From the Sector

More than 450 participants from 18 countries made in-person connections and gained innovative insights into the segment’s future at the World of Wipes® (WOW) International Conference at the Marriott Marquis in Chicago.

INDA, the Association of the Nonwoven Fabrics Industry, reported strong attendance and activity at its 16th WOW conference, June 27-30. Highlights included a conference, award presentations, a separate 1.5-day WIPES Academy training course, and a new mentorship program.  

WOW speakers focused on the future of the $17 billion wipes sector amid changing consumer trends, supply chain complexities, sustainable packaging demands, and medical disinfection challenges. Program sessions included Circular and Sustainable Wipes, Supply Chain Challenges, Sustainable Substrates, Disinfection Concerns, Sustainable Packaging Trends, and Flushability Developments.

Tony Fragnito welcomed participants in his new role as INDA President for the first time since succeeding Dave Rousse, now President Emeritus and advisor.

WOW highlights included the announcement of Nice’ N CLEAN® SecureFLUSH™ Technology Flushable Wipes from Nice-Pak as the winner of this year’s World of Wipes Innovation Award® for their flushable wipes made of 100 percent cellulose nonwoven. A specialty “lock and key” design of plant-based fibers and formula leverages patent-pending technology to ensure responsible care of plumbing and wastewater.

Other highlights included the presentation of the 2022 INDA Lifetime Technical Award to Richard Knowlson, Principal, RPK Consulting. The award honors an individual with a long-established nonwovens career that advance technology and the commercial success of the North American nonwovens industry. Knowlson pioneered the use of powder super absorbents in airlaid forming systems creating new period product designs for ultra-thin products. He co-founded Airformed Composites, co-invented the first commercial multi-bonded airlaid products in North America that were used in characters for Sesame Street and served in leadership positions with Rayonier, Ciba/Huntsman and Jacob Holm.

With the wipes sector adapting to demands for products that protect consumers from COVID-related risks, industry experts will present the latest insights for moving forward post-pandemic at the World of Wipes® (WOW) International Conference.   

The shift from “clean” to “safe” in the world of wipes will be among the key topics thought-leading speakers will address at the in-person event, June 27-30, at the Marriott Marquis in Chicago.

The information-packed program will tackle timely topics to support decision making on the following key themes: Circular and Sustainable Wipes, Supply Chain Challenges in Wipes, Nonwoven Substrates for More Sustainable Wipes, Trends in the Wipes Market and Among Consumers, Disinfection Concerns and New Technologies, Sustainable Wipe Packaging Trends and Developments in Flushability Issues.

World of Wipes Session Highlights

• Lifestyle Shifts and the World of Wipes: Meeting the Changing Consumer Demand to Secure Growth – Liying Quian, Research Analyst, Euromonitor International will explore personal and beauty care trends based on consumer surveys that could shape wipes’ long-term performance
• The Supply Chain – Import Pressures Versus Domestic Manufacturing – Jacob Smith, Director, Supply Chain and Customer Care, Health, Hygiene, and Specialties Division, North America, Berry Global will share his expertise and experience on how COVID-19 has impacted domestic production and international sourcing of wipes
• Packaging Sustainability:  A Global Perspective – David Clark, Vice President of Sustainability, Amcor will look at how consumer brands, retailers and others are responding to consumer demand for more sustainable packaging and discuss progress and risks in the U.S. and other countries
• How Sustainable are You Willing to Be? New Technology to Support Use of Recycled Fiber Sources – Richard Knowlson, Principal, RPK Consulting will tackle the question of how new manufacturing technology can help produce more sustainable nonwoven substrates in today’s price-sensitive environment
• Dead Turtle Logos – What We Know So Far in the EU – Heidi Beatty, Chief Executive Officer, Crown Abbey, LLC will share the latest learnings on the European Union’s Single Use Plastic Directive and the impact of the plastic-free packaging logos on consumer attitudes
• Challenges and Pitfalls of Scaling Up a Waste Cleaning Wipes Collection and Recycle System – Sergio Barbarino, Research Fellow, Fabric and Home Care Open Innovation, Procter & Gamble Distribution Company Europe will look at cleaning wipes’ potential to be recycled and become a convenient pioneering experimental platform
• Case Study: Surface Disinfection Incompatibility with Medical Devices Creates Potential Patient Risks – Caroline Etland, Ph.D., RN. CNS, ACHPN, Associate Professor, Hahn School of Nursing, BINR, University of San Diego will share real examples of the issues healthcare facilities face with surface disinfection incompatibility that make cleaning and disinfection a major challenge

In addition to the conference program, WOW 2022 also features two nights of tabletop displays and receptions; the presentation of the World of Wipes Innovation Award® and the INDA Lifetime Technical Achievement Award; and 11 hours of face-to-face engagement during a welcome reception, first-time attendee mentorship program, and breakfast connections. The event kicks off with the WIPES Academy, a 1.5-day value-added training opportunity on June 27-28.

