From the Sector

The Fashion for Good Museum has opened its doors for the new pop-up exhibition News From The Future. As part of a new Educational Programme and Toolkit - developed by the Fashion for Good Museum team - a selection of up-and-coming talents composed of Dutch fashion students and emerging designers have been asked to respond to the question: “what could the future of fashion look like?” Their answers are revealed in the exhibition in the form of garments, videos, installations and more. This is a future-forward exhibition where you can explore different fashion perspectives beyond the climate crisis, giving hope and, perhaps, a reality check.

Post-consumer waste, overconsumption and the pollution of our waterways are just some of the industry issues we are currently facing. Mirrored against rising temperatures and increasingly unstable weather conditions, the global shift as a result of climate change is inevitable. What does this mean for our future generations? How do we move forward from here? This raises one central question: What does the future of fashion look like?

News From The Future, the new exhibition at the Fashion for Good Museum, invited Dutch students and new creative voices to reflect on these questions. The emphasis on emerging talent is a common thread throughout the exhibition’s and the look and feel is designed by upcoming graphic designer Sara Biatchinyi.

Participating artists and designers include students from art and fashion schools across the Netherlands from the University of the Arts Utrecht, Zadkine MBO, MBO Rijnland and Saxion College. The students’ work was chosen after they participated in the educational programme “Classroom of the Future: the Stories Behind Cotton”. This programme was developed by the Fashion for Good Museum’s Curator and Education Coordinator Alyxandra Westwood and Education and Fashion consultant in sustainability Yophi Ignacia founder of The Future Mode, in collaboration with the aforementioned schools.

To further enhance these narratives, and to facilitate and promote a space for connection between emerging talent, the Museum invited Current Obsession Magazine - an interdisciplinary jewellery platform and magazine - to co-curate an installation and reflect on the future of jewellery. Over the course of the exhibition the Fashion for Good Museum will come to life hosting an art auction, panel discussion and a weekly updated installation, showcasing emerging talent. All of these elements together will collectively address the sustainable and regenerative design practices in both the Fashion and Jewellery industries.

Designer Kevin Paraiso (Paris/Benin) showcases a creative workshop in the museum, featuring looks from his Cosmic Summer .Dolkrey collection, which was presented during Spring/Summer ‘23 of Paris Fashion Week. “Cosmic Summer reflects on our desire to bring vibrant colours and a sense of uplift to the fashion of today and tomorrow. A cosmic news from the future.” A hopeful collection, with future-forward elements seamlessly integrated from the use of deadstock, circular materials and an on-demand tailoring business model with inhouse printing - presents a positive outlook.

Launching “Classroom of the Future: The Stories Behind Cotton”
The educational programme “Classroom of the Future: the Stories Behind Cotton'' has been developed into an open source toolkit for MBO and HBO education. The toolkit is live and available to download from the Fashion for Good Museum website as of the 30th of November 2023.

It consists of a set of six lessons all exploring the various aspects of cotton with specific emphasis on people and planet. The toolkit brings together different forms of interactive tools for the classroom: videos, podcasts,  lesson plans and workshops. The content shows the perspective of local and international makers and innovators working to create a better and fairer fashion system.
The programme was part of and based on the previous museum exhibition Knowing Cotton Otherwise (2022-’23) and invited students to reflect on the  exhibition themes - water, transparency, agriculture, climate, processing, origin, labour/forced labour and end-of-use - through their own perspective. The educational methodology and goals within the programme were developed to level the field between MBO and HBO students, reflecting a more realistic image of what it's like working in the professional field. During the programme students worked together equally, challenging the segregated Dutch education system and aiming for new results.

News From The Future is open to the public at the Fashion for Good Museum at Rokin 102 in Amsterdam.

Avantium N.V., a leading technology provider in renewable chemistry, announces that it has signed an offtake agreement with Kvadrat A/S, a leader in design innovation, producing quality contemporary textiles and textile related products for architects, designers, and private consumers across the world.

Kvadrat will purchase the 100% plant-based and fully recyclable polymer PEF (polyethylene furanoate) from Avantium’s FDCA (furandicarboxylic acid) Flagship Plant, currently under construction in Delfzijl (the Netherlands) and with commercial production set to start in 2024.

The offtake agreement shall offer Kvadrat the advantage of being first mover in creating PEF-based textiles for both commercial and residential interiors.

Policymakers and industry stakeholders recently convened for an enlightening conversation on the challenges that the apparel and footwear industry is facing regarding the communication of reliable information to consumers and the drastic change that is needed through smart regulation. Hosted by the Policy Hub, Circularity for Apparel and Footwear, and Global Fashion Agenda, the non-profit that fosters industry collaboration on sustainability to drive impact, the masterclass presented media with views on the steps that must be taken to prevent greenwashing and empower consumers.

