From the Sector

• EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

The award was established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion. Stylists, photographers, designers, illustrators, artists and other creatives, invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system, joined the open and international call.

The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting  Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

Born in Padua, Italy, 22 years old, and a student in her second year in Textile & Fashion Design at IAAD - Istituto d'Arte Applicata e Design, Emma Scalcon won the IMAGINING SUSTAINABLE FASHION competition with her project TAKE A WALK ON THE GREEN SIDE, designing communications crafted with strong and impactful images and simple but detailed wording intended for younger consumers to inform them about sustainable fashion issues.

Scalcon ranked first among the finalists selected by a high profile jury composed of:
·   Anna Detheridge, Founder and President, Connecting Cultures
·   Giusy Bettoni, CEO and Founder, C.L.A.S.S.
·   Rita Airaghi, Director, Gianfranco Ferré Foundation
·   Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Jeanine Ballone, Managing Director, Fashion 4 Development
·   Evie Evangelou, Founder and President, Fashion 4 Development
·   Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America  
·   Dio Kurazawa, Socio fondatore, The Bear Scouts
·   Renata Molho, Founding Partner, The Bear Scouts
·   Lucy Orta, Chair, Art & the Environment, University of the Arts London
·   Stefania Ricci, Director, Museo Salvatore Ferragamo

Emma Scalcon was awarded the €3,000 prize, made possible by the Main Sponsor ROICA™ by Asahi Kasei and by the other sponsors of the project: ECOSENSOR™ by Asahi Kasei - a latest generation fabric collection that promotes responsible innovation with advanced high-tech performance, C.L.A.S.S., and the Greek smart cotton SUPREME GREEN COTTON® by Varvaressos.
 
“It is time to be pioneers in communication and for this we have supported the Imagining Sustainable Fashion Award,” commented Takaaki Kondo, global marketing department manager for ROICA™ by Asahi Kasei, the Main Sponsor of the award. ROICA™ by Asahi Kasei is a high quality stretch fibre with an innovative range of intelligent functions to satisfy every modern wardrobe need for sports, underwear, and fashion. “We believe that together with responsible innovation, communication is the key to bring sustainability to the next level: to inspire, educate, inform and allow both professionals and consumers to make the right choices.”

“The competition is an opportunity to rethink how to communicate the new and different values of an ethical and sustainable fashion system,” explained Anna Detheridge. “I am quite impressed with the results of the competition — the diversity of forms that we received show both an interesting change in sensibility and a practical approach to communicating these values. There is less visual rhetoric and reliance on compelling images and more investment in basic information and a greater variety of narratives.

It is a great pleasure to see the energies from a wealth of young creatives, small businesses, and designers from all over the world with cross-disciplinary interests and a diversity of talents who are ushering in a new culture of design. My heartiest congratulations go to Emma Scalcon".

“I completely agree with Anna's comments on the quality of the work submitted by participants in the competition and together we have renewed our intention to continue IMAGINING SUSTAINABLE FASHION into 2021 with a new edition of the award,” stated Giusy Bettoni. “After this initial experience, we find ourselves even more motivated to explore some of the themes that emerged during the selection process, in particular those regarding the ethics of intellectual and cultural property, a topical issue in an industry like fashion. For this reason, we are already working together on organizing a webinar on this topic with outside specialists, including legal experts.”

 21 Grams, the group comprised of Veronica De Nigris, Serena Paone e Immacolata Esposito, won a special contest open to the public among the finalists selected by the jury, receiving the most votes from Instagram followers on C.L.A.S.S.’s corporate Instagram profile. The media partner for the initiative is Renoon, the leading search tool and data hub for sustainable fashion, a rising start-up of the year, aggregating +190 brands offering sustainable options to consumers. 

• Mostafiz Uddin, Managing Director of Denim Expert Limited and Founder of Bangladesh Apparel Exchange (BAE) has won Sustainable Fashion Champion at the Drapers Sustainable Fashion Awards 2021, which took place virtually on 10 March.

On receiving the award, Mostafiz said he wants to be a game-changer in the apparel industry, leading by example to inspire others to behave responsibly and ethically.

