From the Sector

• More than 30 leading pioneers of the chemical and material sector welcome the latest political papers from Brussels, Berlin and Düsseldorf

The political situation for renewable carbon from biomass, CO2 and recycling for the defossilisation of the chemical and materials industry has begun to shift fundamentally in Europe. For the first time, important policy papers from Brussels and Germany take into consideration that the term decarbonisation alone is not sufficient, and that there are important industrial sectors with a permanent and even growing carbon demand. Finally, the need for a sustainable coverage of this carbon demand and the realisation of sustainable carbon cycles have been identified on the political stage. They are elemental to the realisation of a sustainable chemical and derived materials industry.

The goal is to create sustainable carbon cycles. This requires comprehensive carbon management of renewable sources, which includes carbon from biomass, carbon from Carbon Capture and Utilisation (CCU) – the industrial use of CO2 as an integral part – as well as mechanical and chemical recycling. And only the use of all alternative carbon streams enables a true decoupling of the chemical and materials sector from additional fossil carbon from the ground. Only in this way can the chemical industry stay the backbone of modern society and transform into a sustainable sector that enables the achievement of global climate goals. The Renewable Carbon Initiative’s (RCI) major aim is to support the smart transition from fossil to renewable carbon: utilising carbon from biomass, CO2 and recycling instead of additional fossil carbon from the ground. This is crucial because 72% of the human-made greenhouse gas emissions are directly linked to additional fossil carbon. The RCI supports all renewable carbon sources available, but the political support is fragmented and differs between carbon from biomass, recycling or carbon capture and utilisation (CCU). Especially CCU has so far not been a strategic objective in the Green Deal and Fit-for-55.

This will change fundamentally with the European Commission's communication paper on “Sustainable Carbon Cycles” published on 15 December. The position in the paper represents an essential step forward that shows embedded carbon has reached the political mainstream – supported by recent opinions from members of the European parliament and also, apparently, by the upcoming IPCC assessment report 6. Now, CCU becomes a recognised and credible solution for sustainable carbon cycles and a potentially sustainable option for the chemical and  material industries. Also, in the political discussions in Brussels, the term “defossilation” is appearing more and more often, complementing or replacing the term decarbonisation in those areas where carbon is indispensable. MEP Maria da Graça Carvahlo is among a number of politicians in Brussels who perceive CCU as an important future industry, putting it on the political map and creating momentum for CCU. This includes the integration of CCU into the new Carbon Removal Regime and the Emission Trading System (ETS).

As the new policy documents are fully in line with the strategy of the RCI, the more than 30 member companies of the initiative are highly supportive of this new development and are ready to support policy-maker with data and detailed suggestions for active support and the realisation of sustainable carbon cycles and a sound carbon management. The recent political papers of relevance are highlighted in the following.

Brussels: Communication paper on “Sustainable Carbon Cycles”
On 15 December, the European Commission has published the communication paper “Sustainable Carbon Cycles” . For the first time, the importance of carbon in different industrial sectors is clearly stated. One of the key statements in the paper is the full recognition of CCU for the first time as a solution for the circular economy, which includes CCU-based fuels as well. The communication paper distinguishes between bio-based CO2, fossil CO2 and CO2 from direct air capture when addressing carbon removal and it also announces detailed monitoring of the different CO2 streams. Not only CCU, but also carbon from the bioeconomy is registered as an important pillar for the future. Here, the term carbon farming has been newly introduced, which refers to improved land management practices that result in an increase of carbon sequestration in living biomass, dead organic matter or soils by enhancing carbon capture or reducing the release of carbon. Even though the list of nature-based carbon storage technologies is non-exhaustive in our view, we strongly support the paper’s idea to deem sustainable land and forest management as a basis for the bioeconomy more important than solely considering land use as a carbon sink. Surprisingly, chemical recycling, which is also an alternative carbon source that substitutes additional fossil carbon from the ground (i.e. carbon from crude oil, natural gas or from coal), is completely absent from the communication paper.

