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(c) adidas AG
21.12.2022

adidas Cultivate & B.L.O.O.M. Program elevates Black and Latinx Entrepreneurs

  • In Spring 2022, adidas announced its partnership with Impact Hub and Blavity.org to launch a new program called Cultivate & B.L.O.O.M. (Building Legacies Out of Movements), an accelerator program for social entrepreneurs of color.
  • Through knowledge sharing and funding, the program cultivates a thriving ecosystem for changemakers to accelerate impact and deliver initiatives at the intersection of sport, equity and creativity for Black and Latinx communities.

In Spring 2022, adidas announced its newest program, Cultivate & B.L.O.O.M., designed to equip entrepreneurs of color with tools and resources to enable them to accelerate growth and maximize impact. As part of adidas’ United Against Racism commitments and celebration of boundary-breaking Black women, Cultivate & B.L.O.O.M. is further closing the opportunity gap that exists for Black and Latinx social entrepreneurs by elevating, co-creating with and funding entrepreneurs creating change in their communities.

  • In Spring 2022, adidas announced its partnership with Impact Hub and Blavity.org to launch a new program called Cultivate & B.L.O.O.M. (Building Legacies Out of Movements), an accelerator program for social entrepreneurs of color.
  • Through knowledge sharing and funding, the program cultivates a thriving ecosystem for changemakers to accelerate impact and deliver initiatives at the intersection of sport, equity and creativity for Black and Latinx communities.

In Spring 2022, adidas announced its newest program, Cultivate & B.L.O.O.M., designed to equip entrepreneurs of color with tools and resources to enable them to accelerate growth and maximize impact. As part of adidas’ United Against Racism commitments and celebration of boundary-breaking Black women, Cultivate & B.L.O.O.M. is further closing the opportunity gap that exists for Black and Latinx social entrepreneurs by elevating, co-creating with and funding entrepreneurs creating change in their communities.

Through an intentional selection process, eight Black women social entrepreneurs were identified to participate in the first-ever Cultivate & B.L.O.O.M. cohort. The first cohort kicked off in July 2022 and will graduate in March 2023.

Throughout their nine months in the program, entrepreneurs have access to a tailored portfolio of resources and opportunities from within and outside of the adidas ecosystems that will serve to accelerate their impact. These resources include funding, access to industry experts, mentorship, workshops, fireside chats and visibility into adidas’ networks.

After graduating from the program, participants become a partner in the “Innovation Network”, a network of social impact partners that seek to drive forward change within their communities and organizations. This portfolio of partners will enable adidas to continue strengthening the diversity of our partnership network, increase our reach within key markets and deepen our relationships over time.

Source:

adidas AG

(c) Indorama Ventures Public Company Limited
20.12.2022

Indorama Ventures and Faurecia: New range of cushioning solutions for automotives

  • Auraloop is a brand-new range of cushioning solutions made from an innovative structure of Polyester-based fibers, 100% recyclable, aimed at the mobility markets
  • One of the objectives of Auraloop is a twofold reduction in the carbon footprint of car seat pads, currently made from polyurethane foam
  • Auraloop offers an increased level of performance in terms of thermal comfort and durability

R&D teams within the Faurecia seating activity have recently penned an exclusive development agreement with Indorama Ventures. This partnership between Indorama Ventures and Faurecia, a company of FORVIA Group which is one of the largest automotive industry suppliers, has the aim of developing Auraloop, a new range of cushioning solutions for the mobility markets and intended to replace polyurethane foam currently used in car seats.

  • Auraloop is a brand-new range of cushioning solutions made from an innovative structure of Polyester-based fibers, 100% recyclable, aimed at the mobility markets
  • One of the objectives of Auraloop is a twofold reduction in the carbon footprint of car seat pads, currently made from polyurethane foam
  • Auraloop offers an increased level of performance in terms of thermal comfort and durability

R&D teams within the Faurecia seating activity have recently penned an exclusive development agreement with Indorama Ventures. This partnership between Indorama Ventures and Faurecia, a company of FORVIA Group which is one of the largest automotive industry suppliers, has the aim of developing Auraloop, a new range of cushioning solutions for the mobility markets and intended to replace polyurethane foam currently used in car seats.

“By setting out these initial milestones in our close-knit collaboration with Faurecia, this partnership is an integral part of Indorama Ventures’ commitment to expand its existing Polyester (PET)-based portfolio and related activities into wider areas. By bringing together two leading players in the automotive industry, we aim to open up further growth opportunities for both partners”, stated Arnaud Closson, Chief Executive Officer at Indorama Ventures’ Mobility Group / Fibers Segment.

“Auraloop will replace those materials currently used in car seating with innovative and sustainable materials, based on polyester fibers that offer a total recyclability of 100%. This new material will allow for a twofold reduction in the carbon footprint of car seat pad solutions compared to current materials”, explains Nicolas Michot, Director of Technology at Faurecia Seating. Development of this product, which paves the way towards wider commercial release in two or three years, falls within the FORVIA Group strategy of going carbon neutral by 2045. For this, the group is seeking to root its commercial offer fully in the circular economy, with the development and production of sustainable cutting-edge materials under the banner of MATERI’ACT.

Auraloop offers a range of new perspectives in terms of seating comfort thanks to a more open fiber structure and permeability for air than current seating pad solutions, the breathability of seating is improved, enabling a better passive thermal regulation of occupants. The durability of seating is also increased by limited subsidence of the seat over its lifetime. The market for comfort aboard vehicles is constantly growing. The development of Auraloop falls within this dynamic, with a product offering significantly improved performances in terms of static, dynamic and welcoming comfort.

Source:

Indorama Ventures Public Company Limited

Graphic Euratex
16.12.2022

European textiles industry extremely concerned about the fast loss of competitiveness

  • Potential loss of competitiveness, caused by the EU’s inaction of the energy crisis, and Chinese and US subsidies to domestic industry

Following yesterday’s European Council summit and its conclusions on the measures to tackle the energy crisis, the European textiles industry is extremely concerned about the fast loss of competitiveness of Europe and demands urgent action to save the industry.

The chain of factors determining this sharp decline in competitiveness is twofold. First, the energy cost in Europe is more than 6 times higher than in the US, China, and neighbouring countries. This factor alone has almost erased the business case for producing in the EU. At present, many textiles and clothing companies are producing at net loss or have shut down production. The industrial conditions have worsened in such a way that there is no business case to invest in Europe or buy products produced or processed in the EU. It is only the sense of responsibility of the entrepreneurs towards the European society that is keeping the plants and production running.

