From the Sector

Eastman, a specialty materials company and producer of Naia™ cellulosic fibers, has formed a collaboration with Debrand, a logistics company specializing in finding sustainable solutions to apparel waste.

Teaming up with Debrand for collection of the waste, Eastman is using its molecular recycling technology to recycle 5,000 pounds of pre- and post-consumer apparel waste. The process breaks down apparel waste to its molecular building blocks and uses the certified recycled material to create Naia™ Renew fibers — circular fibers made from 60% sustainably sourced wood pulp and 40% recycled waste material via Global Recycled Standard-certified mass balance.

Eastman and Debrand are showcasing the transformative potential of molecular recycling technology to address the textile waste crisis. By providing more circular solutions for apparel waste, this partnership sets a new standard for sustainable practices in the fashion industry. Prior to its collaboration with Eastman, Debrand secured a strategic investment from Waste Management, a provider of comprehensive waste management in North America, to deliver circular solutions across the U.S. and Canada.

Eastman continues to partner with strategic brands and organizations to drive innovation and enhance the infrastructure for a circular economy in the textiles industry. Recently, Eastman teamed up with Patagonia to recycle 8,000 pounds of its unusable apparel.

Bemberg™, a brand of cupro fibre by Asahi Kasei Corporation, Japan, announces its collaboration with luxury couture label Anita Dongre to unveil the ‘Azure’ collection.

Anita Dongre, known for her timeless elegance and commitment to sustainability, has integrated Bemberg™ yarn into the ‘Azure’ collection, symbolizing a dedication to responsible fashion practices. Bemberg™ yarn, sourced from Asahi Kasei in Japan, embodies luxury and environmental responsibility.

The ‘Azure’ collection captures the serene essence of the sea, evoking the tranquil ebb and flow of waves against a backdrop of pristine skies. With soft hues and delicate color palettes, the collection introduces a fresh, breezy aesthetic, featuring flowy dresses, kaftans, and elegant sets designed to elevate the simplicity of spring-summer fashion.

Global Fashion Agenda (GFA) has collaborated with PDS Ventures to launch a new Trailblazer Programme. The new initiative seeks to identify early-stage innovators and support them on their journey to scale.

As part of the Trailblazer Programme, PDS Ventures will award one innovator a significant investment of up to USD 200,000* to accelerate the company’s growth and positive impact in the fashion industry. The winner will also receive commercial and operational support from PDS Group’s Positive Materials - a textile company and strategic research partner supporting the development and acceleration of low impact textile innovation through collaboration between early-stage start-ups, supply chain partners and brands. Further scaling opportunities will be gained through access to PDS Limited’s extensive global supply chain.
 
GFA and PDS Ventures are presenting an open call for solution providers addressing different challenges across the fashion value chain to apply for the programme. Applicants will be reviewed and shortlisted by an esteemed Jury including representatives from GFA, PDS Ventures, Massachusetts Institute of Technology (MIT), Ralph Lauren Corporation, Fashion For Good and H&M Group. Eight shortlisted innovations will be enrolled in a group of Trailblazers, receiving feedback and investment pitch training from industry experts and PDS representatives.     
 
Each shortlisted innovator will then pitch for a potential investment, with the winning Trailblazer being revealed at GFA’s Global Fashion Summit: Copenhagen Edition 2024 - an international forum for sustainability in fashion, on 22-23 May at the Copenhagen Concert Hall. All shortlisted Trailblazers will also have the opportunity to showcase their businesses within an exhibit at the Summit to connect with other key industry stakeholders and potential investors.
 
The Trailblazer Programme corresponds with the theme of the upcoming Global Fashion Summit - ‘Unlocking The Next Level’. Inspired by a significant milestone, 2024 marks 15 years since the inaugural Global Fashion Summit was hosted in 2009. This pivotal anniversary offers a special moment to not only take stock of the evolution of the sector and the progress made so far, but, most importantly, look ahead at what actions must urgently be implemented in the near term, and the gaps that must be filled to accelerate industry transformation.

