From the Sector

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

• Interfilière Shanghai, 26th-27th September 2019, Booth 1C11

Able to offer an alchemy of design and sustainable features, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of Interfilière Shanghaiwith a range of developments capable of combining innovation, aesthetics and quality.

"Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.Experts in the production of stretch lace  since 1985 ILUNA today represents the largest European laces’producer. 

Thanks to the effectiveness of their responsible innovation strategy, Iluna Group has been the very first lace producer to have gained the GRS(Global Recycled Standard) for their  transformed products together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).

A relevant  achievement for the firm that, thanks to the Green Labelcollection, now even richer, make responsible innovation an asset for production that focuses on smart ingredients as ROICA Eco-Smart™ family andQ-Nova® by Fulgar.

Miles Johnson and Creative Room™ designed a capsule collection “Light on the Land”, for men and women to showcase ISKO™’s R- TWO™ program.

As the world’s leading ingredient denim brand, ISKO™ is at the forefront of the sustainable and responsible fashion movement. ISKO™, who loves to partner with likeminded designers, brands and retailers in the  industry that have a passion for Responsible Innovation™, is proud to announce its partnership with renowned British fashion designer Miles Johnson. Together they have created a visionary collection that will be launched at a private showing event on September 12th, at the Fremin Gallery in New York City.

For those who love denim and cherish the planet, this partnership is a perfect match as  Miles is known for prioritizing sustainability and responsibility in his work. Miles has held leadership positions such as Design Director at Levi Strauss & Co. and Senior Creative Director of Product Design and Development at Patagonia, Inc., where he served as a pioneer in creating clothing using sustainably sourced materials. For this capsule collection, Miles worked side by side with ISKO™’s Research & Development team utilizing the ISKO R-TWO™ program which combines a mix of reused and recycled materials. The reused cotton comes from ISKO™’s own production loss, which they continuously track and trace. This has the CCS (Content Claim Standard) certification. They combine this reused cotton with recycled polyester derived from PET bottles. Depending on the content, fabrics can have the RCS (Recycled Claim Standard) certification or GRS (Global Recycled Standard) certification.

The creative direction for the collection takes form with “Light on the Land” and the whole collection is made using low impact materials and responsible finishing techniques. Miles and the ISKO™ team carefully crafted 34 designs at the Creative Room™ in Italy. The styles incorporate responsible design principles which include:

• Minimal washing;
• Removable trims made of eco-metal;
• Natural based buttons and labels;
• Green bar tacks;
• Embroidered rivets.

Environmental messages are embroidered on six of the pieces, by the artist Giulio Miglietta. The garments are built to last and the more you wear these pieces, the more beautiful they become.

Filo d’Oro has been selected by Première Vision to exhibit within the SMART CREATION area, the key research and sourcing space for those looking for new generation of sustainable solutions. An informative, educational, visionary and multimedia space where exhibitors, designers, buyers and fashion brands can experience and truly visualize the progress the industry is making in terms of responsibility. At the show in Paris above all they will present a consolidated system of collaborations and a virtuous network that works side by side to make the difference with certified superior quality products for the international market.

Within Filo D’oro, on the occasion of the inclusion in the Smart Creation, they present innovations that reflect "a real commitment to cultural sustainability as well as industrial and production". The organic silks are made with natural fibers from organic farming, the Global Organic Textile Standard (GOTS) certification guarantees both the quality of the raw materials and the sustainability of all production processes. The FSC® certified viscose comes from forests with sustainable management that respects the environment and the population, other viscose developments are made with Ecovero™ yarn from certified and controlled sources. The polyesters are GRS certified, they are made with Newlife™, a yarn born from the transformation through mechanical process of post-consumer plastic bottles collected in northern Italy, whose production process is entirely 100% Made in Italy. Some proposals combine Newlife™ with ECOANTEX, a yarn resulting from the transformation of post-industrial waste and the selective collection of Pet packaging.

• Inspired by the health megatrend, the keynote theme for DOMOTEX puts wellbeing, naturalness and sustainability at the top of the agenda  
• Stronger focus on contract business
• Manufacturers invited to creatively frame their products as expressions of the keynote theme

Preparations are already ramping up for the 2020 edition of the world’s leading trade show for carpets and floor coverings DOMOTEX. The upcoming show, to be held from 10 to 13 January 2020, has ATMYSPHERE as its keynote theme, symbolizing its central focus on all those qualities of floors and floor coverings that contribute to wellbeing, naturalness and sustainability.
 
Examples of products from the floor coverings industry that possess these qualities include floors with acoustic properties or sound-insulation components; carpets that bind fine dust particles or have thermal insulation properties; resilient floor coverings that are hypo-allergenic; and natural-wood floorboards that improve the interior climate by capturing excess humidity and releasing it again when the air in the room is dry. Other qualities that enhance positive indoor atmospherics include softness and pleasantness to the touch, sustainability, and aesthetic details that help transform rooms into oases of personal wellbeing.
 
