From the Sector

• Collaboration with Red Points addresses consumers’ increasing expectations on transparency and highlights Lenzing’s commitment to trademark protection
• Protects interest of Lenzing customer and partners who are making real efforts to enhance the transparency of their value chains
• Builds upon Lenzing’s overall brand protection efforts that verify the authenticity of fibers up to the end products

Lenzing Group, a global producer of wood-based specialty fibers, has announced a partnership with Red Points, a company in online IP infringement detection and removal, to strengthen Lenzing’s existing brand protection efforts globally and enable round-the-clock brand monitoring services. As Lenzing’s textile brands TENCEL™, LENZING™, ECOVERO™, as well as nonwovens brand VEOCEL™ continue to generate widespread demand from industry partners and customers worldwide, it is becoming increasingly important to protect the company’s trademarks and provide full visibility into the brands’ presence online.

Protecting the interest of Lenzing’s partners and consumers
Red Points provides the ideal technology solution to help Lenzing monitor and remove unauthorized use of its trademarks and counterfeits online. The technology works by using Artificial Intelligence (AI) to automatically detect intellectual property infringements of Lenzing’ trademarks with high accuracy and efficiency.

Brand protection is just one of Lenzing’s ongoing proactive measures aimed at enhancing transparency in the supply chain and protecting the interest of Lenzing’s partners by ensuring they are purchasing genuine Lenzing fibers which meet their high standards.

In 2018, Lenzing launched the Lenzing E-Branding Service which allows Lenzing’s customers, retailers and brand partners to effectively use trademarks in their marketing materials. The platform has been welcomed by partners globally as it continues to deliver value to the fashion, textile and nonwoven sectors by facilitating the traceability of Lenzing’s fibers and enabling customers to promote them effectively.

The adidas TERREX HS¹ is one of the first knitted products to be made in part with Spinnova technology. At least 30% of the fabric in this mid-layer hiking hoodie comes from wood-based SPINNOVA® fibres (other fibres)* and 70% from cotton (organic).

Adidas is committed to helping End Plastic Waste via a three-loop strategy that consists of using recycled materials, materials that can be made to be remade and in the case of Made with Nature, products created in part with natural ingredients, such as the adidas TERREX HS¹.  

The first product to emerge from this partnership, the adidas TERREX HS¹ mid-layer is a piece of multi-functional gear that works on the trails and then rolls up into its hood for easy storage or to create a pillow on longer adventures. It was designed using UNITEFIT – an all-gender fit system created with a spectrum of sizes, genders, and forms in mind.

Made in part with Spinnova technology , a minimum of 30% of the fabric in the adidas TERREX HS¹ comes from wood-based SPINNOVA® fibres (other fibres)* that are made by grinding wood pulp with water into a paste and then spun into a textile fibre.

The product also works with the material’s natural color. Since no dyeing or bleaching is applied, in turn this uses less water compared to the standard dyeing process.

* (Rayon) in US, (New type of cellulose fibre) in China

ITM 2022 hosted textile technology leaders in Istanbul for 5 days, presenting the latest innovations in every field of textile from weaving, knitting, yarn, digital printing, finishing to denim. The ITM 2022 Exhibition, where a business volume of over 1.5 billion Euros was created in 5 days, accelerated the Turkish and world economy.

Organized by the partnership of Teknik Fairs Inc. and Tüyap Tüm Fuarcılık Yapım Inc., ITM 2022- International Textile Machinery Exhibition was held at Tüyap Fair and Congress Center between 14-18 June.  ITM 2022 Exhibition, attended by 1280 companies and company representatives from 65 countries, was visited by 64,500 people from 102 countries, consisting of 44% international and 56% domestic visitors.

Turkey became a Supply Center at the ITM 2022 Exhibition
The successful sales graph achieved at the ITM 2022 Exhibition proved that the difficulties experienced due to the pandemic for the last 3 years have been left behind. Turkey has become a supply center for European, Middle Eastern and African countries, especially with the disruption of the supply chain in Far East countries, including China. The profile of the professional visitors visiting the ITM 2022 Exhibition revealed that in the new world order that has shifted after the pandemic, the trade network has also changed hands and new players have appeared on the scene. The fact that manufacturers from all over the world such as Andorra, Angola, Honduras, Peru, Seychelles, Sierra Leone, Brazil, Sri Lanka, Tanzania, Egypt, Iran, and Oman purchased a large number of machinery and signed collaborations at the ITM 2022 Exhibition has proven this.