  • Potential loss of competitiveness, caused by the EU’s inaction of the energy crisis, and Chinese and US subsidies to domestic industry

Following yesterday’s European Council summit and its conclusions on the measures to tackle the energy crisis, the European textiles industry is extremely concerned about the fast loss of competitiveness of Europe and demands urgent action to save the industry.

The chain of factors determining this sharp decline in competitiveness is twofold. First, the energy cost in Europe is more than 6 times higher than in the US, China, and neighbouring countries. This factor alone has almost erased the business case for producing in the EU. At present, many textiles and clothing companies are producing at net loss or have shut down production. The industrial conditions have worsened in such a way that there is no business case to invest in Europe or buy products produced or processed in the EU. It is only the sense of responsibility of the entrepreneurs towards the European society that is keeping the plants and production running.

Secondly, while the EU is passive and extremely slow in articulating a credible and effective response to the energy crisis, the main international competitors and trade partners (China, India and the US respectively) have developed comprehensive state-aid frameworks for their domestic industry despite not being affected by this crisis at all. The latest example is the 369-billion-dollar scheme of the Inflation Reduction Act rolled out by the Biden administration.

Recent trade data  already indicate a loss of global competitiveness: imports to the EU have grown tremendously in 2022 (+35% year-to-date). It is also evident that the surge in imports goes in parallel with the surge of natural gas price. It is expected that energy prices will remain high and volatile, opening the door for imports to gain substantial market shares in the EU.

The chart indicates the development of the Title Transfer Facility (TTF) until September 2022 since Eurostat data for Q4 2022 has not been published yet. Euratex is aware that the market situation has eased somewhat since in the past months, but the crisis remains because gas prices are still extremely high in comparison to last year. This suggests that the current loss of competitiveness of the EU manufacturing will not be recovered even with lower energy prices, unless measures are taken to correct the unlevel playing field on which the EU industry has to operate in the international markets. Only with an ambitious and comprehensive relaunch plan at EU level, Europe will be able to restore its credibility as a global manufacturing powerhouse and investments.

If the status quo is maintained, not only the EU will not be able to recover its competitive position on the global business stage, but it will also fail its plans to reach zero-net emissions and achieve circularity. It is evident that these ambitions - that the industry is passionately supporting - need massive capital investments. However, in the current scenario an investments diversion can only be expected to markets where governments are actively supporting those investments and energy costs are much lower – regardless of their fossil- or non-fossil origin.

The European textiles industry – the whole value chain, from fibres, nonwoven, to fabrics, clothing manufacturers - are facing unprecedented pressure deriving from the current geopolitical situation, the new macroeconomic conditions and unfair competition from third states. The situation is going to worsen if no emergency action is taken, especially because a recession is expected in the coming months.

The main structural component of the EU manufacturing are SMEs: these are economic actors that are particularly exposed to the current crisis as they do not have the financial leverage to absorb the impact of energy prices for much longer. Urgent EU action is needed to ensure their survival.

EURATEX calls on the EU political leaders in the Commission, in the European Council and in the national capitals to:

  1. Raise the ambition and adopt a comprehensive approach at EU level: energy, state-aid and trade policy must be brought together in a single strategy with concrete emergency solutions and with a clear SME dimension;
     
  2. Let all hesitations aside and adopt a meaningful price cap on natural gas wholesales, that should be ideally no higher than 80 euro/MWh. In parallel, it should also be ensured that electricity prices are brought to a sustainable price level;
     
  3. Change the European posture on state-aid, even temporarily. An ambitious plan of investments and state-aid in green technologies to support the industrial transition should be rolled out.

Such a plan, however, should not be conceived as a retaliation against our most necessary and like-minded trade partners. Access to finance and markets must be safeguarded for all those actors who are capable and willing to invest in Europe, on the basis of reciprocity. In   these challenging times for geopolitical stability, ensuring strong trade ties with our traditional allies and partners is of utmost importance. The roll-out of an investment and state aid plan should not interfere, but rather support, the dialogue with the US (and other partners) and the deepening of our trade and investment partnership. Such a dialogue should be accelerated in the context of the TTC as well as at WTO level.

Source:

Euratex

16.12.2022

Third edition of Istanbul Fashion Connection in 2023

From February 8th to 11th, 2023, the third edition of IFCO, Istanbul Fashion Connection will take place in the Istanbul Exhibition Center.

The fair with over 600 exhibitors in 9 halls gives an overview of the new collections in the areas of womenswear, menswear, kidswear, denim, shoes, leather & furs. Separate platforms at IFCO are LinExpo for lingerie and hosiery and FashionIST with a wide range of wedding dresses, evening wear and suits. IFCO Sourcing, a new area at IFCO, offers the opportunity to find numerous companies for sourcing capacities.

Also new is the partnership with Igedo Exhibitions, Düsseldorf, which is responsible for the EUROPEAN SELECTION area at IFCO. International fashion labels present themselves at the fair as part of this participation.

More than 25,000 visitors from over 100 nations from all sales channels, from department stores and boutiques to online platforms from Eastern Europe, the Central Asian markets and the Arabian Gulf region, alongside buyers from Türkiye are expected at the show.

From February 8th to 11th, 2023, the third edition of IFCO, Istanbul Fashion Connection will take place in the Istanbul Exhibition Center.

The fair with over 600 exhibitors in 9 halls gives an overview of the new collections in the areas of womenswear, menswear, kidswear, denim, shoes, leather & furs. Separate platforms at IFCO are LinExpo for lingerie and hosiery and FashionIST with a wide range of wedding dresses, evening wear and suits. IFCO Sourcing, a new area at IFCO, offers the opportunity to find numerous companies for sourcing capacities.

Also new is the partnership with Igedo Exhibitions, Düsseldorf, which is responsible for the EUROPEAN SELECTION area at IFCO. International fashion labels present themselves at the fair as part of this participation.

More than 25,000 visitors from over 100 nations from all sales channels, from department stores and boutiques to online platforms from Eastern Europe, the Central Asian markets and the Arabian Gulf region, alongside buyers from Türkiye are expected at the show.

The declared goal of the organizers is to offer a "one-stop shopping solution" with IFCO that shows the creativity of the Turkish fashion scene, enables access to new sales markets and at the same time establishes the connection to potential production partners for supply chain optimization. The competitive advantages of production in Türkiye are evident:
short delivery times, high production quality, young and well-trained employees, the possibility of small minimum order quantities, a vertical textile and clothing industry that allows "one-stop shopping".

