From the Sector

SUPREME GREEN COTTON®, the water-saving smart-tech yarn by Varvaressos has been chosen by Diesel, Champ Blanc and Muntagnard, and won the Gold Award at the Greek Exports Forum & Awards 2020.

Thanks to a pioneering satellite-powered drip irrigation system, SUPREME GREEN COTTON® saves up to 40% of water. The range of yarns is entirely Made in Europe and comes with influential sustainable verifications. The MADE IN GREEN by OEKO-TEX® label guarantees that the yarns have been tested for harmful substances and manufactured using sustainable processes under socially responsible working conditions in accordance with STeP by OEKO-TEX®. Complete transparency and traceability are guaranteed throughout the whole production and supply chain by the unique diafania SI platform, powered via blockchain technology.

Global clothing and lifestyle Italian premium jeans brand Diesel stands out for its unique mindset and sustainable imprint. That’s why it chose SUPREME GREEN COTTON® for its collection ‘Green Label’ and ‘NightCrush’ as well as its ‘Malign’ jersey T-shirts, available in two different colours and prints.

Thee Swiss brand Muntagnard believes in «sustainability» as a powerful lever for innovative solutions for people who go their own way and think outside the box to advance sustainable development. Muntagnard rethinks textiles - from the sewing thread to the label – selecting only sustainable materials and minimizing the use of plastic to the bone while seeking sensible, biodegradable textile alternatives. The MANGOLA collection of T-sets is 100% made of SUPREME GREEN COTTON®.

CHAMP BLANC is a responsible French brand renown for its ready-to-wear men clothing and for its strong commitment to traceability. The brand has been working for nearly 8 months on the design of the "Traceable T-shirt" made of 100% SUPREME GREEN COTTON®. The result is a high quality and finishing t-shirt to make it last. By relying on existing technologies, the entire production chain is traceable and can be discover thanks a QR-code on the label.

SUPREME GREEN COTTON® has also been bestowed with the influential Gold Award in the “Top Branded Export Product” category of the Greek Exports Forum & Awards 2020

ISKO, a leading denim ingredient brand, launches the first phase of ISKO™ World – a virtual reality experience that serves as a new and engaging way of widely communicating ISKO’s company vision, its vast collection of products and technologies, as well as its brand values.

Designed to emulate the look and feel of a traditional sales showroom, ISKO™ World is an additional, informative resource for all ISKO website visitors, as well as the company’s sales and marketing teams to use when meeting with current and new and future partners. It can be used as an educational space to explore, interact with and learn about the latest collection or initiatives. In particular, there is a room dedicated to ISKO’s ongoing commitment to Responsible Innovation™, with detailed information about how the company is approaching its environmental and social responsibilities throughout every aspect of the business.

Every product on display has been fully rendered as opposed to using 360° photography to make the site scalable and easy to update with fresh, new content on a regular basis. ISKO will continue to develop and add new rooms and functionalities to the site with the aim of positioning ISKO™ World as an indispensable part of the ISKO experience for visitors. The site was created in collaboration with Like Digital & Partners and Moyosa media, experts in creating digital experiences, and is designed for use on desktop or mobile devices.

The second C.L.A.S.S. ICON AWARD expands its vision embracing fashion streetwear with an attitude and bets on DUARTE, an emerging label committed to sustainability that shows a new way of being cool, yet responsible. “The C.L.A.S.S. ICON AWARD is much more than prize, it’s an open workshop with influential professionals that will support DUARTE in reaching the next level and being able to share my vision for responsible fashion”, comments Ana Duarte.

The designer (b.1991) launched her label DUARTE in 2016 just after graduation. Since then, the fresh, colourful and power-propelling brand has conquered both catwalks and cities’ streets with a responsible message. “Sustainability means durability, fair work practices, recycled materials and zero-waste,” is Ana’s mantra. Indeed, the collection is the result of a virtuous balance between production and locally-sourced, recyclable high-quality materials harnessed from factories’ deadstock. DUARTE also means circularity, the garments can be re-used and upcycled to create new collections.

The C.L.A.S.S. ICON AWARD is a project led by C.L.A.S.S. with the special support of IDEE BRAND PLATFORM which assists fashion brands in commercial activity, WHITE Milano, international fair supporting the new generations and independent brands with special projects since its inception and responsible shopping platform Renoon. Together they will all support DUARTE for a full year at 360°, from consultancy to communication.

