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19.06.2022

DyStar Celebrates 125 Years of Indigo Excellence

The story started with a huge market demand for the industrial synthesis of Indigo during the late nineteen century. The first Industrial Synthesis of Indigo, Indigo Pure BASF, was successfully manufactured and introduced into the market by BASF in July 1897. It was a significant achievement for the German Chemical Industry.

Over the years, the product has made revolutionary changes to the supply chain. New technologies enabled the transformation of Synthetic Indigo Powder application to pre-reduced DyStar® Indigo Vat 40% Solution. Being the pioneer in the market, the pre-reduced solution set an important industry milestone when it was first launched in 1998.

DyStar’s innovation remains a core catalyst in our chemistry research and development journey. When the DyStar® Indigo Vat 40% Solution was introduced, the core intelligence lies behind the benefits from Sustainability to Health and Safety. The technology transforms Indigo into its soluble Leuco form, making the Indigo dyeing process more sustainable, efficient, and stable in production. In addition, workers in Denim Mills can be assured of product safety as well.

The story started with a huge market demand for the industrial synthesis of Indigo during the late nineteen century. The first Industrial Synthesis of Indigo, Indigo Pure BASF, was successfully manufactured and introduced into the market by BASF in July 1897. It was a significant achievement for the German Chemical Industry.

Over the years, the product has made revolutionary changes to the supply chain. New technologies enabled the transformation of Synthetic Indigo Powder application to pre-reduced DyStar® Indigo Vat 40% Solution. Being the pioneer in the market, the pre-reduced solution set an important industry milestone when it was first launched in 1998.

DyStar’s innovation remains a core catalyst in our chemistry research and development journey. When the DyStar® Indigo Vat 40% Solution was introduced, the core intelligence lies behind the benefits from Sustainability to Health and Safety. The technology transforms Indigo into its soluble Leuco form, making the Indigo dyeing process more sustainable, efficient, and stable in production. In addition, workers in Denim Mills can be assured of product safety as well.

Similarly, in recent modules under Cadira® Denim, DyStar introduced the first salt-free Indigo dyeing process in history. The applied technology completely eliminates hydrosulphite in the application of Indigo.

More information:
DyStar Indigo indigo dyeing process
Source:

Dystar

(c) Officina39
08.06.2022

Offina39 attends Denimsandjeans India

  • Officina39’s Trustainable™ collection FW 23: key innovation highlights.
  • The Trustainable™ collection FW 23 presents SMART 03 and Aqualess Fade

Officina39 is attending the fourth edition of Denimsandjeans India in Bangalore (8-9 June 2022). As the show displays the GREENABLE (green and comfortable) aspects of denim, Officina39 did want to have missed the opportunity to show its latest technologies included in the Trustainable™collection FW23.

For Officina39, “Trustainable” is a term that expresses the company’s approach based on honesty, transparency and social responsibility: this attitude once again characterizes the technologies that
have given shape to the Trustainable™ collection FW 23.

The latest technological addition to the line is represented by the new Ozone Booster SMART 03, which assures more final bluish indigo shades than the other boosters on the market, activating the
reaction of Ozone on indigo without any strong oxidizing agent. Better results, less aggressive bleaching.

  • Officina39’s Trustainable™ collection FW 23: key innovation highlights.
  • The Trustainable™ collection FW 23 presents SMART 03 and Aqualess Fade

Officina39 is attending the fourth edition of Denimsandjeans India in Bangalore (8-9 June 2022). As the show displays the GREENABLE (green and comfortable) aspects of denim, Officina39 did want to have missed the opportunity to show its latest technologies included in the Trustainable™collection FW23.

For Officina39, “Trustainable” is a term that expresses the company’s approach based on honesty, transparency and social responsibility: this attitude once again characterizes the technologies that
have given shape to the Trustainable™ collection FW 23.

The latest technological addition to the line is represented by the new Ozone Booster SMART 03, which assures more final bluish indigo shades than the other boosters on the market, activating the
reaction of Ozone on indigo without any strong oxidizing agent. Better results, less aggressive bleaching.

The new collection also marks the debut of Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which reduces resource consumption and environmental impact.

This newest innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use. Until now, the process included three eco-friendly technologies: Novascraper Indigo, a laser finishing technique that adds a natural, vintage look to denim garments; OZ-ONE Powder, an advanced product to give garments a bleached yet eco-friendly treatment, for a worn and distressed look; and Aqualess Aged, a waterless compound to give denim abrasion effects. Specifically, this last revolutionizing product has recently marked an important achievement which adds to the company’s sustainable credentials: Officina39 in fact stands out as the first and only player to receive, for its Aqualess Aged, the DeniSafe® certification of enzyme product(s) by Novozymes for safe production and safe use through dry application.

More information:
Officina+39 Officina39
Source:

Officina39

Albini joins C.L.A.S.S. Material Hub (c) Albini Group
Off The Grain, one of the latest examples of responsible innovation by ALBINI_next
18.05.2022

Albini joins C.L.A.S.S. Material Hub

Albini Group, historic manufacturer of high-end shirting fabrics, meets C.L.A.S.S. Eco Hub, international platform for the promotion and development of innovative and sustainable textiles. Two groundbreaking companies joining forces in the name of ethical and technological development through the C.L.A.S.S. Material Hub, the section dedicated to fibers, threads, yarns and fabrics that are changing the fashion and textile industry.  The values in which Albini Group believes and the strong sensitivity to environmental issues have led the company to also address the issue of the risk of toxic and harmful chemicals in a systemic way, integrating into the production cycles activities and controls aimed at gradually eliminating their presence, with the clear objective of protecting man and the environment.

Albini Group, historic manufacturer of high-end shirting fabrics, meets C.L.A.S.S. Eco Hub, international platform for the promotion and development of innovative and sustainable textiles. Two groundbreaking companies joining forces in the name of ethical and technological development through the C.L.A.S.S. Material Hub, the section dedicated to fibers, threads, yarns and fabrics that are changing the fashion and textile industry.  The values in which Albini Group believes and the strong sensitivity to environmental issues have led the company to also address the issue of the risk of toxic and harmful chemicals in a systemic way, integrating into the production cycles activities and controls aimed at gradually eliminating their presence, with the clear objective of protecting man and the environment.

Three main research areas - innovative fibers and yarns, sustainable dyes and green chemistry - united by the task of transferring cutting-edge technologies through open innovation. Among the new projects presented is "Off the Grain," born from the collaboration with Riso Gallo, a leading rice producer in Italy. It is a new type of dye derived from the processing of a particular variety of black rice: the boiling water of the rice, which can no longer be used for the food industry, is transformed into a natural dye, resulting in significant water savings during the dyeing process.

"Grounded Indigo" is a natural textile dyestuff, born from the search for dyeing practices that are more responsible to people and the environment. For this project, ALBINI_next chose to collaborate with Stony Creek Colors, an American producer of the world's only 100% plant-based indigo that is USDA BioPreferred certified.

