From the Sector

For buyers that prioritise having the widest range of sourcing options in one place, their best bet is March’s Intertextile Shanghai Apparel Fabrics. Boasting pavilions from Japan, Korea, Pakistan and Taiwan, individual exhibitors from Hong Kong, India, Indonesia and Vietnam, not to mention 2,800-plus Chinese exhibitors, the fair is the largest gathering of Asian suppliers under one roof for the spring / summer sourcing season. To ensure convenience for buyers, international exhibitors are grouped by country or region, while Chinese exhibitors are located in product halls including fabrics for casualwear, functional wear / sportswear, ladieswear, lingerie & swimwear, shirting and suiting, as well as for accessories and denim.

In total, around 3,300 exhibitors will showcase their apparel fabrics and accessories at the fair, with the SalonEurope zone hosting premium suppliers from Europe – including pavilions and zones from France, Germany, Italy and Turkey – while the International Hall also houses other overseas exhibitors from the likes of Argentina, Australia, Peru the US and elsewhere.

Japan Pavilion keeps ‘Banshu-Ori’ tradition alive
Organised by the Japan Fashion Week Organization (JFW), the Japan Pavilion will house 22 exhibitors and also feature a Japan Trend Corner. After the immense popularity of this pavilion with buyers in previous editions, the organisers are in a good position to comment on the trends in the local market. “The now mature Chinese market tends to seek out very different types of products and purchase in smaller batches, which is a world away from the mass-production focus of the past,” JFW commented.

Included in this edition’s Japan Pavilion are three companies from the Nishiwaki region, which is famous for its ‘Banshu-Ori’, or Banshu weave. Banshu-Ori is a yarn-dyed fabric, woven into various patterns, such as checks and stripes, with yarns that are dyed before being woven by weaving machines. This tradition dates back to 1792, and will be showcased by Bon Co Ltd, Ueyama Orimono Corp and Kuwamura Co Ltd at the fair. Bon will showcase a range of new products using this traditional technique, including organic cotton fabrics, paper yarn fabrics and indigo items. Ueyama Orimono, which boasts Japan’s largest dyeing factory in Nishiwaki, designs its own fabrics in Tokyo, and will present cotton, cotton / linen and medium-thin yarn-dyed fabrics at the fair. Kuwamura will showcase fabrics based on 100% yarn-dyed cotton, as well as cotton and cotton-blend materials.

Taiwan Pavilion the place to find innovation
The Taiwan Pavilion, with over 40 participating companies, is a guaranteed source of innovation at the fair, with a number of exhibitors also offering eco-friendly options. Some of the highlights include:

• Keen Ching Industrial: they will have a number of their patented KCC-branded zippers at the fair including a durable double-coil zipper, an invisible zipper with a movable retainer box, a track type water-repellent zipper, a curved metal zipper and more.
• Handseltex Industrial: will showcase a wide range of products including lace, jacquard and mesh, made with the likes of organic cotton and recycled polyester with an eco-friendly production process.
• Paltex: the company’s ‘From Waste to Yarn’ regeneration system involves turning waste fishing nets and plastic bottles from the ocean into polyester and nylon fabrics, membranes and trimmings.
• Superwill: their unique gradient fabric combines specialty yarns and a special knitting process, and features a thickness that decreases from top to bottom. This design allows the fabric to be tailored to different garments.
• Tri Ocean Textile: will feature its own DreamFel® high-performance filament polypropylene yarn which is lightweight, durable and environmentally friendly, and used in sports & outdoor apparel and outdoor furniture.

The Taiwan Pavilion will be full of innovative textile solutions again this edition
The Korea and Pakistan Pavilions round out the Asian offerings. Nearly 60 Korean exhibitors will showcase predominantly manmade, fancy, knitted, acetate woven, tricot, jacquard, faux leather and printed fabrics, as well as lace and embroidery, for ladieswear, while other members will feature fabrics for sportswear and outdoor wear. Those from Pakistan, meanwhile, will feature in the Beyond Denim hall and offer a wide range of denim products.  

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs also take place at the National Exhibition and Convention Center: Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, fashion garment fair CHIC and knitting fair PH Value.

Buyers looking for premium wool fabrics will be spoilt for choice at next month’s Intertextile Shanghai Apparel Fabrics. The epicentre for those with this product on their sourcing checklist is the Premium Wool Zone, with mills from the UK, Italy, France, Peru and elsewhere located here, while the Italy Pavilion also includes a number of quality wool suppliers. Rounding out the sourcing options, and adding further quality and price variety, are the 180-plus domestic wool suppliers in hall 6.1.

Some of the notable overseas brands participating this edition include Abraham Moon & Sons, Aris Industrial, Dechamps, Dormeuil, Dugdale Bros & Co, Ferla, Fratelli Piacenza, Holland & Sherry, Huddersfield Fine Worsteds, Lanificio F.lli Cerruti DAL 1881 and Scabal. The Spring Edition of the industry’s most comprehensive sourcing platform for the spring / summer season, Intertextile Shanghai Apparel Fabrics, will feature some 3,300 exhibitors from around 20 countries covering all apparel fabrics and accessories product groups.

Growing affluence in China drives demand for premium wool fabrics

While a true global marketplace for the industry’s order writers with buyers from around 100 countries expected at Intertextile Shanghai next month, much of the demand for high-end wool at the fair comes from Chinese buyers thanks to growing affluence in the country. This is evidenced by the fact that Australian wool prices are at record highs this season, with China accounting for over 70% of Australian wool exports[1]. What’s more, whereas 15 to 20 years ago most wool imported by China was re-exported, nowadays around 60% is used to produce garments for the domestic market.

Intertextile’s number one position in China ensures that high-end domestic buyers are in abundance. “The buyer professionalism here is surprisingly high,” Mr Bob McAuley, Huddersfield Fine Worsteds’ President, explained last October. “We’re looking specifically for tailors and menswear specialty stores, and these type of buyers are definitely present.” Speaking about domestic market trends, he continued: “Retailers are not able to put all fashion in stores, so the made-tomeasure market is growing, especially in China. I’m surprised each edition how many new high-end Chinese brands we meet at this fair. There’s more menswear specialty stores opening here, whereas in the US, for example, the move is more towards going direct-to-consumer and online.”

