From the Sector

BDG [By Urban Outfitters] and ISKO have come together to develop a 10-piece collection made up of workwear-inspired denim pieces with finishing designs by British Artist, Dwayne Coleman.

Partnering with ISKO, Urban Outfitters has developed more sustainable denim pieces for this collaboration, utilizing recycled cotton yarns made from cutting waste. All pieces are washed using innovative technology to reduce the chemical, water, and energy footprint so that each item has a low environmental impact score. The development of these washes were done with the help of the experts at ISKO’s Creative Room London. The collection even features an innovative style that uses no virgin cotton, and yet the authenticity and durability remains the same.

The collaboration incorporates the principles of circular design, including minimal wash processing, recycled cotton content, minimal metal trims and removable shank buttons. The styles are designed to last, and after many wears they will be readily recyclable for their next life. Urban Outfitters are also members of Better Cotton whose mission is to help cotton communities survive and thrive, while protecting and restoring the environment as part of the brand's wider sustainability initiatives.

The collection designs pay homage to workwear trends to deliver an all-encompassing gender free denim capsule. The finishing touch across the range comes from established British Artist, Dwayne Coleman, who has created an artwork made with upcycled denim and paint techniques which has become the inspiration for denim surface treatment. Elements of his mark-making have been applied to the design of the collection, including wildflower embroideries, patching and hanging threads.

Kornit Digital LTD. (NASDAQ: KRNT) ("Kornit" or the "Company"), a market leader in sustainable, on-demand digital fashion and textile production technologies, announced its partnership with VORN – The Berlin Fashion Hub, Zalando, and Unity – creating an "alliance of the willing" to transform the industry via "phygital" fashion with a circular approach.

Nine designers were challenged to create fashion capsules in eight weeks utilizing the latest technology innovations from the three alliance partners – combining digital product creation, web3-based design, digital printing, immersive circular design, 3D rendering and avatar development. All collections are on display exclusively at Berlin Fashion Week from Wednesday, January 18 to Friday, January 20 at Bikini Berlin.
 
The challenge follows standing room only Kornit Fashion Week events across the globe, displaying how on-demand, digital production creates a fashion world of nearly endless creativity. Hosted at the Impact Hub Berlin, the VORN Academy Program offered creators access to a holistic technology toolset - including the advanced Kornit Presto MAX single-step solution for direct-to-fabric sustainable printing. Some of the prominent designers taking part include costume and fashion designer Alexis Mersmann, Judith Bondy, AR and NFT artist Ann-Britt Dittmar, Berlin-based director Tanja Bombach, Nina Jurcic, Olga Boncheva, digital artist, and fashion designer Schirin Negahbani, Johann Erhardt, and Israeli designer Idan Yoav.
 
"This collaboration across four industry leaders is so unique because the result is a sum so much greater than each of its individual parts. It's a true 'alliance of the willing' that opens doors to 'phygital' collections built at the intersection of digital fashion, 3D design, and on-demand production," said Omer Kulka, Chief Innovation Officer at Kornit Digital. "We're honored to team with VORN – The Berlin Fashion Hub, Zalando, and Unity during Berlin Fashion Week to demonstrate what's possible as the physical and virtual fashion worlds come together."
 
"When we launched the Berlin Fashion Hub, our intent was to create a B2B environment to spark unmatched fashion and sustainability innovations. As Berlin is one of the world's most important fashion and textile centers, there is no better place to demonstrate economically succesful circularity in the fashion industry," said Professor Marte Hentschel, Co-Founder at VORN – The Berlin Fashion Hub. "Together, we're changing fashion to drive sustainability and harness the creative power of both the physical and virtual. We're proud of what's been accomplished in conjunction with an incredible group of designers, creators, and partners."