He also dedicated the award to H&M which, he explained, supported his business, Denim Expert, through the pandemic by continuing to place orders He said the loyal support of the Swedish fashion giant almost certainly helped save the livelihoods of 2000 workers at his factory and their 10000 family members. “That’s true sustainability leadership,” he said.

The Drapers Sustainable Fashion Awards recognise steps being made in reducing the fashion industry’s environmental impact and creating fairer working conditions across the supply chain.
Judged by an independent panel of sustainability and fashion retail experts, the awards shine a spotlight on best practice within the global fashion industry.

Covid-19 has presented unforeseen challenges for fashion retailers and brands, but it has also given us all an opportunity to build back better. Forward-thinking fashion businesses know change is not optional, and are embracing their responsibilities and ability to make a difference.

Mostafiz Uddin has been recognised as the Sustainable Fashion Champion 2021 for setting examples in promoting sustainability during the Covid-19 pandemic which broke out worldwide in March last year.
Jill Geoghegan, Acting Editor of Drapers, said: “Despite the challenges thrown up by the Coronavirus pandemic, fashion brands and retailers increasingly recognise that sustainability is a business imperative.”  
“Many businesses continued to invest in cleaning up their supply chains and introducing new models of working, despite the unprecedented trading conditions.

“The Drapers Sustainable Fashion Awards highlight and celebrate these advancements, paving the way for a more responsible future for the industry.” Managing Director of Denim Expert Limited Mostafiz Uddin said: “In the pandemic, my factory Denim Expert Limited kept true to its commitment towards sustainability, despite an extremely difficult trading landscape.

“During the pandemic, I was vocal about the issue of buyer-supplier relationships and, in speaking out, I wanted to champion the cause of suppliers all over the world. Too often suppliers in garment supply chains do not have a voice because they fear that by speaking out, they will be treated unfavourably by brands.

“This was, of course, a risk on my own part but I like to think I stood up for what I think is right and ultimately, I believe progressive brands understood I was coming from a good place. Like them, all I want to see is a fair, ethical and sustainable industry where brands and retailers work in an environment of collaboration, not conflict.”

Mostafiz also had some special praise for H&M. He said: “It would have not been possible for me to support my workers during the pandemic, had my factory not received help from H&M during the unprecedented time. While Denim Expert suffered from huge orders cancellation and orders hold, H&M supported us by placing orders in the pandemic that saved thousands of lives and livelihoods. Therefore, I would like to dedicate this Award to H&M and its CEO Helena Helmersson.”

The judges of Drapers Sustainable Fashion Champion Award 2021 have been Kerry Bannigan, Founder, Conscious Fashion Campaign; Sarah Ditty, Global Policy Director, Fashion Revolution; Miriam Lahage, Founder, Aequip; Samata Pattinson, CEO, Red Carpet Green Dress; Caroline Rush, Chief Executive Officer, British Fashion Council; Lucy Shea, Group CEO, Futerra; Jane Shepherdson, Chairman, My Wardrobe HQ; and Dilys Williams, Director, Centre for Sustainable Fashion.

• C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
• What does it mean to be a “game changer” in green fashion?
• What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

C.L.A.S.S. Manifesto  

During the Smart Voice, the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula were presented.

C.L.A.S.S. ICON Award is an international award for visionary creatives in the fashion world who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public: consumers. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won (all info on http://www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first winner of the first C.L.A.S.S. ICON Award, shared his vision for responsible fashion and his current projects. "My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. Since the beginning, I have been really excited to team up with C.L.A.S.S. in order to share a common and challenging journey, with the perspective to be part of a constantly growing network activating mutual support. I have always thought at my collections as a call to action for a better future and now more than ever my mission as C.L.A.S.S. ICON is to make people understand that commitment and sustainability can and must go hand in hand with beauty and elegance. The adage 'kalòs kai agathòs' is one of the classical teachings that should never be forgotten: aesthetics, in my opinion, is inseparable from ethics. That's why I don't just target professionals, but also the end consumer, fashionistas and beyond" says Gilberto.