The third project, called "HempFeel," is an innovative hemp oil-based finishing, tipically used for cosmetic products. ALBINI_next was the first company to apply it to fabrics of different weights, compositions and structures. HempFeel replaces silicones usually used in finishing, thus reducing the release of microplastics and giving fabrics a soft and durable hand.

"When discussing values related to creativity, next-generation production and commitment to ethics and traceability, Albini is an extremely important point of reference." says Giusy Bettoni, founder and CEO of C.L.A.S.S. "This is why we are delighted with its inclusion within our Material Hub, alongside its colleagues of the responsible innovation movement. Follow us on this new common path. Next- generation solutions and nice surprises will not be missed."

(c) Officina39
18.05.2022

Officina39 with Trustainable™ collection FW 23 at Denim Première Vision

The Italian company presented its newest innovations and synergies, among the introduction of SMART O3, a new Ozone Booster improving the bleaching on indigo, and the educational experience Circular Explorations: Recipe for Change, in collaboration with Adriana Galijasevic’s Cocircular Lab at Denim Première Vision.

The Trustainable™ collection FW 23 presents the SMART 03
For Officina39, “Trustainable” is a term that expresses the company’s approach based on honesty, transparency and social responsibility: this attitude once again characterizes the technologies that have given shape to the Trustainable™ collection FW 23.

The latest technological addition to the line is represented by the new Ozone Booster SMART 03,
which assures more final bluish indigo shades, activating the reaction of Ozone on indigo without any strong oxidizing agent. Better results, less aggressive bleaching.

The Italian company presented its newest innovations and synergies, among the introduction of SMART O3, a new Ozone Booster improving the bleaching on indigo, and the educational experience Circular Explorations: Recipe for Change, in collaboration with Adriana Galijasevic’s Cocircular Lab at Denim Première Vision.

The Trustainable™ collection FW 23 presents the SMART 03
For Officina39, “Trustainable” is a term that expresses the company’s approach based on honesty, transparency and social responsibility: this attitude once again characterizes the technologies that have given shape to the Trustainable™ collection FW 23.

The latest technological addition to the line is represented by the new Ozone Booster SMART 03,
which assures more final bluish indigo shades, activating the reaction of Ozone on indigo without any strong oxidizing agent. Better results, less aggressive bleaching.

Less water, plus sustainability, empowered result
The new collection also marks the debut of Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which reduces resource consumption and environmental impact. This newest innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use.

Officina39 and Adriana Galijasevic join forces
Circular Explorations: Recipe for Change is the collaborative and educational project developed by Officina39 and Adriana Galijasevic’s Cocircular Lab, showcasing the use of waste as a resource and prolonging the life of the garment through color. Several brands (C.P. Company, Tommy for Life/PVH Corp., Organic Basics, Asics, Lenzing and Camo) donated overstock garments as well as second-grade production or damaged, unsold pieces to be updated with newly developed applications made with Officina39’s Recycrom™, patented dyestuffs range made from textile waste.

Source:

Officina39 / Menabò Group srl

(c) Officina39
10.05.2022

Officina39 returns to Bangladesh Denim Expo with latest sustainable developments

Officina39 will attend the Bangladesh Denim Expo in Dhaka on 10-11 May, a new edition after a two-year break, characterized by a focus on sustainability and the central theme "Beyond Business".

Officina39 has been committed for years to the reconversion of the sector’s technologies to an environmental point of view: this attitude is expressed in its latest Trustainable™ collection FW 23, based on the approach of honesty, transparency and social responsibility that drives the company. Officina39 will present Aqualess Fade, a technology just recently presented at Kingpins that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact.

Officina39 will attend the Bangladesh Denim Expo in Dhaka on 10-11 May, a new edition after a two-year break, characterized by a focus on sustainability and the central theme "Beyond Business".

Officina39 has been committed for years to the reconversion of the sector’s technologies to an environmental point of view: this attitude is expressed in its latest Trustainable™ collection FW 23, based on the approach of honesty, transparency and social responsibility that drives the company. Officina39 will present Aqualess Fade, a technology just recently presented at Kingpins that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact.

Aqualess Fade completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use. Until now, the process included three eco-friendly technologies: Novascraper Indigo, a laser finishing technique that adds a natural, vintage look to denim garments; OZ-ONE Powder, an advanced product to give garments a bleached yet eco-friendly treatment, for a worn and distressed look; and Aqualess Aged, a waterless compound to give denim abrasion effects. Specifically, this last revolutionizing product has recently marked an important achievement which adds to the company’s sustainable credentials: Officina39 received, for its Aqualess Aged, the DeniSafe® certification of enzyme product(s) by Novozymes for safe production and safe use through dry application.

Bangladesh Denim Expo is also ideal for presenting the results of The Circle Book 2, the second chapter of a collective project gathering ten high-profile players of the textile supply chain. Officina39’s Recycrom™ technology and the expertise of Meidea, Lenzing, Tejidos Rojo, Calik Denim, Ribbontex, Spring85, Dr. Bock Industries, Crafil and RGT have merged together on the development of CULTURE.IN, a circular capsule collection transparently made from recycled and degradable materials: a practical demonstration of how the fashion industry can improve considering social and environmental impacts and goals.

Source:

Officina39 / Menabò Group srl

22.04.2022

Cone Denim launches U.S. Grown Hemp denim collection with BastCore

Cone Denim®, a leader in denim authenticity and sustainable innovation, launches a new U.S. grown hemp denim collection in collaboration with expert hemp processing innovator, BastCore. Cone is excited to expand its sustainable denim offerings and increase its support of the American agriculture industry, featuring denim made with Alabama hemp and U.S. cotton and dyed with natural indigo grown in Tennessee.

Cone Denim is honored to partner with BastCore, a team that aligns with Cone’s values and its commitment to innovation, quality, sustainability, and traceability. The pioneers at BastCore have created patent-pending technology and a proprietary process that produces clean, mechanically processed, OEKO-TEX® STANDARD 100 certified and USDA bio-preferred hemp fiber out of its operation in Montgomery, Alabama.

Cone Denim®, a leader in denim authenticity and sustainable innovation, launches a new U.S. grown hemp denim collection in collaboration with expert hemp processing innovator, BastCore. Cone is excited to expand its sustainable denim offerings and increase its support of the American agriculture industry, featuring denim made with Alabama hemp and U.S. cotton and dyed with natural indigo grown in Tennessee.

Cone Denim is honored to partner with BastCore, a team that aligns with Cone’s values and its commitment to innovation, quality, sustainability, and traceability. The pioneers at BastCore have created patent-pending technology and a proprietary process that produces clean, mechanically processed, OEKO-TEX® STANDARD 100 certified and USDA bio-preferred hemp fiber out of its operation in Montgomery, Alabama.

Cone’s U.S. Hemp Collection includes a range of fabrics featuring classic 3×1 and comfort stretch to modern workwear constructions. The collection further expands upon Cone’s sustainability and traceability practices, driving the future of the industry. The proximity of the hemp, indigo, and cotton crops in the U.S. to the company’s mills in Mexico is also key in creating the smallest environmental impact and footprint possible.