The manufacturing sector is an important sector for the industry, with over 80% of companies in Türkiye engaged in this sector. Türkiye has the fastest economic growth among the G20 after Saudi Arabia at 7.6% year-on-year in the second quarter of 2022, according to the Turkish Statistics Authority. Export is one of the most important pillars of growth.

The trade fair concept is being supported by the government with several programs. These include the cooperation with IMA, Istanbul ModaAkademisi, which regularly produces design talents becoming an integral part of the international fashion scene. IMA was founded in 2007 by ITKIB / IHKIB with the help of the IPA I program ((IPA: Instrument for Pre Accession Funds, provided by the EU for the EU candidate countries). Young design talents are brought to the stage at IFCO in cooperation with the ‘’Koza Young Fashion Designers Contest’’.

Source:

IFCO / JANDALI

02.12.2022

Baldwin presents sustainable TexCoat G4 Finishing System at Igatex Pakistan

Baldwin Technology Company Inc. announced that Igatex Pakistan will officially kick off its new partnership with long-established Pakistan textile technology agent Al Ameen Trading Corporation. Representatives from both companies will team up to demonstrate Baldwin’s highly sustainable TexCoat™ G4 finishing system.

Igatex, the International Exhibition for Garment, Textile Machinery and Accessories, takes place December 1-4 at the Expo Centre in Lahore. Baldwin and Al Ameen will demonstrate TexCoat G4 and provide details on Baldwin’s Plasma Pure corona treatment as well as TexMoister G2™ remoistening systems technologies.

Baldwin Technology Company Inc. announced that Igatex Pakistan will officially kick off its new partnership with long-established Pakistan textile technology agent Al Ameen Trading Corporation. Representatives from both companies will team up to demonstrate Baldwin’s highly sustainable TexCoat™ G4 finishing system.

Igatex, the International Exhibition for Garment, Textile Machinery and Accessories, takes place December 1-4 at the Expo Centre in Lahore. Baldwin and Al Ameen will demonstrate TexCoat G4 and provide details on Baldwin’s Plasma Pure corona treatment as well as TexMoister G2™ remoistening systems technologies.

Baldwin’s TexCoat G4 non-contact precision-spray technology helps textile finishers up their game by enabling consistent, high-quality finishing, with zero chemistry waste and drastically minimized water and energy consumption. With Baldwin’s innovative system, the chemistry is precisely distributed across the textile surface and is applied only where it is required, on one or both sides of the fabric. The non-contact technology eliminates chemistry dilution in wet-on-wet processes, allowing full control of maintaining consistent chemistry coverage rates. Plus, pad bath contamination is eliminated, and changeovers are only required when there is a change of finish chemistry.

Source:

Baldwin Technology Company Inc.

(c) Hologenix, LLC
18.11.2022

Hologenix® celebrates 20-year anniversary

Hologenix®, creators of CELLIANT®, began 20 years ago with the idea of improving the quality of people's lives and health with an emphasis on non-invasive, natural, holistic healing. Co-founder and CEO Seth Casden became fascinated with the effect infrared has on the body and worked with a dedicated team to develop and market CELLIANT® infrared technology and thus materials science innovator Hologenix came to be.

CELLIANT, a proprietary blend of IR-generating bioceramics that are ethically sourced, is a unique combination of nature and performance. CELLIANT captures and converts body heat into infrared energy for increased local circulation and cellular oxygenation, resulting in stronger performance, faster recovery and better sleep. It is a key ingredient in textiles, spanning both performance and fashion apparel, sleep and lounge wear, bedding, upholstery, uniforms and medical supplies.

Hologenix®, creators of CELLIANT®, began 20 years ago with the idea of improving the quality of people's lives and health with an emphasis on non-invasive, natural, holistic healing. Co-founder and CEO Seth Casden became fascinated with the effect infrared has on the body and worked with a dedicated team to develop and market CELLIANT® infrared technology and thus materials science innovator Hologenix came to be.

CELLIANT, a proprietary blend of IR-generating bioceramics that are ethically sourced, is a unique combination of nature and performance. CELLIANT captures and converts body heat into infrared energy for increased local circulation and cellular oxygenation, resulting in stronger performance, faster recovery and better sleep. It is a key ingredient in textiles, spanning both performance and fashion apparel, sleep and lounge wear, bedding, upholstery, uniforms and medical supplies.

The first partnership Hologenix secured was with the Ireland-based fiber company Wellman International Limited, a fully owned subsidiary of Indorama Ventures and a pioneer in recycling technologies. Hologenix still works with them today, a tribute to the company’s ability to form long-term partnerships with like-minded organizations, and their joint project of pure white CELLIANT rPET fiber was shortlisted for a prestigious Drapers Sustainable Fashion Award earlier in the year.

On the brand side, many of the first brands to incorporate CELLIANT were in the sportwear industry, including Adidas, Reebok, Saucony, Eastern Mountain Sports, Sierra Designs sleeping bags and Superfeet insoles.

In 20 years, Hologenix has achieved many scientific milestones, and CELLIANT has been and continues to be rigorously tested by a Science Advisory Board composed of experts in photobiology, nanotechnology, sleep medicine, and diabetes and wound care. The Science Advisory Board has overseen nine peer-reviewed published studies that demonstrate CELLIANT’s effectiveness and the benefits of infrared energy.

Looking ahead, Hologenix is continuing to research applications for CELLIANT in the agriculture industry and wound healing and diabetes. Expansion into the FemTech market with both product applications and scientific research about the benefits of infrared for women’s health issues is also on the horizon.

Source:

Hologenix, LLC / Sarah P. Fletcher Communications

(c) adidas AG
RIMOWA x adidas NMD S1
14.11.2022

adidas Originals and RIMOWA announce collaborative partnership

adidas and RIMOWA have come together to announce their inaugural capsule collection that seeks to offer explorers of the world the perfect tools to navigate and escape the cities of today.

Exclusively made in Germany, the cross-category collection features two contemporary designs: RIMOWA’s first-ever aluminium backpack and the ADIDAS NMD_S1 sneaker.