Berlin: Coalition paper of the new German Government: “Dare more progress – alliance for freedom, justice and sustainability”
The whole of Europe is waiting to see how the new German government of Social Democrats, Greens and Liberals will shape the German climate policy. The new reform agenda focuses in particular on solar and wind energy as well as especially hydrogen. Solar energy is to be expanded to 200 GW by 2030 and two percent of the country's land is to be designated for onshore wind energy. A hydrogen grid infrastructure is to be created for green hydrogen, which will form the backbone of the energy system of the future – and is also needed for e-fuels and sustainable chemical industry, a clear commitment to CCU. There is a further focus on the topic of circular economy and recycling. A higher recycling quota and a product-specific minimum quota for the use of recyclates and secondary raw materials should be established at European level. In the coalition paper, there is also a clear commitment to chemical recycling to be found. A significant change for the industry is planned to occur in regards to the so-called “plastic tax” of 80 cents per kilogram of non-recycled plastic packaging. This tax has been implemented by the EU, but most countries are not passing on this tax to the manufacturers and distributors, or only to a limited extent. The new German government now plans to fully transfer this tax over to the industry.

Düsseldorf: Carbon can protect the climate – Carbon Management Strategy North Rhine-Westphalia (NRW)
Lastly, the RCI highly welcomes North Rhine-Westphalia (NRW, Germany) as the first region worldwide to adopt a comprehensive carbon management strategy, a foundation for the transformation from using additional fossil carbon from the ground to the utilisation of renewable carbon from biomass, CO2 and recycling. For all three alternative carbon streams, separate detailed strategies are being developed to achieve the defossilisation of the industry. This is all the more remarkable as North Rhine-Westphalia is the federal state with the strongest industry in Germany, in particular the chemical industry. And it is here, of all places, that a first master plan for the conversion of industry from fossil carbon to biomass, CO2 and recycling is implemented. If successful, NRW could become a global leader in sustainable carbon
management and the region could become a blueprint for many industrial regions.

118 organisations signed today the TCLF (= Textiles, Clothing, Leather and Footwear) Pact for Skills, an initiative promoted by the European Commission and coordinated by EURATEX. The signatories acknowledge the skills challenge in the textiles ecosystem, and commit to invest in reskilling and upskilling workers, integrating green and digital skills and improving the attractiveness of the sector. Members of the Pact will benefit from networking, guidance and resources offered by the EC to implement the targets which are proposed in the Pact.

The Pact for Skills is part of the EU Industrial Strategy, addressing the competitiveness of 14 critical ecosystems, including textiles. The main aim of the Pact is maximising the impact of investments in improving existing skills (upskilling) and training in new skills (reskilling). To reach such an ambitious goal, the Pact gathers various actors in the TCLF sectors: industry, employers, social partners, national and regional authorities, education and training providers. These actors should work together and invest in large-scale skills partnerships, guarantee exchange of best practices and increase the attractiveness of the sector.

Specifically, the TCLF Pact for Skills focuses on 5 objectives and for each of them, the signatories identified a certain number of target actions:

1. Promoting a culture of lifelong learning for all: one of the actions is to design and roll out courses promoting latest technologies and digital tools such as VR and AI (digital skills) and promoting durability, repair and waste management activities (green skills), in particular circular design skills.
2. Building a strong skills partnership with relevant stakeholders: signatories foresee to build regional and cross-sectoral partnerships between industry, education providers and authorities, which are adapted to their specific needs. .
3. Monitoring skills supply/demand and anticipating skills needs: to reach it, industry, policy and education stakeholders will establish the TCLF Skills Observatory.
4. Working against discrimination and for gender equality and equal opportunities: signatories will launch a TCLF manifesto of diversity and a supporting initiatives to improve the gender balance and ensure equal opportunities for all.
5. Raising awareness & attractiveness on the TCLF industries, i.a. though dedicated information campaigns, showcasing the opportunities in the sector and promoting mobility for young workers.

As of early 2022, the European Commission will offer signatories of the Pact for Skills to benefit from collaboration at EU, national and regional levels and in particular gain access to networking, knowledge and guidance & resource hubs.

“EURATEX is proud to coordinate this initiative” says Alberto Paccanelli, EURATEX President. “Our companies’ success is based on finding the right people with the right set of skills. This becomes increasingly difficult, so this Pact is a wake-up call to work together and develop a forward looking strategy, where people are put at the heart of our sector.”

imm cologne will not take place on the planned dates in January 2022 in Cologne. The executive board of Koelnmesse reached this decision in close consultation with the Association of the German Furniture Industry (VDM) and in agreement with other well-known industry representatives at the international level. "This step is restricted exclusively to imm cologne and its specific requirements for trade fair operations. We are principally planning, as before, to carry out our spring events in 2022. The political guidelines allow for this, and, following the excellent and safe course of the past autumn trade fairs, this must remain our mission in the interests of the participating industries“, says COO Oliver Frese.

