From the Sector

Eastman announces a partnership with Patagonia to address textile waste.

The outdoor apparel company teamed up with Eastman to recycle 8,000 pounds of pre- and post-consumer clothing waste, which Eastman processed through its molecular recycling technology. The process involves breaking down Patagonia’s unusable apparel into molecular building blocks that Eastman can use to make new fibers.

"We know apparel waste is a major problem, and consumers increasingly want better, more sustainable solutions when their most loved clothing reaches the end of its life," said Natalie Banakis, materials innovation engineer for Patagonia.

"Our collaborations show the world what’s possible when it comes to sustainability,” said Carolina Sister Cohn, global marketing lead for Eastman textiles. “We have the technology to make the textiles industry circular, and we know it requires collaboration with innovative brands to make circular fashion possible. This is only the beginning, and we look forward to more collaborations throughout 2024."

Under adidas’ ambition to help athletes overcome high pressure moments in sport, it has teamed up with leading sport neuroscientists, neuro11, to understand the impact it has within a game of football, basketball, and golf during penalty shootouts, high-stake putts and must-make free-throws.

Working with Emiliano Martínez, Ludvig Åberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius, as well as amateurs in the game, adidas and neuro11 delved into their minds to identify and analyse where pressure peaks, to help athletes across the globe to better understand it.

Understanding from this study that grassroots athletes and their elite counterparts experience similarly intense levels of pressure in the biggest sporting moments - but elite athletes were up to 40% more effective at managing pressure during these moments¹ - a toolbox of techniques has been developed, built from the specific findings, to assist next-gen athletes in managing and overcoming the feeling within their game.

Covering in-depth detail on what pressure looks like within each sport, how it has been proven to impact specific in-game moments, the brain zones that neuro11’s state-of-the-art brain technology measures and the main insights from each athlete’s training session, each report sets out to support all athletes in accessing the optimal zone - the brain state in which they perform at their best.

Rounded off with science-backed tips that reveal the optimal area of a goal to strike a penalty, how to use time to regain focus before netting a free throw, as well as the impact of dwell time on putting in golf – the guides are shaped around enhancing mental focus during some of the most pressured moments across sport.

1 Findings captured during athlete training sessions, as part of adidas SS24 Brand Campaign, in collaboration with neuro11 (November ’23- January ’24). Study carried out with Emiliano Martínez, Ludvig Åberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius, in addition to 5 grassroot athletes.

CARBIOS and De Smet Engineers & Contractors (DSEC), a provider of Engineering, Procurement and Construction services in the biotech’s and agro-processing industries, announce their collaboration to spearhead the construction of the world's first PET biorecycling plant. Under the agreement, De Smet has been entrusted with the project management and detailed engineering, including procurement assistance and CARBIOS partners’ management, to ensure the execution of the plant's construction in Longlaville, France, due for commissioning in 2025.  CARBIOS’ first commercial facility will play a key role in the fight against plastic pollution by offering an industrial-scale solution for the enzymatic depolymerization of PET waste to accelerate a circular economy for plastic and textiles.

With over 70 members of De Smet's expert team dedicated to the project and working alongside CARBIOS teams, the collaboration aims to guarantee the project timeline and budget while upholding quality, safety, health, and environmental standards. Construction is currently underway and on schedule.

“From Earth to Earth”: The new plan defines goals and concrete actions in Environmental, Social and Governance (ESG) areas to foster value creation for all stakeholders and put new sustainability regulatory requirements at the centre of attention.

A project, designed to enhance RadiciGroup's transparency and commitment to develop a responsible business along its entire value chain from an economic, social and environmental perspective and focus on the ever more widespread and stringent sustainability regulatory requirements. These are the features and goals of the Sustainability Plan presented by the Group and called "From Earth to Earth", precisely to emphasize the intent to focus on the Earth and future generations.

