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Tommy Hilfiger partners with Formula 1 World Champions Mercedes-AMG Petronas Motorsport The TOMMY HILFIGER logo featured on the Mercedes-AMG Petronas Motorsport car. Photographed by Mikael Jansson.
06.02.2018

Tommy Hilfiger partners with Formula 1 World Champions Mercedes-AMG Petronas Motorsport

The multi-year deal brings the TOMMY HILFIGER brand back to the world of Formula One for the first time in 17 years, as the Official Apparel Partner for the four-time World Champions Mercedes-AMG Petronas Motorsport.

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces it has formed a multi-year strategic partnership with four-time Formula One World Champions Mercedes-AMG Petronas Motorsport. Starting in the 2018 season, TOMMY HILFIGER will be the Official Apparel Partner of Mercedes-AMG Petronas Motorsport, building on the sport sponsorship heritage that Tommy Hilfiger has embraced since first founding his brand. The partnership with the world’s top Formula One team and leading automobile innovator underscores Tommy Hilfiger’s vision to continuously elevate and expand the brand in key markets for the next generation of TOMMY HILFIGER consumers.

The multi-year deal brings the TOMMY HILFIGER brand back to the world of Formula One for the first time in 17 years, as the Official Apparel Partner for the four-time World Champions Mercedes-AMG Petronas Motorsport.

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces it has formed a multi-year strategic partnership with four-time Formula One World Champions Mercedes-AMG Petronas Motorsport. Starting in the 2018 season, TOMMY HILFIGER will be the Official Apparel Partner of Mercedes-AMG Petronas Motorsport, building on the sport sponsorship heritage that Tommy Hilfiger has embraced since first founding his brand. The partnership with the world’s top Formula One team and leading automobile innovator underscores Tommy Hilfiger’s vision to continuously elevate and expand the brand in key markets for the next generation of TOMMY HILFIGER consumers.

“From the first time I attended a Formula One race, I was completely fascinated by the world of motorsports,” said Tommy Hilfiger. “To be re-entering this arena with World Champions MercedesAMG Petronas Motorsport and their number one team is an incredible way to fuse fashion and Formula One. I recognize the passion, spirit and drive that the entire Mercedes-AMG Petronas Motorsport team shows at every race, and these shared qualities are why I’m excited to partner with them for the upcoming seasons.”

For the past four Formula One seasons, Mercedes-AMG Petronas Motorsport has won both the Constructors’ and Drivers’ World Championships, with the team’s British racing driver Lewis Hamilton winning his fourth World Championship title in 2017 and Finnish driver Valtteri Bottas taking third place.

Under the long-term partnership, TOMMY HILFIGER will be the Official Apparel Partner, supplying travel and team kits, as well as office and hospitality apparel for the more than 1,500 individuals who make up the Mercedes-AMG Petronas Motorsport team. The TOMMY HILFIGER logo will be featured on the team’s 2018 race cars, which will be revealed on February 22, 2018 at the Silverstone track in the United Kingdom, as well as inside the Mercedes-AMG Petronas Motorsport pit garage and other trackside assets.

More information:
TOMMY HILFIGER
Source:

NETWORK PUBLIC RELATIONS GMBH

Bangladesh Fashionology Summit 2018 Foto: Bangladesh Apparel Exchange
31.01.2018

Bangladesh Fashionology Summit feiert seine Weltpremiere am 12. Februar

Mostafiz Uddin, Gründer & CEO der international hoch angesehenen BANGLADESH DENIM EXPO, hat nun die Organisation des BANGLADESH FASHIONOLOGY SUMMITS in der Hauptstadt seiner Heimat Bangladesch, des weltweit zweitgrößten Textilbekleidungsexporteurs, initiiert. Ziel ist es, die Zukunft und die technischen Möglichkeiten in der Modeindustrie aufzuzeigen und mitzugestalten.

Mostafiz Uddin, Gründer & CEO der international hoch angesehenen BANGLADESH DENIM EXPO, hat nun die Organisation des BANGLADESH FASHIONOLOGY SUMMITS in der Hauptstadt seiner Heimat Bangladesch, des weltweit zweitgrößten Textilbekleidungsexporteurs, initiiert. Ziel ist es, die Zukunft und die technischen Möglichkeiten in der Modeindustrie aufzuzeigen und mitzugestalten.

Technik ist ein Teil des täglichen Lebens geworden, die Mode- und Bekleidungsindustrie bildet da keine Ausnahme.
Heutige Verbraucher sind nicht nur modebewusst, sie wünschen sich auch zunehmend eine perfekte Passform. Sie suchen nach Kleidungs- und Modeprodukten, die ihre individuelle Biomechanik maßgefertigt unterstützen. Diese Kundenwünsche, kombiniert mit dem Entstehen neuer Technologien, Automation und Digitalisierung, treiben die Fashionwelt voran. Ähnliche Veränderungen finden in anderen technisch hochentwickelten Industriezweigen wie der Auto-, Pharma- und Nahrungsmittelindustrie bereits statt.
Kann also Bangladesch, der zweitgrößte Exporteur von Konfektionskleidung, sein althergebrachtes System der Produktion von Bekleidungsbasics mit längerer Vorlaufzeit beibehalten? Wie können sich die Bekleidungsfabriken in Bangladesch auf diese Transformation hin zu Industrie 4.0 vorbereiten? Welche Fähigkeiten und Erfahrungen werden benötigt, um den Übergang von Industrie 3.0 zu Industrie 4.0 erfolgreich zu schaffen? Diese und andere herausfordernden Themen werden beim ersten Fashion-Technologie-Event dieser Art im Land diskutiert werden, dem BANGLADESCH FASHIONOLOGY SUMMIT in Dhaka am 12. Februar 2018. 