The Policy Hub - Circularity for Apparel and Footwear – represents more than 700 brands, retailers, manufacturers, and other stakeholders from across the globe, covering more than 50 per cent of the apparel and footwear sector. During the masterclass, Baptiste Carrière-Pradal, Chair, Policy Hub, presented its position on the EU Consumer Empowerment Initiative and the importance of Substantiating Green Claims through the new standardised methodology of the Product Environmental Footprint (PEF).

A first panel was kicked off by the European Commission representative who provided attendees with an overview of what is new about the PEFCRs for apparel and footwear. That led to an interesting and informed discussion with brands and other organisations which showed both the benefits of the PEF and the improvements needed in its methodology for it to fully reflect the complexity of the industry.

Overall, discussions showed the need for the topic to be addressed globally, apply a clear solid method to measure the environmental impact and for much more stringent legislation to regulate and ban greenwashing. As put by Baptiste Carriere-Pradal, Chair of the Policy Hub: “There will be challenges, the journey is long but now is the time for clear and ambitious regulation that will help us change the industry.”

You can watch the Media Masterclass here.

• C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers
The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style that we can name “Eco-Street Dance”. The color palette explores the dark shades of grey, cream, blue and black, with artistic pops of color of a hopeful urban culture that tears apart posters from the past and turns them into a new brighter story. 

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Entirely made in Japan, it comes with Compostability and Ecotoxicity Certifications verified by Innovhub-SSI, RCS, OEKO-TEX® Standard 100 and the Eco Mark certifications. The factory is ISO 14001 certified, too.

The collection will mark the return of Duarte’s cool and responsible style to Milan Fashion week and White Sustainable Milano. “We are proud to support Duarte as her style, her creations, visual communication and message are so beautiful, innovative and responsible. On top of that, her message to the consumer is so clear and easy for everybody to understand. With Duarte it is very easy to make a “conscious choice” without any sacrifice, and completely in line with the C.L.A.S.S. manifesto” says Giusy Bettoni, C.L.A.S.S. CEO & founder.

Microplastic pollution is a global challenge across many industries and sectors – one of critical importance being textiles.

A 2021 study by the California Ocean Science Trust and a group of interdisciplinary scientists acknowledges that microfibres from textiles are among the most common microplastic materials found in the marine environment. Every time synthetic clothes are manufactured, worn, washed, or disposed of, they release microplastics into terrestrial and marine environments, including human food chains. Synthetic fibres represent over two-thirds (69%) of all materials used in textiles, a proportion that is expected to rise to 73% by 2030. The production of synthetic fibres has fuelled a 40-year trend of increased per capita clothing consumption.

Global textile consumption has become:

• more reliant on non-renewable resources,
• less biodegradable, and
• increasingly prone to releasing microplastics.

The increased consumption is also discretionary, driven by consumer desire and remains unchecked. Thus, the long-term trend in the textile industry parallels the intentional addition of microplastics to products such as cosmetics. The contrast is that the European Chemicals Agency (ECHA) has recommended such intentional additions be restricted, whereas the over-consumption of synthetic fibres continues unchecked. One way for the EU to account for and mitigate microplastic pollution is through an EU-backed methodology measuring and reporting microplastic emissions, so that consumers and procurement officers have the information needed to minimise microplastic pollution resulting from their purchasing decisions.

There is a critical opportunity to address microplastic pollution in the fashion textile industry through the EU Product Environmental Footprint (PEF) methodology. To meet the environmental objectives of the Circular Economy Action Plan, the EU is proposing that companies substantiate their products’ environmental credentials using this harmonised methodology. However, microplastic pollution is not accounted for in the PEF methodology. This omission has the effect of assigning a zero score to microplastic pollution and would undermine the efforts of the European Green Deal, which aim “to address the unintentional release of microplastics in the environment.”

The incorporation of microplastic pollution as an indicator would increase the legitimacy of the PEF method as well as better inform consumer purchasing decisions, especially as the European Green Deal seeks to “further develop and harmonise methods for measuring unintentionally released microplastics, especially from tyres and textiles, and delivering harmonised data on microplastics concentrations in seawater.”

Whilst we continue to learn about the damage of microplastics and there is new knowledge emerging on the toxic impacts along the food chain, there is sufficient information on the rate of microplastic leakage into the environment to implement a basic, inventory level indicator in the PEF now. This is consistent with the recommendations of a review of microplastic pollution originating from the life cycle of apparel and home textiles. There are precedents in PEF for basic level (e.g., ‘resource use, fossils’) and largely untested (e.g. land occupation and toxicity indicators) indicators, and therefore an opportunity for the EU to promote research and development in the measurement and modelling of microplastic pollution by including such emissions in the PEF methodology. For such an indicator, the long and complex supply chains of the apparel and footwear industry would be a test case with high-impact and a global reach.

