From the Sector

Energiapura – Production of reusable, customised protective masks that are also fashion accessories

• The Italian company, a specialist manufacturer of functional sportswear, conducted research and began producing masks in response to the COVID-19 crisis
• Using Mimaki sublimation printers, the masks can be customised, getting away from their connotation with hospitals and transforming them into a fashion accessory

From functional sportswear to combatting the spread of the Coronavirus: Energiapura, an Italian company has developed a mask that meets the Class I medical device requirements. The EP PA 2020 (Energiapura Pure Air) facial device, optimised for air filtering and breathability, provides protection while working, and can be reused. But Energiapura has gone even further, branding and customising the masks with sublimation printing.
The EP PA 2020 mask, compliant with 93/42 EEC Medical Devices – Class I washable, meets the essential requirements of UNI EN 14683:2019. Having redirected the manufacturing process, Energiapura is now stepping up production levels to meet the rising demand from hospitals, pharmacies, chemists, companies and consumers.

Pure Air, Energiapura’s mask
The EP PA 2020 is based on a functional concept: protection, breathability and reusability are the main principles. EP PA 2020 is made up of three layers of fabric: the first, the outer layer, is DWR-treated polyester, the second is TNT polyester, providing a filtering function, and the third, which comes into contact with the face, is polyester containing special fibres, such as coolmax and carbon.  Therefore it can be reused via normal washing and steam ironing, which also sterilises it.
The CEO of Enegiapura, Alberto Olivietto explains the idea of the customisation of the mask: “We wanted to disassociate our masks from the hospital image. By decorating them with company branding and designs provided by customers.” This is where the Mimaki JV300 wide-format printer comes in.

Clean, minimal and responsible, the collection perfectly embodies the combination of high-end looks with a sustainable vision, delivering effortless and stylish garments available in store from January 2020.

It claims to be love at first touch, and rightly so, as it celebrates women’s natural shape enhancing it with haikure’s delicate designs and ISKO™ premium denim. amae – the Italian brand’s latest collection and the latest chapter in the longstanding partnership between haikure and ISKO – is inspired by the idea of “taking care”.

Aiming at promoting the value of Responsible Innovation™, the collection delivers high-end contemporary looks resulting from the shared commitment to provide remarkable innovation while fostering a mindful approach in the fashion and denim industries.

ISKO, pioneer of responsibility and the first denim mill in the world awarded both the prestigious EU Ecolabel and Nordic Swan Ecolabel, supported the project providing amae with responsible ingredients to shape its neat looks. Clean and minimal, the garments feature ISKO Pj Soft™ which, like a gentle embrace, grants the skin a silky touch and a soft feel. Responsibly produced according to ISKO’s holistic vision based on creativity, competence and citizenship, this light and soft fabric molds and moves with the wearer, providing an all-round flattering silhouette and comfortable fit that never feel restrictive.

As part of ISKO’s 25,000+ products, this textile concept also has a certified Environmental Product Declaration (EPD®s) for its Life Cycle Assessment (LCAs), ensuring a full transparency about its environmental impact by providing the water usage and carbon footprint of 1 square meter of fabric. As signatory member of ZDHC Foundation, ISKO also avoids harmful substances and hazardous chemicals in its entire production chain, resulting in safer denim that are good for both people and the planet.

Presenting three different washes – regular and stone wash, as well as dyed –, this fashionable and responsible collection will be available in Italy, Spain and Germany starting from January 2020.

How many jackets do you need to get through all the shifts in temperature during fall and winter? The moment may have arrived where just one jacket will do. And how cool would it be if everyone could optimise the warmth of their jacket individually and adapt it to their personal feel-good factor? And all in a product without compromises, where sophisticated design and intelligent fabrics join forces with technological competence? For this ambitious aim, these three leading companies put their heads and their core competencies together.

The Heatable Capsule Collection is on its way
Today, Telekom, AlphaTauri and Schoeller are launching a technological innovation together: the Heatable Capsule Collection. While Telekom is bringing its technological components to the table, AlphaTauri designed the collection and Schoeller developed the heating technologies and fabrics as well as the electronic components. The Heatable Capsule Collection kicks off with a jacket and a gilet in two different colourways. Wearers decide the level of warmth for themselves in the jacket or gilet. The clothing items are operated by app. Individual zones around the pocket and kidney areas can be heated.