Laying the bases for a more sustainable world, adopting responsible strategies is no longer an option but an indispensable and compulsory structural revolution today and for the future to come. This topic is the subject of the Smart Voice "The Circular Stories of C.L.A.S.S.: the journey of Bemberg™ by Asahi Kasei towards a smart, responsible and contemporary luxury" organised by C.L.A.S.S. eco hub that has taken place on Thursday 27th May at 4 pm CET. 4 unique and complimentary design realities has been sharing  the  Bemberg ™ choice as unique and precious fibre ingredient that gives rise to a performing design incorporating new generation values, for their unique paths of style and fashion to offer to the contemporary consumer.

Specialist and expert of innovative fibres, during the session Ettore Pellegrini, Marketing & Sales Manager-Marketing & Sales Manager Asahi Kasei Fibers Italia, illustrated the history of Bemberg™ starting from its origins to nowadays, reporting its various applications that have been then illustrated in their uniqueness by the speakers of the session.

Paolo Verdoia, Lining research and development raw materials at Ermenegildo Zegna, who has been involved in the development of accessory raw materials for the Ermenegildo Zegna Group for 14 years. During the digital meeting he talked about priority collaborations with responsible and high quality materials such as Bemberg™, the brand's approach to sustainability and future projects.

The session has also been attended by new generation designer Gilberto Calzolari winner of C.L.A.S.S. ICON 2020, who used Bemberg™ in his latest AW 2021-22 collection entitled "At this stage".

Camilla Carrara, founder and zero-waste designer Zerobarracento says "We select Bemberg™ for our creations for two fundamental reasons: firstly, from a stylistic point of view for its extreme versatility: in the various collections we have adopted it to create Kimonos, padded jackets, wrap dresses as well as for the interiors of our garments, which are intended to be soft embraces for total physical and mental comfort. The second but no less important reason is that this fibre has circular values in line with our zero-waste commitment."

“By choosing to work with Bemberg™, we have made an exclusive and sustainable choice in order to offer tailors, designers, brands and garment manufacturers who believe in and are committed to responsible but at the same time premium and exclusive fashion a new business opportunity" says Alessandro Ivaldi Director Business Unit of Carnet, a division of Ratti Group that produces and distributes worldwide fabrics for the creation of made-to-measure garments for men and women.

• EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

The award was established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion. Stylists, photographers, designers, illustrators, artists and other creatives, invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system, joined the open and international call.

The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting  Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

Born in Padua, Italy, 22 years old, and a student in her second year in Textile & Fashion Design at IAAD - Istituto d'Arte Applicata e Design, Emma Scalcon won the IMAGINING SUSTAINABLE FASHION competition with her project TAKE A WALK ON THE GREEN SIDE, designing communications crafted with strong and impactful images and simple but detailed wording intended for younger consumers to inform them about sustainable fashion issues.

Scalcon ranked first among the finalists selected by a high profile jury composed of:
·   Anna Detheridge, Founder and President, Connecting Cultures
·   Giusy Bettoni, CEO and Founder, C.L.A.S.S.
·   Rita Airaghi, Director, Gianfranco Ferré Foundation
·   Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Jeanine Ballone, Managing Director, Fashion 4 Development
·   Evie Evangelou, Founder and President, Fashion 4 Development
·   Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America  
·   Dio Kurazawa, Socio fondatore, The Bear Scouts
·   Renata Molho, Founding Partner, The Bear Scouts
·   Lucy Orta, Chair, Art & the Environment, University of the Arts London
·   Stefania Ricci, Director, Museo Salvatore Ferragamo

Emma Scalcon was awarded the €3,000 prize, made possible by the Main Sponsor ROICA™ by Asahi Kasei and by the other sponsors of the project: ECOSENSOR™ by Asahi Kasei - a latest generation fabric collection that promotes responsible innovation with advanced high-tech performance, C.L.A.S.S., and the Greek smart cotton SUPREME GREEN COTTON® by Varvaressos.
 
“It is time to be pioneers in communication and for this we have supported the Imagining Sustainable Fashion Award,” commented Takaaki Kondo, global marketing department manager for ROICA™ by Asahi Kasei, the Main Sponsor of the award. ROICA™ by Asahi Kasei is a high quality stretch fibre with an innovative range of intelligent functions to satisfy every modern wardrobe need for sports, underwear, and fashion. “We believe that together with responsible innovation, communication is the key to bring sustainability to the next level: to inspire, educate, inform and allow both professionals and consumers to make the right choices.”

“The competition is an opportunity to rethink how to communicate the new and different values of an ethical and sustainable fashion system,” explained Anna Detheridge. “I am quite impressed with the results of the competition — the diversity of forms that we received show both an interesting change in sensibility and a practical approach to communicating these values. There is less visual rhetoric and reliance on compelling images and more investment in basic information and a greater variety of narratives.