The VDM, as the industry sponsor of the event, and against the background of the current pandemic situation, sees the economic success of the event and thus the successful restart of imm cologne in January as extremely endangered. "Following consultation with numerous exhibitors, industry representatives and trading partners, there is either no question of participation on the part of German exhibitors or exhibitors from the German-speaking region, or this is very much in doubt", according to Jan Kurth, CEO of the VDM.  Similar feedback also came from many European countries.

"The current special basic conditions in the interior design industry make the practicability of imm cologne almost impossible", according to Oliver Frese. "We didn't make this very bitter decision easy for ourselves, but consider it to be our obligation to take this step now in close consultation with the industry. In this way we provide clarity and planning security in the interests of our exhibitors. In our shared perspective, an imm cologne with its claim as a leading trade fair for the interior design industry is not realisable in the current situation", the COO continues. "We are currently working actively on options for also still being able to offer exhibitors of imm cologne an attractive trade fair presence at the international level. Here, both spoga+gafa and ORGATEC present excellent alternatives in the interior design portfolio of Koelnmesse".

The cancellation is restricted to imm cologne and expressly does not include other B2B events planned for spring 2022 in Cologne. In autumn, the Cologne art fairs and the nutrition fair Anuga, among others, demonstrated that trade fairs are also once again possible at the international level and can be carried out safely for everyone. It is currently quite clear how differently individual industries are reacting to the present situation. "We have determined a heterogeneous estimation among the exhibiting companies in the face of the enduring pandemic situation in Germany", according to Oliver Frese, COO of Koelnmesse. The assessments vary in degree specific to different industries, "sometimes with a greater impact on the respective trade fair and sometimes hardly palpable", the COO continues. "In the interests of cooperation in a spirit of trust, we are of course communicating closely with our industries and customers, in order to be able to reach just these kinds of industry-specific decisions," according to Frese.

The hygiene and safety concept of Koelnmesse, which remains entirely in keeping with the decisions of the Minister-President Conference and the Corona Protection Ordinance of NRW, stands for safe processes.

A positive picture was still taking shape for imm cologne as a whole with the end of the term for cancellation without penalties in mid-October: with 600 exhibitors from more than 50 countries, the event would still have been the largest and most relevant forum for the interiors industry, hosted in Europe’s biggest furniture market, even in this smaller form in terms of numbers.

The professional exchange and the networking between internationally active companies and highly qualified trade visitors provide the basis at every imm cologne for future-oriented innovations and the development of new business models. In this way, imm cologne ensures important business impulses for the industry. Koelnmesse, together with the VDM and the exhibiting industry, will therefore do everything possible to get a powerful and innovative imm cologne 2023 on its feet.        

• JEC Group announces theme for JEC World 2022 and reaffirms global leadership in composites innovation, business and networking

JEC World, the leading global trade show dedicated to composite materials, their manufacturing technologies and application markets, will take place in Paris from March 8-10, 2022, under the theme Composites for a Sustainable World. JEC World 2022 will be the industry’s most awaited international face to face event after the long pandemic period. Exhibition space is already 98% booked, a clear demonstration of the industry’s commitment to meet and resume business. Those unable to join in person will be able to experience the show via the JEC World Connect digital platform.

“We are looking forward to welcoming our exhibitors, partners and visitors back to Paris to resume business and promote innovation,” comments Thomas Lepretre, VP Events, Sales and Operations of JEC Group. “JEC World will bring the composites industry together to showcase the sustainability benefits of composite materials to a global audience, and to provide a stimulating meeting-place for the industry to pursue its sustainability ambitions by exchanging knowledge, forging collaborations, and imagining new concepts to protect our environment.”

• JEC World a unique get-together on sustainability throughout the product lifecycle
• JEC World a real composites “think tank”
• JEC World 2022 will demonstrate how sustainable thinking is at the heart of the innovative designs, technologies and business models driving the development of the next generation of composites applications.

Four conferences will be held over the three days, focusing on:

• Sustainability of Raw Materials for Composites: Fueling the Circular Revolution
• Rethinking Composite Materials Production: The Path to Sustainable Manufacturing
• Design for Circular Composite Products: Turning Waste, Recycling & Reuse into Opportunities
• Applications of Composite Materials for Circularity: Towards a Net-Zero World

Innovation is in JEC World’s DNA
One of JEC World’s objective’s is to promote the composites sector’s most innovative projects. More than 600 product launches are expected to be announced over the three days of the show, which will also feature JEC’s high-regarded innovation challenges and awards ceremonies :

• The JEC Composites Innovation Awards celebrate innovative global composite projects, as well as fruitful collaborations between different players in the value chain. Over more than 15 years, the JEC Composites Innovation Awards have highlighted collaborations between some 1,900 companies and recognized 203 creative projects. The winners will be announced on March 7th during a dedicated ceremony and their successful technologies will be on display throughout the show.