"For the first edition of C.L.A.S.S. ICON in 2020 Gilberto was decreed as our chosen one, and the path together was sanctioned at that moment: the sharing of values and visions is an indissoluble bond that keeps us united over time. Like Gilberto, each ICON will be part of a community where together with C.L.A.S.S. will try to make a real smart fashion and above all create an important voice," says Giusy Bettoni.

In support of the C.L.A.S.S. ICON award, C.L.A.S.S. presented its Manifesto for Responsible Fashion, which summarises the values that C.L.A.S.S. has been researching, communicating and developing since 2007: the role of the ethical company and its transparent production, the importance of traceable and healthy products, with total respect for people and the environment. A commitment to a circular economy with a positive impact that also means safeguarding the seas, the ocean, the use of water, energy and resources.

"A Manifesto for fashion with the lowest possible impact on the planet and on people and animals’ health thanks to responsible innovation, perfectly up to the challenges of contemporary lifestyle. This is why I created the Sustainability Formula, which only exists when there is design, responsible innovation and we are able to track and measure the impact of products and processes and communicate the new values in an appropriate way. In a word, when there is knowledge" concludes Giusy Bettoni.
 
F = D x I x S x C
F= Fashion
D=Design
S=Sustainability
C=Communication

Dibella has been selected by the German Federal Ministry for Labour and Social Affairs (BMAS) as a model case study for due diligence in the context of human rights. The showpiece for responsible supply chain management is presented on the Ministry’s homepage.

For many years now, Dibella has been engaged in developing a fair and ecologically responsible textile supply chain and was therefore one of 25 enterprises nominated for the prestigious CSR award of the German government in the year 2020. The responsible Federal Ministry of Labor and Social Affairs (BMAS) has now selected the human rights due diligence activities implemented by Dibella as a positive case study. A presentation of the company's extensive activities for sustainable action is now available on the BMAS website.

An encouraging, positive example
"Corporate social responsibility means illuminating the impacts of one's own entrepreneurial actions at all levels and integrating responsible action into all business activities. We have been consistently implementing this philosophy for many years. We attach great importance to the sustainable production of our textiles and to good working conditions throughout our value chain. It therefore makes us proud that our approach is presented by the BMAS as a good example of a positive contribution to society, which can serve as motivation for sustainable commitment in all industries," says Ralf Hellmann, Managing Director of Dibella.

Denim Expert Limited, a denim manufacturing and washing plant of Bangladesh, has recognized as ‘New Champion’ by World Economic Forum. It’s the only apparel and textile entity in the world that received this recognition this year.

The New Champions Awards of World Economic Forum recognize excellence in sustainability, digital disruption and agile business governance. Denim Expert has been selected as ‘Honorable Mention’ in excellence in sustainability category.

The declaration was made by World Economic Forum in an official announcement published on their website on 16 November.

“From their impact on the planet and society to how they can participate in building a better future, the World Economic Forum’s New Champion companies are doing just that – exploring the new business models, emerging technologies and sustainable growth strategies that will be vital in the Fourth Industrial Revolution” was said in the World Economic Forum announcement.

Kelheim Fibres has been selected as a finalist for the Sustainability Heroes Award in the category “Sustainable Innovation”. The award is presented by DQS (German Association for Sustainability) and DGQ (German Association for Quality) to pioneers in sustainability and aims to further encourage active involvement in this field.
 
The viscose speciality fibres manufacturer has secured the selection with its innovative plant-based fibres that can substantially contribute to a plastic-free future in absorbent hygiene products such as femcare or incontinence products.

In contrast to other plant-based fibres, viscose fibres can be precisely modified and functionalised during the production process. They can be adapted to meet the exact requirements of the single components of a hygiene product in terms of their liquid management properties (from water repellent to highly absorbent) and so match the performance of synthetic fibres that are still used in the majority of these single-use products.

Whereas today, environmentally conscious consumers must often decide between feeling safe and a clear conscience, the Bavarian fibre experts are actively developing more and more products that do justice to both: Kelheim combines sustainably manufactured and completely biodegradable fibres with the technical performance of synthetic fibres. The aim is to help to reduce the use of crude-oil-based plastics in single-use products and their negative impact on the environment.