The RIMOWA x ADIDAS NMD_BACKPACK boasts new technical solutions that makes it suitable for outdoor needs and overnight trips. Made from RIMOWA’s signature grooved aluminium, it features a number of thoughtful functionalities, from padded utility shoulder straps fitted with a carabin and thumb loops to rope weight-bearing straps and grab handle. The piece also features foam ridges inspired by ADIDAS Boost foam overlaying the backpack’s grooved surface to ensure comfort, as well as an elasticated webbing running through its middle to secure the backpack onto the suitcase’s telescopic tubes. To allow for flat packing, a detachable gusset opens the backpack to reveal two deep zipped pockets, as well as a 16-inch laptop pocket inscribed with both brands’ logos.

adidas and RIMOWA have come together to announce their inaugural capsule collection that seeks to offer explorers of the world the perfect tools to navigate and escape the cities of today.

Exclusively made in Germany, the cross-category collection features two contemporary designs: RIMOWA’s first-ever aluminium backpack and the ADIDAS NMD_S1 sneaker.

The RIMOWA x ADIDAS NMD_BACKPACK boasts new technical solutions that makes it suitable for outdoor needs and overnight trips. Made from RIMOWA’s signature grooved aluminium, it features a number of thoughtful functionalities, from padded utility shoulder straps fitted with a carabin and thumb loops to rope weight-bearing straps and grab handle. The piece also features foam ridges inspired by ADIDAS Boost foam overlaying the backpack’s grooved surface to ensure comfort, as well as an elasticated webbing running through its middle to secure the backpack onto the suitcase’s telescopic tubes. To allow for flat packing, a detachable gusset opens the backpack to reveal two deep zipped pockets, as well as a 16-inch laptop pocket inscribed with both brands’ logos.

The RIMOWA x ADIDAS NMD_S1 iteration features the futuristic sneaker’s signature Primeknit uppers in a titanium-inspired colourway, with the flexible ADIDAS Boost midsole in a light, almost translucent base colour.

More information:
adidas rimowa Sportswear
Source:

adidas AG

(c) Global Fashion Agenda
04.11.2022

Highlights of the Global Fashion Summit Singapore Edition

Hosted outside of Copenhagen for the first time in its 13-year history, on 3 November, Global Fashion Summit assembled over 250 stakeholders representing manufacturers, garment workers, retailers, brands, suppliers, NGOs, policy, and innovators in Singapore and online to spur industry action. The Summit was presented by Global Fashion Agenda (GFA), the non-profit organisation that is accelerating the transition to a net positive fashion industry.
 
The latest edition of the Summit was centred around the theme ‘Alliances for a New Era’, building on dialogues from the June edition in Copenhagen and gathering leaders from across the entire value chain to elevate diverse voices and foster alliances within the fashion industry and beyond, to drive sustainable impact.
 

Hosted outside of Copenhagen for the first time in its 13-year history, on 3 November, Global Fashion Summit assembled over 250 stakeholders representing manufacturers, garment workers, retailers, brands, suppliers, NGOs, policy, and innovators in Singapore and online to spur industry action. The Summit was presented by Global Fashion Agenda (GFA), the non-profit organisation that is accelerating the transition to a net positive fashion industry.
 
The latest edition of the Summit was centred around the theme ‘Alliances for a New Era’, building on dialogues from the June edition in Copenhagen and gathering leaders from across the entire value chain to elevate diverse voices and foster alliances within the fashion industry and beyond, to drive sustainable impact.
 
The Summit’s first international edition facilitated more conversations with manufacturer and supply chain voices to discuss crucial challenges and opportunities around working collaboratively with brands on equal terms. The programme featured bold panels, case studies, masterclasses and leadership roundtables reflecting on topics including ‘Data Scarcity: A Crisis of Measurement?’, ‘Disruption for Better Wage Systems’, ’Community and Circularity’, ‘Connecting the EU Textiles Strategy with the Value Chain’ and ‘Our Energy Transformation Moment’.
 
Attendees heard from over 50 speakers including H.E. Sandra Jensen Landi, Ambassador of Denmark to Singapore & Ambassador-Designate of Denmark to Brunei; H.E. Iwona Piórko, Ambassador of the European Union to Singapore; Anne-Laure Descours, Chief Sourcing Officer, PUMA; Baptiste Le Gal, Chief Revenue Officer APAC, Vestiaire Collective; Christian James Smith, Head of Sustainability Stakeholder Engagement, Zalando; Ninh Trinh, Director of Responsible Sourcing & Sustainability, Target; Roger Lee, CEO, TAL Apparel; Wilson Teo, President, Singapore Fashion Council; Edwin Keh, Chief Executive Officer, The Hong Kong Research Institute of Textiles and Apparel, Ashila Dandeniya, Founder, StandUp Lanka; and more.

Key takeaways and highlights from the event include:

  • Global Fashion Agenda announced a new alliance with BBC Storyworks Commercial Productions to launch a film series on BBC.com, which is currently in the early stages of development. The new series will present human-centric stories focusing on both social and environmental sustainability in the fashion industry. It will be released to a wide audience in 2023.
  • Federica Marchionni outlined the crucial need for accurate and robust data to substantiate sustainability claims and credentials but acknowledged that the focus on finding ‘perfect’ data cannot be allowed to stifle progress. Global Fashion Agenda will build upon Summit discussions to reflect on how the industry can accurately measure and communicate sustainability performance and illuminate the data credibility challenges.
  • The session ‘Establishing circular fashion systems in Cambodia & Vietnam’ outlined the first steps taken by the Global Circular Fashion Forum to establish circular fashion systems in Vietnam and Cambodia with regional stakeholders, government, brand and manufacturer representation.
  • Throughout the Summit, the Innovation Forum connected fashion companies with sustainable solution providers. Exhibitors included Better Work , Circular Fashion Partnership, Compreli, Kno Global, Planatones by Noyon Lanka, Redress Design Award and The ID Factory.
  • Through conversations such as ‘Disruption for Better Wage Systems’ and ‘Empowering the Worker Majority’, there was a resounding message for people to consider the real people in the value chain. Ensuring dignified livelihoods for these workers should have the same sense of urgency as emissions reductions. 
Source:

Global Fashion Agenda

Photo: Euratex
26.10.2022

EURATEX & ATP Convention successfully concluded in Porto

  • European textile industry needs to prepare for a paradigm shift, and become global leader in sustainable textiles

Organised by EURATEX in partnership with the Portuguese Textile Association (ATP), the Porto Convention – Sustainability meets Competitiveness: How to Square the Circle? – took place on 13-14 October in Porto, Portugal, with nearly 250 entrepreneurs attending from all over Europe. They discussed the current challenges of the European textile industry and set the grounds for a bright future, based on some strong foundations: innovation, creativity, quality and sustainability.

