From the Sector

adidas TERREX announces a multi-season collaboration with National Geographic, consisting of high-performance outdoor wear. The inaugural collection is built to celebrate the role of photography in the culture of outdoor sport - as well-equipped hikers turn their ability to explore more places, and spirit of adventure, into stunning content.

To celebrate this relationship, designers at adidas TERREX combed the National Geographic photography archives for stunning stills of some of the most remote yet moving locations on earth, integrated in unique all over prints in a bold new hiking collection. All pieces are unified by National Geographic’s iconic yellow icon.

Places celebrated in the collection include a snow-covered sandstone monocline in Comb Ridge, Utah, a 120-mile-long, north to south stretch that defines the State’s red rock landscape, as well as textured portraits of shale, - captured on the coast of Norway’s northernmost county - highlighting the sedimentary rock’s distinctive formations.

The 51-piece collection includes women’s, men’s, and gender-neutral offerings – all built to equip the wearer in multi-terrain environments:

• A part of the collection is the RAIN.RDY Jacket; a 2.5L waterproof and seam-sealed outer garment built to facilitate epic adventures. The men’s jacket features a bold print of the shell formations in the Porsanger Peninsula, Norway, while the women’s is inspired by stills of White Sands National Park in New Mexico.
• A long sleeve shirt is finished with the bold National Geographic yellow icon and reflective details.
• The TERREX Swift R3 GORE-TEX Hiking shoes offer the peak combination of a lightweight construction and cushioning as seen in trail running shoes with the stability of a hiking boot. Finished in a print inspired by a stunning aerial shot of Earth, the hiking shoes come with a GORE-TEX lining and membrane seal so water is kept out, and a Continental™ Rubber outsole for optimal grip in wet or dry conditions.
• The WIND.RDY: GET SHELTERED Jacket, with wind-resistant technology and a water repellent ripstop fabric, allows explorers to feel protected and confident in many weather conditions. The men’s and women’s versions come with bold prints inspired by photography including that of sandstone and snow at Comb Ridge, Utah. Smart design features including a bungee-cord enabled adjustable hem, a lightweight fabric and reflective details. Additionally, it features a bold new lenticular logo design that alternates between Terrex and National Geographic from different perspectives – and is made in part with recycled materials.

adidas Basketball in collaboration with basketball GOAT and legend, Candace Parker , unveils the new Candace Parker Collection Part II with retail partner DICK’S Sporting Goods. Rooted in a shared commitment to empower aspiring women athletes and hoopers – who like Parker set out to create their own legacy, the encore collection is the embodiment of Parker’s evolution on-and-off the court melding Ace’s style and performance insights for the next generation player.

The Candace Parker Collection Part II launches with the all-new Exhibit B, arriving in three custom colorways employing Lightstrike cushioning for fluid and dynamic handling. Each iteration of Parker's Exhibit Bs are inspired by her personal journey beginning with the “For Lailaa Nicole” receiving emerald green with silver accents in honor of her daughter. As for Parker, it’s not about “wearing the crown,” but about “sharing it” resulting in “Game Royalty”, a purple and gold colorway representing African queens followed by an ash blue and shadow navy for “Windy City” version signifying the hometown hero’s 2022 league title and rounded out by three unique Exhibit B “Elevated Team” colorways emphasizing the magic of teamwork.

The Candace Parker Collection Part II is an elevation for the new generation of athletes completed with a vibrant combination of pre to post-game apparel offerings including signature Ace sweatsuits, cropped jackets and hoodies, all paired with an assortment of tees and shorts that harken back to pivotal moments in Parker’s career. The return of inclusive sizing is paramount and purposeful, allowing Parker’s vision for expanded access to female and non-binary athletes who’ve traditionally had to size down to access men’s basketball apparel and footwear.

Kornit Digital Ltd. announced that France-based Brodelec has recently complemented its existing Kornit Avalanche direct-to-garment (DTG) and Kornit Presto S direct-to-fabric print systems with Kornit Atlas MAX technology. The print services provider, which produces personalized markings on textiles, luggage, and promotional pieces, has used Kornit Digital production technologies for more than 15 years.

Tourism accounts for 30% of Brodelec’s business, and clients include zoos, museums, and tourist attractions, as well as communication agencies. They established an on-demand web platform enabling small brands and YouTube users to order and receive custom gear quickly. By investing in a broad cross-section of Kornit’s technologies for single-step, eco-friendly, just-in-time production, Brodelec creates new opportunities and sales channels, which proved fortuitous when the pandemic economy suddenly impacted consumer behaviors.

Using Kornit’s Oeko-Passport and GOTS-certified inks, these systems produce consistent, high-quality impressions within minutes, giving Brodelec the flexibility to produce a variety of applications, in multiple materials, with a single ink set. The business complemented Kornit’s quick, efficient production capabilities with a laser cutting system and several sewing machines, empowering them to offer finished pieces such as imprinted cushions, tote bags, aprons, and towels.

• Expanding additive manufacturing technology portfolio for next generation of sustainable on-demand textile production

Kornit Digital Ltd. (NASDAQ: KRNT), a worldwide market leader in digital textile production technologies, announced the acquisition of all associated assets of Somerville, Massachusetts-based Voxel8.  

Voxel8’s advanced additive manufacturing technology for textiles allows for digital fabrication of functional features with zonal control of material properties, in addition to utilizing high-performance elastomers adhering to inkjet technology.

"By integrating Voxel8’s technology into Kornit’s product roadmap, we will be able to transform numerous market segments and verticals, accelerating our collective visions and technology advancements," . “Voxel8 offers direct 3D print-on-part capabilities, advanced design software that can be easily integrated with any production floor software workflow, and versatile chemistry enabling on-the-fly formulation of high-performance elastomers to change the material properties of the resulting printed structures by multiple orders of magnitude. This means reflective, high-density, silicone and metallics, as well as compression elements for sports and therapeutics, protection elements like cushioning and impact resistance, and functionality applications like anti-slip, waterproofing, and other qualities combining form and function that are key to Kornit’s vision of digitizing production in every conceivable manner,” explained Kobi Mann, Kornit Digital Chief Technology Officer