“This year, as indeed in previous years, the lead theme is inspired by a current megatrend,” explains Sonia Wedell-Castellano, Deutsche Messe’s Global Director DOMOTEX. “And that trend is society’s heightened focus on health. Health is synonymous with quality of life and living well – and therefore translates into high expectations of the spaces around us. Alongside this, considerations of sustainability and recycling – and hence natural materials – continue to play a major role in our society. In terms of floor coverings, these are considerations and themes that are currently very much to the fore with our exhibitors and their work, especially given the great importance of floors as elements of creative interior design. With the right materials and design, carpets and floor coverings can be important factors in personal wellbeing and in the design of homes and workplaces that promote it. That is why ATMYSPHERE is of such definitive importance for all our exhibitors and visitor target groups.”

The “Framing Trends” showcase at DOMOTEX 2020 is a unique opportunity for manufacturers, artists and students to stage interior designs inspired by the ATMYSPHERE keynote theme and hence position themselves as trend leaders in innovative products and solutions for today’s modern floors and their positive, lifeaffirming qualities. Applications for participation at the “Framing Trends” showcase  are now open. Interested exhibitors and flooring-industry companies are invited to submit their ideas for displays of indoor oases of wellbeing that are built from the floor up.

Textile innovator Devan Chemicals will launch two new technologies at the upcoming Techtextil show in Frankfurt (May 14-17). Bio-flam, a bio-based flame retardant product and Odour Breakdown, a wash durable, non-biocidal odour control solution.
As tradition goes, every two years Devan participates in Techtextil, the leading international trade fair for technical textiles and nonwovens. In the quest for sustainability and transparency every company faces these days, the new Devan technologies offer answers to product developers and portfolio designers.

Bio-flam
Some facts & figures: There are at least 5000 fire incidents each day in the EU. Yearly, about 70 000 people are hospitalised with fire-related injuries. Fires cause pollution. So sustainable fire performance of products is an economic, environmental and human necessity. Take the example of mattresses: tests indicate that when on fire, non-FR treated products give less than 5 minutes escape time. Unfortunately, that is not enough time for the fire brigade to arrive. Needless to say that to increase escape time, to reduce the risk and to save lives, products need to be flame retardant. The challenge is to obtain flame retardant properties in the most natural way, to find the right balance between safety for the people and for the planet.

Companies can do this by replacing raw materials from a non-renewable source, by bio-based FR treatments, which are made from renewable sources and do not contain halogens or heavy metals, as described in the norm EN 16785 1:2015. Bio-based FR treatments, like Bio-flam, are made from renewable, vegetable sources and enable the FR treated products to be biodegradable. The active components are 100% halogen- and heavy metal-free. A welcome innovation for the bedding industry, as the European Commission requires mattresses to be recyclable by 2030 in order to reduce landfill.

Bio-flam P307 is the first introduction in the new Devan BIO-FR family, and is biodegradable and is developed to be used on 100% cotton or cotton/viscose mixtures, in order to create an ecological concept, safe for people and planet, whatever might happen. Bio-flam P 307 is developed for mattress ticking to pass EN 597 1&2. The Devan researchers are developing other bio-based products for other market segments and for other fire standards.

The EU-funded Project, in which Devan Chemicals is a key partner, held a kick off meeting end of February 2019 at the EU Commission in Brussels, Belgium. The project consortium, led by Belgian R&D centre CENTEXBEL, consists of 17 European partners from across the value chain including design, manufacturing, NGOs, and research and innovation.

The focus of the consortium is on coated and painted textiles and plastic materials which are currently not recyclable. Ambitious plastic recycling targets of 50% have been set by the European Plastics Industry, and to meet these targets, smart solutions to enable the circular use of textile and plastic parts with multi-layer coatings must be considered.

DECOAT has therefore been established to investigate triggerable smart polymer material systems and appropriate recycling processes. The solutions will be based on smart additives (like microcapsules or microwave triggered additives) that will enable the efficient of coatings and other finishes, activated by a specific trigger (heat, humidity, microwave, chemical) to permit recycling.        

Devan’s specific role is in the development of microcapsules that will release its active core on application of a certain trigger (e.g. heat) at the end of life of the article. This active core material may be something that, for example, will promote the detachment of different coating layers (by separating them), opening the possibility for recyclability/re-use of the base materials. Different active core ingredients will be evaluated, and Devan will develop processes for each type of core ingredient and for each type of coating layer/matrix.