It is a great pleasure to see the energies from a wealth of young creatives, small businesses, and designers from all over the world with cross-disciplinary interests and a diversity of talents who are ushering in a new culture of design. My heartiest congratulations go to Emma Scalcon".

“I completely agree with Anna's comments on the quality of the work submitted by participants in the competition and together we have renewed our intention to continue IMAGINING SUSTAINABLE FASHION into 2021 with a new edition of the award,” stated Giusy Bettoni. “After this initial experience, we find ourselves even more motivated to explore some of the themes that emerged during the selection process, in particular those regarding the ethics of intellectual and cultural property, a topical issue in an industry like fashion. For this reason, we are already working together on organizing a webinar on this topic with outside specialists, including legal experts.”

 21 Grams, the group comprised of Veronica De Nigris, Serena Paone e Immacolata Esposito, won a special contest open to the public among the finalists selected by the jury, receiving the most votes from Instagram followers on C.L.A.S.S.’s corporate Instagram profile. The media partner for the initiative is Renoon, the leading search tool and data hub for sustainable fashion, a rising start-up of the year, aggregating +190 brands offering sustainable options to consumers. 

• Carnet by Ratti Group teams up with Bemberg™ for its ultimate collection of premium, exclusive, responsible lining fabrics

Bemberg™ smart-tech fibers interweave circular economy into the new ‘bunch’ of lining textiles by the renowned fabric manufacturer which partners with tailors, designers and brands to bring style e and responsibility in the made-to-measure menswear and womenswear contemporary wardrobe.
 
The new ‘bunch’ of Bemberg™ fabrics for high-quality linings comprises 59 references that come in vibrant and contemporary colors. The collection reflects Carnet’s constant quest for exclusivity as well as a new vision for the future, thanks to Bemberg™ precious ingredient. “Because there is no style without sustainability” comments Ettore Pellegrini of Asahi Kasei Fibers Italia which supplies Bemberg™ by Asahi Kasei the world-leading materials manufacturer.

Bemberg™ smart-tech fibers interweave circular economy into the new ‘bunch’ of lining textiles by the renowned fabric manufacturer which partners with tailors, designers and brands to bring style e and responsibility in the made-to-measure menswear and womenswear contemporary wardrobe.
 
The new ‘bunch’ of Bemberg™ fabrics for high-quality linings comprises 59 references that come in vibrant and contemporary colors. The collection reflects Carnet’s constant quest for exclusivity as well as a new vision for the future, thanks to Bemberg™ precious ingredient. “Because there is no style without sustainability” comments Ettore Pellegrini of Asahi Kasei Fibers Italia which supplies Bemberg™ by Asahi Kasei the world-leading materials manufacturer.

Bemberg™ is the high-tech ingredient born from the transformation of cotton linters through a full circular, transparent and entirely traceable process. The result is a high-performing unique and precious fiber with anti-static and humidity-control properties. “By choosing to work with Bemberg™, we injected sustainability in the collection in order to offer ‘the best quality chance’ to tailors, designers, brands, and garment makers who believe in and commit to responsible yet premium and exclusive fashion.” Adds Alessandro Ivaldi, Business director at Carnet by Ratti Group.
 
Carnet is a division of the Ratti Group that manufactures and distributes the best fabrics all over the world for the realization of made-to-measure garments for both men and women. In each collection, Carnet’s fabrics are able to show the experience of those who know the code of style. A wide range of exclusives bases, Carnet offers high-end meter fabrics for both men and women.
 
The new Carnet’s  Bemberg™ fabrics for lining range is also available online with over 300.000 metres of fabric that can be purchased with a minimum order of just 50 cm, with delivery granted within 72 hours in over 50 countries.

• Every moment of our day is important: TINTEX knows it and for SS 2022 is proposing solutions to enhance our wellbeing, fitting all our possible and different needs 24 hours a day.

From sunrise to sunset

Last season TINTEX “RAW” collection has successfully explored the modern human being dimensions with no more genders and races, and today the new SS 2022 collection confirms the Naturally Advanced Evolution vision built on a strong environment-driven approach and cutting-edge technology able to offer contemporary consumer a brand new smart and performing choice.

How? The SS2022 TINTEX 24h collection is offering solutions that can fit the different moments of our daily lives to rediscover ourselves in the outside world, leaving behind the social isolation that we all experienced in 2020. Freedom, comfort, flexibility and movement are the concepts the company explores looking not only to fashion moments, but to all the occasions of life where the most comfortable yet performing and responsible materials - from recycled synthetics to organic cotton - are the “right value choice”.
 