Innovation and new-season styles added to heritage brands’ collections  

Precious metals such as gold and silver are known to have been worked into garments as long as 3,000 years ago, when they were hammered into extremely thin sheets then cut into ribbons. Modern technology has made this process much more straightforward, as well as opening up new opportunities. One of these is combining wool and silver, which Holland & Sherry will exhibit at Intertextile Shanghai. Their Argento collection of Super 200's wool fabrics applies a state of the art silver ion technology finish to superfine 13.5µ merino wool. This combination provides effective antibacterial protection, counteracting bacterial odour formation and keeping the fabrics hygienic and fresh. And because the conductive properties of silver prevent the build-up of static charge, the fabrics also benefit from anti-static properties.

While most collections in the Premium Wool Zone emphasise the brands’ heritage and tradition, like Holland & Sherry, some will be introducing new or updated collections. Dugdale Bros & Co refreshed its Royal Classic superfine Australian merino wool collection last year for the first time since 1987, adding around 30 patterns drawn directly from its original archive. Abraham Moon & Sons will showcase new fabrics at the fair for spring / summer ‘19 designed by Creative Director Martin Aveyard, which take in categories of classic, casual and contemporary, with a unique use of worsted, linen and cashmere combinations.

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs also take place at the National Exhibition and Convention Center: Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, fashion garment fair CHIC and knitting fair PH Value.

At Milano Unica, as key inspiring article, ILUNA presented an exclusive and elegant lace long dress, created in collaboration with Valery, starting from an all over textronic ultralight lace with a complex organic design completely made of recycled materials, using ROICA™ Eco-Smart family, a world-first range of responsible made premium stretch yarns, demonstrating, once more, how the two leading innovators continue their close partnership to present the most “advanced” and responsible solutions to the market today.

Nevertheless, for ILUNA smart innovation is not just a project even, at its space at Milano Unica visitors will had the opportunity to discover the new collection and also to experience and touch the latest boundaries of lace smart innovations. This season novelties include:

1. Green Label collection, the Iluna dedicated range featuring a new responsible approach in respect of the planet and people, able to deliver innovation, beauty and quality, at 360°. This season, in addition to the all over, jacquard, double jacquard and mesh offer, the line is also featuring  new stretch Galloon laces fully made with GRS certified recycled  materials, including the stretch thanks to the introduction of the unique ROICA™ sustainable yarn part of the ROICA™ Eco-Smart family. 
2. ILUNA is also proud to introduce a worldwide première: Eco- Smart family made of sustainable yarns allover laces made with NAIA cellulosic fiber by Eastmann combined with ROICA™ premium stretch sustainable yarn   realized on warp knitting jacquard looms. A unique innovation, with an interesting look & feel combined with a special softness!  
3. ILUNA has strategically included in all their stretch laces only ROICA™ Eco-Smart family of sustainable yarns since some time. The company is pleased to introduce the latest version of this yarns that are able to deliver 3 functions in one:  premium stretch, sustainability combined with the ROICA™ Colour Perfect family function offering excellent flawless and world unique colour dimensions, homogeneity.
4. For the salon, another première:  in cooperation with ROICA™ and Cupro by Asahi Kasei, Iluna is pleased to introduce ‘Smart Bucket Bag’ as a  special  limited edition gift. In origin, this was a roomy bag shaped like a bucket taller than it is wide with a rounded bottom. It first came to fashion in the 1900's, from a pouch with a string and a hardened bottom. Federica Annovazzi idea started from the traditional shape, but it went way beyond and imade it contemporary by smart materials and manufacturing. A beautifully crafted ‘double face recipe’ made  combining a luxurious Cupro fabric by Infinity with an Iluna stretch Double face Smart Bucket bag lace designed and produced with ROICA™ Eco-Smart family of sustainable yarns. The bag is manufactured exclusively by Made in Carcere a cooperative of women in rehabilitation, so creating a useful social exchange as well as a responsible and smart one. The Made in Carcere brand was founded in 2007, thanks to Luciana Delle Donne, founder of Officina Creativa, a non-profit social cooperative.
5. ILUNA can also boast its new STeP (Sustainable Textile Production) certification by Oeko-Tex, a certification that clarifies and communicates the company’s sustainable production commitment. In addition to this, all products are Oeko-Tex 100 certified.

ILUNA’s newest digital programs:

• ILUNA has created the new e-shop offering its exclusive materials to smaller companies looking for added values as: creativity, innovation, made in Italy and responsibility. 
• The whole collection is also visible online at its web site, previous registration, and orders can be done directly online always aiming to customers care.

Today ILUNA represents the largest European lace producer, and thanks to its journey toward the most contemporary way to innovate that includes responsibility, has also become a reference point in the international market for a lace offer that is beautiful, innovative and responsible at the same time. An alchemy of design and sustainable innovation, the only eco-fashion line that includes lace and stockings, capable of combining ethics and high quality standards with a fashion image of bright and deep colors. 

The need for real dialogue becomes ever more crucial
Amid reconstruction, the world is facing severe realities. In the midst of political disorder, environmental problems, and social scandals, how do we seek the light within the darkness of chaos? As societies become inundated with global waves of conflicting news, the need for real dialogue becomes ever more crucial. Personal interaction is irreplaceable – communicating with nature, reading the signs, and sensing the wind. Creating emotional connections with others and opening the mind to rationality. Now is the time to solidify core values with responsibility and identify key essences of life.

The view from a fashion perspective: toughness and resilience
How will fashion respond to these ever-changing turbulent times? Will fashion allow other elements to penetrate our lives whilst innumerable other issues make their presence felt? Fashion is meant to console, to provide a retreat during unpredictable times. At its core, fashion represents unhindered confidence and allows us to freely express ourselves. Let us address how to best confront negative forces through fashion and mindful resilience.