In the first partnership of its kind, AlphaTauri has joined with the governing body for world motorsport, the Fédération Internationale de l'Automobile (FIA), to become their official clothing partner.

Over this significant three-year partnership, AlphaTauri will equip all FIA staff with clothing and accessories, redefining how style and convenience intertwine with the world of motorsport. AlphaTauri will also be the official partner of the FIA Prize Giving Ceremony that is held once a year to honour the champions from every major branch of motorsports in a star-studded event. This strategic collaboration aligns two organisations that are deeply committed to innovation.

The partnership between FIA and AlphaTauri represents a fusion of automotive technology, high fashion, and the pursuit of excellence. It will transform the way FIA staff experience their roles while ensuring they maintain a distinctive and stylish presence.

The fashion industry, which has strategic importance for the Turkish economy with its value-added production, employment, and exports, came together with representatives of global brands and Laison offices at the 'Green transformation' summit. At the meeting hosted by the Istanbul Apparel Exporters' Association (IHKIB), the studies carried out in the process of adaptation to the Green Deal were put under the spotlight, and the expectations of the Turkish fashion industry from the stakeholders were also expressed.

The opening of the meeting, attended by representatives of relevant ministries and foreign representations, national and international fund providers, as well as brands and buying groups were brought together, was made by Türkiye Exporters Assembly (TIM) and IHKIB President Mustafa Gültepe. In his speech, Gültepe underlined Türkiye's importance in the global apparel industry, by realizing approximately 3.5 percent of world apparel exports. Gültepe continued as follows:

"As IHKIB, we aim to increase our current annual exports, which are around $20 billion, to $40 billion. The road to the goal goes through Europe and America because the European Union is our largest market in apparel. We export 60 percent of our total apparel exports to EU countries. When we add other European countries and the USA, the ratio approaches 75 percent. While working on alternatives for the $40 billion in exports, we need to focus more on the European and U.S. markets because, as the data shows, the path to $40 billion in apparel exports goes through Europe and the U.S. We already have long-standing collaborations with brands centered in Europe and America. With our knowledge, speed, production quality, design power, and geographical proximity to Europe, we distinguish ourselves from competitors. We took a very important step in the transformation process exactly one year ago. We shared our action plan, which is a road map for our fashion industry's compliance with the Green Deal, with the public on January 30, 2023."

After Mustafa Gültepe's opening speech, Euratex Director General Dirk Vantyghem, Deputy Director General of the Ministry of Trade Bahar Güçlü, and Deputy Secretary General of ITKIB Özlem Güneş made presentations regarding the ongoing efforts in the Green Deal process.

Dirk Vantyghem discussed the sustainability strategy of the textile and apparel industry and the expectations from the EU administration, while Bahar Güçlü provided information about the reflections of legal regulations related to the Green Deal on Türkiye.

Deputy Secretary General of ITKIB Özlem Güneş emphasized the significant opportunity that the Green Deal represents for the Turkish apparel industry, providing comprehensive insights into the efforts conducted by IHKIB regarding the Green Deal adaptation process.

Avery Dennison, a leader in materials science and digital identifications solutions, has completed a project with NRVLD, a community-based agency comprising artists, technologists and media personalities who are passionate about disruptive innovation.

Avery Dennison created limited edition augmented reality T-shirts worn by the NRVLD Executive Team during ‘NRVLD’, an immersive event held during Art Basel Miami Beach in December 2023.

The 30 T-shirts were digitally connected via heat transfers featuring a QR code and image recognition. Visitors were transported to an immersive artwork metaverse, built by ARkivist. In addition to the AR experience, each garment was personalized with the wearer's contact details embedded in the NFC woven patch on the chest, providing a connection point for guests throughout the event. Both connected garment experiences were powered by Avery Dennison’s atma.io connected product cloud.

Avery Dennison will be showcasing this project at NRF 2024: Retail’s Big Show, from January 14-16 at the Javits Convention Center in New York. The connected T-shirts will feature alongside a host of apparel digital solutions for supply chain visibility, product tracking, and consumer engagement.