From there, the concept of giving life to 10 fabrics that truly embody our daily lifestyle: comfort, versatility, wellbeing.

Colours. A journey through warm and vivid colors - from reddish apples to sunny oranges with notes of starry blues - encourages wellbeing, feeling of relief, freedom and happiness because we feel that "we are alive again” when we go outside, doing everything we have always done, but that we were forced to put on pause. “RADIANT YELLOW it’s TINTEX color of the season, with its inherent positivity and strength. An energetic color that calls for a natural freedom to explore the world; a warm sensation of summer that feels like home” declares Ana Eusebio, designer at TINTEX Textiles.
 
All the collection focuses on the interlock structure, able to “concretely” deliver the value of versatility  and  fulfil performances needs of different moments of life. The idea is to create a collection that explores only one structure taking it to the limit, recreating, re-inventing and re-exploring its possibilities in order to meet the value of duality. Yes, in a single knit TINTEX challenged the way interlock is usually constructed by exploring each side of the articles and combining texturized with plain surfaces as well as light and heavy weights. Interlock offers natural stretch performances and exceptional dimensional stability.

Moreover, an important eye on responsible performances improvement to meet contemporary challenges and make us feel comfortable and safe! Always thanks to TINTEX DNA that is showing once more its consistent and evolved skills in making smart fabrics combined with unique eco-high-tech finishings.
 
Materials & finishings. A soft performances journey where it’s all about our dynamic daily lives. Through light and heavier fabrics, we find a well thought blend of innovative and responsible fibres. Strong focus is given to exceptional “transformation” technologies such as Newlife™, Q-Nova®, and ROICA™ EF by Asahi Kasei. While Organic cotton, TENCEL™ Lyocell fibers and TENCEL™ Lyocell fibers with Micro technology offer a unique natural and precious touch.

Fresh fibres and finishings that enhance freshness and comfort. Polygiene® STAY FRESH and Polygiene® Odor Crunch for active odor control performances, Hydroperm® by Archroma technical hydrophilic finishing for a fast dry, comfortable surface and a fresh look. Absolute novelty of the season is the TASTEX®COOL-EX by TANATEX, a skin-care treatment agent based on micelles, which gives a special cool sensation using dynamic temperature control.
 
Lastly, TINTEX addresses the accessories and outerwear markets with a “look-like leather” created with a water-based coating technology that incorporates pine shell.

Wardrobe solutions. 10 versatile articles that can perfectly fit the different areas of our daily wardrobe: from casual to formal wear, from athleisure to sports, from loungewear to underwear.  10 innovations that have become a  REAL  24th hours smart wardrobe   thanks to the unique design interpretation of these fabrics  by  5 contemporary and innovative Portuguese  designers such as : Rita Sá, David Catalán, Maria Gambina, Maria Meira and Behén.

Unique pieces designed and created by them   to show once more the beauty, the versatility, the smart performances of TINTEX collection that has been able to transform itself into a naturally advanced valuable wardrobe where fabrics have concretely come to life to make our everyday life smart in each moment! You can have a real look at this wardrobe that fully represent the values behind the collection, smartly interpreted by the Portuguese designers at this video  https://www.youtube.com/watch?v=ppPHPK0Zyu8 .

Thinking about what is happening around us as planet and individuals in an era of unpredictable challenges, we need to be creative constantly reinventing ourselves, aware of a new society and way of consuming where environment and human needs count.  And TINTEX, that has over-time established itself as a global leader in smart innovation, decided to focus exactly on that. The company DNA and vision of Naturally Advanced Evolution is centered on this new way of life that must adapt, but NEVER - now more than ever - compromises neither nature nor new generation’s performance.

• "Dibella up" records its first big success

Aalten, "Dibella up" is bearing its first fruits. Since the launch of the recycling concept initiated in August 2020, six tons of sorted laundry items have already been returned to Dibella and converted into new ones by the company in farsighted reuse projects. The customer who has been involved in the project from the very beginning is Lamme Textielbeheer from Nederhorst den Berg. The Dutch textile service provider sees the initiative as an important measure for more appreciation of resources.

Dibella has taken the closed-loop approach of the textile service as a model and has taken a step towards a completely closed cycle with the "Dibella up" project. The system includes unlimited reuse and recycling of the fibre raw materials bound in the textiles. To this end, the company's own textile qualities, which are selected from laundries, are taken back and passed on to selected upcycling projects. Polyester-cotton blended fabrics are processed there into high-quality bags. Pure natural fibre textiles as well as blended fabrics with at least 50 percent cotton are chemically converted into an important raw material for cellulose fibre production, while the remaining polyester is still being thermally recycled for technical reasons.