Hemp offers many key benefits in creating the next level of sustainable denim:

  • More than 50% water savings occur, compared to cotton
  • No chemicals, wet processing, pesticides, or herbicides are used
  • Hemp grows in a variety of soils with excellent biodegradability, is antimicrobial, has high tensile strength, moisture regain content, and tenacity
  • Hemp and natural indigo crops have high rates of carbon sequestration, which ultimately benefits the environment and improves the soil’s health for other crops (climate positive)
Source:

Cone Denim

(c) Stony Creek Colors
22.04.2022

Archroma and Stony Creek Colors produce plant-based pre-reduced indigo

Archroma and Stony Creek Colors (“Stony Creek”), a manufacturer of traceable natural indigo dyes, announced that they have entered a strategic partnership to produce and bring to the market Stony Creek’s IndiGold™ high-performance plant-based pre-reduced indigo at scale.

Stony Creek extracts its dye from proprietary Indigofera plant varieties grown in partnership with family farms as a regenerative rotational crop.

Stony Creek Colors developed the new IndiGold™ concept as on of the world’s first pre-reduced natural indigo dyes, which was then developed with Archroma to offer a plant-based alternative to synthetic pre-reduced indigo. The dyestuff will be sold as a 20% concentration in a soluble liquid form that displays similar performance to comparable synthetic indigo products available on the market.

Stony Creek Colors evolved into an innovative leader in plant-based indigo due to its complete development of an improved agricultural value chain, from seed breeding and production to biomass harvest and extraction. The company has been selling its US grown indigo to denim mills since 2015.

Archroma and Stony Creek Colors (“Stony Creek”), a manufacturer of traceable natural indigo dyes, announced that they have entered a strategic partnership to produce and bring to the market Stony Creek’s IndiGold™ high-performance plant-based pre-reduced indigo at scale.

Stony Creek extracts its dye from proprietary Indigofera plant varieties grown in partnership with family farms as a regenerative rotational crop.

Stony Creek Colors developed the new IndiGold™ concept as on of the world’s first pre-reduced natural indigo dyes, which was then developed with Archroma to offer a plant-based alternative to synthetic pre-reduced indigo. The dyestuff will be sold as a 20% concentration in a soluble liquid form that displays similar performance to comparable synthetic indigo products available on the market.

Stony Creek Colors evolved into an innovative leader in plant-based indigo due to its complete development of an improved agricultural value chain, from seed breeding and production to biomass harvest and extraction. The company has been selling its US grown indigo to denim mills since 2015.

The pre-reduced plant-based indigo partnership took root in 2020 when Stony Creek was looking to work with like-minded partners to produce the new dyestuff at scale. Archroma emerged as the ideal partner as the company is well known for its expertise in indigo manufacturing and application, as well as for its commitment to transform the denim industry towards creating better blue jeans.

Archroma immediately offered to support the idea of Stony Creek Colors with extensive pilot scale manufacturing trials and engaged with its network of denim machinery manufacturers to test the first samples in industrial conditions. The trials showed excellent coloration and the typical indigo wash down, as with synthetic indigo. Archroma will produce the first batches of IndiGold™ in Salvatierra, Mexico, and has other locations where the product could be made. The company will support Stony Creek Colors through its manufacturing and logistics capabilities, and its expertise in denim dyeing with customers using pre-reduced indigo.

While this development was underway, the global innovation platform Fashion for Good selected Stony Creek Colors as an innovator in its global Innovation Program. The program connects brands with innovators to work together to test, validate and ultimately scale disruptive innovations in the fashion industry to drive positive impact. Through the program, Fashion for Good facilitated a collaboration between brand partner Levi Strauss & Co. and Stony Creek Colors which was announced in December 2021. The partners will pilot the use of IndiGold™ in denim mills at scale, with the goal of unlocking key learnings around shade application and other efficiencies of this new dyestuff.

Source:

Archroma / EMG

(c) Officina+39
20.04.2022

Officina39 presents Trustainable™ collection FW 23 at Kingpins

Chemistry plus creativity” is Officina39’s new tagline expressing the most important values at the core of the company’s approach, founded on a deep understanding of sustainability. Embracing the “plus” that used to feature as part of the Officina39 logo, it now takes the shape of a true formula of innovation that echoes throughout the renovated brand look that the company is introducing for the first time at Kingpins.

The latest addition to the Trustainable™ collection is Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact. This innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use.

Chemistry plus creativity” is Officina39’s new tagline expressing the most important values at the core of the company’s approach, founded on a deep understanding of sustainability. Embracing the “plus” that used to feature as part of the Officina39 logo, it now takes the shape of a true formula of innovation that echoes throughout the renovated brand look that the company is introducing for the first time at Kingpins.

The latest addition to the Trustainable™ collection is Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact. This innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use.

Traditional systems usually use about 52 liters of water for a pair of jeans, while Officina39’s cutting-edge technology employs only 12.5 liters without affecting the quality of the final product. Until now, the process included three eco-friendly technologies: Novascraper Indigo, a laser finishing technique that adds a natural, vintage look to denim garments; OZ-ONE Powder, an advanced product to give garments a bleached yet eco-friendly treatment, for a worn and distressed look; and Aqualess Aged, a waterless compound to give denim abrasion effects.

“In our field, the word “less” is to be found pretty much everywhere you look: less water, less energy, less impact and the list goes on. So I asked myself if we could work on implementing the word “plus” in this collection.” stated Stefano Parrotta, Officina39 Technical Manager. “And the answer, of course, was yes: we thought of all the ways in which the idea of more (plus) best represents what we do – more passion, more creativity, more collaboration, more inspiration, more Officina39. I think it is important to look for what the industry needs more of and the word “plus” perfectly embodies that!”

Source:

Officina+39

(c) C.L.A.S.S.
07.04.2022

Bemberg™ x Payal Pratap collaboration with colourful prints at FDCI X Lakmé Fashion Week

Through the collaboration Payal Pratap and Bemberg™ by Asahi Kasei show a new way of making fashion, based on merging craft & tech, cutting-edge materials and deeply rooted optimism in troubled times.

With a strong focus on prints, the designer, Payal Pratap, has worked on hand-painted artworks which have then been digitized. The designs capture detailed elements and a three-dimensional depth and texture from the age-old crafts of Batik, plus powerful imagery and minute detailing from the ancient craft of Chintz printing. Batik was named after the Javanese words “Amba” which means to write and “Titik”, which translates to a dot or a point, while Chintz comes from the Hindi word “Cheent”, meaning spotted or speckled.  Both these techniques and crafts have been used in a contemporary context while creating the art works.

Through the collaboration Payal Pratap and Bemberg™ by Asahi Kasei show a new way of making fashion, based on merging craft & tech, cutting-edge materials and deeply rooted optimism in troubled times.