The bold aim of the four-year project is to decrease landfill by 75% of coated articles that are presently difficult to recycle, such as clothing, electronic goods and automotive components. A reduction in the carbon footprint by at least 30% for the considered products is aimed for. By enabling the recycling of such materials, DECOAT is expected to generate in the medium term a new market valued at over 150 million Euros in Europe.

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced that Thailand-based Absolute Denim will be the first denim manufacturer to switch 100% of its production to aniline-free* indigo dyeing.

Absolute Denim is a Thailand-based denim manufacturer producing high quality denim with a focus on eco-friendlier materials and processes. The company can produce up to 2 million meters of denim per month (that's approximately 1.5 million pairs of jeans!), for customers that include some of the biggest brands and retailers in the world.

Archroma’s Denisol® Pure Indigo 30 liquid dye was first launched in May 2018 as a non-toxic way to produce the traditional, iconic indigo blue that consumers associate with denim and jeans.

During production, some of the aniline stays locked into the indigo pigment and is difficult to wash off the fabric. The remainder of the aniline impurity, approximately 300 metric tons annually, is discharged during dyeing. This can be an issue as aniline is toxic to aquatic life. In addition, exposure levels to factory workers can be high. As a result of its toxicity (more hazardous than alkylphenols) it is now starting to feature on the restricted substance lists (RSL) of some major clothing brands and retailers.

The new Denisol® Pure Indigo 30 liq was therefore developed as an aniline-free* indigo solution for designers, manufacturers and brand owners who long for authentic indigo inspiration.

Archroma tested Denisol® Pure Indigo at Absolute Denim mill in Thailand. Archroma wanted to be sure that the new indigo dye would perform exactly the same as conventional indigo.

James Carnahan, Head of Sustainability at Archroma, comments: “At Archroma we continuously challenge the status quo in the deep belief that we can make our industry sustainable - but we cannot do it alone. Without forward-thinking manufacturers such as Absolute Denim to consciously adopt these eco-advanced innovations in their daily production, like our aniline-free* Denisol® Pure Indigo, we will not be able to move this industry forward on our resource-constrained world we live in. As consumers are increasingly aware of, and concerned about, climate change and ecological threats, this is not only the right thing to do - it is also good for business.”

“Deep down inside most of us want the world to be a better place for our loved ones and for future generations,” insists Vichai Phromvanich, Board Member, Absolute Denim, “starting with how we live, what we eat, what we wear, still trying to be cool, fashionable, still trying to be environmentally conscious. Archroma’s aniline free indigo project is therefore something we as a new generation manufacturer have supported from the beginning, by opening our doors for tests in the project phase, and now by sending out our articles to many of our customers. For us, after all, a nice pair of jeans looks even nicer without aniline!”

* Below limits of detection

• conceptual and commercial garments presented at exhibition in London

After two years of research Mistra Future Fashion is honoured to present, in collaboration with Centre for Circular Design at University of the Arts London and Filippa K, an exhibition pushing the limits of ‘fast’ and ‘slow’ fashion. Started in 2017, the industry-embedded project Circular Design Speeds takes a unique systemic approach, showcasing what could be accomplished using existing value chains as well as what the future of sustainable fashion holds. Ground-breaking textile research from University of the Arts London is questioning normative use and design of garments in creating prototypes to be worn across a spectrum of 24 hours to 50 years. By implementing research into existing value chains, Filippa K have produced a coat that is 100% recycled and recyclable, as well as a concept dress that is 100% bio-based and biodegradable. The research results and garments will be presented at the launch event at the University of the Arts London, on November 23rd and open to public on the 24th and 25th of November.

On Friday November 23rd the exhibition Disrupting Patterns: Designing for Circular Speeds opens up at University of the Arts London. The exhibition is the results of a two-year research project called Circular Design Speeds aiming at pushing the limits of ‘fast’ and ‘slow’ fashion by testing new concepts for sustainable design in an industry setting. On display are exploratory prototypes, as well as commercial garments produced by industry partner Filippa K using existing value chains. In addition, research results on innovative materials, consumer acceptance, composting studies and Life Cycle Assessments are presented. The aim of this project is to implement research results in a real fashion industry context, focusing on speed of use and maximising fabric value retention in products.

The Service Shirt developed by Professor Rebecca Earley is designed to last for over 50 years. The concept garment explores the multiple complexities, challenges and opportunities associated with design for circular business models in extended use contexts. The Service Shirt was designed as a ‘deliberate extreme’ to have a total lifecycle of 50 years. This lifecycle includes in-house and external remanufacturing processes, as well as various use cycles – often moving between single ownership and rental and sharing contexts. It becomes the lining for a jacket and then crafted in to fashion accessories, before finally being chemically regenerated in the year 2068.