Six tons of laundry from the Netherlands

Lamme Textielbeheer was immediately enthusiastic about the "Dibella up" initiative. The committed company has been involved in various Dibella sustainability projects for many years and recognises the future-oriented character of the new project. "Our will to cooperate was immediately clear after Dibella's managing director Ralf Hellmann presented the upcycling project, because we see it as an important measure for the prudent use of resources," reports Jan Lamme, managing director of the company of the same name. "Within a very short period of time, we therefore jointly started to take back our discarded, no longer usable old textiles. In this way, we have already been able to return six tonnes of laundry for a new product cycle. This corresponds exactly to our idea of upcycling!". "Dibella provides stable, reusable cartons for shipping," says a delighted Frank David, Lamme's Assistant Operations Manager. "This makes collection much easier for us and we don't have to take any means of transport out of our laundry".

Prepared for the mega-trend of recycling management

Dibella would like to build on the initial joint success and further expand the initiative for a closed textile cycle in the industry. "The awareness of sustainability is high in the textile rental service. But the next mega-trend is already emerging. The future lies in closed-loop recycling. With "Dibella up", we are offering our customers the opportunity to get involved now and make resources usable in the long term. We are happy about every new cooperation partner who appreciates the value of textiles as much as we do".

Made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, Bemberg™ fiber is participating to some of the most cutting edge design innovations on planet Fashion. Its uniqueness comes from its exceptional quality characteristics as the magnificent touch of the fabric that results soft and smooth like silk, second skin-like, and precious look. Bemberg™ boasts also antistatic and breathable performances and the fiber is also biodegradable and compostable. Proving to be a circular economy oriented ingredient, the fiber is driven by innovation and responsibility together with design.

Bemberg™ is also enlarging its position in the market thanks to its valuable partnerships. It has collaborated with the Italian fabric manufacturer Brunello S.p.A. to create unique collections, to obtain innovative features as high absorption and breathability power that give a natural sensation and freshness. The responsible fiber confirms its international attitude with BemBAZIN™, the innovative fabric that empowers the traditional African Damask fabric used to make vibrant garments.

The Japanese brand has teamed up also with Gianni Crespi Foderami to develop a Bemberg™ lining with outstanding stretch performance woven in its DNA. Bemberg™ Natural Stretch was achieved thanks to a complex way of yarn twisting, weaving and finishing. This collection achieves maximum flexibility, resistance and comfort without the use of elastomers polyesters

• ECOSENSOR™ 100% recycled polyamide fabric
• New fabric collection imbued with the brand’s sustainable story-making, at the Digital Edition of Performance Days

ECOSENSOR™’s new references combine high-performance and innovation to empower people with the possibility to live life naturally both for mind and body. The new range is woven from certified ingredients, a completely traceable production process and highly certified suppliers

“A New Eco high-tech force of Nature”, a bold claim, a daring attitude and true facts. ECOSENSOR™ by Asahi Kasei has concentrated all its key values into a Nature-driven and high-tech fabric collection that respects the environment and human being. Sustainability, active climate control, exquisite touch and extreme performance co-habit the textiles: the collection is made of wovens and knits where the main technology is represented by GRS - Global Recycled Standard certified polyamide and polyesters, sometime combined with ROICA™ recycled stretch yarns and dyed and finished with Oekotex Standard 100 certified processes and/or by BlueSign® partners’ companies.

But there is much more than it meets the eye. Behind the new collection is a great story of sustainability.

“Our international team strives to innovate with a human-based approach to research and develop solutions that meet high-performance standards as well as the transparency and traceability of both the ingredients and the supply chain”, says Mr. Hashimoto, Senior Managing Director of Asahi Kasei Advance, the global materials innovator and manufacturer. Indeed, the company has set the high bar all its suppliers and partners must match. Such criteria include: thoroughly transparency and traceability of both materials and production, corporate responsibility at all levels and a strategic commitment granted by influential certifications such as GRS - Global Recycle Standard for recycled ingredients and processes, as well as Bluesign® and OekoTex Standard 100 certifications, which focus on environmental-friendly impact of the dyeing and finishing processes.

The human, environmentally-friendly and cutting-edge imprint of ECOSENSOR™ ultimate collection reflects a vision for a more responsible way of fabric manufacturing. A new force of nature, because story-telling truly must match the story-making.