With a strong focus on prints, the designer, Payal Pratap, has worked on hand-painted artworks which have then been digitized. The designs capture detailed elements and a three-dimensional depth and texture from the age-old crafts of Batik, plus powerful imagery and minute detailing from the ancient craft of Chintz printing. Batik was named after the Javanese words “Amba” which means to write and “Titik”, which translates to a dot or a point, while Chintz comes from the Hindi word “Cheent”, meaning spotted or speckled.  Both these techniques and crafts have been used in a contemporary context while creating the art works.

The prints encompass flora and fauna, bringing nature from the outside to the inside through the use of extensive flower, leaf, tree, vine and bird motifs, as an ode to sustainability. Placement prints have been engineered to make tailored jackets and structured pieces. A timeless collection comprising experimental pieces that blend the far east with India. A collection signaling holiday with a burst of colour. Bemberg™ in various avatars ranging from satins, muslins, mulmul, and silk blends have been used to create a collection with fluid drapes as well as structure.

The fabric takes printing and colour beautifully and has a slight sheen and glazed feel which resonates with chintz. The colour palette ranges from indigos, browns, rust, to burgundy brick and gold. Furthermore, Bemberg™ is an inherently sustainable ingredient, since it is made with cotton linters, pre-consumer materials derived from the cotton oil industry, and converted through a traceable and transparent closed loop process. Coming from nature and going back towards nature, the Bemberg™ fiber is also biodegradable and compostable.

Source:

Asahi Kasei / C.L.A.S.S.

Archroma and Jeanologia Launch Eco-conscious Denim Cleaning (c) Archroma
Archroma and Jeanologia launch an eco-advanced alternative to the denim cleaning process, one of the most water intensive and pollutant processes of denim fabric finishing.
19.01.2022

Archroma and Jeanologia Launch Eco-conscious Denim Cleaning

Archroma, a global leader in specialty chemicals towards sustainable solutions, and Jeanologia, a world leader in sustainable and efficient technology development, joined forces to launch an eco-advanced alternative to the denim fabric washing process, including in some cases the mercerization, one of the most water-intensive and pollutant processes of denim fabric finishing.

It all starts with the spinning step where the cotton is turned into yarn. The second step is a pretreatment that will prepare the yarn for the dyeing step. The dyed yarn then goes through the sizing process, which is a treatment preparing it for weaving. At this stage, we have obtained a denim fabric that will go through a few more steps. First, the fabric may undergo a washing treatment or, in some cases, mercerizing treatment which consists of treating it with caustic soda in order to obtain a more lustrous, flat and less reddish blue and black denim.

Archroma, a global leader in specialty chemicals towards sustainable solutions, and Jeanologia, a world leader in sustainable and efficient technology development, joined forces to launch an eco-advanced alternative to the denim fabric washing process, including in some cases the mercerization, one of the most water-intensive and pollutant processes of denim fabric finishing.

It all starts with the spinning step where the cotton is turned into yarn. The second step is a pretreatment that will prepare the yarn for the dyeing step. The dyed yarn then goes through the sizing process, which is a treatment preparing it for weaving. At this stage, we have obtained a denim fabric that will go through a few more steps. First, the fabric may undergo a washing treatment or, in some cases, mercerizing treatment which consists of treating it with caustic soda in order to obtain a more lustrous, flat and less reddish blue and black denim.

In both traditional ways to clean the fabric, washing or mercerizing, multiple highly water intensive washings are required in order to restore optimal fabric pH and remove unfixed dyestuff and any undesired deposits or impurities from the fabric. One of such impurities released in the washing process is aniline, a substance that is classified as a category 2 carcinogen and considered toxic to aquatic life.

That is why Archroma and Jeanologia decided to team up and develop an alternative to the traditional fabric cleaning process and its subsequent water-intensive and water-polluting washings.

  • The breakthrough alternative to the fabric cleaning concept presented by Jeanologia and Archroma combines the use of the aniline-free* PURE INDIGO ICON dyeing system of Archroma, and the water-free** and chemical-free “G2 Dynamic“ finishing technology of Jeanologia.
  • The Archroma/Jeanologia solution allows to create aniline-free* denim, and improve the final aspect of the fabric through a fully chemical-free and almost water-free** cleaning alternative treatment.
  • The Archroma/Jeanologia solution can also be used with additional Archroma coloration systems such as INDIGO REFLECTION or PURE UNDERTONES.

Umberto Devita, Business Development Manager at Archroma’s Competence Center for Denim & Casual Wear, who was the project leader for this new development, comments: “At Archroma, we strive to develop solutions in line with our principles of “The Archroma Way to a Sustainable World: Safe, efficient, enhanced, it’s our nature”. It was therefore very inspiring to work with a partner who shares the same values of developing efficient new processes to bring all know-how to our customers to maximize value – for denim that looks as good as the good it creates.”

For Jean-Pierre Inchauspe, Business Director of G2 Dynamic at Jeanologia, “this association is another step to change traditional, more polluting and water consuming processes in the textile industry for new ones using technology, improving, and boosting subsequent production stages up to the finishing of the garment, making them more efficient and allowing companies to be more competitive, increase productivity and offer a product that is completely sustainable with high quality.”

(c) ARMALITH®
13.01.2022

Armalith presents Armalith 2.0® and its portfolio

«Armalith® is the story of my passions. Firstly textiles, which opened the doors to the great ready-to-wear and haute couture houses. Then motorcycling, an incredible vehicle for finding freedom and meeting people. In 2003, I combined these two passions by creating Armalith® with one idea in mind: to offer the best possible protection to bikers without compromising on the comfort and authenticity of a real pair of jeans. Today, Armalith 2.0® is the denim of choice for the most prestigious brands for their abrasion protection equipment.» Pierre-Henry Servajean, Armalith® MK Support manager.

Armalith 2.0 in facts:

«Armalith® is the story of my passions. Firstly textiles, which opened the doors to the great ready-to-wear and haute couture houses. Then motorcycling, an incredible vehicle for finding freedom and meeting people. In 2003, I combined these two passions by creating Armalith® with one idea in mind: to offer the best possible protection to bikers without compromising on the comfort and authenticity of a real pair of jeans. Today, Armalith 2.0® is the denim of choice for the most prestigious brands for their abrasion protection equipment.» Pierre-Henry Servajean, Armalith® MK Support manager.

Armalith 2.0 in facts:

  • The mechanical qualities of leather with the comfort of denim
  • Extreme resistance to cuts, traction, tears and abrasion
  • High UV resistance that preserves its mechanical properties
  • One layer for resistance that is superior to any lined products

High technology for high security
The heart of the armour is made of UHMWPE (high molecular weight polyethylene). This high resistance fiber comes from aerospace research; it is used for space module re-entry ropes, military armour, mooring cables for offshore platforms and more. This core is then covered with a cotton fiber using an exclusive and patented process, and combined with LYCRA® dualFX® technology for a powerful and durable stretch.