Mostafiz Uddin, Gründer und CEO des BANGLADESH APPAREL EXCHANGE (BAE) und der BANGLADESH DENIM EXPO: "Der BANGLADESH FASHIONOLOGY SUMMIT möchte eine Brücke bauen zwischen der Gegenwart und der Zukunft von Bangladeschs Textilindustrie."
Es gibt neun Schlüsseltechnologien, die als Rückgrat der Industrie 4.0 dienen: künstliche Intelligenz, das industrielle Internet, industrielles Cloud Computing, die industrielle Verarbeitung von Datenmassen, Industrieroboter, 3-D Druck, Automatisierung der Wissensarbeit, industrielle Netzwerksicherheit und Virtual Reality. All diese Themen werden von führenden Experten aus elf Ländern einschließlich der USA, Niederlande, Frankreich, Großbritannien, Japan, Kanada, Schweden, Thailand und Indien in vier Veranstaltungsreihen diskutiert werden: "Die Fabrik der Zukunft", "Virtuelles Prototyping und die Digitalisierung der Lieferkette in der Textilindustrie", "Fashion-Technologie & nachhaltige Innovationen" und "Massen-Maßanfertigung & On-Demand-Fertigung".
Manche der höchstangesehenen Namen in der Branche, die führend auf dem Gebiet der Automation und Digitalisierung sind, werden ebenfalls am BANGLADESH FASHIONOLOGY SUMMIT teilnehmen: Bengal Plastic Ltd., Fashion for Good, Juki, Lectra, Prime Asia Ltd., Sindabad, Tukatech.
"Wir bringen die inspirierendsten und innovativsten Denker und Unternehmen aus der ganzen Welt unter einem Dach zusammen, um den dringend notwendigen Austausch über Technologie, Digitalisierung und Innovation in der Bekleidungs- und Fashionindustrie anzustoßen und die Zukunft von Bangladeschs Bekleidungsindustrie zu gestalten", sagt Mostafiz Uddin. 

Während des Gipfels findet die allererste Tech Runway Show des Landes statt:

Die allererste Tech Runway Show des Landes wird während des BANGLADESH FASHIONOLOGY SUMMIT abgehalten.
Designer aus den Niederlanden, Spanien, Frankreich/Paris, Großbritannien und Indien kommen nach Dhaka, um ihre neuesten digitalen Tech-Kollektionen auf der Veranstaltung vorzuführen. Smart wearable, 3D printed, LED embedded glow show collections sind nur einige der futuristischen Fashion-Tech-Kreationen, die auf dem Laufsteg zu sehen sein werden.
“Smarte Kleidung mit integrierter Technik ist die Zukunft der Mode. Weil man das gesehen haben muss, um es zu verstehen, organisieren wir die Fashion Tech Runway Show, um die Industrie zu inspirieren, den Schritt in die Zukunft zu wagen", sagt Mostafiz Uddin

18.12.2017

Tencent, JD.com and Vipshop Announce Equity Investment and Business Cooperation

Beijing - Tencent Holdings Limited (“Tencent”) (00700.HK), JD.com, Inc. (“JD.com”) (NASDAQ:JD), and Vipshop Holdings Limited (“Vipshop”) (NYSE:VIPS), today jointly announced that Tencent, a leading provider of internet value-added services in China, and JD.com, China’s largest retailer, have entered into definitive agreements with Vipshop, a leading online discount retailer for brands in China, such that Tencent and JD.com will invest an aggregate amount of approximately US$863 million in cash in Vipshop at the closing of the transaction.

 

Beijing - Tencent Holdings Limited (“Tencent”) (00700.HK), JD.com, Inc. (“JD.com”) (NASDAQ:JD), and Vipshop Holdings Limited (“Vipshop”) (NYSE:VIPS), today jointly announced that Tencent, a leading provider of internet value-added services in China, and JD.com, China’s largest retailer, have entered into definitive agreements with Vipshop, a leading online discount retailer for brands in China, such that Tencent and JD.com will invest an aggregate amount of approximately US$863 million in cash in Vipshop at the closing of the transaction.

 

Pursuant to the share subscription agreement, Tencent and JD.com will subscribe for newly issued Class A ordinary shares of Vipshop in the amount of approximately US$604 million and approximately US$259 million, respectively. The purchase price will be US$65.40 per Class A ordinary share, which is equivalent to US$13.08 per American Depositary Share (“ADS”) of Vipshop, five of which represent one Class A ordinary share. The purchase price represents a 55% premium over the closing price of the ADSs as of the last trading day on December 15, 2017.

The transaction is expected to close in the near future, subject to customary closing conditions.  Upon the closing, Tencent and JD.com will beneficially own, taking into account any existing holding, approximately 7% and 5.5%, respectively, of Vipshop’s total issued shares. The Class A ordinary shares issued to Tencent and JD.com will be subject to a two-year lock up restriction. Tencent and JD.com will have the right to appoint a director and an observer, respectively, to Vipshop’s board of directors during the two-year lockup period. After the end of the lock-up period, for so long as Tencent and JD.com hold approximately 12% and 8%, respectively, of Vipshop’s total issued shares, or otherwise by mutual agreement with Vipshop, they will maintain director and board observer rights.

Concurrently with the entry of the share subscription agreement, Tencent and JD.com have entered into business cooperation agreements with Vipshop, effective upon closing, establishing a cooperative relationship among Tencent, JD.com and Vipshop. Under these agreements, Tencent will grant Vipshop an entry on the interface of Weixin Wallet enabling Vipshop to utilize traffic from Tencent’s Weixin platform, and JD.com will grant Vipshop entries on both the main page of JD.com’s mobile application and the main page of its Weixin Discovery shopping entry, and will assist Vipshop in achieving certain GMV targets through JD.com’s platform.   

“I am truly delighted about Vipshop's new strategic cooperation relationships with Tencent and JD.com,” said Mr. Eric Ya Shen, Vipshop’s Co-founder, Chairman of the Board of Directors and Chief Executive Officer. “This undoubtedly is an important event for Vipshop as well as China's e-commerce and internet industries. We, together with Tencent and JD.com, will leverage our respective strengths to form a strategic cooperative alliance aiming to achieve a deep, win-win cooperation and to benefit internet users and consumers. We will develop a holistic cooperation with Tencent on the Weixin platform and expand our strategic alliance with Tencent into more and broader areas.  We will explore win-win opportunities in multiple areas with JD.com, including establishing a strategic alliance in collaboration with brand suppliers, and an on-line traffic alliance. We will continue to operate as an independent e-commerce platform and further deepen and enhance our leading e-commerce capabilities in fashion (including apparel, shoes, bags and accessories) and cosmetics categories as well as our strong female user base, thereby offering higher value and better user experience to our customers.”

“The strength of Vipshop’s flash sale and apparel businesses, as well as its outstanding management team, create clear and strong synergies with us,” said Richard Liu, Chairman and CEO of JD.com. “This partnership will further extend the strong inroads that we have made with female shoppers, and will expand the breadth and reach of our fashion business. We continue to add the top-notch partners to complement JD.com’s core strengths, ensuring that JD and our partners provide the best customer experience for every shopping need.”

