From the Sector

Glen Raven hosted United States Trade Representative (USTR) Ambassador Katherine Tai in an important visit to the company’s yarn spinning manufacturing facility and headquarters for its Sunbrella® flagship brand in Burlington, N.C. followed by an industry supply chain roundtable.

Ambassador Tai’s visit coincides with USTR’s Federal Register notice for public input to inform the administration’s development of trade and investment policy initiatives related to a domestic supply chain resilience plan.

USTR has highlighted domestic textiles as a critical part of the supply chain. The textile sector, which includes yarns, fabrics, apparel and other finished goods, will be part of its fact-finding investigation into shaping policy tools that could be deployed to enhance supply chain resilience. The office is requesting input on policies that are currently working well for these sectors, and those that are not working well, in advancing domestic supply chains.

The Ambassador’s visit to Glen Raven included a tour of the Sunbrella facilities, a design and innovation center, and a roundtable discussion with several other textile executives based in North Carolina who highlighted the significant impact of the sector to the U.S. economy.

Glen Raven, a family-owned company founded in 1880, operates five manufacturing facilities in North and South Carolina employing 2,500 people, including their joint venture with Shawmut Corporation. The company is currently in the process of scaling a $250 million multi-phase U.S. capacity expansion plan of its facilities and infrastructure to meet customer demand.

In a move to enhance the global competitiveness of the Turkish apparel industry, the Istanbul Apparel Exporters' Association (IHKIB) has entered into a collaborative agreement with the Worldwide Responsible Accredited Production (WRAP).

IHKIB, representing 80% of Türkiye's apparel exports, aims to facilitate and guide its members in navigating new markets and staying abreast of sectoral developments.
WRAP, a US-based non-profit organization, focuses on promoting safe, lawful, humane, and ethical working conditions within the textile and apparel industry.

Mr. Selcuk Mehmet Kaya, Chairman of the International Relations and Sustainability Committee of IHKIB, and Mr. Avedis Seferian, President and CEO of WRAP, officially inked a collaboration agreement on March 8, 2024, marking a significant step towards fostering business relations between Türkiye and the USA. The agreement focuses on a pilot project developed by IHKIB and WRAP, aiming to identify leading Turkish apparel companies exporting to the USA and encouraging these facilities to attain WRAP certification. In return, WRAP will provide in-person and virtual training at no charge to guide these facilities through the certification process. The project seeks to strengthen business ties between Türkiye and the USA, creating additional opportunities for mutual cooperation between the parties in both countries.

Representatives from all 43 European partners of RegioGreenTex met for the Annual Consortium Meeting, hosted by CITEVE – the Portuguese Centre for textile innovation.

Co-funded by the European Union I3 Instrument Programme, RegioGreenTex is a €13 million project to promote investments in textile circularity. Research centres, regional clusters, regional development agencies and 26 SMEs collaborate to realise unique pilot projects to transform the textile industry business model from linear to circular.
 
The annual consortium meeting is a pivotal point to assess the project’s progress and impact. Presentations and workshops have been an essential part of the meeting, along with  networking opportunities where partners created synergies and discussed common challenges. Furthermore, all SME partners showcased their results through an exhibition with samples of garments, yarns, fabrics and products: the outcome of the project’s innovation so far. New collaborations and partners are expected to flourish as another outcome and the meeting.

EURATEX, as project coordinator, ensures the successful implementation of this ambitious initiative. Dirk Vantyghem, EURATEX Director General, commented: “RegioGreenTex is an essential piece of our wider plan to implement the EU Sustainable Textile Strategy. Offering investment support to our SMEs is critical to make this green transition a success.”

After a long phase of continuous growth, the composites market has seen strong fluctuations since 2018. In 2023, the overall market for composites in Europe fell by 8%.