High resistance for high protection
High-tech integrated into authentic denim for unique comfort and protection, Armalith 2.0® meets the most demanding standards such as Darmstadt and Cambridge, which are more scientific than the CE certification.
Armalith 2.0® is available in 3 grades - A, AA and AAA - to cover all needs from urban use to maximum protection against abrasion. In its EXO (KNIT) form, Armalith 2.0® can be used as a lining to increase resistance in specific areas without using other uncomfortable solutions.

High comfort for high style
Safety in a single layer of fabric, comfort, softness, stretchability, and style! Armalith 2.0® is a real denim. Soft, supple, comfortable, breathable and hydrophilic, it allows all the usual textures, dyes, prints and finishing in low temperatures.

Armalith 2.0® is an ethical and responsible denim

  • GRS cotton sourced from Greece.
  • Designed in France, manufactured and produced on a single site - spinning, dyeing, indigo, weaving, finishing - at Tejidos Royo in Spain.
  • UHMWPE fibre requires half the energy to produce than aramids.
  • The UHMWPE fibre used under the ARMALITH 2.0® patent is continuous (no energy-intensive cracking) and untextured (no energy-intensive texturing).
  • All Armalith 2.0® denim manufacturing processes are carried out at low temperatures: a world first for stretch fabrics.
  • No heavy metals used in the pigments, the indigo is made using a slow, cold, waterless process
  • Resistant to more than a thousand washes for greater longevity and without loss of elasticity.
More information:
Armalith Denim Leather stretch fabric
Source:

ARMALITH® / VIA VENETO

11.11.2021

Berto travels zero km to support B2C brands

In 2021, Berto Industria Tessile embarked on a series of journeys through the denim supply chain, touching both B2B and B2C worlds.

The first journey of this adventure, aimed at discovering and publicizing the world of indigo and, began by talking about the collaboration with the turkish garment maker blue matters creating a green collection to be proposed to the world's top brands, continuing with “su mirura project” in the second chapter.
This project has its objective in supports, with a ready on stock fabrics, (which at this time of difficult availability of product becomes extremely relevant), young emerging talents in the world of fashion that, in our industry, both for problems related to  minimum order quantities and for problems related to financial commitments of startups, would having difficulty in the raw materials research.

In this third chapter of the personal voyage into the world of denim, Berto Industria Tessile talks about two realities that are not only made in Italy, but also made in veneto, for a zero km circularity supports.

In 2021, Berto Industria Tessile embarked on a series of journeys through the denim supply chain, touching both B2B and B2C worlds.

The first journey of this adventure, aimed at discovering and publicizing the world of indigo and, began by talking about the collaboration with the turkish garment maker blue matters creating a green collection to be proposed to the world's top brands, continuing with “su mirura project” in the second chapter.
This project has its objective in supports, with a ready on stock fabrics, (which at this time of difficult availability of product becomes extremely relevant), young emerging talents in the world of fashion that, in our industry, both for problems related to  minimum order quantities and for problems related to financial commitments of startups, would having difficulty in the raw materials research.

In this third chapter of the personal voyage into the world of denim, Berto Industria Tessile talks about two realities that are not only made in Italy, but also made in veneto, for a zero km circularity supports.

Two brands that are part of two different segments of the indigo world of b2c, one operating in the world of clothing and one in the creation of fashion accessories, but who have a common denominator between them, the use of 100% in their collections of denim fabric Berto.*

* See attached document for more information.

Source:

Berto Industria Tessile / EFFE-BI

(c) Officina+39 / Menabò Group srl
14.10.2021

Officina+39 presents its latest technologies and collaborations

Officina+39, an Italian sustainable chemical developer, attends Superstudio Più in Milan to show its technical progress and share its concrete contribution to a more Trustainable™ denim. Under the spotlight, among multiple innovations, the latest addition to the Officina+39 family: the brand-new NOVASCRAPER INDIGO.

NOVASCRAPER INDIGO, the new technology for classic aesthetics
NOVASCRAPER INDIGO allows to give a natural vintage look to denim garments through laser finishing, an actual innovative alternative to manual scraping. NOVASCRAPER INDIGO guarantees a natural effect with unparalleled quality and accuracy, requiring less manpower and less rejection rate when compared to manual scraping.

Officina+39, an Italian sustainable chemical developer, attends Superstudio Più in Milan to show its technical progress and share its concrete contribution to a more Trustainable™ denim. Under the spotlight, among multiple innovations, the latest addition to the Officina+39 family: the brand-new NOVASCRAPER INDIGO.

NOVASCRAPER INDIGO, the new technology for classic aesthetics
NOVASCRAPER INDIGO allows to give a natural vintage look to denim garments through laser finishing, an actual innovative alternative to manual scraping. NOVASCRAPER INDIGO guarantees a natural effect with unparalleled quality and accuracy, requiring less manpower and less rejection rate when compared to manual scraping.

The Sixth Sense: less water, more Trustainability
Officina+39 and Tejidos Royo joined forces to create a denim line that drastically reduces water consumption: this is “The Sixth Sense”, a project concretely inspired by the 2030 Agenda for Sustainable Development and specifically by its SDG6, calling to action to ensure access to water and sanitation for all. Officina+39 personally accepts this global challenge by contributing to the realization of “The Sixth Sense” with its AQUALESS MISSION. Featuring three cutting-edge laundry products for one innovative process, AQUALESS MISSION combines the application of REMOVER BC, AQUALESS AGED – a waterless compound to give denim abrasion effects –, and OZ-ONE POWDER – an advanced product to give garments a bleached yet eco-friendly treatment in a dry application, for a worn and distressed look. Compatible with conventional washing and treatment machinery, it allows for water consumption savings up to 75%.
Focused on driving sustainability in the textile industry, Tejidos Royo uses low-impact fibers and yarns as a raw material and the implementation of foam-dyeing technology with its Dry Indigo®, the first-ever technology to foam-dye denim with zero water use and no water discharge.

CircularKromia: a colorful path for preloved garments
At Officina+39 the word “waste” becomes synonymous with opportunity, a source to create something new, fostering true, Trustainable™ circularity. This is the background to the collaboration with Atelier Riforma, an innovative startup born in Turin (Italy) with a social vocation. Through the contribution of Officina+39’s RECYCROM™, it has been possible to obtain new pigment and dyestuff pulverizing discarded garments and pieces usually difficult to recover through tailoring transformation alone. The collection made it possible not to generate any waste, no new raw materials were required to create CircularKromia.

The Circle Book 2: the power of collaboration and circularity
A collective project gathering a total of ten companies with common goals focused on transparency and circularity in denim design, The Circle Book is now in its second edition that culminated in CULTURE.IN, a circular capsule collection transparently made from recycled and degradable materials.

Officina+39 opens its doors, with Lenzing and Meidea
In the evening of October 13, the recently inaugurated brand-new headquarters of Officina+39 in Biella opened their doors to welcome denim personalities, brands, designers and partners to show where Officina+39's innovative technologies are created, to network and celebrate while preparing new steps towards the design of a more circular and – of course – Trustainable™ fashion Industry.