Martin Lau, President of Tencent Holdings, said, “We are pleased to become strategic investor in and partner with Vipshop. We look forward to providing Vipshop with our audiences, marketing solutions, and payment support to help the company provide branded apparel and other product categories to China’s rising middle class. We already see substantial demand from our users to discover, discuss and purchase branded apparel in our applications, and we believe that connecting our users more deeply to products on Vipshop’s platform will enrich their online experiences while benefiting Vipshop. We are proud of the role our resources such as marketing technology, payments handling, and machine learning play in facilitating a healthy and diverse retail ecosystem, online and offline.” 

About JD.com, Inc.

JD.com is both the largest e-commerce company in China, and the largest Chinese retailer, by revenue. The company strives to offer consumers the best online shopping experience. Through its user-friendly website, native mobile apps, and WeChat and Mobile QQ entry points, JD offers consumers a superior shopping experience. The company has the largest fulfillment infrastructure of any e-commerce company in China. As of September 30, 2017, JD.com operated 7 fulfillment centers and 405 warehouses covering 2,830 counties and districts across China, staffed by its own employees. JD.com is a member of the NASDAQ100 and a Fortune Global 500 company.

About Vipshop Holdings Limited

Vipshop Holdings Limited is a leading online discount retailer for brands in China. Vipshop offers high quality and popular branded products to consumers throughout China at a significant discount to retail prices. Since it was founded in August 2008, the Company has rapidly built a sizeable and growing base of customers and brand partners. For more information, please visit www.vip.com.

About Tencent Holdings Limited

Tencent uses technology to enrich the lives of Internet users. Our social products Weixin and QQ link our users to a rich digital content catalogue including games, video, music and books. Our proprietary targeting technology helps advertisers reach out to hundreds of millions of consumers in China. Our infrastructure services including payment, security, cloud and artificial intelligence create differentiated offerings and support our partners’ business growth. Tencent invests heavily in people and innovation, enabling us to evolve with the Internet. Tencent was founded in Shenzhen, China, in 1998. Shares of Tencent (00700.hk) are traded on the Main Board of the Stock Exchange of Hong Kong.

 

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, statements regarding the expected closing of the transactions and the quotations from management in this announcement are or contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to, those included in JD.com’s and Vipshop’s filings with the SEC and in Tencent’s filings with the Hong Kong Stock Exchange. All information provided in this press release is as of the date of this press release, and none of Tencent, JD.com or Vipshop undertake any duty to update such information, except as required under applicable law.

Source:

© JD.com

Lectra appoints Nathalie Brunel as Vice-President Sales, Fashion & Apparel ©Lectra
Nathalie Brunel
12.12.2017

Lectra appoints Nathalie Brunel as Vice-President Sales, Fashion & Apparel

  • Nathalie Brunel’s role is to support Lectra’s global teams in the roll-out of its new strategy to customers

Paris – Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, is pleased to announce the appointment of Nathalie Brunel to the role of Vice-President Sales, Fashion & Apparel. Based at Lectra’s headquarter’s in Paris, Nathalie reports to Edouard Macquin, Chief Sales Officer, Lectra and a member of the executive committee.

Nathalie Brunel’s role is to support Lectra’s subsidiaries as they conduct the Group’s strategic roadmap through the deployment of an offer—integrating the PLM and the cutting room of the future—which is rooted in customer experience. Nathalie will notably work with six countries: United States, China, Germany, United Kingdom, France and Italy.

  • Nathalie Brunel’s role is to support Lectra’s global teams in the roll-out of its new strategy to customers

Paris – Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, is pleased to announce the appointment of Nathalie Brunel to the role of Vice-President Sales, Fashion & Apparel. Based at Lectra’s headquarter’s in Paris, Nathalie reports to Edouard Macquin, Chief Sales Officer, Lectra and a member of the executive committee.

Nathalie Brunel’s role is to support Lectra’s subsidiaries as they conduct the Group’s strategic roadmap through the deployment of an offer—integrating the PLM and the cutting room of the future—which is rooted in customer experience. Nathalie will notably work with six countries: United States, China, Germany, United Kingdom, France and Italy.

“The fashion and apparel industry, a historic market for Lectra, is the pillar of our international presence. Our customers expect a high level of expertise and advice to meet the challenges they face due to the digitalization of their professions. Nathalie Brunel’s experience in transforming organizations and developing business for complex solutions within large groups is a valuable asset for both Lectra and our customers,” states Edouard Macquin.

“The fashion and apparel ecosystem is clearly entering the digital era. I aim to bring Lectra’s value proposition to our customers, facilitating their adoption of Industry 4.0 principles. I am proud to contribute to the integration of new technologies in their processes, from design to the finished product. It is crucial to meet the needs of companies facing a complex and fragmented market that is generating both local, and global, pressures,” underlines Nathalie Brunel.

Nathalie Brunel has over 20 years of experience in managing large accounts and management responsibility. In 1996, she joined the Altran group where she successively held the roles of Development Director, Director of a business unit, Associate Director, and Executive Director of large accounts. In 2011, Orange Business Services recruited Nathalie Brunel as Vice-President, Business Operations and Support, then Vice-President Large Accounts, Manufacturing and IT. Prior to joining Lectra, Nathalie Brunel held the position of CEO and shareholder of Okavango Energy, a consulting and industrial energy performance company.

Nathalie has a diploma from the Institut supérieur de commerce de Paris.

Source:

Lectra

Jinfa Labi chooses Lectra Fashion PLM 4.0 © Lectra
Jinfa Labi chooses Lectra Fashion PLM 4.0
07.11.2017

Jinfa Labi chooses Lectra Fashion PLM 4.0

  • Lectra’s latest PLM solution selected by Jinfa Labi to improve its product development process through supply chain digitization

Paris – Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, is pleased to announce that Jinfa Labi, one of the first publicly listed maternity and infant clothing companies in China, has chosen Lectra Fashion PLM 4.0 to help digitally transform their supply chain, making it more efficient, integrated and connected.

  • Lectra’s latest PLM solution selected by Jinfa Labi to improve its product development process through supply chain digitization

Paris – Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, is pleased to announce that Jinfa Labi, one of the first publicly listed maternity and infant clothing companies in China, has chosen Lectra Fashion PLM 4.0 to help digitally transform their supply chain, making it more efficient, integrated and connected.