Exhibitors of ITM 2022 enlarge their stands for ITM 2024
Many company officials, who stated that they have achieved a sales graphic far above their expectations starting from the very first day of the ITM 2022 Exhibition and that they have hosted visitors from all over the world, decided to enlarge their stands at the ITM 2024 Exhibition. During the exhibition, companies visited the registration application points and applied for ITM 2024 participation.

The next meeting of the ITM and HIGHTEX Exhibitions will be held in Istanbul between 4-8 June 2024.

• Bluesign announces partnership with SCTI

Bluesign has teamed up with Sustainable Chemistry for the Textile Industry (SCTI^TM) to develop a sustainable chemistry index that shall provide a standard communication guide for chemical suppliers, manufacturers, brands, and NGOs.

The first-of-its-kind index is intended to inspire change in the industry by making it easier for stakeholders to assess the sustainability of textile chemical products against the highest standards while safeguarding the intellectual property (IP) of participating chemical companies. IP protection is critical to ensuring ongoing investment in sustainable solutions.

Chemical products, such as dyes and textile auxiliaries, are often characterized with the attribute of “free of a certain substance”. Rather than prioritizing ingredients only, the bluesign^® SYSTEM already goes beyond this. The chemicals and the production site where they were created must meet certain criteria regarding environmental performance, occupational health and safety, and product stewardship performance to be bluesign^® APPROVED.

The sustainable chemistry index will be reserved for substances that offer transparency on a number of additional indicators including the chemical’s circularity viability, greenhouse gas emissions during production, and the source of the raw materials. The sustainable chemistry index will also require that the downstream use of the chemical is optimized, meaning, for example, that it promotes resource saving in textile finishing. Additionally, excellent corporate governance paired with well-defined environmental and social (ESG) goals will be a pre-condition.

SCTI^TM is an alliance of leading chemical companies that strives to empower the textile and leather industries to apply sustainable, state-of-the-art chemistry solutions that protect factory workers, local communities, consumers and the environment.

Bluesign will implement and manage the sustainable chemistry index as an independent authority with a holistic approach to helping companies throughout the textile supply chain improve their sustainability performance.

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group unites its various show locations to one cosmos for SS23 at Messe Berlin. The PREMIUM and SEEK shows will be joined by two further components— The Ground is a D2C creative platform for brands and consumers to meet, connect, and collaborate through one-of-a-kind experiences, engaging content, and innovative products, while FASHIONTECH, features masterclasses and panel discussions from the fashion industry’s most brilliant minds. A calendar of content includes deep dives into strong, successful, and sustainable strategies. As part of the content offer, JOOR will facilitate a masterclass on ‘Digital Wholesale’ and a future-looking roundtable discussion with four leading fashion brands on the FASHIONTECH stage.

Throughout the duration of the show, in-person buyers and visitors will have the ability to shop via the Premium Group mobile app. By simply scanning a brand’s corresponding QR code, visitors will link to the brand’s custom profile on JOOR Passport and be able to shop collections directly on the platform. JOOR Passport will also extend the duration of the shows by up to three months, allowing brands to continue wholesale selling digitally outside the window of the physical show.

JOOR and Premium Group’s flexible hybrid format allows visitors and brands a seamless digital and physical introduction to each other and their collections, the opportunity to connect in an efficient, effective, and longer term way, and the convenience to shop the show 24 hours a day from anywhere in the world.

Brands participating include Drykorn, Closed, Bertoni of Denmark, Veja, Ecoalf, Wrangler and Absolut Cashmere.