On the opposite side of the spectrum the Fast-Forward concept, developed by Prof Kay Politowicz and Dr Kate Goldsworthy, explores alternative modes of production and use for a sustainable ‘fast-fashion’ application. Advantages with regards to climate impact are enabled through lighter material choices, nonwoven fabric production, no launder, clear routes to recovery and redistributed manufacturing systems. A sliding scale of ‘speed’ from ultra-fast forward through to a more widely accepted length of use, with adaptations to production processes and end of life, is presented. The prototypes are made from a new bio-based nonwoven material co-developed with Dr Hjalmar Granberg at RISE Research Institute of Sweden & University of the Arts London. The composition of the paper is a mix of cellulose pulp and bio-based PLA fibre, making the garment 100% biodegradable or recyclable in existing paper recycling systems.

Working closely with industry partner Filippa K made commercial testing possible. By implementing research into existing value chains, Filippa K was able to produce a coat that is 100% recycled and recyclable, as well as a concept dress that is 100% bio-based and biodegradable. The garments are a part of Filippa K’s Front Runner series and will be available in selected stores on November 26th. With a focus on products’ length of use and maximizing fabric value retention, Filippa K are dedicated to becoming fully circular by 2030.

“Being part of the fashion industry comes with many challenges, especially when considering the fact that we are the second most polluting industry after oil. Our industry needs to change and we believe adapting to circular models, like nature’s ecosystem, is one important solution. We want to be able to offer beautiful clothing and to make business within the planetary boundaries.”
- Elin Larsson, Sustainability Director, Filippa K

To validate the design research presented, a Life Cycle Assessment was performed on the prototypes. Mistra Future Fashion affiliated Dr. Greg Peters, Chalmers University of Technology, together with additional LCA Researchers at RISE, conclude that the production of fibres and fabrics are the main processes impacting the environment during the garment life cycles. Therefore, to extend the lifetime of existing garments and design for re-use, as done in the Service Shirt, is indeed the superior alternative compared to a reference garment.

“Compared with garments of the same mass, the extended life garments represent a large improvement in environmental performance over the reference garments, outperforming the reference garments in all effect categories. This superiority is primarily a consequence of avoiding garment production via reprinting and reassembly of the initial garment to extend its useful life.”
- Dr Greg Peters, LCA Researcher at Chalmers University of Technology

Another way to circumvent the impacts of fast fashion is to develop materials with considerably lower impacts during production, and which also avoid the barriers to recycling faced by conventional garments. Instead of hinder consumers from buying new, the act of acquiring a new garment could in fact be sustainable. The paper-based short life garments considered in this assessment show considerable impact savings when compare to the benchmark garment. Dr. Peters says,

“The paper-based garments benefit from the lower impacts of the material (fibre production, spinning and knitting) compared with conventional cotton, from their relatively light weight and also on account of the lower impacts in garment production and use.”

Denim Expert Ltd. are very proud that they have been accepted to join as a contributor to the Zero Discharge of Hazardous Chemicals (ZDHC) Foundation, The ZDHC missions is to enable brands in the textile, apparel, and footwear industries to implement chemical management best practices and advance towards zero discharge of hazardous chemicals by collaborative Engagement, Standard Setting and Implementation.

The main goals are set to eliminate priority hazardous chemicals in products and their manufacture, implement a transparent screening process to promote safer chemistry, implement common tools, best practices and training that advance chemical stewardship, partner with stakeholders to promote transparency of chemical usage and discharge and promote scaling of best practices through engagement with key stakeholders.
 
Under the guidance of the ZDHC Foundation, Denim Expert Ltd. have adopted various initiatives to ensure the zero discharge of hazardous chemicals, including:

• The establishment of traffic signals in the chemical store-room to aid in the safe storage of chemical product.
• The mandatory use of protective gloves when handling chemicals.
• The introduction of a chemical compatibility chart to ensure safe storage of chemicals and highlight their risk factor.
• Visible posting of Material Safety Data Sheet (MSDS) enabling close follow-up of chemical use.
• The installation of the appropriate ventilation and  temperature control in the chemical storage area.
• Establishment of an emergency response plan, with any potential chemical spillage being monitored by a specially trained technical representative.
• Clear labelling on all chemicals following ZDHC guidance.
• Strict adhesion by all employees to the chemical inventory list.
• Allocation of a designated area for chemical waste disposal and treatment.

With its membership of the ZDHC, Denim Expert Ltd. joins more than 24 signatory brands, 59 value chain affiliates, and 15 associates (including Adidas, Benetton, BURBERRY, C&A, COOP, ESPRIT, Gap Inc. , G-STAR RAW, H&M,INDITEX, Jack Wolfskin, Lbrands, LEVI STRAUSS & CO, LI-NING, MARKS & SPENCER, Hugo Boss, Nike, Primark, Puma, PVH, Target)  who are collectively working together to support implementation of safer chemical management practices.