Spurred by the continued growth of the Chinese economy, young Chinese parents are now demanding maternity and baby products that are more personalized and sophisticated in terms of material and design. To meet these new market needs, Jinfa Labi has chosen to implement Lectra Fashion PLM 4.0 after researching on all PLM vendors in the market. With the help of this solution, the company aims to further improve their product development process by digitizing their entire supply chain, from design to production, enhancing business agility and collaboration. By embracing digitalization, the company hopes to make progress in adopting the government initiative “Made in China 2025”.

Lectra’s ultimate collaborative platform—Lectra Fashion PLM 4.0—gives fashion and apparel companies the extra speed and agility they need to tackle the challenges of Industry 4.0 head on. With the widest functional scope on the market, this technology serves as the intelligent backbone for the digital supply chain, facilitating the entire design-to-production process. This ensures a consistent flow of error-free data between process, technology and people, thus enabling organizations to quickly adapt to different business models and keep pace with the latest trends.

“As one of the first domestic companies to engage in R&D, design, production and distribution of baby clothing, Jinfa Labi is now growing exponentially. We are looking for a partner with a worldwide perspective and in-depth knowledge on the industry’s best practices,” said Lin Ruowen, General Manager, Jinfa Labi. “And Lectra fits the bill. Their latest PLM solution connects CAD, industry-standard software, company IT systems and external suppliers together, allowing us to fully digitize our supply chain by covering all production stages. We can then focus on improving our core competencies.”

“We are confident that Lectra will help Jinfa Labi make their mark for “Made in China 2025”. This Industry 4.0-based initiative will not only revolutionize the way in which manufacturers operate but also change the way in which the brands and retailers run their businesses. Lectra is committed to providing the technology and support that our customers need to thrive in this new digital era,” said Andreas A. Kim, Managing Director, Lectra, Greater China. “Lectra Fashion PLM 4.0 is the only PLM solution purpose-designed for the fashion industry that covers the entire value chain. We hope to leverage our 44 years of experience in the fashion industry to help Jinfa Labi succeed through operational excellence.”
 

Kathmandu selects Archroma´s Earthcolors for Capsule Collection of its Signature Hoodies © Archroma
Archroma Earthcolors
30.10.2017

Kathmandu selects Archroma´s Earthcolors for Capsule Collection of its Signature Hoodies

Reinach, Switzerland, 30 October 2017 - Archroma, a global leader in color and specialty chemicals, today announced its first-ever collaboration with Kathmandu, the well-known New-Zealand born and based outdoor brand. Kathmandu selected Archroma and its EarthColors range of plant-based dyes to create a new capsule collection of the brand’s signature hoodie.

Archroma’s EarthColors range recently came to public attention for being the Gold Winner of the OutDoor Industry Award 2017, Sustainable Innovations category, where Kathmandu also presented their first hoodies just off of the production line. Archroma’s EarthColors is a line of patented plant-based dyes, sourced from up to 100 percent renewable resources. Archroma developed EarthColors using non-edible waste products, from agriculture and herbal industries, to replace petroleum derived raw materials; which are the conventional raw materials used to synthesize dyes currently. This gives brands an alternative when looking for more natural ways of dyeing garments.

Archroma and Kathmandu teamed up to create an exclusive “vintage casual” look.

Reinach, Switzerland, 30 October 2017 - Archroma, a global leader in color and specialty chemicals, today announced its first-ever collaboration with Kathmandu, the well-known New-Zealand born and based outdoor brand. Kathmandu selected Archroma and its EarthColors range of plant-based dyes to create a new capsule collection of the brand’s signature hoodie.

Archroma’s EarthColors range recently came to public attention for being the Gold Winner of the OutDoor Industry Award 2017, Sustainable Innovations category, where Kathmandu also presented their first hoodies just off of the production line. Archroma’s EarthColors is a line of patented plant-based dyes, sourced from up to 100 percent renewable resources. Archroma developed EarthColors using non-edible waste products, from agriculture and herbal industries, to replace petroleum derived raw materials; which are the conventional raw materials used to synthesize dyes currently. This gives brands an alternative when looking for more natural ways of dyeing garments.

Archroma and Kathmandu teamed up to create an exclusive “vintage casual” look.

The colors available in the capsule collection: slate blue, burnt olive and burlwood rose, are made from the non-edible parts of nutshells, almond shells, rosemary, saw palmetto, bitter orange and beetroot, left over from agriculture industry or herbal extraction. The collection is available online at www.kathmandu.com.au.

“We are very proud and grateful that Kathmandu selected Archroma’s EarthColors for their first incursion into the world of nature-based colors,” comments Paul Cowell, Head of Brand Marketing in Archroma’s Brand & Performance Textile Specialties business. “Kathmandu will surely inspire other brands and retailers to explore and adopt eco - advanced innovations. With the help of Kathmandu, Archroma is again showing the apparel industry the way to go, one collection at a time. Because it’s our nature!” “We have been using recycled materials for over 20 years and we are constantly looking for new technologies to develop more sustainable outdoor gear, adds Manu Rastogi, Textile R&D and Responsible Materials Manager for Kathmandu. “Dyeing techniques using plants have been around for centuries, but they require adding huge amounts of mordants* and fixatives**, which could lead to water pollution.

They also tend to have poor light and wash fastness which is undesirable for the consumer and does not promote article longevity. So when we heard about Archroma’s EarthColors, we were immediately excited by what is probably the first technology allowing colors to be synthesized from plants rather than petroleum while keeping similar performance.” Kathmandu selected Archroma and its EarthColors range of plant-based dyes to create a new capsule collection of the brand’s signature hoodie. (Photographs: Kathmandu) Archroma’s EarthColors is a line of patent-pending plant-based dyes, sourced from up to 100 percent renewable resources. (Photo: Archroma)

Kathmandu® Registered trademark
*alum, iron, copper, tin, chrome
** salt, tannings, vinegar

Viyellatex Group Extends Collaboration Agreement with Huntsman for Another Two Years © Huntsman
Huntsman Viyellatex Signing Ceremony
12.10.2017

Viyellatex Group Extends Collaboration Agreement with Huntsman for Another Two Years

  • Huntsman continues to inject its leading edge innovation in bangladesh to support textile industry with sustainable practices

Singapore - In a signing ceremony, Huntsman Textile Effects announced that it has extended the partnership and collaboration agreement with Viyellatex Group for another two years. The agreement will see the Viyellatex Group continuing to use Huntsman as its preferred and sole supplier for industry leading dyes, chemicals and dying auxiliaries. This partnership, now in its 17th year reinforces the recognition of Huntsman as a trusted and preferred supplier for the Viyellatex Group. Under this agreement, Huntsman will support Viyellatex’s Group of mills to streamline operations and optimize processes, train technical staff, and make recommendations to help improve yield and productivity. This strategic cooperation will enable Viyellatex Group to continue to achieve operational excellence.