• The JEC Composites Startup Booster is the leading startup competition in the world of composites. In 2022, this competition will celebrate its fifth anniversary, with a special event to be organized onsite and the launch of a new “sustainability” award. And, with 20 finalists for 2022, it will recognize innovations with the greatest potential market impact and promote them to an influential audience of decision-makers. The finalists’ innovations will be displayed at JEC World’s “Startup Village.”

• For the first time, JEC World will host the 3rd edition of the SMC BMC Design Award organized by the European Alliance for SMC BMC. This international competition recognizes and promotes design excellence in the use of SMC and BMC materials. The theme of this edition is Sustainable Living, and the award is opento design students and young design professionals (less than 3 years of experience) living in Europe.

The Premium Group events will take place in Frankfurt am Main in the third week of January 2022, taking into account the 2G+ regulation (all participants have to be vaccinated, recovered and additionally daily tested).
 
On the basis of the current regulations of the federal government and the Hessian state government, which did not announce any further restrictions for vaccinated people last week, the fashion fairs PREMIUM and SEEK, the FASHIONTECH talks and the showcase of the new format THE GROUND will comply with the official health and hygiene regulations from 18th to January 20, 2022 in Frankfurt am Main.
 
This decision is based on the representative feedback from many protagonists of the industry, expert opinions and a close observation of the situation as well as an assessment of all measures that can be taken in Europe to ensure a safe event.

Four formats - one large exhibition hall
The conceptual novelty is that the PREMIUM, SEEK, THE GROUND and FASHIONTECH events will - for the first time and once - take place all together in a spacious hall, which roughly corresponds to the entire area of Station Berlin, on a total area of approx. 20,000 square meters. The resulting simplified admission management serves the safety of everyone. In this way, visitors can quickly and comfortably experience all the inspiration and concentrated brand power at once.

In addition to the security aspect, the merger of the two flagship events PREMIUM and SEEK in one large exhibition hall will bring new features, above all, in terms of content and atmosphere. Apart from an unprecedentedly strong brand portfolio, completely new synergies and energies will arise, which will make the meeting in January a unique momentum in the history of the industry.

Numerous brands have already signed-up and despite some decisions for smaller pop-up presentations, instead of large stands, the willingness to start again together and to want to send positive signals prevails! In addition to established players, many new brands also want to show their collections now.

THE GROUND - new generation, new platform
THE GROUND will give an outlook on what can be expected in summer with an exclusive press and influencer event. The Fashion Festival ‘for a young and purpose driven generation’ is an innovative platform for brands to get in direct contact with Gen Z with interactive installations, campaigns and storytelling.

At the preview event in January, 15 curated brands and key partners will present their value-based projects and products. In keynotes and panel talks, THE GROUND is dedicated to the topics most relevant to GEN Z: diversity, inclusion & sustainability.

FASHIONTECH - innovation, inspiration, content
FASHIONTECH is the content platform for fashion, technology and lifestyle. This is where decision-makers, industry insiders, communication experts and innovative minds meet to exchange experiences, discuss potential and developments, generate new leads and promote exchange between the various industries.

In addition to the core events, the Premium Group will also organize its popular evening events - due to the conditions, of course, to a slightly different extent than usual.

The European Alliance for SMC BMC and the AVK expert task force SMC/BMC are announcing they will organize together SMCCreate 2022, a conference about design in SMC and BMC composite materials. This conference will provide valuable insights in the entire product design process from idea to part manufacturing, targeted both at experienced designers and at designers that are new in applying these versatile materials.

SMC and BMC are composite materials ideal for making light and intricate parts that combine structural performance with a smooth surface finish. For that reason, SMC and BMC are increasingly used in a broad range of end-use applications and markets.

Companies that have been using SMC and BMC solutions have a lot of expertise available, which can help designers to be more successful in bringing products to market. Therefore, the European Alliance for SMC BMC and the AVK expert task force SMC/BMC would like to organize together this design conference, allowing designers to learn from the experts, apply gained insights into their own designs, and broaden their horizon for new part developments.