Intertextile Directions Spring / Summer 2019 Trend Forum
Developed by renowned trend experts from Tokyo, New York, Milan and Paris, the Intertextile Directions Trend Forum will present three trends for Spring / Summer 2019 under the overall theme ‘Dialogue’: @ sense, # couture and e. native. Exhibitors’ fabrics will illustrate the colour, fabric and print styles of each trend.

Overall colour trends
This season witnesses an enriched palette, encapsulating a refined and premium feel. Refreshing and vivid colours introduce a sense of vitality and elicit creativity.

As well as the international trends for Spring / Summer 2019, three Fabrics China Trend Forums will illustrate the domestic trends for ladieswear and menswear, as well as a ‘Fashion Focus’ area. A number of seminars will also be held to give more insight into the S/S 19 trends.

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs also take place at the National Exhibition and Convention Center: Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, fashion garment fair CHIC and knitting fair PH Value.

Die PREMIUM GROUP ist Veranstalter der internationalen Modemessen PREMIUM, SHOW&ORDER, SEEK, BRIGHT und PREMIUM ORDER MUNICH sowie der Innovationskonferenz FASHIONTECH. Mit diesen Events positioniert sich die PREMIUM GROUP als führender Veranstalter und als Innovationsspitze innerhalb der europäischen Messelandschaft.

­„Das war ein guter Saisonstart für uns. Alle Messeformate und Events sind sehr gut besprochen und besucht worden. Die Zusammenlegung von PREMIUM und SHOW&ORDER war richtig und wichtig. Der Fokus auf die Experiences, die auf allen Plattformen umgesetzt wurden, kam sehr gut an. Viele Brands haben richtigerweise in den Standbau und in das Storytelling investiert, um ihre Marken und Kollektionen zu emotionalisieren, und davon vor Ort profitiert. Die SEEK wurde unterm Strich als die coolste Plattform bewertet, die den Zeitgeist am treffendsten abbildet. Die Stimmung war aufgeladen, der Style der Community progressiv und jung, Berlin-like. Auffallend jung ist auch die neue Generation der Besucher in der Arena. Was uns freut, ist der Erfolg des European Skateboard Awards mit der BRIGHT, moderiert von der amerikanischen YouTube-Ikone Gary Rogers (Skateline). Das Publikum kam aus der ganzen Welt und den Brandaward hat dieses Mal Palace gewonnen – mit Abstand eine der gefragtesten Marken im Bereich Urban- und Streetwear. Wir blicken auf drei Tage erfolgreiches Messebusiness zurück und sind zufrieden mit der Frequenz und vor allem mit der Qualität der Besucher. Die Anzahl der Besucher lag etwas höher als in der Sommersaison und entspricht ungefähr der Anzahl der vergangenen Wintersaison. Auf allen Events liegt der Fokus nach wie vor auf Business, Community, Kommunikation, Emotion und Inspiration. 

Das geballte Angebot lieferte den Retailern ideale Voraussetzungen, die Trends, die wir in den verschiedenen Hallen definieren, zu sichten und für ihre Sortimente zu ordern. 
Mit dem Umzug ins Kraftwerk und der Partnerschaft mit der Messe Frankfurt wurde das erfolgreiche Konzept der FASHIONTECH mit der FASHIONSUSTAIN um einen weiteren Tag ergänzt. An beiden Tagen war die Konferenz ganztägig voll besetzt. Damit hat sich das Kraftwerk als Innovation & Future Hub während der Fashion Week etabliert.“

• Unique ROICA™ Premium Stretch Innovations for the Active Wardrobe Debuts @ ISPO Brandnew Village
• Hall B4, Booth No. B4.430 BN 02 Munich 28th-31th January 2018

Come and enjoy a real dedication to Responsible Innovation and Wellbeing in our new ROICA™  booth experience for Fabric Innovation inspiring the ROICA™ Active Wardrobe and the international ROICA™ Closet. Together, they will guide you to new hi-tech performance solutions in our partners unique stretch ideas, designed to meet both contemporary business and astute consumer desires. These latest ROICA™ innovations will be presented within the special ISPO BrandNew arena, a new high visibility concept of creativity revealed inside ISPO that truly matches the core DNA and values of the ROICA™ premium stretch brand.

ROICA™ will present The Modern Wardrobe concept in 3 distinct dimensions.

Together they bring to life our new stretch solutions that fit the supply chain for our target consumer confirming a clear brand identity that redefines performance creativity.

1 ROICA™ ACTIVE WARDROBE: Come and see leading commercial fashion ranges ready for the Summer 2018, that include the ROICA™ Eco Smart family and the ROICA™ Feel Good family of unique premium stretch yarn solutions.

2 ROICA™ INNOVATION: Here you can find the latest textile performance innovations from our partner mills to inspire even more brand creativity.

The ROICA™ Fabric Gallery is a rich and varied fabric offer that focuses on:
•    The revolutionary ROICA™ Eco Smart family of sustainably designed stretch yarns. These yarns are either GRS certified, or have the Cradle-to-Cradle Innovation Institute GOLD LEVEL certificate for material health, plus the Hohenstein Environment Certificate, where at its end-of-life, it smartly breaks down releasing less harmful materials. These unique commercialized solutions suites for intimates, athleisure, sportswear, and more.
•    The unique ROICA™ Feel Good family promises a new level of performance with ‘feel-good comfort’ and freshness. The ROICA™ CF yarn delivers an odor-neutralizing durable function in wash and wear because its active ingredient is locked inside the yarn and only requires a modest % to perform in most fabric structures.
•    A new ROICA™ Stretch Energy™ is a truly verified heat-generating system that combines a customised ROICA™ polymer with special fabric structures where a stretch and recovery action produces real warmth, maintaining support during exercise.

3 ROICA™ CLOSET: In this zone you can explore new ROICA™ garment designs from our experimental laboratory, using innovative Japanese fabric creativity.