Belgian textile innovator Devan Chemicals was lauded by Frost & Sullivan for its antimicrobial technology with proven quaternized silane chemistry, known under its trade name as BI-OME®.

RONSE, BELGIUM – The non-leaching attributes of the technology coupled with its ability to reduce microbial mutation make it a potential candidate for textiles where durability and safe human contact are highly valued.

Based on its recent analysis of the European antimicrobial technology for the textile market, Frost & Sullivan recognizes the Belgium-headquartered Devan Chemicals NV (Devan) with the 2020 European Technology Innovation Leadership Award. Devan’s highly relevant antimicrobial technology addresses issues concerning the contamination of PPE and textiles, including the spread of drug-resistant bacteria, viral transmissions, and hospital-acquired infections (HAIs). Its quat-silane technology, due to its non-migrating behaviour, physically punctures the microorganism cell to destroy it without interfering with cell DNA. Notably, it eliminates the adverse effects of leaching antimicrobials while providing high efficiency in the range of 99.9 percent to 99.99 percent, even after multiple washes.

"By providing non-migrating antimicrobial technology for the textile industry, Devan plugs the safety and performance gaps inherent in current inorganic and organic antimicrobial agents. Its antimicrobial technology, unlike silver- or triclosan-based technology, comprises non-migrating monomers and prepolymers such as organo-functional silane," said Monami Dey, Industry Manager, Frost & Sullivan. "The organo-silane polymers are covalently bonded and polymerized to the textile surface as a coating via padding, exhaust, and spraying techniques. The coating forms a non-leaching reactive surface and destroys the microbes on contact, without releasing harmful components into the environment."

Devan CEO Sven Ghyselinck is very happy with the award: “The best practice award is a nice recognition of the hard work we did in the last 6 months to evaluate the performance against viral activity. It’s great to see our efforts didn’t go unnoticed.”

Earlier this month Devan published new test results confirming the high performance virus-reducing capabilities of its BI-OME fabric coating technology on both unwashed and intensely washed fabrics. The Belgian company has worked closely with a series of international third party laboratories to test different fabric substrates against a wide range of enveloped viruses. Before washing, samples treated with Devan BI-OME score very good to excellent (99% and higher according to ISO 18184) results on virus reduction. Different substrates, like polyester, cotton and polycottons, were exposed to enveloped viruses like SARS-COV-2 (known to cause COVID-19), Feline Corona, Vaccinia (the EU standard for enveloped viruses) and Porcine Respiratory viruses. After 30minutes, BI-OME already reduced 99.96% of the activity of SARS-COV-2.

After washing, a decrease in virus reduction performance of coating technologies is normal and expected. However, BI-OME is confirmed to deliver only a minimal reduction, retaining up to 98.5% virus reduction even when the fabric is washed 25 times.

"Devan is working towards sustainability and green chemistry. For instance, its technology does not contain any harmful solvents such as formaldehyde or polychlorinated phenols and fulfills the regulatory obligations of the EU BPR," noted Dey. "Its commitment to promoting sustainability in textile finishes with a strong focus on GMO-free, kosher, as well as halal certifications, and recyclability has given the company an edge in launching new products at an accelerated pace to match customers’ most pressing concerns and demands."

One of those innovations is BI-OME NTL (natural), a natural, bio-based antimicrobial solution that guarantees an optimal freshness and hygiene for textiles. The active ingredient is the well-known Linseed oil, obtained from the dried, ripened seeds of the flax plant. The active ingredients in BI-OME NTL are GMO free, Halal, Kosher and recyclable.

• Esprit selects EarthColors® by Archroma for its newest ‘I AM SUSTAINABLE’ capsule collection

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced a new collaboration with Esprit, the global fashion clothing brand, who selected the EarthColors® range for its ‘I AM SUSTAINABLE’ capsule collection.

Esprit creates laid-back, high-quality essentials that reflect its core values of sustainability, equality and freedom of choice. The brand developed its first eco-conscious collection made of 100% organic cotton, back in the early 90’s.