Michael Colarossi, vice president, innovation, product line management and sustainability, Apparel Solutions, Avery Dennison comments: “The trajectory of consumer experiences unmistakably leans towards digital, and brands are actively seeking innovative methods to engage consumers by merging traditional craftsmanship with digital creativity. In this scenario, AR acted as the conduit, and Avery Dennison's connected garment technology and on-garment Embelex branding turned that vision into tangible reality."

Pavan Bahl, founder of Bellwether Culture and co-founder NRVLD, comments: "In the Web3 sphere, blockchain technology enables ownership of digital goods and identity. Our collaboration with Avery Dennison showcases the potential of bridging this gap, illustrating the exciting possibilities in this space."

Growth, digitalisation and re-commerce – the forthcoming INNATEX (the international trade fair for sustainable textiles) is devoted to highly topical themes. From 20 to 22 January 2024 at the Messecenter Hofheim Rhein-Main near Frankfurt, over 200 exhibitors will be meeting up with retailers, experts and journalists. The motto for the winter trade fair is GROW, representing the call for sustainable, social and commercial growth that will not be possible without the green fashion movement.

Optimistic expectations despite the challenges
According to Alexander Hitzel, INNATEX Project Manager, and the organisers, MUVEO GmbH, various new trends are opening up that might, if exploited strategically, unlock new business areas. These range from ‘quiet luxury’, travel, internationalism and focused storytelling to services for specific target groups. On the Monday, members of the expert panel will be discussing re-commerce with the Hessen Retail Federation in the Community Lounge.

From storytelling to digital tools – the INNATEX themes
“Second-hand is in fashion,” says Julia Frings of IFH Köln. “Sales of used and recycled products have been on an upward trend for some years now and with the rising importance of sustainability, their relevance will continue to grow. There is great potential in this area for the trade to reach new target groups and expand the range on offer. To be successful, though, it is essential to have a concept tailored to the needs of consumers.”

Alongside Julia Frings of IFH Köln, other Federation panellists will include Steffen Riegel of Hessnatur. The first Lounge Talk at the start of INNATEX will deal with Strategies for Sensible Growth, borrowing from the motto for the fair. This topic will be followed by Fair Wages in the Global South, Storytelling as a Strategy, and Digital Trends.

Brand portfolio and partners of INNATEX
The collaboration with the Hessen Retail Federation, like that with Fashion Changers and Greenstyle Munich, has already proved its worth at previous fairs, as a way of adding variety to a well balanced fair programme. The new collaborative partners include AMD Academy of Fashion and Design (AMD) in Wiesbaden, the Fashion Campus 2030 Initiative and the Enterprise Europe Network (EEN, a network promoting internationalisation among smaller and medium-sized businesses).

The brand portfolio includes fashion for all generations, tastes and occasions. Labels exhibiting for the first time include businesses such as Fuza Wool from Denmark with its high quality traditional knitwear, and the hemp-based accessories of 8000Kicks from Portugal. The DESIGN DISCOVERIES comprise Anfisa Roumelidi, C/OVER and Consci.

On December 7th and 8th, Bangladesh Apparel Exchange (BAE) in partnership with Fashion for Good, facilitated the “Chemical Recycling Technologies: Manufacturing Markets Gateway”, in Bangladesh. Fashion for Good, the Amsterdam based global platform for innovation, along with two disruptive technology start-ups focused on textile-to-textile chemical recycling, Circ and Infinited Fiber Company, were the key stakeholders in this initiative.

The two-day visit leveraged Bangladesh's status as a major garment production hub, exploring the potential of chemical recycling technologies to enhance environmental sustainability. Emphasizing the importance of circularity, the event aimed to spread awareness about current disruptive innovations that could transform the industry's approach to waste and resource management, setting an example for future sustainable practices. It focuses on integrating these technologies within the local manufacturing landscape, securing feedstock partnerships, and developing a value chain for recycled apparel materials.