Also at our ROICA™ booth, you will be able to explore sister brand Cupro innovations, designed responsibly for a new, luxe view of athleisure sportswear.

Today, the ROICA™ premium stretch brand sets the highest quality standards that are uniquely specialized and certificated perfectly focused on responsible performance for the active sportswear, swimwear and athliesure wear categories, making it the ‘smart-fit’ for the ISPO BrandNew Village presentation.

Mit einem neuen überraschenden Konzept, das sich von den üblichen Messekonzepten abhebt, präsentiert die SHOW&ORDER ein umfassendes Portfolio aus 200 Fashion-Kollektionen aller Segmente, die im Kontext mit Retail-Experience-Produkten und -Konzepten begeistern und inspirieren.

Nach dem Auszug aus dem KRAFTWERK Berlin findet die SHOW&ORDER im Januar 2018 zum ersten Mal in der neuen Location statt, dem KÜHLHAUS in direkter Nachbarschaft zur PREMIUM und auf dem Gelände der STATION Berlin. Der Location-Wechsel geht einher mit der Verwandlung des KÜHLHAUSES in einen erlebbaren Retail Experience Space, der weniger an eine traditionelle Messe-Location erinnert und vielmehr dem Look & Feel eines Departmentstores entspricht.

Auf sechs teilweise offenen Galerie-ähnlichen Etagen, die nach internationalen Fashion-Metropolen benannt sind, präsentieren sich ca. 200 Fashionbrands im Kontext mit Beautyprodukten, Interior- und Designstücken, Büchern, Kunst, Musik und Magazinen sowie innovativen Food-Konzepten. Ziel ist es, den Einkäufern Inspiration, Storys und Emotionen auf einer Business- Plattform anzubieten und sich durch ein individuelles Sortiment sowie außergewöhnliche, auf den Einkäufer abgestimmte Konzepte und Aktivitäten im globalen Wettbewerb hervorzutun.

5TH FLOOR NEW YORK: EXPERIENCE SPACE

Die oberste Etage ist der pulsierenden Metropole New York gewidmet. Hier befindet sich die große Experience- und Event-Area, die zu einem abwechslungsreichen Angebot aus Beauty-Anwendungen, Services und jeder Menge Inspiration einlädt. Natürlich werden auch hier Kollektionen gezeigt.

4TH FLOOR COPENHAGEN: INTERIOR & DESIGN MEET BEAUTY & FASHION

Die vierte Etage ist ein geschlossener Raum und der dänischen Hauptstadt Kopenhagen gewidmet. Hier findet sich ein Mix & Match nach dem Motto „Interior and Design meet Beauty and Fashion“ mit Marken wie Diamonds&Pearls, Anju Vig Parka, Just Cashmere, Rue de Femme, Jaques Britt oder Sendra Boots. Eine Besonderheit ist die Präsentation des Zusammenschlusses dänischer Marken, vorgestellt vom Königlich Dänischen Generalkonsulat. Zu den Brands gehören unter anderem Barberian CPH, Charlotte Lebeck, Graumann oder Izabel Camille. Den ganzen Tag über werden handmade & organic Lakritze von Lakrids by Johan Bülow angeboten, eine Innovation, die vier Stunden lang im Slowcook-Verfahren zubereitet wird. Es handelt sich um das weltweit erste organische Lakritz auf der Basis von Kakaobutter und Agavensirup. Zudem gibt es drei DIY-Lakrids-Workshops, bei denen Lakritze selbst geformt, verziert und gewürzt werden können. Jeder kann sein Lakritz in einer schwarzen Metalldose mitnehmen.

3RD FLOOR MILANO: SHOES & ACCESSORIES

Was wäre eine global angelegte feminine SHOW&ORDER ohne Schuhe und Accessoires? Der Schuh- und Accessoire-Floor befindet sich auf der dritten Etage und ist nach der italienischen Modestadt Mailand benannt. Der Aufbau zieht sich thematisch vom Airspace im Zentrum der Etage nach außen hin weg. Entlang der Galerie befinden sich die upcoming Labels der internationalen Schuhlandschaft wie Clara & Jo Baker, Carmens, mp Denmark, Sneaky Fox, Another Me, Alberville oder Pallas. Auf den umliegenden Positionen, die sich durch Image-trächtige Selbstbaustände auszeichnen, stellen sich Brands wie Copenhagen Shoes, Diesel Accessories, Nobrand, Shoe the Bear, Steve Madden, Exceed Shoe Thinkers, Tango Shoes, Grashopper oder Sioux vor. Ein weiteres Highlight der Etage ist die Kooperation mit der MilchHalle Berlin, die hier an einer Espressobar frischen Kaffee anbieten. Es gibt auch in dieser Etage wieder eine Lounge-Area von Sofacompany.com.

2ND FLOOR BERLIN: READY TO WEAR COLLECTIONS

Made in Berlin – die deutsche Hauptstadt ist als innovative und kreative Modestadt auf der ganzen Welt bekannt. Die zweite Etage des KÜHLHAUSES präsentiert diesen Spirit und zeigt ausgewählte RTW-Kollektionen. Das Besondere: Große etablierte Brands finden sich auf dieser Etage genauso wie Labels to watch, was eine sehr abwechslungsreiche Komposition für den femininen Bereich verspricht. BeFouTa, Cashmere Couture, Dixie, Hanky Panky, Hinterveld, Meisïe, Michele&Hoeven, Susanne Bommer und Laurèl zeigen hier unter anderem ihre aktuellen Kollektionen. Für das richtige Showroom-Ambiente und jede Menge Interior-Inspiration sorgt die Lounge-Area von sofacompany.com

