From the Sector

JIAM 2022 OSAKA, organised by the Japan Sewing Machinery Manufacturers Association (JASMA), will soon be held at INTEX OSAKA from 30 November – 3 December 2022. Under the theme of “It all connects at JIAM – the forefront of technology and master craftsmanship”, the 12th edition brings together leading sewing machine suppliers and apparel manufacturers, making it a must-attend event for textile professionals. In this era of change, an international platform to facilitate business and information exchange is essential. The 2022 edition will showcase apparel manufacturing solutions catered to each and every need, combining high-level skillsets and time-tested knowledge with the latest modern-day technology.

As of October, 144 exhibitors from 10 countries and regions (China, Greece, Germany, Hong Kong, India, Italy, Singapore, Taiwan and Thailand) have signed up for JIAM 2022 OSAKA to showcase their latest products and services. Of these, 39 companies (21 domestic, 18 overseas) will be joining the fair for the first time. In addition, two pavilions from Germany (VDMA; Mechanical Engineering Industry Association) and Taiwan (TSMA; Taiwan Sewing Machinery Association) will bring even more product diversity to the show floor. The previous edition of JIAM OSAKA in 2016 welcomed 258 exhibitors from 15 countries and regions as well as 15,257 visitors from 72 countries and regions, mainly from Bangladesh, China, India, Korea, Taiwan, Sri Lanka, and Vietnam.

A wide variety of special seminars
11 special organiser seminars will not only provide relevant industry knowledge, but also offer practical skills for daily work:

• Manufacturing industry and digital technology
  Mr Atsushi Yasuda, Manager of Ministry of Economy, Trade and Industry Manufacturing Industries Bureau,Industrial Machinery Division
• Skills training seminar
  1. Twist Jacket (Lapel) pattern and matching sewing (front and shoulder seams)
  2. Shoulder keeper (prevent shoulder collapse) cherish a piece of clothing
  Mr Susumu Inarida, Emeritus Professor of Bunka Fashion Graduate University (BFGU) / Specially Appointed Committee Member of Japan Modelist Associate / Contemporary Master Craftsman Certified by the Ministry of Health, Labor and Welfare
• "Mottainai!" sustainable initiatives from Osaka!
  Common points between Senshu Towl and OSAKA KABAN and the future
  Mr Eiji Shinoda, President of Shinoda cCorp
  Mr Kenji Fukuroya, Representative Employee of Fukuroya Joint Company etc.
• About the sustainable fashion community “NewMake”- Upcycling initiatives in collaboration with brands
  Mr Tac Hosokawa, CEO of Story & Co.
• Win - win strategy on underwear sewing, viewpoint of BISEI SANGYO Co., LTD
  Mr Toru Miyawaki, Managing Executive Officer of BISEI SANGYO Co.,LTD / Chairman of Hikoneseni Cooperative

Home Sewing Machine Zone
Catering to the B2C market, the Home Sewing Machine Zone, will feature major domestic household sewing machine suppliers. To promote the joy of sewing, a special workshop will be organised by Brother Industries Ltd, Janome Corp, JUKI Corp and JASMA covering topics such as the use of upcycled materials. As part of JIAM 2022 OSAKA’s sustainable development goals, visitors will be taught to sew “cup sleeves” using discarded items and materials from the DIY brand WHTATNOT. Attendees will also learn about upcycling, the process of upgrading unwanted items into new products that are useful. Another highlight will be the awards for JASMA’s “42th Home Sewing Competition for Elementary, Middle, and High School Students”.

• HIGHER, FASTER, FURTHER ! During the first physical Frankfurt Fashion Week in January 2022, PREMIUM GROUP will show more novelties than ever.

The anticipation is rising! With the actual move to Frankfurt in January 2022, Anita Tillmann, Jörg Arntz and the teams will not only present further developed versions of the PREMIUM and SEEK fashion fairs, but will also celebrate a major B2C festival for the first time with THE GROUND.

More than ever, the Berliners‘ passion for people and fashion, but also for business and trading, is at the heart of all their events. And where better to combine all this than in the power metropolis of Frankfurt am Main.