The collection, for men and women, targets the lifestyle and technology-oriented consumer segment, the so-called “urban explorer”. The apparel is cross-seasonal, suitable for all cooler types of weather, and practical when travelling, hiking or for other sports. The partially heatable gilet can be worn alone or under a jacket.

The ideal feel-good temperature can be selected from two heating levels in the jacket and gilet. Thanks to Schoeller® E-Soft-Shell heating technology the heat function is completely integrated into the fabric and localised as close as possible to the wearer’s body. Beyond that, the inbuilt sensors can measure the microclimate temperature inside the jacket.

The jacket is already being further developed with additional features, where connectivity and AI will become increasingly relevant.

Long-established expertise and bold imagination define a state-of-the-art collection, providing an overview of the company’s complete denim services. From the idea development to the finished garment, the project was entirely envisioned, advanced and manufactured by the leading international group.

Mastery and creativity belong to Elleti Group’s character since the very beginning of its journey in the textile industry. Enhancing its unique approach, which also combines a solid tradition of excellence and the commitment towards innovation, the company returns once again to Kingpins Amsterdam Show with an exclusive new project to be presented at Transformatorhuis – Booth T7.

Inspired by six great artistic movements from the past century, Out of the blue impressions is the special capsule collection reimagining the timeless beauty of art through a unique style that breaks new ground. Twelve garments, featuring denim and more, are the result of the in-house R&D team effort and commitment to the development of one-of-a-kind solutions.

Every piece was envisioned and advanced according to a fresh and disrupting approach to art, resulting in unprecedented interpretations of much loved art periods to be realized on special canvases through specific techniques.

• Circularity at the centre

PG DENIM, the designer project by Paolo Gnutti, is ready for several important events scheduled for the autumn with ground-breaking interpretations and a new – increasingly green – business model. The occasion is its participation in the Blue Zone at Munich Fabric Start (Munich, 3-5 September 2019), a space which is increasingly often reserved for companies and projects with a high innovation rate in the world of denim.

PG DENIM at the German exhibition will be presenting important product innovations, but most notably new concepts developed for the S/S 2021 season. The focus here is on circularity, seen from a dual perspective: the product with the no longer traditional alternation of seasons, and a sustainabilityoriented approach.

Seasons meet

The new PG DENIM approach is geared towards overlapping seasonality, with less and less marked separations between projects dedicated to the spring-summer and fall-winter lines. The collections by PG DENIM can thus be increasingly defined as a “mix of products without seasonality”. Its focal points are innovation alongside the concept behind the initial idea, as opposed to just the season. This trend, explains Paolo Gnutti, CEO and R&D Head at PG DENIM, is also due to registering the fact that seasonality – in terms of environment and trends – is changing at an increasingly rapid pace. As a response to this situation, the choice has been made to design new collections starting from macro-trends and presenting fabrics for garments which are “easy to wear”, suitable for both warm and cold temperatures, in a true melting pot  of weights and sizes.

The lines for the previous season are thus reintroduced and restyled playing with weights and sizes, within a range where flock meets ultra-light fabric bases, or where vinyl is combined with typically summer weights which shift the fabric towards the world of “paper” with crispy touches, resulting in extraordinarily lightweight and strong items at the same time. Also the GARAGE DENIM has been upgraded with fluid and smoothed touched for garments which are easy to wear and have a strong personality.

Partnership with The Denim Window

The PG DENIM season is also enhanced by its partnership in The Denim Window project, which has resulted in a limited series of Creative Capsule Collections, derived from the idea of bringing together companies which had already worked or were working together, trying to highlight – through small capsule collections – the best of what had already been produced by traditional businesses. This has resulted  in three trailblazing capsules, two of which designed in partnership by PG DENIM and companies the likes of M&J Group, Cadica and Greenwear. Several copies of these collections have been made to travel the world, and – after the official presentation in July – they will have a special corner, The Denim Window, in the Bluezone at Munich Fabric Start.

The “Circular Programme” and the five “Rs” of sustainability

Also the PG DENIM approach to accountability in production processes has been enhanced by implementing the “Circular Programme”. As part of our corporate vision, Italian-style production is combined with compliance with what have become known as “the five Rs”, that is to say key concepts underlying the design and manufacturing model: Reduce (everything you are not using), Repair (everything you can), Reuse (anything available to you), Recycle (all that is left), Respect (everything around you).