Sappi is expanding its product range for corrugated board applications with Fusion Nature Plus.

With Fusion Nature Plus, Sappi is launching an uncoated, fully bleached and completely recyclable virgin fibre liner. The company provides a unique variety of packaging and speciality papers. The specialist in paper-based solutions also offers a wide range of products in relation to labels. Fusion Nature Plus offers excellent printing results in flexographic, digital and offset printing processes.

• Ultra-bright, uncoated virgin fibre paper with excellent printing results
• Ideal for attractive corrugated board as well as premium shopping bags
• Can be used as topliner, liner or fluting
• Available in grammages of 80 to 130 g/m²

The virgin fibre liner is based on the concept of the successful Fusion Topliner. In contrast to the double-coated Fusion Topliner, Fusion Nature Plus has a natural, uncoated surface with a more tactile feel, in response to the growing market appetite for this type of product. The liner is also provided in very low grammages.

Fusion Nature Plus enhances brand appearance

Brand owners, corrugated board processors, manufacturers of display cartons and folding cartons as well as designers all benefit from the versatility of the new Fusion Nature Plus. In contrast to conventional uncoated liner papers, the material offers high brightness, brilliant colour reproduction and consistently high quality. These features make the product the perfect choice for corrugated board or solid board packaging, where a very bright appearance is needed for topliners, inner liners and corrugating applications. Whether used as an inlay in cosmetics or confectionery packaging, or as a liner in shipping packaging to ensure an exceptional unboxing experience, Fusion Nature Plus is called upon wherever an enhanced appearance is desired.

Another area of application is paper carrier bags, where uncoated paper qualities are often preferred.

Fusion Nature Plus is ideally suited to a range of printing processes: the product achieves outstanding results in flexographic and offset printing. The pre-treated surface and high brightness offer clear advantages with regard to primer requirements and print behaviour, especially for inkjet-based digital printing. Bernd Gelder, Head of Sales Containerboard at Sappi Europe: ‘With its exceptional print quality and impressive colour reproduction, Fusion Nature Plus particularly appeals to packaging customers who value a natural look and feel in paper. The response from the market, in which packaging based on corrugated board still needs to take on a bigger role, is enormous, of course, with the result that we have succeeded in completing a number of interesting end applications and customer projects with Fusion Nature Plus shortly after market launch.’

Virgin fibre vital for recycling

In continuous recycling use, fiber that has already been recycled is subject to a progressive weakening of quality, resulting in a weakness in the products that incorporate them, but also, crucially, over time they will ultimately degrade to a point where they become unrecoverable. As a result, a certain amount of virgin fibre needs to be introduced into the cycle on a regular basis. Without continuous virgin fibre contribution to the pulp cycle, recycled producers will in the end run out of raw material. The premium virgin fibre liner Fusion Nature Plus from Sappi plays an important role here in maintaining the quality of the recycling substrate.

Thanks to the central location of Sappi’s production site in Ehingen, Fusion Nature Plus can be supplied quickly throughout Europe. The shorter transportation distances reduce transport related fossil emissions and protect the environment. The shorter production cycles in turn ensure high availability and rapid supply.

Fusion Nature Plus is currently available in six grammages from 80 to 130 g/m² in both sheet and roll form. Sappi can also provide Fusion Nature Plus with FSC or PEFC certificates on request.

Forging Ahead with Circular Bioeconomy

Sateri, the world ’ s largest producer of viscose, has successfully produced on commercial scale viscose fiber regenerated from textile waste. The high-quality new fiber uses a mix of dissolving pulp made from recycled post-consumer textile waste by Swedish company Södra, and other PEFC - certified wood pulp.

Trialed at Sateri ’ s Linz Nanjng yarn spinning mill using two advanced technologies, Siro compact and Vortex, the new fiber has proven compatibility with existing spinning technologies, ensuring stable yarn production without the need to adjust existing processes or parameters. The fiber also has excellent spinning efficiency and delivers yarn evenness and tenacity.

Sateri ’ s breakthrough comes on the back of RGE’s announcement in October last year of a USD200 million investment towards next-generation cellulosic fiber innovation. Sateri is working with several dissolving pulp producers using various innovative technologies to aid the push towards a circular bio-economy. Sateri will be partnering yarn customers, garment manufacturer s and fashion brands to market and officially launch this new recycled viscose fiber product in the coming months, with the eventual goal of making recycled fiber available to the mass market.