„No city in Germany - no city in Europe - stands for business relevance and trading power as much as Frankfurt am Main,“ explains Tillmann. „We now have a unique opportunity to actively shape the future together. PREMIUM GROUP provides the industry with the platform, the brands with the creative content. In addition, we do what we do best, introduce the right players to each other and connect them. We bring together the movers and shakers who have the same drive as we do. With this new mix of location, entertainment, creative industry and trading focus, we are creating a unique momentum after the pandemic - January is when the big deals are made and the c ourse is set for the future.“

To achieve this goal, the PREMIUM GROUP teams have also given the proven successful formats PREMIUM and SEEK a new coat of paint. More space, new areas and shorter distances provide visitors with a completely new trade event experience. Trends, brands and events can be discovered together with new and well-known partners - for the first time all in one place!

And PREMIUM, which is already entering its 19th year in January, is also showing a new side in Frankfurt. Instead of being spread out like in Station-Berlin, in Frankfurt all brands show their collections in one big hall. „We are so excited to finally unite all exhibitors in one hall. This way we create a universe with many different worlds - colorful and exciting,“ says Wiebus. „We are in close exchange with all the protagonists throughout the year and continue to develop the concepts together. The entire industry is positive about coming together in Frankfurt. Everyone is keen to experience and create something completely new! We offer the framework for this - that is our strength.“

And the Berliners have another surprise in store for the Frankfurt debut: With THE GROUND, they are organizing a large fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Tillmann, Arntz and the PREMIUM GROUP- team, is B2C expert Kai Zollhöfer, who already made the Bread & Butter by Zalando a crowd puller. “THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding themes at THE GROUND are therefore sustainability, diversity and equality”, said Zollhöfer.

The 3-day event offers brands the opportunity to interactively exhibit purpose-driven stories and products. In addition to the thematic focus on fashion, brands from the fields of wellbeing, beauty, mobility and technology will also present innovative products and solutions.

From 3-5 July BRIGHT welcomes big names, young talents and influential media from the skateboarding community, to share old tales and tell exciting new stories. From b2b2c: the whole skate universe is invited to explore the latest streetwear, hero brands, entertaining skate action and the energy of a big 3-day celebration – all for the love of skateboarding. Here‘s a round-up:

ADIDAS SKATEBOARDING X SKATEDELUXE
To celebrate the blending of culture and community, this summer adidas Skateboarding and Skatedeluxe are joining forces. At BRIGHT the collaboration will be celebrated on a specifically designed street course open to the public! The whole community is invited to experience the latest product release surrounded by special activities such as skate sessions at the skate course, art installations and brand experiences.

SUPPORT THE SKATE COMMUNITY WITH LONG LIVE SOUTHBANK
BRIGHT is more than happy to welcome LLSB with an incredible exhibition from Southbank‘s five decades of history, with pieces of art donated to the campaign by the likes of the Gonz, Ed Templeton, Pontus and many more expected.

LLSB is a community group set up to campaign for the world-famous Southbank Skate Spot in the centre of London, UK. Having saved the space from destruction in 2014, LLSB is now fundraising €900,000 to restore legendary sections of the space special to skateboarders around the world.

HANDS ON WITH NATIVE TEENAGE STUDIO
Contemporary culture cannot exist solely through the sharing go digital “lifestyles”: in collaboration with Berlin-based photographer Johannes Böttge‘s own project NATIVE TEENAGE and contributors from the art, music and photography scene, NATIVE TEENAGE STUDIO showcases an all-day workshop format (3-5 July) at BRIGHT’s b2c area. While it focuses on transforming a broad spectrum of visual stimulation, information and communication into physical space, it aims to bridge gaps in generations and groups, translating them into curiosities.

EMPOWERING WOMEN IN SKATEBOARDING
Meet Clara Knör & Laura Kaczmarek who will exhibit their latest work at BRIGHT!

DC X BRIGHT OPENING PARTY
DC Shoes proudly presents BRIGHT´s official Opening Party at Wilde Renate. Including highly entertaining skate action by global heads and local top dogs. Supported by notorious hip-hop DJs, a sizzling BBQ, cold beers and drinks, bright sunshine and – of course – the guests themselves, who are in town during Berlin Fashion Week – you and your friends are invited! 3 JULY | 5:30 PM | WILDE RENATE

RIDE HIGH WITH IRIEDAILY
The winner takes it all with a juicy cash reward, at the contest for the highest wallride brought to you by Berlin‘s own IRIEDAILY. Free booze and fun for free minds.

CPH OPEN VIBE
CPH Open is taking the show on the road – to Berlin! CPH-BER is going down this August, and to heat the city up a bit, CPH Open is spreading the vibes at BRIGHT – you’re invited!