The current mood on the markets in Germany and Europe is rather negative within the industry. The main drivers are the persistently high energy and raw material prices. Added to this are problems in logistics chains and a cautious consumer climate. A slowdown in global trade and uncertainties in the political arena are fueling the negative sentiment. Despite rising registration figures, the automotive industry, the most important application area for composites, has not yet returned to its pre-2020 volume. The construction industry, the second key application area, is currently in crisis. These factors have already caused the Eu-ropean composites production volume to fall significantly in recent years. There has now been another decline in Europe for 2023.

Overall development of the composites market
The volume of the global composites market totalled 13 million tons in 2023. Compared to 2022, with a volume of 12.3 million tons, growth was around 5%. In comparison, the European composites production volume fell by 8% in 2023. The total European composites market thus comprises a volume of 2,559 kilotons (kt) after 2,781 kt in 2022.

The market is therefore declining and falling back to the level of 2014. Overall, market momentum in Europe was lower than in the global market. Europe's share of the global market is now around 20%.

As in previous years, development within Europe is not uniform. The differences are due to very different regional core markets, the high variability of the materi-als used, a wide range of different manufacturing processes and widely differing areas of application. Accordingly, there are different regional trends, especially with regard to the individual processes, although there were declines in all re-gions and for almost all processes in 2023. At almost 50% of the market volume, the transportation sector accounts for the largest share of total composites pro-duction in terms of volume. The next two largest areas are the electri-cal/electronics sector and applications in construction and infrastructure.

The entire market report 2023 is available for download: https://www.avk-tv.de/publications.php.

INDA, the Association of the Nonwoven Fabrics Industry, has named experienced sales and business development professional Dan Noonan as its new Director of Memberships and Business Development. Noonan brings 20 years of experience leading sales teams across the U.S. at Localedge/Hearst Media Services.

Noonan will be responsible for enhancing the value of INDA membership and its industry supporting programs. He will work with staff, leadership, and members to identify and expand opportunities to enhance our programs, services and our relevance to the industry.

In the fourth quarter of 2023 Italian textile machinery orders index, drawn up by the Economics Department of ACIMIT, the Association of Italian Textile Machinery Manufacturers, appears to be stationary compared to data recorded for the same period in 2022. In terms of absolute value, the index stood at 82.4 points (basis: 2015=100).

This is the result of an upswing in orders from foreign markets, counterbalanced by declining orders on the domestic front. While orders in Italy decreased at 18% rate, a 4% increase was observed abroad. The absolute value of the index on foreign markets amounted to 77.9 points, whereas it came in at 126.2 points domestically. Overall for the fourth quarter, the average order backlog yielded 3.7 months of assured production.

For the whole 2023 year, the index declined 25% overall compared to the 2022 average (absolute index of 82.4). On the home front however, the index dropped 24% (absolute index of 124.5), while slipping 25% abroad (absolute index of 78.4).

ACIMIT president Marco Salvadè commented the data: “The orders index for October – December 2023, as elaborated by our Economics Department, confirms an intake of orders that is still weak, with a negative trend in demand for machinery that is ongoing for the domestic market.” Nonetheless, the orders index abroad shows a slight increase. “We estimate that the global geopolitical context is still a source of concern,” continued Salvadè, specifying that, “For the first nine months of 2023, Italian exports on major global markets (i.e. China, Turkey, India and the United States of America), confirm a widespread decline. However, some positive signs emerged in the fourth quarter of last year, as reflected by the latest orders index. For 2024 we expect a consolidation of this trend reversal.”

INDA, the Association of the Nonwoven Fabrics Industry, announced that nominations are open for the 2024 World of Wipes Innovation Award^®. This Award recognizes a product or technology in the wipes sector that creatively uses nonwovens. The Award will be presented at the World of Wipes^® (WOW) International Conference, June 17-20 at the Hyatt Regency Minneapolis, Minneapolis, MN.