In his keynote speech, Mr. Pedro Siza Vieira, Former Minister for the Economy and Digital Transition of Portugal, assessed the geopolitical and macroeconomics changes, and how this will impact on the future of the textile industry: nearshoring and friend-shoring, independence from foreign gas through the use of European sustainable energy, as well as circular and automated production lines. While the current turbulence causes uncertainty, he sees a better future for our industry.

  • European textile industry needs to prepare for a paradigm shift, and become global leader in sustainable textiles

Organised by EURATEX in partnership with the Portuguese Textile Association (ATP), the Porto Convention – Sustainability meets Competitiveness: How to Square the Circle? – took place on 13-14 October in Porto, Portugal, with nearly 250 entrepreneurs attending from all over Europe. They discussed the current challenges of the European textile industry and set the grounds for a bright future, based on some strong foundations: innovation, creativity, quality and sustainability.

In his keynote speech, Mr. Pedro Siza Vieira, Former Minister for the Economy and Digital Transition of Portugal, assessed the geopolitical and macroeconomics changes, and how this will impact on the future of the textile industry: nearshoring and friend-shoring, independence from foreign gas through the use of European sustainable energy, as well as circular and automated production lines. While the current turbulence causes uncertainty, he sees a better future for our industry.

The first CEO Panel, addressing the theme of How to Measure and Communicate about Sustainability, focused on the challenges to translate “sustainability” towards the consumers. The panel addressed the issue of greenwashing and the role of brands in communicating about sustainability. It looked at how the new European Commission regulations on eco-label, digital product passport (DPP) and product environmental footprint (PEF) will create a new framework.

The second CEO Panel, discussing Financing Sustainability, looked at the cost of sustainable investments, and how this cost should be managed within the entire supply chain, including the brands and retailers.

Four workshops with industry experts followed in the afternoon, addressing the themes of Extended Producer Responsibility (EPR) in Textiles, Digital Product Passport (DPP), Recycling Textile Waste and Labelling Textiles (Product Environmental Footprint). As these initiatives will roll out in the coming years – as part of the EU Textile Strategy – participants got a better understanding of the future framework for our industry.

Dirk Vantyghem, Director General of EURATEX, commented on this: “to prepare for a brighter future requires a new regulatory framework, where quality and durability become the norm, where transparency and sustainability is rewarded, where free riders – who do not comply with rules and standards – are kept outside the market. The EU Textile Strategy aims at creating such a framework, which must be fair and balanced, and requires a close and constant dialogue between the regulator and the industry.”

During the 2nd day of the convention, participants had the opportunity to visit state of the art textile companies (Têxteis J.F. Almeida, RIOPELE, and TMG Automotive) and the Portuguese textile  research centre CITEVE. They showcased how the Portuguese textile industry is making this transition, while remaining globally competitive.

Alberto Paccanelli, President of EURATEX, concluded: “We need to attract creative people in our companies, we need to produce top class quality products, and we need to become more sustainable. That is the recipe for our success in a globalised and highly competitive industry.” Paccanelli is positive about the future: “While we face very tough times, I am optimistic about the future of our European textile industry. The rest of the world is watching us, as we move forward with our strategy. We should become their benchmark and Europe should become a global leader in sustainable textiles.”

 

Source:

Euratex

25.10.2022

adidas terminates partnership with Ye

After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with immediate effect.

adidas will not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been "unacceptable, hateful and dangerous", and they violate the company’s values of diversity and inclusion, mutual respect and fairness, as adidas declares.

This is expected to have a short-term negative impact of up to €250 million on the company’s net income in 2022 given the high seasonality of the fourth quarter.

adidas is the sole owner of all design rights to existing products as well as previous and new colorways under the partnership. More information will be given as part of the company’s upcoming Q3 earnings announcement on November 9, 2022.

After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. adidas will stop the adidas Yeezy business with immediate effect.

adidas will not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been "unacceptable, hateful and dangerous", and they violate the company’s values of diversity and inclusion, mutual respect and fairness, as adidas declares.

This is expected to have a short-term negative impact of up to €250 million on the company’s net income in 2022 given the high seasonality of the fourth quarter.

adidas is the sole owner of all design rights to existing products as well as previous and new colorways under the partnership. More information will be given as part of the company’s upcoming Q3 earnings announcement on November 9, 2022.

More information:
adidas shoes
Source:

adidas AG

(c) adidas AG
11.10.2022

adidas and SOUL CAP announce partnership to make swimming more accessible

  • The adidas x SOUL CAP partnership aims to promote greater diversity and inclusivity in the world of swimming, by helping to break down social barriers in the sport.
  • The debut swim cap has been designed for people with long or voluminous hair in a range of sizes, for adults and children, in an exclusive linen green colorway.

adidas announces its first swim cap made in partnership with London-based start-up SOUL CAP , which will be available from 26th September. This collaboration – which follows the launch of adidas’ full-cover and inclusive sizing swimwear ranges last summer – is part of the brand’s ongoing commitment to make water sports more accessible.

  • The adidas x SOUL CAP partnership aims to promote greater diversity and inclusivity in the world of swimming, by helping to break down social barriers in the sport.
  • The debut swim cap has been designed for people with long or voluminous hair in a range of sizes, for adults and children, in an exclusive linen green colorway.

adidas announces its first swim cap made in partnership with London-based start-up SOUL CAP , which will be available from 26th September. This collaboration – which follows the launch of adidas’ full-cover and inclusive sizing swimwear ranges last summer – is part of the brand’s ongoing commitment to make water sports more accessible.

The idea for SOUL CAP was born in 2017 when founders Michael Chapman and Toks Ahmed took up adult swimming lessons, after not having learned how to swim as children. They noticed a problem during their classes – every swimmer wore the same size swim cap, no matter what hairstyle they had, which often resulted in people struggling with ill-fitting caps. This observation led to them creating SOUL CAP, a company that makes swim caps designed for people with long or voluminous hair.

The adidas x SOUL CAP swim cap is made from 100 per cent silicone, which creates less snag on the hair ensuring a more comfortable fit. Built with extra space, it provides a snug fit and tight seal to keep long and voluminous hair dry and healthy through every type of swim. The collection consists of an adult cap in sizes Regular-XXL and a children’s cap in sizes Regular-L, in an exclusive linen green colorway.

