From the Sector

The announcement of a new effluent treatment plant (ETP) marks a milestone in Denim Expert's journey towards sustainability. This upcoming facility is a testament to the company's dedication to reducing its ecological footprint and safeguarding local ecosystems through advanced water management techniques.

The new Effluent Treatment Plant (ETP) being developed by Denim Expert strives for 100% wastewater recycling. As the ETP rises from concept to reality, Denim Expert embarks on a transition towards its next horizon: aligning with the Zero Discharge of Hazardous Chemicals (ZDHC) Wastewater Guidelines Version 2.0.

Denim Expert's proactive approach to sustainability has been recognized on a global scale. The company has been named 'New Champion' by the World Economic Forum and has partnered with organizations such as the Sustainable Apparel Coalition (SAC), the United Nations Framework Convention on Climate Change (UNFCCC), and the Ellen MacArthur Foundation's Jeans Redesign program. As one of the first factories to join the Partnership for Cleaner Textile (PaCT) and in the process of implementing the 3E program, Denim Expert is dedicated to achieving 100% water reuse and full reliance on solar energy, further solidifying its commitment to driving positive environmental change.

CARBIOS and Landbell Group, a global operator of more than 40 producer responsibility organizations (PROs) and a provider of closed-loop recycling solutions, announce the signing of a non-binding Memorandum of Understanding for the sourcing, preparation and recycling of post-consumer PET waste using CARBIOS’ biorecycling technology at its first commercial plant in Longlaville from 2026.  

The partnership will leverage Landbell Group’s expertise and network in the sourcing of PET packaging and textile waste which will be prepared for biorecycling. Thanks to CARBIOS’ highly selective enzyme, less sorting and washing is required compared to current recycling technologies, offering future savings in energy and water use. From 2026, Landbell Group will supply CARBIOS with 15 kt/year of PET flakes, ensuring a steady supply chain for sustainable PET production. These flakes will serve as essential feedstock for CARBIOS’ production of food-grade PTA and MEG, further re-polymerized into PET.

Through the partnership with Landbell Group in Germany, the supply of multilayer trays through the CITEO tender in France  and the MoU with Indorama Ventures, CARBIOS will have sourced over 70% of its feedstock required for the 50kt/year capacity when its first commercial plant in Longlaville, France, will operate at full capacity. Close to the borders with Belgium, Germany and Luxembourg, the plant’s location is strategic for nearby waste supplies.

Through this partnership with CARBIOS, Landbell Group will ensure that the problematic PET fractions such as multilayered, colored and opaque trays from packaging waste and polyester textile waste are redirected towards recycling. In this way, Landbell Group strengthens its commitment to the development of recycling solutions to enable a circular economy.

Refashion, a textile industry’s eco-organisation, has renewed its authority approval until 2028. 6 years during which it will continue to transform the industry in keeping with the objectives set by the French Ministry of Ecological Transition and the French Ministry of the Economy, including the objective to collect 60% of CHF (clothing, household linen and footwear textiles) placed on the market by 2028. This new period is reflected in an ambitious road map and significantly increased investment. Nearly 1.2 billion euros, financed by the marketers, will be spent on transforming the industry during this new period of authority approval.

Determined to achieve the objectives set out in the ambitious specifications set down by the Secretary of State at the Ministry of Ecological Transition, Berangère Couillard, Refashion has worked on a road map with all of its stakeholders involved in the transformation that is underway. Maud Hardy, nominated as the eco-organisation’s CEO in January 2022, started a collaborative working method that will continue throughout this new period to support areas that are key in this transformation. In the next few months, projects will begin and will visibly highlight the progress made in the three phases of a product’s life cycle: production consumption, regeneration.

Production

• Recognising eco-design initiatives through the eco-modulation of the fees paid by marketers (durability, environmental information labelling, integration of recycled materials). For marketers, these initiatives should represent the scheme’s cornerstone. The aim is to involve all stakeholders in reducing the environmental impact of products.

Consumption

• As from 2023, Refashion will spend 5 million euros minimum per year in awareness-raising activities and on information to the general public by supporting an array of local authority initiatives.
• The launch of a repair fund in 2023, in particular to prolong the usage of textiles and footwear products. More than 150 million euros will be invested between 2023 and 2028 to change the habits of the French population to increase repairs by 35% (guideline target by the ADEME 2019).