  • Huntsman continues to inject its leading edge innovation in bangladesh to support textile industry with sustainable practices

Singapore - In a signing ceremony, Huntsman Textile Effects announced that it has extended the partnership and collaboration agreement with Viyellatex Group for another two years. The agreement will see the Viyellatex Group continuing to use Huntsman as its preferred and sole supplier for industry leading dyes, chemicals and dying auxiliaries. This partnership, now in its 17th year reinforces the recognition of Huntsman as a trusted and preferred supplier for the Viyellatex Group. Under this agreement, Huntsman will support Viyellatex’s Group of mills to streamline operations and optimize processes, train technical staff, and make recommendations to help improve yield and productivity. This strategic cooperation will enable Viyellatex Group to continue to achieve operational excellence.

“We are extremely pleased and proud of this continuing partnership with the Viyellatex Group. As a global leader in the transition to a more sustainable textiles sector, we are pleased to join hands with one of the country’s leading exporter of ready-made garments (RMG) and a supplier to leading international brands, commented Chuck Hirsch, Vice President, Sales and Technical Resources, Huntsman Textile Effects. “This cooperation agreement will also help Viyellatex Group to maintain its leading edge in the textile industry by leveraging on Huntsman’s R&D capabilities, innovation and focus on sustainability, while continuing to comply with the stringent requirements of its export customers around the world,” continued Mr Hirsh.

Speaking on the occasion Mr. David Hasanat, Chairman of Viyellatex Group said, “Viyellatex Group is the leading company in the area of sustainable apparel in Bangladesh. This continuing support and technical expertise from Huntsman will help us be more competitive in this increasingly challenging market. It will help us to comply with the stringent product demands from our global customers and better equip us to face challenges from the operational and environmental aspects.” He continues, “Viyellatex Group places strong emphasis on sustainability by minimizing energy usage, adopting waste and water recycling, and using only organic materials and environmentally compliant chemicals and dyes and Huntsman is the perfect partner in this regard as they share this vision.” “We are pleased to be conferred Preferred Supplier Status from Viyellatex Group, partnering with one of the leading apparel groups in Bangladesh” , said Mr. Dheeraj Talreja, Commercial Director - South Asia, Middle East & Africa of Huntsman Textile Effects. “This partnership is a great testament of our customers’ trust and confidence in Huntsman’s quality, proven expertise, products and service delivery,” he continued.

In conjunction with this signing ceremony and as an active supporter of Bangladesh’s textile industry, today Mr Hirsch also hosted a customer seminar for more than 500 customers and prospects in the country’s capital, to provide them with leading edge technologies to help them be more sustainable with competitive value-add to customers.

Huntsman Textile Effects holds regular seminars and workshops and also collaborates with textile mills and apparel manufacturers to adopt new technologies and processes that conserve resources, reduce waste and improve productivity.

Bangladesh’s textile industry is the nation’s largest export sector. The ready-made garment (RMG) sector is worth US$28.14* billion in 2016-2017, with more than 4,300 garment factories employing about 4 million people and accounting for 80.7% of the country’s total exports. To remain internationally competitive, local textile mills and RMG factories increasingly have to demonstrate that they operate in a socially and environmentally sustainable way.

More information:
Huntsman Viyellatex Grouo
Source:

Huntsman

Sustainable in many different ways: recycling at Trevira © Trevira GmbH
Sinfineco-Label
05.10.2017

Sustainable in many different ways: recycling at Trevira

Bobingen - On the 4th October 2017 a new brand was introduced at Trevira: Trevira SINFINECO®. This label may be carried by all textiles that contain sustainable Trevira products. Sustainable, innovative, high-value and responsible – these are the values the new brand stands for.

As an industrial enterprise, Trevira is conscious of its special responsibility for an intact environment and has long advocated the recycling of valuable raw materials and waste products. Trevira CEO Klaus Holz: “We at Trevira wish to preserve the environment and at the same time work to create value. These are the criteria of our sustainability concept.“

Creation of the new brand is therefore only a logical step, one that enables customers to label their sustainable Trevira products as such. Trevira is known for the high quality of its products. In every way recycled products are as good as the original materials in terms of quality and performance.

Two vital elements in Pre-Consumer Recycling and an important concept in Post-Consumer Recycling form part of the sustainability strategy of Trevira to conserve resources and maintain value. :

Bobingen - On the 4th October 2017 a new brand was introduced at Trevira: Trevira SINFINECO®. This label may be carried by all textiles that contain sustainable Trevira products. Sustainable, innovative, high-value and responsible – these are the values the new brand stands for.

As an industrial enterprise, Trevira is conscious of its special responsibility for an intact environment and has long advocated the recycling of valuable raw materials and waste products. Trevira CEO Klaus Holz: “We at Trevira wish to preserve the environment and at the same time work to create value. These are the criteria of our sustainability concept.“

Creation of the new brand is therefore only a logical step, one that enables customers to label their sustainable Trevira products as such. Trevira is known for the high quality of its products. In every way recycled products are as good as the original materials in terms of quality and performance.

Two vital elements in Pre-Consumer Recycling and an important concept in Post-Consumer Recycling form part of the sustainability strategy of Trevira to conserve resources and maintain value. :

In the area of Pre-Consumer Recycling, on the one hand, residual materials resulting from the manufacture of polyester fibres and filaments in Bobingen and Guben, dependent on the manufacturing step, are processed in the agglomeration plant and restored to become serviceable primary material. The recyclates are then fed back to our fibre and filament spinning mills, to be made into new top-quality products.

On the other hand, in fibre production there occurs in the manufacture of tow a small proportion of tow that cannot be used for converting and has to be cut out. Instead of selling this material as waste, it is cut up, pressed into balls and then carded / combed by a partner, resulting in a 1A quality product. The GRS certification (Global Recycled Standard) is requested for this. As with converter tow from new material, the recycled tow is mostly incorporated into polyester wool blends (55 % PET / 45 % wool), which are used primarily in corporate wear and uniforms.