Source:

Officina+39 / Menabò Group srl

01.10.2021

Archroma celebrates 8 Years of creating positive impact

Archroma celebrates 8 years of leading the way to a sustainable world, with innovations and solutions aimed at creating added value sustainable for its partners, consumers and the planet.

Archroma came to life on 1st October 2013 from textile, paper and emulsions businesses acquired from Clariant by SK Capital Partners.
Building on decades of commitment to developing safer eco-friendlier chemistry, Archroma has become in the past 8 years a prominent name for more sustainable colors and performance, collaborating with leading brands such as Primark, G-Star, Patagonia, Esprit and more.

Archroma has introduced innovations, such as the EarthColors® made from non-edible plant waste from the food and herbal industry, Denisol® Pure, an indigo for aniline-free* denim, aniline being a category 2 carcinogen substance, and Smartrepel®, a PFC-free* water repellent solution. The company is also about to launch a new plant-based softener.

Archroma celebrates 8 years of leading the way to a sustainable world, with innovations and solutions aimed at creating added value sustainable for its partners, consumers and the planet.

Archroma came to life on 1st October 2013 from textile, paper and emulsions businesses acquired from Clariant by SK Capital Partners.
Building on decades of commitment to developing safer eco-friendlier chemistry, Archroma has become in the past 8 years a prominent name for more sustainable colors and performance, collaborating with leading brands such as Primark, G-Star, Patagonia, Esprit and more.

Archroma has introduced innovations, such as the EarthColors® made from non-edible plant waste from the food and herbal industry, Denisol® Pure, an indigo for aniline-free* denim, aniline being a category 2 carcinogen substance, and Smartrepel®, a PFC-free* water repellent solution. The company is also about to launch a new plant-based softener.

The company started to develop holistic solutions designed to bring innovation and performance, whilst reducing the impacts on water, energy and other natural resources. The savings generated by these 70+ system solutions are demonstrated by Archroma's proprietary ONE WAY Impact Calculator, a tool launched in 2012 and continuously upgraded to simulate and optimize the footprint of application processes.

Archroma also recently launched CASUAL X SMART, a sulfur dyeing system for trendy wash-down effects to make clothes that look smart at home and at work. The colors won't fade in the washing cycle, and the application process allows resource savings of up to 33% water, 21% energy and 35% chemical usage compared to a benchmark reactive & pigment garment dyeing.

With ONE WAY, a brand can calculate how much impact their current production and the Archroma Way collection will have on water, energy, chemical, raw material or CO2 footprint.

29.09.2021

Lenzing presented its sustainable processes at FILO

Lenzing presented at FILO its sustainable approach and on a selection of key innovations such as TENCEL™-branded specialty fibers.

As part of the space dedicated to Cittadellarte – Fondazione Pistoletto and Fashion B.E.S.T., the first Italian collective of responsible fashion designers, a selection of TENCEL™’s key technologies were under the spotlight:

Lenzing presented at FILO its sustainable approach and on a selection of key innovations such as TENCEL™-branded specialty fibers.

As part of the space dedicated to Cittadellarte – Fondazione Pistoletto and Fashion B.E.S.T., the first Italian collective of responsible fashion designers, a selection of TENCEL™’s key technologies were under the spotlight:

  • TENCEL™ x REFIBRA™, using cotton textile waste and wood pulp as the feedstock for cellulosic fibers, creating a circular solution;
  • TENCEL™ x Indigo Color, infusing pigment into fibers directly during the spinning process;
  • TENCEL™ Luxe, providing superior aesthetics, performance and comfort to be the perfect partner of other noble fibers such as silk, cashmere or wool;
  • TENCEL™ Carbon Zero, offering carbon-zero CarbonNeutral®-certified products by Natural Capital Partners;
  • TENCEL™ x Eco Clean, bringing totally chlorine-free-bleached TENCEL™ Modal fibers to the textile industry.

Lenzing's priority has been to produce fibers for many sectors (fashion, beauty care, cleaning, hygiene and home textiles) in a sustainable way. Each Lenzing product is made of cellulose from wood, a renewable natural resource, coming only from certified sustainable sources.
The Lenzing Group operates two commercial-scale biorefineries with 100% wood utilization, which ensure that the totality of wood constituents are used to produce fibers, biobased chemicals, and bioenergy, thus maximizing value creation from an economic and environmental perspective. This concept was illustrated by Carlo Covini, Lenzing Business Development Manager Italy & Switzerland, in his presentation “Lenzing’s biorefinery concept”.

Source:

Menabò Group

Archroma celebrates 3 years of working with aniline-free Indigo Heroes (c) Archroma
22.03.2021

Archroma celebrates 3 years of working with aniline-free Indigo Heroes

  • 18+ metric tons of aniline are estimated to have been removed from the denim supply chain in about 3 years(2).
  • That represents 300'000'000+ pairs of jeans free of aniline, with 18'000+ garment workers, and aquatic life, protected from its toxicity(2).

Archroma celebrates nearly 3 years of successfully converting the denim industry to aniline-free(1) pre-reduced liquid indigo.

Archroma launched its aniline-free(1) Denisol® Pure Indigo in May 2018(3).

  • 18+ metric tons of aniline are estimated to have been removed from the denim supply chain in about 3 years(2).
  • That represents 300'000'000+ pairs of jeans free of aniline, with 18'000+ garment workers, and aquatic life, protected from its toxicity(2).

Archroma celebrates nearly 3 years of successfully converting the denim industry to aniline-free(1) pre-reduced liquid indigo.

Archroma launched its aniline-free(1) Denisol® Pure Indigo in May 2018(3).

Aniline is a key ingredient to make the indigo molecule. Unfortunately, during this process some aniline impurities are carried through into the indigo dyestuff. When the indigo is dyed on the fabric, a lot of the aniline impurity is locked into the pigment in the fabric. The remainder of the aniline impurity, approximately 300 metric tons annually, is discharged during dyeing. This can be an issue as aniline is toxic to aquatic life. In addition, exposure levels to factory workers can be high. The new Denisol® Pure Indigo 30 liq was therefore developed as an aniline-free(1) indigo solution for designers, manufacturers and brand owners who long for authentic indigo inspiration.

Since the launch of Denisol® Pure Indigo, several denim manufacturers, such as front-runner Absolute Denim, as well as Advance Denim, Azgard 9, Kilim Group, Nuevo Mundo, Rantex, Shasha Denim and Tuong Long, have taken the matter in their hands and converted their production or dedicated lines to aniline-free denim to brands and retailers.

The innovation is also supported by denim partners such as Be Disobedient and The Denim Window.

Archroma evaluates that, based on the total quantity of Denisol® Pure Indigo sold until its introduction, its partners helped remove almost 18 metric tons of aniline from the denim supply chain. That represents an equivalent to about 300’000’000 pairs of jeans free of aniline and more than 18’000 garment workers protected from its toxicity(2).