Regeneration

• Accelerating clothing, household linen and footwear collection, in particular thanks to an operational mix in the sector. Funding traditional sorting operators will remain central, but Refashion will also develop an additional operational system in order to achieve the collection target of 60% of products placed onto the market (versus 34% in 2021).
• 5% of fees paid to Refashion will go towards the redeployment/reuse funds to provide support for reuse within the remit of stakeholders in the Social and Solidarity Economy. In addition to this funding, additional funding arrangements open to all stakeholders will be established. The total budget throughout the authority approval period represents 135 million euros.
• 5% of fees, i.e., 58 million euros in 6 years, will be spent on R&D to help achieve these milestones in order to industrialise the recycling of used CHF: recyclability that is considered during the design stage; automated sorting and recycling.

The Fashion for Good museum in Amsterdam marks its 6 year journey with a special fashion exhibition focused on circularity, called What Goes Around Comes Around. Honing in on how circularity plays out in different circles of influence, the exhibition showcases inspirational displays that make tangible what a circular fashion industry will look like.

What Goes Around Comes Around pays homage to the extraordinary work of pioneering artists, innovators and designers working to shift the fashion industry with new solutions. The exhibition opens January 27, 2024 and will be open to the public for 5 months. It is the grand finale, as the Museum is closing its doors. As such it will be the Museum’s final call to collective action, which the fashion industry still so highly needs.

“We are highlighting three areas in What Goes Around Comes Around", explains curator Sophie Jager-van Duren at the Fashion for Good Museum. “First: new work by local artists Atelier Reservé and The Patchwork Family, design collectives working towards circularity, demonstrating what is happening right now. We are also showing looks from established designers BOTTER, Ronald van der Kemp and Marga Weimans, Yuima Nakazato and Nicole McLaughlin. Second, the community, with an installation for visitors to participate in, planting the seed that we need each other to change the fashion system. Lastly, the industry - honing in on examples of innovations and technologies. We invited designers to create new work with circular materials including Living Ink, MIRUM, Altmat and Biophilica.”

Today’s fashion industry is caught in a vicious cycle of ‘take-make-waste’ and this system has a growing negative impact on people and the planet. For instance, in Europe, the average consumer is responsible for 15 kilos of textile waste per year and these numbers are increasing. To address this, we need action from individuals, the industry and society alike to go from a linear take-make-waste model into one that is circular by design.

The Fashion for Good Museum is inviting anybody to come visit its final exhibition and learn from concrete examples, to understand the current state of the fashion industry, gain the tools for taking individual or collective action and be inspired by circular fashion available today.

Designing for circularity means designing without creating waste or pollution, as all materials are continually reused instead of discarded. A circular system is restorative and regenerative and reduces pressure on natural resources. The ultimate goal of the exhibition is to put circularity into practice, help people envision a circular economy based on community practices and empower visitors to take collective action, starting in the museum but extending to their homes and daily lives.

Through the exhibition and its public programme, which consists of interactive workshops and educational events, the museum functions as a community space where visitors are invited to learn, gain new perspectives and are exposed to inspiring examples, building the skills and knowledge to create positive change. The upcoming few months there are multiple events, educational toolkits and other opportunities to join us, all open for the public, keep an eye out on our website and social media channels for the latest updates.

The exhibition is open for the public from Saturday 27th of January until June 5th 2024, marking World Environment Day on June 5th as the final closing day of the museum.

There are only a few days left until the SEEK community comes together at the Station Berlin on 16 and 17 January 2024. The team around SEEK's Show Director Marie-Luise Patzelt is looking forward to welcome around 200 brands, speakers such as Jessica Arnold (Adidas), Sebastian Haufellner (Lodenfrey), Yannik Dietrich (Breuninger), Martyna Zastawna (Vogue), numerous game changers from the sustainability scene and new fashion and lifestyle inspirations.

The new alliance between SEEK and UNION Showroom presents its joint project "THE JUNCTION" for the first time. A selection of high-quality brands with a focus on craftsmanship, origin, and history will be presented in Station Berlin's exclusive loft spaces, includes brands such as A New Sweden, Bruné, Freenote Cloth, Fullcount, Godspeed, Good-Alls, Hidden Aces, Nudie Jeans, Oodoo Boots, Paltò, Viberg, White Sand, and Tenue. THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

The SEEK brand portfolio currently encompasses almost 200 brands, including 46 % conscious brands and 45 % newcomers. Buyers and visitors can look forward to brands such as Aer Scents, Bask in the Sun, Chrome, Danner, Dedicated, Givn Berlin, Hestra, Kangaroos, Novesta, Palladium, Pyrenex, Santa Cruz Skateboards, Welter Shelter and Woodbird. Newcomers include Afoam Stories, A Good Company, Dale Of Norway, Good Wool Story, Heimat, Hen's Teeth, Open Era, Pompeii, The Jogg Concept, Wax London and many more.