This is the philosophy underlying each individual process at PG DENIM, and leading to new specific programmes which have been its business focus over the past few months:

1) Reducing the environmental impact during the fabric dyeing phase in reaction and sulphurbased processes, where the use of chemicals has been reduced by 40%, water consumption by 50% and CO2 emissions by 60%, which has also resulted in better penetration and a better result in the crocking process. This has led to producing 10 new articles which will be launched on the market.

2) Recycling all waste from processing and after use, creating a range of garments where cotton is actually obtained from regenerating these two kinds of waste. In this regard, PG DENIM for now is the only company on the market able to process with a percentage of recycled product exceeding 60% of the total, whereas the average for this kind of manufacturing is generally about 35%.

As regards regular production, on the other hand, PG DENIM follows stringent international standards, including Dtox, Reach and Gots in all its processing phases, also using BCI cottons and the Organic Cotton Standard for raw materials. Last but not least, it was recently awarded the GRS (Global Recycled Standard) certification.

The 2021 Schoeller Summer line makes a light-hearted impression that is inspired by PLAY. PLAY represents dynamic enjoyment and being part of a whole. Schoeller experiments with new innovative ideas and sustainable technologies, bringing lightness to the fabric and displaying huge respect for Mother Nature. The long-lasting, super-comfortable high-tech fabrics play around with the natural look but offer the functionality of synthetic materials, delight with fresh colouring and always stand for responsibly-produced textiles from Switzerland.

NATURAL TRAIL
Natural looks, warm sand, cactus or denim shades and bio-based technologies whet the appetite for an active summer. Totally uncomplicated, versatile and functional all describe the elastic, matt, light schoeller®-dynamic polyester quality in a linen look in shades of gold, green or blue. The comfortable, somewhat more compact schoeller®-dryskin double fabric in iceberg blue or sandy beige is reminiscent of linen but, thanks to its functional fibres on the inner side, surprises with outstanding moisture transport. Both are finished with the sustainable ecorepel® Bio technology, making them waterproof and feel equally comfortable worn during outdoor activities or in the city.

Anita Tillmann on the new season, new topics and a new generation.

“We’re feeling a special vibe in Berlin at the moment. The new generation is cool, fresh, engaged. Despite the fact that we, in our 40s, 50s and up, wear the same sneakers and almost the same look as our children, it's a long time since we topped the cool list. We need the young crowd, these stars of tomorrow, their style, their ideas and their unconventional and open ways of thinking. Everyone should come to Berlin to meet them, listen to them, or at least watch them. If you only look to the past you won't create a good future.”

CRAFTING STORIES.
“Berlin feels reckless, flexible, sometimes wonderfully aimless, unconstrained and unpredictable, which gives my creativity a huge boost. I am fascinated by always meeting people from all over the world who have chosen to make Berlin their base so that they can be free and creative, because Berlin offers the space to do that – whether in a studio, or at WeWork or Berghain.”

CHANGING STORIES.
“Only 9 per cent of the 9.1 billion tonnes of waste plastic that accumulates around the world was recycled and 12 per cent was incinerated. We give talks daily on the theme of avoiding plastic and we are working with the City of Berlin on concepts for a plastic-free Fashion Week. Only together can we shake things up.”

TELLING STORIES.
“Emotionalisation begins at the trade show stand rather than in-store. If the sparks don't fly at the trade show it will be tricky to tell the brand story or implement the presentation of the brands across the sales areas. Firstly, the aim is to use key looks and storytelling to capture buyers’ attention and make statements. We are working together with the brands on showcasing differentiating factors and genuinely presenting something new. Secondly, we recommend bringing young sales staff along to Berlin as well, to internalise this dynamic as well as the brand stories; and to then make these stories come alive for end consumers across the sales areas.”

• HUB 1922, the fashion division of the RUDOLF GROUP, takes the stage at the Kingpins Show in Amsterdam and presents new technologies that make it possible to move away from environmentally questionable industrial practices.
• HUB 1922 also announces the opening of the new company building in an ancient textile factory near Milan.

Amsterdam/Geretsried/Milan. It was only six months ago that the RUDOLF GROUP, with its fashion Division named HUB 1922, began its journey through the fascinating world of garment finishing. Since then, the team has made significant progress and has moved from being a newcomer to the business to a solid and reliable reality. “HUB 1922 introduces the Rudolf Group to design thinking,” says Alberto De Conti, Head of Fashion Division at Rudolf Group. “And when you break perceived restrictions and paradigms within a strongly science-driven organization, only sky is the limit.”