Denim Asia Limited, Knit Asia Limited, Progress Apparels Limited, Ananta BD, Reverse Resources, and the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) played pivotal roles in this initiative. Knit Asia Ltd, notably acclaimed for their commitment to sustainable practices, along with Denim Asia, associated with the sustainable brand Noize Jeans, showcased their commitment to sustainable manufacturing processes.
Progress Apparels Limited, a ready-made garment producer and part of PDS Limited demonstrated its advanced sustainable production facilities. Reverse Resources and the BGMEA hosted an intimate “Meet and Greet Networking Session”, to boost awareness about the technologies in the industry.

Mr. Mostafiz Uddin, Founder and CEO of Bangladesh Apparel Exchange, emphasized the significance of this event for the wider Bangladeshi textile industry, " Bangladesh has the biggest manufacturing sector in South Asia and this tour marks a critical step towards a circular fashion ecosystem, also how can the fashion industry become more sustainable in Bangladesh. It's not just an event; it's part of a larger movement to incorporate innovative recycling, Sustainable Fashion technologies and establish global partnerships for a sustainable fashion industry."

Featuring interactive sessions, factory visits, and knowledge sharing, this initiative offered a platform for fostering collaborations between manufacturers and technology innovators.

Bangladesh Apparel Exchange and Fashion for Good are optimistic about a future where Bangladesh leads in sustainable and circular apparel manufacturing.

RUDOLF HUB1922 makes a move in response to the escalating demand for genuinely sustainable technologies, particularly from forward-thinking segments within the textile and apparel industry. In a showcase at Denim by Premiere Vision Milan, RUDOLF HUB1922 presents a pioneering range of textile chemistry that embodies true evolution.

This chemistry marks a milestone in addressing the pressing need for sustainable solutions. By harnessing raw materials derived from organic waste, plastic waste, and renewable feedstock, RUDOLF's latest textile innovations stand poised to transform the industry, promising a substantial reduction in its environmental footprint.

Alberto De Conti, Head of RUDOLF HUB1922, emphasizes the radical nature of evolutionary textile chemistry, stating, "RUDOLF's approach tackles the challenge of waste generation head-on by transforming waste materials into valuable resources". The diversion of waste and renewable feedstock away from landfills and incinerators to fuel textile chemical production is a game-changer, that diminishes the industry's reliance on non-renewable resources and endorses a circular economy model.

The successful integration of chemicals derived from organic and plastic waste, as well as renewable feedstocks, necessitates effective communication and education. Herein lies the significance of fostering collaborative efforts within the industry. De Conti underscores this point, stating, "Collaboration among scientists, fashion designers, and manufacturers is paramount. It propels a collective shift towards sustainable practices, making eco-friendly fashion the standard and minimizing the industry's environmental impact".

The global fashion retailer H&M has joined forces with Coloreel to introduce a pioneering approach to customized embroidery. This new partnership allows customers at the H&M Alexa store in Berlin to personalize their apparel with a myriad of expressive designs.

The program marks the start of a new and innovative in-store pilot developed by H&Mbeyond. Customers can select from a diverse library of designs that will be updated on a weekly basis.

Coloreel redefines the art of embroidery, offering an unlimited spectrum of colors at the touch of a button. The technology reduces wastewater by 97% and utilizes recycled thread, marking a significant step towards more sustainable production.

“Our partnership with Coloreel reflects our commitment to enhance the shopping experience through innovative solutions,” states Oliver Lange, Head of H&Mbeyond. “By embracing this advanced technology, we can offer our customers a unique and engaging store visit."

With the collaboration, H&M and Coloreel want to explore ways to create brick-and-mortar shopping experiences and analyze the influence that a technology like Coloreel’s has on in-store purchases.

The service is offered at the H&M Alexa store in Berlin during Q4 2023. While the service currently extends to products within the store, plans for embroidering customers’ own garments might be added later. This approach would extend the lifespan of garments, creating a positive environmental impact.