The SEEK Conscious Club forms the heart of the January edition and is developing into the "place to be" of the sustainability scene. Purpose-driven business practices, systematic sustainability and practical standards will become even more crucial in 2024. With this in mind, the SEEK team introduces the innovative "360 Sustainability Validation" with its partners IVALO.COM and studio MM04. The "360 Sustainability Validation" - powered by IVALO.COM and consulted by studio MM04. Customers can see brand sustainability in 8 different sustainability categories. 360 is a commercial production value chain analysis tool that provides results that are comparable. The aim is to make the complex sub-areas of sustainability in fashion more transparent and comparable. The SEEK team has been working with the sustainability experts at studio MM04 for a long time and is delighted to be part of this important step towards standardising sustainability evaluations. Participating brands in this years Conscious Club are Basic Apparel, Bread & Boxers, Cabaia, Camper, Dawn Denim, Flamingos Life, Isaora, Jan'n June, Kings of Indigo, Rita Row, Secrid, Stapf and Thinking Mu, amongst others.

Together with renowned experts, SEEK is once again presenting a content programme with live interviews, talks, panels and community classes. Speakers such as Carl Tillessen (Deutsches Mode Institut), Steffen Liese (JD Sports), Stephan Huber (Style in Progress), Penny Whitelaw (Good on You), Mimi Sewalski (Avocadostore), Valerie Vogel (Engelhorn), Cheryll Mühlen (J'N'C), Rune Orloff (Pool), Sabine Rogg (Trendbüro), Anthony Lui (A New Sweden), Patrick Bergmann (Famefact), Florian Müller (Müller PR & Consulting) will share their insights exclusively with the SEEK community. The diverse programme includes themes such as pricing and profiling success strategies in times of disruption, a "no-bullshit" guide for brand spaces, the most important LinkedIn and consumer trends for 2024, new chances for recruiting and leadership as well as mental health in fashion.

Carbios was one of eight beneficiaries selected to present the progress of its industrial project in the presence of the President of the French Republic on the occasion of the two-
year anniversary of the launch of the France 2030 investment plan. Carbios is receiving €42.5 million in public funding (€30 million from the State as part of France 2030 and €12.5 million from the Grand-Est Region) for the construction of the plant for the enzymatic depolymerization of PET. Carbios is an emblematic example of the France 2030 initiative to support innovative projects that contribute to reindustrialization through innovation in strategic sectors, such as recycling. This plant, located in Longlaville in the Grand-Est Region, will be Carbios' first industrial site. Construction has just begun.

Carbios' technology enables PET circularity and provides an alternative raw material to virgin fossil-based monomers, allowing PET producers, waste management companies, public entities, and brands to have an efficient solution to meet regulatory requirements and fulfill their own sustainability commitments. The plant will have a processing capacity of 50,000 tons of post-consumer PET waste per year (equivalent to 2 billion colored PET bottles, 2.5 billion PET trays, or 300 million T-shirts) and will address waste with little or no value such as colored PET bottles, food trays, and textiles. The plant will create 150 direct and indirect jobs in the region. In October 2023, Carbios obtained the building permit in 10 months (the average duration in France is 17 months) and the site operating permit, allowing construction to begin. The plant is currently under construction in Longlaville in the Grand-Est Region.

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Trans men and non-binary individuals may still have menstrual cycles, regardless of hormone therapy choices. This highlights the diversity in experiences related to menstruation among different gender identities.

"When I was young, menstruation felt not only strange but somehow wrong. Our culture does not really acknowledge the diversity of menstruating individuals" says DEI consultant and face of the campaign Dakota Robin, who has been through the gender affirming process himself.

The Tampon for Men will be available as a limited edition in Finland and wider distribution will begin in early 2024. Total sales proceeds are donated to Trasek ry, an organization focused on gender diversity and sexual health. A fully gender-neutral tampon product by Vuokkoset is also being considered.