Archroma’s EarthColors® range came to public attention for being the Gold Winner of the OutDoor Industry Award 2017, Sustainable Innovations category.

The range is regularly featured by brands such as Kathmandu, G-Star and Ternua, who are willing to explore truly innovative and authentic color options for more eco-conscious casual wear collections.
Archroma’s EarthColors® is a line of patented plant-based dyes, sourced from up to 100 percent renewable resources.

Archroma developed EarthColors® using non-edible waste products, from agriculture and herbal industries, to replace petroleum derived raw materials; which are the conventional raw materials used to synthesize dyes currently. This gives brands an alternative when looking for more natural ways of dyeing garments.
The collection is available online: www.esprit.eu/earthcolors.

Green Product Award & Green Concept Award 2020: Teilnehmerrekord mit Einreichungen aus 52 Ländern. Die Gewinner stehen fest – ein goldenes Kleid aus Algen, die erste vegane Lederalternative aus Kaktus, Jack Wolfskins Tec LAB, uvm.

Die Gewinner des Green Produkt Awards und des Green Concept Awards stehen fest. Mit einer Rekordbeteiligung von 1463 Einreichungen haben sich so viele Teilnehmer wie nie zuvor beworben. Insgesamt stammen die Ideen und Produkte, Konzepte und Materialien für die Gestaltung einer nachhaltigeren Zukunft aus 6 Kontinenten.

Einblicke in die grüne Zukunft
Wie sieht eine grüne Zukunft aus und was passt in ein „Future Village“ (Award-Thema)? Gewinner und Nominierte sind geben Beispiele aus den Kategorien Architektur, Bad, Elektronik, Fashion, Kinder, Konsumgüter, Mobilität, Outdoor, Büro und Interior. Zwei Beispiele für das, was heute bereits möglich ist und die Zukunft bewegen wird:

• „The Golden Phoenix“ – ein goldenes Kleid mit Pailletten aus Algen und Stoff aus Peace-Silk Seide, das ganz natürlich mit Kukurma gefärbt wurde. Das erste Green Product Club Projekt. 
• Gewinner Material „Desserto“ – die vegane Lederalternative aus Kaktus ist reif für den Einsatz bei Interior-Bezügen, Kleidung und Accessoires.

Awards für ein Netzwerk voll guter Ideen 
Die Awards stehen nicht nur für außergewöhnliche Leistungen, sondern sollen weitaus mehr bewirken. Dazu Nils Bader, Initiator des Awards: „Mit den Awards präsentieren wir bestehende, zukünftige und natürlich nachhaltige Alternativen und vernetzen die Akteure. Mit der Selection wollen wir überraschen und zeigen, was alles schon möglich ist. Niemand soll gehen, wie er oder sie kam - sondern künftig mit einem anderen Blick planen, gestalten und letztendlich auch konsumieren.“
 

In the 2019 `Hot-Button´ report issued by the forest conservation organisation Canopy, Kelheim Fibres attained a “green shirt” ranking. Many fashion brands already value the `Hot-Button´ report as a reliable indicator for sustainability for viscose fibre producers.

Raw material wood sourced only from certified sustainable forestry
The CanopyStyle initiative aims to achieve that no wood from ancient and endangered forests is used to produce viscose fibres. The audited companies must prove that they avoid these fibres and have implemented appropriate rules and procedures to check the origin of the wood. Performance in the areas environmental protection and innovation have been examined and evaluated by qualified external auditors; the report will be posted publicly in the first quarter of 2020.

Sustainable fibres for a changing market
“For years now Kelheim Fibres has consistently recognised the importance of sustainability and environmental protection. Now that resource saving and alternatives to plastics are of focal interest to the public and to the economy, our products are meeting with an even better reception from the market. Fibres produced in Germany with low emissions from certified sustainable timber meet the needs of customers seeking products that have a low risk of sourcing from ancient and endangered forests. “Having been awarded a `green shirt´ in the `Hot-Button´ ranking once again underlines this absolutely clearly!” says Matthew North, Commercial Director at Kelheim Fibres.