From the Sector

Ontex Group NV, a leading international developer and producer of personal care solutions, introduces a new adult incontinence range developed to offer superior protection while being gentle on the skin. The first products –Sensitive Pants, Sensitive Slip and Sensitive Form – will become gradually available for healthcare institutions across Europe.

Recent European research conducted by Ontex among more than 2,500 people living with incontinence shows that dermatitis and skin irritation remain widespread and have a meaningful impact on daily life. Almost 1 in 2 people living with incontinence have experienced dermatitis or skin irritation in the intimate area; with many describing significant discomfort and effects on confidence and wellbeing. Despite this high prevalence, “Around 80% of caregivers are not trained to recognize dermatitis. Education and better product design are key to preventing complications.” says Dr. Maria Panourgia, Geriatrician at the Milton Keynes University Hospital (UK).

These findings underline the urgent need for affordable, qualitative incontinence products that actively support skin health. The new Sensitive range has been developed precisely to answer this need—combining trusted protection with dermatological care to help prevent irritation and keep skin as healthy as possible.

To address the educational need, the Sensitive range is complemented with expert training advise on how to recognize, prevent and treat dermatitis related to incontinence. This is offered both through Ontex’s network of nurse advisors and through the online training platform Ontex Academy.

Sensitive range: powerful protection that respects the skin
The new Sensitive range combines proven incontinence protection with dermatological care. 

Sensitive Pants offer:

• Topsheet enriched with botanical ingredients – helps to prevent skin irritation
• Innovative Y-core technology – for instant dryness
• Faster absorption – up to 2.5x faster than previous iD or Serenity pants
• Hypoallergenic design – gentle on fragile skin
• Odour control technology – for lasting freshness and confidence

Tatiana Bumachar Carvalho Pastori, Sr Marketing Manager Adult Care concludes: “the Sensitive range was developed to help people with incontinence to live their everyday life more comfortable. At the same time, it offers professional caregivers a product they can rely on, making it easier for them to deliver the best possible care, supported by our training opportunities.”

The Argentine Textile Industry Federation (FITA), the Brazilian Textile and Apparel Industry Association (ABIT), and the European Apparel and Textile Confederation (EURATEX) continue to monitor the process of internalizing the Mercosur-European Union Partnership Agreement. This agreement is essential for the competitiveness of our industries, on both sides of the Atlantic. 

The entities remain confident that, despite the submission of the agreement to the Court of Justice of the European Union, the vision of the agreement's strategic role for both sides of the Atlantic will prevail.

For the textile industry, the agreement confirms the commitment to economic integration and predictable rules, as well as signalling support for multilateralism in a challenging global scenario. 

FITA, ABIT, and EURATEX reaffirm their commitment to actively contribute to this implementation process of the agreement, as well as to undertake other inter-regional and international projection actions that consolidate both blocs as relevant actors in the global economy.

The EU textiles and apparel industry includes ca. 200,000 companies and 1.2 million dedicated workers, generating a turnover of nearly €170 billion. 

The Mercosur countries also have a significant textile and clothing industry. In Brazil, this industry has 25,700 companies with 1.3 million employees and a turnover of USD 40.9 billion. In Argentina, the textile and clothing industry comprises 4,000 companies and employs 540,000 workers along the value chain.

The Mercosur-European Union Partnership Agreement offers the textile and apparel industry opportunities related to market access, technological cooperation, investment, strengthening of environmental standards for countries in both economic blocs.