"Menstrual products - from visuality, advertising to store location - are strongly feminine. It’s time to acknowledge the diversity of menstruating individuals" says Sanna Karhu, CEO of Delipap Oy, the company that manufactures Vuokkoset products.

"This is definitely a step in the right direction. By changing attitudes and broadening perspectives, we can also remove discrimination against gender minorities," concludes Dakota Robin.

The Fashion for Good Museum has opened its doors for the new pop-up exhibition News From The Future. As part of a new Educational Programme and Toolkit - developed by the Fashion for Good Museum team - a selection of up-and-coming talents composed of Dutch fashion students and emerging designers have been asked to respond to the question: “what could the future of fashion look like?” Their answers are revealed in the exhibition in the form of garments, videos, installations and more. This is a future-forward exhibition where you can explore different fashion perspectives beyond the climate crisis, giving hope and, perhaps, a reality check.

Post-consumer waste, overconsumption and the pollution of our waterways are just some of the industry issues we are currently facing. Mirrored against rising temperatures and increasingly unstable weather conditions, the global shift as a result of climate change is inevitable. What does this mean for our future generations? How do we move forward from here? This raises one central question: What does the future of fashion look like?

News From The Future, the new exhibition at the Fashion for Good Museum, invited Dutch students and new creative voices to reflect on these questions. The emphasis on emerging talent is a common thread throughout the exhibition’s and the look and feel is designed by upcoming graphic designer Sara Biatchinyi.

Participating artists and designers include students from art and fashion schools across the Netherlands from the University of the Arts Utrecht, Zadkine MBO, MBO Rijnland and Saxion College. The students’ work was chosen after they participated in the educational programme “Classroom of the Future: the Stories Behind Cotton”. This programme was developed by the Fashion for Good Museum’s Curator and Education Coordinator Alyxandra Westwood and Education and Fashion consultant in sustainability Yophi Ignacia founder of The Future Mode, in collaboration with the aforementioned schools.

To further enhance these narratives, and to facilitate and promote a space for connection between emerging talent, the Museum invited Current Obsession Magazine - an interdisciplinary jewellery platform and magazine - to co-curate an installation and reflect on the future of jewellery. Over the course of the exhibition the Fashion for Good Museum will come to life hosting an art auction, panel discussion and a weekly updated installation, showcasing emerging talent. All of these elements together will collectively address the sustainable and regenerative design practices in both the Fashion and Jewellery industries.

Designer Kevin Paraiso (Paris/Benin) showcases a creative workshop in the museum, featuring looks from his Cosmic Summer .Dolkrey collection, which was presented during Spring/Summer ‘23 of Paris Fashion Week. “Cosmic Summer reflects on our desire to bring vibrant colours and a sense of uplift to the fashion of today and tomorrow. A cosmic news from the future.” A hopeful collection, with future-forward elements seamlessly integrated from the use of deadstock, circular materials and an on-demand tailoring business model with inhouse printing - presents a positive outlook.

Launching “Classroom of the Future: The Stories Behind Cotton”
The educational programme “Classroom of the Future: the Stories Behind Cotton'' has been developed into an open source toolkit for MBO and HBO education. The toolkit is live and available to download from the Fashion for Good Museum website as of the 30th of November 2023.

It consists of a set of six lessons all exploring the various aspects of cotton with specific emphasis on people and planet. The toolkit brings together different forms of interactive tools for the classroom: videos, podcasts,  lesson plans and workshops. The content shows the perspective of local and international makers and innovators working to create a better and fairer fashion system.
The programme was part of and based on the previous museum exhibition Knowing Cotton Otherwise (2022-’23) and invited students to reflect on the  exhibition themes - water, transparency, agriculture, climate, processing, origin, labour/forced labour and end-of-use - through their own perspective. The educational methodology and goals within the programme were developed to level the field between MBO and HBO students, reflecting a more realistic image of what it's like working in the professional field. During the programme students worked together equally, challenging the segregated Dutch education system and aiming for new results.

News From The Future is open to the public at the Fashion for Good Museum at Rokin 102 in Amsterdam.

Australia is one of the highest waste generators in the world, with over 7.6 million tonnes of food ending up in landfill each year, costing over $36.6 billion and producing 17.5 million tonnes of greenhouse gas.