In the area of Post-Consumer Recycling, Trevira offers filament yarns consisting of 100 % recycled PET bottles. Our parent company Indorama manufactures very high quality recycled chips from PET bottles. Since only transparent PET bottles are used in Thailand, the flakes and chips are of a particularly good and very uniform quality. The recycled chips, fibres and filaments from Indorama bear the GRS certificates (Global Recycled Standard) and RCS-NL (Recycled Claim Standard). Trevira processes the regranulate made by Indorama from bottle flakes into filament yarns consisting 100 % of recycled material. The filament yarns are available in titres 167 and 76 dtex normal polyester. Alongside technical applications, they are used in the automotive and apparel sectors. In addition, many promising developments with the recycled material are on their way.

INVISTA at Intertextile Shanghai Apparel Fabrics ©Messe Frankfurt
INVISTA to showcase ‘Innovative Attitude’ at Intertextile Shanghai Apparel Fabrics
27.09.2017

INVISTA at Intertextile Shanghai Apparel Fabrics

  • INVISTA to showcase ‘Innovative Attitude’ at Intertextile Shanghai Apparel Fabrics
  • Innovative INVISTA products, findings from a new textile industry IP protection survey, in-depth consumer insights and fashion trends will be revealed

INVISTA, one of the world’s largest integrated producers of polymers and fibres, will showcase the innovative attitudes enabling it to maintain a leading position in the textile industry at the upcoming Rendez-Vous 2017 at October’s Intertextile Shanghai Apparel Fabrics – the world’s most influential apparel event. INVISTA Rendez-Vous will showcase innovative INVISTA products, offer consumer insights and reveal the results of a textile industry IP protection survey.

INVISTA Rendez-Vous 2017 will be held at Intertextile Shanghai Apparel Fabrics 11 – 13 October at the National Exhibition and Convention Center in Shanghai, with INVISTA occupying two booths in hall 5.2 E49 and hall 7.2 E55. 

  • INVISTA to showcase ‘Innovative Attitude’ at Intertextile Shanghai Apparel Fabrics
  • Innovative INVISTA products, findings from a new textile industry IP protection survey, in-depth consumer insights and fashion trends will be revealed

INVISTA, one of the world’s largest integrated producers of polymers and fibres, will showcase the innovative attitudes enabling it to maintain a leading position in the textile industry at the upcoming Rendez-Vous 2017 at October’s Intertextile Shanghai Apparel Fabrics – the world’s most influential apparel event. INVISTA Rendez-Vous will showcase innovative INVISTA products, offer consumer insights and reveal the results of a textile industry IP protection survey.

INVISTA Rendez-Vous 2017 will be held at Intertextile Shanghai Apparel Fabrics 11 – 13 October at the National Exhibition and Convention Center in Shanghai, with INVISTA occupying two booths in hall 5.2 E49 and hall 7.2 E55. 

As a global authoritative trade show in textile industry, Intertextile Shanghai Apparel Fabrics has been a platform for INVISTA to communicate with players across the value chain for 23 years. This year’s event will be no exception. The rich and vivid content delivered at the show will focus on INVISTA’s Innovative Attitude to consumers, partners as well as the whole industry.

To build a healthy and sustainable marketing environment, INVISTA cooperated with a number of media organisations to conduct a survey on IP protection in the textile industry. The results will be revealed during a seminar entitled ‘Innovation and IP: An Avenue for Sustainable Textile Industry Development’, which will be held on 11 October, 2:45 – 3:45pm in the Textile Dialogue area in hall 5.2. Representatives from textile industry associations, legal firms and INVISTA will share the findings and offer insights during what will undoubtedly be one of the highlights of INVISTA Rendez-Vous 2017.

The main pavilion of the show will be located in the International Hall (hall 5.2), where three of INVISTA’s most innovative products will be on show. Visitors will experience the latest possibilities offered by LYCRA® MOVESTM BRA, LYCRA® MOVESTM LEGGINGS and LYCRA® MOVESTM HOSIERY.

LYCRA® MOVESTM BRA

According to consumer research conducted in 2016, bra products in China’s domestic market don’t match consumer demands in a host of critical areas, including support, comfort and aesthetic design. To address these concerns, streamline the industry and consolidate its leadership, INVISTA is launching LYCRA® lastingFIT technology for bra wings. In addition, INVISTA’s cutting-edge technology can contribute to meeting specific quality standards in bra wing fabrics, enabling Chinese consumers to experience higher levels of comfort and the appropriate support they expect from a bra in different occasions.

LYCRA® MOVESTM LEGGINGS

INVISTA’s longstanding commitment to legging fabrics will also be on display at Rendez-Vous. INVISTA’s LYCRA® MOVESTM LEGGINGS has already spawned LYCRA® SPORT Power-Comfort-Energy (PCE™) index-certified fabrics, which are now commercially available.

The revolutionary fabrics present excellent recovery performance for LYCRA® SPORT legging products. They also offer the industry an opportunity to develop a number of targeted segment markets – from compression and medium compress to light compression leggings.

LYCRA® MOVESTM HOSIERY

LYCRA® MOVESTM HOSIERY is all about fabric technology innovation. Due to excellent properties, such as anti-laddering, fit and durability as well as comfortable waistbands, INVISTA’s LYCRA® FUSIONTM technology has already been widely adopted in China’s hosiery sector.

A Packed Pavilion

At the LYCRA® MOVESTM Denim pavilion in the Beyond Denim hall (7.2), visitors won’t just see the innovative denim products offered by INVISTA; they will also learn about three themes highlighted through consumer insights – fit, shape and embracing heat & cold. There will also be a special session outlining the latest woven bottom trends, hosted by INVISTA experts.

Introduced commercially in 2010, LYCRA® dualFX® dual core yarn technology provides denim with super stretch and super recovery that fits all day and every day. It effectively prevents seam slippage and uneven fabric surfaces, keeping denim looking good, feeling comfortable and fitting, which in turn creates new denim fabric applications and fashion trends in the China market.

Last But Not Least

An interactive program, that includes visitors uploading pictures they take at the INVISTA booth to the official INVISTA WeChat account, will give every visitor a chance to win a special INVISTA gift. Visit INVISTA at hall 5.2 E49 and hall 7.2 E55 from 11 – 13 October at Intertextile Shanghai Apparel Fabrics 2017.