The final program will provide valuable information on the various use-opportunities for cellulosic fibres through a policy overview, a special session on sustainability, recycling and alternative feedstocks, as well as the latest developments in pulp, cellulosic fibres and yarns. In addition, examples of non-wovens, packaging and composites will offer a look beyond the horizon of conventional application fields.

You can expect to see the “Top 6” candidates of the “Cellulose Fibre Innovation of the Year 2022” in Cologne. For the second time, the innovation award will be granted to the innovative cellulose fibre industry for developing new technologies and applications. All producers and inventors along the entire value chain from feedstock to the final product are invited to join the competition. The Cellulose Fibre Innovation of the Year 2022 Award will be voted for by conference delegates as well as online participants on the afternoon of 2 February.

The internationality of this Cellulose Fibres gathering is reflected in its colourful line-up of international speakers. 42 speakers from 12 countries will demonstrate the differences in regional development paths and their transferability to other areas.

You can view the final program here.

INDA, the Association of the Nonwoven Fabrics Industry, wrapped up its 15th annual World of Wipes® International Conference, July 12-15, with a presentation of the World of Wipes Innovation Award® to Kimberly-Clark Corporation and the highest attendance record in six years.

This year’s WOW conference welcomed 475 enthusiastic professionals from 14 countries to its in-person World of Wipes® (WOW) International Conference to advance their wipes business. Held in Atlanta, GA, the conference was notable as the first in-person conference in the nonwovens and engineered fabrics industry in 500 days due to the pandemic.

Industry professionals from 33 global companies delivered presentations and answered questions in sessions that included Wipes and the Growing Plastics Debate, Regulatory Requirements for Disinfecting and Sanitizing Wipes, Trends in the Wipes Markets and Among Consumers, Wet Wipe Preservative Innovations, Covid-19 Impacts on Wipes Consumption and Cleaning Habits, Sustainable Wipes Packaging and Dispensing, Nonwoven Substrates for More Sustainable Wipes, and Flushable Wipes: Loved by Consumers, Wrongly Accused by Utilities.

Highlights included the announcement of Kimberly-Clark Scott® 24-Hour Sanitizing Wipes as the winner of this year’s World of Wipes Innovation Award®. The annual award recognizes the product that most expands the use of nonwovens and demonstrates creativity, novelty, uniqueness, and technical sophistication within the entire nonwovens wipes value chain.

Other highlights included the presentation of the 2021 INDA Lifetime Technical Achievement Award to John Poccia. The annual award is nominated by INDA’s Technical Advisory Board and presented to an individual whose technical achievements over a long-standing career have significantly contributed to the technical advancement, success, and growth of the nonwovens industry.

Other presentation highlights included:

• Recent Developments Under the EU Green Deal and Plastics Strategy – Pandemic Update – Gyongyi David, Attorney at Law, V V G B Advocaten-Avocats, Director- EHS Regulatory, Steptoe & Johnson LLP
• FDA & EPA Framework of Regulations: Dry Wipes Claims – Tony Herber, Principal Regulatory Consultant/Assistant Federal Team Manager, Scientific & Regulatory Consultants, Inc. (SRC. Inc.)
• Consumer Wipes Usage During Covid-19 and Future Use – Chris Dresselhuys, Business Director-North American Retail Wipes, Rockline Industries
• Sustainable Solutions for Wipes – Vishal Bansai, Vice President, Innovation, and Silke Brand-Kirsch, VP, Marketing and Business Development, Glatfelter Gernsbach GmbH
• Sustainability Impacts Across the Value Chain of Wipes Packaging – Vicky Chang, Marketing Manager, Consumer & Industrial Products, Amcor Flexibles
• Unveiling Wet Wipes Preservation: New Findings on Microbial Risks and Preservative Solution – Paul Salama, Ph.D., CTO& Head of Innovation, Sharon Laboratories