More information:
adidas SOUL CAP Sportswear
Source:

adidas AG

(c) EURATEX
11.10.2022

EURATEX and ATP: 10th European Textile & Apparel Convention in Porto

On 13-14 October, EURATEX in partnership with ATP is organising the 10th European Textile & Apparel Convention in Porto, Portugal; the convention marks also the 24th Textile Industry Forum for Portugal.

The Porto Convention – titled Sustainability meets Competitiveness: How to Square the Circle? – will look at how companies can anticipate the new European regulatory framework, embrace innovation, and develop a business model where sustainability becomes a source of competitiveness and growth. In the current economic, social and political environment, Europe is facing many challenges: increased energy prices, unforeseen inflation and climate change, which add to the day-to-day challenges of running a business. Embracing the European Union’s commitment to a green and digital transformation, the textile industry needs to also move towards a new circular economy where recycling is at the core of the design process supported by digitalisation, innovation and new skills, and creativity. The conference will address explore solutions to turn quality and sustainability into a source of competitiveness.

On 13-14 October, EURATEX in partnership with ATP is organising the 10th European Textile & Apparel Convention in Porto, Portugal; the convention marks also the 24th Textile Industry Forum for Portugal.

The Porto Convention – titled Sustainability meets Competitiveness: How to Square the Circle? – will look at how companies can anticipate the new European regulatory framework, embrace innovation, and develop a business model where sustainability becomes a source of competitiveness and growth. In the current economic, social and political environment, Europe is facing many challenges: increased energy prices, unforeseen inflation and climate change, which add to the day-to-day challenges of running a business. Embracing the European Union’s commitment to a green and digital transformation, the textile industry needs to also move towards a new circular economy where recycling is at the core of the design process supported by digitalisation, innovation and new skills, and creativity. The conference will address explore solutions to turn quality and sustainability into a source of competitiveness.

The Porto Convention will see representatives of national and European institutions, experts from the industry and like-minded entrepreneurs come together to discuss ideas, share experiences and find solutions to face common challenges.

Source:

EURATEX

(c) Willy Bogner GmbH & Co. KGaA
04.10.2022

BOGNER and James Bond celebrate anniversaries and partnership

BOGNER and James Bond – a perfect symbiosis of action, entertainment and athluxury lifestyle. The partnership started over 50 years ago when Willy Bogner Junior filmed the ski scenes for On Her Majesty's Secret Service (1969). Building on the success of the collaboration, Willy went on to work on three more James Bond productions. In 2022, both partners celebrate an anniversary: 90 years of BOGNER and 60 years of the James Bond film franchise. To mark the long-standing partnership as well as the two anniversaries, a limited capsule collection is released, consisting of two complete ski outfits for men and women, ski hardware and accessories.

BOGNER and James Bond – a perfect symbiosis of action, entertainment and athluxury lifestyle. The partnership started over 50 years ago when Willy Bogner Junior filmed the ski scenes for On Her Majesty's Secret Service (1969). Building on the success of the collaboration, Willy went on to work on three more James Bond productions. In 2022, both partners celebrate an anniversary: 90 years of BOGNER and 60 years of the James Bond film franchise. To mark the long-standing partnership as well as the two anniversaries, a limited capsule collection is released, consisting of two complete ski outfits for men and women, ski hardware and accessories.

Source:

Willy Bogner GmbH & Co. KGaA

(c) Baldwin Technology Company Inc.
Baldwin’s Rick Stanford and Fi-Tech’s Ian Mills kick off partnership with a handshake
03.10.2022

Baldwin Technology partners with Fi-Tech to represent textile finishing technologies

Baldwin Technology Co. Inc. and Fi-Tech Inc. join partnership to ensure service amid growing demand for sustainable solutions. Fi-Tech Inc. will represent Baldwin Technology Co. Inc.’s complete textile and nonwoven product lines as its sales agent in the U.S. and Canada.

Founded in 1972 and headquartered in Richmond, Virginia, Fi-Tech is an agency and distribution firm for textile and non-woven machinery. Its initial focus was on synthetic fibers and nonwovens and it has since expanded its portfolio to represent manufacturers of complete machines or technical components used in the production of nonwovens, synthetic fibers, polymer, textiles, converting, perforated products and tobacco processing. Fi-Tech also maintains a spare parts inventory for many of the companies it represents.

Baldwin Technology Co. Inc. and Fi-Tech Inc. join partnership to ensure service amid growing demand for sustainable solutions. Fi-Tech Inc. will represent Baldwin Technology Co. Inc.’s complete textile and nonwoven product lines as its sales agent in the U.S. and Canada.

Founded in 1972 and headquartered in Richmond, Virginia, Fi-Tech is an agency and distribution firm for textile and non-woven machinery. Its initial focus was on synthetic fibers and nonwovens and it has since expanded its portfolio to represent manufacturers of complete machines or technical components used in the production of nonwovens, synthetic fibers, polymer, textiles, converting, perforated products and tobacco processing. Fi-Tech also maintains a spare parts inventory for many of the companies it represents.

“With the increasing demand of Baldwin’s finishing technology, we needed to find the right partner for sales promotion in the U.S. and Canadian markets for knits, wovens and non-wovens,” said Rick Stanford, Baldwin Technology’s VP Global Business Development, Textiles. “Fi-Tech of Richmond, Virginia is the perfect partner. They are well established in the textile and non-wovens industry and their portfolio of principals provides excellent synergy with Baldwin’s precision spray and plasma treater systems.”

Baldwin’s solutions are used in a wide variety of fabrics from basic jersey and fleece with softening and anti-microbial finishes to technical fabrics such as outdoor gear, military, upholstery, automotive and industrial fabrics utilizing the latest in technical finishes such as DWR, soil release, flame retardants and insect repellent among others.

Source:

Baldwin Technology Company Inc. / Adduco Communications

30.09.2022

Carbios published 2022 half-year results

Carbios published its operating and financial results for the first half of 2022. The financial statements as of June 30, 2022 were approved by Carbios' Board of Directors.

Carbios published its operating and financial results for the first half of 2022. The financial statements as of June 30, 2022 were approved by Carbios' Board of Directors.