 

(1) Below limits of detection according to industry standards (tested & proven).
(2) Based on 15 minutes of work to produce one pair of jeans, produced over 8-hour working days and 300 working weeks per year.
(3) For the launch press release, click here.

More information:
Archroma aniline-free Denim
Source:

EMG

OFFICINA+39 reduces use of water with AQUALESS MISSION (c) OFFICINA+39
04.03.2021

OFFICINA+39 reduces use of water with AQUALESS MISSION

A technology to reduce 75% of the water typically used in denim and garment laundry processes, this innovation is evidence of the commitment by Officina+39 to a more sustainable production and planet.

An Italy-based reality with a thirty-year experience on research and chemical application in the textile sector, Officina+39 brings to the table its latest innovation, launched in occasion of Kingpins 24 Flash: the AQUALESS MISSION. It features three products for one innovative process suitable for conventional machines: REMOVER BC, a laser booster, AQUALESS AGED, a waterless compound to give denim abrasion effects and OZ-ONE POWDER, an advanced product to give garments a bleached yet eco-friendly treatment, for a worn and distressed look.

REMOVER BC
This special compound increases laser effect on indigo or dischargeable dyestuff, saving time and energy for a swifter production. Due to the speedy process it also prevents fabric tearing whilst focusing on giving a used look.

A technology to reduce 75% of the water typically used in denim and garment laundry processes, this innovation is evidence of the commitment by Officina+39 to a more sustainable production and planet.

An Italy-based reality with a thirty-year experience on research and chemical application in the textile sector, Officina+39 brings to the table its latest innovation, launched in occasion of Kingpins 24 Flash: the AQUALESS MISSION. It features three products for one innovative process suitable for conventional machines: REMOVER BC, a laser booster, AQUALESS AGED, a waterless compound to give denim abrasion effects and OZ-ONE POWDER, an advanced product to give garments a bleached yet eco-friendly treatment, for a worn and distressed look.

REMOVER BC
This special compound increases laser effect on indigo or dischargeable dyestuff, saving time and energy for a swifter production. Due to the speedy process it also prevents fabric tearing whilst focusing on giving a used look.

AQUALESS AGED
Ideal to give abrasion effects on denim, this waterless treatment has a reduced impact on the environment and can be applied in combination with Oz-One powder both on black and indigo denim.

OZ-ONE POWDER
The sustainable (chlorine and potassium permanganate free) way to give denim that distressed and worn look, with no need of water or high temperatures.

AQUALESS MISSION meets the needs of the industry to reduce water in manufacturing operations, pledging to meet UN’s 2030 SDG 6 of clean water and sanitation, and by doing so protects the planet and its resources.

Archroma and CleanKore join forces to promote sustainable, cost-effective indigo dyeing process (c) CleanKore
Below limits of detection according to industry standard test methods
02.02.2021

Archroma and Cleankore join forces to promote sustainable, cost-effective indigo dyeing process

Reinach, Switzerland, and Westlake, Ohio, 2 February 2021 - Archroma, a global leader in specialty chemicals towards sustainable solutions, today announced a strategic partnership with technology innovator CleanKore, aiming to advance sustainable dyeing processes throughout the denim supply chain.

The agreement will allow Archroma and CleanKore to promote the benefits of each other’s technologies. This includes Archroma’s robust catalog of dyes and specialty chemicals along with CleanKore’s patented process of dyeing yarns at the denim mill that completely eliminates the need for potassium permanganate (PP) spray and laser booster to achieve the bright white abrasion effect in the garment finishing process. The result is a large and circular bright white core with a small ring of indigo dye. The technology does not just eliminate the chemicals associated in the PP spray and laser process, which is much safer for denim workers, it also allows to save significant amounts of water and energy throughout the manufacturing process from fabric to garmenting.

Reinach, Switzerland, and Westlake, Ohio, 2 February 2021 - Archroma, a global leader in specialty chemicals towards sustainable solutions, today announced a strategic partnership with technology innovator CleanKore, aiming to advance sustainable dyeing processes throughout the denim supply chain.

The agreement will allow Archroma and CleanKore to promote the benefits of each other’s technologies. This includes Archroma’s robust catalog of dyes and specialty chemicals along with CleanKore’s patented process of dyeing yarns at the denim mill that completely eliminates the need for potassium permanganate (PP) spray and laser booster to achieve the bright white abrasion effect in the garment finishing process. The result is a large and circular bright white core with a small ring of indigo dye. The technology does not just eliminate the chemicals associated in the PP spray and laser process, which is much safer for denim workers, it also allows to save significant amounts of water and energy throughout the manufacturing process from fabric to garmenting.

CleanKore initially looked at eliminating potassium permanganate due to its being classified as hazardous if inhaled or ingested, or in case of contact with the skin or the eye. It is also considered very toxic to aquatic life. No new equipment or capital expenses are needed to implement the CleanKore technology, which works on all denim fabric, including dark indigo, sulfur top/bottom and sulfur black.

This is where Archroma comes into the picture. Its global technical team of denim coloration specialists will provide support to denim mills seeking to implement the CleanKore technology and develop the desired looks and effects - with the right colors and chemical systems for their production set-up.

CleanKore estimates that the technology allows to save up to 15 liters of water per garment, or the equivalent to the drinking needs of 5 people per day, and up to 0.51 kWh of energy per garment, or the equivalent of five 100-watt light bulbs on for 1 hour. The CleanKore technology also leads to a 10% to 20% increase in production throughput, as a result of a faster garment wash-down and the elimination of PP spray.

For CleanKore CEO Darryl Costin Jr., the announcement comes at an ideal time for CleanKore: "We have successfully proven the technology with mill partners such as Arvind and other denim mills in Pakistan, Bangladesh, China, Vietnam, Thailand and the United States. The response from the industry has been overwhelmingly positive. Having a partner in Archroma, one that is highly respected for their innovation and emphasis on sustainability throughout the industry, will allow us to take CleanKore to the next level.”

Umberto Devita, Global Indigo Manager at the Archroma Global Competence Center for Denim & Casualwear, adds: "CleanKore is perfectly aligned with the 3 pillars of 'The Archroma Way to a Sustainable World: Safe, efficient, enhanced'. 'Safe' through the elimination of a potentially harmful substance and the protection of the denim workers, 'Efficient' through the reduction of resource consumption, improved productivity and cost-effective profile. And 'Enhanced' through the gorgeous colors and effects allowed with Archroma's innovations and systems, in particular our aniline-free* Denisol® Pure Indigo and Diresul® sulfur dyes. We look forward to help promoting an innovation that will help with many of the challenges facing our denim customers throughout the world. Because it’s our nature."

Source:

Archroma

Tonello presents denim installation by Ian Berry (c) Tonello
Secret Denim Garden
22.10.2020

Tonello presents denim installation by Ian Berry

  • The fruit of the collaboration between Ian Bery and Tonello lands in San Francisco

The Secret Garden was the subject of first project between Ian Berry and Tonello in 2017 exhibited in New York at the Children's Museum of the Art’s and now the installation also arrives at the Flower Mart in San Francisco, another fantastic location that will host the work in denim permanently.