Lectra Lectra
Lectra
05.07.2017

Lectra, ESTIA, the Today Tomorrow Textiles Foundation and JPS Conseil launch the ‘Biarritz Active Lifestyle Integral’ Chair

Over three years, this new Chair aims to help the fashion industry’s eco-system—from textile design to clothing sales—transform challenges coming from new ways of living and consuming into economic opportunities.
“How to find and develop sustainable materials which will open up new markets for companies in the sector? Which technologies to invent to make the most of these new materials? How to organize the factory of the future to meet new consumer expectations, such as customization? It’s an entire economy that we aim to develop around emerging industries,” explains Jean-Pierre Mocho, the founder of JPS Conseil and former President of the French federation for women’s ready-to-wear. “There are many opportunities to seize, on condition that all the players, both old and new, work together.”

Over three years, this new Chair aims to help the fashion industry’s eco-system—from textile design to clothing sales—transform challenges coming from new ways of living and consuming into economic opportunities.
“How to find and develop sustainable materials which will open up new markets for companies in the sector? Which technologies to invent to make the most of these new materials? How to organize the factory of the future to meet new consumer expectations, such as customization? It’s an entire economy that we aim to develop around emerging industries,” explains Jean-Pierre Mocho, the founder of JPS Conseil and former President of the French federation for women’s ready-to-wear. “There are many opportunities to seize, on condition that all the players, both old and new, work together.”
To help textile and apparel companies to innovate, the Chair will combine knowledge sharing with open innovation. In particular, a technical training facility will adapt and pass on material-related savoir-faire. “This Chair will help us to better understand the changes that are necessary in the sector, to anticipate innovations and to circulate knowledge worldwide,” underlines Patxi Elissalde, director, ESTIA. “Based in Biarritz and founded with a long-term vision, this Chair will dive into user behaviors, materials and components, manufacturing technologies and services, the digitalization of processes, and the distribution of products, from clothes to accessories.”


This approach will also foster interactions between different professions in order to stimulate creativity. Inspired by overarching principles in the collaborative and circular economy, the Chair also aims to capitalize on advances in research, from frugal or disruptive innovation.

Source:

Lectra

Modint Modint
Modint
28.06.2017

MODINT and SMI join hands during Royal State Visit in Italy

On the occasion of the State Visit to Italy by Their Majesties The King and Queen of The Netherlands and a Dutch trade delegation led by the Minister for Foreign Trade and Development Cooperation, Mrs Lilianne Ploumen, the Italian and Dutch fashion and textile industry will join hands.
MODINT, the Dutch association for the Fashion and Textile industries and lead of the fashion mission and Sistema Moda Italia (SMI), the Italian association for the Fashion and Textile supply chain in Italy, have concluded a Memorandum of Understanding (MoU) which emphasizes the growing interaction between the Dutch and Italian fashion and textile industries.
During the Best of Both Event on Friday June 23rd in Milan, the Minister and a delegation of Dutch and Italian VIP’s and innovators active in the Fashion and Textile industry will witness the signing of a promising Memorandum of Understanding (MoU). The MoU defines actions by MODINT and SMI to help the Dutch and Italian fashion and textile industries work together on recycling, labour standards, sustainable raw materials and domestic production.

On the occasion of the State Visit to Italy by Their Majesties The King and Queen of The Netherlands and a Dutch trade delegation led by the Minister for Foreign Trade and Development Cooperation, Mrs Lilianne Ploumen, the Italian and Dutch fashion and textile industry will join hands.
MODINT, the Dutch association for the Fashion and Textile industries and lead of the fashion mission and Sistema Moda Italia (SMI), the Italian association for the Fashion and Textile supply chain in Italy, have concluded a Memorandum of Understanding (MoU) which emphasizes the growing interaction between the Dutch and Italian fashion and textile industries.
During the Best of Both Event on Friday June 23rd in Milan, the Minister and a delegation of Dutch and Italian VIP’s and innovators active in the Fashion and Textile industry will witness the signing of a promising Memorandum of Understanding (MoU). The MoU defines actions by MODINT and SMI to help the Dutch and Italian fashion and textile industries work together on recycling, labour standards, sustainable raw materials and domestic production.
Modint and SMI are both members of the International Apparel Federation (IAF), an international organisation that supports industry development by helping to build intelligent connections among its members. In the MoU, Italian and Dutch businesses will explain how they cooperate, how they can support sustainable value chains, how they envision their business growing together in the coming years, and what their respective governments can do to support that growth.

More information:
Modint, SMI, Italy
Source:

MODINT

Imprima Imprima
Imprima
12.06.2017

IMPRIMA & THE AMSTERDAM INNOVATION FORUM: “How apparel brands can transform supply chains” 14th June, 2017

The session will explore what the digital revolution means for business, and how innovations in manufacturing are the new reality that help create sustainable products that last and can be scaled to suit each actor through smart customization.
IMPRIMA S.p.a. is the global holding company dedicated to research, development and innovation in the textile printing and finishing arena. It is the first Fully Digital Industrial Platform, that today can offer a fully digitalized process in every step of its manufacture. Thanks to the acquisition of 100% of the German finishing and textile printing company KBC and 100% the Italian company GUARISCO by WISE SGR, Imprima is enriched by an international outlook that makes it extremely competitive in the market, which will be reinforced in the coming months with additional acquisitions in Italy and abroad, taking care to maintain best practices in terms of quality and service and the business identity of each company. In this way, Imprima represents a preferred partner for the fashion retailers.

The session will explore what the digital revolution means for business, and how innovations in manufacturing are the new reality that help create sustainable products that last and can be scaled to suit each actor through smart customization.
IMPRIMA S.p.a. is the global holding company dedicated to research, development and innovation in the textile printing and finishing arena. It is the first Fully Digital Industrial Platform, that today can offer a fully digitalized process in every step of its manufacture. Thanks to the acquisition of 100% of the German finishing and textile printing company KBC and 100% the Italian company GUARISCO by WISE SGR, Imprima is enriched by an international outlook that makes it extremely competitive in the market, which will be reinforced in the coming months with additional acquisitions in Italy and abroad, taking care to maintain best practices in terms of quality and service and the business identity of each company. In this way, Imprima represents a preferred partner for the fashion retailers.
IMPRIMA boasts a Total Water Management guarantee through its own chemical/physical process of water depuration technologies able to reduce the consumption of water up to 90%, avoiding effluents, by circulating it in a virtuous recycling process, for example now needing only 1 liter of water compared to traditionally 12 liters needed in the past.