  • Project to build the world's first PET biorecycling plant, in partnership with Indorama Ventures, the world's largest manufacturer of recycled PET: Establishment in France with strong backing from national government and the Grand-Est Region
  • On track to bring recycled PET from Carbios' proprietary innovation process to market by 2025
  • Fully operational industrial demonstration plant and step-by-step technological validation of the scale-up of the industrial solution designed and developed by Carbios
  • Launch of a textile consortium in partnership with On, Patagonia, PUMA and Salomon
  • Scientific article in the prestigious Biophysical Journal
  • Carbios strengthens its Governance and Management team
  • Carbios enhance its financial structure, banking the €30 million loan from the European Investment Bank (EIB)
  • Carbios Group's net cash position: €121 million at June 30, 2022

See the full report here.

More information:
Carbios financial year 2022
Source:

Carbios

27.09.2022

Lenzing awarded by EcoVadis for sustainability

  • Lenzing has been awarded the highest CSR rating from EcoVadis for the second consecutive time
  • Global rating standard evaluates 90,000 companies: Lenzing among top 1 percent of its industry
  • enzing joins the UN Global Compact sustainability initiative

Lenzing Group has been awarded platinum status in the CSR rating from EcoVadis. This comprehensive assessment covers the four key practices of corporate social responsibility: the environment, fair working conditions and human rights, ethics and sustainable procurement.

This is the second time that EcoVadis, a leading international provider of sustainability ratings for businesses, has awarded platinum status to Lenzing for its sustainability performance. As a result, Lenzing ranks among the world’s top 1 percent of companies in its sector that are rated by EcoVadis.

  • Lenzing has been awarded the highest CSR rating from EcoVadis for the second consecutive time
  • Global rating standard evaluates 90,000 companies: Lenzing among top 1 percent of its industry
  • enzing joins the UN Global Compact sustainability initiative

Lenzing Group has been awarded platinum status in the CSR rating from EcoVadis. This comprehensive assessment covers the four key practices of corporate social responsibility: the environment, fair working conditions and human rights, ethics and sustainable procurement.

This is the second time that EcoVadis, a leading international provider of sustainability ratings for businesses, has awarded platinum status to Lenzing for its sustainability performance. As a result, Lenzing ranks among the world’s top 1 percent of companies in its sector that are rated by EcoVadis.

In line with its “Naturally positive” sustainability strategy, the Lenzing Group has set ambitious targets in each of its core strategic areas, aimed at bolstering its capacity to move from a linear to a circular model. Lenzing reports the corresponding implementation measures and the progress it has made in its annual sustainability report. This high level of accountability and transparency was particularly praised in the assessment by EcoVadis. The rating provider also highlighted Lenzing’s comprehensive measures to reduce air pollution, wastewater and greenhouse gases, in addition to its provision of skills development training and health care programs for staff members.

Partnerships for systemic change
Lenzing forges strategic partnerships with various stakeholders to meet its ambitious climate and sustainability targets and drive forward systemic change in the textile and nonwoven industries. This is why Lenzing, as one of 15,000 companies worldwide, joined the United Nations Global Compact. As a member, Lenzing is committed to upholding human rights, respecting the rights of employees and their representatives, protecting the environment, enabling fair competition and combating corruption.

Source:

Lenzing AG

(c) AkzoNobel
26.09.2022

AkzoNobel’s Paint the Future India challenge awards two startups

Two startups in India have won Paint the Future awards and the chance to continue working together with AkzoNobel to accelerate their solutions.

The winning submissions answered the company’s call for innovative ways to enhance the digital consumer experience for Dulux paints in India. The winners are:

  • HyperReality Technologies - Collaborative platform for inspiration and visualization of a space in the metaverse
  • Fluid AI - Multi-channel, conversational, immersive and interactive AI platform to guide consumers during their painting journey

Having already signed letters of intent to work together on sustainable business opportunities, the two winners now join AkzoNobel’s accelerator program.

The India startup challenge is the third regional edition of Paint the Future. Run in partnership with NASSCOM Industry Partnership Program (NIPP), the challenge attracted 207 submissions from 33 cities across India.

Two startups in India have won Paint the Future awards and the chance to continue working together with AkzoNobel to accelerate their solutions.

The winning submissions answered the company’s call for innovative ways to enhance the digital consumer experience for Dulux paints in India. The winners are:

  • HyperReality Technologies - Collaborative platform for inspiration and visualization of a space in the metaverse
  • Fluid AI - Multi-channel, conversational, immersive and interactive AI platform to guide consumers during their painting journey

Having already signed letters of intent to work together on sustainable business opportunities, the two winners now join AkzoNobel’s accelerator program.

The India startup challenge is the third regional edition of Paint the Future. Run in partnership with NASSCOM Industry Partnership Program (NIPP), the challenge attracted 207 submissions from 33 cities across India.

Nine finalists were invited to an intense two-day bootcamp program, where customized sessions with AkzoNobel experts helped them further refine their solution’s value proposition before the final pitch to the Paint the Future jury.

Source:

AkzoNobel

22.08.2022

NCTO: U.S. Educational Institutions partner with Honduran University to educate Students for Textile Jobs

North Carolina educational institutions are joining forces with an Honduran university to educate and train thousands of students for the next generation textile workforce to meet a rising tide of nearshoring and onshoring in Honduras, Central America and the United States.

The U.S. Department of State issued a statement of public support for the MOU and the unique collaboration between the U.S. and Honduran institutions.

North Carolina educational institutions are joining forces with an Honduran university to educate and train thousands of students for the next generation textile workforce to meet a rising tide of nearshoring and onshoring in Honduras, Central America and the United States.

The U.S. Department of State issued a statement of public support for the MOU and the unique collaboration between the U.S. and Honduran institutions.

The initiative will launch a series of educational workforce development programs, ranging from training and certificate programs to undergraduate and graduate degrees, in textile-related areas of study.
 
The partnership comes at a defining moment for the U.S., Honduras and Central America, which are seeing historical levels of investment in textile and apparel production stemming from a global supply chain crisis that has driven a significant shift in sourcing out of Asia to the U.S. and the region. Nearly $1 billion of historic textile and apparel investment is anticipated in the U.S. and Central America this year alone. And this partnership also creates an educational pathway to economic opportunity in Honduras and the region that not only creates a skilled and resilient workforce but can also help to address the root causes of irregular migration.

Current growth projections indicate a need for more than 10,000 new skilled workers in the textile industry in Honduras alone over the next five years.

The U.S. and this region are inextricably linked through a textile and apparel co-production chain under the U.S.-Central America-Dominican Republic Free Trade Agreement (CAFTA-DR) that has generated $12.6 billion in annual two-way trade in the sector and supports 1 million workers in the U.S. and the region.
 