For an entire semester, the organisation remained focused on one, single goal without getting distracted from it: to become the partner of choice for environmentally conscious advancements in garment processing that are rooted in real experience and science.

Emphasis was put on listening attentively to the market and on engineering solutions proactively, without being prompted.
When it comes to Denim, two separate yet correlated calls for action were heard:
1. the need for a serious departure from established industrial practices that are environmentally questionable
2. the opportunity to change the current rules and stir toward enhanced product quality.

Departure from the environmentally questionable

• HypNO: The next generation of bleach

Many attempts to technical alternatives to local and total denim bleaching have been launched in the market, over the past five years, by a number of competing players. Originality and innovation are at the base of HypNO technical uniqueness that can be injected into traditional denim processing, but that can also be used to create whole new processes and aesthetics.
Birth child of relentless dedication to science, HypNO is the latest alternative to the traditional denim bleaching agents currently under the spotlight because of their alleged safety issues. HypNO is the next generation of bleach.

- HypNO is based on the application of a whole new family of RUCORIT compounds, which are halogene-free and heavy metal-free
- HypNO can replace both potassium permanganate and sodium hypochlorite with one more eco-friendly solution
- HypNO is free from unpleasant smells; it is production friendly and suitable for both spray and bath applications
- HypNO does not require neutralisation with agents such as sodium metabisulphite or peroxides, hence reducing the need for chemicals significantly
- HypNO is GOTS approved. Bluesign and ZDHC Chemical Gateway certifications are intended
- HypNO further helps in the elimination of pumice stones
- HypNO is highly efficient and has been engineered to be cost competitive compared to other existing bleaching solutions

Toward enhanced product quality

• SoSoft, RawLong, DuraBlue

Durability over time still builds a brands’ reputation for quality. The notion of “durability” has changed over the years and has moved from sturdy workwear to the product's ability to retain its characteristics and structural properties.

“It goes against the whole denim philosophy, but, jeans are increasingly bought for what they look like at the time of purchase and are expected to evolve as little as possible. It is what it is; you can’t argue with consumers” says De Conti.

SoSoft, RawLong, DuraBlue, the three new technical concepts launched at Kingpins Amsterdam by the RUDOLF GROUP all sit under the umbrella wings of enhanced quality and specifically address long-lasting softness, preservation of original look and depth of blue.

• SoSoft

All appreciate the softness and suppleness of used/worn denim and the comfort benefit it delivers. It is a generic denim truth, and it is even stronger when it can extend over time. SoSsoft is about softeners carefully engineered for an enduring emotion, one that lives along favourite clothes.

Tried and tested to over 15 home washes, these marvels of chemical engineering allow consumers to toss domestic fabric softeners to the benefit of environmental sustainability.

• RawLong

Denim lovers want raw jeans to fade with time, soften and transform into what feels like an extension of their body. More often, people just want to prolong the look they chose. In both cases, home washing is a headache.

Years of testing have identified RawLong innovative, highly durable and natural solution that keep wearers fresh and at ease in their jeans allowing for long-wearing without washing. Moreover, less home washing means much less impact on the environment.

• DuraBlue

The role of designers is to come up with the bluest of blue jeans in a spectrum of fantastic new blue finishes and supporting textures. The role of DuraBlue is to ensure a continuously updated collection of technical solutions that keep that rich, deep, dark blueness of jeans for much longer while limiting the quality issues that come with denim rubbing. In other words, light underwear, snowy shoes, and white sofas no longer live in fear.

The launch of HUB 1922

• Busto Arsizio, Italy.

On a discreet street of Busto Arsizio, a village at the North of Milan is a red-brick building which in the 1800’s was the house of a textile mill. This 150-year-old structure is where the RUDOLF GROUP, the 100-year-old leader of textile, functional, responsible chemistry, is about to open its Fashion Division. Or, better, it’s HUB 1922.

HUB 1922 is committed to research and develop innovation within garment processing for the privately held mother company. HUB 1922, whose doors are expected to open during fourth quarter of 2018, will foster collaborative efforts with international fashion brands and retailers, will provide product innovation ideas at the crossroad of fashion and utilitarian functionality and will introduce elements of unorthodox diversity rooted in deep scientific knowledge, true environmental responsibility, technical innovation and creativity. “At a time when science plays such a powerful role in the life of society, it is incumbent on fashion to be dealing with scientific research. HUB 1922 facilitates that reunion” concludes De Conti.

