinct signature as a back neck sign off.

“What we express and the way we do it speaks about who we are. We cannot be our best version if we don’t embrace diversity. Our differences are what makes us unique, which is why adidas and Juventus have been such perfect partners to work with on this special project. I hope it resonates with people as much as I enjoyed creating the artwork for it,” said Eduardo Kobra.

The new jersey is made with recycled materials, putting sustainability at the heart of the garment. It features the latest in adidas’ temperature regulation technology, AEROREADY – FEEL READY.

• Flat knitting is one of the most versatile textile forming technologies. What is possible here is shown by STOLL's regular trend collections.
• STOLL from the KARL MAYER Group launches its new "WONDERFUL" trend collection

The latest compilation of inspiring designer pieces is entitled "WONDERFUL". On display are wonderful products designed to make the viewer pause and marvel. "WONDERFUL" shows what it means to create wonderful knitted articles. In today's world, moments of true wonder seem rare, but with the right technology, creative visions become products that inspire and amaze. With STOLL's technological solutions, wonderful product ideas can be realized for everything that is important to us: our children, our home, our appearance and our well-being.

Accordingly, the new trend collection serves different areas of application: Extraordinary STOLL-knit and wear® products in the new gauge of E 10.2 and in established gauges, such as E 7.2, inspire the market for seamless articles. Extravagant combinations of intarsia, STOLL-weave-in® and STOLL-ikat plating® techniques create novel pattern possibilities, material usages and color impressions. The possibility of individualization is supported by selected products via STOLL-autocreate®.

The trend collection causes amazement, but also stands for responsibility and environmental awareness. One chapter presents a sustainable footwear fabric solution that was created in collaboration with renowned players in textile value creation.

"WONDERFUL" was launched in March 2022. The first presentations took place in front of customers in Italy and were a great success. "Our "WONDERFUL" designs were very well received. Some customers have adopted the new pattern options contained there directly into their current collection, and ordered the necessary technical kids to convert their machines," explains Jörg Hartmann, Head of Fashion & Technology at STOLL with satisfaction.

Global Fashion Agenda (GFA), the non-profit organisation that fosters collaboration on sustainability in fashion to drive impact, has forged a new alliance with UN Climate Change secretariat (UNFCCC) to accelerate the fashion industry’s climate action.
 
The Fashion On Climate report projects that if the fashion industry does not accelerate its response to climate change, by 2030 it will produce around twice the volume of greenhouse gas emissions required to align with the Paris Agreement global warming pathways by 2050. With the urgent need for industry transformation, the new alliance between GFA and UNFCCC will accelerate the impact of the UN Fashion Industry Charter for Climate Action which aims to drive the fashion industry to net-zero emissions no later than 2050 in line with keeping global warming below 1.5 degrees.
 
The collaboration will be activated around the organisations’ prestigious forums including GFA’s Global Fashion Summit and UNFCCC’s annual Conference of Parties (COP). Through these forums, the organisations will collaborate to unite fashion leaders and core stakeholders to facilitate knowledge sharing, impactful partnerships, and the implementation of bold actions needed to meet the Fashion Charter targets.
 
Global Fashion Summit: Copenhagen Edition 2022, the leading international forum for sustainability in fashion, will take place on 7-8 June in the grand setting of the Royal Opera House, Copenhagen, Denmark. Under the theme ‘Alliances For a New Era’ - the Summit will endeavour to form previously inconceivable alliances within the fashion industry and also examine atypical cross-industry alliances, in a bid to accelerate the transition to a net positive reality.
 
UNFCCC will, through the Fashion Charter, contribute to the Summit content, where they will share insights on its progress and what further solutions are needed. UNFCCC will also hold its annual Fashion Charter meeting at the Summit, where the organisations will convene relevant experts to join resources and discuss tools that can enable the sector to achieve its climate targets laid out in the charter. The alliance will also continue for future editions Global Fashion Summit in other locations, in addition to Copenhagen.
 
Beyond the Summit, GFA and UNFCCC will continue to work together to elevate publications and reports, such as the Fashion CEO Agenda, and inform Fashion Charter meetings during COP27 to raise awareness among leaders on the most pressing issues and priorities and urging commitments from industry leaders to drive change within social, environmental and circular dimensions.
 
Federica Marchionni, CEO, Global Fashion Agenda, says: “GFA is striving to create impactful alliances that can accelerate the fashion industry’s transition to a net zero reality. We are therefore thrilled to be collaborating with UNFCCC as its Fashion Charter is an essential tool to mobilise the necessary industry transformation. Through our collaboration, we hope to bring together core fashion stakeholders, foster pre-competitive collaboration and provide even deeper insights and guidance to advance progress.”
 
Niclas Svenningsen, Climate Action manager, UNFCCC, says, “We are excited for this opportunity to reinforce our collaboration with the Global Fashion Agenda. The climate crisis is today the paramount issue for the fashion sector to address. While the Fashion Charter brings together a wide range of stakeholders to work collaboratively on solutions, the Global Fashion Agenda is an important venue for broader sustainability discussions in the fashion sector. We see many opportunities for further strengthening and highlighting both the sustainability and the climate work through this collaboration.”