1ST FLOOR PARIS: ACCESSORIES

Das erste Obergeschoss ist das kleine Paris der SHOW&ORDER. Paris ist nicht nur als Stadt der Liebe, sondern auch als Stadt der schönen und ausgefallenen Accessoires bekannt. Die SHOW&ORDER zeigt auf diesem Floor internationale Labels und interpretiert Paris dabei in der modernen Variante: ausgewählte Labels, die sich nicht nur durch eine breite stilistische Spanne auszeichnen, sondern auch den preislichen Rahmen weit definieren. Die Galerie-ähnliche Atmosphäre schafft den angemessenen Rahmen für die Themen „Schmuck“ und „Accessoires“. Von den weiter oben liegenden Ebenen kann auf den zentralen Teil der Etage geschaut werden, wodurch die Schmuckstände in der Mitte besonders in Szene gesetzt werden. Sie zeigen unter anderem Brands wie Abstract, Charlotte Wooning, Girlsbestfriends, Hoffnungsträger, Marjana von Berlepsch, Pernille Corydon, Yulyaffairs, Riverstone oder LeJu. Das Highlight der Paris-Etage sind die Macarons in verschiedenen Geschmacksrichtungen von Frédéric Cassel der Galeries Lafayette Berlin, die aus einem Bauchladen heraus probiert werden können.

GROUND FLOOR LONDON: RETAIL POWER BRANDS

Im Erdgeschoss, dem London-Floor, befinden sich u. a. die Marken Khujo, Gang, Freaky Nation, Bronx, Toms sowie Nümph, die sich in größerem Rahmen auf Selbstbauständen mit bis zu 100 m2 präsentieren. Durch diese Darstellung wird eine Shop-in- Shop-ähnliche Atmosphäre kreiert, die den Einkäufer in die unterschiedlichen Welten der jeweiligen Brands entführt. Das Image der einzelnen Marken sowie ihre authentische Darstellung stehen dabei im Vordergrund und werden durch individuelle Aktionen an den Ständen unterstrichen, wie zum Beispiel die Kaffeebar von Toms oder das Aperitivo-Angebot mit Käse und Wein von Gang.

Intertextile Shanghai concluded its 2017 Autumn Edition on 13 October as the strong business results and praise from the worldwide participants once again affirmed its reputation as the world’s most effective apparel fabrics and accessories trade event in terms of boosting sales and product sourcing. Knowing the fair covered an all-encompassing range of products that cater to all sourcing needs, 77,883 buyers travelled from 102 countries and regions (2016: 73,927, 90 countries and regions) to Shanghai to source. This year, Hong Kong, India, Indonesia, Italy, Japan, Korea, Russia, Taiwan, the UK and the US were the top 10 visitor countries and regions after Mainland China.

Meanwhile, a total of 4,538 exhibitors from 32 countries and regions (2016: 4,553, 29 countries and regions) also enjoyed the surge of business potential brought by this large number of high-quality trade buyers. The strong line-up of exhibitors, including 10 country and region pavilions – France, Germany, Hong Kong, India, Japan, Korea, Milano Unica (Italy), Pakistan, Taiwan and Thailand – as well as 10 Group Pavilions organised by foremost industry leaders like DuPont, Hyosung, INVISTA and Lenzing, presented a full-spectrum of innovative and fashion offerings in 11 halls across 276,000 sqm (gross) exhibition area, an increase of nearly 6% compared to 2016.

While the nature of textile trade fairs has evolved over recent years, exhibitors’ successful results at this year’s Intertextile Shanghai shows that it is still the industry’s most effective order-writing and business development trade show because it remains the event where the global industry gathers to make purchasing decisions. As a result, many exhibitors see the fair as their business growth engine, and reported positive outlooks for sales after the fair.

Exhibitor opinions
 Ms Erika Jimenez, Development and Purchasing Department, Luca Cuccolini, Spain (SalonEurope)
“A few years ago we decided to explore the Chinese market. Knowing that Intertextile Shanghai is the most comprehensive fair of its kind in Asia, there was no doubt that this would be the fair to expose our brand. Throughout the years we have been satisfied with the visitor flow and business opportunities, especially this year. There has been a good flow of a diverse range of buyers visiting our booth, and we’ve already met with abundant potential buyers on the first day. Our objective is still to get our brand known to local buyers, and by looking at the progress in the first two days, we are even expecting to get orders later on.”

Mr Jean Denerolle, General Manager, Dormeuil, France (Premium Wool Zone)
“There has been lots of visitors coming to our booth on the first two days. Joining Intertextile Shanghai is an effective ways for us to develop the Chinese market. We are happy that the organiser referred a VIP buyer to us. Overall, we succeeded in receiving orders and promoting our brands, so I am pleased with the result this year.”
Mr Max Deery, Global Director, Print Stories Ltd, (for Amanda Kelly Ltd), UK (Verve for Design)
“We are satisfied with the results this year. The Verve for Design zone is well organised, and it’s a busier year compared to last. After day one, we’ve already found more than 10 potential buyers, both old and new customers. We’ve participated in other fairs in Europe as well, and I would say Intertextile Shanghai is in line with these shows, and busier than we expected.”

Mr Luca Maderna, New Age srl, Italy (Verve for Design)
“It’s our 10th year exhibiting in Intertextile. Given the large scale, we can always find new contacts here, and it’s also a great opportunity for us to present our new collection to our regular customers.”
Mr Ederhard Ganns, Managing Director, Union Knopf (HK) Ltd, Germany
“Our target clients are mainly brand owners and resellers. I have successfully met with them and have some promising contacts. We have also developed some new connections with both domestic and overseas customers. Intertextile Shanghai is no doubt the world’s number one show.”

Ms Kang Nan Hee, Assistant Manager, R&D Textile Co Ltd, Korea (Korea Pavilion)
“This is our 10th year at Intertextile Shanghai. Every year, we participate in both the spring and autumn fairs and they have never let us down. Not only can we meet numerous new buyers in each edition, we can also keep pace with the ever-changing market trends in the fabric industry. Besides that, in terms of visitor flow, this fair has always been the strongest. Take this year’s fair as an example. In our estimation, we have already received enquiries from almost 300 buyers and agents on the first two days, which has exceeded our expectations. Therefore, we are expecting some 400 orders in total by end of the fair.”