North Carolina plays a central role in this co-production chain. It is the second largest state for textile employment nationally with over 36,000 workers, and the state’s $2.7 billion in textile-related exports leads the nation. The Northern Triangle, including Honduras, is a major export destination for U.S. yarns and fabrics that come back as finished items under the U.S.-CAFTA-DR trade agreement.

09.08.2022

Carbios joined WhiteCycle to process and recycle plastic textile waste

  • An innovative European project to process and recycle plastic textile waste
  • A partnership to reach the objectives set by the European Union in reducing CO2 emissions by 2030
  • A unique consortium rallying 16 public and private European organizations working together for more circular economy

Carbios joined WhiteCycle, a project coordinated by Michelin, which was launched in July 2022. Its main goal is to develop a circular solution to convert complex[1] waste containing textile made of plastic into products with high added value. Co-funded by Horizon Europe, the European Union’s research and innovation program, this unprecedented public/private European partnership includes 16 organizations and will run for four years.
 

  • An innovative European project to process and recycle plastic textile waste
  • A partnership to reach the objectives set by the European Union in reducing CO2 emissions by 2030
  • A unique consortium rallying 16 public and private European organizations working together for more circular economy

Carbios joined WhiteCycle, a project coordinated by Michelin, which was launched in July 2022. Its main goal is to develop a circular solution to convert complex[1] waste containing textile made of plastic into products with high added value. Co-funded by Horizon Europe, the European Union’s research and innovation program, this unprecedented public/private European partnership includes 16 organizations and will run for four years.
 
WhiteCycle envisions that by 2030 the uptake and deployment of its circular solution will lead to the annual recycling of more than 2 million tons of the third most widely used plastic in the world, PET[2]. This project should prevent landfilling or incineration of more than 1.8 million tons of that plastic each year. Also, it should enable reduction of CO2 emissions by around 2 million tons.
 
Complex waste containing textile (PET) from end-of-life tyres, hoses and multilayer clothes are currently difficult to recycle, but could soon become recyclable thanks to the project outcomes. Raw material from PET plastic waste could go back into creation of high-performance products, through a circular and viable value chain.
 
Public and private European organizations are combining their scientific and industrial expertises:

  • industrial partners (Michelin, Mandals, KORDSA);
  • cross-sector partnership (Inditex)
  • waste management companies (Synergies TLC, ESTATO);
  • intelligent monitoring systems for sorting (IRIS);
  • biological recycling SME (Carbios);
  • product life cycle analysis company (IPOINT);
  • university, expert in FAIR data management (HVL);
  • universities, research and technology organizations (PPRIME – Université de Poitiers/CNRS, DITF, IFTH, ERASME);
  • industry cluster (Axelera);
  • project management consulting company (Dynergie).

 
The consortium will develop new processes required throughout the industrial value chain:

  • Innovative sorting technologies, to enable significant increase of the PET plastic content of complex waste streams in order to better process them;
  • A pre-treatment for recuperated PET plastic content, followed by a breakthrough recycling enzyme-based process to decompose it into pure monomers in a sustainable way;
  • Repolymerization of the recycled monomers into like new plastic;
  • Fabrication and quality verification of the new products made of recycled plastic materials

 
WhiteCycle has a global budget of nearly 9.6 million euros and receives European funding in the amount of nearly 7.1 million euros. The consortium’s partners are based in five countries (France, Spain, Germany, Norway and Turkey). Coordinated by Michelin, it has an effective governance system involving a steering committee, an advisory board and a technical support committee.

[1] Complex waste: multi materials waste (Rubber goods composites and multi-layer textile)
[2] PET: Polyethylene terephthalate

Source:

Carbios

28.07.2022

Lenzing partners with Red Points to fight counterfeits

  • Collaboration with Red Points addresses consumers’ increasing expectations on transparency and highlights Lenzing’s commitment to trademark protection
  • Protects interest of Lenzing customer and partners who are making real efforts to enhance the transparency of their value chains
  • Builds upon Lenzing’s overall brand protection efforts that verify the authenticity of fibers up to the end products

Lenzing Group, a global producer of wood-based specialty fibers, has announced a partnership with Red Points, a company in online IP infringement detection and removal, to strengthen Lenzing’s existing brand protection efforts globally and enable round-the-clock brand monitoring services. As Lenzing’s textile brands TENCEL™, LENZING™, ECOVERO™, as well as nonwovens brand VEOCEL™ continue to generate widespread demand from industry partners and customers worldwide, it is becoming increasingly important to protect the company’s trademarks and provide full visibility into the brands’ presence online.

  • Collaboration with Red Points addresses consumers’ increasing expectations on transparency and highlights Lenzing’s commitment to trademark protection
  • Protects interest of Lenzing customer and partners who are making real efforts to enhance the transparency of their value chains
  • Builds upon Lenzing’s overall brand protection efforts that verify the authenticity of fibers up to the end products

Lenzing Group, a global producer of wood-based specialty fibers, has announced a partnership with Red Points, a company in online IP infringement detection and removal, to strengthen Lenzing’s existing brand protection efforts globally and enable round-the-clock brand monitoring services. As Lenzing’s textile brands TENCEL™, LENZING™, ECOVERO™, as well as nonwovens brand VEOCEL™ continue to generate widespread demand from industry partners and customers worldwide, it is becoming increasingly important to protect the company’s trademarks and provide full visibility into the brands’ presence online.

Protecting the interest of Lenzing’s partners and consumers
Red Points provides the ideal technology solution to help Lenzing monitor and remove unauthorized use of its trademarks and counterfeits online. The technology works by using Artificial Intelligence (AI) to automatically detect intellectual property infringements of Lenzing’ trademarks with high accuracy and efficiency.

Brand protection is just one of Lenzing’s ongoing proactive measures aimed at enhancing transparency in the supply chain and protecting the interest of Lenzing’s partners by ensuring they are purchasing genuine Lenzing fibers which meet their high standards.

In 2018, Lenzing launched the Lenzing E-Branding Service which allows Lenzing’s customers, retailers and brand partners to effectively use trademarks in their marketing materials. The platform has been welcomed by partners globally as it continues to deliver value to the fashion, textile and nonwoven sectors by facilitating the traceability of Lenzing’s fibers and enabling customers to promote them effectively.

Source:

Lenzing AG