Using SMC BMC in your part design
Within the time of only 1.5 day, the SMCCreate 2022 conference will cover a wide range of subjects, all relevant for designers in their selection of materials solutions that provide performance, cost efficiency, manufacturing ability and sustainability. In particular:

• How can SMC BMC help you to design great parts, bringing a combination of unique shapes and functional performance?
• How can SMC BMC help you to improve sustainability?
• What are the key steps in the design process, starting from initial idea to full production series manufacturing?
• What are the typical design challenges and solutions?
• How to best design for optimal manufacturing?
• Which are the tools available for designing in SMC BMC: design software, material data, tooling considerations?
• Practical examples of designs and components made in SMC BMC
• What’s new in the world of SMC BMC?

Date and Location
The SMCCreate 2022 Conference will be organized on April 6-7, 2022 in Antwerp (Belgium).

International technology group ANDRITZ will present its innovative nonwovens and textile technologies at the booth of its Indian representative PRN Techtex at Techtextil India 2021 in Mumbai, India, from November 25 to 27, 2021. A special focus will lie on its technologies for air-through bonding, needlepunch, textile recycling, and processes for biodegradable wipes, like spunlace and WetlaceTM.

Air-through Bonding
Air-through-bonding lines are the preferred choice for producing nonwovens with the best quality of softness and bulk for acquisition distribution layers, top sheets, and back-sheet products. With ANDRITZ carding machines and the new flat belt oven, customers benefit from high-performance fabrics from 16 to 80 gsm, produced with bicomponent fibers. Several Chinese customers have already invested in ANDRITZ aXcess carding machines, which provide perfect web uniformity. In addition, the CETI (European Center for Innovative Textiles) in Lille, France, has installed an air-through-bonding oven from ANDRITZ.

Textil-recycling Technologies
Recently, ANDRITZ acquired Laroche SAS, a leading supplier of fiber processing technologies such as opening, blending, dosing, airlay web forming, textile waste recycling, and decortication of bast fibers. The product portfolio further complements and increases the ANDRITZ Nonwoven product range. One focus of this product range lies on complete recycling lines for post-consumer and industrial textile waste to produce fibers for re-spinning and/or nonwoven end uses.

Needlepunch Technologies
Driven by the dynamic market for durable nonwovens, ANDRITZ has developed an elliptical pre-cylinder tacker – the PA3000. With this modern machine, ANDRITZ is responding to customer demands for higher capacities and lighter products. The PA3000 is an optimized cylinder pre-needleloom, which offers greater speeds and widths and has been specially developed for lighter webs. There is no friction between the web and the rolls, and there are no issues with the visual appearance.

ANDRITZ is also focusing on its latest needling technology for producing veloured felts, mainly for applications in the automotive industry.

In addition, ANDRITZ will be presenting the next generation of its batt-forming technology, the ProWin system. ProWin is a further development of ProDynTM and ProWidTM, which have achieved a high level of acceptance on the market with around 200 systems installed. This technology improves the current weight-profiling options and increases the actual production capacity.

Production of Bio-Wipes
For many years now, ANDRITZ has offered different nonwoven processes, such as spunlace and Wetlace, with one goal in mind: reduction and elimination of plastic raw materials while maintaining the high quality of the desired product properties. The latest development in this field is the ANDRITZ neXline wetlace CP line. This is a fully engineered production line, combining the benefits of wetlaid and drylaid technologies to produce a new generation of biodegradable wipes. This process achieves high performance entirely with plastic-free raw materials. The added benefit of using a blend of fibers, like wood pulp, short-cut cellulosic fibers, viscose, cotton, hemp, bamboo, or linen, without chemical additives, results in a 100% sustainable fabric.

Royal Golden Eagle (RGE) has released its 2021 progress report on its commitment to invest USD200 million in next-generation textile fibre innovation and technology over a ten-year period which started in 2019.

The annual report provides an update on the activities undertaken by RGE and its business groups (Sateri, APR, APRIL, Bracell) involved in the fashion value chain to advance its ambition towards closed-loop, circular and climate-positive cellulosic fibre.

In 2021, Sateri achieved full compliance with the emission limits set out in the European Union Best Available Techniques Reference Document (EU-BAT BREF) for all of its five viscose mills in China, two years ahead of schedule. Bracell completed construction of the world’s largest and greenest new generation pulp mill in São Paulo which uses cutting-edge technology for fossil fuel-free generation.

Amid the COVID-19 pandemic continuing to restrict travel and collaboration, RGE persisted in building upon existing partnerships, while entering into new agreements. Sateri strengthened its strategic collaboration with Infinited Fiber Company, participating in the company’s EUR30 million funding round, which attracted new and existing investors such as H&M Group, Adidas, BESTSELLER and Zalando.