Deakin’s partnership with Jet Technology through REACH will explore ways to transform industry-generated organic waste into new products like organic textiles and stock feed using a rapid composting system.

Jet Technology’s Environmental Recycling System (ERS) will build a circular economy by creating valuable products for a range of industry sectors.

Australia is continuing to generate more landfill each year. A new partnership between Deakin’s Recycling and Clean Energy Commercialisation Hub (REACH) and Japanese-based company Jet Technology aims to turn this around by repurposing organic waste and transforming it into new products.

Australia contributes more than 7.6 million tonnes of food to landfill annually, costing over $36.6 billion and producing 17.5 million tonnes of CO2.

Deakin University scientist Alfred Deakin Professor and Chair in Biotechnology Colin Barrow and his team from the Centre for Sustainable Bioproducts will work with Jet Technology to explore the possible reuses of organic waste using Jet Technology’s Environmental Recycling System (ERS). The project will focus on converting organic waste from the agriculture, dairy and fishery sectors by drastically shortening composting time so it can be used to make new products.

The four-year research project will be undertaken at the BioFactory at Deakin’s Waurn Ponds campus. It will initially focus on processing agricultural waste, converting apple pomace into a bioproduct for the textile industry. Apple pomace consists of the apple skin, pulp, seeds and stems left over from apple juice manufacturing. Its disposal in landfill can lead to greenhouse gas emissions and potential contamination of soil and groundwater.

If successful, it could lead to the establishment of a local multi-million-dollar bioeconomy where organisations such as councils, supermarkets and food and beverage businesses could cut costs while generating new revenue streams and job opportunities.

Deakin’s REACH initiative collaborates with progressive industry, government, and education partners to establish a multi-billion-dollar bioeconomy in Victoria and push the limits of technological innovation to deliver energy and recycling solutions that reduce landfill, fossil fuel emissions, and the devastating costs of global warming.

On the occasion of Global Fashion Summit: Boston Edition 2023, Global Fashion Agenda (GFA) has released the 2023 edition of the Fashion CEO Agenda  — a concise report to support the establishment and implementation of leadership strategies to achieve a net positive fashion sector that puts back more into society, the environment, and the global economy than it takes out. In a first for the Fashion CEO Agenda, this edition has been developed to include subsequent action areas for brands, retailers, and producers.  

With less than seven years to deliver on the UN’s Sustainable Development Goals, fashion industry leaders, together with the broader sector, must take urgent steps to make sustainability an integral part of their business strategies. Developed for executives of fashion brands, retailers, and producers, the Fashion CEO Agenda is a succinct resource to support executives in accelerating tangible action across five socio-environmental sustainability priorities:  

• Respectful and Secure Work Environment
• Better Wage Systems
• Resource Stewardship
• Smart Material Choices
• Circular Systems

The 2023 edition includes action areas that have been established through several years of stakeholder engagement and reinforced through the  global Fashion Industry Target Consultation, led by GFA in partnership with the United Nations Environment Programme (UNEP). The organisations consulted several hundred industry stakeholders through numerous regional workshops and surveys translated into several languages to help inform a holistic framework that captures global perspectives on social and environmental sustainability.  

Action areas outlined in the report include promoting worker access to effective grievance mechanisms, promoting fair compensation and living wages, establishing water stewardship, and addressing overproduction.

Moreover, the report reiterates the need to adopt existing industry-aligned targets, including UNFCCC’s time-bound targets on decarbonisation and the uptake of preferred and low climate impact materials. The material actions outlined are based on consensus across industry stakeholders and topical experts. Extensive stakeholder engagement demonstrated that substantial action is still urgently needed from all actors in the value chain, while such action must be informed by local contexts.

To complement the Fashion CEO Agenda, GFA has created a 2030 Fashion Sector Vision, which presents where the overall sector should be in relation to each of the five sustainability priority areas within only seven years - a critical milestone on the road to net positive by 2050. The objective is to unite the broader sector, consisting of industry actors such as brands, retailers, and producers and other key stakeholders including consumers, citizens, NGOs, innovators, policymakers, and investors. To realise this Vision, it is imperative that the sector moves from ambition to action – the theme underpinning Global Fashion Summit: Boston Edition 2023. GFA now calls on fashion leaders to align their corporate strategies to the priorities and actions laid out in the Fashion CEO Agenda and for the wider sector to support in fostering a conducive environment for scaling this transformation.