Mr Taku Ito, Manager, Sojitz Vancet (Shanghai) Trading Co Ltd, Japan (Japan Pavilion)
“We exhibit at this show to find new customers and sales channels in China. We’ve been joining the show for a while now, and we continued this edition as we can always meet new customers – I mean, really ‘new’. This year, there were about 400 companies that visited our booth. It’s also interesting that we are getting more online apparel shops visiting us lately.”

Ms Susan Hon, B2B Marketing Communication Director, North Asia, INVISTA Co Ltd, Hong Kong (Functional Lab & Group Pavilion organiser)
“With the help of Intertextile Shanghai – the most well-known platform in the industry – we can promote our newly launched products more efficiently and enhance the influence of our brand. Our booths were packed with visitors over the three days, with many of them high-quality buyers. Intertextile has always been one of the most important trade fairs for us because of its strength in attracting a wide range of buyers, including an unrivalled number of market-leading brands that no other fairs can offer.”

Mr Martin Yang, Marketing Manager, Nilit Nylon Technologies (Suzhou) Co Ltd, Israel (Functional Lab)
“Our management is satisfied with the results as this is where we can boost our business and sales. On the first day, we’ve already met with nearly 20 potential buyers that are very likely to develop into new orders after the fair. The most attractive trait of Intertextile Shanghai is its ability in gathering large numbers of trade buyers. More importantly, the majority of them are quality buyers who aren’t only our target customers but also keen to place orders. This fair is seen by the industry as the major platform to source as it includes more industry leading suppliers, raw material providers, fabric mills and garment manufacturers compared to other similar fairs, and this is why we are here.”

Mr Syed Kamran Shah, Marketing Manager, Soorty Enterprises (Pvt) Ltd, Pakistan (Beyond Denim)
“Our objectives are to establish connections with Chinese brands and manufacturers, as well as to learn buyers’ expectations in this market. We are happy with the visitor numbers, and Intertextile Shanghai is where buyers really come to make purchasing decisions. Buyers came to talk to us and run tests on our fabrics afterwards, and usually within 2-3 months’ time, we will receive orders. We also like the idea of the Beyond Denim hall as it ensures the effectiveness of gathering and getting in touch with our target buyers.”

Mr Štěpán Kučera, Managing Director, Preciosa Components, China (Accessories Vision)
“This has been Preciosa’s third consecutive appearance at the autumn edition of Intertextile Shanghai, where we continue to see an increase in attendance by our target customers, namely high-end fashion brands from both the Chinese and international markets. Among the 200-plus buyers we met on the first two days of the fair were domestic fashion brands, sourcing managers of overseas brands, garment producers, as well as OEMs & ODMs, and we are more than satisfied with the results. Compared to similar fairs in which we have participated, Intertextile has a stronger focus on sourcing and manufacturing. International brands tend to send their sourcing teams, while local manufacturers and vendors also source here.”

Ms Shanshan Lu, Client Manger, Beijing Ecocert Certification Centre Co Ltd, China (All About Sustainability)
“As Intertextile Shanghai is the largest fair of its kind, we can always find our target customers here which are manufacturers from the Greater China area and the Asia Pacific region. The All About Sustainability zone has enhanced the exhibiting effectiveness as it creates a strong theme that attracts the right visitors to our booth. I think the visitor flow is stronger than last year. On day 1 alone, we received enquiries from over 10 potential customers which included old and new accounts. Moreover, by sharing our certifications in the seminar, our brand got further promoted in the fair. All in all, we are very pleased with this year’s outcome and very likely will return again next year.”
Worldwide buyers impressed with the unparalleled range of sourcing options on offer
While the exhibitors highly valued the fair’s ability in attracting quality, genuine buyers from around the world, these buyers were pleased to find all categories of apparel fabrics and accessories products from the entire industry under one roof.

Buyer opinions
Mr Johnny Lau, Head of Material Management, Quiksilver Asia Sourcing Ltd, Hong Kong
“The strongest trait of Intertextile Shanghai is its scale and aptitude in gathering the entire industry in one place. I believe no matter which sector of the industry or market you belong to – suiting, casual wear or ladieswear; high-end or fast fashion – you are ensured to find the right suppliers here. The fair houses a full-spectrum of suppliers which ease the sourcing process for purchasing departments like us. To maintain brand competitiveness, it is getting more important for us nowadays to know about suppliers and manufacturers from around the world, so we were also impressed with the fair’s internationalism and had unexpected returns from this trip.”

Mr Luis Alfonso Yepes Londono, Manager, Yetex SAS, Columbia
“Among all trade shows, Intertextile Shanghai is the most influential one for my business, even compared to the European shows. Not only can I find local suppliers, but the fair literally puts brands from around the globe under one roof. This morning I discussed with three local companies that match my interest. Their fabrics were of good quality and competitive pricing, so I will soon make a decision and place orders.”

Ms Zhou Jie, General Manager, Shenzhen New Look Fashion Co Ltd, China
“Intertextile Shanghai is a comprehensive trade fair, and what’s unique about this fair is its unparalleled ability in gathering both domestic and premium international apparel fabrics and accessories suppliers. Therefore, the sourcing options in this fair cater to all market demands. I can say Intertextile is a fair that all fashion brands can’t miss as one can definitely find all kids of materials here. We sent over 10 colleagues from the sourcing and design departments to this year’s fair and sourced around 80% of the fabrics we need for the next season’s collection from about eight exhibitors.”

The next Intertextile Shanghai Apparel Fabrics is the Spring Edition, held from 14 – 16 March 2018.
Intertextile Shanghai Apparel Fabrics is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. For more details on this fair, please visit: www.intertextileapparel.com. To find out more about all Messe Frankfurt textile fairs worldwide, please visit: www.texpertise-network.com.