In the context of a complex and constantly changing scenario, the Group has therefore decided to capitalize on the goals achieved and look beyond them with a plan defining the medium-term targets and the actions to be taken to fulfil them and covering all areas considered to be "material”, i.e., relevant from the point of view of ESG and financial risks, opportunities and impacts. Indeed, the ultimate goal of "From Earth to Earth" is to support business continuity and the growth of the company and all its stakeholders.

The project was the result of a multi-year collaboration with Deloitte, which contributed an external and objective viewpoint on the definition of the material targets and themes. However, it was not an armchair exercise, but the result of an extensive listening process involving internal and external stakeholders, all of whom were sustainability experts who helped define a shortlist of strategic themes for both the Group and its main stakeholders. These issues were then analysed in detail using working tables on the different themes to identify the objectives in Environmental, Social and Governance areas and the related concrete actions needed to achieve them, in line with the European decarbonization and energy transition policies and the
United Nations Sustainable Development Goals, a global blueprint for sustainable growth.

In particular, RadiciGroup’s environmental goals include: a 20% increase and differentiation in renewable source electricity consumption, an 80% reduction in total direct greenhouse gas emissions by 2030 compared to 2011, attention to water consumption to limit the impact on local communities and biodiversity, the extension of Life Cycle Assessment (LCA) methodology to measure the environmental impact of 70% of the products (in terms of weight) manufactured by the entire Group, collaboration among the various actors in the supply chain from an ecodesign perspective and the search for increasingly more sustainable and circular packaging solutions.

Archroma proudly announced the continuation of its longstanding partnership with SANITIZED AG, marking collaborative success in the textile industry. This enduring alliance has been a cornerstone in driving innovation and setting industry standards, particularly for odor and hygiene management within the home textiles and apparel industry.

Archroma, one of the best chemical suppliers in the markets, further solidifies its position through the acquisition of Huntsman’s Textile Effects division in February 2023.

The acquisition enabled Archroma to broaden its global reach and technical expertise. Paired with our strong expertise in freshness additives, we enhance our marketing teams for joint communication, enhance the salesforce in the regions and strengthen our innovation force to drive the industry towards more sustainable solutions,” says Michael Lüthi, CEO of SANITIZED AG.

With a focus on strategic development, Archroma and SANITIZED AG aim to reinforce mills and brands in elevating their products by adding the value of freshness to their products and providing high-quality effects. This collaboration offers customers a flexible package, completed with application support through technical service and expertise, along with access to a strong product portfolio. Notably, the partners are ready to lead market trends and transformations, particularly in freshness finishes, ensuring their collective success in the dynamic landscape.

Avery Dennison, a leader in materials science and digital identifications solutions, has completed a project with NRVLD, a community-based agency comprising artists, technologists and media personalities who are passionate about disruptive innovation.

Avery Dennison created limited edition augmented reality T-shirts worn by the NRVLD Executive Team during ‘NRVLD’, an immersive event held during Art Basel Miami Beach in December 2023.

The 30 T-shirts were digitally connected via heat transfers featuring a QR code and image recognition. Visitors were transported to an immersive artwork metaverse, built by ARkivist. In addition to the AR experience, each garment was personalized with the wearer's contact details embedded in the NFC woven patch on the chest, providing a connection point for guests throughout the event. Both connected garment experiences were powered by Avery Dennison’s atma.io connected product cloud.

Avery Dennison will be showcasing this project at NRF 2024: Retail’s Big Show, from January 14-16 at the Javits Convention Center in New York. The connected T-shirts will feature alongside a host of apparel digital solutions for supply chain visibility, product tracking, and consumer engagement.

Michael Colarossi, vice president, innovation, product line management and sustainability, Apparel Solutions, Avery Dennison comments: “The trajectory of consumer experiences unmistakably leans towards digital, and brands are actively seeking innovative methods to engage consumers by merging traditional craftsmanship with digital creativity. In this scenario, AR acted as the conduit, and Avery Dennison's connected garment technology and on-garment Embelex branding turned that vision into tangible reality."