Nominations will be accepted online through Monday, April 15^th via www.inda.org/awards/wow-innovation-award.html. Nominees will be selected from a range of products and technologies that have been commercially available two years prior to WOW 2024. Products and technologies may include end product components, fabrication techniques, or end-products that use a nonwoven technology. Award categories include dry or wet wipes, institutional or industrial wipes, raw materials, and equipment. Three finalists will present their innovations to industry leaders attending WOW on Tuesday, June 18^th. The winner will be announced Thursday, June 20^th.

2024 is a turning point for the European textiles and clothing industry: From 6 to 9 June 2024, European citizens will vote for a new European Parliament and, based on the results, a new European Commission will be formed. In view of this important election, EURATEX publishes a Manifesto, presenting 15 requests which will help to ensure a competitive European textiles and clothing industry.

The textile and apparel industry is making a substantial contribution to European wealth, jobs and growth. Europe counts 192,000 companies employing 1.3 million workers with a turnover of €167 billion and over €67 billion of exports. Entrepreneurship should be recognised as the foundation for a competitive textile industry, offering high quality and sustainable products, based on innovation, creativity and design. European policy makers should recognise such role to textiles and apparel companies and have an open dialogue to create better framework conditions to operate in the internal and global markets.

To realise that vision, the industry and policy makers need to work together on a mix of policy measures and initiatives, which are coherent and offer a transparent and predictable framework for our companies, and make them more resilient and competitive.

These policies should focus around four points:

Develop and implement a “smart” EU industrial policy
Europe should create policies which enhance competitiveness, instead of creating administrative burdens. To EURATEX, each new piece of legislation should undergo a “competitiveness test” to critically look at the impact of the new rules. Europe should also create a favourable environment to promote education and jobs in the industry. The EU textile industry currently employees 1,3 million people, 30% of which is above 50 years old. A critical bottleneck for the textile industry is to attract (young) people and make sure these people have the right set of skills, to operate in a changing textile ecosystem. EURATEX also asks the EU to invest in innovation and digitalisation as they are key to the European competitive advantage. Not only, as the last years have proved, Europe should provide companies with access to sustainable energy at lower prices.

No sustainability without competitiveness
The EU Strategy for Sustainable Textiles is pushing our sector towards new business models with a lower environmental footprint. To realise that ambition, no less than 16 regulatory proposals are on the table, each of them with a different timetable, managed by different departments of the European Commission. EURATEX is committed to sustainability, but asks for economic realism. This set of new regulations needs to be coherent, enforceable, feasible and applicable for SMEs, and not push textile companies out of the market. Moreover, some member states are moving forward faster and some legislations will be decided at national level, creating fragmentation of the market. Such scenarios will hamper Europe and its possibilities to grow.

Ensure free and fair trade
With $224 billion in sold merchandise, Europe is the second major world exporters of textiles and clothes after China ($321 billion). It is therefore important that the global market should be open, free and fair for our industry to continue to thrive. Besides the support to FTAs in general, EURATEX wants to emphasise that all trade agreements should offer effective market access for EU companies and a level playing field in these markets. A free and open market should go hand in hand also with protection against free riders. The EU must always consider enforcement and enforceability when making new laws; it should also take action together with the member states for a better coordination with harmonised criteria for action among Customs Authorities.

Incentivise the Demand for sustainable textiles
Sustainable textile products typically come at a premium price, making it difficult for many consumers and buyers to purchase such products. Many surveys across Europe confirm that around 50% of interviewees do not purchase sustainable fashion products and the main reason is price. EURATEX believes that, to create a demand and help consumers to buy a (genuine) sustainable textile product, there should be standard requirements and fiscal incentives. Public authorities should also implement green public procurements, by increasing the importance of sustainability criteria in their evaluation grids.

INDA, the Association of the Nonwoven Fabrics Industry, and The Nonwovens Institute (NWI), have announced their 2024 workforce development program. The INDA/NWI portfolio of training content covers the full spectrum of the nonwovens value chain, ranging from raw materials to processes to products.