Overseas exhibitors found the fair an effective platform to open up the Asian market
Buyers benefited from wide range of quality exhibitors

The 23rd edition of Intertextile Shanghai Home Textiles is over, with both exhibitors and buyers satisfied with the business outcomes resulting from the fair’s four days. The largest home textiles trading event in Asia was held from 23 – 26 August, attracting 1,106 exhibitors from 30 countries and regions. Given the strengthening market conditions in China the fair maintained its popularity, with the number of trade buyers increasing to 38,964 from 99 countries and regions (2016: 37,779 from 98 countries and regions). The show also attracted more international buyers this edition, with a 16% increase in those coming from abroad. “Intertextile Shanghai Home Textiles has once again proven its leading position in Asia as a business and order platform for the industry. There was a noticeable positivity from both exhibitors and buyers this edition regarding the current and future situation of the domestic market, so we are optimistic about the industry for the next year,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.

Overseas exhibitors found the fair an effective platform to open up the Asian market

As the leading event of its kind in the region, the fair successfully attracts a number of Chinese and Asian buyers every year, ensuring suppliers can develop their business further in the region. This year, seven country and region pavilions including Belgium, India, Korea, Morocco, Pakistan, Taiwan and Turkey were formed, with exhibitors from all of satisfied they could meet their target buyers.

While being in the minority at the fair, European brands still managed to catch the attention of visitors due to strong interest in their products from Asia. The Italian upholstery supplier Enzo Degli Angiuoni Spa was satisfied with the number of Asian buyers, particularly Chinese, that they met at the fair. Mr Stefano Laurenzano, Export Area Manager expressed: “A lot of visitors that saw us here last year have come back again and are serious about cooperating with us. Here you can get a lot of new contacts and discover the Asian market. We’ve had mainly Chinese buyers, but have had more Asian buyers from South Korea, India, Malaysia and elsewhere to visit us this year. We are seeing more business here in recent years.”

Being a newcomer to the fair, Iceland Duvet ehf felt the potential in China. “We’ve had enough buyers including retailers and manufacturers visiting our booth to make our participation worthwhile. The interest from the buyers has been genuine. Being a European brand helps more than at fairs in Europe as we can stand out more here,” Mr Ragnar Ludvik Runarsson, representative said.

Indian exhibitor, Paramount Textile Mills Ltd has been joining the fair for three years. “Apart from meeting our existing customers, we’ve had enquiries from potential new customers from China as well as overseas including the US and South America,” Mr Ram. M., Director of Marketing & Finance said.

Also with three years’ participation, Mr Samir Tazi, General Manager of PIF Textile Emotions from Morocco affirmed the show’s effectiveness in meeting important buyers and decision makers. “It’s easier for us to meet them here compared with some smaller European fairs. Thanks to Intertextile Shanghai, we have also met the major players in China.” Talking about this year’s result, he continued: “We were very busy. We met with more people than any other fairs. There are a lot of new buyers and also returning buyers checking out our new products.”

Participating in the Korea Pavilion, Sangwon Textile Co Ltd found the fair helpful in attracting distributors and wholesalers from Southeast Asia. Mr Jeon Hyeon Tae, Sales Manager said: “We have found about five potential and quality distributors from Taiwan, India, Philippines and Singapore on the first day. We also got to meet a number of wholesalers who prefer to buy from us directly at the fair.” He added that Intertextile Shanghai is also an ideal platform to launch new products for their existing clients.

As the largest pavilion this year, the Turkey Pavilion was in the limelight of the show, with both new and veteran exhibitors finding it useful to exhibit in Intertextile Shanghai. Bezmez Ev Tekstil did not intend to receive any orders in their first show, but was surprised to obtain three in just one day. These concrete results reassured their likelihood of coming back next year. “We definitely see the potential for Turkish products here in China as Chinese companies prefer quality products nowadays,” Mr Ayhan Bezmez, representative, further commented. Mr Fahri Goksin, Vice President of Gokhan Tekstil agreed with Mr Bezmez that Chinese buyers are in favour of new things like imported goods and Western brands. His company has been in the Shanghai fair for six years and continued to get satisfactory results. “We’re looking for retailers, wholesalers and online buyers. We’ve had all of these visiting our booth already.”

Domestic exhibitors satisfied with the number of potential customers and orders received

Recently, there is strong signs suggesting that the home textiles market in China is recovering with both imports and exports rising gradually. The positive outcome that Chinese exhibitors achieved at the August’s fair have resonated with the market condition. It is no surprise to see a number of domestic booths packed with visitors throughout the days. SohoCUT is a case in point. To them, Intertextile Shanghai is the place for actual business. “Compared with other fairs we’ve been to, this is the exhibition where a huge number of international buyers gather. We met buyers from China, Mexico, Russia, the US, India and Southeast Asia. We even got large orders for the first two days.” Mr Wheatley Weng, Managing Director said.

The fabrics of Wujiang Linwang Weaving Mill is also sought after at the fair. Being a company that do both exports and domestic trade, they are happy to connect with local and overseas customers during the show. “We’ve collected around 100 leads on the first day, of which 70% are domestic and the remaining being international. The overseas visitors are from Italy, Poland, Germany, Denmark, Chile and Korea that our products precisely meet their requirement. We see high chances of cooperation after the fair.” Mr Kenny, Sales Manager said.

Given the prevailing smart home concept in China, Somfy China Co Ltd which specialised in advanced sun-protection system has become one of the highlights at the fair. Ms Nancy Nan, Chief Executive Officer mentioned: “The visitor flow has been really high that our booth is swarmed by buyers. Amongst those visitors, there is no lack of medium to high-end customers who placed orders immediately.”