New partnerships formed by RGE included a five-year textile recycling research collaboration with Nanyang Technological University Singapore, and a three-year strategic partnership with the Textile and Fashion Federation Singapore which seeks, among others goals, to advance research and innovation in circular economy approaches to fashion waste in Asia.

RGE’s in-house R&D team has made good progress in advancing its textile-to-textile project, focusing on producing quality viscose using recycled cotton textiles as feedstock. To support plans to build a textile recycling facility in Indonesia, and as part of commercial feasibility analysis, studies examining the availability of textile waste and textile recycling landscapes in China, Indonesia, Sri Lanka and Bangladesh were completed.

Sateri remains on track in developing a product with 50 per cent recycled content by 2023, and to reach 100 per cent by 2030. It also aims for 20 per cent of its feedstock to contain alternative or recycled materials by 2025. In this similar vein, APR will source 20 per cent of its feedstock from alternative or recycled materials by 2030.

The acoustic performance of components for the vehicle interior such as inner dashes or carpets depends on the noise-reducing quality as well as the geometrical adaptability and fill power of their material. With Flexi-Loft, Autoneum offers a new felt-based technology that thanks to a unique blend of recycled cotton and functional fibers reduces product weight and allows for accurate adaptation even to complex shapes. The textile material therefore provides a versatile and more sustainable alternative to foam.

In order to achieve high acoustic performance at minimum weight and maximum sustainability, Autoneum is continuously advancing its textile product portfolio. When it comes to components for the vehicle interior, for example, standard thermoplastic felts excel through their acoustic absorption, robustness and environmental friendliness. However, since felt-based materials are generally less voluminous and moldable as foam components, they require more weight to thoroughly fill the areas of varying thickness between the surface of the component and the vehicle’s body-in-white. In contrast, Autoneum’s Flexi-Loft technology is significantly lighter, more flexible and more adaptable than standard felts. In addition, the fiber-based material is versatile and clearly outperforms current foam products in terms of sustainability.

Thanks to its blend of recycled cotton and polyester fibers, Flexi-Loft substantially reduces component weight while improving geometrical adaptability and acoustic performance, especially in areas of low thickness. Thanks to the specific properties of the fibers, Flexi-Loft enables a precise adaptation to a wide variety of vehicle bodies, thereby improving the noise-insulating qualities of the respective product. Even at low weight, Flexi-Loft covers a wide range of material thicknesses, thus proving to be an ideal decoupling material for interior components with complex shapes such as inner dashes and automotive carpets. As a lightweight, flexible and sustainable alternative to both standard felts and foam, Flexi-Loft distinguishes itself by its versatile application in combination with existing Autoneum technologies such as Hybrid-Acoustics and Prime-Light. Moreover, the material helps to reduce odor and dust inside the vehicle.

Flexi-Loft consists of at least 50% recycled cotton fibers, and cut-offs generated during the manufacturing process are reclaimed, processed and then reused in the production of new felt blanks.

Autoneum is already using Flexi-Loft worldwide as an insulator for various carpets, inner dashes and other acoustic components based on its Prime-Light technology. The application of the material as an effective decoupler in inner dashes made of Hybrid-Acoustics will be launched on the European market in 2023.

Montalvo, international specialist in web tension control, has hired Mr. Mike Cunningham as their new Europe Director of Sales and Service. Mr. Cunningham will oversee Montalvo’s European sales and service efforts, implementing Montalvo’s regional strategy, increasing and developing the sales service, and support for Montalvo across EMEA. Mr. Cunningham’s primary responsibilities include: developing and coordinating partnerships, forming new alliances with key players while bringing new innovations into the market, and leading both Montalvo’s direct sales, technical, and customer service teams, as well as their resellers and distributors.

Montalvo Chief Executive Officer Bryon Williams said, “This is very exciting for all of us here at Montalvo, as we are expanding our European foothold and market. Mike brings an exciting energy to the team and the market, with a unique perspective and customer focus to which our customers are already responding well. In addition, Mike is bringing new ideas and innovations to our growing business while expanding our reach and responsiveness in the EMEA region. We look forward to what the future holds.”

Mr. Cunningham has a background in product design and engineering and complex bespoke industrial solutions with a bias towards computing and networking solutions in the manufacturing industry. Mr. Cunningham holds an engineering degree from the prestigious Brunel University School in London.