Pavan Bahl, founder of Bellwether Culture and co-founder NRVLD, comments: "In the Web3 sphere, blockchain technology enables ownership of digital goods and identity. Our collaboration with Avery Dennison showcases the potential of bridging this gap, illustrating the exciting possibilities in this space."

BTMA member Vickers Oils has marked an important milestone in its partnership with knitting machinery leader Lonati by earning Original Equipment Manufacturer (OEM) approval for its VICKERLUBE SOCK 46 needle oil.

VICKERLUBE SOCK 46 is a mineral-based needle lubricant designed to meet the criteria for modern knitting machine technology. It provides a high standard of lubrication as well as holding very good stability properties and having a high resistance to oxidation. The product is readily scourable and holds a well-balanced additive system meaning that it is fully compatible with all machine components. It can also be used with machines producing any yarn type – including tricky elastanes – to produce the highest quality end product.

Lonati, headquartered in Brescia, Italy, has been a prominent name in knitting machines for over 70 years, designing and manufacturing an impressive average of 8,000 annually. It places a strong emphasis on delivering the highest quality textile machinery, underpinned by a commitment to research and development that ensures the use of cutting-edge products, technologies and processes in its machines.

Vickers Oils, based in Leeds, West Yorkshire, shares these values, leading the industry in quality and assurance through its continuous focus on research and development, technological leadership, quality control and customer service. As it has done for almost two centuries – the company will mark its 200th anniversary in 2028.

Lonati is now officially recommending VICKERLUBE SOCK 46 for use in its single-cylinder GOAL series of knitting machines, marking a successful collaboration that required dedicated efforts from the teams of Lonati, Vickers Oils and its Italian representative Lubrogamma. Vickers Oils is committed to sustainable product development and VICKERLUBE SOCK 46 meets the clearly defined criteria set out by the Global Organic Textile Standard (GOTS) and conforms to ZDHC MRSL Level 1 certification.

A collaboration between Deakin University researchers and Australia’s largest commercial linen supplier Simba Global is tackling a critical global issue, the spread of harmful microplastics through our laundry.

Clothing and textiles are estimated to generate up to 35 per cent of the microplastics found in the world’s oceans, making them one of the biggest contributors. But there is still a lot to be learnt about the characteristics of these microplastics and exactly how and why they are generated.

Researchers at the ARC Research Hub for Future Fibres in Deakin’s Institute for Frontier Materials (IFM) have teamed up with Simba Global, a global textile manufacturing and supply company, to better understand the extent and type of microplastics shed when their products are laundered. Simba Global wants to lead the charge to reduce the environmental impact of textiles.

Lead scientist IFM Associate Professor Maryam Naebe said working with an industry partner on the scale of Simba Global meant the research could have a huge real-world impact.

Simba Global is the major linen supplier to Australia’s hospitals, hotels and mining camps, resulting in 950,000 tonnes of textile products – including bedsheets, bath towels, scrubs and much more – going through the commercial laundering process each year. It also supplies international markets in New Zealand, Singapore and the US.

“As part of our research, we will investigate potential solutions including the pre-treatment of textiles to reduce the shedding of microplastics, or even increasing the size of the plastics that break down so they can be better captured and removed by filtration during the laundering process,” Associate Professor Naebe said.

“Microplastics are now ubiquitous in the environment, they’re in the air we breathe, the food we eat and the earth we walk on. The magnitude of the problem is bigger than previously thought.

“Of serious concern is the mounting evidence that microplastics are having a negative impact on human and animal health. There are not just physical, but chemical and biological impacts.”

Associate Professor Naebe’s team have taken the first steps in the project, analysing wastewater samples from commercial laundries with high-powered electron microscopes in their Geelong laboratory, part of the largest fibres and textiles research facility in Australia.