The ITMC 2022 conference, which will take place at the BAnQ from September 19 to 21, 2022, is aimed at attendees from various sectors of the textile industry. Its interdisciplinary approach is the key to maximizing the potential and development of textile materials and tools for various applications. The objective of the conference is to explore new ideas, effective solutions and collaborative partnerships for business growth by creating synergy between designers, manufacturers, suppliers, students and end users from all sectors and fully exploiting this potential.

The main topics are: Composites and textile reinforcement - Sustainable Production & Ecotextiles - Smart and functional textiles - Nanotechnology & Advanced Technical Textiles - Comfort & Protective Textiles - Medical Textiles - Digital Tools & Mass Customization

Keynote speakers :

• Omar Cherkaoui, ESITH : how ESITH was able to support the operators of the Moroccan textile sector during the covid-19 crisis
• Tracy Toulouse, TT : the impact and legacy of our clothing is to identify us as a nation
• Prof. Raul Fangueiro, University of Minho: fiber-based materials: from nano to macro scale
• Pierre-Alexandre Fournier, Exoskin: the role of smart textiles in the future of health
• KyoungOk Kim, Shinshu University: Patternmaking for attractive clothing for mass customization
• Marie O’Mahony, Consultant, Royal College of Art (RCA): smart materials & systems: has embracing uncertainty become vital to commercialization?
• Xianyi Zeng, Ensait: intelligent garments for online monitoring of human health and well-being
• Corinne Farace, Techtera: The collaborative approach: a major stake in meeting the challenges of tomorrow

111 companies from nine different countries took part in the 4th edition of one of the leading trade fairs in Turkey for occupational safety and health, TOS+H EXPO, from May 14-17, in Istanbul. Due to the ever-increasing importance of personal protection, occupational safety and a healthy workplace, TOS+H EXPO came just in time. Exhibitors were able to target a Turkish audience with the latest trends and products in industrial safety, health promotion at work and occupational safety management. The Occupational Health and Safety Symposium, which was organised by the Istanbul Chamber of Industry (ICI) was also very well attended on all four days. Current occupational safety and health issues were addressed and provided important impulses for establishing a prevention culture in companies in Turkey and its neighboring countries. A total of 4.309 visitors from 58 countries attended the 4th TOS+H EXPO.

“The remarkable outcome of TOS+H EXPO 2022 is clearly asserting its significance as the leading trade fair for the industry, in Turkey,” says Petra Cullmann, Executive Director at Messe Düsseldorf. “Our new partner, the Istanbul Chamber of Industries, paved the way for a high-caliber symposium with inspiring insights and intensive discussions, and our exhibitors again proved their expertise with a comprehensive overview of innovative products, equipment and services at the trade fair. We are proud to be sending clear signals in the market. We're giving a lead, both in Turkey and beyond, on the element that matters most: the individual.”

TOS+H Expo 2022 and the Occupational Health and Safety Symposium organized by the Istanbul Chamber of Industry were officially opened on May 14, 2022 by Ms. Petra Cullman, Executive Director Messe Düsseldorf and Sadık Ayhan SARUHAN, ICI Vice President. The new partnership with the Chamber of Industry will ensure the quality of the event and also strengthen the leading position of TOS+H Expo in Turkey.

“The Occupational Health and Safety Symposium, which we organized simultaneously with the 4th TOS+H Expo - Turkish Occupational Safety + Health Exhibition, was concluded with the presentations of 84 speakers in 22 sessions. Our symposium included highly interesting presentations on the environment, sustainability and labor law and was met with great interest by all parties and especially by representatives from all industrial sectors which deal with the topic of occupational safety and health at work. As ICI, we will continue to work to improve OHS processes in the next period”, said a spokesperson for the Istanbul Chamber of Industry.

Baldwin Technology Company Inc., an innovator of advanced color-management solutions and inspection technology for the printing industry, will present its “Complete Solution” for printing and inspection at the Tax Stamp and Traceability Forum, held May 16 to 18 in Malta.

Baldwin’s Complete Solution can be any combination of feeders (roll or sheet), vacuum tables, inspection systems, inkjet printers, UV ink-curing systems, reject gates and bins, sheet stackers, and real-time monitoring and reporting tools. Alongside Baldwin’s technologies, optional solution components can be joined together through partnerships with suppliers to create a world-class solution.