More information:
Imprima, digital
Source:

GB Network Marketing & Communication

DyStar DyStar
DyStar
08.06.2017

DyStar supports circular economy initiative in apparel sector

C&A, one of Europe’s leading Fashion retailers has recently launched in its stores in 18 European markets the world’s first Cradle to Cradle CertifiedTM Gold products. These recyclable t-shirts are made of 100% organic cotton, with safe materials and chemicals and produced in a socially and environmentally responsible way. They have been certified at gold level by the Cradle-to Cradle Product Innovation Institute (C2CPII). The dyes used in the coloration of the shirts, which are available in two styles and 17 colors, were selected from the range of DyStar Levafix® and Remazol® reactive dyes which received C2C Gold Level certification for Material Health from C2CPII in 2016.

C&A, one of Europe’s leading Fashion retailers has recently launched in its stores in 18 European markets the world’s first Cradle to Cradle CertifiedTM Gold products. These recyclable t-shirts are made of 100% organic cotton, with safe materials and chemicals and produced in a socially and environmentally responsible way. They have been certified at gold level by the Cradle-to Cradle Product Innovation Institute (C2CPII). The dyes used in the coloration of the shirts, which are available in two styles and 17 colors, were selected from the range of DyStar Levafix® and Remazol® reactive dyes which received C2C Gold Level certification for Material Health from C2CPII in 2016.
With a selection of apparel dyes for the fashion industry awarded a Gold-level Material Health Certificate, the DyStar Group strives to be part of a more sustainable future and growing a circular economy as well as reaffirms its commitment to environmental and human health. The styles were developed in close partnership with Fashion for Good. Created with funds granted by founding partner C&A Foundation, Fashion for Good is a global partnership that unites apparel producers, retailers, non-profit organizations, innovators and funders in the shared ambition to transform the apparel industry into a circular one.

More information:
DyStar, C&A, Fashion
Source:

DyStar Singapore Pte Ltd

Lectra Fashion PLM 4.0 Source: www.lectra.com.
Lectra Fashion PLM 4.0
07.06.2017

The new Lectra Fashion PLM gears fashion companies up for the fourth industrial revolution

With digitalization transforming the way consumers shop, today’s fashion companies are playing a neverending game of catch-up, as they compete for the attention of a generation of connected, fickle-minded millennials who want it all: personalization, sustainability, quality and speed, accessible at all times, across multiple channels, and at the lowest price. Industry 4.0 is not only revolutionizing how manufacturers operate, but also how brands and retailers need to function, if they want to be fast and agile enough to meet the needs of this demanding new consumer. The stakes are high and how effectively companies harness technology to put the consumer at the heart of their process will be the deciding factor in who comes out ahead and who gets left behind.

With digitalization transforming the way consumers shop, today’s fashion companies are playing a neverending game of catch-up, as they compete for the attention of a generation of connected, fickle-minded millennials who want it all: personalization, sustainability, quality and speed, accessible at all times, across multiple channels, and at the lowest price. Industry 4.0 is not only revolutionizing how manufacturers operate, but also how brands and retailers need to function, if they want to be fast and agile enough to meet the needs of this demanding new consumer. The stakes are high and how effectively companies harness technology to put the consumer at the heart of their process will be the deciding factor in who comes out ahead and who gets left behind.



Lectra Fashion PLM 4.0 has undergone a drastic reboot to give fashion and apparel companies the speed and agility they need to tackle the challenges of Industry 4.0 head on. Lectra Fashion PLM 4.0, with the widest functional scope on the market, acts as an intelligent nerve center to the digital supply chain, from planning through design to production. This ensures a consistent flow of error-free data between processes, technologies and people. The system connects CAD, industry-standard software such as Adobe Illustrator, company IT systems (such as ERP) and external suppliers, so that actors across the supply chain can work on, save and share information on the platform, ensuring data integrity.
The solution also draws on best practices, fashion-business intelligence and real-world scenarios to automate administrative and repetitive tasks, with templates, standard libraries and shortcuts that allows more time for value-added activities. The final result is a fast, connected digital supply chain that helps fashion companies jump on trends quickly and deliver products that fulfill their customer’s expectations.

Source:

Lectra

Patagonia’s Clean Color Collection Archroma
Patagonia’s Clean Color Collection
15.05.2017

Archroma’s EarthColors selected in Patagonia’s newest Clean Color Collection

 Patagonia’s Clean Color Collection is a new capsule collection that Patagonia has just released in the last days of April. The products in the collection have been colored with dyes made from natural sources, including, along with other supply sources, EarthColors by Archroma, a range of dyes synthesized from agricultural waste.
Many of Patagonia’s synthetic dyes use less water, energy and CO2 when compared with conventional processes, however Patagonia is always looking for ways to do less environmental harm. The company, who already collaborates with Archroma for the Patagonia Denim collection based on Archroma’s Advanced Denim, therefore contacted Archroma to have a closer look at Archroma’s EarthColors dyes. The selected EarthColors dyes are the gorgeous Palmetto Green and Citrus Brown colors made respectively from non-edible palmetto green parts and bitter orange peels left over from agriculture industry or pharmaceutical extraction.

 Patagonia’s Clean Color Collection is a new capsule collection that Patagonia has just released in the last days of April. The products in the collection have been colored with dyes made from natural sources, including, along with other supply sources, EarthColors by Archroma, a range of dyes synthesized from agricultural waste.
Many of Patagonia’s synthetic dyes use less water, energy and CO2 when compared with conventional processes, however Patagonia is always looking for ways to do less environmental harm. The company, who already collaborates with Archroma for the Patagonia Denim collection based on Archroma’s Advanced Denim, therefore contacted Archroma to have a closer look at Archroma’s EarthColors dyes. The selected EarthColors dyes are the gorgeous Palmetto Green and Citrus Brown colors made respectively from non-edible palmetto green parts and bitter orange peels left over from agriculture industry or pharmaceutical extraction.


EarthColors is a line of plant-based dyes, sourced from up to 100 percent renewable resources. The colors change and fade over time, which is part of what makes these dyes unique.
“We are so proud that, once again, Patagonia has chosen Archroma’s eco-advanced dyeing technologies for their newest sustainable clothing endeavor,” comments Paul Cowell, Head of Brand Marketing in Archroma’s Brand & Performance Textile Specialties business. “We at Archroma are committed to challenge the status quo in the deep belief that we can make our industry sustainable. Because it’s our nature! Trail blazers like Patagonia bring us invaluable support in accelerating sustainable concepts in the textile value chain. Together we are showing the apparel industry the way to go, one collection at a time.”

Source:

Archroma