Bally, the historic Swiss luxury brand is pleased to announce the appointment of two key figures to its executive team, completing the process of strategic redevelopment begun last year with the transfer of the Creative, Merchandising and Marketing offices from London to its new showroom in Milan.

Effective immediately, Eva Quirrenbach joins Bally as Chief Marketing Officer following a term in New York as Vice President of Global Brand Marketing at Tory Burch, having previously occupied strategic roles within the Tod’s Group in both Italy and the United States. Eva is a recognised expert in all aspects of international branding and marketing within the luxury sector, and with her proven understanding of consumer behaviour, she played an integral role in the development and acceleration of the digital footprint and in supporting global brand development at Tory Burch.

“Eva is an excellent addition to the Bally team. The combination of a consolidated experience and understanding of luxury brands along with her background driving the strategic development of successful global projects make her the ideal leader to drive Bally's commitment to unified commerce on a global level".
Frédéric De Narp, Bally Group CEO

Bally has moved to a three-pronged regional strategy and as such is also pleased to announce the promotion of Silvia Onofri to a new role as CEO for the EMEA region, in addition to her current role as Vice President of Global Wholesale. During her time in Bally, Silvia has obtained outstanding results entering top tier multi-brand doors around the world and increasing Bally's footprint in Travel Retail to make the brand a global leader in the field.

Silvia has extensive experience in the global fashion and luxury industry, having first joined the Bally team 10 years ago, following key marketing roles in Bulgari.

“Silvia has the unique benefit of intimately understanding the Bally brand and it’s DNA, and having proven experience in forging new relationships with the world’s leading retailers and their customers. With this invaluable expertise in hand, I am confident that she will infuse the EMEA Retail division with enthusiasm, professionalism and unique market insights to take Bally to the next level in these crucial markets” -
Frédéric De Narp.

The arrival of Eva Quirrenbach and the promotion of Silvia Onofri are part of Bally Group CEO Frédéric de Narp’s ongoing strategic vision to infuse Bally’s prestigious brand identity with heightened dynamism, appeal and allure.
Both roles report directly to Bally’s Group CEO, Frederic de Narp.

OutDoor2018: Schoeller’s coldblack® technology has been specifically optimized for use on knitted and woven fabrics so brands can now expand their product application uses. Under the blazing sun, textiles with coldblack® heat up less and stay cool to the touch. Südwolle Group, a leading manufacturer of high quality yarns, has also recognized the ideal combination of merino and coldblack®. With this, the wear comfort of wool apparel can be tangibly improved.

Wool is well known for its various property benefits, including insulation, natural antibacterial protection, odor control, light weight and nearly wrinkle free composition. Not only in the winter time, but also in summer particularly merino wool, a special high-quality type of wool, regulates moisture balance and thus the body temperature. The fibers can absorb a great deal of moisture or sweat and transport it away from the body. Warm ambient air quickly dries the material and causes a cooling evaporation, which makes it very comfortable to wear merino apparel in the summer time.

coldblack® technology from Schoeller supports the natural properties of wool because it reliably reduces heat build-up when exposed to the sun. Together with the help of Südwolle Group, the finish has been optimized specifically for the use in merino apparel. The yarn manufacturer chooses coldblack® for a variety of uses, especially for knitting and weaving yarns for sports and outdoor apparel and develops such products individually according to its customers’ requirements.

Stéphane Thouvay, Managing Director Product Management & Innovation at Südwolle Group, summarizes the use of the technology as follows: “coldblack® is part of our product range for the summer time, which we will be presenting at OutDoor show in Friedrichshafen. The technology reduces not only heat build-up, but also enhances the natural UV protection of wool without affecting the look and feel of the fabric. Therefore coldblack® perfectly fits into our yarn selection for sports and outdoor apparel, for example in our collection ʻYarn in Motion’. For end consumers garments made of coldblack® yarns can optionally be labeled with hangtags.”

When used in high-quality woolen fabrics, coldblack® has already proven its performance and is being used by renowned brands in various collections of men’s suits. Since 2008, the technology has been licensed by more than 200 brands, in sports particularly in the field of cycling, triathlon and golf. All components of the finish are bluesign® approved.