For advanced defect detection, Baldwin’s Guardian PQV 100% Print Inspection camera systems can be mounted on one or both sides of the product to perform 100% print-quality inspection, verify variable data and inspect the most challenging security print features. The system offers lighting options for all materials and substrates, as well as for special applications, including holograms, covert serialization, covert security features and more. The Guardian PQV can also be retrofitted to existing presses, machines and transports.
 
As part of a data-connected defect-management workflow, the Guardian PQV is a feature-rich inline defect-detection system that enables printers to find and remove defects quickly—and monitor their processes to prevent defects from occurring again or repeatedly. This technology provides complete print-quality verification from prepress through production, reporting and archiving for perfect runs.

Baldwin recently realigned its sales teams to optimize service and simplify access to its process-improvement and consumables technologies for printing and packaging customers in more than 100 countries. Two new sales professionals have since joined the team, covering smaller regional geographies and providing customers with a single point of contact for all of Baldwin’s product lines.

EURATEX has launched its EU-Ukraine Textile Initiative (EUTI), which aims at facilitating cooperation between European and Ukrainian textile and apparel companies. EUTI offers a single contact point for Ukrainian companies who seek support and cooperation with EU counterparts, and vice versa. That connection will be helpful to match supply and demand (e.g. there are many requests for supplies of fabrics), engage in public procurement, offer company-to-company support.

The service will be coordinated by EURATEX in close cooperation with UKRLEGPROM, Ukrainian Association of enterprises of textile & leather industry. Olena Garkusha, an experienced manager coming from the Ukrainian textile industry and now based in Brussels, will act as contact point.

EU exports to Ukraine reached €1.3 bln in 2021 (13th market), whereas imports from Ukraine reached €500 mln (21st place). There is potential to expand that relationship, both in the short term - to respond to urgent needs, e.g. in military and medical fabrics - but also in the longer run; as partner in the PEM Convention, Ukraine can play an important role in Europe’s textile and apparel supply chain. The proposed suspension of tariffs on imported products from Ukraine by the EU will offer further opportunities.

EURATEX Director General Dirk Vantyghem commented: “Supporting the textile industry is our way to help the people of Ukraine. We encourage our European members to connect via EUTI and develop sustainable partnerships.”

Tetyana Izovit, President-Chief of the Board of UKRLEGPROM welcomed the initiative: “Today, we have many textile and  apparel  companies in Ukraine with expertise and skilled workers; they are able and willing to work with EU, but lack the contacts, customers and supplies. EUTI will help them.”

adidas AG and Foot Locker, Inc. announced a new and enhanced partnership built around product innovation, elevated experiences, and deeper consumer connectivity. This enhanced relationship will establish Foot Locker as the lead partner for adidas in the basketball category, accelerate energy and hype launches, as well as include the development and expansion of key franchises across women’s, kids, and apparel. Including all Foot Locker banners in North America, EMEA, and Asia-Pacific, the new strategic partnership will target over $2 billion in retail sales by 2025, nearly tripling levels from 2021. In 2022, adidas expects to generate incremental revenues of up to €100 million as a result of the new partnership.  

Foot Locker will lead adidas' basketball offering, led by Fear of God founder and designer Jerry Lorenzo, spanning the lifestyle and performance categories, and develop exclusive positions in both areas. In addition, the collaboration will focus on key Originals franchises including NMD, Superstar and Stan Smith, and on the adidas influencer partnership portfolio. It will also include a prominent role for Foot Locker in the launch of adidas’ new Sportswear product division targeting the lifestyle consumer.

To execute the new plan, adidas will provide Foot Locker with a dedicated team to deliver an elevated consumer experience both in stores and online to help create demand and elevate the marketplace. This will involve partnership on product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend, and an elevated premium presence across Foot Locker’s entire portfolio of banners with a special focus on key cities and communities that the companies jointly serve. Lastly, to provide consumers with a seamless consumer journey, on and offline, both partners will increase their digital focus and accelerate the rollout of the adidas partner program at Foot Locker.