A hanging trellis with flowers, leaves, vines, wisteria and chrysanthemums welcomes visitors, but it is no ordinary flora but a dense structure that blooms in blue, indigo blue. Each piece cut from jeans and denim.
Cascading high across the wide-paned windows as a floral curtain, this piece is a solemn and bold reminder of the industrial history of the United States. The denim from this piece was sourced from the last denim mill in the United States, Cone Denim’s, White Oak in Greensboro, North Carolina.

  • The fruit of the collaboration between Ian Bery and Tonello lands in San Francisco

The Secret Garden was the subject of first project between Ian Berry and Tonello in 2017 exhibited in New York at the Children's Museum of the Art’s and now the installation also arrives at the Flower Mart in San Francisco, another fantastic location that will host the work in denim permanently.

A hanging trellis with flowers, leaves, vines, wisteria and chrysanthemums welcomes visitors, but it is no ordinary flora but a dense structure that blooms in blue, indigo blue. Each piece cut from jeans and denim.
Cascading high across the wide-paned windows as a floral curtain, this piece is a solemn and bold reminder of the industrial history of the United States. The denim from this piece was sourced from the last denim mill in the United States, Cone Denim’s, White Oak in Greensboro, North Carolina.

“Denim has been a medium for me over 15 years and one thing I love the most about it, is the history though time and its symbolism but also its origins. Representing the Flower Mart in the material famed in the city dating back to the 1870s and the official fabric of California will show that the great new building respects and embraces the city’s heritage.” Said Ian Berry

Ian Berry is currently exhibiting in the birth home of Levi in Bavaria starting a tour of his work that takes in many cities across the world.

“The democratic nature of this famed material is also a mark of this project’s preservation of blue-collared jobs and a bridge between the old and the new in this innovation. And of course, denim transcends all boundaries all over the world and ever since the 1800’s the Flower Mart has been ethnically diverse, and this history should be celebrated.” Conclude Ian Berry.

A trademark for Ian Berry as well as an exciting result of a sincere collaboration for Tonello, who has been working side by side with the artist for several years.

Today Tonello is the international benchmark for the garment-processing industry developing innovative equipment for the apparel industry. Not only, also known as the inspiring company, it boasts numerous projects and collaborations with international artists including Ian Berry, an artist that shows around the world in galleries, museums, and art.

Tonello has created the Secret Denim Garden using only innovative and totally responsible technologies.

We are talking about Laser Blaze and The All-In-One System, pillars of Tonello Laundry (R)Evolution, the sophisticated fruit of a radically new conception in garment finishing processes.
A 100% sustainable effect on leaves and flowers, thanks also to the ECOfree2 technology - part of The All-In-One System - that through the use of ozone in water and ozone in air, reproduces an extremely natural bleach effect on denim, all in a completely responsible way.

With the installation for the new San Francisco Flower Mart, Tonello helped was (with ozone) dozens upon dozens of yards of the Cone denim and laser cut the vines to make the Trellis. Ian travelled to Italy to work with the specialist team in the region also famed for its denim industry

Alice Tonello, head of Tonello marketing and R&D said: "Having the opportunity to work with Ian Berry is always amazing. We are using denim in a different and inspiring way, and it's something that in the industry usually doesn't happen. When he asked us about this new project, we were so happy and so proud to be part of it. The installation in the San Francisco Flower Mart is an example of how collaborations and friendships can lead to unexpected and surprising results as well as portraying a message in a beautiful way."

Ian Berry permanent installation in San Francisco Flower Mart https://www.newsfflowermart.com

Italian creativity merges with Chinese technological innovation to create a new capsule collection ADVANCE DENIM BY PAOLO GNUTTI (c) ADVANCE DENIM
31.07.2020

Advance Denim by Paolo Gnutti

  • Italian creativity merges with Chinese technological innovation to create a new capsule collection
     

A new era is born in the world of denim, Paolo Gnutti and Advance Denim will combine their skills to create capsule collections for both the US and Asian markets.

These collections will combine Paolo Gnutti’s artistry and Advance denim’s technological innovation to create “magical” inspiration that is with the reach of all brands.

Advance Denim has the distinction of being the oldest denim manufacturer in China and has dedicated its efforts since day one around the core beliefs of innovation , service , quality and people. These core beliefs are the foundation of their day to day focus of becoming a world leader in denim. They are also  committed to making the most sustainable denim possible and they are constantly investing in the infrastructure and systems that will help them to reach aggressive sustainability goals . Sustainability is important but Advance Denim has always been true to denim and strive to produce innovative high-quality products that exceed the needs of the market

  • Italian creativity merges with Chinese technological innovation to create a new capsule collection
     

A new era is born in the world of denim, Paolo Gnutti and Advance Denim will combine their skills to create capsule collections for both the US and Asian markets.

These collections will combine Paolo Gnutti’s artistry and Advance denim’s technological innovation to create “magical” inspiration that is with the reach of all brands.

Advance Denim has the distinction of being the oldest denim manufacturer in China and has dedicated its efforts since day one around the core beliefs of innovation , service , quality and people. These core beliefs are the foundation of their day to day focus of becoming a world leader in denim. They are also  committed to making the most sustainable denim possible and they are constantly investing in the infrastructure and systems that will help them to reach aggressive sustainability goals . Sustainability is important but Advance Denim has always been true to denim and strive to produce innovative high-quality products that exceed the needs of the market

“We are looking forward to Paolo bringing his Italian artistic aesthetics to our denim.” Said Ms. Amy Wang, General Manager of ADVANCE DENIM. “ We believe it is the combination of eastern and western design and culture that have never been offered to our customers before and will take Advance Denim to a whole new level. It is our goal to also offer these high quality designs at a competitive price from our Vietnam facility.” conclude Ms. Wang.

Paolo Gnutti, a life time dedicated to denim innovation and creativity, bases the creation of his collections following  precise themes and  stylistic contaminations. He uses indigo bases which are completely transformed thanks to the use of flocks, 3D prints, colored foils and metallic effects.

Paolo Gnutti has the ability to conceive ground breaking fashion, thanks to his incredible creativity and visionary irreverent combination that ushers in a new concept of  fashionability to the denim world.

“ My passion and my professional exploration lead me to acquire the skill needed to develop unforgettable and unique textile concepts” said Paolo Gnutti “ I’m trilled to begin this collaboration with Advance Denim. I feel that we need a new challenge in our denim world, a new era of true globalization; we will create a capsule collection that will reach all customers, from premium to the mass market.”

A new era begins, based on the evolution of the  market and the search for innovation and inspiration that is both technically performance driven and accessible to all brands.

More information:
ADVANCE DENIM Paolo Gnutti Denim
Source:

EFFE-BI SRL PR & COMMUNICATION