Jointly organized courses include a combination of classroom learning supported by hands-on activities in NWI’s world-class nonwoven production and testing labs on the Centennial Campus of North Carolina State University. Each course is designed to be accessible and valuable to those who are new to the nonwovens industry and/or come from a non-technical background, as well as seasoned nonwovens professionals.

2024 INDA/NWI Workshops Schedule:

• Elementary Nonwovens
  January 23-24, 2024
• Intermediate Nonwovens
  February 6-9, 2024
• Meltblown Technology
  February 27-29, 2024
• Spunbond Technology
  March 19-21, 2024
• Intermediate Nonwovens
  April 30-May 3, 2024
• Elementary Nonwovens
  May 7-8, 2024
• Nonwoven Fabric Property Development and Characterization
  June 4-7, 2024
• WIPES Academy
  June 17-18, 2024
• Fiber and Filament Extrusion Fundamentals
  July 24-27, 2024
• Nonwoven Product Development and Innovation
  August 13-16, 2024
• Absorbent Hygiene Course
  August 27-29, 2024
• Elementary Nonwovens
  September 10-11, 2024
• Carded Nonwovens Technology
  October 3, 2024
• Intermediate Nonwovens
  October 15-19, 2024

Short Course Value Packs

New this year, INDA and NWI are offering a Short Course Value Pack program, enabling companies to purchase a block of registrations, which can be used by any combination of employees to register for any combination of training courses, at a discounted rate. Value Packs are available in bundles of 5, 10, 15, and 20 registrations, with discounts ranging from 10 percent to 25 percent, depending on the size of the Value Pack.

EURATEX welcomes the unanimous vote in support of the new rules of origin under the PEM Convention, as a historic achievement. Facilitating trade and investments in the “PanEuroMed” region (covering 27 EU member states and 24 partner countries in the neighbourhood region)¹ is top priority region for the EU, as trade with these countries accounted for €677 billion in 2023. For the EU textile and clothing sector, the region represents 35% of its exports and 21% of its imports.
 
In 2013 the European Commission adopted a package of proposals aimed at increasing trade between the European Union and neighbouring countries in the Pan-Euro-Mediterranean (PEM) region. The proposal introduced modernised rules of origin of the PEM convention, lifting the prohibition of duty-drawback and introducing the principle of “full cumulation”.

Today, after ten years of intense negotiations which EURATEX supported, the European Commission reached a full and final agreement with all PEM partners. This is a landmark achievement that will unlock the full potential of the Euro-Mediterranean area as the biggest and most integrated region of advanced manufacturing and trading of sustainable textiles and clothing. The rules adopted today will accelerate the integration of T&C supply chains and boost T&C production and trade within the region, both in the East and Southern borders of the EU. In a moment when companies are looking at moving their production from Asia to nearby, like-minded and more reliable countries , it is very timely to have the PEM Convention implemented.

EURATEX’s President, Mr Alberto Paccanelli, commented: “This is a strategic trade deal that can help European companies recover from the multiple crisis which we face since 2020”. He continued “We call on the European Union to not stop here, but keep up the efforts to secure trade deals that are good for European companies and their competitive position in the world. The next objective should be the adoption of the EU-Mercosur Agreement and a conclusive settlement of all trade disputes with the United States”.    
 
According to Director General Dirk Vantyghem, “today’s unanimous vote in favour of the modernised PEM rules is good news for our industry.. We should now engage with these partner countries to fully exploit the potential of these new rules. EURATEX is ready to engage in an industrial dialogue with the companies from the PEM Countries to facilitate their transition to the new framework”.

¹ The PanEuroMed contracting parties are: the EU, the EFTA States (Switzerland, Norway, Iceland and Liechtenstein), the Faroe Islands, the participants in the Barcelona Process (Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, the territories of West Bank and Gaza, Syria, Tunisia and Turkey), the participants in the EU's Stabilisation and Association Process (Albania, Bosnia and Herzegovina, the Republic of North Macedonia, Montenegro, Serbia, Kosovo), the Republic of Moldova, Ukraine.