The team recently presented a new scientific paper at the Association of Universities for Textiles (AUTEX) Conference 2023, which started the important process of formally categorising these types of microplastics, as well as developing standard terminology and testing methods.

“Because our understanding of microplastics is still in its infancy, we needed to start right at the beginning,” Associate Professor Naebe said.

“We need to have a standard definition of what is a microplastic. Up to this point that has been lacking, which makes it difficult to compare and incorporate other studies in this area.

“We are now developing a systematic method for sampling and identifying microplastics in laundry wastewater. It has been tricky to measure the different sizes, but this is important information to have. For example, there are studies that suggest some sizes of microplastics are causing more issues in certain animals.

“The next step will be establishing an essential method to prevent the release of microplastics from textile laundering. This may involve a coating on the surface of the textile or better ways to collect the waste during the washing process.”

Simba Global Executive Chair Hiten Somaia said the company had a strong focus on sustainability, driven by the business’ purpose statement.

“We are proud to partner with Deakin University in what is the first significant research into textile microplastic pollution in Australia. What we are most excited about is sharing the results of this research with all other textile markets in Australia – including clothing – and putting an end to microplastic pollution from textiles.”

adidas launches the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. Roblox users can now dress up their avatars with some of adidas most iconic pieces such as the firebird tracksuits. All items will be available on the Roblox Marketplace, ensuring accessibility and convenience for Roblox users.

As part of the diverse range of UGC collections immediately on offer, adidas has joined forces with Roblox creator Rush Bogin (Rush X) to craft a range of limited-edition UGC that will be available on a first-come-first-served basis. Following the initial release, additional designs for both adidas and adidas x Rush X collaboration products will be introduced, with new drops scheduled weekly throughout December. The adidas x Rush X collection will be available alongside a wide range of iconic looks that will be brought to new life from the brand’s existing and upcoming collections.

Self-expression, creativity, and user experience are at the heart of this of adidas entry into Roblox. adidas has created a range of apparel that embodies the playful, imaginative, and visually bold spirit of Roblox, while staying true to adidas’ contemporary and performance-driven character. The brand’s venture into the digital realm will also create connections with new audiences, while offering long-standing adidas fans the chance to collect and style official UGC on Roblox, through new avatar customization options.

Millions of Roblox users now have the chance to discover the first adidas pop-up shops in some of their favorite experiences, with more stores being regularly introduced in the following weeks. Users can explore the first of these pop-up shops in the following experiences: Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train, Dream Island, and Ultimate Ragdoll Playground.

Stocking an array of UGC apparel and accessories inspired by the brand’s SS24 physical collection, there is something to fit each users’ tastes and love for the three-stripes brand. Exemplifying the bold, stylish, and creative aesthetic adidas is celebrated for, the product range includes designs that echo adidas’ physical-world apparel, as well as eclectic, offbeat merchandise crafted specifically with Roblox’s exciting virtual environment in mind. The adidas packs will be refreshed and updated on a regular basis, with new UGC added each week.

Rieter has opened its first Repair Services station in Tashkent, Uzbekistan, on December 1, 2023. It will enable both faster repair turnaround and minimum production downtime.

The station’s capabilities cover both mechanical and electronic repairs for all types of Rieter machines, including spinning and winding. In addition, the repair station has a warehouse where critical parts, such as control units, sensors and drives are stocked to ensure quick turnaround times for repairs. The new service station will operate in collaboration with Textile Service Solutions.

Rieter’s global Repair Services network comprises 25 repair stations in 19 countries. Each repair station is fully equipped with the testing and calibration equipment required to provide the highest quality repairs. Certified Rieter repair services engineers perform both on-site and in-workshop repairs, using original Rieter repair components and spare parts. The new Repair Services station in Tashkent complements Rieter’s presence in Uzbekistan, providing state-of-the-art repairs and sustainable solutions combined with dedicated support to local customers.