Editors assembled to promote high-end products

To cater to the ascending standards of Chinese customers, Intertextile Shanghai once again brought editors together in hall 5.1 to maximise their exposure to their target buyers. As foreign brands with subsidiaries in China, JAB and Prestigious see the growing interest in their premium products in China. “We pay attention to the changing buying habits of Chinese consumers and, as such, have started promoting a series of products under a unified lifestyle trend. It’s obvious that we are gaining more awareness from buyers at the fair,” Mr William Lin, Vice President of JAB ANSTOETZ Interior (Shanghai) Co Ltd said. He also appreciated the specific display area for imported fabrics and the organisers’ attempt to attract more designers, which helped them meet more potential customers. Apart from getting onsite orders, Prestigious Textiles (Shanghai) Ltd also considers the show a promotion platform. “There is great demand for our products in China. Though we achieved similar sales compared with last year, through this fair our brand has been well introduced to the market,” Mr Lewis Liu, Sales Director expressed.

Originating from China, Euroart Co Ltd was another editor that successfully showcased their latest collection at the fair. “It is a good time to join the most influential home textiles exhibition in Asia as we have just launched new products in May. We are satisfied as some of our existing clients plus new visitors came to our booth,” Ms Guo Jianhua, Director Assistant said.

Industry players benefit from the expanded Digital Printing Zone

The demand for digital printing solutions has been growing in recent years, especially as the industry has put more emphasis on green production. As such, the Digital Printing Zone expanded in size this edition, incorporating a Seminar Area and more exhibitors.

As an Italian company, MS Printing Solutions Srl experienced the potential of the sector in China. “The fair has been busy, and we’ve had steady flow of buyers coming through. The potential in digital printing here is just beginning. The Chinese government is pushing companies to reduce their pollution, so it has a big advantage in this regard over traditional textile printing,” Mr Walter Oggioni, Regional Sales Manager stated, adding that the company has been growing very fast globally, especially in China, Turkey, India and Pakistan.

This potential holds for domestic machine manufacturers as well. Specialising in the production of digital printing machines, Guangzhou Xu Cheng Electronic Technology Co Ltd was at the fair to meet fabrics suppliers. Mr Jesse Luo, Overseas Manager explained: “Compared with exhibitions for textile machinery, Intertextile Shanghai attracts more fabrics suppliers, which are our target clients. It helps even more as we are located in this special zone. We’ve been talking to a lot customers, including overseas buyers who are also interested in our machines.”

A series of seminars also provided opportunities for the industry to share their insights on this emerging sector. As a speaker, Foshan Sanshui Yingjie Precision Machinery believed the session was mutually beneficial for them and the audience. “Attendees are from the whole sector including manufacturers and end users, so we can discuss different perspectives. It will facilitate our improvement,” Mr Peng Jichang, General Manager said. Mr Scott Bai, representative of Huntsman Textile Effects (China) Co Ltd also benefited from visiting the zone and the seminar. “Together with seminar, the Digital Printing Zone can professionally present the current situation for the industry. When suppliers and users come together, we can discover the way to enhance this technology.”

Buyers benefited from wide range of quality exhibitors

Intertextile Shanghai is the largest trading platform in Asia with the whole spectrum of home textiles and accessories on offer. Hence, visitors, be they Chinese or overseas, can access a wide range of quality suppliers that meet their sourcing needs. Australian buyer, Mr Glenn Whitchurch from Trabeth Textiles, was impressed with his sourcing journey. “The polyester quality of domestic exhibitors has been unbelievable. What’s more, we’ve found the Chinese suppliers to be very flexible in meeting our needs, they’re clearly keen to accommodate overseas buyers.” Mr Whitchurch also commented favourably on the product range at Intertextile Shanghai compared to European fairs.

One ongoing trend at the fair over recent years is the increasing quality of domestic suppliers, which attracts buyers to come back and source. Mezanin V SRL from Moldova is a long-term supporter of the show, and place orders every year. Its Vice Director, Mr Mihail Tornea remarked: “It is an important event for us to meet new suppliers from China. We are selective with the suppliers we work with, but the Chinese companies here meet our requirements. As a sourcing event, Intertextile Shanghai is the best place to be.”

The fair’s VIP buyer programme also assists buyers in meeting worldwide exhibitors at ease. Mr Bibo Lan is the co-founder of Loft Curtains in the US and he is excited to meet lots of potential suppliers here. “The arrangement for VIPs is satisfying and it helps a lot to have my target exhibitor information in advance. The largest benefit of our visit is that we met Libeco from Belgium, while we also confirmed to work with a blackout supplier at the fair,” he said.

Chinese buyers agreed that Intertextile Shanghai is the most effective sourcing platform in Asia. “Overseas suppliers like Turkey exhibitors are our main interest. So far, we have connected with four to five exhibitors in hall 4 and will place orders with them soon. In terms of exhibitor number and the product range, I feel that the fair has improved a lot. It is my favourite show with a lot of overseas products to discover,” Mr Huang Shenghua, General Manager of Ziranfeng Home Textile Co Ltd said.

Concurrent events inspired the industry

Apart from facilitating business between exhibitors and visitors, the fair also incorporated various design elements via a series of concurrent events. These included display area like Trend Area, International Fiber Art Exhibition and Home Furnishing Crossover Exhibition where participants could find innovative designs and ideas.

This was also the first time the Andrew Martin International Interior Design Summit and the fair took place concurrently. Experts from the interior design, architecture and art sectors were invited to share and discuss their views on the transformation of design in the new information era. Mr Kot Ge, founder of a domestic interior design studio, LSDCASA was delighted to join, and shared: “This show always attracts many top interior designers and it’s my pleasure to meet them here. Interior design and home textiles are closely related and new concepts can bring along improvement.”

Intertextile Shanghai Home Textiles – Autumn Edition was organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA). The next Autumn Edition will take place in August 2018, while the Spring Edition runs from 14 – 16 March 2018.
To find out more about this fair, please visit: www.intertextilehome.com.
For more information about Messe Frankfurt textile fairs worldwide, please visit: http://texpertise-network.messefrankfurt.com.

Anlässlich des 20. Todestages von Modeschöpfer Gianni Versace zeigt die Premium Group zusammen mit dem brasilianischen Privatsammler Alexandre Stefani seine langjährig kuratierte Versace Sammlung im Rahmen des Retail-konzepts SHOW&ORDER AT KRAFTWERK BERLIN.
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