From the Sector

The Lenzing Group has been awarded Platinum status in EcoVadis’ CSR rating. The assessment comprehensively covers the four main CSR (Corporate Social Responsibility) practices: the environment, fair working conditions and human rights, as well as ethics and sustainable procurement.

In the previous three years, Lenzing had already received outstanding ratings in all categories, and was awarded Gold status in 2018, 2019 and 2020. “We are very proud to have now achieved the step up to the Platinum level after several Gold ratings in the past few years. At Lenzing, we always think beyond fibres and take responsibility for our children and grandchildren – for whom we do our best in order to constantly improve ourselves. This attitude forms part of our strategic principles and we will continue to work hard to make a sustainable contribution to the environment and to society”, notes Stefan Doboczky, CEO of the Lenzing Group.

The Lenzing Group’s ambitious climate targets form an essential part of its strategy and responsibility to future generations. In 2019, Lenzing became one of the world’s first fiber manufacturers to commit to reducing CO2 emissions per ton of product by 50 percent by 2030, and even becoming climate-neutral by 2050. The Science Based Targets Initiative, a recognised organisation in the area of climate-relevant target-setting, has scientifically validated Lenzing’s climate targets.

This scientific validation also forms one of the essential criteria that EcoVadis highlights in its rating. In addition, the responsible procurement of raw materials – according to social and ecological aspects – was also highlighted as a further core element in the company’s sustainability strategy, as well as support for external environmental initiatives (Sustainable Apparel Coalition, Fashion Industry Charter for Climate Action) and initiatives on labour and human rights issues (Sustainable Apparel Coalition).

• Guidelines of the EU Commission to implement the Single-Use Plastics Directive have been published
• Uniform labelling obligation for wipes and feminine hygiene products containing plastics as of July 03, 2021
• Lenzing’s wood-based, biodegradable VEOCEL™ branded fibers as a sustainable alternative to plastic

The Lenzing Group welcomes the issuance of the guidelines for the implementation of the Single-Use Plastics Directive (EU) 2019/904, which took effect on June 05, 2019¹. In these guidelines, the EU Commission specifies which products fall within the scope of the directive, thus providing clarity in the joint fight of the EU member states against environmental pollution from plastic waste. Lenzing’s wood-based, biodegradable cellulosic fibers such as those of the VEOCEL™ brand comprise a sustainable and innovative solution to this man-made problem.

Uniform labelling rules for some single-use plastic products
The Commission implementing regulation (EU) 2020/2151 applying to the Single-Use Plastics Directive stipulate uniform labelling requirements for some of the single-use plastic products on the packaging or the product itself starting on July 03, 2021. They encompass feminine hygiene products and wet wipes for personal and household care containing plastic.

Consumers want sustainable hygiene products
Even before the implementation of the Single-Use Plastics Directive, Lenzing already gives consumers clear guidance in their purchasing decisions. Products bearing the VEOCEL™ brand logo on their packaging are produced in line with stringent certification criteria. As a consequence, consumers can be assured that the products contain biodegradable, cellulosic materials.

A Marketagent survey carried out in German-speaking Europe in October 2019² concluded that nine out of ten consumers would immediately change their purchasing behavior for wipes if they found out that their current product contains plastic. This would seem to imply that new market dynamics will emerge once the labelling rules for single-use plastic products takes effect. According to a Smithers Report³, about 500,000 tons of petroleum-based fibers are used each year for the production of wipes.

¹ Directive (EU) 2019/904 of the European Parliament and of the Council of 5 June 2019 on the reduction of the impact of certain plastic products on the environment
² Representative Marketagent Online survey, n = 1,005 (14 - 69 years old, from Austria and Germany). https://itsinourhands.com/
³ Smithers Report “The Future of Global Nonwoven Wipes to 2023”, published in 2018, page 23, reference year 2018

• New air purification and sulfur recovery plant up and running at the Lenzing facility
• Another step closer to meeting sustainability and climate targets
• Self-sufficiency in raw materials further enhanced

Lenzing Group is continuing to make great strides toward achieving carbon neutrality across the Group. The successful completion and commissioning of an air purification and sulfur recovery plant at the Lenzing facility marks another milestone in the Group’s ambitious strategy. Lenzing has invested some EUR 40 mn in this project since construction began in 2019.

Using state-of-the-art technology, the plant will enable carbon emissions to be reduced by 15,000 metric tons at the Lenzing facility. This will also make the group more self-sufficient in securing vital raw materials for processing, which will bolster the site’s competitive standing in terms of sustainability.

“As a result of this investment, Lenzing has made further progress towards implementing its climate targets, while achieving much greater autonomy with regard to one of its core raw materials”, says Christian Skilich, Member of the Managing Board at Lenzing Group.

In 2019, Lenzing set the strategic target of halving its group-wide greenhouse gas emissions per ton of product by 2030. Its goal for 2050 is to achieve climate neutrality.